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1 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
SRADV PUBLIC SCHOOL, INDIA 𝐒𝐂𝐇𝐎𝐎𝐋 𝐍𝐀𝐌𝐄, 𝐂𝐎𝐔𝐍𝐓𝐑𝐘̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅
BUSINESS PLAN
Written by 𝐊𝐚𝐫𝐭𝐢𝐤𝐚𝐲 𝐆𝐫𝐨𝐯𝐞𝐫, 𝐒𝐚𝐧𝐢𝐝𝐡𝐲𝐚 𝐆𝐮𝐩𝐭𝐚, 𝐍𝐚𝐲𝐚𝐧𝐚 𝐌𝐚𝐥𝐢𝐤, 𝐑𝐢𝐬𝐡𝐢 𝐆𝐮𝐩𝐭𝐚, , 𝐀𝐧𝐬𝐡𝐢𝐤𝐚 𝐀𝐫𝐨𝐫𝐚, 𝐒𝐡𝐮𝐛𝐡𝐚𝐦 𝐑𝐚𝐭𝐡𝐢
VINEETA GARG 𝐋𝐄𝐀𝐃 𝐓𝐄𝐀𝐂𝐇𝐄𝐑̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅
NEERU MITTAL CO-ORDINATOR
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL
Section A: Our Business Details
Business Name SAMBHAV – Lets make it possible
Business Activity
Paper Matrix
Main product / service
Paper made products: Keyrings, Home décor (Wall hangings,
wind chime, snowflakes, flower vase, Photo frames),
Organisers(Table mat, Pen Stand, Fruit Basket), Jewellery
(Earings, Rings, Necklaces), Festive Items (Decorative diyas,
Rakhi/Friendship Bands, Greeting cards based on occasion)
No. of students involved in business planning
activities (including writing this Business Plan) Boys 25 Girls 35 Total 60
Financial Summary
Our Local Currency is: INR US Dollars $
Period of time budgeted for 7 Months
Total Income (Estimated) 15570 241.58
Total Costs (Estimated) 4065 63.07
Profit (Estimated) 11505 178.51
Start-Up Costs (Estimated) 300 4.65
Section B: Market Research and Target Market
1. Here is a description of the Market Research done by us, including how many people we spoke to.
2 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
We initiated the research by personally interviewing the market personals and gathering the thoughts and needs of general public.
❖ We started up with face to face interaction with people, getting to know their tastes and preferences. Our team spoke to few sets of people to know more about prevailing market trends.
❖ Our team interviewed individuals, groups, students, teachers, housing societies, nearby residential areas who are the potential buyers of our products.
❖ A questionnaire was also prepared by students including questions like the product liked by different age groups and gender, factors important while choosing product, customer inclination towards a particular product, preferable mode of purchase(online/offline) etc. Questionnaire Link : http://bit.ly/2upyNui Sample Questionnaire:
❖ The questionnaire was distributed to around 50 people both inside and outside school. ❖ These responses were then viewed by our marketing and creative teams to jot down
customer preferences and start the manufacturing process accordingly. ❖ This survey helped us in deciding upon many aspects of our business plan like product-
Quality & Quantity, packaging style, pricing strategy and type of customers to approach
Interview SessionIndividuals
Groups
Teachers
Students
Housing Societies
Nearby residential areas
3 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
❖ We found after analysing that a large group of people showed interest in our products. ❖ Our survey also reflected that most of the customers are buying online products because of
affordable price, this resulted in deciding a reasonable price strategy keeping in mind quality aspect. ❖ Women had more inclination towards earrings, rings and necklaces.
❖ Kids were more enthusiastic about colourful keyrings and organisers.
❖ Youngsters were more into home decor, friendship bands, hair clips, bags etc.
❖ Around 70% of people showed interest in customized jewellery so we targeted more of women. ❖ Our survey also showed inclination of customers towards festive items based on different
festivals. a. August – Rakshabandhan/Friendship Day (Rakhi/Friendship band) b. September – Teachers Day (Teachers Day Greeting cards) c. October – Diwali and Dusshera(Decorative Diyas and Home Decor)
❖ Parents (potential customers) were found to be more enthusiastic about handwork of students. This emotional connect will result in increasing sales. ❖ Our school is located in a central location comprising residential and market area which
gave us a good opportunity to explore the market more and know their taste and preferences.
