SCHOOL OF HOTEL MANAGEMENT & HOSPITATLITY...(Chandramauli Dhaundiyal ) (Vipul Bhandari) (Ravish Kukreti) ( Akash Rawat) MESSAGE FROM THE CONFERENCE CONVENOR On behalf of all the members

Trends, Issues and Women in Hospitality and Tourism Industry

IN COLLABORATION WITHSPONSORS

SCHOOL OF HOTEL MANAGEMENT & HOSPITATLITY

ORGANIZERS

SCHOOL OF HOTEL MANAGEMENT & HOSPITALITY,

GRAPHIC ERA UNIVERSITY

IN COLLABORATION WITH

SPONSORS

Accredited by NAAC with Grade A



ORGANIZERS

SCHOOL OF HOTEL MANAGEMENT & HOSPITALITY,


IN COLLABORATION WITH

SPONSORS

Accredited by NAAC with Grade A



“The best way

to find yourself is to lose

yourself in the service of

others”

MAHATMA GANDHI

Philosophy for every Hospitality & Tourism professional


SCHOOL OF HOTEL MANAGEMENT AND HOSPITALITY

Graphic Era University, Dehradun has been a pioneer in the Field of

Education as well as in reviving cultures and promoting the state of

Uttarakhand. It has been s a centre for research and specialized studies, an

institution that has created engineers, managers, technocrats and

entrepreneurs with a world class rating. GEU has been appreciated over the

years by owing to its excellent education services .Graphic Era University

has been awarded "A" grade from National Assessment and Accreditation

Council (NAAC). Please visit our website www.geu.ac.in for further details.

Department of hotel management was established in the year 2004

keeping in mind the need for providing quality skilled manpower for

hospitality industry. Since then the department continues to prepare

dedicated industry professionals and focuses on training the students in a

way that they meet head on challenges of the hotel industry. The

Department of Hotel management has been upgraded to School of Hotel

management and Hospitality from the year 2015.The School of Hotel

management and Hospitality (SOHMH) offers 1 year Certificate course in

Hotel and Hospitality Management, 4 years degree under the course

Bachelor of Hotel Management and also offer PhD in Hotel Management.

“The best way

to find yourself is to lose

yourself in the service of

others”

MAHATMA GANDHI

Philosophy for every Hospitality & Tourism professional


SCHOOL OF HOTEL MANAGEMENT AND HOSPITALITY

Graphic Era University, Dehradun has been a pioneer in the Field of

Education as well as in reviving cultures and promoting the state of

Uttarakhand. It has been s a centre for research and specialized studies, an

institution that has created engineers, managers, technocrats and

entrepreneurs with a world class rating. GEU has been appreciated over the

years by owing to its excellent education services .Graphic Era University

has been awarded "A" grade from National Assessment and Accreditation

Council (NAAC). Please visit our website www.geu.ac.in for further details.

Department of hotel management was established in the year 2004

keeping in mind the need for providing quality skilled manpower for

hospitality industry. Since then the department continues to prepare

dedicated industry professionals and focuses on training the students in a

way that they meet head on challenges of the hotel industry. The

Department of Hotel management has been upgraded to School of Hotel

management and Hospitality from the year 2015.The School of Hotel

management and Hospitality (SOHMH) offers 1 year Certificate course in

Hotel and Hospitality Management, 4 years degree under the course

Bachelor of Hotel Management and also offer PhD in Hotel Management.

MESSAGE FROM HIS EXCELLENCY - THE GOVERNOR OF UTTARAKHAND

ICHT

MESSAGE FROM HIS EXCELLENCY - THE GOVERNOR OF UTTARAKHAND

ICHT

MESSAGE FROM DIRECTOR GENERAL, UCOST MESSAGE FROM DIRECTOR, USERC

MESSAGE FROM DIRECTOR GENERAL, UCOST MESSAGE FROM DIRECTOR, USERC

MESSAGE FROM GUEST OF HONOUR

Dr. Sudhir Andrews (D.Litt.)

Hospitality Futurist & Executive Director

Skill Maker Training Services,Dubai.

We congratulate Graphic Era University, Dehra Dun, for organizing the International

Conference in Hotel Management and Tourism 2017. Since 1980 we have moved from the

Industrial Society to the Service Society where we are in now. In this Society new

knowledge, skills and competencies are required to understand, cope and implement the new

demands of this information age. Conferences such as these are valuable to update the

knowledge of hospitality and tourism policy makers, professionals, academics, researchers,

faculty and students. The greatest fear of today is becoming obsolete in information,

knowledge and practices. We are grateful to those who bring latest knowledge to our

doorstep so that we are constantly updated. In the Service Society the customer or guest is

king and queen and the challenge is to make their experience something that they will speak

to others with admiration. To attain leadership in this age we have to abandon the “Me too”

attitude to “Me different” attitude. Therefore hospitality education itself has to move from

'lecturing' to 'learning'. Students have to be encouraged to enquire, analyze and apply

knowledge creating new ways of doing things to make the industry more 'unique' not

'standardized' and in the process be 'effective' and not just 'efficient'.

