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SCANAustralia
TM
Monitoring Cultural Change
QuantumMarket Research
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Tomorrow’s Customers
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Converging Trends Setting A New Direction
Filter & Focus
My Home, My Tribe & My Village
Solutions over Ideology
Transfer Of Authority
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New Uncertainties
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Less Relaxed & Comfortable
AustraliaSCAN Stress Index
Index average feeling more stress than a year ago 11 dimensions (1993 = 100)
50
60
70
80
90
100
110
1993 1995 1996 1997 1998 1999 2000 2001 2002 2003
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0
10
20
30
40
50
60
1995 1996 1997 1998 1999 2000 2001 2002 2003
Sufficient
Insufficient
Against A Long Term Backdrop Of Weakening Control
Value Poles %: Personal Control
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Uncertain Basics
% Victorians: Health, ‘Bothered About’
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Uncertain Future
-80
-70
-60
-50
-40
-30
-20
-10
0
10
20
2000 2001 2002 2003
Better
WorseThe Environment
Problem Gambling
Reconciliation
Violent Crime
% Victorians: nett Better/Worse In Ten Years Time
Public Health Care
Public Transport
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“How satisfied are you with the service you receive from …”
% VictoriansVery SatisfiedDissatisfied
Old World, New World
31
29
-16
-21
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But How Deep Is The Satisfaction ?
-9 -9 -11
34
61 61
-10-5 -9
5840
59
2730 242954
56
Weekly Monthly 6 Monthly Annual Less Never
Very
Dissatisfied
Somewhat
% Frequency Use Public Libraries
How Satisfied are you with the service you receive from Public Libraries?
Motherhood?
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Time/Cost/Benefit Analysis
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0
10
20
30
40
50
60
70
80
1996 1997 1998 1999 2000 2001 2002 2003
10
15
20
25
30
35
40
I’ve Done What I Can
“Increasingly I amsimplifying my life”
% Clearly Agree
% Looking for New ways
to Save Time
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15
20
25
30
35
40
1995 1996 1997 1998 1999 2000 2001 2002 2003
Time
Money
I Still Need To Cut Costs
Value Poles %: Time/Money Trade Off
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... And Be Certain It’s Worth The Trip...
0
10
20
30
40
1998 1999 2000 2001 2002 2003
%
Always Has The Item I Want In StockFactors important in choosing where to shop for ...
Liquor
Groceries
Whitegoods
ClothingElectronics
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% Nett
14
-10 -12 -12
-19
+/-
LocalShops
SuburbanCentres
Warehouses
Markets MajorStrips
CityCentre
More
Less
And Stay In My Village
“Compared to a year ago are you shopping more or less often at ...”
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Benefit/Time/Cost Analysis
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0
10
20
30
40
50
60
70
1996 1997 1998 1999 2000 2001 2002 2003
Lots To Make Home A Nicer Place ...
% Homes have
Stereo TV
Full Air ConDishwasher
Cordless Phone
Home Theatre
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0
10
20
30
40
50
60
70
1996 1997 1998 1999 2000 2001 2002 2003
... And a More Fulfilling One
% Homes have
PCMobile Phone *
* personally own/use
Digital Camera
Internet
DVD Player
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Filter & Focus
% Nett: Leisure, Perceived More time/Less time than a year agoMore TimeLess Time
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Literate Nation
19
38
14
28
2003
100+
51 - 100
21 - 50
“How many books do you have in your home?”
< 20
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It’s Not Just:
Jodie, Rodney, Brad, Frank, Nick, Stan, Solomon, Paul, Keith, Brian, Rene etc. etc. etc.
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There Are Bears Out There ...
0
10
20
30
1996 1997 1998 1999 2000 2001 2002 2003
% Households
Direct Share Ownership
CB
A 3
Te
lstra
1
Te
lstra
2
NR
MA
AM
PCo
lon
ial
Te
chW
reck
An
sett
HIH
On
e T
el
Au
dit
Fa
ilure
s
Re
co
rdL
oss
es
Ex
ec.
Gree
d
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... Who Expect Fair as Well
% Vitally Important
Judging the reputation of a business or company
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White Collar Blues
-20
-10
0
10
20
30
40
50
60
70
1997 1998 1999 2000 2001 2002 2003
Great Deal
% nett : Great Deal vs. Little or No Confidence
Little / None
Lawyers
Nurses
Police
Accountants
Choice Magazine
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By Contrast ...
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My Priorities Have Changed
Signs of Success & Accomplishment
15
20
25
30
35
40
1992 1993 1995 1996 1997 1998 1999 2000 2001 2002 2003
%
Making LargeContributionsto Charity
Being a Manageror Executive
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Local Involvement Hidden By Fragmentation
% Membership of Local Clubs & Associations
55%Any Local Group
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Volunteering Hidden By Fragmentation ...
% Volunteering 4,5or 6
39%Any Volunteering
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All Of Which Are Growing
20
30
40
50
60
70
1999 2000 2001 2002 2003
%
Either
Volunteering
Clubs & Groups
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Community Matters
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Humanity & Working Services
%
Vitally Important To Make A Real Local Community
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-11
34
14
36
2003
Libraries Are A Good Thing
Vital
Somewhat Important
Not Important
Very Important
%Importance Of A Public Library To Making A Real Local Community
84%
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34
32 28
24 24 25
3439
29
13117
2001 2002 2003
Library Usage Buoyant In Victoria
Weekly
Occasionally
Never
Monthly
% Victorians
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Tomorrow’s Communities
Interest Identity
Place
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Place The Weakest Community
%
Very SatisfiedDissatisfied
“How satisfied are you with ...”
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30 32 28
30 24 2219
29
9
10913
Inner Metro Outer Metro Regional Country
Different Places
Weekly
Occasionally
Monthly
% Victorians 01/03Use Public Libraries
Home Location
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Different Interests
28 33 29 29 31
31 26 27 22 19
25
36
8
8
4
1113
17
BookReviews
Crosswords
Computers& Tech
Gardening Sport Motoring
Weekly
Occasionally
Monthly
Sections of Newspaper Regularly Read% Use Public Libraries
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Different Identities
Weekly
Occasionally
Monthly
31 32 29 27 27 30
31 2924
21 1616
11
476
11
10
Vege-tarians
Musicians DIYers FootiePlayers
BirdKeepers
Motor BoatOwners
% Use Public Libraries
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Frequency Use The Internet
% Public Library Users
More Than Just Books
Books OnlyBooks +Not
Books
Reasons Use Public Library
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Some Communities Are More Equal Than Others
“AFL Team Support” % Use Public Libraries
N.B. not all differences are statistically significant
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... And Some Are Less!
“AFL Team Support” % Use Public Libraries
N.B. not all differences are statistically significant
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Libraries Of The Future
New UncertaintiesPremium For Old World Values
The Reliable Source
Time/Cost/Benefit AnalysisSpeed of Access
Personal Relevance
Community MattersMore Than Just Place
Interest & Identity Communities
Making Active Connections
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“All the people like us are ‘WE’, And everybody else is ‘THEY’”
Rudyard Kipling
SCANAustralia
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Quantum Market Research 96 Bridport Street, ALBERT PARK VIC 3206, Phone: 03 9699 5688, Fax: 03 9690 9642
