SBA List 2013 Business Plan

R E C L A I M I N G T H E

C E N T E R O F T H E

A B O R T I O N D E B AT E

HUMAN

S U S A N B . A N T H O N Y L I S T

B U S I N E S S P L A N 2 0 1 3

T H I S I S

I N H U M A N I T Y :

“I would put the life of a mother over

the life of a fetus every single time — even if

I still need to acknowledge my conviction

that the fetus is indeed a life.

A life worth sacrificing.”

“So what if abortion ends life?”Pro-abortion staff writer Mary Elizabeth Williams

writing in Salon Magazine 1.23.13 )

[ ]Those words stared out blank and pitiless from the page. The staff writer for Salon had just

endorsed abortion at ALL stages of pregnancy at a mother’s request, and introduced to our

culture a dangerous notion...that sacrificing children is somehow a “greater good.”

Wrong as I believe this woman is, she is acknowledging the core reason why so many

millions of us fight for Life. At the center of the abortion debate is a new HUMAN being,

growing in a mother’s womb, depending on her tenderness and, oftentimes, her courage.

That child and mother are also depending on the courage and compassion of others.

We are those “others.”

The great call of our time is to reclaim the human center of the abortion debate.

We do this because every human life is made in the image of God

and no innocent life is ever worth sacrificing.

Not the unexpected child fluttering in the womb.

Not the infant who survives an abortion attempt.

Not the baby with Down syndrome.

Nor the disabled child difficult to treat.

1

O U R R E N E W E D “ H U M A N ” V I S I O N

or 40 years our nation has strained against legal and social doctrines

that authorize and encourage the sacrifice of our unborn. Each way

we turn, however, the human faces of our brothers and sisters

appear. In them we can see beauty and hope. Beauty in the eyes of a striving

single mother, a toddler struggling with cerebral palsy, or a child born into the

desperation of poverty. Beauty is always there and hope is what we – family

members, neighbors, and fellow Americans – must bring to them.

Today the Susan B. Anthony List is entering its third decade of fighting for

Life. . . fighting for humanity. . . no matter the odds, no matter the results of

any single debate or vote, good or bad. We fight on because the being of our

children, and the well-being of their mothers, cannot be a temporary quest.

This is our ageless dream and our permanent cause.

In the pages that follow you will find our renewed vision – a vision to reclaim

the HUMAN center of the abortion debate. Will you help us? Can we count on

you to gird yourself again, in hope and in faith, and go forward with us to fresh

victories for Life?

F

3

1 Our Renewed Vision

4 20 Years of Solid Success

6 Voices for Life on Capitol Hill

8 Project Lifeline

10 Legislative and Grassroots Action Plan

12 Key State Project: Virginia 2013

14 National Pro-Life Women’s Caucus

16 Programs for Change

18 True Life Commitment: SBA List Leadership

22 SBA List Family of Organizations

27 SBA List Legal Defense Fund

28 Charlotte Lozier Institute

30 Giving Options

31 SBA List Budget 2013

32 Governance, Advisory and Executive Committees

4

• We have helped to elect women to public office –

women who are ascending at last to leadership ranks in

Congress and who hold governorships in every region of

the country.

• We have increased our membership, the engine for

growth of every entity we create, reaching 365,000

individuals today, a force for true pro-life feminism and

against the Culture of Death.

• Our president, Marjorie Dannenfelser, is now

recognized as one of the premier national voices for

women and for Life. With unflinching principle and

uncommon warmth, she has taken our mission and

message to the studios of MSNBC, National Public

Radio, and the FOX News Channel. She has debated with

Andrea Mitchell, sparred with Chris Matthews, shared

insights with Shannon Bream, and squared off with the

president of the National Organization for Women on

CNN’s John King Live.

• Spokespersons for our growing family of organizations

are quoted in virtually every national news outlet, and

opinion pieces by our leaders and staff are appearing in

The New York Times, Time Magazine, The Washington Post,

The Weekly Standard, The Hill, Politico, and dozens more.

We are among a handful of go-to voices because we are

an action group at the center of the fight for Life.

• Like the suffragettes whose cause inspires us today,

we willingly shift tactics and resources as opportunities

multiply. In 1997, we reestablished SBA List as a member-

ship organization and formed a Candidate Fund to handle

endorsements and direct gifts to federal candidates. We

established an Education Fund in 2010 and ramped up our

legislative advocacy work with our Defund Planned

Parenthood Campaign in 2011. That same year we formed

the Charlotte Lozier Institute to muster the research to

make our case for Life compelling. In 2012 we created

Women Speak Out, a super PAC able to bring new funds

into the fray in key races.

• Overall, the sums we are raising and devoting to

campaign work are higher than ever, reaching nearly $12.5

million in the 2011-12 election cycle. The results, even

with challenges at the top of the ticket, included the

election of new faces like Senator Deb Fischer (R-Neb.)

and Rep. Ann Wagner (MO-02). We have no reason, or

right, to relent in our drive for such successes.

• We continue to master social media, generating more

than 1.4 million issue advocacy contacts with federal and

state policy policymakers over the last two years via

emails, phone calls, and petition signatures. Along with our

allies, we played a central role in the passage of what even

The New York Times terms a record number of pro-life laws.

We have no reason, or right, to relent in our drive for such

successes.

he plan you hold in your hands is not a set of vague promises. It is a roadmap for action

built on two decades of intentional efforts, each calculated to build success step-by-step.

We sprint when we need to and we are marathoners because we must be.T

20 YEARS OF SOLID SUCCESS

“Can you imagine a conservative pro-life womanwinning in the Northeast? So I want you to knowthat anything is possible. And the reason that Iwas able to do that is because of the work of theSusan B. Anthony List.”

– First-term New Hampshire Senator Kelly Ayotte (R),has become a leading Life advocate in the U.S. Senate.

Over the past two decades we have accomplished

what the naysayers of 1992 said would be impossible:

5

Pro-life supporters have seen the benefits of our approach and rallied with support thatenables us to sustain our efforts.

SBA LIST: BY THE NUMBERS

Arizona Governor Jan Brewer, at the SBA List’s 2012 Southwest Campaign for Life, signs into law HB 2800 defunding in Arizona the abortion giantPlanned Parenthood. SBA List is already working with lawmakers and allies in Ohio on a similar bill that would defund Planned Parenthood ofnearly $2 million in taxpayer funding , sending that money instead to entities that best provide comprehensive health care, not abortion.

Fundraising Effectiveness by Election Cycle

365,000SBA List Donor-Activist Members

4,728,322Congressional contacts since 2000

97Pro-Life U.S. Representatives elected

13Pro-Life U.S. Senators elected

15Pro-Life candidates to statewide offices elected

“...four of the top five independent groups ... support Democratic campaigns.The lone conservative group in the top five [independent expenditure groups]is the Susan B. Anthony List.”

– Fred Barnes, Wall Street Journal 2010

Mid-term Presidential

Recently, the Susan B. Anthony List hosted a

Capitol Hill Briefing called “Reclaiming the Human

Center of the Abortion Debate.” We brought

together an extraordinary group of women, each of

whom told her story of hope, grace and recovery –

of surviving an abortion, being a victim of rape,

regretting an abortion, or discovering the brutal

racism of attacks on prenatal life. They are speaking

out – and being heard.

Life is precious and we are its shields

No single defeat at the ballot box can dislodge

such a shield. Moreover, momentum is still with us.

Not only are more women who have been directly

affected by abortion gaining influence on Capitol

Hill, so too are the ranks of pro-life legislators

growing. The pro-life tidal wave of 2010 is still

strong in Washington, D.C. and the state capitals.