We wish the ICHT 2017 all success and hope you bless it with your participation.

Dr. Sudhir Andrews


Chef Neha Lakhani

Patisserie Chef and Consultant

Le Cordon Bleu (Ottawa)

Founder patisserie Royale /Member Penang Chefs Association

Member Chefs table Saudi Arabia/member IFCA ( WACS )

NDTV Panelist of Chefs

It is undeniable that women have excelled in Hospitality sector not only in India, but all over the

world. Hospitality industry has become the largest employer of women in the current date. The

hospitality experience would prove to be quite incomplete, without the charming smile of a

woman at its outset. The feminine touch indeed lends grace and elegance to the hospitality

industry. In fact, it would only be fair to say that the industry today holds more potential for

women than ever before.One billion women will enter the global workforce in the next decade and with the hospitality and

tourism sector one of the fastest growing in the world; it goes without saying that women – who

already play a significant role in the sector – will have an unprecedented opportunity to shape its

destiny. While the gender issue in hospitality is not a new one, it's taken on more urgency off late

because of the growing power of the feminism. Despite these statistics, women remain under-

represented in the hospitality industry and there is still work to do to ensure that more services and

initiatives within the industry are more marketed to women. The International Conference on

Hospitality and Tourism ICHT-2017 is an important platform to discuss, deliberate and debate on

trends, issue and women in hospitality and tourism.I congratulate all the team members of organizing committee of ICHT 2017 for making efforts for

staging a unique platform for academicians, researcher and industry professionals to deliberate

on pertinent issues of hospitality and tourism industry.

Chef Neha Lakhani


Dr. Sudhir Andrews (D.Litt.)

Hospitality Futurist & Executive Director

Skill Maker Training Services,Dubai.

We congratulate Graphic Era University, Dehra Dun, for organizing the International

Conference in Hotel Management and Tourism 2017. Since 1980 we have moved from the

Industrial Society to the Service Society where we are in now. In this Society new

knowledge, skills and competencies are required to understand, cope and implement the new

demands of this information age. Conferences such as these are valuable to update the

knowledge of hospitality and tourism policy makers, professionals, academics, researchers,

faculty and students. The greatest fear of today is becoming obsolete in information,

knowledge and practices. We are grateful to those who bring latest knowledge to our

doorstep so that we are constantly updated. In the Service Society the customer or guest is

king and queen and the challenge is to make their experience something that they will speak

to others with admiration. To attain leadership in this age we have to abandon the “Me too”

attitude to “Me different” attitude. Therefore hospitality education itself has to move from

'lecturing' to 'learning'. Students have to be encouraged to enquire, analyze and apply

knowledge creating new ways of doing things to make the industry more 'unique' not

'standardized' and in the process be 'effective' and not just 'efficient'.

We wish the ICHT 2017 all success and hope you bless it with your participation.

Dr. Sudhir Andrews


Chef Neha Lakhani

Patisserie Chef and Consultant

Le Cordon Bleu (Ottawa)

Founder patisserie Royale /Member Penang Chefs Association

Member Chefs table Saudi Arabia/member IFCA ( WACS )

NDTV Panelist of Chefs

It is undeniable that women have excelled in Hospitality sector not only in India, but all over the

world. Hospitality industry has become the largest employer of women in the current date. The

hospitality experience would prove to be quite incomplete, without the charming smile of a

woman at its outset. The feminine touch indeed lends grace and elegance to the hospitality

industry. In fact, it would only be fair to say that the industry today holds more potential for

women than ever before.One billion women will enter the global workforce in the next decade and with the hospitality and

tourism sector one of the fastest growing in the world; it goes without saying that women – who

already play a significant role in the sector – will have an unprecedented opportunity to shape its

destiny. While the gender issue in hospitality is not a new one, it's taken on more urgency off late

because of the growing power of the feminism. Despite these statistics, women remain under-

represented in the hospitality industry and there is still work to do to ensure that more services and

initiatives within the industry are more marketed to women. The International Conference on

Hospitality and Tourism ICHT-2017 is an important platform to discuss, deliberate and debate on

trends, issue and women in hospitality and tourism.I congratulate all the team members of organizing committee of ICHT 2017 for making efforts for

staging a unique platform for academicians, researcher and industry professionals to deliberate

on pertinent issues of hospitality and tourism industry.

