POST SHOW

29 - 31 January 2016 | Pragati Maidan, New Delhi

Supported byMedia Partners

Partner StatesPremium Partner State Feature State

Partner Hotels

In Collaboration with Official Media Partner Social Media PartnerAirline Partner

Partner Countries Feature Country

Supported by

SATTE 2016 PARTNERS

Growth History ........................................................................................ 04

Overview.............................................................................................05-07

Conference.........................................................................................08-09

Business & Beyond ............................................................................10-11

The Story in Numbers ........................................................................12-13

Exhibitor Quotes.................................................................................14-15

Visitor Quotes.....................................................................................16-17

Social Media Awareness ....................................................................18-19

Glimpses - SATTE 2016 .....................................................................20-23

Media Coverage - Online ...................................................................24-25

Media Coverage - Print ......................................................................26-27

INDEX

02 03

n a time of global upheaval when the travel and tourism

industry worldwide is seriously grappling with challenges

emanating from various geopolitical and financial crisis such

as a Middle East turmoil, struggling European or slowing

Chinese economies, the just concluded South Asia’s biggest

travel show SATTE 2016 showed an unprecedented industry

faith in India as a travel market place from across a cross-section

of travel verticals including

outbound, inbound and domestic.

SATTE 2016 was almost there

offering that crystal ball that the

India and International tourism

requires to gauge the mood of

travellers. Hailed as South Asia’s

most vibrant show, SATTE 2016,

organised from January 29-31,

recorded an unprecedented

growth breaking all previous

landmarks in its 23rd edition.

Spread over an area of 17,000

square metres, the exhibitors’

number grew from 650+ last year

to well over 750 exhibitors in 2016

recording a growth of more than

15 per cent this year. The event

was attended by companies from 35 countries and 28 Indian

States and Union Territories and included from NTOs and State

Tourism Boards to Hotels, DMCs, airlines, theme parks, cruise

lines and a host of other suppliers. Furthermore, with a record

attendance of 21,637 SATTE 2016 grew by over 28 per cent in

business visitors’ participation.

Welcoming guests on the opening day, Michael Duck,

Executive Vice President, UBM Asia, said, “India is today one of

the world’s largest and fastest growing travel markets. It has

been a constant endeavour of ours to provide a platform for the

inbound, domestic and outbound segments and thus meeting

the larger industry needs of India. Being the only composite

travel and tourism show in this part of the world, SATTE

provides platform to domestic and international buyers and

professionals from across the travel, tourism and hospitality

industry.”

Duck also informed that SATTE’s buyer

programme is well supported by

Ministry of Tourism,

Government of India. “We are

proud to partner with

Ministry of Tourism, all major

travel and tourism

associations in India, state

tourism boards, national tourist

offices and all the sectors of hospitality

and travel trade and the UNWTO.

Together we are poised to raise the

benchmark and fuel trade for the travel

industry in India,” he added while

welcoming the delegates from all over

the world at the three-day event.

Hailing SATTE as a “comprehensive travel

event” and “one of the leading networking and business

platform for the tourism in South Asia,” UNWTO Secretary

General, Taleb Rifai, in his video message said, “The coming

days (at SATTE) will prove an ideal opportunity to address the

issues and innovations that are currently shaping our sector.

This will surely set the scene for years to come and open

immense opportunity in terms of inter-regional co-operation

and inclusive business development.”

It is platforms like SATTE that not only facilitate exchange of ideas but also create conducive atmosphere of global peace through right ‘communication.’ The Prime Minister considers tourism as an engine of economic growth that can also take perception of the country to the different corners of the world. The Prime Minister has given me the three ministries of Tourism, Culture and Civil Aviation. And I am using them in an integrated manner. But the ultimate effect has to come through tourism.

