SCENE Media Kit

8/13/2019 SCENE Media Kit

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NEWSPAPER MEDIA KIT

2014-2015

Appleton Fox Cities | Central Wisconsin | Green Bay DePere | Fond du Lac | Oshkosh

2010 Charles E. Dunning

www.LandmarkVistas.com


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INTRODUCTION

STAFF DIRECTORYPublisher

Jim [email protected]

920-418-1777

Office ManagerMarilyn McGrew

[email protected]

920-849-4551

Accounts Receivable/Circulation

Judy [email protected]

920-849-4551

Webmaster/SocialMedia Coordinator

Kelly [email protected]

920-843-2947

APPLETON FOX CITIES CENTRAL WISCONSIN FOND DU LAC GREEN BAY DEPERE OSHKOSH

EDITORWill Stahl

[email protected]

920-277-7189

Merry [email protected]

715-498-1946

Michael [email protected]

920-344-0036

Andrew [email protected]

920-522-3043

Justin [email protected]

920-410-6180

DESIGNERJe Hillis

[email protected]

920-456-9066

Rosalind [email protected]

715-513-0112

Ericka [email protected]

920-602-2297

Ryne [email protected]

920-619-0964

Dale [email protected]

920-203-8429

SALES

Maureen [email protected]

920-522-2381

Matt [email protected]

920-595-1210

Norma Jean [email protected]

715-254-6324

Greg [email protected]

920-251-8944

Charles [email protected]

920-819-0234

Theresa [email protected]

920-366-4468

Dan [email protected]

920-420-2024

Yvonne [email protected]

920-420-3594

The Scene Newspaper is a monthly arts and entertainment newspaperpublished in five Wisconsin communities on the first of each month. Readerscan pick up a copy at more than 1,350 locations with a voluntary single copyrate of 75.

The markets include: Appleton-Fox Cities, Greater Green Bay, GreaterOshkosh, Greater Fond du Lac, and Central Wisconsin. Advertisers have theoption of choosing as many markets as they want, from one to as many asfive, depending on the audience they want to reach.

Each publication is editorially unique to each individual market. Editors ineach market work with freelance writers to ensure the content is written for

the area it serves.


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FIND THE

SCENE ATAirports

Bagel ShopsBakeries

BanksBed and Breakfast

BistrosBook StoresBoutiques

Bowling AlleysCafs

Chamber of CommerceCheese Houses

Chocolate ShopsCoffee Shops

CollegesConsignment StoresConvenience Stores

Craft StoresCredit Unions

DelisDiners

Fast Food RestaurantsFlorists

Game RoomsGoodwill

GrillsGrocery Stores

Health Care ClinicsHealth Clubs

HospitalsHotels

Ice Cream StoresImports

Inns

Jewelry StoresLibraries

Liquor StoresMalls

Meat MarketsMedical Centers

MotelsMuseums

Music StoresNutrition Centers

Pizza PlacesPrivate Colleges

Pubs

Resales ShopsRestaurants

SalonsSteak Houses

Sub ShopsSupper Clubs

SupperetteTaverns

Technical SchoolsTheaters

Tobacco OutletsUniversities

Visitor Bureaus

Wine BarsWineries

Appleton Fox Cities

350+ LocationsCentral Wisconsin

150+ LocationsFond du Lac

250+ LocationsG B-DP

350+ LocationsGreater Oshkosh

250+ Locations

SCENE DISTRIBUTION LOCATIONS PER EDITION

DISTRIBUTION LOCATIONS ARE UPDATED ON A MONTHLY BASIS TO ENSURE THE PUBLICATION IS REACHING AS MANY READERS AS POSSIBLE

Age Ranges

18-20 5%21-35 25%36-45 32%46-55 20%

56+ 18%

GenderMale 52.2%

Female 48.8%

Readers witha 4 Year

College Degree

41.4%

Average Household Income

$70,109 (compared to $66,028 general population)

SCENE readers are 23% more likely to be heavyusers of the Internet (more than 1 hour per day)

Home Ownership74.8% (compared to 64.5% nationally)

Household Size

Average number of people per household: 2.6Readership study conducted in 2014 by University of Wisconsin System


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CAMERA READY AD

SPECIFICATIONS180 DPI minimum

300 DPI recommended

PDF format preferred

JPEG & TIFF format also accepted

Submit via email to the

Designer & Sales for your location

listed in Staff section on page 2.

STANDARDAD SIZES

FULL PAGE9.5 INCHES WIDE BY 10.5 INCHES HIGH

1/4 PAGE4.66 INCHES WIDE BY 5.15 INCHES HIGH

1/2 PAGE HORIZONTAL9.5 INCHES WIDE BY 5.15 INCHES HIGH

1/8 PAGE

HORIZONTAL4.66 INCHES WIDE BY 2.5 INCHES HIGH

1/4 PAGE

HORIZONTAL BANNER9.5 INCHES WIDE BY 2.5 INCHES HIGH 1/2 PAGE

VERTICAL4.66 INCHES WIDE BY 10.5 INCHES HIGH

1/4 PAGE

VERTICAL

BANNER

2.25 INCHES WIDE

BY

10.5 INCHES HIGH1/8 PAGE

VERTICAL

2.25 INCHES WIDE

BY

5.15 INCHES HIGH

Rate Group Cost per UnitOpen $50

CONTRACT48-120 Units $45

121-240 Units $40

241-450 Units $35

451+ Units $30

SIZE INFORMATION4 column format

Unit size is 2.25 inches wide (L-R)and 2.50 inches high (T-B)

Space between eachcolumn is 0.16 inches

Space bewteen each

row is 0.15 inches

Size Units

Full Page 16

Half Page 8Quarter Page 4

Eighth Page 2

ACTUAL UNIT SIZE2.25 x 2.50 inches

Full Color - Add $5 per unit

Preferred Placement - Add $5 per unit


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1. Our publication is distributed in over 1,350

locations in the 5 markets that we serve.2. We are involved in our community events

(publishing the official guides of AppletonsOctoberfest and Neenahs Arts Festival in 2014,for example).