WomenEarings
Necklaces
Rings
Bangles
Kids
Keyrings
Organisers
Greeting Cards
YoungstersHome Décor
Friendship Bands
Hair Clips
Bags
4 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Section C: Competitors and Competitive Advantage
3. These are our main competitors and their strengths and weaknesses.
Competitor Name
Strengths
Weaknesses
Archies Gallery (Pankaj Complex)
• Popular Brand Name
• Stores are located almost everywhere
• Wide variety of products
• Large scale business
• Expensive products
• Customer is spending more money on one-time-use product like Festive items.
Raj Book Depot (Located in nearby local
market- Dayanand Vihar)
• Easily accessible
• Prime location
• Fluctuating Prices
• Lack of Stock sometimes
Online Shopping Websites
(Amazon, Mytra)
• Affordable price
• Everything available at one place
• Degraded Quality
• High delivery charges
4. Our competitive advantage – This is why we are going to be better than our competitors:
We have a great idea for a product--something that's bound to capture the hearts and minds and wallets of consumers everywhere. We are going to be better than our competitors because of:
Overall Survey Result
Women
Kids
Youngsters
5 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
❖ Handicrafts items: Our products are purely handmade which are made by our production team and involves lot of innovations and creative imaginations.
❖ Eco-Friendly: We have focused only on paper made products which make them environment friendly and sustainable for the prevailing environment as we are going through various environmental issues like Global Warming, pollution etc. Our products lead to decrease in such issues by using the waste paper instead of throwing it in trash or burning them.
❖ Good Quality and Uniqueness: Our products are made keeping in mind quality aspect and are
unique in its own as these products are made by individual creative minds leading to an altogether different production.
❖ Product customization: We will also customize the products according to customers’ requirements by taking pre-orders and bookings for customizing products like designing earrings/rings/necklaces of a particular color or design as required by customer.
❖ Promotions and Marketing: We are planning to spread our business from small scale to large scale by promoting our initiative through social media (Facebook advertisements, whatsapp groups), Pamphlets, brochures, School Magazine (for inhouse customers), putting posters in local nearby market area (for outside customers).
❖ Community Service: Every business set up has profit as its main motive. We in addition to this we are focusing on societal aspect of serving the community by visiting slum societies (Arya Nagar) or nearby government schools (Sarvodya Kanya Vidyalaya, Karkardooma) to teach them to earn their own livelihood and hence justifying the Tag line “Teach a Man to Fish”.
Section D: SWOT Analysis
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5. This is our SWOT Analysis.
Strengths – What are our business’ strengths?
• Easily available raw material(paper)
in the school premises as lot of paper is
used and wasted during regular working
days and we make use of such paper to
generate finished products.
• Creativity and Individuality- We gave
liberty to our creative team to use their
imagination in creating handicraft
products. Individual thoughts are
always welcomed to enhance our
creativity.
• We have access to a well-established
captive market which consists of
parents and staff members of our school
• No compromise in quality.
• Strength: we have a good strength of
4000 students and around 200 teachers
supporting the initiative
enthusiastically.
Weaknesses – What are our business’ weaknesses?
• Maintaining continuity in business can
also become problematic on account of
school holidays and vacations
Opportunities – What opportunities do we have for
our business?
• There are many fairs and events which
are conducted regularly in our school
providing us with an opportunity to
showcase our products in such events
and cater to an increasing market.
• We are easily accessible to our
customers.
Threats – Do we face any threats to our business?
• Our main threat is that since we are
making our product from paper, they
cannot last long. We cannot compare
them with similar products made from
plastic, metal or glass in terms of
sustainability.
•
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up our business: Time period
Task
First week of April Selection of the core team members (students) Division of the students into different teams
April Second week onwards To finalize the business product:
7 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
• Do market research survey, speak to local
community, teachers and parents
• Consider availability of resources
• Brainstorming by core team of their classmates
From the results, we decide to make paper products.
We start collecting raw materials like old
newspaper, waste paper, used colorful paper, and
decorative material like beads etc.
We spoke to the school caretaker to make available
all the paper junk in the school to us.
We design our promotional activities like giving out
leaflets
May first week We make a blog to keep all the information related
to the project in one place
Make samples of our products.
Plan to generate startup capital and to exhibit our
market products.
This also helps us to analyze the choice of the
people. May second week We hold a fund raising cum exhibition of our
products to generate capital
June We decided to make products i.e. Rakhi and friendship band for the upcoming festive season.
