Saurav Kr Ghosh

INDIA

WEAVING THE FUTURE ON THE LOOM OF TODAY

SAURAV

Conservative upbringing in Eastern India

Charity is injurious to the recipient unless it helps them get rid of it

Co-Founded CFM for creating wealth & sharing gains

VISIONImprove workers/artisan lives through sales and tips

Community Friendly Movement

Reengineering Supply Chain dynamics to benefit artisan & worker communities at the grassroots

Commercial supply chain dynamics do not, by themselves, address challenges of developing countries employment, and quality of life issues

CFM Aims to minimize Retail Waste and repatriate such profits to worker & artisan communities

$30.36 FIXED COST

TRADITIONAL MODEL

CRAFTMEN $5.67

DIST. CHANNEL

CFM MODEL

RETAIL PRICE $75

CRAFTMEN $5.67

EXCESS $23.64

$15

ENTREPRENEUR’S INVOICE $ 21

RETAIL PRICE $75

Retail Price $110

BUYER SAVES $35$8.64

$89 ABSORBED BY THE CHAIN

Reducing Retail Waste…

Project Report Card

Seed funding ’05:

USD 60,000

Initial Capital ‘03: USD 2000

Sales ‘05: USD 48000

Tips ‘05: US$ 3000

Communities ‘05: 2 in India (110 producers in Jaipur and 8 weavers in Bhagalpur)

CFM members ’05: 5000

Prototype: 2002-03 Digital Vision Program at Stanford

University

CFM – Scaling Up!

• To improve lives of 10,000 communities globally through sales and tips

• Move Model based on Online sales from eBay to A Dedicated Community Friendly Marketplace [CFM]

CFM

Core Team

Minimal head count in the team

Market based Compensation

Strategy

Marketing and branding

Technology

Low price model to achieve critical mass

High volume low margin strategy

Endorsements and partnerships

University Merchandize

Advisors/Mentors Pricing Customer/Merchant

Acquisition

The CFM Business Model

YOUTH CHAPTER

S

Outsourcing all Non-charter activities

ARTISANS /

WORKERS

CFMMARKE

TPLACE

YOUTHENTREPRENE

UR

MERCHANTS/RETAILER

TRAFFIC

PARTNERS

MEMBERS

REPATRIATION

TIPPING MECHANISM

Purchase products

Enter Label code at

www.tip2change.org

Leave Tip

Tips repatriated to

community account

FEEDBACK

Tips utilised for:Distress Fund Health and Medical insurance policies Improvement of work environmentEducational loans

TIP UTILISATIONTips managed by Community with help of a local

financial institution

LEARNINGS

Understanding of the community's needs and dynamics

Integrating interests of stake holders to walk together

Narrow focus can be detrimental: No differentiation between workers/artisans from labor intensive/capital intensive units

Going Forward…

Endorsements from Organizations in Brand Building

Quasi-equity holding by social funding agencies and grants to achieve our mission

THANK YOU

TEAM