SAP Internet Sales - R3 Edition - In a B2B Scenario

8/20/2019 SAP Internet Sales - R3 Edition - In a B2B Scenario

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SAP Internet Sales(R/3 Edition)

in a B2B ScenarioWinfried Gerg, Nihad FreundProduct Management, SAP AG

SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 2

Learning Objectives

As a result of this workshop, you will

be able to:

Present an overview of SAP Internet Sales (R/3 Edition)

Understand the system architecture of SAP Internet Sales

(R/3 Edition)

Show basic business data required for a Web Shop

Provide an understanding of how data and processes from

SAP R/3 are leveraged on the Web

Give participants hands-on experience in creating their own

Web Shops

This workshop is not intended to provide an overview of all

functionality in Internet Sales


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Agenda

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery

Order and Order Status

Deliver and Order Tracking

Summary


Agenda



The Product Catalog

The Web Shop

Order and Delivery



Summary


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Customer Centric Business with mySAP CRM


Customer Centric Business with mySAP CRM

mySAP CRM E-CommerceTurn the Web into a profitable sales and interaction channel


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Business Value of mySAP CRM E-Commerce

Support Business-to-Business and

Business-to-Consumer relationships

Personalize your customers’ buying experience

Provide convenient, easy-to-use, interactive

selling and self-service

Enable end-to-end order-to-cash processes

Incorporate partners into your eCommerce

strategy

Significantly reduce cost of sales and customer

service

mySAP CRM provides an e-Commerce platformto turn the Internet into a profitable sales andinteraction channel


mySAP CRM E-Commerce Overview


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mySAP CRM E-Commerce - Deployment Modes

E-Commerce with mySAP CRM

E-Commerce with SAP R/3

E-Commerce within a Portal

mySAP CRM E-Commerce mySAP CRM Channel Management

E-Commerce with Channel Partners

CollaborativeShowroom

Partner Portal


SAP Internet Sales (R/3 Edition)– Capability Overview

Order

Status

Product Catalog,

Search

Product

Configuration

Pricing, ProductAvailability

ShoppingBasket, Order

Management

Online

Invoicing &Payment

Customer


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SAP Internet Sales (R/3 Edition) - Building Blocks

E-Analytics

E-Analytics

Web Catalog

Web Catalog

Order & Quote

Management

Order & Quote

Management

Pricing Engine

Pricing Engine

Online Billing

and Payment

Online Billing

and Payment

Search Engine

Search Engine

Catalog

Management

Catalog

ManagementCustomer

Master

Customer

Master Order

Management

Order

ManagementContract

Management

Contract

Management

Shopping Basket

Shopping Basket

Product

Configuration

Product

Configuration

Browser

Browser

Material

Master

Material

Master


B2B

B2C

SAP Internet Sales (R/3 Edition) – Screenshots


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Business

Execution

Lean Architecture

R/3 System (≥ 4.0B)

Material Master

Product Catalog

Order

Business Partner

Pricing

Logistics Execution

System (LES)

P l u g

I n

*

P l u g

I n

*

Interaction

SAP J2EE Engine

Web Server

J av a C onn e c t or

J av a C onn e c t or

Interaction and

Presentation Layer

Business Objects Layer

Business Logic Services

Layer

Presentation

Browser

Browser

Browser

Browser

* = optional


Business

Execution

Architecture with All Options

R/3 System (≥ 4.0B)

Material Master

Product Catalog

Order

Business Partner

Pricing

Logistics Execution

System (LES)

P

l u g

I n

P l u g

I n

Interaction

SAP J2EE Engine

Web Server

J av a C onn e c t o

r

J av a C onn e c t o

r

Interaction and

Presentation Layer

Business Objects Layer

Business Logic Services

Layer

Presentation

Browser

Browser

Browser

Browser Index Server

Index

Management

System (IMS)

Search

Engine

Internet Pricing &

Configurator (IPC)

Database

Data Loader * = optional


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Internet Sales R/3 Edition – Architecture Summary

