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Sandra DiFranco Graphic Design Portfolio Table of Contents Booklet........................................................................................... 2 ROPs, Flyers and FSIs .................................................................. 3 HP ROPs ....................................................................................... 4 Grounds Plans ............................................................................... 5 Circulars ........................................................................................ 6 E-mail ............................................................................................ 7 Posters .......................................................................................... 8 Certificates..................................................................................... 9 Logos ........................................................................................... 10

Sandy DiFranco Portfolio

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Sandra DiFrancoGraphic Design Portfolio

Table of ContentsBooklet ........................................................................................... 2ROPs, Flyers and FSIs .................................................................. 3HP ROPs ....................................................................................... 4Grounds Plans ............................................................................... 5Circulars ........................................................................................ 6E-mail ............................................................................................ 7Posters .......................................................................................... 8Certifi cates ..................................................................................... 9Logos ........................................................................................... 10

Booklet created in InDesign using multiple Master Pages and styles in a user-created template.

Handheld Device Trends in the US Retail Brokerage Advisory Industry

9

© 2006 The Tower Group, Inc.

May not be reproduced by any means without express permission. All rights reserved.

environment are constrained by the device confi gurations, immature applications operating environments,

and ever-changing proprietary demands that mobile operators place on device manufacturers.

A broker-dealer’s mobile offering will meet only limited success if the institution does not improve the

infrastructure that supports the line of business that the mobile offering is to support. Without process

improvement and control, the mobile offering will fall short of the institution’s intended goals. Firms

will need to closely evaluate their stated objectives for the mobile offering in light of the maturity of the

process being extended. If necessary, they should invest in addressing the process’s shortcomings before

extending the process into the fi eld via a mobile device.

Summary

Much like the personal computer in the 1980s, mobile devices are fi nding their way into corporate

enterprises virally through organic growth because of the convenience and functionality they offer. Like

PCs, mobile devices are a premier example of consumer adoption of technology being a prelude to

institutional adoption. Adoption of mobile and wireless technologies in the retail brokerage advisory

industry is no different. In fact, casual adoption of mobile devices already in play in advisors’ enterprises

should raise security and privacy concerns as well as cost-of-ownership issues that today may be invisible

but that refl ect negatively on costs of operation.Enhanced data applications and collaboration through mobile devices clearly present an emerging

opportunity for the retail brokerage industry to improve advisors’ productivity and enhance the advisor/

client relationship and the delivery of services. TowerGroup believes that many advisors are actively

repurposing personal devices for business use and thus potentially exposing their fi rms to unnecessary

risk. To counter this risk, broker-dealers should begin to standardize the mobile platform and policy for

the enterprise and encourage the enterprise to adopt standard devices and solutions.

Firms demonstrating leadership will be those with root characteristics that extend existing investments

in their infrastructure and application portfolio, not those who build new boutique infrastructure or

application sets for mobility. TowerGroup expects brokerage fi rms’ spending on devices and services to

increase nearly 22% through 2011.

Research in Motion Limited commissioned TowerGroup to conduct independent research and analysis to assess the use of handheld mobility in the

retail brokerage industry. The content of this report is the product of TowerGroup and is based on independent, unbiased research not tied to any

vendor product or solution. Although every effort has been made to verify the accuracy of this information, neither TowerGroup nor the sponsor of this

report can accept any responsibility or liability for reliance by any person on this research or any of the information, opinions, or conclusions set out in

the report.

Booklet

TowerGroup Analysis

6

© 2006 The Tower Group, Inc.May not be reproduced by any means without express permission. All rights reserved.

Exhibit 2

In the interviews that TowerGroup conducted for this research, most advisors indicated that the functionality

they desired mimicked many of the tasks advisors ask of their sales assistants on a regular basis. Examples

included distributing funds via check and Fed Funds wire. Interestingly, when polled, advisors indicated

that they were unlikely to execute the purchase and sale of securities over a mobile device but, in the event

of an emergency, they would desire at least limited functionality in this area. However, advisors do want to

be able to initiate workfl ows remotely that can then be completed or affi rmed in queue upon their return

to the offi ce or by the sales assistant.

