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Savills Residential Development International Project MarketingDesigning a bespoke global sales and marketing strategy from inception to delivery
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The International Project Marketing team at Savills has extensive knowledge of key global property markets. Within each market we understand the needs of investors looking to build a diverse real estate portfolio and the requirements of occupiers searching for a home.
Savills international strength and expertise combined with knowledge of the clients and developments we represent, means we are perfectly placed to ensure diverse real estate opportunities are effectively introduced to the most relevant global audience.
Our extensive track record of consulting and delivering on a broad range of developments, means we fully understand the USPs of each project and how best to tailor a bespoke international sales and marketing strategy.
This brochure will provide you with a snapshot of the services we offer. We would welcome the opportunity discuss your requirements further and explore how we can add value to your business.
Introduction
With the world becoming an ever smaller place, and global cities playing an increasingly active role in the flow of capital internationally, so too has the desire to explore and invest away from domestic markets and look further afield.
Charlie Walsh
Head of International Project Marketing
“Savills has worked on two of our residential projects, most notably at Rathbone Square. They are always responsive and proactive and obviously have great depth and breadth in the services they can provide.”
Neil Thompson Portfolio Director, Great Portland Estates
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Some of the key factors for investing internationally include:
�Wealth preservation
� Education
� Investment rational (capital appreciation/rental yield)
� Political stability
By launching development projects in key international centres, developers are able to sell quickly and efficiently, most often exchanging contracts with a purchaser within hours of agreeing a price.
This allows developers to de-risk their capital exposure through a faster sales rate, test the price point and build value.
Why sell internationally?
According to the OECD, the UK receives the fourth highest amount of foreign direct investment in the world and London is arguably the most successful truly global city. International appetite for UK property has never been higher.
“Savills International Project Marketing have launched two separate phases of Quartermile, Edinburgh in South East Asia. I was extremely impressed by their professionalism and enthusiasm in attempting something new, as well as the reassuringly sound advice I received. I now want them to launch the final phase of the project next year.”
Paul Curran MD, Quartermile Ventures
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Consultancy
Once we have established a project’s potential for international launch, a senior member of the International Project Marketing team will form part of the development consultancy group.
We are able to advise on apartment mix, design and specification; and can suggest appropriate amenities and resident services in order to maximise international demand. As part of our sales and marketing role we ensure that all collateral is suitable for our agreed international target markets.
As the launch date approaches, we provide a step by step plan and closely manage suppliers to deliver requirements on time and within budget.
Global launches
Depending on objectives, the International Project Marketing team will advise on relevant launch centres for maximum return.
The team will provide marketing and logistical advice and work in collaboration with colleagues at Savills offices in each launch centre.
A member of the team will travel to each centre and co-ordinate the launch event alongside our specialist international teams based throughout our global network.
Private meetings / 1:1s
Certain projects, often of a more sensitive nature and/or high price point, may require a different sales approach. By tapping into Savills extensive databases, we are able to arrange private meetings with buyers and wealthy investors who require a more discreet approach.
Seminars
The seminar format is a useful way of informing investors who are interested in building their market knowledge. Savills extensive global research capabilities means that we can deliver a variety of research-led seminars in order to update and inform potential purchasers on the latest market trends and how that relates to your project.
Savills Sales teams
We work directly with our international teams who are based in the key strategic global cities and specialise specifically in overseas investment. These teams also interact with their domestic sales teams as well as the other Savills departments, in order to tap into the wider Savills client base.
A member of the International Project Marketing team will conduct a full briefing prior to the commencement of sales, ensuring that all queries are answered and the sales people have a comprehensive understanding of the project.
We also arrange a bi-annual conference in London to ensure that international teams have a thorough understanding of London and the market as well as to view current and future development sites.
Exhibitions
The exhibition format is a tried and tested method of launching residential development projects on an international stage. Savills will advise on venue, marketing collateral, development model design and production, as well as sales strategy and management during the event.