Chef Neha Lakhani

MESSAGE FROM THE CHANCELLOR MESSAGE FROM THE VICE CHANELLOR

MESSAGE FROM THE CHANCELLOR MESSAGE FROM THE VICE CHANELLOR

On behalf of organizing team, we convey the pleasure of welcoming all to the International conference

on “Trends, issues and women in hospitality and tourism industry” which is being organized by School

of Hotel Management and Hospitality Graphic Era University with support of UCOST, ONGC and

USERC on 20-21, January 2017.We are very thankful to Honorable Chancellor of Graphic Era University Prof.(Dr.)Kamal Ghansala,

Director (UCOST)Prof (Dr.) Rajendra Dobhal, Director(USERC)Prof (Dr.) Durgesh Pant, Ms Preeti

Pant Vyas and Mr Arun Jhaldiyal from ONGC for mentoring, motivating and supporting us to deliver the

International conference.We would like to extend are warm regards to Mr. Dr M.P Singh ,Mr. Amal S. Shukla, ,Mr. D.S. Rawat,

Mr. B.K. Kaul, Mr. P. C. Sharma, IT Support Team and NCC Cadet Wing for logistic help and moral

support for conducting this conference. The special thanks to the team of delegates from Taylor's

University, Malaysia and delegates from various institutes, colleges and universities pan India who are

attending this conference for presenting their valuable research work.. The conference is being organized under the able guidance of Prof.(Dr.) Vinay Rana, Conference

Convener and also with the support of various Professors from different parts of the country.We would also like to thank all our colleagues, teaching and non teaching staff and students who put their

heart and soul to make the conference a big success. With the hope that the conference would have given

you taste of knowledgeable deliberations, exchange of ideas and warm Hospitality.

(Chandramauli Dhaundiyal ) (Vipul Bhandari) (Ravish Kukreti) ( Akash Rawat)

MESSAGE FROM THE CONFERENCE CONVENOR

On behalf of all the members of organizing committee of the ICHT-2017, I extend warm welcome to our

Chief Guest, Guests of Honor, the keynote speakers, our panelists, delegates, paper presenters and the

participants of this conference. It is indeed a dream coming true for having illustrious and revered

personalities amongst us and to listen to their vision about the ever changing world of hospitality and

tourism. The presence of other dignitaries on the dais during the two day conference is a further testimony to

our sincere pursuits to achieve nothing less than the 'best' and who have long trails of success behind them.The enlightened businesses are realizing that enabling women's full potential delivers returns. For business,

equal treatment of women and men means access to the most talented pool of workers, a more balanced and

talented board, greater appeal to the consumer base, an enhanced corporate reputation, and efficient delivery

of hospitality services. In addition, integrating gender perspectives into the discussion of tourism is

particularly important as the tourism industry is one major employer of women, offers various opportunities

for independent income generating activities, and at the same time affects. Within the industry, women

make up for sizeable workforce, globally. However paradoxically there is a marked under-representation

of women in senior positions. The conference is expected to shed light and provide holistic vision on the

prevalent trends, issues, role of women and challenges of hospitality and tourism business organizations on

the local and international levels. This assembly will help researchers from academia and industry for

initiating collaborative research projects.I extend my best wishes to all participants, invited delegates, special delegates from Taylors University

Malaysia, speakers and hope that ICHT -2017 would be a grand success. We intend to take this event ahead

as a regular feature, the motive not only is to generate discussions around contemporary issues, but also to

propel the culture of academic exchange, which is the only way to achieve excellence in this field.The SOHMH is very thankful to Honorable Chancellor Prof.(Dr.)Kamal Ghansala,GEU Director

(UCOST),Prof (Dr.) Rajendra Dobhal, Director(USERC)Prof (Dr.) Durgesh Pant, Ms Preeti Pant Vyas and

Mr Arun Jhaldiyal from ONGC for extending thorough support in organizing this Academic congregation.I would like to thank the entire organizing team of ICHT -2017 the SOHMH students for their endless hard

work of months to make this convention a grander success. We at SOHMH look forward to an extremely

enriching experience in the august gathering of regulators, industry representatives, academicians, research

scholars and student

(Dr. Vinay Rana)H.O.D-School of Hotel management and Hospitality, Graphic Era University

MESSAGE FROM THE DESK OF THE ORGANIZING SECRETARIES

On behalf of organizing team, we convey the pleasure of welcoming all to the International conference

on “Trends, issues and women in hospitality and tourism industry” which is being organized by School

of Hotel Management and Hospitality Graphic Era University with support of UCOST, ONGC and

USERC on 20-21, January 2017.We are very thankful to Honorable Chancellor of Graphic Era University Prof.(Dr.)Kamal Ghansala,

Director (UCOST)Prof (Dr.) Rajendra Dobhal, Director(USERC)Prof (Dr.) Durgesh Pant, Ms Preeti

Pant Vyas and Mr Arun Jhaldiyal from ONGC for mentoring, motivating and supporting us to deliver the

International conference.We would like to extend are warm regards to Mr. Dr M.P Singh ,Mr. Amal S. Shukla, ,Mr. D.S. Rawat,

Mr. B.K. Kaul, Mr. P. C. Sharma, IT Support Team and NCC Cadet Wing for logistic help and moral

support for conducting this conference. The special thanks to the team of delegates from Taylor's

University, Malaysia and delegates from various institutes, colleges and universities pan India who are

attending this conference for presenting their valuable research work.. The conference is being organized under the able guidance of Prof.(Dr.) Vinay Rana, Conference

Convener and also with the support of various Professors from different parts of the country.We would also like to thank all our colleagues, teaching and non teaching staff and students who put their

heart and soul to make the conference a big success. With the hope that the conference would have given

you taste of knowledgeable deliberations, exchange of ideas and warm Hospitality.

