Scaling Up Rural Sanitation in Indonesia

Almud Weitz,

Sr. Regional Team Leader

WSP East Asia and the Pacific

Key Sanitation Parameters - Indonesia

Population in 2008: 228.8 million

Access to improved sanitation (JMP):

Urban: 67%

Rural: 36%

Open defecation (JMP): 58 million

Urban: 18%

Rural: 40%

Currently not on track to

meet MDG sanitation target

Key Sanitation Parameters – East Java

Population in 2006 (SUSENAS): 37.4 million

Urban: 12%

Rural: 88%

Rural sanitation coverage 2004 (SUSENAS): 55%

20% of Indonesia’s poor live in East Java

(SUSENAS 2004)

TSSM Combination Approach

Results to Date

TSSM Indonesia Results

Over 600,000 people gained access to improved sanitation

Over 3,000 communities triggered in 29 districts in East Java, 70% of

these with local government support

Open defecation-free (ODF) communities: over 1,200

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Jun '08

Dec '08

Jun ' 09

Dec '09

Jun '10

Dec '10

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Source: TSSM Project

Dec '09

Dec '10

WSP Monitoring Data

End of Project Target

Additionally close over 40% of funding in

2009 from local government s

Over 1,700 masons and suppliers trained

Upgradable improved pit latrines now

available from one-stop sanitation shops

SMS-based self-monitoring system and

verification system in place

Sanitation service provision now an

indicator of good local governance

This could not happen without:

National government enabling environment:

• National Community-Led Total Sanitation Strategy issued by Ministry of Health

in 2008

• 2010-2014 Medium-Term Development Plan of the Government includes

performance target to achieve an open defecation-free Indonesia by 2014

Key Success Factors

Local government ownership:

33 provinces and over 500 districts – local

government is crucial

East Java districts contributed $470,000 in 2009

and extended triggering process to over 2,300

communities

Up-front detailed research to understand sanitation

behavior and market

Up-front research to understand sanitation

behavior and market:

• Misconceptions around feces and purpose of sanitation

• Upgrading sanitation facility is low priority

• Low awareness of options and costs

• Tolerance and acceptability of open defecation is a factor associated with the

behavior itself

• Social status is significant motivation for improved sanitation

Key Success Factors

Quotes“In my village, even some of the rich people still go tot

the river to defecate, because it is a habit.”

“If the water goes to the paddy field, my waste can act as

fertilizer, it will help the paddy grow, using organic

fertilizer.”

East Java Marketing Mix:

Training of local artisans

Accreditation and branding

Informed choice catalogue with upgradable latrines

Promotional tools to reinforce CLTS demand creation: radio spots, school

games, posters, etc.

Sanitation Marketing

Video

Sanitation Marketing

Areas of focus going forward:

Increasing the ‘hit’ rate from triggering to ODF: 1/3 of all communities

triggered become ODF

Results of impact evaluation

Scale up via national government and donor programs without loss of

quality of results achieved

Key Learnings and Action Going Forward

Speeding up delivery to satisfy demand:

IFC-WSP market assessment (supply chain

and finance)

• Large market potential

• Major barriers are working capital and

consumer finance

Regional knowledge sharing and learning

Thank you

Sanitation Marketing