Four pro-life female governors and hundreds of

pro-life women serve in our statehouses. Three new

stalwarts – Senator Deb Fischer of Nebraska and

Congresswomen Ann Wagner and Jackie Walorski –

are serving in Congress. New pro-life measures have

already been signed and more are being introduced

every day from Austin to Salt Lake City, to Olympia

and Lansing, and dozens more.

With increasing clarity, the “champions of choice”

are being unmasked. The nation’s largest abortion

provider, Planned Parenthood, has released new data

affirming that its genuine services to women are drop-

ping sharply while its abortion toll continues to soar.

The absence of prenatal care and adoption services

is a stunning admission.

ON CAPITOL HILL: VOICES FOR LIFE

6

America is growing more pro-life every day, despite media, cultural, and political claims

to the contrary. This fact is borne out in long-term surveys of American attitudes on

abortion, and is especially apparent among today’s youth. Thus, we are in need of a

new dialogue on abortion, and with a new language that reaches to the very center of

the issue – the human center. SBA List began the year with a briefing for Capitol Hill

legislators and staff on that very point.

“In 1963 Planned Parenthood had a

handout that said ‘Abortion takes the

life of a child and can be significantly

dangerous to the health of the

mother’... What has changed? Money.”

ABBY JOHNSON

Former Planned Parenthood

Clinic Manager

7

“Planned Parenthood

lied to me about abortion.”

ALVEDA KING

Niece of Dr. Martin Luther King, Jr.

“I am alive today because

pro-life legislators recognized

that mine was a life worth

saving.”

REBECCA KIESSLING

Co-founder, Save The 1

“I know I am forgiven,

but I regret my abortion

every day.”

GEORGETTE FORNEY

Co-founder, Silent No More

“What difference would these lives

have made, these 55 million children?

Who would they have become?”

MELISSA OHDEN

Survived abortion performed on her mother

SBA List President Marjorie

Dannenfelser briefs

Congressional staff members

on the impact of the Obama

Administration’s conscience

rules as they relate to the

Affordable Care Act

(ObamaCare).

Georgette Forney Abby Johnson Melissa Ohden Marjorie Dannenfelser Dr. Alveda King Rebecca Kiessling

8

PROJECT: Lifeline

orty years after Roe v. Wade and two decades after Planned Parenthood v. Casey,

Americans should be examining more than ever the human impact of these rulings.

We should be asking, and debating, tough questions. Are families stronger? Are women

better off? Has legal abortion undermined our moral values and frayed our compassion?

Has human life been devalued in other ways? Is child abuse a thing of the past? Is marriage

thriving? Above all, how do we start over?

To answer these questions would be to face the human costs – personal, social, and spiritual

– of abortion. Instead, however, 40 years on, we appear to be losing our way. Provocative

statements, slogans, gaffes, and slander dominate the airwaves and drive elections.

Everyone knows what a hostile media was able

to accomplish when two promising pro-life U.S.

Senate candidates stumbled on a question

about the “hard case” of rape. There is no

sugarcoating it. Both candidates moved from

solid leads to significant margins of defeat. To

hear the media tell it, these reversals have

handed the pro-abortion Left an advantage that

signals future losses for our cause.

F

Project Lifeline is designed to prevent “unforced

errors” made by pro-life candidates in the 2012

election. It will train candidates in key races well

in advance so that they can answer the tough

questions.

GETTING LIFE RIGHT >>

Iowa Congressman Steve King understands the

pro-life issue from its human center. He is the

epitome of a candidate who expresses a warm and

genuinely compassionate concern for both the life

of an unborn child and its mother, but also is not

afraid to challenge the extreme positions of those

promoting abortion.

9

• SBA List Endorsement Process Thankfully many

candidates are already asking for our help in handling

tough questions on abortion and Life issues. We will

use the leverage of our 20 years of coveted endorse-

ments to induce candidate participation in our

training program. This linkage will ensure our tested

messaging goes far and wide – and even deter future

media attempts to derail pro-life candidates.

• The Pro-Life Manual SBA List’s

pro-life issue manual was

written in the mid-1990’s. It

has some excellent guidance

and tactical advice, but a

thorough rewrite with fresh

citations and coverage of new

issues is urgently needed. This

will be completed in early 2013.

• Training Seminars The written word can accomplish

a great deal but training on everything

from messaging, to polling, to facing

hostile press conferences can accom-

plish so much more. It is far better to

identify problems before a pro-life

“murder board” than to practice for

the first time on Meet the Press or in a

televised debate.

• Online Training To reach many more candidates, we

will convert these materials and speaker sessions to

digital form and make them available via password

online.

• Individual Training These intensive sessions are for

major statewide candidates. They will feature one-

on-one training , video training, and a “murder board”

where the candidate will face an intense grilling.

• Research How do we know what ideas and words

work? How do we handle tough questions without

becoming or appearing defensive? Our messaging

and training work must be based on the best polling

with the right audiences.

LESSONS LEARNED

SBA List does not accept the dire predictions promoted by hostile media and pro-abortion advocates that the

pro-life message is a losing message. But we are foolish if we learn no lessons. Before the off-year elections in 2013

have played out, and well before the 2014 national midterms, we will have in place and execute a well-designed,

multi-pronged plan to improve the knowledge and communications skills of state and federal candidates across the

full range of Life issues (as well as some perennial “trick questions” that come up on other topics).

This is Project Lifeline. Here are its components.

The belief that being pro-life leads to natural eloquence is unsound. The stakes in our cause are too high for anyone who

seeks to represent or lead us to approach a podium or camera unprepared. SBA List is offering every pro-life leader a

new Lifeline.

X

!!

1 0

egislation is passed by a combination of good research, good ideas, and excellent grassroots

action. But grassroots action is about more than technology and mechanics. Its real heart is

person-to-person contact, answering questions, supplying information, and motivating

response. No cause should be stronger in this area than the cause of Life – we are all about the

unalienable worth of every human being and we must carry this message house-to-house and

face-to-face. Our plan embraces this personal approach by increasing our presence in key

communities and neighbor-to-neighbor outreach. We are a movement, not a machine.

L

The loss of the Presidency in 2012, especially at

a time of rapidly increasing central government and

executive power, was bitter. It was particularly so

because of the pro-life success in the 2010 general

election – at the federal level, in the states, and in the

governorships. But our disappointment must not blind

us to the fact that 2010 was successful for many

reasons, including public rejection of ObamaCare and

very favorable redistricting advantages.

SBA List played a strong role in the record

number of state legislative victories in 2011 and

2012. Overall, 131 pro-life state laws were adopted

and signed into law. In this next legislative cycle, we

must remember that there are 27 state legislatures

under complete Republican control. Of these states,

24 also have a Republican governor.

We believe it is wise, especially given the array

of state coalition partners that work on Life and

related issues, to focus our efforts on just 12 states.

Two of these 12 have major political races this year

and nearly all the rest are key/swing states in 2014

and/or 2016.

Lost in the harsh news of the 2012 national elections was the fact

that the U.S. House and most state legislatures remain solidly

pro-life. More victories soon can change the conversation.

PROJECT: Legislative andGrassroots Action Plan

1 1

We will be a new presence on the ground, close to the

action. Our plan includes both new and traditional

elements.

Year-Round Field Offices

In 2012 SBA List took its political field program to

strategic locations in Colorado and Ohio. From these

platforms we used local volunteers and national phone

technology to connect with nearly 300,000 homes. In

2013 we will place field offices in seven states, six of

them for legislative and longer-term purposes and one

for immediate political priorities.