(Chandramauli Dhaundiyal ) (Vipul Bhandari) (Ravish Kukreti) ( Akash Rawat)

MESSAGE FROM THE CONFERENCE CONVENOR

On behalf of all the members of organizing committee of the ICHT-2017, I extend warm welcome to our

Chief Guest, Guests of Honor, the keynote speakers, our panelists, delegates, paper presenters and the

participants of this conference. It is indeed a dream coming true for having illustrious and revered

personalities amongst us and to listen to their vision about the ever changing world of hospitality and

tourism. The presence of other dignitaries on the dais during the two day conference is a further testimony to

our sincere pursuits to achieve nothing less than the 'best' and who have long trails of success behind them.The enlightened businesses are realizing that enabling women's full potential delivers returns. For business,

equal treatment of women and men means access to the most talented pool of workers, a more balanced and

talented board, greater appeal to the consumer base, an enhanced corporate reputation, and efficient delivery

of hospitality services. In addition, integrating gender perspectives into the discussion of tourism is

particularly important as the tourism industry is one major employer of women, offers various opportunities

for independent income generating activities, and at the same time affects. Within the industry, women

make up for sizeable workforce, globally. However paradoxically there is a marked under-representation

of women in senior positions. The conference is expected to shed light and provide holistic vision on the

prevalent trends, issues, role of women and challenges of hospitality and tourism business organizations on

the local and international levels. This assembly will help researchers from academia and industry for

initiating collaborative research projects.I extend my best wishes to all participants, invited delegates, special delegates from Taylors University

Malaysia, speakers and hope that ICHT -2017 would be a grand success. We intend to take this event ahead

as a regular feature, the motive not only is to generate discussions around contemporary issues, but also to

propel the culture of academic exchange, which is the only way to achieve excellence in this field.The SOHMH is very thankful to Honorable Chancellor Prof.(Dr.)Kamal Ghansala,GEU Director

(UCOST),Prof (Dr.) Rajendra Dobhal, Director(USERC)Prof (Dr.) Durgesh Pant, Ms Preeti Pant Vyas and

Mr Arun Jhaldiyal from ONGC for extending thorough support in organizing this Academic congregation.I would like to thank the entire organizing team of ICHT -2017 the SOHMH students for their endless hard

work of months to make this convention a grander success. We at SOHMH look forward to an extremely

enriching experience in the august gathering of regulators, industry representatives, academicians, research

scholars and student

(Dr. Vinay Rana)H.O.D-School of Hotel management and Hospitality, Graphic Era University

MESSAGE FROM THE DESK OF THE ORGANIZING SECRETARIES

Prof.( Dr.) Vinay Rana

H.O.D.

School of Hotel Management and Hospitality

Convener

Mr. Akash Rawat

Asst. Professor


Organizing Secretary

Mr. Ravish Kukreti

Asst. Professor



Mr. Chandramauli Dhaundiyal

Asst. Professor



Mr. Vipul Bhandari

Asst. Professor



Ms. Aditi Bisht

Faculty


Organizing Committee Member

Mr. Amar Prakash Dabral

Asst. Professor



Mr. Ashish Spencer

Faculty



ORGANIZING TEAM

SUPPORT COMMITTEE: Mohan Rawat

Vinay Gusain

Rakesh

Vineet

Ms. Sonam Kapoor Semwal

Faculty



Mr. Kartikeya Raina

Asst. Professor

School of Management


Mr. Pankaj Aswal

Asst. Professor

School of Engineering


Mr Ramesh Bisht

Hospitality Coordinator

Graphic Era University

Mr. Abhay Pokhriyal

F&B Staff


Mr. Sunil Negi

F&B Staff


Prof.( Dr.) Vinay Rana

H.O.D.