6Weeks
4Weeks
2-4Weeks
EXHIBITION
6 WEEKS PRE-EXHIBITIONLocal offices begin initial ‘warm up’ of database leads through a ‘teaser’ e-campaign
2-4 WEEKS PRE-EXHIBITION• Exhibition invitation cards sent out to
Savills database and new interested buyers generated
• 1:1 pre-launch meetings carried out in Savills offices to target pre-sales and educate interested parties on the London market
• Advertisements scheduled in leading / proven publications highlighting the development and forthcoming exhibition
• Press releases / advertorials coordinated in leading publications to highlight forthcoming exhibition, London market and the specific development
4 WEEKS PRE-EXHIBITIONFollow up of Savills database leads with further information released, together with electronic data including research targeting to attract new interested buyers
“The diversity of the ever changing international markets means we are required to monitor the capital flows globally and what our investors / buyers are looking for. This in turn helps us to shape and change our approach whilst bearing in mind the individual USPs of each new development.”
Gavin Sung Head of Asia International Sales, Savills
Tailor-Made
Each development project requires its own bespoke sales strategy, taking into account product, price point, location and our client’s objectives.
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Marketing
Typical marketing collateral required for international launches will include:
� Brochure (potentially in local language)
� High quality CGIs
� Professionally produced promotional video and fly through
� iPad app, based on brochure and floor plan brochures
� Exhibition set
� Scale development models
PR
We will engage with the local press on your behalf in order to secure maximum relevant media coverage for your scheme.
Marketing and PR
We ensure that each development project is marketed appropriately in each key international centre, taking into account cultural sensitivities and language requirements.
Computer Generated Image, indicative only. *Prices and details are correct at time of going to press and are subject to availability. The market information appearing in this publication is obtained and re-transmitted from sources believed to be reliable but which have not been independently verified; no guarantee, representation or warranty is made and no responsibility or liability as to its accuracy or completeness is accepted. No liability is accepted whatsoever for any direct, indirect or consequential loss arising from the use of this publication. All descriptions, dimensions, and other particulars are given in good faith and are believed to be correct, but any intending purchasers or tenants should not rely on them as statements or representations of fact and must satisfy themselves by inspection or otherwise as to the correctness of the each of them. The market information provided in this publication is not and should not be construed as an offer to sell or the solicitation of an offer to purchase any landed property and, accordingly, do not have any legal binding effect whatsoever on Savills (Singapore) Pte Ltd, Jones Lang LaSalle Residential Pte Ltd, and/or their clients. The market information contained in this publication is not intended to provide any professional advice. As such, this publication should not be relied upon in that regard. RMA reference number is 13/04844/FULL. All content © copyright 2014 Savills (Singapore) Pte Ltd and Jones Lang LaSalle Residential Pte Ltd. All rights reserved.
T h e b e s T o f W 1
i s a l l a r o u n d yo u
Minutes from Oxford Circus, the
new Crossrail station, and links
to airports and Eurostar
Private gym, residents’ lounge,
swimming pool, underground
parking and 24hr concierge
The world-famous shopping
destinations of Regent Street and
Oxford Street on your doorstep
Green open spaces and hidden
private gardens
To reserve your appointment to
experience the finest of London
and to find out more about
Rathbone Square contact:
C h e r r i n l o o
Savills (Singapore) Pte Ltd
+65 9747 7227
CEA Reg No. R021955C
d o r i s Ta n
Jones Lang LaSalle Residential Pte Ltd
+65 9632 7334
CEA Reg No. R016994G
J o i n u s f o r T h e l a u n C h
o f r aT h b o n e s q u a r e
Embassy & Consulate Rooms (Level 1)St. Regis Hotel, 29 Tanglin Road
Singapore 24791118th – 20th July
11am – 7pm
rathbonesquare.com
Place yourself in theheart of London W1
Rathbone Square is a new development of meticulously crafted apartments,
seamlessly stitched into the heart of London W1
•A selection of studios – 4 bedroom
apartments•
Prices from £740,000
CEA Lic. No. L3009688B CEA Lic. No. L3010359I
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Key clients Additional services
“Savills clearly led in the international markets we targeted. Their approach is always ahead of the curve leading to innovative and exciting initiatives, delivering excellent results time after time.”