The six states are Ohio, North Carolina, Colorado,

Louisiana, Florida and Arkansas. Each state can move

pro-life bills. Our offices will list-build and mobilize

citizen action, accumulating resources for political

outreach. Targeted online advertising, email list devel-

opment to recruit volunteers, and other social media

functions are included.

SBA List acted effectively in a number of states in

2011 and 2012, helping to spark Planned Parenthood

defunding bills in 14 states and supporting sex selection

and tele-med abortion bans.

In addition to the states with field programs, SBA

List legislative priority states for 2013 include Pennsyl-

vania, Florida, Texas, and Wisconsin. Each represents

a strong possibility for pro-life legislation in 2013, as well

as in 2014, and three of the four are important swing

states nationally. A key part of our new strategy is to

maintain legislative policy momentum in election years

so that actual proposals, not far-fetched scenarios, are

the topic of public conversation in these vital battle-

grounds.

LEGISLATIVE AND GRASSROOTS ACTION PLAN

VIRGINIA

1 2

New Jersey and Virginia hold off-year elections for their governors

and state legislatures. Virginia will be hotly contested - a proving

ground for our messaging, training, and voter mobilization effort.

PROJECT: Virginia 2013

he SBA List 2013 Political Plan could not come at a time of higher stakes. Political pundits

are nervous. They have declared that the battle over the sanctity of human life is essentially

over. Writing in The New York Times just days after the re-election of Barack Obama,

Columbia University journalism professor Thomas Edsall reviewed a column by Charlotte

Lozier Institute president Chuck Donovan and proclaimed, “The right has lost the culture

war.” Other political observers aren’t so sure.

After attendees at the 2012 Democratic Party convention reasserted their opposition to “any

and all efforts to weaken or undermine” legal abortion, even Democratic opinion leaders like

Cokie Roberts and Margaret Carlson declared their alarm. Why, said Carlson, did the

Democratic party “remove the sentence, ‘Abortion should be safe, legal and rare,’ from its

platform”? Carlson pointed out the human reality: “Medical science is galloping ahead of Roe.

When the case was decided, we barely had sonograms and it was a miracle for a 22-week-old

fetus to survive. The difference now between a pregnancy at 12 weeks and one at 22 is life itself.

Walk into any neonatal unit and you’ll see newborns weighing 2 pounds; they’ll be playing

basketball one day.”

T

In Virginia, a longtime red state is shading purple, with liberal partisans increasingly

claiming a shift in their direction. The race between the current Attorney General,

Ken Cuccinelli, and Bill Clinton confidant Terry McAuliffe offers a stark philosophical

contrast on Life and many other issues. Virginia is a must-win political battle.

1 3

The drama over abortion will play out in just two key

states in 2013, but in many more in 2014 when 33

U.S. Senators are up for re-election. Of these 33 only a

third have voted consistently for Life (though a number

have announced their intentions to retire and there will

be open seats). What we make of this opportunity might

well be forecast by the progress we make in messaging

and organizing in Virginia’s statewide, off-year elections.

We have made Virginia a priority state for 2013. We

propose a massive investment there, seeking to make

2013 a template for wider victories in the mid-term

elections in 2014. Our budget is comprehensive and

includes these tactical elements:

One of the clearest lessons from 2012 is that political

contenders and those who support them cannot wait for

the beginning of the traditional election season around

Labor Day. Early messaging and framing of one’s opponent

were the key strategies used by abortion advocates in

Virginia to unsettle women voters about the Romney

campaign. With the theme of a “war on women,” this

effort by Planned Parenthood and other outside groups

was not intended to change views on abortion. As a

Planned Parenthood vice president said at a post-

election briefing last November, “[W]hat it looked like

we could do, is expand the amount of time [independent

women] were willing to give the president and the

economy to recover. So we could kind of hold them in

‘undecided’ by . . . making Mitt Romney questionable in

their mind on our set of issues.”

Early messaging will play a decisive role in Virginia

in 2013 as well and our plan calls for action now and

throughout the entire year, not just the fall campaign.

Support is needed soon and throughout the year to

make this strategy effective.

NARAL & Planned Parenthood jumpstart

Planned Parenthood, the National Abortion Rights

Action League (NARAL), MoveOn.org and their

pro-abortion allies know just what’s at stake in the 2013

gubernatorial election in Virginia. They have already

launched vicious attacks against Ken Cuccinelli and will

stop at nothing to keep this pro-life stalwart out of

office. These groups promise to flood Virginia with their

television ads, voter mail, and door knockers. In 2012,

Planned Parenthood spent a record amount of money

for pro-abortion candidates and they are prepared to do

the same in 2013.

2013 OPPORTUNITY

Focused TV ads Online video and ads

Radio ads Bus Tours

Direct Mail Email alerts

Google TargetingTechnology

SBA List Staff and Volunteers

GOTV live phonecalls

Rapid ResponseMedia Team

VolunteerRecruitment

Pro-Life Voter VaultDatabase

The information website “KeepKenOut” is an indication that NARAL

and Planned Parenthood plan to invest heavily in an effort to define

strong pro-life Virginia gubernatorial candidate Ken Cuccinelli

before either his campaign or his supporters can.

SBA List worked to assist Ken Cuccinelli in his successful campaign

for Virginia Attorney General in 2009. As AG, he ably enforced a

number of pro-life bills to protect women and unborn children.

14

Pro-life progress over the next few years will be made primarily at the state

level and our foothold there is very strong. A national women’s caucus can

boost our gains and promote collaboration among the states.

SBA List has designated our Vice President of

Government Affairs, Marilyn Musgrave, former

member of Congress and state legislator from

Colorado, to design, recruit and lead the first

national caucus of pro-life women.

PROJECT: National Pro-LifeWomen’s Caucus

espite the sting of the re-election of President Obama, Election Day 2012 did nothing to diminish

the growing strength in numbers pro-life women legislators enjoy at the state level. In 2010 four

pro-life women, and no pro-choice women, won governorships. Our informal tally of Republican

women who serve in state legislatures has found 676 Republicans and 20 or more Democrats

who may be firmly pro-life. This is a base that can spur the spread of pro-life public policy and

advance women toward national office. We have no time to lose.

D

Marilyn Musgrave

State Capitols[clockwise from left]

ARIZONA

NEW MEXICO

OKLAHOMA

SOUTH CAROLINA

15

SBA List led the creation of the Pro-Life Women’s Caucus in the U.S. Congress, and a state-based caucus with

national reach is the next logical step. By working together, the hundreds of pro-life women in capitals from Boston

to Phoenix to Juneau to Tallahassee will be able to exchange legislative ideas, discuss strategies, anticipate counter-

attacks, and support each other in hostile media environments. This is an idea whose time has come.

The Pro-Life Women’s Caucus will foster the development of a seasoned “farm team” of office-holders ready to

rise to statewide and national office. The Gallup poll (2012) says that 51 percent of Americans self-identify as

pro-life. Until the membership of Congress reflects at least that percentage among women, we have work to do and

every opportunity to do it. Our timetable is aggressive.

February – March 2013

Recruit and finalize the national

caucus leadership team.

National press announcement of

leadership team and mission.

March 2013

General membership recruitment

research, calls and emails.

April 2013

National press announcement of

caucus membership and states.

