Vodka at its bestMISSION STATEMENT

To provide consumers with a premium quality vodka, where its distilled taste, energy enduring ingredients, and its refined Polish grown potatoes, deliver the star experience with every taste.

Sapphire Story

Sapphire has a great history which makes it stand out above all of its competitors. In the early 1800’s in East Poland, near a potatoe farm, there was a big cave full of sapphires. The Borowski family worked hard every morning until the end of the night planting and picking potatoes. They

loved using them for cooking and for making vodka and of course, it was their work. One day, there was a 11.5 earthquake in their village. the ground opened up, many potatoes went underground, and the sapphire cave exploded. As it exploded, thousands of tons of sapphires spread all over the potatoe farm into dust and speckles. The Borowski family survived and felt they lost all hope. As time went by, they continued to work and pick potatoes. With the sapphires absorbed in the soil, the potatoes had and still to this day have a remarkable flavor. These potatoes can’t be found anywhere else in the world and are succulent. The Borowskis produced Sapphire Vodka using their sapphire potatoes. When one tries Sapphire Vodka, they have tried the best. There is no substitution. Sapphire is vodka at its best.

Marketing Plan

Sapphire Vodka is a company that distills and produces high quality vodka. Sapphire’s distill-eries are in Poland and bottles are distributed all over the world. Prospect customers are those that like to enjoy spirits. Sapphire Vodka is targeting men and women 21 and over. In order to market to this group of consumers, the following marketing plan will be used to market to these consumers:

Viral marketing: Will create a buzz about Sapphire Vodka using social networking media such as Twitter, YouTube, and Facebook.

Broad Advertising: Sapphire will have magazine ads, TV commercials, billboards which will help brand our product.

Targeted Advertising: Sapphire will send attractive men and women employees “promoters” to clubs, bars, and lounges to directly target potential consumers by offering promotional samples. These promoters will be wearing Sapphire clothing with the logo on it in order to better promote the brand.

Branding ideas for Sapphire also include:

Merchandising ApparelShopping BagsFull-page ad for the companyWebsiteOutdoor, Metro, and Airport Advertising

Sapphire’s competition includes Grey Goose and Ciroc Vodka. They are very popular in the spirit communities. Sapphire’s marketing campaign is sure to surpass the competition. To accomplish this, we must show our difference. Sapphire is just as classy, if not, more sophisticated than other vodkas.

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Stationery

Headquarters

Distillery

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Magazine Advertisement

Advertisements

City Advertisements

Apparel

Product Placement

Cocktail Ghost of Girlfriends Past

Crazy Stupid Love Scarface

Bar

Company Vehicle

Website

V O D K ASapphire

Vanessa Partownavid