Samsung and Nokia 2

8/2/2019 Samsung and Nokia 2

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A

REPORT

ON

COMPERTIVE STUDY BETWEEN NOKIA AND

SAMSUNG

Submitted to: Submitted by:

Dr. B.S. Bodla AJAY

Professor & Director M.B.A. (6th sem.)

IMS Roll No. 10

INSTITUTE OF MANAGEMENT STUDIES

KURUKSHETRA UNIVERSITY, KURUKSHETRA

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DECLARATION

This is to certify that I, Ajay the student of IMS in Kurukshetra

University, Kurukshetra studying in MBA five year 6th sem. Roll No. 10

has undergone winter training in NOKIA CARE, JIND for four week and

have submitted a project report on the title comparative study between

Nokia and Samsungas assigned by the company, for partial fulfillment

of degree of Master of Business Administration (M.B.A.) from

Kurukshetra University, Kurukshetra.

(AJAY)

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ACKNOWLEDGEMENT

Any work of this magnitude requires the inputs, efforts and

encouragement of people from all sides. In this project report I have been

fortunate in having got the active co-operation of many people, whom I

would like to thank. It gives me a great pleasure to express my gratitude

to IMS faculty members for guiding me at each and every step. I humbly

submit that without his efforts this project would have not been

conceptualized nor materialized.

I would like to thank Mr. Parveen Kalra at NOKIA CARE JIND Office

for giving me an opportunity to work and enlightening my ways

whenever I need in completion of this project. Their able guidance and

support helped me a lot.

(AJAY)

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1.1. TABLE OF CONTENTS

CONTENTS PAGE NO.

INTRODUCTION 5-15

1.1. Overview of Industry as a whole 5

1.2. Profile of the Organization 8

1.3. Problems of the Organization 13

1.4. Competition Information 14

RESEARCH METHODOLOGY 16

DATA ANALYSIS 17-30

FINDINGS & SUGGESTIONS 31-33

ANNEXURE 34-35

BIBLIOGRAPHY 36

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INTRODUCTION

OVERVIEW OF INDUSTRY AS A WHOLE

In today's world, most people communicate through the use cellular phones. It's hard to

believe that twenty years ago cell phones were a rarity. Below is a history chronicling

the dawn of the cell phone to its current state. 1843-Faraday exposed his great advances

of nineteenth-century science and technology and his discoveries have had an

incalculable effect on technical development toward cellular phone development.

1865 - Dr. Mahlon Loomis of Virginia, a dentist, may have been the first person to

communicate through wireless via the atmosphere. Between 1866 and 1873 he

transmitted telegraphic messages at a distance of 18 miles between the tops of

Coshocton and Beorse Deer Mountains, Virginia.

1973 - Dr Martin Cooper is considered the inventor of the first portable handset. Dr.

Cooper, former general manager for the systems division at Motorola, and the first

person to make a call on a portable cellular phone.

1973 - Dr. Cooper set up a base station in New York with the first working prototype of

a cellular telephone, the Motorola Dynastic. Mr. Cooper and Motorola took the phone

technology to New York to show the public.

1977 - Cell phones go public. Public cell phone testing began. The city of Chicago was

here the first trials began with 2000 customers and eventually other cell phone trialsappeared in the Washington D.C. and Baltimore area. Japan began testing cellular

phone service in 1979.

1988- This year changed many of the technologies that had become typical in the past.

The Cellular Technology Industry Association (CTIA) was developed to lay down

practical goals for cellular phone providers. According to the Cellular

Telecommunications Industry Association, today there are more than 60 million

customers with cellular phones, even though wireless service was just invented nearly

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50 years ago. The cellular business was a $3 million market 25 years ago and has grown

increasingly to close to a $30 billion per year industry

About the Industry

The cell phone industry has evolved greatly in the past 10 years. 10 years ago only the

rich could afford cell phones, and they looked like boxes more than some thing that

could fit in your pocket. Today, more people have cell phones than fixed telephone

lines, both in the United States and internationally. There are more than one billion cell

phone users worldwide." Cell phones have now become a part of every day life.

Without cell phones we would be lost in our high tech world. Americans spend 7 hours

a month on cell phones. The effects of new technology have had positive effects in

school, too. Cell phone use is getting more and popular. "Some 85 million U.S.

residents30 percent of the populationhave joined the mobile-phone revolution.

There are already 1 billion cell phone users world wide. Between 2010 and 2020 it will

be hard to find a person with out a cell phone.

They are now bought for the fact that they are used in emergency situations. Nearly

156,000 wireless emergency service calls were made every dayabout 108 calls per

minute. Parents are now buying them for their children so they know where they are

all the time.