Convener

Mr. Akash Rawat

Asst. Professor



Mr. Ravish Kukreti

Asst. Professor



Mr. Chandramauli Dhaundiyal

Asst. Professor



Mr. Vipul Bhandari

Asst. Professor



Ms. Aditi Bisht

Faculty



Mr. Amar Prakash Dabral

Asst. Professor



Mr. Ashish Spencer

Faculty



ORGANIZING TEAM

SUPPORT COMMITTEE: Mohan Rawat

Vinay Gusain

Rakesh

Vineet

Ms. Sonam Kapoor Semwal

Faculty



Mr. Kartikeya Raina

Asst. Professor

School of Management


Mr. Pankaj Aswal

Asst. Professor

School of Engineering


Mr Ramesh Bisht

Hospitality Coordinator

Graphic Era University

Mr. Abhay Pokhriyal

F&B Staff


Mr. Sunil Negi

F&B Staff


1. TOURISTS' RISK PERCEPTION IMPACT ON THEIR DECISION-MAKING

2. MALAYSIAN CHEF'S PERCEPTION TOWARDS FACTORY FARMED POULTRY

PRODUCTS: A QUALITATIVE ENQUIRY

3. ENVIRONMENTAL AND SOCIO-CULTURAL IMPACTS OF UNREGULATED

TOURISM ACTIVITIES IN UTTARAKHAND GLACIER AREAS

4. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR

HOTELS OF DELHI

5. TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF

EMPOWERING WOMEN IN JHARKHAND STATE

6. COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF

MEGHALAYA

7. “MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL HOUSEKEEPING

OPERATIONS” – A CONCEPTUAL PAPER

Anshul Garg

Mayukh Dewan

Deepak Kholiya , Laxmi Rawat, Akash Rawat

Pradeep Bhatt , Suraj M. Negi

Dr. Lokeshver Singh Jodhana, Ms. Akanksha Verma

Ashok Kumar, Deborah Rose Shylla Passah

Ruth Sabina Francis

CONTENTS

8. LEADERSHIP PERSPECTIVE OF WOMEN AT THE HOSPITALITY INDUSTRY

9. AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN

TODAY'S PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES

10. WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY

IN DEHRADUN

11. WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING

FEMALE WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT

12. INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR

A COMPREHENSIVE STUDY ON REVERSE DRIFT TOWARDS DOMESTIC BRANDS

FROM THE MAJOR INTERNATIONAL PLAYERS IN QSR ( QUICK SERVICE

RESTAURANT) IN DEHRADUN DISTRICT

13. EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES:A

COMPARATIVE STUDY ON FEMALE EMPLOYEES IN SELECTED HOTELS OF

MUSSOORIE

14. THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE

BALANCE AND JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN

HOSPITALITY INDUSTRY

15. ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE

VOCATION– A VOCATIONAL-PROFILING ANALYSIS OF FEMALE STUDENTS FROM

THE UTTARAKHAND HILL AREAS

16. ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN

HOTEL INDUSTRY. A CASE STUDY OF NCR-HOTELS

17. TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON

ECONOMIC SITUATION AND STATUS OF WOMEN IN DEHRADUN.

Aditi Bist

, cKandappan Balasubramanian Joaquim Dias Soeiroand AnshulGarg

Ashish Spencer

Yashveer Rawat , Ashish Dhyani

Amar PrakashDabral, AkashRawat

Ashish Dhyani , Yashveer Rawat

Rajiv Mishra, Namrata Mishra

Chandramauli Dhaundiyal

Anil Lakhera, Himali Lakhera

Ashish Spencer

1. TOURISTS' RISK PERCEPTION IMPACT ON THEIR DECISION-MAKING

2. MALAYSIAN CHEF'S PERCEPTION TOWARDS FACTORY FARMED POULTRY

PRODUCTS: A QUALITATIVE ENQUIRY

3. ENVIRONMENTAL AND SOCIO-CULTURAL IMPACTS OF UNREGULATED

TOURISM ACTIVITIES IN UTTARAKHAND GLACIER AREAS

4. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR

HOTELS OF DELHI

5. TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF

EMPOWERING WOMEN IN JHARKHAND STATE

6. COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF

MEGHALAYA

7. “MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL HOUSEKEEPING

OPERATIONS” – A CONCEPTUAL PAPER

Anshul Garg

Mayukh Dewan

Deepak Kholiya , Laxmi Rawat, Akash Rawat

Pradeep Bhatt , Suraj M. Negi

Dr. Lokeshver Singh Jodhana, Ms. Akanksha Verma

Ashok Kumar, Deborah Rose Shylla Passah

Ruth Sabina Francis

CONTENTS

8. LEADERSHIP PERSPECTIVE OF WOMEN AT THE HOSPITALITY INDUSTRY

9. AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN

TODAY'S PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES

10. WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY

IN DEHRADUN

11. WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING

FEMALE WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT

12. INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR

A COMPREHENSIVE STUDY ON REVERSE DRIFT TOWARDS DOMESTIC BRANDS

FROM THE MAJOR INTERNATIONAL PLAYERS IN QSR ( QUICK SERVICE

RESTAURANT) IN DEHRADUN DISTRICT

13. EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES:A

COMPARATIVE STUDY ON FEMALE EMPLOYEES IN SELECTED HOTELS OF

MUSSOORIE

14. THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE

BALANCE AND JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN

HOSPITALITY INDUSTRY

15. ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE

VOCATION– A VOCATIONAL-PROFILING ANALYSIS OF FEMALE STUDENTS FROM

THE UTTARAKHAND HILL AREAS

16. ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN

HOTEL INDUSTRY. A CASE STUDY OF NCR-HOTELS

17. TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON

ECONOMIC SITUATION AND STATUS OF WOMEN IN DEHRADUN.