Barriers to AdoptionDeployment of mobile devices in an enterprise presents a number of new key issues that the IT

department is compelled to address. These issues are paramount to fi rms considering an enterprise-wide

deployment of mobile devices, and failure to adequately address them may prevent the fi rm from offering

or deploying a successful enterprise-wide mobile solution. Compliance and security are two key concerns

for all segments, while device selection, standards, and infrastructure improvement are cause for concern

to varying degree. In some respects, the fi nancial services industry has underestimated the utility and the

risk that mobile devices represent within the advisor channel.

Hundreds of laptops leave the safety of the offi ce environment every day under the arms of advisors and

become exposed to unnecessary risk. Because of the laptops’ storage capacity and application capabilities,

their theft or loss could render an organization seriously vulnerable if not infamous. TowerGroup expects

some institutions to mitigate that risk by issuing advisors enhanced handheld devices that can meet their

functional needs without the added liability caused by the inherent large storage capacity of laptops.

Best-in-class mobile devices can store presentations and applications and have full Internet accessibility,

keypads, and color screens. Emerging tool sets allow a fi rm’s IT department to control and secure the

associated data. The ability to limit the resident data to that required for a specifi c customer or advisor

mitigates the risk of a compromised device.

Handheld Device Trends in the US Retail Brokerage Advisory Industry

7

© 2006 The Tower Group, Inc.

May not be reproduced by any means without express permission. All rights reserved.

Mobility should cause institutions to rethink their data security perimeter. Most fi rms have established

a security perimeter based on devices. The devices may be those residing on the desktop in the offi ce,

or they may be the Internet fi rewall, the virtual private network (VPN) box used for remote access, or

the security software preloaded on a remote user’s laptop. But information continues becoming fl uid,

more mobile.

The formal adoption of mobile solutions forces information mobility and therefore its security complexities

front and center. Increasingly, mobile devices, including laptops, smart phones, and other appliances have

multiple network access mechanisms, including Bluetooth, wireless fi delity (Wi-Fi), and Universal Serial

Bus (USB) connections. Firms need to rethink who has what data, why they have it, and on what devices.

For example, employees who synchronize their mobile devices with an e-mail account whose records

include account numbers risk exposing their fi rm’s customer data and other sensitive information if their

devices are lost or stolen. An unsecured network connection like Bluetooth or Wi-Fi may even create an

unmonitored access to the fi rm’s network.

As the universe of resident wireless network access options available to the handheld devices rise,

organizations should take prudent steps to secure data during transport via end-to-end authentication and

encryption schemes.

As the demand for more data and complex presentations of information grows, so does the need for

storage capacity. Companies can now employ “removal storage” cards, such as Secure Digital (SD) devices,

in order to compensate for the lack of resident storage in personal digital assistants (PDAs) and smart

phones. These tiny storage devices are easily lost or stolen. They are often overlooked as a prime security

hole in a solution.

Retail brokerage fi rms will need to consider the increased security risks and variables introduced by

removable storage devices and take remedial steps. Security options for removal storage cards should

include, but are not limited, to the following:

• User-protected storage card access

• Total encryption of the data

• “Locking” the storage card to the handheld device

• Network based “leasing” of the availability data based on user attributes (location, workday times, etc.)

Most fi rms have not begun to address mobile managed security in general and devices like smart phones

in particular. Reasons range from the ineptness of the security solutions available to the diffi culty of

managing security because of the large variety of mobile devices deployed. However, TowerGroup believes

that the wide use of mobile devices in retail brokerage calls for rethinking the security risk, a problem that

will only worsen over time due to the continued increase in information fl uidity.

