Samsung and Retail

Transform the shopping experience with Samsung’s innovative Retail Offerings

Samsung Electronics Australia Pty Ltd ABN 63 002 915 648 (“Samsung”)

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Industry trends and challenges

Transform the in-store shopping experience with the

latest digital technology

Today’s digitally empowered consumers are increasingly

using smartphones, tablets and computers through their

purchasing process. They’re reading reviews, participating

in discussion groups and forums and checking social media

to research products and services.

These information-driven consumers now consider online stores and

storefront establishments as parts of one cohesive shopping process.

The convenience of virtual shopping and the tactile practicality of

physical stores, where consumers can touch products firsthand,

give them the best of both worlds.

However, today’s consumers are more demanding than ever and

retailers are seeking new ways to lure them into their shops, keep

them interested and entice them to buy.

Build brand loyalty with a seamless, interactive

shopping experience

Rapid advances in technology present challenges and opportunities

for retailers to embrace technology and accommodate the way

consumers are making their buying decisions.

Retailers are adopting quick response (QR) codes, electronic

coupons, participating in social media, developing loyalty

programs and enhancing the in-store experience.

The key is to blend online and in-store shopping strengths, giving the

consumer an interactive shopping experience that can help to build

brand relationships. The vast majority of consumers still prefer to make

their purchases in physical stores. Therefore, retailers can create value

for consumers through an enhanced in-store shopping experience,

as well as a cross-channel strategy, which includes consumer-centric

marketing and seamless operations pulling it all together.

Samsung can help retailers navigate this changing environment

with products and services that can help to:

• Capture consumer attention on a wide range of digital smart

displays and signage, delivering bright, high contrast images

• Easily update messages and promotions with software that gives

you the flexibility to quickly create, display and manage content

• Provide a secure, quick and convenient checkout system

using mPOS (Mobile Point of Sale) on Samsung tablets

and smartphones

Today’s digitally empowered consumers are seeking

a seamless shopping experience across the channels.

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Invite shoppers into your store with interactive digital technology

Samsung capabilities in retail

Entice consumers with interactive tools that improve

their shopping experience

Samsung retail offerings provide retailers with an integrated

and interactive shopping experience for today’s demanding,

information-driven consumers. Shoppers can gather product

information, browse product selections and make their final

purchases with great ease using various digital devices and solutions.

Capture consumers with engaging content on Samsung

SMART Signage.

Samsung SMART Signage appeals to on-the-go shoppers

by catching their attention and drawing them into the store.

The sleek look of the displays also boosts brand and creates

a luxurious in-store ambience. Samsung offers a wide range

of digital signage that delivers bright, high-contrast images

on screens that are designed for use indoors or out. With

Samsung MagicInfo® software solutions, businesses can easily

create, display and manage content centrally.

Samsung SMART Signage includes:

• Single displays: Provide company news, product, service and

promotional information

• Video walls: Visually engaging, video walls project precise brand

images that grab viewer attention

• Interactive kiosks: Designed for use in-store or outdoors,

interactive kiosks facilitate greater customer interaction with

touchscreens and readability, even in bright sunlight. Consumers

can sign up for newsletters, order products and schedule services

Elevate the retail shopping experience with Samsung

mobile devices and solutions

Samsung’s suite of high performance mobile devices offers a range

of smartphone and tablet form factors with user-friendly interfaces.

These devices can become digital catalogues, enabling shoppers to

flip through pages, zoom in on products, bookmark pages of interest

and find detailed product information.

Samsung Mobile Devices

With Samsung tablets and smartphones, sales staff can quickly find

product information, view inventory status, order stock and provide

customers with special promotions information.

At distribution centres, mobile devices can provide staff with virtually

real-time access to inventory and delivery information and can

improve operational efficiencies.

Samsung Mobile Print

High-performance printers, equipped with mobile print options, can

simplify processes and improve productivity in-store, at headquarters

and in the distribution centre.

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Create a polished end-to-end solution to boost brand

loyalty and increase sales

Consumers enjoy browsing in a pleasant shopping environment

that makes them feel special and where they can see and feel the

merchandise they have researched online. Samsung Retail Offerings

seamlessly merge the traditional benefits of stores with today’s

digital shopping experience to provide an end-to-end solution that

engages your customers.

