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Scheduled CapacityHow signals influence venue programmers’ selection decisions
Dr. Pawan V. Bhansing
Scheduled capacity – P V Bhansing 2
Competition
Theatre and dance companies, cabaret and music all compete for the same stage.
Venue programmers select productions
Scheduled capacity – P V Bhansing 3
Venue programmers
Scheduled capacity: the number of seats that
are available throughout the run of the production
Pre-production phase uncertainty about the
quality of the production uncertainty about
audience attendance
4Scheduled capacity – P V Bhansing
The selection process
Signals
The new production completely new work
conventional: new versions of earlier work
The organization legitimacy: important player, visible – number of reviews
reputation: evaluations – in reviews
audience attendance
Scheduled capacity – P V Bhansing 5
Results
No significant effects on scheduled capacity Previous audience attendance Reputation
Significant effects on scheduled capacity Conventional productions of companies with high
legitimacy receive the most scheduled capacity Companies with low legitimacy have more
scheduled capacity when they produce new works
Scheduled capacity – P V Bhansing 6
Results
Low Legitimacy
High Legitimacy
Sch
edu
led
cap
acit
y
Conventional New
Scheduled capacity – P V Bhansing 7
Art and Commerce - the objective
Audience size High legitimacy conventional Low legitimacy new
Artistic innovation New focus on smaller venues
High legitimacy higher scheduled capacity. Growth strategy without compromising artistic content.
Scheduled capacity – P V Bhansing 8
Discussion
Reducing uncertainty is important for intermediaries, such as venue programmers. Is this uncertainty an important issue in the development of new products?