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SAP Ecosystem Marketing NetworkCompetitive Advantages for SAP Partners
Prepared by SAP SE in collaboration with ERPKonnect
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Customer
SAP Ecosystem Marketing Network Facts & Benefits
• 60%+ of complex B2B Purchase Decision Cycles
happen before connecting with a sales professional
• Pure digital distribution channel allows 24/7
coverage and campaign flexibility
• The most targeted network in the world for
enterprise technology buyers
• 360° coverage to message to internal SAP and
SAP customers
• Drive sales leads and measured ROI goals
• Turn key solution provides scalability for partners
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Customer
Surrounding Decision Making Groups
IDG Purchase Process Decisions Research
©
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4Customer
SAP Community Banners
SAP Global Field
SAP Sponsored eBlasts
Field Sales Professionals
~18K in market
Influence the Field to
champion your brand
420,000+ Opt-in SAP Customers
SAP Customer Community Users
~24M Unique Visitors
Contextually target problem solving
and innovation collaboration / drive
clicks to your offers for leads
SAP Lead Qualification
SAP Ecosystem Marketing Network
Surround ~40M+ of SAP’s Enterprise Audience
Premier: C-Suite / Sr. IT / Sr. LoB
> $1B sales: C-Suite / Sr. IT / LoB
> $500M sales: C-Suite / Sr. IT / LoB
Target on SAP solutions / drive
clicks to your offers for leads
Marketing Service Bureau
Tele follow-up service for registrations
and eBlasts to generate
BANT* L3 qualified leads
SAP.com Sponsored Content
Audience including Senior
Executives
~17M Unique Visitors
Prototypes: Retail, Finance,
HR, Travel
*BANT= Budget, Authority, Need, Time
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Customer
Lead Management Process
Manage My Partnership (MMP)
What is it about?
MMP is a secure self-serve solution for centralizing many SAP partnership-related
tasks (e.g. business planning or deal registration). It has been enhanced to work
more effectively and efficiently with SAP.
Who can use MMP?
MMP is for Value Added Resellers (VAR), Global Value Added Resellers (GVAR)
and Software Solution Partners (SSP).
Why MMP?
It is easy and fast, with just a few mandatory fields to fill in. MMP creates
transparency in the lead process and supports a joint collaboration between Partner
and SAP.
Any Issues?
Contact the Channel Helpline [email protected] for access
issues with the application.
Please participate in training programm:
https://sap.na.pgiconnect.com/partnerleadmgmt/
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6Customer
Sample Campaign Roadmap
Reach & Frequency delivers 360° Digital Continuity & ROI
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Customer
ROI: Your Benchmarks TBD
13 Weeks Benchmarks Drive the Results*
* Benchmarks are collaboratively agreed. Should the ROI-projection goal not be completed in the campaign
timeframe, the program will continue to deliver at no additional cost, to complete the ROI-projection goal.
*Adv. Research Foundation … awareness X desire = influence
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8Customer
Strategic Partners Use SAP Ecosystem Marketing Network
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9Customer
Sample Partner Success Story
“I would like to introduce you to a trusted colleague and friend, Rick Felt, CEO and
Founder of ERPKonnect. ERPKonnect is the agency that SAP works exclusively with to
develop, manage, and execute partner marketing programs with the SAP Community
Network (SCN). SCN is a KEY audience! SCN is an online customer ecosystem of up to
20M SAP professionals worldwide (customers, developers, partners, etc.).
We were introduced to Rick through Mark Miserak, Global Sales Director, SAP Ecosystem
Marketing Network, and have been working with Rick’s team for almost a year now on
targeted emails, online display advertising and demand generation campaigns, and SAP
internal field sales awareness initiatives. We have seen a lot of success and are very
pleased working with them.”
“Once again, we are very satisfied with the performance of the SAP SCN campaigns. We
are looking forward to working with them again and the ERPKonnect team’s experience
and talent.”
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10Customer
SAP Ecosystem Marketing Network
Where do we go from here?
Apple &
Carriers: Promote
SAP/Apple
Enterprise
Solutions
• Select packages qualify for
Marketing Development Funds
• Premium opportunity to drive 24/7
branding, messaging and leads
• Turnkey solution allows you to
spend more time selling
• Templates allow for quick program to
market and targeted ROI Program
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Thank You!
Michael Labate
Global Head
SAP Ecosystem Marketing Network
CEO
Douglas Johnson
President
Rick Felt
