School of Commerce & Management Studies …...management techniques Cognitive, Psychomotor Understand, Apply Unit Number Details Hours 1 Introduction to Financial Management: Meaning

School of Commerce & Management Studies Programme: B.B.A. Course Code: XBB301 Second Year-Semester - III

Course: Financial Management

L T P C

4 -- -- 4 Max. University Theory Examination:50 Marks

Max. Time for Theory Exam : 3 Hrs. Continuous Internal Assessment:50 Marks

Course Objectives: 1. To acquaint the students with the basic finance terminologies.

2. To create awareness amongst students about various sources of capital and investment strategies.

3. To get students acquainted of operating cycle and capital of business.

4. To acquaint students with the fundamentals of Dividend policy.

5. To create an understanding of inventory and receivable management.

Course Outcomes: Domain Level

CO1 To Judge optimum capital structure with various models and

techniques. Cognitive

Understand,

Remembering

CO2 To Analyze the feasibility of the project and will be able to do

financial negotiations. Cognitive

Understand, Remembering

CO3 To Analyze the running capital structure of an enterprise. Cognitive, Understand,

Apply

CO4 To Appreciate the dividend policy decisions of various firms. Cognitive,

Psychomotor & Affective

Understand,

Remembering & Apply

CO5 To Appreciate the various inventory, cash and receivable

management techniques Cognitive, Psychomotor

Understand, Apply

Unit Number

Details Hours

1

Introduction to Financial Management: Meaning and Definition of Financial

Management, Goals of Financial Management, The Fundamental Principle of Finance,

Risk-return trade-off, Agency problem, Emerging roles of financial managers in India;

Time Value of Money: Future Value, Present Value, Annuity, Perpetuity

12

2

Capital Structure, Leverages and Cost of Capital: Meaning of Capital Structure,

factors determining capital structure, capital structure planning and policy,

approaches to establish target capital structure; Different sources of Long-term

Finance; Leverages: Operating leverage, financial leverage and Combined leverage,

EBIT-EPS analysis; Cost of capital: Cost of equity, Cost of preference shares, Cost of

debt, WACC

12

3

Techniques of Capital Budgeting : Capital Budgeting – Meaning, Capital budgeting

Process; Project Classification; Evaluation Techniques – Payback period, ARR,

Discounted payback period; NPV, PI , IRR, Accept/reject criteria

12

4

Dividend Policies and Decisions: Meaning of dividend policy, factors influencing

dividend policy, objectives of dividend policy, stability of dividends, forms of

dividend; Relevance V/s Irrelevance of Dividends (Relevant Theory: Walter’s Model,

Gordon’s Model; Irrelevant Theory: MM’s Approach).

12

5

Management of Working Capital : Introduction, Concepts of working capital,

Operating and cash conversion cycle, Permanent and variable working capital,

Balanced working capital position, Determinants of working capital, Issues in

working capital management, Estimating working capital requirement.

12

Total 60 Resources

Recommended Books

1. Khan M. Y. and Jain P. K. (2016), Financial Management, McGraw Hill.

2. I. M. Pandey (2016), Financial Management, Vikas Publishing House.

3. Prasanna Chandra. (2016). Financial Management Theory and Practice. McGraw Hill.

4. Michael C. Ehrhardt and Eugene F. Brigham. (2008). Corporate Finance. (1st ed.).

South-Western Pub

5. Richard A. Brealey, Stewart Myersand Franklin Allen. (2013).Principles of corporate finance. (11thed.). McGraw Hill.

Prepared By: Checked By: Approved By:

Mr. Shreneek Achaliya Dr. Ruchi Sharma Dr. Sanjay Jerath


Course: Human Resource Management

L T P C



Course Objectives :

1 To make students acquainted with basics of Human resource management.

2 To make students understand Human Resource Planning, Recruitment and Selection process.

3 To acquaint the students with the concept of training and induction and HRM strategies.

4 To provide students with an understanding of performance appraisal.

5

To help students understand the concept of Performance Appraisal and Compensation

Management.

Course Outcomes : Domain Level

CO1 To analyze the role, importance and functions of HRM. Cognitive Understand,

Remembering

CO2 To evaluate various methods of Recruitment and Selection

process. Cognitive

Understand,

Remembering

CO3 To construct training modules Cognitive, Understand,

Apply

CO4 To evaluate various types of promotions and bases of

promotion.

Cognitive,

Psychomotor

& Affective

Understand,

Remembering

& Apply

CO5 To analyze various types of Performance appraisal systems

and wage fixation. Cognitive, Psychomotor

Understand, Apply

Unit Number

Details Hours

1

Introduction to Human Resource Management: Meaning - definitions, objectives and importance of HRM, functions of HRM–managerial functions – operative functions – nature and scope of HRM – HR manager. Role, qualification and qualities.