May 2-3, 2013

Event surrounding American

Legislative Exchange Council (ALEC)

spring summit Oklahoma City, OK

August 7-9, 2013

Event surrounding ALEC

40th Annual Meeting, Chicago

November 14-17, 2013

Event at WallBuilders Pro-Family

Legislative Network meeting

Early December, 2013

SBA List-hosted retreat for selected

members in Washington, D.C.

“I think you would be very surprised at how few women put free abortions . . . at the top of their priority list. Most women prioritize their

relationships, their family, making ends meet. It's insulting; it's ignorant frankly to say 'women believe that reproductive rights … are

number one for all the women in America.’" – Lt. Gov. Rebecca Kleefisch (R-Wisc.)

CREATE A NATIONAL PRO-LIFE WOMEN’S CAUCUS

SBA List’s success to date has been built on encouraging

pro-life women to seek public office and speak to Life

issues as only they distinctively can. Even in the 113th

Congress now underway, we have powerful new voices

like U.S. Senator Deb Fischer (R-NE), Representative

Ann Wagner (MO-02), and Representative Jackie

Walorski (IN-02). These national leaders will play key

roles alongside SBA List in inspiring and leading a growing

wave of pro-life women who know how to take Planned

Parenthood’s best punch and deliver even better.

Our two decades of experience devising programs for young women college

age and upward, and our meticulous grassroots programs, continue to pay

long-term dividends.

PROJECT: Ongoing Programs for Change

he founding of SBA List followed in the wake of the 1992 elections, the notorious and

self-congratulatory “Year of the Woman” in which pro-choice groups like EMILY’s List swept

a number of House and Senate seats, creating an advantage they still enjoy in sheer numbers

in Congress. SBA List’s veteran leadership, including Marjorie Dannenfelser and Jane

Abraham, countered this success with an array of political initiatives and projects that have

resulted in hundreds of victories at the polls and thousands of new pro-life leaders. Our proven

programs need a fresh infusion of support.

T

16

Interns and Young Leaders Programs SBA List interns

hail from all over the country and attend some of the

nation’s top colleges and graduate schools – Stanford,

Princeton, Cal-Berkeley, the University of Dallas,

Colgate, Franciscan University of Steubenville and many

more. Three times a year, cohorts of students rotate

through the SBA List office and have the opportunity to

hear from women leaders in government, to write and

speak, to manage pro-life initiatives and gain insight into

nonprofit management and political affairs. Many of

these students go on to leadership roles, not just in

government but in pregnancy care centers, teaching,

and civic affairs.

One-Minute Commentaries Even in our age of social

media, radio continues to play a dominant role in dissem-

inating messages and forming culture. Social media

does, however, multiply audio experiences, allowing SBA

List’s no-cost commentaries to be uploaded as podcasts

on many online platforms. The reception to these

well-produced, pro-life and woman-centered broadcasts

has exceeded all expectations, reaching audiences on

more than 700 religious and secular stations.

Traditional Media 2012 was another breakthrough

year for our president, Marjorie Dannenfelser. This “free

media” is invaluable. In addition to her regular appear-

ances on FOX News shows with Bill O’Reilly, Neil

Cavuto, Shannon Bream and others, Marjorie has cap-

tured the attention of broadcasters like CNN’s John

King and MSNBC’s Chris Matthews because of her deep

knowledge of Life issues and players. Her recent op-ed

placements include The Weekly Standard, The Hill, Human

Events, The Washington Post and many more. She is

quoted even more often, including The Wall Street Journal

and NPR. Our media program is one of our most

cost-effective projects of all.

Social Media and Web Development Agility and

efficiency in reaching all types of social media are

hallmarks of SBA List. Our television and radio ads, action

alerts, and daily commentaries reach computers,

smartphones, and whatever comes next. In 2012 our

campaign ads reached the 1,000,000 mark in views – and

now total 1.2 million views. We also increasingly invest

in effective micro-sites like ObamaFactsOnLife.com.

Expanding this network serves all of our projects.

Coalitions and Outreach SBA List respects and works

with a wide variety of groups that have grown around

Life issues, from media companies, to lobbying and

research groups, to pregnancy care centers and legal

defense funds. The variety of such groups is a reflection

of our dynamism and growth. We work with coalitions

at the federal, state and local level, inviting their partic-

ipation and multiplying our impact.

Federal Lobbying In President Clinton’s second term, Life

issue groups rallied and put his administration on the

defensive through the battle for a partial-birth

abortion ban. We plan to be similarly creative in the 113th

Congress, and we are bolstering coalitions and key

legislative tools like KnowLegis to help us reach returning

pro-life members of Congress, the 34 pro-life freshmen

House members, and four new pro-life Senators. Marilyn

Musgrave also leads this key initiative.

Membership Recruitment A rising tide of members and

supporters increases the effectiveness of our projects

for social, political, and legal change. We maintain active

programs to recruit friends and provide action and

messaging guides through the Internet, regional events,

traditional direct mail, and major donor outreach. We

keep our costs low and our yield high by demonstrating

impact and delivering what we promise.

SBA LIST PROGRAMS FOR CHANGE

17

2012 SBA List Intern Class with Rep. Michele Bachmann (MN-06)

1 8

ven as she is raising five children of her own, Marjorie Dannenfelser has made it her

mission to protect the right to life of every child in the nation. She directs that effort from the

Presidency of the Susan B. Anthony List, serving as both chief strategist and primary

spokeswoman. To date, the SBA List has helped to elect 97 pro-life candidates to the U.S. House

of Representatives, 13 to the U.S. Senate, and 15 to other statewide offices across the country.

Marjorie sees hope for the nation even as the Obama Administration forces choices in public

policy between Life and death. “Every step President Obama takes to advance a radical abortion

agenda puts our nation one step closer to confronting the tragic reality of abortion,” she says.

“Obama’s overreach gives pro-life human rights advocates in the mold of Susan B. Anthony

reason to hope. A turning point for protecting the unborn is near. That is why we have committed

ourselves to reclaim the human center of the debate over abortion in this country...to remind

each and every American of the unique worth and dignity of each human life.”

E

What we know today as the most

effective organization advancing pro-life

leadership had very humble living room

beginnings. As she grew her family,

Marjorie was also growing the calling on

her life to advocate for the unborn at the

very center of power in our country.

SBA List President Marjorie Dannenfelser is shown speaking at one of the many SBA List press events since 1992, events at which

pro-life Congressional leaders speak boldly on the need to protect Life in our laws and in our culture. SBA List’s effectiveness in

engaging, recruiting, and mobilizing pro-life leaders in Congress is unparalled in the history of the modern pro-life movement.

A TRUE LIFE COMMITMENT

1 9

Chairman of the Board

Susan B. Anthony List

Jane has a lifetime of experience in national affairs

and politics. She attended Oakland University in

Michigan, graduating in 1981 at age 19. In addition

to attaining academic honors at Oakland, Abraham

was President of the student government in her

senior year.

After college, Jane held a number of senior

positions with the Michigan Republican Party, the

Republican National Committee, as well as the

Michigan State Senate. Her assignments included

serving as the national party's liaison to state and

local government and overseeing grassroots growth

at local, state and national levels. She is married to

Spencer Abraham, former U.S. Senator from Michi-

gan (1995-2001) and former Secretary of Energy

(2001-2005) under President George W. Bush. In

2002, Jane founded her own consulting firm,

Abraham Strategies. She has served as Vice Chair-

man, Michigan Republican Party, since 2006.

In addition to her work with the SBA List, Jane

is an energetic advocate for women and children

through a variety of charities, including the National

Safe Kids Campaign, the Lab School of Washington,

the National Children’s Alliance, and Race for the

Cure breast cancer campaigns both nationally and

in Washington, D.C. Jane has also worked closely

with the Angel Tree project of Prison Fellowship.

