SATINIQUE™ Final Step Finishing Spray · Premium hair care products, perfect for all ages, all ethnicities, all around the world. SATINIQUE Texturing Matte Wax was created to Style

KEY PRODUCT MESSAGE

A fine mist hairspray that provides a long-lasting strong hold all day. Finishes styles with lasting

lift, all day humidity resistance, maximum control and frizz-free shine.

SATINIQUE™ Final Step Finishing Spray

COLLECTION OVERVIEW

SATINIQUE™ haircare knows that when your hair

looks and feels good, you feel more beautiful and

confident.

SATINIQUE haircare is a three part approach for

true customization: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalize. Style: Formulas to shape, hold and help

create any look.

SATINIQUE scientists combined their nutritional

and beauty expertise to incorporate innovative

ingredients for hair health.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

SATINIQUE Final Step Finishing Spray

was created to Style hair.

Perfect for setting styles, taming fly-

aways, and finishing looks.

For all hair types.

Fine mist aerosol. (Note: Fine mist

natural spray in China and Vietnam.)

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

Unique blend of styling polymers and light conditioners All day, long lasting hold and control, with a soft feel

24 hour humidity resistance

Defends against frizz and flyaways. Style will not be affected by changes in

humidity.

Lightweight, flake-free formula Hair is never sticky or heavy feeling.

Invisible on hair and will not show on clothes.

PRODUCT USAGE

Use after styling.

Spray 8-12 inches from dry hair to finish your style.

Gentle enough to use multiple times a day.

FRAGRANCE

All SATINIQUE products are enhanced with carefully-selected

fruity and floral fragrances which enhance the usage experience.

Final Step Finishing Hair Spray features a crisp, vibrant fragrance

with notes of pear, green apple, rose, and musk.


CONVERSATION STARTERS

STYLING TIP

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the

link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium

haircare products.

They want to keep hair and styles in place through even the most humid weather.

Tip 1:

For extra lift, spray Final Step Finishing Spray to the roots and blow dry on

cool.

Tip 2:

To refresh hair midday, spray Final Step Finishing Spray onto your hairbrush

and gently brush through hair.

Mix Shine Spray and Straightening Balm in palm of hand, work the mixture into

hair, Blow dry hair with a flat brush. Complete this sleek look with Final Step

Finishing Spray.

While I’m here, I must make sure you see what’s new in beauty. We have an amazing

haircare line that is completely customized.

What is your favorite thing about your current hair care products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who use hairspray?

When you are engaging in a selling

conversation with a customer, start by

asking questions about their hair care

regimen or if they have styling needs.


CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow-up with your customer to see how

they like the product.

Make sure to ask if they have any

questions about their purchase.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like the Extra

Volume Shampoo and Conditioner.


Style with SATINIQUE Volumising Mousse*: A light weight non-

aerosol foam for those who desire volume and style for their hair

without weighing it down. For all hair types.

*Some markets: Hold Control Foam

Specific Cross Selling Opportunities:

Care with SATINIQUE Extra Volume Shampoo and Conditioner:

Elevates hair to new level of fullness. System of shampoo and

conditioner gently cleanses for volume and body without weighing

hair down.

As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing

customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.

KEY PRODUCT MESSAGE

This styling wax gives medium, natural definition and allows easy sculpting and shaping.

SATINIQUE™ Texturing Matte Wax

COLLECTION OVERVIEW



confident.






create any look.



ingredients for hair health.



SATINIQUE Texturing Matte Wax was

created to Style hair.

Tames fly-aways, adds definition and

control.

For all hair types, and ideal for shorter

hairstyles and for creating texture and

definition.

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

Exclusive blend of waxes and polymers Separates and defines.

Provides medium hold.

Waxes adheres to individual hairs so it stays in place all day.

Matte finish Hair never looks greasy, has a natural looking finish.

Non-flaking formula Invisible on hair; never shows up on clothes.

PRODUCT USAGE

This wax is non-sticky, non-greasy.

Rub desired amount on hands and work through dry

hair. Reapply for a more texturized effect.

Gentle enough to use every day.

FRAGRANCE

All SATINIQUE™ products are enhanced with carefully-selected

fruity and floral fragrances which heighten the usage experience.

Texturing Matte Wax features a crisp, vibrant fragrance with notes

of pear, green apple, rose, and musk.



STYLING TIP

TARGET CUSTOMERS



haircare products.

They who want to add texture, style and definition to shorter hairstyles.




How are you quickly styling your hair?

Do you know any friends orfamily members who have a short hairstyle that needs easy

definition?