3. You can reach active members of the communitythat frequent entertainment venues, stores,restaurants and events.

4. Our graphics design department offers free

professional ad design to create ads that workfor you.

5. Our sales staff works to create a plan that meetsyour needs to reach your customers, both newand returning.

6. We are devoted to providing our communitieswith the latest information to enrich ourreaders.

PUBLCIATION MONTH APPLETON FOX CITIES CENTRAL WISCONSIN FOND DU LAC GREEN BAY DEPERE OSHKOSH

January Devour Restaurant Guide (Individual Editions)

February Diversity Section (All Editions)

March Visual Arts & Museums Guide (All Editions)

April Green Earth Section Renewable Energy/Recycling (All Editions)

May Home & Garden Section (All Editions)

June Summer Festivals Section (All Editions)

July Mile of Music Iola Car Show County FairConcerts in

the ParkEAA

AugustFox Cities PAC

SeasonTheatre Season THELMA Sesaon

Weidner CenterSeason

Grand TheatreSeason

September Octoberfest & FCBack to School CW Back toSchool FDL Back toSchool GB Back toSchool OS Back toSchool

October Best of the Best (All Editions)

November Holiday Gift Guide (Individual Editions)

December Holiday Gift Guide (Individual Editions)


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Website Veiws(Averages from August 2012 through June 2014)

The website of the SCENE is available for view at www.scenenewspaper.com. There are 4 available advertisement spots todisplay ads that can link to your website (your home page or even a specific page on your site), Facebook, Twitter or PDF.

Web Leaderboard Advertisement(728 pixels by 90 pixels)

1 spot available in the heading of our website*

$175 per month

Web Column Advertisement(300 pixels by 250 pixels)

3 spots available on right side of all pages*

$125 per month*Up to 5 advertisers will occupy each of the 4 available spots through a balanced rotation. Web advertisements can be sentPNG, JPG or GIF format at 72 dpi resolution. Animated GIFs are welcome. Our designers are available to design your web ad.

Averages JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Per Month 10788 8512 10633 12390 12648 11970 13175 11718 12840 12214 12090 11687

Per Day 348 304 343 413 408 399 425 378 428 394 403 377

_________________________________________________________________ADVERTISER

_________________________________________________________________PUBLICATION MONTH SALES REPRESENTATIVE

PRINT: FC FD GB OS CW_________________________________________________________________AD DESCRIPTION

_________________________________________________________________AD SIZE # OF UNITS # OF EDITIONS TOTAL UNITS

_________________________________________________________________RATE TOTAL COST

WEBSITE ADVERTISMENTLeaderboard (728x90px) Column (300x250px)

_________________________________________________________________AD DESCRIPTION

_________________________________________________________________# OF MONTHS RATE TOTAL COST

_________________________________________________________________CONTACT NAME

_________________________________________________________________BILLING ADDRESS

_________________________________________________________________CITY STATE ZI P

_________________________________________________________________OFFICE PHONE CELL PHONE

_________________________________________________________________FAX

_________________________________________________________________

BILLING EMAIL ADDRESS

BILLINGPaperless (Email Invoice, Statement, Tearsheet)

Paper (Mail Invoice, Statement, Tearsheet)

No Tearsheet Needed

BILLING INFORMATION


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TERMS & CONDITIONS: It is agreed the buyer will pay invoices within the terms stated on the invoice. In the event payment is not made, the buyer also agrees to pay a Finance Chargeof 1.5% per month (16% per annum) until the full balance of the account is paid and to pay all collection costs incurred by the seller in enforcement of the terms and conditions of thisagreement, including court costs, actual reasonable attorneys fees and collection agency fees. Buyer further agrees that any line of credit desired or approved is not a limitation of liabil-

ity and the undersigned expressly agrees that it will be responsible for valid charges in excess of a line of credit either desired or approved. Return checks will be assessed a $20.00 fee.

ADVERTISING AGREEMENTEffective Date: ________________________________________Advertiser: ________________________________________

Sales Consultant: ________________________________________

Type of Contract: ________________________________________

Advertiser agrees to place an advertisement in the SCENE for (check one):

120-239 inches 240-359 inches 360-499 inches 500+ inches

Start date is: ______________________________________

Advertisement cost per insertion per month for placement in the SCENE will be:

______________________________________

If Advertiser does not fulfill their contract agreement commitment, Advertiser will be charged for the contracted spacewithin a 30-day period of agreed placement.

ADVERTISER

_________________________________________________________________AUTORHIZED BY - SIGNATURE

_________________________________________________________________PRINT NAME

_________________________________________________________________TITLE

_________________________________________________________________ADDRESS (1)

_________________________________________________________________ADDRESS (2)

_________________________________________________________________PHONE

_________________________________________________________________EMAIL

_________________________________________________________________DATE

SCENE

_________________________________________________________________AUTORHIZED BY - SIGNATURE

_________________________________________________________________PRINT NAME

_________________________________________________________________TITLE

_________________________________________________________________DATE


8/8AD LAYOUT SHEET USE AS A TEMPLATE TO DESIGN YOUR AD

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SCENE Media Kit