July Marketing team: Do promotional activities like making posters placards and handouts to advertise our products prior to Rakhi (festival) and friendship day. Display the posters not only in the school but at the shopping complex opposite the school and local market near our school Production team: Do net surfing to get more ideas for making products and increase our product range Make the products Rakhis Rakhi thalis Gift items like Paper mats, paper flowers, decorative bangles, keychains, earrings etc Friendship bands
August first week Put up a stall outside school premises to be able to sell our products to localities apart from the school community. Document the details of potential customers for the upcoming festivals in October
August second week- September
Take orders from customers for the big festivals like Diwali, Dusshera etc.
8 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Customization of our products Promotion of products by marketing team Make the products
• Earthen lamps
• Organisers
• Home décor items
• Gift items Creative team
Focus on serving the community by teaching the skills to children of nearby slum societies (Arya Nagar) and nearby government schools (Sarvodya Kanya Vidyalaya, Karkardooma) . The creative team will supervise them initially. The products made by them will also be a part of our stall and the children will also be a part of our carnival while selling the products.
9 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
Task
How long does it take?
How often? Daily/Weekly/Monthly
Who? Who will be responsible
Selection of core team
1 week Once for the entire project
Board of Directors/ Teachers
Market survey 1 week Twice
Once for research and
second before the
festive season
Marketing team
Collection of raw
material
15 minutes
Daily
Production Team
Storage and stock
taking
20 minutes Once a week Finance team
Researching ideas to
make products
30-40 minutes Regular Basis Creative Team
Producing and
packaging
30-40 minutes Daily Production team
Marketing
(Advertisements and
Social Media)
1 Week Before Each event Marketing Team
Planning of Launch
event
4 Days Once Board of Directors
All teams
Planning of stalls for
each festive season
4 Days Once in every two
months
Board of Directors
All teams
Pricing of products 2 days Before Each event Marketing Team and
Finance Team
Community service
(visiting nearby slum,
Arya Nagar to teach
them the skills)
1 Day Once in two months Creative Team and
Production Team
8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and a diagram of our business team structure (when possible). Our business team core structure is as follows:
10 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Above are the heads of various teams, apart from this there are other members working under these heads.
Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion).
a) Product –
Our product is basically a eco friendly. We are making all our products using old used paper. Our
speciality lies in maintaining the quality without compromising with the environmental aspect. We
have focussed only on paper based manufacturing like creating items like colourful jewellery made
from paper quilling, home decor items made up of waste material like paper laterns or wall
hangings by collecting paper from all the classes and using them wisely. These items are available
in market at very high prices and obsolete quality that might harm the environment. In contrast to
outside market, product customization is aso available with us which involved taking customer
requirement and designing the product accordingly. We have also involved festive items
considering INDIA as a country of festivals and culture. We have a wide variety of items to be made
with paper and hence justifying our logo and Tagline- SAMBHAV-Lets make it possible.
Our Logo
b) Price –
Our products are available at very reasonable prices so as to induce customers to buy more and
serve the community by supporting the initiative. The prices are decided keeping in mind profit,
manufacturing cost and competitors price. We kept in mind the following to determine the price:
1. Since our products are paper based, we cannot keep high prices as they will not last very long.
Most of our products are to be used only during the festivals like rakhi, Diyas(Earthen Lamps),
decorative material etc.
11 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
2. We are using waste paper, old and discarded decorative material , newspapers etc as raw
materials. Apart from this we have to spend very little amount on adhesives etc, so our
manufacturing costs are very low .
3. We found that our competitors are selling the same festive products at a much higher price.
We decided to give strong competition to our competitors so we kept the prices low. But we
made sure that our price not only covers the manufacturing costs but also gives us some profit.
We also took into account the product category , like for example, keychains were lower
priced than earrings as earrings sell more easily than keychains and are more in demand.
c) Place – Since it is a school based business, most of the customers are the school stakeholders ie
teachers, parents, students. So we can set up stalls during Parent Teacher Meetings. We have
generally targetted parents, students and teachers of our own school as we have a good strength of
4000 students and around 200 teachers, supporting the inititive enthusiastically.
We can also arrange various fairs and events in the school premises during festive
season to sell our prodcuts .