Rub a small amount of Texturing Wax between palms of

hands, apply through damp hair, blow dry hair and reapply

for more volume and sculptured hold.

Apply Volumizing Mousse to damp hair and blow dry as

usual, follow with Texturing Matte Wax for a less sculpted

more casual look.

8

Demonstrations are the most powerful way to engage the customer and show the incredible effectiveness of SATINIQUE products. Below are

three demonstrations specially designed to highlight the key benefits of this product while intriguing the participants. They can be performed

one-on-one or as part of a group demonstration. Use them individually, or, to help reinforce usage and cross selling, show them in this order.


DEMONSTRATIONS

QUICK CONTROL

Instructions:

1. PREP: Apply a pea-sized amount between fingers.

2. PREP: Work product throughout the hair to create texture and definition. Continue to reapply product for a more texturized effect.

3. DEMO: Explain how the Texturing Matte Wax helps create texture and definition for a look that lasts.

Result: Explain how Texturing Matte Wax provides versatile ways to achieve long lasting, controlled styling.

Purpose: Showcases how the SATINIQUE Texturing Matte Wax, traditionally used on shorter hair,

controls flyaways and creates texture.

You will need:

SATINIQUE Texturing Matte Wax

STEP 1 STEP 2 STEP 3


FOLLOW-UP

After 2 Days:





After 6-8 Weeks:



another order.




recommendations.)

After 3-4 Weeks:



feels.



another SATINIQUE product, like the

Texturing Matte Wax.





Care with 2 IN 1 Shampoo and Conditioner: A

premium 2 in1 solution, perfect for simplifying a

haircare routine: cleanses and conditions in one step.

All hair types.

Style with Final Step Finishing Spray: A premium aerosol

hair spray that provides long-lasting, strong hold all day.

For all hair types.

KEY PRODUCT MESSAGE

This lightweight spray gives instant shine and control.

SATINIQUE™ Shine Spray

COLLECTION OVERVIEW



confident.






create any look.



SATINIQUE Shine Spray was created to

Style hair.

A clear, light finishing mist that improves

shine; perfect for all hair types, especially

hair that is dull or dry.

Featuring the botanical Argan Oil,

specially selected for its ability to

moisturize and add shine.

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

Exclusive formula with a unique blend of shine emollients Gives instant, high shine and control.

Enhances brilliance of hair’s natural color.

Tames fly-aways while it controls frizz.

Light-weight formula Non-greasy

Will not weight hair down

Custom selected botanicals: Argan Oil Results in moisturized hair with brilliant shine.

PRODUCT USAGE

This clear mist is easily applied to hair.

Lightly mist, spraying 8-12 inches from dry hair.


FRAGRANCE


fruity and floral fragrances which heighten the usage experience.

Shine Spray features a bouquet with notes of raspberry, freesia,

magnolia, apricot, and rose tea.



TECHNOLOGY

TARGET CUSTOMERS



haircare products.

They want to enhance the shine and give hold to hair which is dry, dull, or unmanageable.

While I’m here, I must make sure you see what’s new in beauty. We have an amazing

haircare line that is completely customized.




Do you know any friends or family members who have dry or dull hair?





Blended Nutrients for Shine Spray:

Argan Oil: Produced from the kernels of the argan

tree, which originates in Morocco.

Valued for it’s ability to moisturize and add shine,

Argan Oil is also an antioxidant which helps

strengthens each hair follicle completely, root to tip.


STYLING TIP

Tip: To refresh hair apply Shine Spray to dry hair and blow dry quickly or

section and flat iron.

Mix Shine Spray and Straightening Balm in palm of hand, work the mixture

into hair, Blow dry hair with a flat brush. Complete this sleek look with Final

Step Finishing Spray.


FOLLOW-UP

After 2 Days:





After 6-8 Weeks:



another order.




recommendations.)

After 3-4 Weeks:

Ask your customer what changes they

have noticed in the way their hair looks and

feels.



another SATINIQUE product, like Smooth

Moisture Shampoo and Conditioner.





Care with SATINIQUE Smooth Moisture Shampoo and

Conditioner: A system of shampoo and conditioner to help

improve moisture, after one use, for hair that is shiny, smooth

and manageable. For all hair types.

Style with SATINIQUE Straightening Balm: A creamy

balm that helps tame and smooth hair during heat styling for

all day humidity resistance.

14

SATINIQUE Straightening Balm was

created to Style hair.

Perfect for transforming dull, dry or

unmanageable hair into beautiful,

smooth, sleek hair.

Straightening Balm features thermal

protection to help guard hair against heat

styling by reducing the amount of water

loss from heat styling.

