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SEALING THE DEAL In-Store Innovation Using technology to deliver real-time solutions in-store.

Samsung_In-Store Innovation-Expanded

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Page 1: Samsung_In-Store Innovation-Expanded

SEALINGTHE DEAL

In-Store Innovation

Using technology to deliver real-timesolutions in-store.

Page 2: Samsung_In-Store Innovation-Expanded

In-Store PhonesBluetooth 4.0

NFC

iBeaconsBluetooth 4.0

NFC StickersNFC

*We use In-Store Phones as it removes the need for visitors to download an app

Components

Page 3: Samsung_In-Store Innovation-Expanded

Setup

iBeaconstuck on standor under table

2 NFC StickersStuck onto table

Page 4: Samsung_In-Store Innovation-Expanded

time /distance targeting1

Tech Functionalities

Send Push discounts/deals/etcbased on time away from ibeacon2

iBeacon

Push Messaging Samples

Would you like our salesassisnt todrop by?

YES NO

Phone in use 10minutes

This phoneis currentlyon 10% Offjust for you!

Phone in use 5minutes

Exclusive get a freecustomizedphone casewith thispurchase

Phone in use3minutes

I WANT THIS

I WANT THIS

Page 5: Samsung_In-Store Innovation-Expanded

Optional

Tech Functionalities NFC - Specifications & Comparison

Tap to check specsof In-Store Phone1

If user stay’s on link, wepush trade-in messageto their personal phone

3

Access link via personalphone to compare specs2

Enter the link below in yoursmartphone to compare

s . m y / c o m p a r e

Enter the link below in yoursmartphone to compare

s . m y / c o m p a r e

Trade in thisphone andget 30% Offjust for you!

I WANT THIS

Tap to call forassistance

Page 6: Samsung_In-Store Innovation-Expanded

User Experience

User walks intoSamsung Store1 User picks up

In-Store Phone 2

User inspectsIn-Store Phone 3 Request

assistantmessage

Promo 1message

AssistantClose saleYes

Promo 2message

5min

3min

10min

User puts backIn-Store Phone

Recommendmessage5

4

4

4 5

4

Page 7: Samsung_In-Store Innovation-Expanded

User Experience

User walks intoSamsung Store1 User picks up

In-Store Phone 2 User tapsNFC tag3

View specs ofIn-Store Phone

ComparePersonalphone

Trade-Inmessage

AssistantClose sale5

4

4

4

1min

Yes

User puts backIn-Store Phone 4

Recommendmessage5