Our school is located in residential area where community fairs are put up during
festival time. We can also put our stalls and sell our products to large community
gatherings
d) Promotion –
We promoted our products using social media, pamphlets, brochers and using school notice
board for more effective advertising.
• Our creative team will make attractive posters which would be put on various notice boards
in school to attract students and teachers.
• Students residing in the school neighborhood in frequently visited places in the local market
like Mother Dairy booth, Chawla’s Kitchen etc. to attract local community.
• We will also carry out a promotional campaign on the school website which is visited on
regular basis by students and parents.
• In our school, all the teachers have WhatsApp groups and Snap homework app which
connects the students, teachers and parents class wise. We shall also put up promotional
messages, product range with prices, exhibition dates on these to inform them.
• We are offering discounts to bulk buyers.
• We will give commission to members who can find customers or customers who find other
customers.
• We will use a very prominent social networking site, FACEBOOK to promote and inform
the entire community.
12 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Appendix Section: Students in Action
Please find in this space 3 pictures (when possible) that clearly shows our involvement as students in our business planning activities.
Planning
Production
Products sale
13 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR SERVICE
QUANTITY
SALES PRICE SALES INCOME (Quantity x Sales Price)
Keyrings
50 20-40 2000
Organizers 15 30-40 320
Earings 40 30-50 2000
Necklaces/Pendant set
18 40-50 900
Rings 50 15-20 1000
Bags 25 7-10 250
Home décor 22 100-150 3300
Rakhi/Friendship band
65 30-40 2600
Decorated Diyas (For Diwali)
80 30-40 3200
TOTAL SALES INCOME 15570
2. Costs (estimated)
NAME OF ITEM QUANTITY
COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Keyrings
50 5 250
Organizers 15 10 150
Earings 40 10 400
Necklaces/Pendant set
18 10 180
Rings 50 5 250
Bags 25 0 0
Home décor 22 30 660
Rakhi/Friendship band
65 10-15 975
Decorated Diyas (For Diwali)
80 10-15 1200
TOTAL COSTS 4065
14 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
3. Profit (estimated)
Our Local Currency
TOTAL SALES INCOME 15570
TOTAL COSTS 4065
PROFIT (Total Sales Income – Total Costs)
11505
4. Start-Up Budget (estimated) Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.
a) Equipment & Supplies Start-up
EQUIPMENT & SUPPLIES
NAME OF ITEM
QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
Paper recycling unit
1 0 0
Paper Quilling Machine 10 20 200
Paper shredding device 1 0 0
Glue stick/ Fevicol 10 10 100
TOTAL EQUIPMENT & SUPPLIES START-UP 300
b) Equipment we don’t need to buy as we own/have access to: Paper recycling unit (Already installed in school) Paper Quilling machine Paper shredding device c) We will get the Start-Up capital needed for our business by: We needed around Rs.3500 for the startup capital. We decided to carry out the following: 1. Selling recycled paper to school Canteen: By recycling the used exam papers and selling it to the canteen vendor for ecofriendly and hygienic packaging of food being served to students. 2. Selling of old newspaper and junk: We sold almost 20 kg of newspaper, used exam papers etc.
15 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
3. Using waste paper and material collected from all the classes during regular school our creative and production teams made useful products. We sold them in a small exhibition set up during school PTM. Huge parent participation was witnessed during the exhibition. The capital generated from this was estimated at Rs. 3405.
Additional comments: We have learnt a lot during our planning stage. What to make, how to make, keeping in mind so many factors have helped us to do multi-tasking. We are now more confident and optimistic in our approach.
Our Local Currency used :
INR
Exchange rate to US Dollars:
64.45
Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
same Improved
1. Are more confident speaking in front of other people (e.g. during market research) Yes 2. Work better with people with different opinions to theirs Yes 3. Have improved their team working ability, e.g. if other team members were struggling
they offered support to them Yes
4. Are more confident analysing information Yes 5. Are more able to use their ideas to organise and plan work in order to reach their goals Yes 6. Are more able to look at different ways to solve a problem and are more confident in
selecting a solution Yes
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
16 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
Leadership Communication Aspiration
Confidence Decision making Other – Please specify:
Problem solving Team work
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in Science
Yes, in Maths Yes, Other – Please specify: Accounting, Art and craft
Yes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
No
I don’t know
Yes – Please specify: The students are using their newly acquired skills to inspire their peer group and induce them into this activity. Also, the community services done by them has developed a sense of care and share.
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your
learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