R/3 release 4.0B and higher is required

Calls the master data within R/3 as required

Order saved real-time within R/3 – no delay or intermediate storage

of the order data

J2EE-compliant run-time architecture

Outside-in process flow of the customer interaction

JSP-based front-end makes UI design more flexible

Options within the architecture set-up

Product catalog

Read from R/3, data is cached

Data replicated to external index server

Pricing

Read from R/3

Determined with the use of the IPC

Configuration – only with the IPC


Agenda



The Product Catalog

The Web Shop

Order and Delivery



Summary


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Customer Masters & Contact Persons

Customer Master

Sold to, Ship to

Bill to, Payer

Other partner functions

Contact Person 1 Contact Person 2 Contact Person 3 Contact Person 4, etc

John White Lisa Young Bob Jones Pam Smith


User Management

B2B: Customers log on before being allowedinto the shop

Existing customer master is used within SAP R/3

Password must be created for existing customers

User management options

SAP R/3 user created for the customer (SU01)

roles for authorization checks

Internet user created for the customer (SU05)only assigns password to customer master

B2C: Self-registration of consumers visiting theshop

Customer master is created within SAP R/3

Existing template customer is copied, only address

data is updated


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B2B Scenario

Web shop

Only Internet users have access

2

1Customer maintained

in the R/3 system

Creation of an

Internet user

for the

customer

SAP R/3

Customer

Customer

3


B2C Scenario

Web Shop

Self-registration1

2

Automatic creation of a new

customer master record and

corresponding Internet user

Customer

SAP R/3

Customer


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Customer Master in R/3 (General data)

Customer name

Address data

Search term

Tax jurisdiction code


Customer Master (Contact Person info)

Contact person

Contact person details


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Customer Master in R/3 (Sales Area Data)

Sales area data

Sales: pricing

procedure

determination Shipping: delivery plant

Billing: payment terms,

taxes


Logging on and Passwords

Business Partner enters

ID/e-mail, password

SU01: BP logs in directly

SU05: requires a generic user for logon

SU01: password in user

SU05: password in Internet user

J2EE


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Customer Master and Internet User

Internet user type:

BUS1006001 – Business

partner employee

Stores encrypted password

Stores validity date


B2B: Login & View Products

Login screen

View Products


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Exercise: Create a Contact Person & Internet User

Objective

Understand the integration between the Internet and the

R/3 customer data.

Task

Create a contact person in R/3 that is linked to a Sold to

customer.

Exercise summary

Go to transaction Create Contact Person.

Select the Sold to customer, enter contact person details.

View the linkages established between the contact person

and sold to customer. Create an Internet user for the contact person.

Please refer to your exercise sheet for

detailed steps.


Agenda



The Product Catalog

The Web Shop

Order and Delivery



Summary


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Functional Overview – Web Shop & Catalog

B2B and B2C

scenarios

Multimedia product

catalog

Powerful search

engine

Real-time pricing

Real-time availability

in the catalog

Interactive product

configuration

Web Analytics


Agenda

Overview of mySAP CRM E-Selling

The Product Catalog

The Web Shop

Customers in the Web Shop

Order and Delivery

Order Status in the Web Shop

Summary

Create new event

Create new Tealeaf

handler class

Fire new event

Material Master

Product Catalog

Multi-Media

Pricing & Configuration


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Material Masters are the Foundation of the Catalog

Catalog

Area

Customer

Product

Catalog

Product

Catalog

Material

Web Shop


Material Master

Short description

Basic data text

Material group


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Material Master Data for the Catalog

Long text

Documents

Long text


Agenda


The Product Catalog

The Web Shop


Order and Delivery


Summary

Create new event

Create new Tealeaf

handler class

Fire new event

Material Master

Product Catalog

Multi-Media



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The Product Catalog is built from Product Masters

Catalog

Area

Customer

Product

Catalog

Product

Catalog

Material

Web Shop


R/3 Product Catalog

R/3 Product Catalog SAP Internet Sales

(R/3 Edition)

