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WANGU PRIMARY SCHOOL, KENYASCHOOL NAME , COUNTRY
BUSINESS PLAN
Written by 1.Mitchelle Akinyi (Class 6 ) ;2.Sheillah Achieng (Class8 );3. Liz Atieno (Class6 ); 4.Kevin JumaClass 8
5.ROSE WANGARI (CLASS7) ; FAITH MWENDE¿
FLORENCE MUTUALEAD TEACHER
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL
Section A: Our Business Details
Business NameAgribusiness
Business ActivityGreenhouse; fish farming; Poultry farming and irrigation farming
Main product / service Fish, chicken, eggs, tomatoes, onions, kale (vegetable)No. of students involved in business planning activities (including writing this Business Plan)
Boys: 4 Girls: 11 Total: 15
Financial SummaryOur Local Currency is: Kshs. US Dollars $
Period of time budgeted for: March 1st 2016 to April 30th 2017 Total Income (Estimated) 1,537,400 15,374
Total Costs (Estimated) 1,271,529 12,715
Profit (Estimated) 265,871 2,659
Start-Up Costs (Estimated) 758,600 7,586
Section B: Market Research and Target Market
1. Here is a description of the Market Research done by us, including how many people we spoke to.In April 2015, we undertook a market research on the products that we wanted to come up with that we hope will give us a better result. We started our market research with the people we have- the students. We wanted to know what is commonly used in their homes, the type of food commonly consumed. Through the students, we came up with products we hope sells based on the family consumptions. We segmented the students on their grades. In every grade, we talked to 7 people, making it a total of 48 out of 2,500 students. Secondly, we did a market research on small traders around Dandora on the kind of products they sell mostly and why. We talked to 12 small traders in Dandora in total.
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2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
In the result of our Market Research, we found out that majority of people will buy our products are mostly parents of the children whom we are in the same school. We also found that small traders who sell small items in their shops/ kiosks would buy from us to resale within the community.
The students also have their friends in other schools within Dandora. They have agreed to talk to their friends to talk to their parents to buy from us in the school.
The teachers will also buy from us. We have 40 teachers who form a sizable number of clients, including their families and friends.Lastly, Supermarkets near the estate of Dandora shown interest in buying from us.
Section C: Competitors and Competitive Advantage
3. These are our main competitors and their strengths and weaknesses.
Competitor Name Strengths Weaknesses
James Gichuru Primary School
The school has fewer students compared to
Wangu Primary School. This make it possible to manage them and also feed them. Wangu has
twice the number of students in James
Gichuru Primary School.
They do not have Entrepreneurship club that make this kind of activity continue. The school lack space to carry out the kind of
work we do. Like Wangu Primary School, they are
also neighbouring the dumpsite. The only
difference is they did not plant more trees to
purify the effects of air coming from the
dumpsite.
Ronald Ngala Primary SchoolRonald Ngala is situated 1 km away from the dumpsite. This make it to have clean air and quality soil. The
school also have fewer students compared to our school, making it
easier to manage them to work.
They do not have entrepreneurship club and lack space to undertake
the kind of project we to do.
Ushirika Primary SchoolUshirika Primary school is also located 1 km away from the
dumpsite, thus having quality air and soil to grow crops and raise dairy.
The school also has fewer students than Wangu.
The school does not have enough space. They also do not have
school entrepreneurship club to make this kind of work sustainable
as it requires the people to continue with the project even
after when those who started the project are gone.
4. Our competitive advantage – This is why we are going to be better than our competitors:
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Wangu Primary School is the only public primary school within Njiru District to have Business Entrepreneurship Club. This has given an added advantage because we have students who are involved in different kinds of businesses. We also the only school that produce its own food that we sale and is used to feed students through our school feeding programme. This means that students in our school is well fed and have no time to go to scavenge for food in the dumpsite, but to study in school. This is why our school’s performances have been good since 2013. We have been leading, the reason why so many students come to our school.
Section D: SWOT Analysis
5. This is our SWOT Analysis.
Strengths – What are our business’ strengths? We have Entrepreneurship club that has
been teaching students to develop projects that can improve family livelihoods.