Featuring ENERJUVE to restore hair to

it’s natural, healthy-looking state plus

Kukui Nut Oil and Phytantriol.

COLLECTION OVERVIEW



confident.






create any look.



ingredients for hair health with carefully selected

botanicals.

SATINIQUE features exclusive ENERJUVE™ – a

patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA.

Premium hair care products, perfect for all ages, all

ethnicities, all around the world.

KEY PRODUCT MESSAGE

This creamy, styling balm helps tame and smooth hair during heat styling for all day humidity resistance.

SATINIQUE™ Straightening Balm

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

ENERJUVE™: patented complex composed of lipids,

18-MEA and creatine

Helps repair and restore hair back to its natural, healthy looking state.*

* U.S. Patent 8,263,053

Exclusive blend of smoothing emollients

and polymers

Helps keep hair smooth for up to 24 hours.*

Leaves hair up to 6 times smoother.*

Controls frizz and fly-aways.*

Helps prevent damage from heat styling.

*When used in a system with Smooth Moisture Shampoo , Conditioner and Straightening Balm

Unique blend of KuKui Nut Oil and Phytantriol KuKui Nut Oil: The amino acids and essential fatty acids present in KuKui Nut Oil penetrate the

hair shaft and leave hair looking healthy and moisturized.

Phytantriol: Helps protect hair from styling, while leaving hair feeling smooth, soft and

moisturized.

15

PRODUCT USAGE

Apply 2-3 pumps to damp,

towel-dried hair.

Heat style as usual.

Gentle enough to use every

day.

FRAGRANCE

All SATINIQUE™ products are enhanced with

carefully-selected fruity, floral fragrances

which heighten the usage experience.

Straightening Balm features a crisp, vibrant

fragrance with notes of pear, green apple,

rose, and musk.


STYLING TIP

After blow drying hair completely, apply a pea sized amount of

Straightening Balm to palm of hands, warm product between hands by

rubbing palms together, sweep through hair with fingertips to tame fly-

aways, smooth and add a bit of shine.

Before using a flat iron apply a small amount of Straightening Balm to

palms of hands and work through to ends of hair, follow with flat iron.

Result: smoother, sleeker hair that resists damage from hot tools.

Mix Shine Spray and Straightening Balm in palm of hand work the

mixture into hair, Blow dry hair with a flat brush. Complete this sleek

look with Final Step Finishing Spray.

16


TECHNOLOGY

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand

the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other

premium haircare products.

They want to treat and soften hair that is dry, dull, or unmanageable.

ENERJUVE™:

A patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA – works three ways to correct

the negative charge found in damaged hair. It

penetrates the core, selectively binds to damaged

areas and rebuilds weak spots to repair and

revitalize from the inside out.

While I’m here, I must make sure you see what’s new in beauty. We have an

amazing haircare line that is completely customized.


What do you use to take care of your hair? Do you use hair styling products?


Do you know any friends or family members who have dry, dull or unmanageable

hair?





Blended Nutrients for Straightening Balm:

KuKui Nut Oil: Known for its rejuvenating and soothing effects, it helps replenish

luster and elasticity. Particularly good for hair that is damaged from exposure to the

environment.

Phytantriol: Used to moisturize hair by reducing water loss in the hair shaft and

preventing split ends. Extremely effective in protecting hair from the damaging

effects of intense heat exposure.


17

DEMONSTRATIONS




EXTENDED SMOOTH


Instructions:

1. PREP: Apply SATINIQUE Straightening Balm throughout one of the hair swatches. Allow to dry.

2. PREP: Use a flat iron to straighten both hair swatches. Run the flat iron through the hair 5 times.

3. PREP: Hang hair swatches for 6 – 8 hours.

4. DEMO: Show the untreated and treated hair extensions. Share how you treated one, flat ironed both and demonstrate how the treated extension

stayed smooth, but the other has returned to its original frizzy state.

Result: Explain how Straightening Balm used with Smooth Moisture Shampoo and Conditioner will keep hair smooth all day*.

Purpose: Showcases how the SATINIQUE Straightening Balm controls

frizz, flyaways and leaves hair up to 6x smoother.*

*When used as a system with SATINIQUE Smooth Moisture

shampoo and conditioner.

You will need:

SATINIQUE Straightening Balm

2 swatches of wavy hair extensions

1 Flat Iron

STEP 1 STEP 2 STEP 3 STEP 4

3 HOURS 6 HOURS 8 HOURS


18

FOLLOW-UP

After 2 Days:







Conditioner: A premium system to help promote moisture

after one use, for hair that is shiny, smooth and

manageable. For all hair types.