Mahesh Sharma, Union Minister of State for Tourism & Culture(Independent Charge) and Civil Aviation

I

Travel TradeATTENDEES

EXHIBITORS

201621,637

2013

2014

2015

2016

7,419

2014

2013

11,529

201516,234

590

640

750

860

35 Countries

28 State Tourism

Boards

GROWTHHISTORY

SATTE 2016:OVERVIEW

SATTE 2016: Unprecedented and Bold

04 05

Reiterating UNWTO’s ongoing commitment to SATTE, Rifai said,

“The thriving Indian economy has produced an ever growing

affluent Middle Class that combined with travel liberalisation and

facilitation has made India one of the fastest growing outbound

travel markets in the world. Regarding India as a destination there

have been equally important

achievements. One just has to think

about landmark Incredible India

tourism marketing campaign in

addition to several others such as a

clear commitment towards regional

integration and development. It is

needless to say that such action have

an immensely positive impact on the

country’s tourism sector and

consequently on the society and the

economy as a whole.”

Complementing UBM India in strong

terms Mahesh Sharma, Union Minister

of State for Tourism & Culture

(Independent Charge) and Civil

Aviation, said that it is platforms like

SATTE that not only facilitate exchange

of ideas but also create conducive

atmosphere of global peace through right ‘communication.’

Sharma further said that in our country, we believe that tourism

has not been given that push which it should have been given.

“The Prime Minister considers tourism as an engine of economic

growth that can also take perception of the country to the

different corners of the world. The Prime Minister has given me

the three ministries of Tourism, Culture and Civil Aviation. And I

am using them in an integrated manner. But the ultimate effect

has to come through tourism”, he said.

Complimenting SATTE and his Ministry for actively participating in

the event, Sharma requested UBM India to share the outcome of the

deliberation during the various SATTE conferences that his ministry

can make use of in order to “upgrade, update and strengthen” itself.

Sharma also used the occasion to highlight the new initiatives being

taken, implemented as well as those being considered.

Congratulating UBM India for putting up another successful edition

of SATTE 2016 and bringing together both buyers and suppliers on a

single platform, Secretary, Tourism,

Government of India, Vinod Zutshi, said,

“As a home grown initiative, SATTE

has come a long way.

Considering the range of

participation and interest

which SATTE has been

evoking over the years, it is

today a major travel industry

event in the South Asian region.

Undoubtedly SATTE has enabled to form

useful synergies and effective networks

in travel and tourism sector across the

sub-continent and is largely driven by

the composite will of the tourism

industry. Ministry of Tourism has given its

full support to this prestigious event and

Incredible India is a built in partner of

SATTE.”

Thailand witnessed record arrivals of both Indian and International

tourists reaching an all time high of 29.8 million in 2015. Attending

SATTE for the eighth time with a 56 member strong delegation,

Tourism Authority of Thailand (TAT) identifies India as one of its top

priority markets.

“Our mission is how to spread our tourism and share with all. This

time we would like to introduce new destinations. I do hope we have

brought to you many new places, smaller cities, community based

tourism. We hope that the income coming from tourism will not only

benefit the very few but to more,” said Kobkarn Wattanavrangkul,

Minister for Tourism & Sport, Kingdom of Thailand, while inviting

delegates at SATTE to explore the myriad hues of Thailand.

As a home grown initiative, SATTE has come a long way. Considering the range of participation and interest which SATTE has been evoking over the years, it is today a major travel industry event in the South Asian region. Undoubtedly SATTE has enabled to form useful synergies and effective networks in travel and tourism sector across the sub-continent and is largely driven by the composite will of the tourism industry. Ministry of Tourism has given its full support to this prestigious event and Incredible India is a built in partner of SATTE.”

