School Breakfast Video Contest

Breakfast Fit for Kids

Hosted By

Louisiana Fit Kids

An initiative of LSU’s Pennington Biomedical Research Center

and Louisiana Department of Education Division of Nutrition Support

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ABOUT

This will be Louisiana Fit Kids’ first ever School Breakfast Video Contest. High school students throughout the state are invited to create and submit videos that highlight the benefits of school breakfast. Selected videos will also be featured on the Louisiana Fit Kids website and on social media outlets.

For Questions, Contact: Cathy Carmichael

(225) 763-2799 orcathy.carmichael@pbrc.edu

DUE DATE

February 28, 2017

WINNERS ANNOUNCED and PRIZES AWARDED

March 2017

Videos will be showcased during National School Breakfast Week:

March 12-16, 2017

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CONTEST RULES To be considered, video entries must meet all contest guidelines.

1. Participants must be in high school and live in Louisiana.2. The video entry must be 30 seconds or less, original, student-produced, educational,

entertaining, and content appropriate.3. The entries may be submitted by students, a classroom, or a school club.4. Entries must promote healthy school breakfasts.

• Words and Items that are NOT considered healthy include (but are not limited to):Bacon, Butter, Sausage, High Sugar Cereal, Syrup, Donuts, and Pastries.

• Words and Items considered healthy include (but are not limited to): Whole GrainBread, Fresh Fruit, Eggs, Nut Butter, White Milk, Vegetables, and Yogurt.

5. The video must feature a reimbursable school breakfast meal. Please review the HelpfulInfo section on page 6 for more information. Participants are encouraged to work with theirschool’s Food Service Department to meet this requirement.

6. The video must feature a scene in a school cafeteria. However, the entire video does notneed to be in the cafeteria.

7. Each video MUST show why it's beneficial for teenagers to eat breakfast at school.8. Group scenes are encouraged but not required.9. No professional assistance is allowed. Adults may assist with production but are limited to

verbal guidance only. Adults are not to be content contributors.

If entries do not meet the contest eligibility or technical requirements, the LA Fit Kids staff and judging panel reserve the right to disqualify entries.

SUBMISSION GUIDELINES Upload video to Louisiana Fit Kids Filedrop (https://filetransfer.pbrc.edu/filedrop/~AcyQrD). Fill out a Contest Entry and Photo Release Form (page 9) and mail, fax, or e-mail the form prior to the contest deadline (February 28, 2017).

The Photo Release Form will permit Pennington Biomedical Research Center and the Louisiana Department of Education to publicly exhibit submitted films and to use any pictures that may be taken along with a press event.

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JUDGING CRITERIA The final judging panel, consisting of representatives from child nutrition programs from across

the state will rate each video using the criteria listed below.

LA Fit Kids: School Breakfast Video Contest Criteria Points Questions to Consider

Accuracy 4 pts Is the film based on accurate information and statistics?

Production Quality 3 pts Was the film well produced? Was the dialogue easy to hear and the images easy to see?

Creativity & Originality 8 pts How unique are the ideas presented in the film? Does the film deliver the message in a new way that relates to teens?

Category Theme 5 pts For schools that have school breakfast programs, did the video show why it’s beneficial to eat breakfast at school? For schools without school breakfast programs, can the video be used to encourage the start of one?

Contest Rules 15 pts Did the video follow all contest requirements? (scene in the school cafeteria, healthy school breakfast, reimbursable breakfast meal, etc.)

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PRODUCTION TIPS

Tips for Video Preparation

Make sure your film is no longer than 30 seconds. Remember, it’s like a TV commercial!

Think about your audience. You are trying to educate other teens on the importance of eating breakfast.

Your message should be short and to the point. Do not send the viewers too many different messages. You only have 30 seconds, so use your words, time, and images wisely.

Identify your “hook.” You have to grab your viewers’ attention to hear your message, so think of ways to hook them. A hook can be a funny message, a shocking statistic, an emotional story, etc.

Check your facts. Make sure all of the information that you use is accurate and up to date.

Be creative. Your film can be live-action or animated and include anything from people to puppets. Have fun with it! Ideas include: flash mobs, skits, songs, raps, etc.

Speak slowly and clearly. If your film has dialogue, make sure viewers are able to understand it.

