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1 State of the Industry: The Local Economy & Employment Trends Presented by: Dr. Kella B. Price, SPHR, CPLP National Advisors for Chapters, ASTD CEO, HR and Training Consultant, Price Consulting Group www.thepriceconsultinggroup .com Are you tweeting this presentation? @ASTDSanDiego #ASTD #ASTDchapters

San diego State of Industry

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U.S. organizations spent $125.88 billion on employee learning and development last year. Dr. Kella Price, SPHR, CPLP--an ASTD National Advisor for Chapters--will share insights on the statistics, trends, and best practices in the workplace learning and performance industry using examples from 2010 BEST Award winners, and benchmarking studies . You'll hear how companies are investing learning dollars, how they feel about e-learning, and the impact that the economy has made on Training and Development. She will draw the content of her presentation from ASTD National's 2010 State of the Industry Report , the annual review of trends in workplace learning and performance. She will also facilitate discussion on these topics, so be ready to share what your company is doing in these areas! Participants will be able to: Identify characteristics of the BEST in Training and Development, and how they are successful Understand key measurables of Workplace Learning and Performance, and how these were addressed last year by top Fortune 100 companies Apply the State of the Industry Report to the San Diego market and economy and understand its implications Evaluate the success and desired outcomes in Workplace Learning and Performance within their organization based on benchmarks in the industry If you are wondering what the economy's impact has been on other organizations and their employee learning and development, and how to move forward to finish 2011 strong, you must attend this event! Objectives: * Identify the current state of the local San Diego economy and job market * Discuss the ASTD State of the Industry key findings and implications for San Diego * Explore the current and future training and development challenges and developmental needs Pre-reading: SOIR (State of the Industry Report) accessible via the ASTD Store - FREE for members to download and print (a $499 value!) - Be sure to log-in first to see the download button

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Page 1: San diego State of Industry

1

State of the Industry: The

Local Economy & Employment

Trends  

Presented by:Dr. Kella B. Price, SPHR, CPLPNational Advisors for Chapters, ASTDCEO, HR and Training Consultant, Price Consulting Groupwww.thepriceconsultinggroup.com252.622.8119

Are you tweeting this presentation?@ASTDSanDiego#ASTD#ASTDchapters

Page 2: San diego State of Industry

Topics of discussion

• Trends as reported in the 2010 State of the Industry Report

• ASTD Forum and BEST Award Winners: showcasing ways to build talent

• Learning expenditures, and training hours delivered

• How does technology impact learning?

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Page 3: San diego State of Industry

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ASTD BEST Award Winners

Podcasts and article reprints available at:http://tinyurl.com/ASTDBEST2010

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Investment Alignment

Measurement Learning Opportunities

Efficiency C-Level Involvement

Effectiveness Non-training Solutions

Characteristics of the BEST

Page 5: San diego State of Industry

5Context of the 2010 Report

• Estimated $125.88 billion spent by U.S. organizations on employee learning and development annually– $78.61 billion on internal learning function– $47.27 billion on external services

• Positive trends included continued financial commitment to the learning function and increased use of technology-based learning

• Success in managing learning while controlling costs per-learning hour

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Learning Expenditure per Employee*

Fig. 1 on p. 8 of SOIR* Amount in U.S. Dollars

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Learning Hours Used per Employee

Fig. 2 on p. 8 of SOIR

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8Learning Hours Available and Used per WLP Staff Member (Consolidated)

Fig. 8 & 9 on p. 10 of SOIR

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9Percent of Learning Hours Provided via Technology (Consolidated)

Fig. 14 on p. 17 of SOIR

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10Percentage of Formal Learning Hours Available Via E-Learning Delivery

(Consolidated)

Table 4 on p. 15 of SOIR

How does your organization compare to the trends represented here?

Page 11: San diego State of Industry

11Cost per Learning Hour Available*

Fig. 11 on p. 11 of SOIR* Amount in U.S. Dollars

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Reuse Ratio*

Fig. 12 on p. 11 of SOIR* Ratio of learning hours used to learning hours available

How can you increase the reuse ratio in your organization?

Page 13: San diego State of Industry

13Distribution of Learning Content by Content Area

Fig. 13 on p. 14 of SOIR

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For more on ASTD Research:

www.astd.org/content/r

esearch

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Thank you!What are your

questions?

Presented by:Dr. Kella B. Price, SPHR, CPLPNational Advisors for Chapters, ASTDCEO, HR and Training Consultant, Price Consulting Groupwww.thepriceconsultinggroup.com252.622.8119