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1.2. PROFILE OF THE ORGANIZATION

Company Profile

Nokia's history starts in 1865, Due to the European industrialization and the growing

consumption of paper and cardboard Nokia soon became successful. Nokias Cable

Work's Electronics department started to conduct research into semiconductor

technology in the 1960s. This was the beginning of Nokias journey into

telecommunications.

Nokia today is a world leader in mobile communications, driving the growth and

sustainability of the broader mobility industry. Nokia connects people to each other and

the information that matters to them with easy-to-use and innovative products like

mobile phones, devices and solutions for imaging, games, media and businesses. Nokia

provides equipment, solutions and services for network operators and corporations. The

company includes four business groups; Mobile Phones; Multimedia; Networks and

Enterprise Solutions. In this project I will be focusing only on the mobile Phone

business of Nokia in India.

Nokia Corporation engages in the manufacture of mobile devices and mobile networks.

It also provides equipment, solutions, and services for network operators, service

providers, and corporations. The company operates in four segments: Mobile Phones,

Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment offers

mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular

technologies. The Multimedia segment enables to create, access, and share multimedia

in the form of advanced mobile multimedia computers and applications with

connectivity over multiple technology standards. The Enterprise Solutions segment

offers various products and solutions, including enterprise-grade mobile devices,

underlying security infrastructure, software, and services for businesses and institutions.

The Networks segment provides network infrastructure, communications, and networks

service platforms, as well as professional services to operators and service providers. It

focuses on the GSM family of radio technologies; networks with Internet Protocol and

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multi access capabilities; and professional services. The company also develops mobile

WiMAX solutions. Nokia sells its products to operators, distributors, independent

retailers, and corporate customers. It has its operations in Europe, the Middle East,

Africa, China, the Asia-Pacific, North America, and Latin America. The company was

founded in 1865 and is based in Espoo, Finland.

Business Mission: Connecting People

By connecting people, they help fulfill a fundamental human need for social

connections and contact. Nokia builds bridges between people both when they are

far apart and face-to-face and also bridges the gap between people and the

information they need.

As a market leader, the best contribution we can make to the global community is to

conduct our business in a responsible way. This belief drives our commitment to

creating ethically sound policies and principles that guide us in our work. Our

Corporate Responsibility (CR) agenda is framed around the Nokia Values and is carried

out in all aspects of our work to ensure customer satisfaction and respect, and also to

assist us in embracing renewal and striving for achievement. By striving to include all

members of Nokia's community in this process, we are demonstrating our overall

commitment to the belief that responsibility is everybody's business. In this section you

will find information about our strategy and approach, navigating the links above will

give you more concrete information on our Corporate Responsibility activities.

Our vision is a world where everyone is connected. With mobile subscriptions about to

reach four billion, we are closer to our vision than anyone could have imagined just a

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few years ago. Our business benefits people, communities and the environment in new

and exciting ways. As our business expands, so do our responsibilities. This sense of

corporate responsibility (CR) is a fundamental part of who we are. Considering the

wider impact of our actions is embedded in the Nokia Values, which guide our

behavior, and in the Nokia Code of Conduct, which gives guidance to our everyday

work. Global challenges such as climate change and poverty concern us all. As a

business that affects the lives of billions around the world, Nokia is in a key position to

offer solutions to these challenges. We bring the benefits of mobile technology to more

people in ways that reflect our values and our responsibilities.

Our values

The Nokia Way and Values: A flat, networked organization and speed and flexibility

in decision-making characterize the Nokia Way of working. Equal opportunities and

openness towards people and new ideas are also key elements we want to nourish.

Nokia is straightforward when dealing with customers and suppliers, and we always

looks for innovative ways of creating and introducing products and solutions to the

market. We provide individuals with a platform for personal growth in a challenging

environment with a clear vision, goals and shared management principles - the Nokia

Way. The Nokia Way brings together talented individuals who share these principles,

and therefore share success. The values of our company make us different. They

provide a sense of direction for consistent behaviour as employees and citizens of the

world, and in our quest to become more of an internet company. Through extensive

employee engagement, we have renewed our values to reflect our business and

changing environment. They act as a foundation for our evolving culture and are the

basis of our operational mode. Living up to our values every day is our shared

philosophy.

Passion for innovation: Passion for innovation is based on a desire we have to live

our dreams, to find courage and make the leap into the future through innovation in

technology, ways of working and through understanding the world around us.

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Nokia India

Nokia has played a pioneering role in the growth of cellular technology in India,

starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone

over a Nokia-deployed network. Nokia started its India operations in 1995, and

presently operates out of offices in New Delhi, Mumbai, Kolkata, Jaipur, Lucknow,Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. The Indian operations comprise

of the handsets business; R&D facilities in Bangalore, Hyderabad and Mumbai; a

manufacturing plant in Chennai and a Design Studio in Bangalore.