Unfortunately for the brokerage fi rms and advisors, the specter of regulation still looms over the securities

industry. A fi rm’s deployment of a mobile solution requires the same controls as the controls governing

the advisors sitting in their offi ces. In fact, the burden and complexity of regulatory compliance will likely

be greater in the mobile environment, given that the device is outside the walls of the fi rm and possesses

signifi cant communicative and collaborative capabilities that might easily go ungoverned. Integrating

mobile devices and the data passing through them into existing compliance applications may be more

diffi cult than is justifi ed, particularly if the desired device solution operates in an open-port environment

© 2006 The Tower Group, Inc.May not be reproduced by any means without express permission. All rights reserved.

TowerGroup Research is available to subscribers on the Internet at www.towergroup.com or by calling +1.781.292.5200

Matthew BienfangResearch Director, Brokerage & Wealth Management

Bob EganResearch Director, Emerging Technologies

September 2006

Handheld Device Trends in the US Retail Brokerage Advisory Industry

Executive SummaryTowerGroup has been engaged in a series of research projects examining the ways that wireless technology and mobility are infl uencing business decisions in the fi nancial services industry. This report examines usageof wireless handheld devices in the US retail brokerage industry, with a focus on fi nancial advisors.

Retail brokerage fi rms spent $47 million (USD) in 2005 to provide mobile devices to the fi nancial advisors associated with the fi rms. TowerGroup projects that spending for this purpose will rise to $175 million in2011, at a compound annual growth rate (CAGR) of 22%. Enterprise-wide adoption of mobile deviceswill vary depending on channel. The undertaking for the captive full-service channel will be the most ambitious of deployments because of fi rms’ willingness to invest more heavily in advisors as well ascontrol over the distribution channel.

Advisors are more apt to use wireless devices to complete service requests they usually refer to theiradministrative sales assistants, such as funds transfers and withdrawals and duplicate statement requests.Advisors are not likely to initiate securities transactions through mobile devices regularly, although they dorequire mobile functionality for urgent situations. Advisors want to be able to initiate workfl ows remotely that can be completed or affi rmed in queue upon their return to the offi ce or by a sales assistant.

To summarize the key fi ndings from our research:

• Increases in workforce mobility suggest that the retail brokerage advisory channel is ready and willing toadopt more sophisticated mobile devices and applications.

• Mobility applications and tools will become critical elements for workforce delivery and execution as theadvisor role evolves from being centered on transactions to being more consultative and collaborative.

• Mobility presents new complexities for those responsible for information technology at brokeragefi rms, especially regarding usability, cost, and risk management in the areas of security and regulatorycompliance.

• Brokerage fi rms are likely to attain the maximum return on investment at the lowest cost of ownership byextending existing applications and IT resources into the mobile channel, not by inventingnew applications.

• A mobile device may be more secure than a laptop computer because it can meet advisors’ technical and functional needs for mobility without the risk associated with a laptop’s greater storage capabilities and application functions.

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Limit 5 per customer.Limit 5 per customer.

$998–$3998Selection varies by store.

Sweet selection. Sweet style.Roll back to school with the hottest new backpacks.

Products pictured are not included with backpack.

9

Page 2 zones: 1, 1a2

color-coded.colllllllllllllloro rcolllllllllllllor cccccccccccoooooooooooAmazingly

Must-have mini pens.

Staples® will donate $3 directly to your

school for every eligible ink or toner

cartridge you collect.Learn more at:

www.staplesrecyclefored.com

B

C

D

A

B

NEW!

A

A

BC

D

E

your choice

99¢ B. Sanford® Sharpie® mini

assorted-color markers

599367

C. Accent® mini markers

627282

D. Pentel® R.S.V.P.® mini pens

648272

E. Pilot EZR mini pens

648278

99¢A. Staples® translucent

pencil boxes• Reg. price $1.49825885

Save $3

D. 3-drawer wide chest

• Reg. price $12.94

632477-green, 632475-blue

5-drawer mini chests. 632479-blue,

632480-green. $19.94. Reg. price $22.94.

$994$199

C. Avery® 5-tab

write-on indexes486272

Avery® 8-tab write-on indexes.