Jane and Spence have three children.

President


Marjorie directs the mission and serves as the

primary spokeswoman for SBA List.

Under her leadership, we have grown dramati-

cally in membership, financial prowess, and political

impact. Marjorie has appeared on FOX News, “The

O’Reilly Factor,” MSNBC with Chuck Todd, “Your

World with Neil Cavuto,” CNN with Christina

Romans, MSNBC with Andrea Mitchell, EWTN’s

“The World Over,” CBN, and many more. Her op-

eds have appeared in The Washington Post, The

Weekly Standard, The Washington Examiner, Human

Events, WORLD Magazine, and dozens more. She is a

regular contributor on RedState and Townhall.com.

She has been interviewed or quoted by the

Associated Press, Politico, MSNBC.com, ABC News,

National Public Radio, The Wall Street Journal, The

New York Times, National Review Online, the American

Spectator, Congressional Quarterly, Roll Call, and many

others.

Marjorie serves on the boards of the Alliance

Defending Freedom, Constituting Culture Founda-

tion and Chosen Families, a ministry to families with

special needs children. Marjorie has previously

served as staff director of the Congressional Pro-

Life Caucus and worked at The Heritage Founda-

tion.

A graduate of Duke University, Marjorie and

her husband Marty have five children, ages 12-21.

OUR LEADERSHIP TEAM: EXPERIENCE & DETERMINATION

JANEABRAHAM

MARJORIEDANNENFELSER

20

Vice President, Government Affairs


Marilyn began her public role as the president

of her local right to life chapter and served on

the local school board, standing for academic

rigor and for parents and taxpayers.

After volunteering for the campaigns of

several conservative candidates, she ran for the

Colorado House in 1994 and won the primary,

then defeated a two-term Democrat in the

general. She served two terms in the House

and one in the Colorado Senate before running

for the U.S. House of Representatives in 2002.

She served three terms representing the 4th

District. Marilyn has championed the sanctity

of human life, lower taxes, gun rights, and

traditional marriage throughout her years in

the state assembly and in Congress.

After losing a hotly contested election in

2008, Marilyn remained in the forefront of

the fight for timeless values. Her leadership

has carried her across the nation, engaging

with the media and rallying the grassroots

for Life.

When she is not on the road, she and her

husband Steve reside in Colorado with their

children and grandchildren.

Executive Vice President


Emily is responsible for day-to-day operations

of one of the nation’s fastest-growing grassroots

and political action groups. She oversees SBA

List’s administrative, development, candidate

evaluation, government relations, social

networking, advertising, media relations and

internship programs. Her guest editorial on the

strength of young, pro-life feminism appeared

online at Time Magazine in January 2013.

Prior to joining the SBA List in January of

2007, Emily worked at the Carlyle Gregory

Company, a prominent political consulting firm

specializing in U.S. House and Senate campaigns.

She has complemented her federal experience

with state-level duties, working for Delegate Rob

Bell (R-VA) in both his campaign and legislative

offices. Emily is involved in Student Leadership

University, a faith-based leadership training

program for high-schoolers. Cultivating integrity

and conviction in the rising generation is a core

part of her vocation.

Emily was graduated from the University

of Virginia, where she studied government and

bioethics. Her hometown is Virginia Beach,

Virginia.

MARILYNMUSGRAVE EMILY

BUCHANAN

21

Chief Strategist


Frank has more than 30 years of experience in

national politics, public affairs and legislative

campaigns. He is a principal of Capital City

Partners, a Washington, D.C. public affairs firm.

He is also the President of American Principles

Project. Frank first came to Washington as

director of Students for Reagan, remaining to

work as a Congressional aide and finally as chief

of staff for members of Congress. He has also

held senior roles in presidential campaigns for

Jack Kemp, Gary Bauer and John McCain.

In the non-governmental sector, Frank

specializes in assisting organizations, especially

small and start-up entities, to build effective

coalitions and achieve national prominence.

In addition to SBA List, his clients have included

the trafficking office of the U.S. Department of

Health and Human Services (HHS), the Knights

of Columbus, Campaign for Working Families,

Family Research Council, and the National

Organization for Marriage. His firm won the

Silver Anvil Award from the Public Relations

Society of America and the Silver SABRE from

PRWeek for its participation in the HHS public

awareness project on human trafficking.

Frank is a 1980 graduate of Dartmouth

College. He is married and has three children.

President

Charlotte Lozier Institute

Over his long career, Chuck has served as

Legislative Director of National Right to Life

Committee, senior writer for President Reagan,

executive vice president of Family Research

Council, and Senior Research Fellow at The

Heritage Foundation.

Chuck has played key roles in policy

development regarding public financing of

abortion, alternatives to abortion, the child

tax credit, marriage penalty relief, and

conscience rights. He has appeared on

CNN’s Inside Politics, ABC’s Nightline,

FOX, BBC, NPR, EWTN and CBN.

His commentary has appeared in The Wall

Street Journal, The New York Times, USA Today,

CNN Online, The Weekly Standard, Politico, The

Hill, The Daily Caller, The Washington Times,

National Catholic Register, National Review

Online, World Magazine, American Library

Journal, and many more. He has spoken

across the United States and overseas.

FRANKCANNON

CHUCKDONOVAN

22

FIVE ALLIED ORGANIZATIONS

ince our founding in 1992, the Susan B. Anthony List has grown dramatically – evolving to meet

new challenges while staying true to our core mission of electing pro-life women to Congress.

Today the SBA List membership roll stands at 365,000, an increase of 30,000 members in the

past year. This membership base is the human core of our work - the women and men who

write letters to legislators, donate to political campaigns, volunteer for candidates and at

pregnancy centers, and who sacrifice of their lives to offer women protections for themselves and

their children.

As time has passed, however, the need for fresh approaches has become apparent, and the

leaders of SBA List have responded.

S

Today’s SBA List is actually a cluster of five organizations devoted to the cause of Life.

Although the nature of tax and election law sometimes requires the formation of

distinct entities, more often it is the need to take advantage of new strategies and

opportunities. Each organization is playing a powerful part in our dynamic projects to

preserve and protect the special status of human life.

23

SUSAN B. ANTHONY LIST

THE SUSAN B. ANTHONY LIST (SBA List), our

501(C)(4) membership organization, has long been at

the center of our activity, generating and spending more

than three-fourths of the budget in our work for Life.

Membership in the C4 organization is a prerequisite for

participation in the Susan B. Anthony List Candidate

Fund (see page 30), but not for the new “Super PAC”

called Women Speak Out. Because of its structure, the

SBA List can engage in unlimited advocacy for state and

federal legislation, pay for media and other outreach

programs, support our one-minute commentaries,

absorb expenses for the Candidate Fund, and under-

write political advocacy in targeted contests.

During the last election cycle, SBA List took a

personal approach to the Life issues that reached more

Americans that ever before in our history. This approach

is critical as Planned Parenthood, NARAL, EMILY’s List

and other groups increasingly refuse to engage the

human center of the abortion debate, even to the point

of abandoning the “pro-choice” label they once

celebrated as the hallmark of their sophistication. As

they flee from discussing the individual human costs of

abortion, SBA List will continue to focus hearts and

minds on the reality of choosing against Life, woman to

woman, child after child.

Our 2012 advertisement featuring Melissa Ohden,

who survived an abortion performed on her mother in

the second trimester, has drawn more than 431,000

views on YouTube.

