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This Valentine's Day, take a look at the relationship between your website and the user. Are they happy together? Are things moving fast enough? Learn how to better understand your website in terms of user experience.
Citation preview
Saving the
WebsiteUser
and the
between yourMarriage
And how does that make you feel?
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Let’s make sure we’re speaking the same language.
First PaintThe second the eyes recognize the first burst of the screen rendering
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APIProtocol intended to be used as an interface by software components to communicate with each other
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Above the FoldThe time it takes for the page to finish rendering in area visible without scrolling
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Ok, let’s get started. Are you happy in the relationship?
AlertSiteby SMARTBEAR
http://www.webperformancetoday.com/2013/01/23/flow-happiness-web-performance
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Instead of offering a series of smoothly sequential actions, human-computer interaction is characterized by lag, downtime, and restarts.
– Joshua Bixby, President of Strangeloop Networks
http://www.ca.com/us/~/media/files/supportingpieces/final_webstress_survey_report_229296.aspx
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A 2010 CA study on the temporal factors of mental work found that interruptions (like slow page load and poor responsiveness) had a negative impact on emotion and well-being.
Science shows that poor Web performance is physically stressing people out!
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Are your users suffering from Web stress?
AlertSiteby SMARTBEAR
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Well, you can put that bottle down.
There’s something you can do.
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Maybe things are moving too fast … not likely.
http://loadstorm.com/2012/web-performance-statistic-week-page-load-time
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of consumers expect a page to load in 3 seconds or less…
http://newmediaandmarketing.com/a-1-second-delay-in-webpage-load-time-could-cost-you-2-5-million/website-basics
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of consumers will abandon a website if the page does not load within 3 seconds
http://loadstorm.com/2012/web-performance-statistic-week-page-load-time
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25% of them will abandon the Web page completely if it takes longer than 4 seconds to load.
AlertSiteby SMARTBEAR
http://www2.smartbear.com/the-cost-of-poor-web-performance.htm
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Speed is more than a feature; speed is the most important feature. If your application is slow, people won’t use it.
- Fred Wilson, Principal of Union Square Ventures
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http://loadstorm.com/2012/web-performance-statistic-week-page-load-time
increase in conversions by
Shopzilla reported that retailers saw a
reducing page load time to 2 seconds.
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Things can also be difficult when your mobile site isn’t built for speed.
AlertSiteby SMARTBEAR
http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html
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Users’ expectations are getting shorter and shorter, and the mobile infrastructure is not built for that kind of speed.
Tom Leighton, co-founder and chief scientist at Akamai
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Well, that was fast.
Unlike this guy
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The Web performance ménage à trois
...Ooo la la
Third Party Content
AlertSiteby SMARTBEAR
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Third party content is a huge component of the functionality and user experience of many websites today.
Heavy load on these APIs and external plug-ins can cause slowdowns on your page.
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The most common third party sources are:
Web analyticsSocial mediaContent
Image & carousel management
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Third Party Viagra
third party plug-ins from slowing you down
ways to prevent
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Turn off non-essential third party content on your website during peak shopping days (like Valentines Day).
These will be the times when service providers/vendors, the same ones that serve many retailers, will be under incredible shared load, and you don’t need that impacting bounce rates, time on site, page views, conversions or order sizes.
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Reduce, to as little as possible, the third party calls on your mobile websites.
Mobile connections are not efficient at handling multiple simultaneous connections. Failure to recognize this can cause severe Web performance problems for users.
AlertSiteby SMARTBEAR
http://blog.smartbear.com/software-quality/bid/251013/Avoiding-the-Grinch-this-Holiday-Season-Reduce-3rd-Party-Content
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Ensure that you’re using the latest third party scripts that are non-blocking or asynchronous.
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You’ve got to see things from her point of view
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Speed is important, but let’s start thinking about speed from a user’s perspective.
What image loads first?
What’s the DOM load time?
How long
does
your site
take
to render above
the fold?
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These metrics affect how your website is actually perceived.
AlertSiteby SMARTBEAR
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Visual Experience metrics show how the page renders in real time from the user’s point of view.
Available in advanced web performance monitoring tools like this.
AlertSiteby SMARTBEAR
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Visual Experience metrics are like robot eyeballs!
[View the Infographic]
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Instead of solely measuring the speed of the entire page, focus on the most important pieces.
AlertSiteby SMARTBEAR
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Perception is reality when it comes to a user’s Web experience.
Ken Godskind, VP of Monitoring Products at SmartBear Software
http://www2.smartbear.com/the-cost-of-poor-web-performance.html
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According to a 2012 study from TRAC Research, 40% of DevOps professionals name “lack of visibility into in-screen transactions” as a major concern in their monitoring.
Honey, I can’t read your mind!
http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html
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Speed is in the Eye of the Beholder
Studies show that a person will be more patient waiting for a video clip to load than for a search result.
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From Web speed to APIs to visual experience metrics, you can create an environment that users will love.
And how does that make you feel?
AlertSiteby SMARTBEAR
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Roses are redViolets are blue
Optimize your Web performance metrics
And visitors will love you!
Isn’t it time you started monitoring your website’s performance?