Available in assorted colors.

486276. $2.99.

2 for $5$2.99 each 12/pack

A. Staples® mini gel stick pens

636172-black, 635246-assorted colors

PLUS 2 Free

notebooks

Free graphing notebooks instantly with Casio®

calculator purchase. 716522. $4.98 value.

Plus tax where applicable.

$2.99 each 5/pack

A. Staples® Xeno retractable

medium pens577925-black, 577926-blue

$2.99 each 4/pack

B. Staples® Sonix retractable

ballpoint pens 634958-black, 634959-assorted colors

2 for $5

$128Staples® wide-ruled

composition book

• 100 sheets per book

• Reg. price $3.59201384

2/pack

Casio® FX-260

scientific calculator. 855558. $8.99.

Texas Instruments

TI-30Xa scientific

calculator. 275842.

$9.99.

$1499Texas Instruments

TI-30XII-S scientific

solar calculator

• 2-line display382647

$999Casio® FX300MS

scientific solar

calculator• 2-line display 403857

$3.99 eachB. Avery® 1" durable view binders2 for $7Avery® 1⁄2" durable view binders.

2 for $7. $3.99 each.

each

Only 64¢ each

Page 3 zones: 1, 2, 3, 4, 5, 6, 7

Teen 1 block

3

Expo glass stand. 580538. $39.99. Reg. price $69.99.

Pacific computer desk. 36"h x 48"w x 24"d. 556945. $59.99. Reg. price $79.99.Situations black leather task chair with arms. Seat-height/tilt-tension lock. 515355. $39.99. Reg. price $59.99.

Save 50%

$14992-shelf bookcase• 30"h x 28"w x 12"d• Reg. price $29.99480207-oak finish, 481276-white finish3-shelf bookcase. 480208, 481277. $19.99. Reg. price $39.99.5-shelf bookcase. 480209, 481279. $24.99. Reg. price $49.99.

Save $40$9999

Corner workcenter• 517⁄8"h x 501⁄2"w x 501⁄2"d• Reg. price $139.99360638-oak/black finish

Save $20$2999

2-shelf heavy-duty bookcase• 30"h x 36"w x 111⁄2"d• Reg. price $49.99433637, 433627, 4336033-shelf heavy-duty bookcase. 433641, 433632, 433611. $49.99. Reg. price $69.99.5-shelf heavy-duty bookcase. 433646, 433629, 433616. $69.99. Reg. price $89.99.Available in oak, cherry (delivery only) and maple finishes.

Save 23%

$9999Staples® gray/silver task chair• Seat-height adjustment• Reg. price $129.99632445

Unless otherwise noted, all furniture is sold unassembled. However, professional assembly is available for an additional charge. While our furniture

selection may vary by store, you can always access our complete selection at www.staples.com or 1-800-333-3330. Get fast, convenient delivery!

$9998Save $40

when you purchase desk and chair together

SAVE 10%–50% on ALL in-stock chairsPLUS an additional $5–$10 on a chairmat with your purchase after easy rebate.

$8999Situations Caressoft® series mid-back executive chair• Covered with durable Caressoft® fabric• Seat-height/tilt-tension lock• Reg. price $129.99580632

Save 30%$6999Staples® task chairs• Seat-height adjustment• Reg. price $89.99632451-blue, 632450-orange

Save 22%$3999Situations leather or fabric manager’s chairs• Reg. price $79.99438030-leather, 479458-fabric

Save 50%

Save $20$5999

Expo glass desk• 537⁄8"h x 337⁄8"w x 225⁄8"d• Reg. price $79.99580537

Enter to win a back to school shopping spree!Visit your local Staples® store or go online to www.geared4school.com to learn more.

PLUS don’t miss... FREE Furniture assembly on your purchase of $350 or more.

Includes all ready-to-assemble furniture. Minimum purchase of $350 required. Offer not valid on file cabinets or chairs. See store for details, offer expires 7/22/06.

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