Funded by two different SBA entities, SBA List and

the Women Speak Out Super PAC, this ad ran in key

media markets in swing states in the 2012 election. Its

airing has helped prompt more abortion survivors to

speak out about their stories.

Altogether SBA List spent nearly $1 million on this

spot and a related one featuring Jill Stanek, the Illinois

nurse who first brought to public attention the abortion

survivors whose fate then-State Senator Barack Obama

was debating.

We combined this messaging via broadcast television

and social media with the kind of “on the ground”

appeals that will form the backbone of our outreach in

2013 and 2014. Continuing the multi-state bus tours

featured in our highly successful Votes Have Conse-

quences campaign against ObamaCare, SBA List

HOW WILL YOU ANSWER? Script TV:60

“I’m going to tell you something you might not know. Many

children, more than you might think, actually survive failed

abortions and are born alive. I know, because I’m one of them.

I was aborted and my body discarded like I didn’t exist. But the

nurse heard me crying and cared enough to save my life.

There’s something else you may not know. When he was in the

Illinois State Senate, Barack Obama voted to deny basic

constitutional protection for babies born alive from an

abortion – not once, but four times. I know it’s by the grace of

God I’m alive today, if only to ask America this question. Is this the

kind of leadership that will move us forward? That would discard

the weakest among us? How will you answer?”

[Paid for by Susan B. Anthony List]

(continued p. 25)

2 4

THE NURSE, THE EXTREMIST, THE SURVIVOR

Script TV:30

Announcer: “In 1999 an Illinois nurse witnessed children

born alive during abortion procedures.”

Stanek: “My name is Jill Stanek and I’m a registered nurse

who witnessed babies being delivered alive and left out to die.

Be clear: these were living babies left out to die.”

Announcer: “But as an Illinois state senator, Barack Obama

voted four times to deny equal treatment for those babies

born alive during an abortion. Why?”

Obama: “But I think it’s important to understand that this

issue ultimately is about abortion – and not live births.”

Announcer: “Only an extremist could ignore the humanity of

a newborn infant, fighting for its life . . . Barack Obama, wrong

on abortion and wrong for America.”

[Paid for by Women Speak Out PAC]

SBA List filmed “The Nurse, The Extremist, and The Survivor”

featuring firsthand accounts of Nurse Jill Stanek, President

Obama’s testimony before the Illinois State Senate, and

abortion survivor Melissa Ohden.

2 5

personnel and local coalitions made dozens of stops in

key states, highlighting our issues and attracting all kinds

of media.

This kind of strategy is a force-multiplier. In Ohio,

SBA List communications director Mallory Quigley

reports, “I noticed a man diligently taking notes as he

listened to women standing in front of the bus address-

ing the crowd. Thinking he was a member of the media,

I inquired if I could help answer any of his questions.

I was shocked when he told me that, considering himself

a pro-life Democrat, he was gathering information on

President Obama’s abortion record so that he could go

to a meeting of women Democrats that afternoon and

explain to them that, this time around, Life must trump

party affiliation. ‘Life is the most important thing,’ he told

me. I replied, ‘That’s why we’re here,’ grateful that our

message would later be shared beyond the beautiful

state capitol where we gathered.”

Ohio and Colorado were also proving grounds for

the new legislative and agenda-setting projects featured

in this plan. Working with coalition partners like

American Majority Action and Heritage Action for

America, we established Life and Liberty Victory Head-

quarters in Steubenville, Ohio and Ft. Collins, Colorado.

Coalition efforts and the recruitment of volunteers,

using the latest technology, demonstrated the cost-

effectiveness of these outreach partnerships. Under

great time pressure, this initiative generated 340,000

live phone calls and 8,700 visits door-to-door.

Similar partnerships produced

1,000,000 voter guides, 4,000,000

robo-calls by actor and former U.S.

Senator Fred Thompson in 14 key

states, and one million robo-calls

recorded by Hispanic superstar

Eduardo Verastegui in six battle-

ground states. Increasing the

resources devoted to personal

contacts like this is a top priority for

SBA List in the next few years.

Even as the Supreme Court

ruling in Citizens United has magni-

fied the role of advocacy groups in

the political process, the law still

limits certain types of gifts and

expenditures to political action committees and Section

527 groups nicknamed “Super PACs” that offer avenues

for affecting political races in more direct ways.

To maximize our impact, we have added the

WOMEN SPEAK OUT POLITICAL ACTION COMMITTEE,

a Super PAC founded in 2012, to our traditional

SBA LIST CANDIDATE FUND, founded in 1997.

The most important differences between the

Candidate Fund and Women Speak Out revolve around

membership and gift amount. In terms of membership,

donors to the Candidate Fund must first become

members of SBA List. If they are otherwise qualified

individuals (for example, not a foreign national or

Life and Liberty Victory offices like this one in

Steubenville, Ohio, were a solid test of SBA

List’s coalition model for voter education and

outreach. SBA List provided teams of staff

members and interns like Cris Crawford (shown

here) to work in the offices.

Former U.S. Senator

Fred Thompson and

popular Hispanic

film star Eduardo

Verastegui voiced

planned calls in six

battleground states.

government contractor), SBA List members are eligible

to make donations to the Candidate Fund and our

candidates. The size of these donations, however, is

limited by law and our Candidate Fund is not allowed to

solicit gifts outside of our membership base.

Women Speak Out PAC, on the other hand, can

solicit gifts from people and from corporations that are

not members of the SBA List. This dramatically

increases the number of people eligible to support our

efforts to elect or defeat candidates for federal office.

Just as important, gifts to Women Speak Out PAC are

not subject to the gift limits imposed by federal election

law on conventional candidate funds. At the same time,

donations to any type of PAC, whether a candidate fund

or a “Super PAC,” must generally be reported publicly.

Traditional PACs report the individual’s name, employer

and gift amount to the Federal Election Commission

(FEC). Super PACs must report similar information in

most cases to the FEC and the IRS. Thus this information

is available to the public.

While our goals for the SBA List Candidate Fund and

the Women Speak Out Super PAC are smaller than for

SBA List, they play a critical and growing part overall in

our strategies going forward.

The SBA List Candidate Fund is our vehicle for inter-

viewing candidates, assessing their public records and

responses to our questionnaire about their views on Life

issues, and issuing our formal endorsement. We

continue to focus on female candidates as well as on

opponents, male or female, Republican or Democrat, of

female candidates who support legal abortion. In the

last cycle, our Candidate Fund:

• Endorsed 50 candidates for federal and state

office, including 34 women.

• Raised and distributed $533,540 in direct and

bundled contributions to endorsed candidates,

including incumbents and challengers.

• Successfully protected incumbent Reps. Michele

Bachmann (MN-06) and Steve King (IA-04) from

prominent and well-funded opponents.

• Our goal is to at least double these contributions

in the next election cycle.

Women Speak Out PAC will play a growing role in

our efforts because of the advantages it offers in terms

of permitted gift amounts, the ability of corporations to

contribute, and the fact that we are able to solicit donors

who are not currently members of the SBA List. In the

last cycle, the Women Speak Out PAC was responsible

for underwriting half of our expenses, nearly $1.08

2 6

Newly-elected Senator Deb Fischer (R-NE), Representative Ann Wagner (MO-02), and Representative Jackie Walorski (IN-02) were each

interviewed through our Candidate Fund review process and subsequently endorsed and supported by SBA List. They are all strong advocates

for Life and are part of a growing caucus of pro-life legislators whose influence will bear dividends for the pro-life cause in Congress.