12

2

Human resource planning, Recruitment and Selection: Meaning and importance of human resource planning, benefits of human resource planning, Meaning of recruitment, selection, Methods of Recruitment and Selection - Uses of tests in selection, Problems involved in placement.

12

3

Training, Induction and HRM Strategies: Meaning of Training and Induction, Objective and purpose of induction, Need for training, benefits of training, Identification of training needs, methods of training. HRM Strategies - Human capital – emotional quotient –mentoring.

12

4

Promotion and Transfers: Meaning of promotion-Purposes and types – promotion policy – bases of promotion – seniority v/s merit– transfer, need –purposes –types of

12

transfers- demotion –causes of demotion.

5

Performance Appraisal and compensation: Meaning - objectives of performance appraisal, 360-degree appraisal, other methods of performance appraisal and limitations. Principles - techniques of wage fixation, job evaluation, compensation -meaning of compensation, objectives and importance of compensation.

12

Total 60 Resources

Recommended Books

1. P. Subba Rao. (2009). Personnel and Human Resource Management. Himalaya

Publishing House.

2. C.B.Gupta. (2014). Human Resource Management. Sultan chand and sons.

3. P. N. Reddy and H. R. Appannaiah. (2012). Personnel Management. Himalaya

Publishing House.

4. Aswathappa. (2010). Human Resource Management. Tata McGraw Hill Education.




Course: : Marketing Management

L T P C



Course Objectives :

1

The purpose of this course is to develop an understanding of the underlying concepts, strategies and

the issues involved in the exchange of products and services.

2

This course provides an introduction to all aspects of marketing, including strategic marketing

planning, marketing research, product planning and development, promotional planning, distribution

and pricing.

3

It provides an understanding of the theories of the marketing mix variables, and a practical

application in the context of the marketing management cycle processes of research, planning,

organization, implementation and control.

4

Assess market opportunities by analyzing customers, competitors, collaborators, context, and the

strengths and weaknesses of a company.

5 Develop effective marketing strategies to achieve organizational objectives


CO1 Identify core concepts and importance of marketing and

the role of marketing in business and society. Cognitive

Understand,

Remembering

CO2 Conduct international market segmentation, targeting

and product positioning in target market. Cognitive

Understand,

Remembering

CO3 Ability to communicate the unique marketing mixes

and selling propositions for specific product offerings. Cognitive,

Understand, Apply

CO4 Selection of the optimal distribution channel in foreign

markets.

Cognitive,

Psychomotor &

Affective

Understand,

Remembering

& Apply

CO5

Ability to create an integrated marketing

communications plan which includes promotional

strategies and measures of effectiveness

Cognitive,

Psychomotor

Understand,

Apply

Unit Number

Details Hours

1

Introduction to Marketing Management: Introduction – Meaning and nature of marketing management, objectives and importance of marketing management, marketing concepts. Consumer Needs, Wants, Demand and Consumer Insights

12

2

Segmentation Targeting and Positioning (STP) : Market Segmentation and Product Positioning: Introduction, Market Segmentation, Market Targeting, Target Market Strategies, Product Positioning and Differentiation, Choosing a Differentiation and Positioning Strategy, Changing the Product Positioning, USPs

12

3

Marketing Mix: Product and Price: Products and Services: Introduction, Levels of Product and Services, Classifications, Product and Service Decisions. Branding, New Product Development and Product Life Cycle (PLC), Services Marketing: The Nature and Characteristics of a Service, Marketing Strategies for Service Firms. Pricing: Introduction - factors influencing pricing decisions and Pricing Strategies.

12

4

Marketing Mix: Place (Distribution Channel): Distribution Channels: Introduction, Type of Marketing Channel, Channel Motivation, Importance of Channel of Distribution, Multiple Channels Distribution, Retail, Levels of Service, Corporate Retailing, The New Retail Environment. New trends in the area of marketing

12

5

Marketing Mix: Promotion: Marketing Communication, Integrated Marketing Communications (IMC), and Promotion Mix Strategies – Push and Pull Strategy Advertising and Public Relations, Personal Selling and Sales Promotion, Sales Promotion - Trade Shows, Trade Sales Promotion, Consumer Sales Promotion. Publicity and direct marketing - Direct Marketing, Benefits of Direct Marketing, Direct Marketing Channels, Public and Ethical Issues in Direct Marketing.