The club teaches other students’ business concept and products development.
We have ready market within the community we come from. This is a strength as our products are sold within the community
We have the numbers. The large number of students means large market base.
We have good teachers involved in the entrepreneurship and young farmers clubs. They continue to impact skills to other children, making it attractive for other students to be part of the clubs.
We have exposure nationally and internationally. Our students compete with others in business competition.
Weaknesses – What are our business’ weaknesses? Large number of students at time does not
translate in to market. Majority of families are too poor to afford basics. However, we compensate this by lowering our prices and giving the parents products to sell, then give us money later.
The school has so many students. Much of the resources we get out of sale is used to support them in terms of uniforms, school feeding programme, buying reading and writing materials and paying their tuition.
Majority of students engaged in entrepreneurship programme are from upper classes who have got months or two years to finish their primary education. This means that there is not enough time to get involved with the programme since they must set aside time to study for their national examinations.
Opportunities – What opportunities do we have for our business?
We have ready markets for our business both with our students (parents) and business communities- both small and big.
We have labour force in our students who are ready and willing to learn to run with the ideas.
Threats – Do we face any threats to our business? Majority of our clients are very poor
people who buy in small volumes. This means that while the production might be high, purchasing power would be down. This calls for marketing beyond our bases.
We have competitors from established farms outside Nairobi. They have already established markets.
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up our business:
1. Purchase of ploughing equipment2. Setting up greenhouses3. Digging water collection points within the school to harvest rain water4. Constructing poultry house
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5. Digging fish ponds7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and a diagram of our business team structure (when possible).
TEAM MEMBERS:Students:Mitchell Akinyi (Class 6)Sheila Achieng (Class 8)-Treasurer Liz Atieno (Class 6)Kevin Juma (8)Rose Wangari (7)Faith Mwende (7)Penina Gathuri (8) ----ChairpersonMartha Barasa (7)----Assistant ChairpersonWinnie Wairimu- SecretaryRenix Maina- Assistant SecretaryEmmanuel Omondi-MemberEdwin Mbithi-(6) Member
Monica Njeri- (5) MemberFatuma Hassan- (7) MemberJanet Wathithi- (8) Member
Teachers:Mrs. Judith Achieng Otieno (Assistant Patron)Mrs. Rebecca Asuma (Patron)
Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion).
a) P roduct – Our products/services are Vegetable (kale & Spinach) sales, fish, chicken/ eggs, onion and tomatoes
b) P rice – We will sell it at this price:Vegetable (Kale/ spinach- 10 leafs @Kshs 20; fish (1kg)-Kshs 650; Eggs -1 egg @ Kshs 15; Onion- 5 pieces
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Task How long does it take? How often?Daily/Weekly/Monthly
Who?Who will be responsible
Training more members to run the business
Three months Weekly ( Every Saturdays) Older students and teachers involved in entrepreneurship club
Ploughing One month Weekly All students in school, teachers & young farmers’ club members.
Weeding the Two months- depending on crops
Daily Older students, club members
Harvesting Three months (depending on crops)
Monthly Older students & teachers
Setting up Greenhouse One months Installed once Professional from Ministry of Agriculture
Weeding out weeds in greenhouse
Four months Daily Older children, members of clubs & teachers
Harvesting products in greenhouse
Three months Daily for two months Students
Digging & cementing water collection point
One months Daily Professional help
Digging fish ponds & installing liners
One month Daily Older students
Putting manure in the pond for fertilization; food and fingerlings
Two weeks Weekly students
@ Kshs 35 and tomatoes -5 pieces @ Kshs 30.
c) P lace – We will sell our product/service at this place:We will sell our products within the school compounds to the parents, teachers and small time traders within the community. We will also sell our products to supermarkets, hospitals and other boarding training institutions.
d) P romotion – We will promote our product/service by:We will be doing promotions to our products and services through the word of mouth, using students to reach their parents, through our teachers. We will also be using fliers and even social media to reach out to more clients to support our cause by buying our products.