Style with SATINIQUE Shine Spray: A clear, light finishing

mist that improves shine; perfect for all hair types,

especially hair that is dull or dry.

After 6-8 Weeks:



another order.




recommendations.)

After 3-4 Weeks:



feels.




Smooth Moisture Shampoo and

Conditioner




19

SATINIQUE Styling Cream was created to

Style hair.

This Styling Cream gives medium hold,

shine and polish to define curls.

Enhances curl definition, and perfect for

adding finish and style to textured hair.

Features a blend of KuKui Seed Oil and

Vitamin E.

COLLECTION OVERVIEW



confident.






create any look.



ingredients for hair health with carefully selected

botanicals.



KEY PRODUCT MESSAGE

This Styling Cream smoothes and shapes curls for increased manageability and control.

SATINIQUE™ Styling Cream

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

Exclusive blend of smoothing emollients and polymers

Provides long-lasting style control while reducing fly-aways.

Smoothes and shapes curls for increased manageability and control.

Holds without stiffness Non-sticky, non-flaky

Blend of KuKui Seed Oil and Vitamin E KuKui Nut Oil: The amino acids and essential fatty acids present in KuKui Nut Oil penetrate the

hair shaft and leave hair looking healthy and moisturized.

Vitamin E is known to moisturize and protect hair.

20

PRODUCT USAGE

Versatile formula can be used daily on wet or dry hair for shine

and definition.

To define curls: apply to damp hair and diffuse or air dry. To

create curls: use on dry hair and style as desired.


FRAGRANCE


fragrances which heighten the usage experience.

Styling Cream features a crisp, vibrant fragrance with notes of pear,

green apple, rose, and musk.


21


TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand

the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other

premium haircare products.

They want to treat and soften hair that is curly, dull, or unmanageable.

While I’m here, I must make sure you see what’s new in beauty. We have an

amazing haircare line that is completely customized.

Do you ever have a “bad hair day?” Describe it for me?

What is your favorite thing about your current haircare products?



Do you know any friends or family members who have curly or unmanageable

hair?





Blended Nutrients for Styling Cream:

KuKui Seed Oil: Known for its rejuvenating and

soothing effects, it helps replenish luster and elasticity.

Particularly good for hair that is damaged from

exposure to the environment.

Vitamin E: Moisturizes and protects hair. It is also

recognized as a wonderful antioxidant agent.


TECHNOLOGY STYLING TIPS

Tip: Apply Styling Cream to damp curly hair, dry hair with a diffuser. Rub

a small amount of Texturizing Matte Wax between palms of hands and

squeeze onto curls for separation and definition. Set with Finishing Spray.

Tip for Short Hairstyles: Mix a small amount of Styling Cream and

Texurizing Matte Wax together and apply to damp hair and blow dry as

usual, follow with Texturing Matte Wax for a sculpted no fly away look.

22

DEMONSTRATIONS




Zero-Static


Instructions:

1. PREP: Create static on a volunteer’s hair: gently rub an inflated balloon all over the hair until static forms.

2. PREP: Distribute a pearl-sized amount of SATINIQUE Styling Cream between fingers on one side of the hair. Reapply product throughout length of the hair.

3. PREP: Gently rub balloon all over the hair again.

4.Demo: Explain how the SATINIQUE Styling Cream instantly smoothed the hair, while eliminating static and flyaways.

Result: Experience tamed, defined curls, free from static and frizz.

Purpose: Showcases how the SATINIQUE Styling Cream instantly eliminates the effect of

static and smoothes hair for increased manageability.

You will need:

SATINIQUE Styling Cream

1 inflated balloon

STEP 1 STEP 2 STEP 3 STEP 4


23

FOLLOW-UP

After 2 Days:







Conditioner: A premium system to help promote moisture,

after one use, for hair that is shiny, smooth and manageable.

For all hair types.

Style with SATINIQUE Shine Spray: A clear, light

finishing mist that improves shine; perfect for all hair types,

especially hair that is dull or dry.

After 6-8 Weeks:



another order.




recommendations.)

After 3-4 Weeks:



feels.




Smooth Moisture Shampoo and

Conditioner

As you are starting the conversation with your customer about a SATINIQUE™ product, maximize the opportunity to connect them to related

products, allowing them to experience all of the benefits of the SATINIQUE collection.


Documents

SATINIQUE™ Final Step Finishing Spray · Premium hair care products, perfect for all ages, all ethnicities, all around the world. SATINIQUE Texturing Matte Wax was created to Style