Vinod Zusthi, Secretary, Tourism, Government of India

One of India’s youngest states and carved out from the central

Indian state of MP, Chhattisgarh is a picturesque state with a

large part of it covered with forest, hills

and flora and faunas. While sharing a

brief run down on Chhattisgarh, Dayal

Das Baghel, Minister of Tourism,

Government of Chhattisgarh called his

state home to the ‘Niagara of India’ for

its massive ‘Chitrakoot Fall.’ Baghel

not only used the platform to

effectively highlight Chhatisgarh's

diverse tourism offering but also

invited the Indian and international

delegates attending SATTE 2016 to

explore the state.

IATO President, Subhash Goyal, who’s association with SATTE

dates back right to its first edition 23 years ago said that since

UBM’s took over the show a few years ago, SATTE has made

‘international dimension’ and has kept both ‘buyers’ and ‘sellers’

happy. “It is the event which every travel agent, every tour

operator, every hotelier and every state tourism board looks

forward to. And it’s growing day by day,” he said with enthusiasm.

Earlier, while welcoming guests to the 23rd edition of SATTE,

Yogesh Mudras, Managing Director, UBM India, said, “Backed by

proven expertise of growing businesses in India’s travel, tourism

and hospitality sector, SATTE 2016, New Delhi, is poised to grow

and be the ideal platform for the key players of this sector to

showcase their products, services and innovations,

exchange knowledge and congregate for business. Over the

years SATTE has witnessed a magnanimous response from

both, the exhibitors and buyers, launches by different

tourism boards and also in overall increase in visitors.”

Emphasising SATTE’s role in growing India Tourism, Mudras

further added UBM India has been successfully able to play

the role of catalyst in promoting

tourism in India. “This year we

are glad to host more than

750 companies from 35

different countries and

also 28 Indian states.

They will showcase their

latest offerings and also

provide access to further

strengthening the partnership for

business in this region,” he

informed.

Pallavi Mehra, Portfolio Director,

UBM India, while delivering the vote of thanks, announced

that SATTE 2017 will be held from February 15-17, at Pragati

Maidan in New Delhi, India.

Also attending the inaugural function was a galaxy of who’s

who of India’s travel, tourism and hospitality sector that

included Sarab Jit Singh, Vice Chairman, Federation of

Associations of Indian Tourism & Hospitality; Sunil Kumar,

President, Travel Agents Association of India; Zakkir Ahmad,

President, Travel Agent Federation of India; Biji Eapen, IATA

Agents Association of India; Jyoti Kapur, President,

Association of Domestic Tour Operator Association of India;

Guldeep Shani, President, Outbound Tour Operator

Association of India; Jagat Mehta, President, Enterprising

Travel Agents Association; Rajan Sehgal, President, India

Golf Tourism Association; Anish Kumar, Association of

Tourism Trade Organisations, India and Sanjay Dutta,

President, Skal Delhi, among others.

SATTE will prove an ideal opportunity to address the issues and innovations that are currently shaping our sector. This will surely set the scene for years to come and open immense opportunity in terms of inter-regional co-operation and inclusive business development

Taleb Rifai, Secretary General, UNWTO

SATTE 2016:OVERVIEW

SATTE 2016:OVERVIEW

06 07

SATTE 2016:CONFRENCE

SATTE 2016:CONFERNECE

SPEAKERS AT SATTE 2016

SATTE 2016 delivered over 900 minutes of knowledge sessions including; power packed panel discussions and destination briefings, over the course of two days. The panel discussions covered various topics.

40KEY

SPEAKERS

960KNOWLEDGE

SESSIONS

MINUTES OF

Relevance of travel

associationsIndia as a

focus for NTO’s

Make in Indiaand tourism

Nichetourism

Integrated online distribution & marketing

strategy to enhance business

Opportunities to develop thematic

routes

Suman Billa,Joint Secretary,

Ministry of Tourism,Govt. of India

Sarah Mathews, Head of Destination

Marketing, TripAdvisor, APAC

Marcello Notarianni,Sr. Tourism

Specialist, Intl Centre for Integrated

MountainDevelopment

Shirani Weerakoon, Additional Secretary, Ministry of Tourism Dvlpt & Christian Religious Affairs