Over the years, the company has grown manifold with its manpower strength increasing

from 450 people in the year 2004 to over 22000 employees in March 2011 (including

Nokia Siemens Networks).

NOKIAS MARKET SHARE:

Today, Nokia is the leader in mobile phone technology, although they have other

subsidiaries, namely Nokia Networks and Nokia Ventures Organization, which,

together with Nokia Mobile Phones, form Nokia Group. Nokia also launched Vertu

Ltd. in 2009, the worlds first luxury mobile phone company, selling gold and

platinum phones at exorbitant prices.

In the GSM handset segment, Nokia has 38.3% market share, with Samsung at 46.7%,

Motorola at 4%, Sony Ericsson at 7 % and others at4% . Thus, Samsung has a larger

presence in the GSM market .

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1.3. PROBLEMS OF THE ORGANIZATION

The prominent brands in the Indian cellular phone industry are Nokia, Sony Ericsson,

Motorola, and Samsung. I have focused my research on Nokia and also on one of its

major competitor; Samsung since these are very prominent players in the Indian market.

The following are the major problems faced by Nokia in the Indian cellular market:-

Identify cause of problems faced Nokia to enable the management to train the

employees in handling the problems as well as solving the problem in a satisfactory

manner.

Segregate identified problems of Nokia into problems requiring staff development

action such as training and into problems requiring other management actions, so

that these problems are accurately addressed.

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1.4 COMPETITION INFORMATION

Samsung: - In 1996, Samsung Electronics' Telecommunication Network Division

became the first in the world to utilize commercialized CDMA services. By year 2002,

Samsung Electronics has grown into a world's telecommunications network leader,

ranking third in the world's wireless communications market share and 47% in the

Indian market. Various Samsungs phones available in market example are given

below.

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THE SAMSUNG PHILOSOPHY

At Samsung we follow a simple business philosophy to devote our talent and

technology to creating superior products and services that contribute to a better global

society. Every day our people bring this philosophy to life . our leaders search for the

brightest talent from around the world ,and give them the resources they need to be the

best at what they do . the result is that all of our products from memory chips that

help business store vital knowledge to mobile phones that connect people across

continents have the power to enrich lives and thats what making a better global society

is all about.

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RESEARCH METHODOLOGY

Research may be defined as the search for knowledge through an objective and

scientific method of finding solution of problem. Research methodology is a way to

systematically solve the research problem .It includes the various steps that are

generally adopted by the researcher in studying problem along with the logic behind

them.

TITLE:

Comparative study towards Nokia and Samsung.

TITLE JUSTIFICATION:

The above title is self explanatory. The study deals mainly with studying the

comparison between Nokia and Samsung.

OJECTIVES OF THE STUDY

To know about the cellular industries.

To know about the brand Nokia and the Samsung their products,

Do the comparison between Nokia and Samsung.

Data Source:

There are two types of data.

Primary Data:

The data was mainly obtained from the people feedback on the questionnaire

Secondary Data:

The secondary data was obtained from internet.

SAMPLE SIZE:The sample size is 100.

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DATA

ANALYSIS

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1. Do you have any mobile phone?

PARTICULARS NUMBER %AGEYES 100 100

NO 0 0

INTERPRETATION:All the respondents have mobile phone.

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2. How many mobile phones do you have?

PARTICULAR NO. OF RESPONDENTS % AGE

1 75 752 25 25

2+ 0 0

INTERPRETATION

Out of 100 respondents 75% say that they have 1 mobile while 25% says that they have 2

mobiles.

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3. Which mobile are you using?

PARTICULAR NO. OF RESPONDENTS % age

NOKIA 40 40SAMSUNG 50 50

OTHER 10 10

INTERPRETATION:Out of total respondents 40% using Nokia while 50% respondents using Samsung and10% using other.

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4. Are you satisfied with the services of Nokia mobile?

PARTICULARS NUMBERS % age

Yes 30 75No 10 25

.

INTERPRETATION:Out of 40 respondents use Nokia 75% respondents are satisfied with the services of

Nokia mobile while only 25% are not satisfied.

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5. Are you satisfied with the services of Samsung mobile?

PARTICULARS NUMBERS % age

Yes 42 84

No 08 16

.

INTERPRETATION:

Out of 50 respondents use Samsung 84% respondents are satisfied with the services ofSamsung mobiles, while only 16% are not satisfied.

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6. Which facility attracts you most in Nokia?