Make text readable. If your film displays text, make sure the words are on the screen long enough and are large enough for the average person to read them.

Keep your raw materials. Keep your original video and computer files until the contest is over!

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HELPFUL INFO

Food Components for a Reimbursable Breakfast: 1. Milk2. Meat/Meat Alternate3. Vegetable/Fruit4. Grain

Meat/Meat Alternate

Grain

Entree= 2 Grains OR 1 Grain and 1

Meat/Meat Alternate

Vegetable/Fruit/ Fruit Juice

Milk

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A Reimbursable Breakfast contains 3 out of the 4 food components. Example: Milk, Grain, Fruit

The following are examples of Reimbursable Trays:

Tray includes 3 components: 2 Grains,

Fruit and Milk

Tray includes 4 components: Grain, Milk, Fruit Juice and

Meat Alternate

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Examples of food items that may be included in a reimbursable meal:

Milk Meat/Meat Alternate

Fruit Vegetable Grain

Low fat or skim white

milk

Lean meat Poultry

Fish Cheese

Eggs Nut butter Dry beans

Yogurt Peas

Nuts/seeds

Apple Banana Orange

Strawberry Blueberry Pineapple

Mango

Potato Tomato

Bell pepper Onion

Mushroom Spinach Zucchini Carrots

Bread Biscuit Bagel Cereal

Oatmeal

**Grains must be whole grain

For more information on the National School Breakfast Program visit:

http://www.fns.usda.gov/sbp/school-breakfast-program-sbp

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Louisiana Fit Kids School Breakfast Video Contest Breakfast Fit for Kids

Contest Entry and Media Release Form

Contact Information: Video Title: School: School Mailing Address: Class/Club Name: Name of Teacher, Class Advisor or Parent Volunteer: Student Name(s):

Contact E-mail: Contact Phone Number:

Video/Photo Release: NOTE: Please fill out a photo release form (next page) for each student that is involved in the creation of or featured in the video. A parent must complete the release form for students under 18 years old.

Please send completed form(s) to Louisiana Fit Kids either by mail or e-mail:

Mail: LA Fit Kids Project c/o Cathy Carmichael 6400 Perkins Rd., Baton Rouge, LA 70808

E-mail: louisianafitkids@pbrc.eduQuestions: 225-763-2799

6400 Perkins Road | Baton Rouge, Louisiana 70808-4124 | Phone: (225) 763-2500 | Fax: (225) 763-2525

www.pbrc.edu

AUTHORIZATION FOR USE AND DISCLOSURE FOR MEDIA* PURPOSES *Media includes but is not limited to print, broadcast use, photography, videotape, audiorecording, interviews, publications, internet and social media.

Description of Information to be released:

For use with the Louisiana Fit Kids Program.

I authorize the release of Protected Health Information or Non-Protected Health Information, as may be defined above, about me or the person whom I am authorized to represent to the PENNINGTON BIOMEDICAL RESEARCH CENTER for media purposes as specified below:

TYPE OF MEDIA: Check all that apply: _x_television __x_radio _x_newspaper _x_internal publication _x_academic journal _x__social media/internet ____other; please explain: __________________________________

No Payment Involved I understand that I will receive no payment or remuneration for my agreement to participate in the media activities checked above. I also understand that by signing this form, I transfer all rights and claims regarding photography, videotape, audio recordings, interviews, and publications that I may have now or in the future to PENNINGTON BIOMEDICAL RESEARCH CENTER.

Right to Revoke I understand that I can revoke this authorization at any time, unless PENNINGTON BIOMEDICAL RESEARCH CENTER has already relied on it, by contacting the Compliance Officer at 6400 Perkins Road, Baton Rouge, LA 70808. Unless revoked, this authorization will not expire.

Disclosure I understand the information disclosed by this authorization may be subject to re-disclosure by the recipient and no longer be protected by the Health Insurance Portability and Accountability Act (HIPAA) of 1996. PENNINGTON BIOMEDICAL RESEARCH CENTER, its employees, officers, and physicians are hereby released from any legal responsibility or liability for disclosure of the above information to the extent indicated and authorized herein.

Date: ____________ Printed Name: __________________________________________ Signature: ______________________________________________

Authority to Sign and Relationship, if personal representative: ____ Parent of Minor ______ Legal Guardian ______ Power of Attorney ______ Other (Specify: ___________________)