of Sri Lanka

Mahmood Ahmad Shah,

Director-TourismKashmir

Rajeev Kohli,VP, IATO &

President, SITE

M T Nandi, MD, Chhattisgarh

Tourism Board

Naresh Rawal, Vice President –

Sales, Star Cruises

Rajesh Mohan, General Manager, Hotel Sahara Star

& Aamby Valley City

Karan Anand,Head- Relationship,

Cox &Kings

Biji Eapen,President, IAAI

Rajeev Nangia,COO, TRAC

Representations

Musa Hj. Yusof, Senior Director,Intl. Promotion

Division (Asia/Africa), Tourism Malaysia

Özgür AYTÜRK, General Directorate

of Promotion - ME, Africa and

Turkic Republics,Turkish Tourism,

Runjuan Tongrut, Director-TAT,

New Delhi

Avijit Arya, Chief Mogul,

Internet Mogul

Yogeesh Chandra,EVP, Hospitality,

RateGain

Dhruv Raj Gupta, Co-Founder, Seeksherpa

Avijit Arya,Chief Mogul,

Internet Mogul

Prakash Bang, MD, roomsXML

Stefan Ionkov, Head of Commecial& Economic Affairs Office of Bulgaria

to India

Vinsensius Jemadu, Director,

Indonesia Tourism

Sheema Vohra, MD-India, Brand USA

Jyoti Kapur, President, ADTOI

Guldeep Singh Sahni, President, OTOAI

Sarab Jit Singh, Vice Chairman, FAITH & Sr. Vice President,

IATO

Abhijeet Patil, Chairman,

Raja Rani Travels

Tejbir Singh Anand, Former President,

ATOAI

N Srivastava, Commissioner of

Tourism and Managing Director, Gujarat Tourism

Satish Soni, Director-Tourism, Government of

Maharashtra and Joint MD, MTDC

Rajan Sehgal, President, IGTA

Shoba Mohan, Founder Partner,

Rare India

Aashish Gupta,CEO, FAITH

Hari Ranjan Rao, Commissioner – Tourism and MD, Madhya Pradesh

Tourism

Nikhil Desai, MD, Goa Tourism

Alla Peressolova,Head - Silk Road

Programme, UNWTO

Ankush Nijhawan, Managing Director,

TravelBoutiqueonline

08 09

BUSINESS &BEYOND

BUSINESS &BEYOND

PHOTOBOXIVIDEO WALL

STAR CRUISE LAUNCH

NOTABLE LAUNCHES

To read detailed information scan QR code or visit www.ubmindia.in/satte

DUBAI AND J&K LOUNGE

ENTERTAINMENT

10 11

SATTE 2016:THE STORY IN NUMBERS

SATTE 2016:THE STORY IN NUMBERS

4%2%

78%ExtremelySatisfied

ModeratelySatisfied

HardlySatisfied

Unsatisfied

16%

Overall Success (Visitors Rating) Overall Success (Exhibitor Rating)

6%

76%ExtremelySatisfied

ModeratelySatisfied

HardlySatisfied

18%94% of the Visitors wereextremely satisfied at SATTE

94% of the Exhibitors rated SATTE between Good to Excellent

Visitor Quality

Find New Suppliers

Source New Products

Collect Market Information

Seek Franchisors/principals

Place Orders

Consolidate Contacts with Suppliers/Business Partners

0%

5%

10%

15%

20%

25%

30%

Business Objective (Visitors)

0%

5%

10%

15%

20%

25%

30%

Business Objective (Exhibitors)

Find new buyers Find franchise partners / agents

Explore new markets Brand-building

Collect market information Consolidate contacts withsuppliers/ business partners

Launch New Products

Exhibitor Quality

10%ModeratelySatisfied

6%Hardly

Satisfied

84%ExtremelySatisfied

76%

11%Hardly

Satisfied

75%

ExtremelySatisfied

ModeratelySatisfied

AwarenessAwareness AwarenessBuyer Profile AwarenessIndian Buyer Origin AwarenessBuyer Origin