PARTICULARS NOKIA %age

PRICE 20 50BATTERY BACK UP 12 30

OTHER 08 20

INTERPRETATION

Out 40 respondents 50% says price attracts most, 30% says battery backup, rest20%says other facilities attract us most.

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7. Which facility attracts you most in Samsung?

PARTICULARS SAMSUNG %age

PRICE 09 18

Feature/quality 38 76

OTHER 03 06

INTERPRETATION

Out50 respondents 76% says feature/ quality attracts most, 18% says price, rest 6%saysother facilities attract us most.

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8. Which advertisement media puts more impact on your buying decision?

PARTICULARS NO. OF RESPONDENTS %ageTV 52 52

MAGAZINES 03 03

NEWPAPERS 28 28

INTERNET 12 12

other 05 05

INTERPRETATION:

Out of 100 respondents 52% gets aware through T.V, 12% through internet,28%through news papers, 5% through others while 3% through magazines.

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9. From how long you are using Nokia mobile

PARTICULARS NO. OF

RESPONDENTS

%age

1 10 25

2 12 30

More than 2 18 45

INTERPRETATION:Out of 40 respondents 25% are using since 1 year, 30% since 2 year, while 45% areusing Nokia mobile from more than 2 years.

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10. From how long you are using Samsung mobile.

PARTICULARS NO. OF

RESPONDENTS

%age

1 42 842 08 16

More than 2 00 00

INTERPRETATION:

Out of 50 respondents 84% are using since 1 year, 16% since 2 year, while no one useSamsung mobiles more than 2 years.

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11. Would you like to change your Nokia mobile in future?

PARTICULARS No. of RESPONDENTS %age

YES 13 32.5

NO 27 67.5

INTERPRETATION:Out of 40 respondents 67.5% did not want to change there current while only32.5%respondents want to change there mobile.

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12. Would you like to change your Samsung mobile in future?

PARTICULARS No. of RESPONDENTS %age

YES 10 20

NO 40 80

INTERPRETATION:Out of 50 respondents 80% did not want to change their current while only 20%respondents want to change their mobile.

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Suggestions given by the people ..

During our survey we asked the people to give some suggestions to the

companies there is similar suggestion for both the companies given by some

peoples that they do not increase their prices.

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FINDINGS

AND

RECOMMENDATIONS

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FINDINGS

Nokia introduces a new phone into the market every two or three months.

75% respondents have 1 mobile.

50% respondents using Samsung, 40% respondents using Nokia and 10% usingother.

75% respondents are satisfied with the services of Nokia mobile.

84% respondents are satisfied with the services of Samsung mobiles.

45% respondents are using Nokia mobile from more than 2 years.

84%respondents are using Samsung mobiles from 1 year. Samsung has get a lot

of customers in last year.

67.5% did not want to change their current Nokia mobile, while in Samsung

80% respondents did not want to change their current mobile.

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CONCLUSION

The customer analysis of this coursework highlighted that the upper segment of the

population are the major consumers of mobile phones. Extensive research wasconducted into the strategies being implemented for the rural market.

Nokia and Samsung segment the market on a similar basis. However, they have

different interpretations.

The prominent brands in the Indian cellular phone industry are Nokia and Samsung,

Samsung has the single largest market share in India of 47%. Nokia and also on one of

its major competitors; Samsung since these are very prominent players in the Indian

market.

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ANNEXURE

For comparative study towards NOKIA and SAMSUNG

Name

Contact no.-

Sex- male female

1. Do you have any mobile?

Yes No

2. How many mobile do you have?

1 2

2+

3. Which mobile are you using?

Nokia Samsung

Other

4. Are you satisfied with the services of Nokia mobiles?

Yes No

5. Are you satisfied with the services of Samsung mobiles?

Yes No

6. Which facility attracts you most in Nokia mobiles?

Price

Battery

Others

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7. Which facility attracts you most in Samsung mobiles?

Price

Features/quality

Others

8. Which advertisement media puts more impact on your buyingdecision?

T.V Magazines

Newspapers Internet

Others

9. From how long you are using Nokia mobile?

1 year 2 years

More than 2 years

10. From how long you are using Samsung mobile?

1 year 2 years

More than 2 years

11. Would you like to change your Nokia mobile in future?

Yes No

12. Would you like to change your Samsung mobile in future?

Yes No

Q13. ARE THERE ANY GENERAL COMMENTS YOU WOULD MAKE

ABOUT

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BOOKS

Kothari, C.R.(2007), Research Methodology Methods and Techniques,

INTERNET:

1. http://www.nokia.com

2. http://robeekann.hubpages.com/hub/Nokia-Company-History3. www.samsung .com

4. http://www.samsung-mobiles.net/history-of-samsung.html

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Documents

Samsung and Nokia 2