12

Total 60 Resources Recommended Books

1. Kotler, keller, koshy, Jua. Marketing Management – A South Asian perspective. 2. Kotler, Philip and Armstrong. (2007). Principles of Marketing. (12thed.). New York:

Pearson Education. 3. Ramaswamy and Namakumari. (2005). Marketing Management. Macmillan. 4. Arun Kumar and Meenakshi. (2007). Marketing Management. Vikas. 5. Lamb, Hair and Danniel. M. C. (2004). Marketing. (7thed.). Thomson 6. Evans and Berman. (2005). Marketing. (2nded.). Biztantra 7. William M Pride and O C Ferrell. (2005). Marketing – Concepts (12th ed.). Cengage

Learning




Course: : Research Methodology

L T P C



Course Objectives:

1 To make Students understand a general definition of research design.

2 To help Students understand why educational research is undertaken.

3

To make Students understand the overall process of designing a research study from its inception to its

report.

4

To make Students familiar with ethical issues in educational research, including those issues that arise in using quantitative and qualitative research.

5 To make students understand the primary characteristics of quantitative research and qualitative research.


CO1 Students will demonstrate they understand the research process

and how it applies to the field of business management. Cognitive

Understand,

Remembering

CO2

Students will demonstrate they can use problem-solving and

analytical skills to understand business problems and suggest

research designs that would provide information that could contribute to a feasible solution.

Cognitive Understand,

Remembering

CO3 Students will demonstrate they understand a range of qualitative and quantitative data collection and analysis techniques.

Cognitive, Understand,

Apply

CO4 To recognize different types of data for analysis, and select

appropriate statistical tools for the research variables.

Cognitive,


Understand,

Remembering & Apply

CO5

Understand the ethical issues associated with the conduct of

research, they will be able to formulate and present effective

research reports

Cognitive,

Psychomotor

Understand,

Apply

Unit Number

Details Hours

1 Definition, Importance, Scope and Limitations of Research, Objectives, Types of research, Planning and Designing Research.

12

2 Introduction to Sampling, Sampling Process, Sampling Designs, Sample Size, Application of Sampling, Steps involved in Questionnaire Construction, Questionnaire Designs, Attitude Measurement, Types of Scales for Attitude Measurement.

12

3

Introduction, Preparation of Data (Primary & Secondary) - Validation, Editing, Coding, Tabulating and Cross Tabulation of Data, Data Analysis and Interpretation, Hypothesis Testing, Univariate and Bivariate Data Analysis, Multivariate Data Analysis.

12

4 An Over view of Market Research, Product Research, Advertising and Sales Promotion Research, Sales Control Research, Research in Financial Matters and Matters Related to Human Resource Management.

12

5 Processing Analysis of Data, Report writing, types of Report, style & format of Report. 12

Total 60

Resources

Recommended Books

1. Rigby Paul H.(1965), Conceptual Foundation of Business Research, Wiley. 2. Kothari C.R., Research Methodology, Methods and Techniques, Wiley Eastern, New

Delhi. 3. Wilkinson & Bhandarkar, Methodology & Techniques of Social Research, Himalaya

Publishing House, New Delhi. 4. Tripathi P.C., Research Methodology, Sultan Chand & Co, New Delhi.




Course: Industrial Relations & Labor Laws

L T P C



Course Objectives: 1. To acquaint the student to develop an understanding of the legal framework of Industrial relations

2. To impart the students with the knowledge of laws and how law affects the industry and ultimately

labors.

3. To impart knowledge regarding working of Ministry of labor, commissioner of labor and labor

office working.

4. To make students solve Industrial disputes cases.

5. To make them understands various Labor Laws and its applications in industries.


CO1 To evaluate the need, importance & Scope of Industrial Relations. Cognitive Understand,

Remembering

CO2 To evaluate various Labor Laws. Cognitive Understand,

Remembering

CO3 To evaluate the working of Ministry for labor, Commissioner of

labor, Deputy Commissioner & Labor Offices Cognitive,

Understand, Apply

CO4 To evaluate Industrial Dispute and Causes of Industrial Dispute. Cognitive,


Understand,

Remembering & Apply

CO5 To solve various cases relating to issues in Industrial Relations Cognitive,

Psychomotor

Understand,

Apply

Unit Number

Details Hours

1

Industrial Relations: Industrial Relation-Definition, Importance & Scope. - Trade

Union - Growth, Objective, Function & Role in globalize Content.- Governmental

Measures – Ministry for labor, Commissioner of labor, Deputy Commissioner &

Labor Offices. Labors Management – Role of Personnel & Industrial Relations

Manager in Promoting & Establishing peaceful industrial relations.

