Sara Eppel Keynote Speech from IBM Summit at Start 13/09/10

8/8/2019 Sara Eppel Keynote Speech from IBM Summit at Start 13/09/10

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Sara EppelDefra


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1. Climate change one of our impacts

Global surface temperature has risen significantly


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Headline goes here

When measured on a domestic productionbasis, UK emissions appearto have fallen

However, on a domestic consumption basis, emissions have risen

Domesticproduction

emissions

(12% drop)

Net imported CO2emissions

Source: Helm, Smale & Phillips (2007) Too good to be true; the UKs climate change record

Total UKemissions have

risen 19% since1990.

Impacts of UK consumption patterns, CO2


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Headline goes here

One representation of the scale of the challenge:Impact = Population x Affluence x Technology

Scenario 1 (on trend):Carbon content of no morethan 36gCO2 /dollar spent21 times lower than the

average carbon intensitytoday.

Scenario 3 (all at EU level):768 down to 14gCO2/$spent 55 times lower

Prof Tim JacksonProsperity without Growth?

SDC


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Estimated carbon emissions from UK

household consumption, 2004

0

100

200

300

400

500

600

Source: Based on estimates of embedded emissions, Stockholm

Environment Institute, 2008

MilliontonnesCO2

Fuel for private cars

Fuel use in the home

Indirect emiss ionsfrom energy use

Av iation & public

transport

Food and drink

Textiles

Appliances and

other products

Indirect emiss ions

from services

Direct

emissions

Indirect

emissions

75% of a UK individuals carbon impact is through the

product and services we buy and use


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Impact : Embedded water

= 11,000 litresof water

= 4,000litres ofwater

= 150 litresof water

Issues for business:

Water supply: 70%used for agriculture,food production toincrease by 50% by2030Water scarcity couldlead to 30%reduction in harvestsby 2030 (UNEP)

Reputational andregulatory risks


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REDUCED INPUTS: energy, water, materials, land

REDUCED OUTPUTS: greenhouse gases, air emissions, effluent, solid waste

Seek recoveredmaterials

Demand betterproducts

Source betterproducts

Facilitate waste

recyclingInnovate in designand technology

Save energy andwater, reduce waste

Sell higher-performing products

Recover wasteRemanufacture

End of life

Consumeruse

Distribution

and retail

Production

Less raw

material

What is a sustainable supply chain?

Life Cycle Analysis of a product gives you the evidence of impacts


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LCA can improve tracking and influencing the supply chains and can allow traceabilityBut we need to:

share product data (generic) so we can develop Product Category Rules (carbonand ? water). Please help us do this for hospitality and grocery products through anew Product Research Forum: . www.wrap.org.uk/prf develop traceability systems for commodities (eg cotton) to enable labelling

and consumer demand develop business collaboration without breaching competition rules egRoadmaps develop new business models extending product life, more repair, less replace lead by example business as much as Government, its your brand influence citizens to buy (are you making them?) and use products sustainably(are you influencing them?) .

You have an important role!

How can we progress sustainability in practice?


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Core motivations and barriers to

sustainable living

I wont if you dont and why should I - fairness is key Peoples behaviour follows the behaviour of others social norms People need to see exemplification e.g. from government and business

People want to be involved e.g. active involvement in decision making Localism and community action feeling connected to the place I live

What othersare doing is

key

People learn from each other - peer to peer learning Self efficacy & agency knowledge, skills and feeling capable of making a difference People are sceptical about the problem, causes, and value of action

Understanding the science of climate change is not a prerequisite for action Ability to act and ease of action e.g. access to the right infrastructure

Understanding,knowledge,

skills, andability

Fit with self identity and status who I am and how others see me People are more concerned by loss (costs) than gain

Lifestyle fit people dont really want to change their lives People only want to do their bit and no more people do enough to feel good

Whats in itfor me

It just makessense andmaking adifference

Not all sustainable behaviours are motivated by environmental concernse.g. wastefulness, cost savings, and being a litt le frugal

There is a disconnect between the small actions and the big issue People desire feedback on progress and validation


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Sustainable Consumption and Production (SCP)

Sara EppelHead of Sustainable Products and Consumers

Defra

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Sara Eppel Keynote Speech from IBM Summit at Start 13/09/10