27

million, for hard-hitting ad buys in targeted states

featuring Melissa Ohden and Jill Stanek. This entity will

be prominent in 2013 and a major asset in our expanded

U.S. Senate target list for 2014.

“In fighting back, in contesting the [Driehaus] case and refusing

to settle, the Susan B. Anthony List not only helped itself, it did

an important service to the democratic process.”

PETER ROFFU.S. News and World Report

Ever since the SBA List helped to defeat Congress-

man Steve Driehaus in the 2010 election, we have been

fighting a battle in federal court to vindicate our right to

free speech. Driehaus responded to his election loss,

and to our assertion that he voted for an unacceptable

version of ObamaCare that funds abortions, by filing a

complaint with the Ohio election board and a defamation

lawsuit for damages in federal court.

At great expense, but with great determination, SBA

List formed a LEGAL DEFENSE FUND, a special account

within our education fund, to fight the complaint and

lawsuit. When the complaint was dismissed, rather than

rest easy and wait for the next assault on our freedoms,

we filed a federal lawsuit against the Ohio election law

that had been used by Driehaus to help stifle citizen

criticism of his actions.

In early 2013 we received a favorable ruling from a

federal district court on the defamation suit. As journalist

Peter Roff of U.S. News and World Report wrote about the

ruling, “In fighting back, in contesting the case and

refusing to settle, the Susan B. Anthony List not only

helped itself, it did an important service to the democratic

process.”

We will continue to wage this battle. Donations to our

legal defense fund are tax-deductible. To follow develop-

ments in these cases, go to www.sba-list.org.

FIGHTING FOR OUR FIRST AMENDMENT FREEDOMS

“Shame on Steve Driehaus. A pro-life Catholic, he

voted for a healthcare law that does indeed allow

for federal abortion funding. And shame on him

again for trying to limit the SBA [List]’s speech.”

LEE WISHINGWorld Magazine

Image for illustration purposes only. The actual billboards were never posted.

On January 21, 2013, The New York Times Online

published CLI President Chuck Donovan’s op-ed

discussing the severe deficiencies in state and national

polices regarding the reporting of abortion data. On

February 1, 2013, CNN interviewed Chuck on the

religious and moral liberty issues at stake in the Obama

Administration’s revised rules on abortion-inducing

drugs and sterilization in private health care plans.

CLI’s breadth of issue experience

CLI was also visible in dozens of other outlets in this

pivotal period on a wide range of topics.

CLI conducted the first national poll of public

opinion on sex selection since a Zogby poll in 2006. The

poll found 80 percent support among U.S. women (77

percent overall) for a legal ban on abortion based on the

sex of the baby. Media reports on the poll appeared in

thehill.com, Deseret News, The Daily Caller, Salon, Wash-

ington Times, Washington Examiner, Lincoln Journal Star,

National Review, Tampa Bay Online, and dozens more. It

has become the “poll of record” on this issue in current

reporting on sex selection.

CLI blog posts by Michael New, Ph.D. and Chuck

Donovan appear regularly at The Heritage Foundation

website, The Foundry, and National Review Online.

Chuck Donovan’s op-ed on President Obama’s role

in opposing a state bill protecting infants born alive after

failed abortions appeared in The Washington Examiner.

His op-ed on forced abortion in China and the silence in

Washington foreign policy circles also appeared at the

widely read Blaze website.

CLI research assistant Nora Sullivan and Chuck

Donovan’s op-ed on positive trends in stem cell research

funding appeared online at The Catholic Thing website.

2 8

The Charlotte Lozier Institute (CLI) came into its own in 2012 and early 2013 as a force for

Life issue education and research. As the 40th anniversary of the abortion decisions in

Roe v. Wade and Doe v. Bolton arrived, CLI’s growing reputation for quality analysis and

reasoned argument opened doors for prominent placements of our written and spoken

commentary.

CHARLOTTE LOZIER INSTITUTE

29

CLI’s media access flows from the quality of its

research reports and the contributions of a growing

body of scholars and analysts associated with the Insti-

tute. CLI has published reports on the movement for

perinatal hospice as the

standard of care rather than

abortion for unborn children

with lethal ailments (Byron

Calhoun, M.D., West Virginia

University at Charleston);

positive stem cell funding pat-

terns emerging at California’s

Institute for Regenerative

Medicine (Gene Tarne, senior

analyst, CLI); elevated rates of

preterm birth after induced

abortion (Elizabeth Ann M.

Johnson, M.D., and Steven

Calvin, M.D., University of

Minnesota School of Public

Health), and the dangers of

legalization of assisted suicide

(Jacqueline Harvey, Ph.D.).

Lozier Institute Associate Scholars

CLI continues to expand the roster of associate

scholars contributing to its expanding website at

lozierinstitute.org. In addition to providing commentary

and analysis, these scholars are testifying about

proposed legislation and other policy changes in

Congress and before state legislatures. Michael New,

Ph.D., assistant professor of political science at the

University of Michigan-Dearborn, testified before the U.S.

House Judiciary Committee on the positive effect of

parental notice laws on adolescent health and well-being.

CLI’s president testified before legislative committees in

Arizona and Ohio, and briefed legislators in Pennsylva-

nia, on the health benefits of

redirecting federal-state fam-

ily planning funding toward

whole women’s health centers

that do not provide abortion.

A full list of CLI publica-

tions, testimony, commentaries

and fact sheets can be found at

lozierinstitute.org. The breadth

of CLI’s work is already

impressive, ranging from the

flaws in America’s antiquated

abortion reporting system, to

the denial of care for disabled

infants under Great Britain’s

National Health Service, to the

new efforts in several states to

provide restitution to survivors

of forced sterilization under

laws inspired by Margaret Sanger and other 20th century

advocates of eugenics.

CLI frontline action on ACA

Finally, CLI has also filed formal comments on the

most significant issue of medical conscience in our time:

the Obama Administration’s interpretation of the

“preventive services mandate” in the Affordable Care

Act. This mandate would impose unprecedented

requirements on religious employers and others who

object on moral grounds to the provision of free

insurance coverage of abortion-inducing drugs, contra-

ceptives, and elective sterilizations for their employees.

CLI’s comment focused on the impact the mandate

would have on nonprofit organizations, including SBA

List and CLI, which are not religious but have as part of

their mission a devotion to the sanctity of human Life.

Charlotte Lozier Institute was established in

Washington, D.C. in order to bring academic and policy

expertise to bear, in a timely way, on today’s most press-

ing Life issues. The next two years promise to bring

more opportunities to produce game-changing impact

on the policy process in the nation’s capital.

Charlotte Lozier Institute president Chuck Donovan (as shown)

testified in front of the Arizona House Health Committee on behalf

of SBA List/ADF model legislation prioritizing family planning funds

away from abortion providers such as Planned Parenthood.

New York Times Online op-ed written by CLI’s president

Chuck Donovan appeared on the eve of the 40th Anniversary

of Roe v. Wade.

30

Throughout our history we have pursued political and legislative victories while fully complying with the demands of federal and state

law. On occasion, however, we face the need to defend ourselves against a political attack in the form of unwarranted litigation. We are

also determined to fight unjust laws that infringe on the First Amendment freedoms of advocates for Life in the public square.

Susan B. Anthony List Legal Defense Fund Project of 501(c)(3) Education Trust Fund

4 Donations of any amount

4 Donations from corporations and gifts of stock

4 Confidential giving - no public disclosure

4 Deductible for federal and other income tax purposes

8 Donation to support or oppose federal candidates

The SBA List mission includes educating voters on critical pro-life issues and on upcoming legislation; training and equipping pro-life

activists nationwide to run successful political and grassroots campaigns; and advocating passage of pro-life legislation, using direct

lobbying, field operations, social media and person-to-person coalitions and networking.