12

2

Industrial Disputes: Nature of Industrial Dispute. Causes of Industrial Dispute -

Types of conflict Resolution – Statutory & Non Statutory- Collective Bargaining –

Meaning, Characteristics, Need, Importance, Process, Pre-requisites.

12

3

Workers Participation in Management: Concept & Pre-requisites. Forms & Levels

of Participation Benefit of workers participation in management - Role of workers

participation in Labor welfare & Industrial hygiene Causes of Industrial Dispute -

Types of conflict Resolution – Statutory & Non Statutory.

12

4

The Industrial Disputes Act, 1946: Definitions, Authorities under the Act, - Power &

Duties of Authorities - Strike & lockout, Lay-off and retrenchment. Grievance

Redressal Machinery.

12

5

The Factories Act, 1948: Provisions regarding Safety - Provisions regarding Health -

Provisions regarding Welfare - Provisions regarding Leave with Wages. - Working

hours of adults.

12

Total 60 Resources

Recommended Books

1. Industrial law - P.L.Malir

2. Industrial & labour laws -S.P.Jain

3. Taxmann’s Labour Laws

4. Industrial Relations -ArunMonappa

5. Industrial Relations -Mamoria

6. Collective Bargaining -Kochan T.A. & Katz Henry 2nd Ed. Homewood Illinois, Richard

D.Irish 1988.

7. Labour Unionism, Myth& reality-New, Oxford University press 1982.

8. Personnel Management & Industrial Relations-P.C. Shejwalkar, S.B. Malegaonkar.



School of Commerce & Management Studies Programme: B.B.A.

Course Code: XCM 304 Third Year-Semester - III

Course: Entrepreneurship Development

L T P C

4 -- -- 4 Max. University Theory Examination: 50 Marks

Max. Time for Theory Exam: 3 Hrs. Continuous Internal Assessment: 50 Marks

Course Objective: 1 To Develop and strengthen amongst students entrepreneurial quality.

2 To analyze environmental set up relating to small industry and promoting it

3 To make students understand the process and procedure involved in setting up small units 4 To know about the franchising and venture capital. 5 To know about the Institutions promoting Entrepreneurship.


CO1 Develop and strengthen amongst students’ entrepreneurial quality, i.e., motivation or need for achievement.

Cognitive Understand,

Remembering

CO2 Analyze environmental set up relating to small industry and different ways to promoting it. Cognitive

Understand,

Remembering

CO3 Identify the process and procedure involved in setting up small units Cognitive,

Understand,

Apply

CO4

Understand the concept of franchising and venture capital. Cognitive,

Psychomotor

& Affective

Understand,

Remembering

& Apply

CO5 Take the benefits from the Institutions promoting Entrepreneurship.

Cognitive,

Psychomotor

Understand,

Apply

Unit Number

Details Hours

1 Definition of Entrepreneurship – Concept of Entrepreneurship – Role of Entrepreneurship in economic development – Types of Entrepreneurs – Barriers – ED cycle

12

2 Small Enterprise – Definition – Types Legal forms – Govt policy – Role of small business in the economic system - Advantages and disadvantages with regard to size of Business – Govt’s assistance to SSI.

12

3 EDP in India – Phases of Entrepreneurial programmes – content of training programme – steps for starting a small industry – selection of forms of organisation

12

4 Franchising - Definition - Agreement – Merits and Demerits of Franchising - Venture

capital as a source of funds for projects.

12

5

Setting up a New SSI - Institutions promoting Entrepreneurship and offering promotional assistance to Entrepreneurship – DIC - SIDCO - NSIC - SISI - TCO - KVIC - Commercial Banks - Venture Capital – Institutions offering financial assistance. – Feasibility study related to location - Market and infrastructure - Project report preparation.

12

Total 60 Resources Recommended Books

1. Nandan H. Fundamentals of Entrepreneurship, PHI New Delhi 2.Shukla M.B. Entrepreneurship and small Business Management, KitabMahal,

Allahabad 3. SangramKeshariMohanty, Fundamentals of Entrepreneurship, PHI New Delhi

Reference Books

1. Peter .F.Drucker. Innovation and Entrepreneurship, Ane Books Pvt Ltd., New Delhi

2. Entrepreneurial Development – Vasant Desai.

3. Small Business Management – Gupta &Srinivasa 4. Entrepreneurial Development – P. Saravanavel 5. Entrepreneurial Development – E. Gordan& K. Natarajan



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School of Commerce & Management Studies …...management techniques Cognitive, Psychomotor Understand, Apply Unit Number Details Hours 1 Introduction to Financial Management: Meaning