Material data and material groupings

Prices

Multi-media objects

Texts


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Product Catalog

Catalog is maintained inSAP R/3

Options to read catalog

Directly from SAP R/3

(caching available) Published to an external

index server, TREX searchengine

Product-related content

Hierarchical organization

Uses existing materials

Document managementsystem for multimedia

Associate multimediacontent with hierarchiesand products

Multimedia content storedon Web server


Product Catalog Basic Data

Catalog type

Pricing schema

Sales area

Display within R/3

Variants

(language/currency)

Reference customer


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Building a Catalog

Catalog

Header

Catalog

Header

Area 2

Area 2.1

Item 3

Item 4

Area 1

Item 2

Image 1

Image 2

Item 1 Text

Area 2.2

Area 2.2 Text Image 3


Product Catalog Organization

Hierarchical organization

Manual creation

Copy from classification

Copy from other catalog layout

Layout area: PCSHOP

Layout subarea: Computers


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Product Catalog Layout Area

Hierarchy layout area

Assign other areas

Assign materials

Cannot assign both

Layout area: Computer

Multi-media Descriptions

Hierarchy layout area content

Enter descriptions (text)

Assign multi-media (documents)


Products in the Catalog

Products assigned tocatalog layout areas

Use existing materialmasters

Data for products

Long and shortdescriptions

Multi-media files

Enter directly or copyfrom material


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Product Catalog: Assigning Materials

Documents

Texts (language-dependent)

Prices

Materials


Texts in the Catalog

Text is language-

dependent

Variant contains the language

(basic data)

Catalog/variant specified in

the product catalog

Text for product groups Entered manually

Text for products

Entered manually

Copied from material master

Determine which text to copy

Changes in catalog do not

affect text in the material

master

Language


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Products in the Catalog

Material Master

Basic Data

Sales Text

Document 1

Document 2

Product Catalog

Layout Area

Layout Area

Material Master

Product Catalog Type

Controls data copied from material

Copy any text (basic, sales, etc.)

Copy documents (define document type)


Agenda


The Product Catalog

The Web Shop


Order and Delivery


Summary

Create new event

Create new Tealeaf

handler class

Fire new event

Material Master

Product Catalog

Multi-Media



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Multi-Media in the Catalog

Multi-media assigned to

Hierarchy layout areas

Individual products

Types of MIME files

Images

Sound files

Documents

more….

Document managementsystem (DMS) managesassignment

Document stores data carrierand filename

Data carrier defines the locationof the files on the web server

Exception: multi-media forconfigurable products aredefined in setup of the IPC


Document Management Using the R/3 DMS

Manage documents of any format

Info record with file storage data

(file system, optical archive, R/3 DB)

Customer-specific type can be defined

(for example, logo, background, sound, video)

Version management Archiving

Status management

Authorization checks

Classification of documents

Texts for documents

Search requests (long text, link to products,

classification system, ...)


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Document Management System

Document & version

Small image Large image


DMS - Starting Applications

Documents: list screen SIM – small image

Documents: detail screen

LIM – large image

PDF – PDF documents

WAV – sound files

….

Small image

Small image

Data carrier Filename


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Java-based Configuration: web.xml

imageserver.catalog.isa.sapmarkets.com

http://server:port/images//

Used for setting the server for all the images from

catalog

Path where MIME filesare stored

Path of MIME files concatenated from the following twoentries:

- web.xml entry (stored in JSP)

- data carrier entry (stored in IMG configuration for DMS)


Agenda


The Product Catalog

The Web Shop


Order and Delivery


Summary

Create new event

Create new Tealeaf

handler class

Fire new event

Material Master

Product Catalog

Multi-Media



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Pricing and Configuration

Pricing options

Prices read directlyfrom within SAP R/3

Use of the IPC allowscustomer-specificpricing in the catalog

IPC (optional)

Internet Pricing andConfigurator

Contains a pricingengine and aconfiguration engine

Configuration

Required for

configurable productsin the shop

Existing variantconfiguration rules arereused in the IPC


Options for Pricing

Real-time, consistent pricing on the Internet

There are different options for pricing within the product catalog:

Reading prices directly from R/3

Replicating prices to the Internet Pricing and Configurator (IPC)

Final pricing in the order is determined by the order type

More complex pricing procedures for accruals, statistical figures, etc.