29%Newspapers

13%Social Media

11%Out door

47%

TelevisionCommercial

78%National

22% International

12 13

23%

8% East

West

6%South

63% North

2%

32%

15%Outbound

Tour Operators

28%

DomesticTour Operator

Both

13%OTA

10%Inbound/

International

Other

EXHIBITORSQUOTES

EXHIBITORSQUOTES

This is the 4th year that Tourism Fiji will be participating at SATTE, along with its important partners that support the market, and the event has helped us spread awareness on the destination amongst pan Indian travel agents and tour operators.

Kajal Somaiya, India Representative, Fiji Tourism

SATTE plays a vital role in this regard and manages to bring all good players in the market under one roof. As a tourism board, we receive good enquiries and witness excellent footfalls year after year. Hence, we have been participating at SATTE since many years and 2016 has got even better for us.

Lubaina Sheerazi, India Representative, Oman Tourism

I had a wonderful experience being here at SATTE which has been perfectly arranged by UBM India. The crowd here at SATTE is business minded and the prefixed schedule gives a better touch to the professionalism here at SATTE.

Supriyo Ghoshal, GM, West Bengal Tourism

We look forward to welcoming more and more Indian visitors to Hong Kong. We work very closely with the Indian travel industry to promote the destination with new tour products and innovative itineraries. Towards this goal, we will leverage on SATTE to facilitate a connection between our valuable Indian trade partners and tourism suppliers from Hong Kong for business development.

Peter Hoslin, Regional Director, Europe & New Markets, Hong Kong Tourism Board

We are getting a very good platform here at SATTE and meeting quality buyers everyday here which is really helpful on Business front. SATTE has positioned itself as South Asia’s biggest B2B travel & Tourism show helping everyone to grow their business.

Anmol Nidhi, Marketing Manager – Punjab Tourism

As one of the leading B2B travel shows in the country, SATTE generates massive industry response year on year. It is an excellent platform to network and engage with the industry professionals at pan India level. It provides a great opportunity to interact with travel agents & tour operators, fellow exhibitors and delegates.” 2016 has started on a good note as we are returning to SATTE after a gap of few years.

Ashit Taneja, Country Manager, Jordan Tourism Board, Jordan Tourism Board

SATTE 2016 comes as the first big event of the new year. Here we celebrate the success of the last year's figures which witnessed an almost 30% increase in number of Indian footfalls to Egypt and also we plan for the whole coming year. We also believe SATTE is an important gate to tier2 and tier3 markets which are on our priority this year.

Ismail A. Hamid- Regional Director India & Far East General Consulate of A.R.E, Egyptian Tourism

We had been participating at SATTE for 3 years and it has been an incredible experience enhancing our business year on year here at SATTE. It’s the best platform for the travel industry in entire Asia as we find quality customers here, which help us to grow and do good business.

Larry Freedman, Deputy Director, Nevada Commission on Tourism

SATTE is so fabulous & exquisite, we had a lot of quality interaction with visitors and buyers here. SATTE provides the perfect platform to travel industry to meet their business prospects. We would look ahead to participate next year with larger stall.

Anant Kumar, Deputy Director, Kerala Tourism

Bonton Holidays has been with SATTE since the inception of the organization itself. Only a platform like SATTE gives us reach to all our stakeholders. We look towards SATTE for showcasing our latest products & offerings as well as deliberating with the travel fraternity from India and abroad.

Syed Asim, Executive Director, Bonton Holidays

It has been fantastic being here at SATTE and meeting the entire tourism industry professionals. The turnout of visitors here is really great and it means business. We have been here since 3 years & absolutely will be here next year too.