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Appendix Section: Students in Action Please find in this space 3 pictures (when possible) that clearly shows our involvement as students in our
business planning activities.
Members of Wangu Primary School Entrepreneurship Club displaying their products
Members of Wangu Entrepreneurship Club during one of their meetings.
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FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR SERVICE
QUANTITY SALES PRICE SALES INCOME (Quantity x Sales Price)
Kale 150,000 leafs 10 leafs @ Kshs 20 300,000
Spinach 150,000 leafs 10 leafs @ Kshs 20 300,000
Onion 12,000 pieces 5 pieces @Kshs 35 84,000
Tomatoes 12,000 pieces 5 pieces @ Kshs 30 72,000
Eggs 8,600 pieces 1 egg @Kshs 15 129,000
Chicken 720 chicks I chick @800 576,000
Fish 2,000 (1 fish @ 1kg) 1 fish @ Kshs 650 1,300,000
TOTAL SALES INCOME 2,761,000
2. Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Setting up chicks house Two 184,000 368,000
Setting up Greenhouses Three 132,000 396,000
Seeds for planting 0ne tone 4,700 4,700
Water collection point for irrigation
1 250,000 250,000
Pipes for irrigation 1,000 110 110,000
Cover Nets for fish ponds
2 32,000 64,000
Digging fish pond 2 105,000 210,000
Fingerlings 5,000 15 75,000
Manure for both fish and for farms
20 tones 850 17,000
Chicks 1,800 100 180,000
Chicken feed 49 bags 3,200 156,000
Vaccine 5 8,600 8,600
TOTAL COSTS 1,839,300
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3. Profit (estimated)
Our Local Currency
TOTAL SALES INCOME 2,761,000
TOTAL COSTS 1,839,300
PROFIT (Total Sales Income – Total Costs)
921,700
4. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.
a) Equipment & Supplies Start-up
EQUIPMENT & SUPPLIESNAME OF ITEM QUANTITY COST PER ITEM TOTAL COST
(Quantity x Cost per Item)Chicks:Feeders 120 950 114,000Brooders 50 2,400 120,000Drinkers 160 510 81,600Chicks 1,200 120 144,000Chicken Feeds 65 bags 3,200 208,000Vaccine 5 8,600 43,000FishDam Liner 2 45,000 90,000Cover Net 2 32,000 64,000Fingerlings 6,000 15 90,000Manure 20 tones 850 17,000Fish feeds 30 tones 2,100 63,000IrrigationDriplines 500 tubes/ driplines 250 125,000Pipes 700 40 28,000
TOTAL EQUIPMENT & SUPPLIES START-UP 1,187,000.00
b) Equipment we don’t need to buy as we own/have access to:
We have hoes and slashers.
c) We will get the Start-Up capital needed for our business by:
Making soaps and baking cakes and “chapattis”.Cooking at events organized within the schoolSeeking support from charities working in Dandora slums.
Additional comments:
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Wangu Primary School is a public school. It is located in one of the poorest slums, neighboring the dumpsite- the largest in Eastern and Central Africa. Majority of our students come from poor families who cannot afford school uniforms or books to write on even a pen. Much of sales we receive therefore goes to maintain students like this in school by buying for them uniforms and paying for their school lunch.
Our Local Currency used : Kenya Schillings
Exchange rate to US Dollars: US$1= 100/=
Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
sameImproved
1. Are more confident speaking in front of other people (e.g. during market research) Yes2. Work better with people with different opinions to theirs Yes3. Have improved their team working ability, e.g. if other team members were struggling
they offered support to themYes
4. Are more confident analysing information Yes5. Are more able to use their ideas to organise and plan work in order to reach their goals Yes6. Are more able to look at different ways to solve a problem and are more confident in
selecting a solutionYes
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
X Leadership Communication AspirationConfidence Decision making Other – Please specify:
X Problem solving X Team work
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No X Yes, in ScienceX Yes, in Maths X Yes, Other – Please specify: Social studiesX Yes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
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NoI don’t know
X Yes – Students have trained their parents in soap making & cooking cakes, thus earning their parents income
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
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