SARAHWALTON.

THE BRIEF. THE CONCEPT.Design the Identity for Sarah Walton.

Sarah is a Embroidery illustrator trying to get into the industry using here practice of embroidery.

Martyn WoolleyBA Graphic DesignOUGD 303

‘Get yer sen out there’ I just wanted to give sarah something she would be happy with and something where i could do something i wanted.

SARAHWALTON.

RESEARCH.For the tone of voice I wanted to get over sarah’s friendly and youthful vibe so after showing her some work from hort she was keen to go in this direction.

SO i took this as i can do what i want as long as it looks in this vain.

The clever thinking will come later in the project.

Martyn WoolleyBA Graphic DesignOUGD 303

1.

1-Embroidery Pattern.

2-Hort Poster. 3-Brand Identy for Fashion Designer.

4-Hort Poster.

5-Artist Identity. 6-Hort Poster.

4.

2.

5.

3.

6.

SARAHWALTON.

RESEARCH.Looked on the net for other illustrators and specifically embroidery illustrators found that most website we quite personal and reflective of the person style/tatse.

Martyn WoolleyBA Graphic DesignOUGD 303

1. 2.

1-Maxemilla website.

2-Louise G. website.

SARAHWALTON.

THE MARK.These are initial ideas for the mark.

I first though about how i could incorperate stiching into the logo and came up with this fun youthful looking logo playing on the look of different styles of stitching.

The second idea i decided to push forward was the straight typeographic treatment but using the embroidery machine to sew it in give the logo some texture and correspondance to sarahs practice.

Martyn WoolleyBA Graphic DesignOUGD 303

SARAHWALTON.

PRODUCTS.-website & online portfolio-printed portfolio-Tote Bags-T-shirts-stationary-poster’s

I want to make sarah into (or least look like) a established illustrator by putting her work into context ie branded products.

Online shop?

Martyn WoolleyBA Graphic DesignOUGD 303

Branded tote bag. Printed Portfolio.

SARAHWALTON.

THE TYPEFACE.“A truly fun typeface that emerged in the 1970’s and remains popular to this day. This heavy sans serif face with curved terminals has been used extensively in display typography where a modern, but informal appearance is needed.” Perfect.

Martyn WoolleyBA Graphic DesignOUGD 303

SARAHWALTON.

PRODUCTS II.Stitch bound printed portfolio will inlcude all her lastest works and can be sent out or given to future clients.

Martyn WoolleyBA Graphic DesignOUGD 303

Printed Portfolio Mock up.