As part of the Savills continual 360º service to our potential and existing purchasers, it is our commitment to ensure that our buyers are well-looked after from point of exchange through to the handover of their new property.
Listed below are some additional services which compliment all our international project marketing initiatives and very much helps to secure a smooth and seamless ‘buying experience’.
Lettings / Investment
We have a specialist in-house Lettings team which has an excellent track record of looking after overseas purchasers ensuring that their recently acquired investments are rented on time to
pre-qualified tenants. The Lettings / Investment team is invaluable in providing up-to-date market advice on current rental activity and is able to advise on potential returns and rental demand for new developments.
Buyer Care
Our Buyer Care team can take care of the logistics of handing over new properties on completion, ensuring that a smooth and seamless process takes place from handover to occupation.
SPF
SPF, Savills recommended financial advisor, is able to give the latest mortgage rates available and provide the best advice to assist international purchasers make the right financial decisions.
Savills Interior Services
The Interior Furnishings and Design team offers a complete service to help international purchasers fit out their new properties, be it for a rental or owner-occupier.
Daniel Van Gelder Exemplar, Fitzroy Place
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UNITED KINGDOM& IRELAND105 OFFICES &ASSOCIATES
CONTINENTALEUROPE57 OFFICES &ASSOCIATES
ASIA PACIFIC120 OFFICES &ASSOCIATES
US, MEXICO & CARIBBEAN50 OFFICES &ASSOCIATES
MIDDLE EAST & AFRICA273 OFFICES &ASSOCIATES
Through our extensive network we can support clients globally. A recognised brand providing multi-discipline quality assurances. We take the time to understand clients’ needs to ensure they receive the same consistent high standards wherever they are in the world.
United Kingdom & IrelandEnglandIrelandJerseyNorthern IrelandScotlandWales
Asia PacificAustraliaChinaHong KongIndiaIndonesiaJapanMacauMalaysiaMyanmarNew ZealandPhilippinesSingaporeSouth KoreaTaiwanThailandVietnam
Continental EuropeAustriaBelgiumCroatiaFinlandFranceGermanyGibraltarGreeceItalyLuxembourgMonacoMontenegroNetherlandsNorwayPolandPortugalRussiaSpainSerbiaSwedenSwitzerland
Middle East & AfricaAbu DhabiBahrainDohaDubaiKenyaMauritiusMozambiqueNamibiaOmanQatarSeychellesSouth AfricaZambiaZimbabwe
AmericasMexicoPanamaUS
CaribbeanAntigua & BarbudaBarbadosGrenadaSt Kitts & NevisSt Lucia
Savills global coverage
Over 600 offices and associates worldwide, employing more than 27,000 staff in 60 countries.
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Charlie Walsh
Head of International Project Marketing +44 (0) 20 7016 3871 +44 (0) 7968 553 348 [email protected]
Andrew Hawkins
Associate Director+44 (0) 20 3320 8298+44 (0) 7972 000 254 [email protected]
Chris Pratt
Associate+44 (0) 20 7016 3714+44(0) 7972 167 [email protected]
Freya Watson
International Sales and Marketing Co-ordinator+44 (0) 20 7409 8801 +44 (0) 7807 999 [email protected]
Katie Fisher
PA+44 (0) 20 3320 8222 +44 (0) 7807 999 448 [email protected]
Key contacts
We ensure that each development project is marketed appropriately in each key international centre, taking into account cultural sensitivities and language requirements.
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“Savills provide a superb service to Land Securities across the whole range of our residential development requirements. They demonstrate an impressive level of experience and expertise in their consultancy, marketing and sales activities; but what I value most is that they provide this service in a positive and personable manner at all times. They prioritise my interests as a client and respond well to the changing requirements of the market.”
Tom Eshelby Residential Director, Land Securities