Aditi Bist

, cKandappan Balasubramanian Joaquim Dias Soeiroand AnshulGarg

Ashish Spencer

Yashveer Rawat , Ashish Dhyani

Amar PrakashDabral, AkashRawat

Ashish Dhyani , Yashveer Rawat

Rajiv Mishra, Namrata Mishra

Chandramauli Dhaundiyal

Anil Lakhera, Himali Lakhera

Ashish Spencer

18. ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT

(A Study of the hill station of Nainital)

19. TOURISM SECURITY AND SAFETY

20. UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY

21. A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT

AS A CAREER.

22. WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS

23. TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION

SECTOR

24. INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY

BUSINESS STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN

UTTARAKHAND”

25. A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN

THE CURRENT SCENARIO

26. MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH

GARH, UDAIPUR

27. AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN

ENTREPRENEURS IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA.

28. TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM

DEVELOPMENT IN MURSHIDABAD, WB

Anil Kumar Tamta, Dr. Spersh Bhatt

Himanshu Sharma, Mousumi Dasgupta,

Mousumi Dasgupta, Himanshu Sharma

Ms. Prerna Nandwani, Mr. Rakesh Kataria, Mrs. Bashir Vandana Rawat.

P. Sravan Kumar, Rajshree Bhargava

Vipin Singh

Yashpal Negi

Mrs. Bashir Vandana Rawat, Ms. Prerna Nandwani, Mr. Rakesh Kataria

Dr. Sangeeta Dhar

Dr Sherry Abraham, Dr. C. Rajesh Kumar

Ms. Rupa Sinha, Dr. Madhu Murdia

29. USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT

ON TRAVELLERS DECISION MAKING

30. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS

OF DELHI

31. STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN

32. AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING:

A CASE STUDY ON STUDENT PERCEPTION IN MEGHALAYA

33. HOTEL BRANDING:

THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S PURCHASING

BEHAVIOR AND LOYALTY

34. JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS

OF KUALA LUMPUR CITY CENTER

35. GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY-

INDIAN CONTEXT.

36. WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN

UNTAPPED OCCUPATIONAL ALTERNATE IN THE STATE OF UTTARAKHAND.

37. WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE HOTEL

INDUSTRY OF DEHRADUN CITY

38. Ecotourism, Economy and Women Empowerment in Mountainous Region of

Bhilangana Valley, Uttarakhand

39. SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN

UTTARAKHAND

Dr Madhu Murdai

Pradeep Bhatt

Suneeta Verma, Dr. Madhu Murdia

Deborah Rose Shylla Passah, Ashok Kumar

Murugan Krisnamoorthy

Gopinath Sangaran

Anup. S. Patwal, Manish Semwal

Ms Juhi Garg, Dr Raj K Dhar

Richita Jakhawal, Sakshi Negi, Juhi Garg

Dr. Sanjay Singh Mahar

Munish Ahlawat, Mukul dimri

18. ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT


19. TOURISM SECURITY AND SAFETY

20. UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY

21. A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT

AS A CAREER.

22. WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS

23. TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION

SECTOR

24. INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY

BUSINESS STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN

UTTARAKHAND”

25. A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN

THE CURRENT SCENARIO

26. MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH

GARH, UDAIPUR

27. AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN

ENTREPRENEURS IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA.

28. TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM


Anil Kumar Tamta, Dr. Spersh Bhatt

Himanshu Sharma, Mousumi Dasgupta,

Mousumi Dasgupta, Himanshu Sharma

Ms. Prerna Nandwani, Mr. Rakesh Kataria, Mrs. Bashir Vandana Rawat.

P. Sravan Kumar, Rajshree Bhargava

Vipin Singh

Yashpal Negi

Mrs. Bashir Vandana Rawat, Ms. Prerna Nandwani, Mr. Rakesh Kataria

Dr. Sangeeta Dhar

Dr Sherry Abraham, Dr. C. Rajesh Kumar

Ms. Rupa Sinha, Dr. Madhu Murdia

29. USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT

ON TRAVELLERS DECISION MAKING

30. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS

OF DELHI

31. STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN

32. AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING:

A CASE STUDY ON STUDENT PERCEPTION IN MEGHALAYA

33. HOTEL BRANDING:

THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S PURCHASING

BEHAVIOR AND LOYALTY

34. JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS

OF KUALA LUMPUR CITY CENTER

35. GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY-

INDIAN CONTEXT.

36. WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN


37. WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE HOTEL

INDUSTRY OF DEHRADUN CITY

38. Ecotourism, Economy and Women Empowerment in Mountainous Region of

Bhilangana Valley, Uttarakhand

39. SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN

UTTARAKHAND

Dr Madhu Murdai

Pradeep Bhatt

Suneeta Verma, Dr. Madhu Murdia

Deborah Rose Shylla Passah, Ashok Kumar

Murugan Krisnamoorthy

Gopinath Sangaran

Anup. S. Patwal, Manish Semwal

Ms Juhi Garg, Dr Raj K Dhar

Richita Jakhawal, Sakshi Negi, Juhi Garg

Dr. Sanjay Singh Mahar

Munish Ahlawat, Mukul dimri

40. TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS

41. GARHWALI CUISINE:- CULTURAL HERITAGE OF UTTARAKHAND

42. CONSTRUCTING GENDER POSITIONALITY AS AN INFLUENCE ON THE

GLASS CEILING FOR WOMEN IN THE HOTEL & HOSPITALITY INDUSTRY

43. SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF

TRENDS IN UDAIPUR

44. PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY

INDUSTRY- DELHI & NCR.

45. Stress Management through Self Entertainment: A Rejuvenating Concept

for working Professionals (especially Women) in Tourism & Hospitality

46. WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES

47. ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND

48. BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN THE HOSPITALITY

INDUSTRY

49. A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY

INDUSTRY

50. EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM

DEVELOPMENT- A CASE STUDY OF UTTARAKHAND

51. ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY

& STANDARDS AT HOTEL AND TOURISM INDUSTRY

Dr. Poonam Painuly. Jagriti Jaiswal. Priyanka Singh

Mr. Vinod Negi

Amar Prakash Dabral

Dr Meera Mathur

Sonam Kapoor Semwal

Ajay Bhardwaj, Ashish Kumar

Puskar Singh Negi

Azad Singh, Chandra Shekhar lingwal

Juhi Garg, Pinnacci Negi, Alisha Ahuja

Rupinder Kaur Gandhi

Mr. Ravish Kukreti

Vipul Bhandari, Shilpi Mittal, Arjun Huja

52. IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH

53. RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, EMPLOYEE

SATISFACTION AND MANAGER OR OWNER SATISFACTION FOR

ACCOMMODATION UNITS: SPECIAL

REFERENCE TO DEHRADUN DISTRICT

54. AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN

WOMEN WORKING IN TOURISM INDUSTRY

55. A GLANCE AT STATUS OF WOMEN IN ASSAM

56. EFFECT OF TOURISM ON WATER QUALITY: A REVIEW

57. PREFERENCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY

58. RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND

TOURISM INDUSTRY BY USING FUZZY AHP APPROACH

59. THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF

EONOMY HOTELS IN DEHRADUN DISTRICT

60. DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING

TWO MODEL THEORY

61. ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM

INDUSTRY

62. AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF

SOME SELECTED FIVE STAR HOTELS OF DELHI

Archana Joshi Bachheti, , Neetu Sharma , Rakesh Kumar Bachheti

Dr. Ravi Gupta

Dr. Anupama Sharma

Mr Rahul Tiwari, Ms Bhanu Basumatari

Vartika Gupta, Ashutosh Sharma

Anoop Semwal

Ritu Chandna , Seema Saini

Dr. Vinay Rana

Pankaj Aswal, Mr. Akash Rawat, Mr. Ravish Kukreti

Prakhar Singh Pal, Shashank Maheswari

Dr. Arunesh Parashar, Pradeep Bhatt

40. TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS

41. GARHWALI CUISINE:- CULTURAL HERITAGE OF UTTARAKHAND

42. CONSTRUCTING GENDER POSITIONALITY AS AN INFLUENCE ON THE

GLASS CEILING FOR WOMEN IN THE HOTEL & HOSPITALITY INDUSTRY

43. SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF

TRENDS IN UDAIPUR

44. PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY

INDUSTRY- DELHI & NCR.