IPC allows customer-

specific pricing in the

catalog

Catalog prices

determined using

reference customer


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Pricing in SAP Internet Sales (R/3 Edition)

Product

Catalog

Document

Schema

Sales Order

Type

Document

Schema

Pricing

Procedure A

Pricing

Procedure C

Basic

Data

Online

Store

Web Shop

Pricing

Procedure B

Pricing

Procedure B

Pro: lean procedure

for the Internet

Con: inconsistencies

are possible

Safest option


Configuration in Internet Sales for R/3

Interactive configurationon the Web

Enables products to beconfigured in a Webenvironment

Visual representation ofthe product options

Variant configurationensures data consistency

Only valid combinationsof options are available

Uses variantconfiguration rulesdefined in R/3

Surcharges for optionsincluded in the price


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Exercise: Create a new Catalog Layout Area

Objective

Understand how hierarchies are built in the product catalog.

Use products in the R/3 system to build a catalog.

Task

Add a layout area to the product catalog hierarchy.

Add products and content to the layout area.

Exercise summary

Display the product catalog basic data.

Add a layout area to the product catalog’s hierarchical structure.

Add products to the layout area.

Add text and multi-media to the products in the new layout area.


detailed steps.


Agenda



The Product Catalog

The Web Shop

Order and Delivery



Summary


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The Web Shop is the Internet Storefront

Catalog

Area

Customer

Product

Catalog

Product

Catalog

Material

Web Shop


Using the Product Catalog in Web Shop(s)

PC

PC1

B2C Web Shop

B2C Web Shop

B2B Web Shop

B2B Web Shop

PC2

One product catalog (e.g. PCShop)

can be used in more than one Web Shop

PCShop

A separate product catalog

can be defined for each Web Shop

B2C Web Shop

B2C Web Shop

B2B Web Shop

B2B Web Shop


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The Web Shop: R/3 and Java

J a v a A p p . S e r v e r

Look and feel

Flow of the processes

R / 3 D a t a

Master data

Business logic

Web Shop


Web Shop Management (General tab)

Web-based maintenance of Web Shop parameters

Resulting data stored in an XML file in Java environment

General info

• Language• Currency

• Scenario


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Web Shop Management (Catalog tab)

Catalog• Catalog and variant

• Pricing option used

• Multi-media object

types


Web Shop Management (Order tab)

Order

Information for SD order

Enabling of types ofordering functionality

Payment types

Tracking method


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Extended Configuration Management (XCM)

Scenario based configuration

Different application parts can be easily combined to new

scenarios

e.g. backend , basket (type data), catalog (type, data)...

Clear separation of configuration files

Customer

SAP

Customer performs his changes in own set of configuration files

Easy upgrade: Customer places own files after upgrade

Support: Customer changes are clearly visible

Configuration data can be placed outside the web application

Multiple web applications in a cluster can share the same

configuration data

Outlook: Integration into Solution Manager (Customizing Server)


Extended Configuration Management (XCM)


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The Web Shop on the Internet

Catalog

Products

mini Basket

Transactions


Exercise: Create your own Web Shop

Objective

Understand the settings that can be made in the Web Shop.

Task

Select settings for a B2B Web Shop configuration.

Exercise summary

Login to Web Shop Management from your browser.

Configure a B2B Web Shop.

Access the B2B Web Shop with the Contact person.


detailed steps.