Combining the latest digital signage and mobile devices, Samsung

provides an interactive and efficient process for shoppers and staff.

Consumers gain the information and find the products they desire

and the staff efficiently process the sale. Robust infrastructures

help ensure a seamless shopping experience every step of the

way. The result may well be a loyal, satisfied consumer and an

improved bottom line.

Samsung can help today’s retailers by deploying global expertise

and end-to-end solutions that encompass the in-store experience,

simplify management and offer a robust infrastructure.

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Partner with a global retail solutions provider to grow

your  business

Samsung has successfully transformed the store environment

for a myriad of retailers across the globe. The following are

examples of the scope of Samsung’s expertise.

Apparel stores

A Taiwan clothing store chain wanted to grab the undivided

attention of shoppers and entice them into its stores. The company

selected Samsung video walls, which provide the tools to create an

immersive viewing experience. The video walls produce stunning,

high-definition images. To further capture shopper attention, the

displays are arranged in various formats to create a more dynamic

layout. Samsung also provides simplified display management

solutions to deliver the content with ease.

Shopping malls

In the centre of Budapest, a historic landmark was converted into a

luxury state-of-the-art shopping centre. Samsung delivered a tailored,

modular air conditioning solution that rapidly cools and heats, often

at the same time, for the needs of each unique space.

Quick-service restaurants

Three internationally recognised quick-service chains wanted to

display more appetising images of their food and improve menu

readability to enhance the customer experience. They chose

Samsung SMART Signage for their menu boards.

Gas stations

A worldwide oil company wanted to enhance its brand awareness

in Brazil and use its signage platform as a new revenue source

for advertising. Using Samsung video walls, the company can

conveniently update gas prices and display content on all of its

signage, managing the content and scheduling centrally.

Automotive dealerships

One of the largest automotive dealerships in Germany was

buried in paperwork. Now, thanks to Samsung state-of-the-art

multifunction printers, every time a document is scanned, it is

automatically indexed and stored in a centralised database. The

documents can be retrieved from the database from virtually any

location, easily and quickly.

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Samsung Retail Offerings Portfolio

Devices

Samsung SMART Signage

Attract consumers into store with crisp,

high-definition images and engaging

interactive features.

Video Wall

Innovative visual display with slim bezel that

delivers an immersive viewing experience

through brilliant picture quality.

Interactive Kiosk

A visual solution built to meet the demands

of harsh outdoor environments with a high-

brightness touchscreen for interacting with

shoppers in-store and outdoors.

Multifunction Printers

High-performance A4 and A3 printers

equipped with mobile printing functionality

and security features can bring productivity

to in-store operations, inventory

management and headquarter operations.

Tablets and Smartphones

Enable shoppers to browse digital

catalogues; assist staff to check product

information and inventory; and speed

up the payment process.

Solutions

Infrastructure

MagicInfo

Easy-to-use display solution that enables

effortless content creation, display and

management for seamlessly delivering

timely and targeted messages.

MagicInfo VideoWall

The display solution for video walls that

enables easy, seamless operation of all

displays for a dynamic video wall display

that can impress the audience.

System Air Conditioner

Create a pleasant shopping environment

with Samsung air conditioning systems.

Mobile POS

A packaged payment solution including a

POS device, accessories and the mobile

POS application to make the payment

operation process fast and smooth.

Mobile Print

BLI-evaluated solution that can enable

inventory managers and in-store staff to

scan and print using tablets or smartphones

featuring a simple user interface.

*BLI: Buyers Laboratory Inc.

LED Lighting

Samsung LED Lighting brings you the

expertise of a manufacturer that has invested

years into LED technology, as seen in our

smartphones, tablets and displays.

Whether decorative or functional, LED lighting

makes modern retailers shine.

What’s your new business experience?

A place where people are free

To be where they need to be

And technology is a joy to use

Enhancing lives and enabling business

Where people connect seamlessly

And collaboration and creativity abounds

Where customers enjoy rich and relevant experiences

And your business is transformed

To a future you’ve only imagined

Full of new possibilities

It’s the new business experience

samsung.com.au/business