M Pradeep Kumar, Director, Apple holidays, Srilanka & Malaysia

SATTE turnout in terms of buyers was very good. Overall it was a very good show while outbound seems to be very strong, SATTE should now focus to bring new inbound buyers for the next edition.

Dhananjay Saliankar, Regional Director, Starwood Hotels & Resort

14 15

VISITORSQUOTES

VISITORSQUOTES

Its my 5th visit to SATTE and every time SATTE provides us exposure to new countries and provides us new opportunity for our business. SATTE can build a new future for tours & travel industry.

Vikas Sethi, Journey Planners

Its my fourth visit to SATTE , It’s a good source to gather information and meet the industry leaders under one roof and do good business.

Kalpesh Shah, OwnerTrue Vacation Company

SATTE is one of the best platform for the travelling business in ASIA. This platform is different from other shows in terms of the mix of exhibitors it offers with increasing features every year.

Lee, Hotel ManagerRamada, Bangkok

SATTE looks great this year as there are lots of interesting exhibitors. It’s a very good exhibition as lots of travel companies as well as lots of travel boards are under one roof and it’s great to be a part of it here.

Sachin Srivastav, Sr. Dr. Sales, Globetouch

We have PAN INDIA presence and I have been coming to SATTE from last so many years and the best part is to encounter exhibitors here from around the world. SATTE is considered as a premier show for the travel industry.

George Kutty, Chairman,Oasis Tours India Pvt Ltd

It has always been nice to be at SATTE with the entire travel fraternity from across the globe. SATTE as an event in the travel & tourism industry is a global brand & is unbeatable.

Ashok SinghalMaestro Travels

SATTE 2016 seems to me as an extraordinary platform for the travel industry professionals, the best part about SATTE is that it provides us the opportunity to interact with the overseas countries travel agents under one roof which helps us enhance the business.

Sidthart Vijay, ExecutiveDirector, Exortic Holidays

I had been visiting SATTE frequently and it has been fruitful always as it’s the best travel show in INDIA.

Jitender Bhatia, Managing Partner, Travel Experts, Delhi

It’s a beautiful experience being at SATTE with a number of countries exhibiting at a single platform. It’s a splendid show with extraordinary potential. I am sure it will grow beyond imagination.

Amitabh Ganguly, DirectorWorld Expresses Tours

SATTE is a good platform to network with the INBOUND as well as OUTBOUND tour operators. I had been visiting SATTE for 7 years and it is a worth visiting show

Narendra Gujjar, Director sales, Radison Blue

I had been visiting SATTE frequently and it has been a good experience as this platform provides you the opportunity to meet the entire world in just 3 days. It’s truly a global travel market place.

Shashank Shekar,CEO, Sports Konnect

It’s a big platform with huge potential for business catering to the global tourism industry and is really a good networking platform. We block our calendars every year for this show.

Bashar, Al Seef Leisure & Entertainment Hotel, UAE

16 17

SOCIALAWARENESS

SOCIALAWARENESS

Social Media Contest

WINNERS

Harjot Dhawan

Deepak Acharya

44%

25%

31%

18 19

GLIMPSESSATTE 2016

GLIMPSESSATTE 2016

20 21

GLIMPSESSATTE 2016

GLIMPSESSATTE 2016

22 23

MEDIA COVERAGEONLINE

MEDIA COVERAGEONLINE

24 25

MEDIA COVERAGEPRINT

MEDIA COVERAGEPRINT

26 27

15 - 17 February 2017Pragati Maidan, New Delhi, India

Expand the map of yourTravel Business Empire.

www.ubmindia.in/satte

Sanjiba Ningthoujam : T 91 11 66517617 | M 91 98107 21549 | E sanjiba.ningthoujam@ubm.comArif Siddique : T 91 22 61727180 | M 91 99205 74940 | E arif.siddique@Aubm.comRucha Ambetkar : T 91 22 61727176 | M 91 97691 16406 | E rucha.ambetkar@ubm.com

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