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Agenda



The Product Catalog

The Web Shop

Order and Delivery



Summary


Fill the shopping basket

Catalog selection

Order templates

Copy existing orders

Quick order entry

Customer referencenumber

Product number

Shopping BasketManagement

Create order

Create order template

Request for quotation

Save shopping basket

Delivery options Change shipping address

Request delivery date

Request delivery type

Placing an Order


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Fast Order Entry and Check-Out (B2B)

Products

Order status

Delivery info

Customer Reference

Delivery info

Document options

Text

Text


Availability check (ATP-check)

SAP R/3

Selection of paymentmethod

Credit card

Invoice

Cash on delivery

Order confirmation

In Web Shop

Via e-mail

Order tracking with linkto carriers

Financial processes

Invoice status

Online invoicing

Online payment

Completing the Order


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Resulting Order

Products

Customer Number

Order Number


Agenda



The Product Catalog

The Web Shop

Order and Delivery



Summary


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Sales Orders in the Web Shop

R/3

J2EE

Business

ExecutionInternetLayer

LES

Order P l u g

I nJCO

Order is immediately in R/3

system

Fulfillment processes

automatically incorporatethe Internet order

Delivery

Pick/pack/ship

Invoicing

Accounts receivable

Order status accessible in

the Web Shop

R/3 status updated in Web

Shop

Carrier tracking


Partial Delivery Document

Delivery Number

Products


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Options for Delivery Tracking

Real-time access to carrier information on the Internet

There are different options for tracking within the product catalog:

Tracking using the delivery document and the URL in table TCAURL

Tracking using handling unit in XSI (Express Delivery Company tracking)

Configuration within the Web Shop Turn XSI configuration on and off within the Web Shop configuration

Tracking using XSI

(Express Delivery

Company)

Tracking using table

TCAURL


Tracking from the Order Status Screen

Tracking Link


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“Simple” Carrier Tracking in the Delivery Document

Carrier

Tracking number


Exercise: Place an Order & Create a Delivery

Objective

Place an Order from the Web Shop and process the order in thebackend R/3 System.

Task

Create an order from the Web Shop.

Create a delivery document with tracking for the order.

Check the status from the Web Shop.

Exercise summary

Access your Web Shop on the Internet.

Place an order.

View the order in the backend system.

Enter tracking information in the order.

Check the status from the Web Shop.


detailed steps.


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Agenda



The Product Catalog

The Web Shop

Order and Delivery



Summary


Summary: SAP Internet Sales (R/3 Edition) for B2B

Understood Internet customers in the B2B

environment who belong to an organization

Enhanced a product catalog with an additional layout

area and product content

Created a Web Shop

Created an order from the Web Shop, with the

integration of the delivery to carrier tracking

Understood the integration into existing SD

configuration and processes


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Delta SAP Internet Sales R/3 – mySAP CRM E-Commerce

Enhancements through an upgrade to

mySAP CRM E-Commerce

Super User Concept

Marketing & personalization

(including cross/up selling, related accessories, bestseller-list)

Rule based ATP check using APO

Call-off from contracts

Guided Selling

E-Service (Internet Customer Self Service)

Live customer support (Live Web Collaboration)


SAP Internet Sales (R/3 Edition) – Benefits

Fast and easy implementation facilitates quick

ROI

Full-featured sell-side storefront is easy to use

and provides a convenient buying experience

Enables end-to-end business processes (order-

to-cash)

Ready-to-run shop templates available for B2B

and B2C scenarios

Built-in flexibility for creative Web design and

corporate branding

Allows expansion of your e-business strategy

into extended e-selling and other mySAPTM CRMscenarios through easy migrations


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Further Information

Public Web:

www.sap.com Solutions mySAP CRM E-Commerce

SAP Customer Services Network: www.sap.com/services/

Related Workshops/Lectures at SAP TechEd 2003

E-Marketing with mySAP CRM E-Commerce

Tue., Sept 30 4:00 – 6:00pm, Rm H4

Collaborate with Customers and Partners by Leveraging SAP NetWeaver

Tue, Sept. 30, 2:00 - 4:00pm, Rm H4

Related SAP Education Training Opportunities

http://www.sap.com/education/

CR850, SAP Internet Sales (R/3 Edition)

Consulting Contact

Uwe Klaus Gomulski ([email protected])

Harald Gabriel ([email protected])

Martin Weick ([email protected])


Q

Questions?


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Thank You

The SAP TechEd ’03 Basel Team

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