To donate to the Candidate Fund, you must first become a member of the Susan B. Anthony List. Federal election law requires us to report

the name, address, occupation, and employer of every person who donates more than $200 in a calendar year to the Candidate Fund.

The Charlotte Lozier Institute is the education and research arm of the Susan B. Anthony List, and publishes research papers, policy

studies, commentaries, fact sheets, and other materials on the most pressing Life issues. It covers a wide spectrum of topics featuring

staff analysts and associate scholars from medical, legal, sociological and other disciplines across the United States and around the world.

Anyone can donate to the Women Speak Out PAC which makes independent expenditures to support or oppose candidates.

Federal tax and election laws require us to report the name, address, occupation and employer of every person who donates more than

$200 in a calendar year to Women Speak Out.




8 Deductible for federal income tax purposes


Susan B. Anthony List 501(C)(4) membership organization

www.sba-list.org

Women Speak OutPolitical Action Committee Section 527 “Super PAC”

www.womenspeakoutpac.com

4 Public disclosure triggered after $200 donation

4 Gift amount not limited by law and corporations can contribute



Susan B. Anthony List Candidate Fund Federal Political Action Committee




4 Deductible for federal tax purposes


Charlotte Lozier Institute for Life Studies501(c)(3) Education Trust Fund

www.lozierinstitute.org

4 Public disclosure triggered after $200 donation

4 Donations to support or oppose federal candidates


8 Gift amounts limited by law and corporations cannot give

ur expanding family of organizations is a tangible response to our movement’s need

to maximize our election resources as well as to enhance the research information

and education we provide policymakers and the public.

Each of our entities and funds is subject to different rules governing donations, tax deductibility and other factors. For information

on each of these options, contact Amanda Robey, Vice President for Development, at [email protected] or at (202) 223-8073.

O

3 1

Our budgeting is based on the simple understanding that every dollar we spend represents the belief by our donors

that it will be used to end abortion in the United States. Every member of our staff is also aware that it represents

the sweat equity of others who have given, often sacrificially, of their own resources, and that it is an obligation of

stewardship that we plan, allocate, and expend each dollar with care. We present our 2013 budgets as the

result of much prayer and contemplation.

SBA LIST PROGRAMS AND BUDGET

Susan B. Anthony List, Inc.

Project Lifeline $ 264,100

Legislative & Grassroots Action Plan $ 1,238,500

Virginia Political Plan $ 1,249,650

National Pro-Life Women's Caucus $ 149,000

Interns & Young Leaders Program $ 41,000

One-Minute Commentary Program $ 69,000

Traditional Media $ 141,000

Social Media & Web Development $ 106,000

Coalitions & Outreach $ 63,000

Federal Lobbying $ 125,000

Membership Recruitment and Mobilization $ 860,000

Administrative Expenses $ 425,000

Fundraising Expenses $ 415,000

Candidate Fund Expenses $ 100,000

SBA List Candidate Fund & Bundling

Candidate Donations $ 300,000

SBA List Education Foundation

Charlotte Lozier Institute $ 700,000

Legal Defense Fund $ 800,000

2013 Annual Budget $ 7,046,250

32

Hon. Kelly Ayotte

Hon. Michele Bachmann

Hon. Diane Black

Hon. Marsha Blackburn

Hon. Sam Brownback

Hon. Ann Marie Buerkle

Hon. Chris Chocola

Hon. Jon Christensen

Hon. Mike Crapo

Hon. Barbara Cubin

Hon. Steve Daines

Hon. Renee Ellmers

Hon. Mary Fallin

Hon. Deb Fischer

Hon. Randy Forbes

Hon. Virginia Foxx

Hon. Scott Garrett

Hon. Melissa Hart

Hon. Robin Hayes

Hon. Mike Kelly

Hon. Steve King

Hon. Adam Kinzinger

Hon. Serphin Maltese

Hon. Candice Miller

Hon. Marilyn Musgrave

Hon. Sue Myrick

Hon. Don Nickles

Hon. Kristi Noem

Hon. Anne Northup

Hon. Mike Pence

Hon. Joe Pitts

Hon. Denny Rehberg

Hon. Cathy McMorris Rodgers

Hon. Ileana Ros-Lehtinen

Hon. Jim Ryun

Hon. Andrea Seastrand

Hon. Pete Sessions

Hon. Tom Tancredo

Hon. Barbara Vucanovich

Hon. Ann Wagner

Hon. Dave Weldon

Kim Alexis

Helen Alvaré

Ellen Armstrong

Mary Ellen Bork

Tara Dawn Christensen

Carol Crossed

John Jay Daly

Betsy DeVos

Fran DeWine

Serrin Foster

Patricia Heaton

Noel Irwin-Hentschel

Joanne Kemp

Patricia Kempthorne

Frederica Mathewes-Green

Nina May

Betsy North

Gary Polland

Ben Stein

Admiral James Watkins

Mary Cunningham Agee

Linda Bachus

Kay Baker

Ellen Bartlett

Diana Culp Bork

Cyndi Bryant

Mary Bunning

Jennifer Canady

Mary Cannon

Mona Charen

Bob & Liz Crnkovich

Cathy Deeds

Mary DeMetree

Ann Carr English

Mariel Goss

Betsy Hart

Claire Hastings

Barbara Hayes

Hon. Lynn Hefley

Kate Hinton

Diane Hoekstra

Judy Istook

Colleen Johns

Shirley Johnson

Maureen Ferguson

Mary Fiorito

Judy Landrieu Klein

Bill Kristol

Mary Lucas

Kathleen MacManus

Ed McFadden

Ruthie McIntosh

Norma Metcalf

Nancy Murkowski

Linda Nickles

Gloria Norwood

Karen Pence

Lyle Peterson

Virginia Pitts

Leigh Ann Pusey

Dixie Rapuano

Anne Ryun

Suzanne Scholte

Betsy Sigman

Marie Smith

Jackie Tancredo

Diane Terpeluk

Vicki Tiahrt

Cheryl Weber

Ed Whelan

Gayle Wicker

Joy Yearout

Charmaine Yoest, Ph.D.

Marjorie Dannenfelser Jane Abraham

President Chairman of the Board

ADVISORY COMMITTEE EXECUTIVE COMMITTEE

EXECUTIVE LEADERSHIP

T H I S I S

H U M A N I T Y :

“Every human life

is made in the image of God

and no innocent life

is ever worth sacrificing.”[ ]Our organization works in the spirit and tradition of the original suffragettes. Susan B. Anthony

called abortion “child murder.” Alice Paul, author of the original 1923 Equal Rights Amendment,

reportedly said the early feminists believed that “Abortion is the ultimate exploitation of women.”

Dr. Charlotte Lozier reportedly said that “a person who asks a physician to commit the crime of

ante-natal infanticide can no more be considered his patient than one who asks him to poison his

wife.” Modern feminist Patricia Heaton echoes this theme, saying, “The early feminists were

pro-life. And really, abortion is a huge disservice to women, and it hasn't been presented that way.”

Marjorie Dannenfelser

Susan B. Anthony List President

1707 L STREET NW SUITE 550

WASHINGTON, DC 20036

202-223-8073 (V) 202-223-8078 (F)

WWW.SBA-LIST.ORG

SusanBAnthonyListsbalist

Documents

SBA List 2013 Business Plan