1SAP Hybris PCM

Organizations today sell across multiple brands, channels and business models. In this “multi-everything” world, many organizations are hampered by having product content and business information scattered across systems and

channels, resulting in inconsistent branding, sales and marketing campaigns. SAP Hybris PCM solves this problem by consolidating multiple data domains on a single platform, ensuring content consistency across channels and systems.

Key Business Challenges

→ Consolidating product content and business information Without a single view of all products, customers, suppliers, orders, etc., organizations become plagued by inconsistent messaging, poor customer service, and lost opportunities to build stronger and more profitable relationships with customers. SAP Hybris PCM solves this problem by enabling organizations to manage multiple data domains on a single platform.

→ Adapting to new business requirements Many organizations have rigid data infrastructure that cannot adapt to new business requirements without extensive IT intervention. As a result, these organizations evolve in a piecemeal fashion, with data managed through a proliferation of spreadsheets and loosely integrated applications. SAP Hybris offers a flexible and extensible data model that enables unprecedented business agility.

→ Effectively managing multiple catalogs To ensure proper display of products, organizations must be able to manage product information as a hierarchically structured catalog. SAP Hybris PCM enables organizations to define a catalog structure, create a master taxonomy, classify and categorize products, manage catalog versions and import multiple supplier catalogs.

→ Shortening product launch cycles Speed is critical when promoting and selling new or revamped products. However, generating content for this purpose has traditionally been labor-intensive and error-prone. SAP Hybris PCM provides configurable processes and workflows to coordinate content creation and approval processes, enabling organization-wide collaboration to ensure rapid delivery and consistent use of new content.

→ Ensuring a consistent omni-channel customer experience Customers use different channels to research products before making a purchase. This makes it critical for organizations to provide consistent data across channels so customers can compare products and make decisions without becoming frustrated by conflicting information. SAP Hybris PCM enables content syndication, consolidation and management on a single platform, ensuring consistency across all channels and touchpoints.

Key Benefits

→ Centralizes management of multiple data domains to reduce complexity and TCO.

→ Enables single view of data across all channels, systems and lines of business.

→ Allows organizations to rapidly adapt to changing business requirements.

→ Provides intuitive user interfaces for rapid product set up, efficient mass data editing and content enrichment with digital assets.

→ Improves data quality to increase productivity, enable reliable reporting and visibility into product performance and customer activity.

→ Coordinates cross-organizational collaboration with integrated workflows to retain control of content creation and its distribution across channels.

→ Improves customer satisfaction by offering consistent content and seamless experience across channels.

→ Provides multi-lingual support for global initiatives.

By consolidating management of product content and business data on a single platform, SAP Hybris PCM enables organizations to ensure consistency and increase efficiency across channels, systems and lines of business.

SAP HybrisProduct Content Management (PCM)

Omni-Channel Commerce

→ Improve collaboration between content contributors with user-friendly interfaces and workflow capabilities.

→ Ensure data consistency across the extended value chain through integration with external manufacturers and marketing partners.

→ Drive global initiatives with support for international catalog data exchange formats such as eClass, ETIM, ProfiClass and BMEcat.

Product/Category Management

→ Import and aggregate master data from external systems via the Data Hub.

→ Syndicate product catalogs from multiple suppliers.

→ Data validation capability ensures all product attributes are clean, correct and useful.

→ Comprehensive product classification and categorization enables support for product hierarchy and discovery, on-site search and navigation, detailed product comparison, etc.

→ Intuitive, multilingual Product Cockpit simplifies mass data management and editing.

Marketing Management

→ Manage unique and rich product content to improve SEO.

→ Re-use accurate content for various campaigns across different channels.

→ Create exceptional omni-channel customer experiences through consistent product content and unified corporate design.

→ Provide trading partners and international subsidiaries with localized content.

→ Use unified view of customer information to present alternative, complementary and up-sell products.

Content Management

→ Maintain extensive product descriptions, feature lists and user guides.

→ Integrated digital asset management enables effective management of video, images and more, including alternative views and viewing angles, and zoom and rotate functionality.

→ Centralize management of user-generated content, customer reviews and product ratings.

→ Set up and manage complex bundles and configurations of content, products, and services.

SAP Hybris PCM:Consolidated and centralized data drives omni-channel commerce

Data Aggregation and Validation Through the Data HubThe Data Hub is Hybris’ service-oriented, standards-based data integration solution, designed to eliminate the obstacles associated with the import and manipulation of large amounts of data. It provides a single view of all your data integration needs so that you can create experience-driven commerce strategies with accurate and consistent master data at the core without slowing the business down with partial information.

Combining data from heterogeneous sources into a meaningful unified view, the Data Hub embodies the concept of Master Data Management (MDM), providing a consolidated record with a full history of the canonical data. This allows complete control over ongoing data integration and maintenance, lowering implementation time and costs.

Product Cockpit Ensures Content Consistency With integrated workflow and comments capabilities, the Product Cockpit enables organization-wide collaboration on product content and launch activities. It is the central business tool for managing all your product related content, from attributes to images to product descriptions and editorial content. This empowers organizations to shorten product launch cycles so they can seize a competitive advantage and create new revenue opportunities.

For further information, please contact us viasales@hybris.com

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About SAP Hybris SAP Hybris enables businesses to transform how they engage with customers, innovate how they do business, and simplify their technology landscape. With a comprehensive approach to customer engagement and commerce, our solutions unlock opportunities to optimize your customers’ experience and transform your business. We help you drive relevant, contextual experiences across all of your customer touch-points in real-time, so that you can create strong differentiation and build competitive advantage in the Digital Economy.SAP Hybris has helped some of the world’s leading organizations transform themselves in response to changing market conditions and customer expectations – delivering exceptional experiences, adding new channels, evolving their business models, and entering new markets. How can we help you?Explore SAP Hybris solutions today. For more information, visit www.hybris.com.

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