45. Stress Management through Self Entertainment: A Rejuvenating Concept

for working Professionals (especially Women) in Tourism & Hospitality

46. WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES

47. ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND

48. BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN THE HOSPITALITY

INDUSTRY

49. A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY

INDUSTRY

50. EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM

DEVELOPMENT- A CASE STUDY OF UTTARAKHAND

51. ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY

& STANDARDS AT HOTEL AND TOURISM INDUSTRY

Dr. Poonam Painuly. Jagriti Jaiswal. Priyanka Singh

Mr. Vinod Negi

Amar Prakash Dabral

Dr Meera Mathur

Sonam Kapoor Semwal

Ajay Bhardwaj, Ashish Kumar

Puskar Singh Negi

Azad Singh, Chandra Shekhar lingwal

Juhi Garg, Pinnacci Negi, Alisha Ahuja

Rupinder Kaur Gandhi

Mr. Ravish Kukreti

Vipul Bhandari, Shilpi Mittal, Arjun Huja

52. IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH

53. RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, EMPLOYEE

SATISFACTION AND MANAGER OR OWNER SATISFACTION FOR

ACCOMMODATION UNITS: SPECIAL


54. AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN

WOMEN WORKING IN TOURISM INDUSTRY

55. A GLANCE AT STATUS OF WOMEN IN ASSAM

56. EFFECT OF TOURISM ON WATER QUALITY: A REVIEW

57. PREFERENCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY

58. RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND

TOURISM INDUSTRY BY USING FUZZY AHP APPROACH

59. THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF

EONOMY HOTELS IN DEHRADUN DISTRICT

60. DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING

TWO MODEL THEORY

61. ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM

INDUSTRY

62. AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF

SOME SELECTED FIVE STAR HOTELS OF DELHI

Archana Joshi Bachheti, , Neetu Sharma , Rakesh Kumar Bachheti

Dr. Ravi Gupta

Dr. Anupama Sharma

Mr Rahul Tiwari, Ms Bhanu Basumatari

Vartika Gupta, Ashutosh Sharma

Anoop Semwal

Ritu Chandna , Seema Saini

Dr. Vinay Rana

Pankaj Aswal, Mr. Akash Rawat, Mr. Ravish Kukreti

Prakhar Singh Pal, Shashank Maheswari

Dr. Arunesh Parashar, Pradeep Bhatt

63. ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS

TOURIST DESTINATION

64. SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS

THEIR INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES

FROM SELECT UNIVERSITIES IN UTTRAKHAND

65. DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER

FUTURE PROSPECT IN HOTEL & TOURISM INDUSTRY

66. HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW

67. DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM

AND HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED

GOVERNANCE ESPECIALLY IN THE UTTARAKHAND STATE

68. EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON

HOSPITALITY INDUSTRY FOCUSING ON THE USE OYO APP

69. IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO

HOTELS IN LUCKNOW

70. POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO

HOTELS IN MEERUT

71. EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A

STUDY OF UNDISCOVERED TOURIST ATTRACTION OF MEERUT

72. THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A

CASE OF HOTELS IN DEHRADUN

73. CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY

Dr. Umakant Indolia, Prasoon Rawat, Shailendra Kumar

Dr. Vinay Rana

Vipul Bhandari, Ashish Spencer, Aditi Bisht

Kiran Sharma

Dr. Ashutosh Kumar Bhatt, Praveen Tripathi

Ankit Srivastava, Bhola Chourasia

Indraneel Bose, Dr. Shiv Mohan Verma

Bhola Chourasia, Ankit Srivastava

Gunjan Awal, Dr. Roopa Khanna

Annis Masih

Arjun Huja ABSTRACTS

63. ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS

TOURIST DESTINATION

64. SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS

THEIR INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES

FROM SELECT UNIVERSITIES IN UTTRAKHAND

65. DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER

FUTURE PROSPECT IN HOTEL & TOURISM INDUSTRY

66. HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW

67. DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM

AND HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED

GOVERNANCE ESPECIALLY IN THE UTTARAKHAND STATE

68. EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON

HOSPITALITY INDUSTRY FOCUSING ON THE USE OYO APP

69. IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO

HOTELS IN LUCKNOW

70. POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO

HOTELS IN MEERUT

71. EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A

STUDY OF UNDISCOVERED TOURIST ATTRACTION OF MEERUT

72. THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A

CASE OF HOTELS IN DEHRADUN

73. CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY

Dr. Umakant Indolia, Prasoon Rawat, Shailendra Kumar

Dr. Vinay Rana

Vipul Bhandari, Ashish Spencer, Aditi Bisht

Kiran Sharma

Dr. Ashutosh Kumar Bhatt, Praveen Tripathi

Ankit Srivastava, Bhola Chourasia

Indraneel Bose, Dr. Shiv Mohan Verma

Bhola Chourasia, Ankit Srivastava

Gunjan Awal, Dr. Roopa Khanna

Annis Masih

Arjun Huja ABSTRACTS

TOURISTS' RISK PERCEPTION IMPACT ON THEIR DECISION-MAKING

MALAYSIAN CHEF'S PERCEPTION TOWARDS FACTORY FARMED POULTRY PRODUCTS: A

QUALITATIVE ENQUIRY

*Anshul Garg

ABSTRACT

This study gives an overview of the literature on the tourists' perception of risks attached

to safety and security affecting their decision-making process. The study further

discusses the risk perception of tourists in relation to social and cultural factors, and

media influence that motivate tourists to choose a safe destination and how tourists

perceive the safety and security measures in the hospitality and tourism industry and at

their travel destination. Socio-cultural and media factors together with demographic

characteristics of the travellers were examined in order to explore whether there are

differences in risk averseness among travellers from different countries of origin.

Quantitative research methodology was implemented and samples were collected from

both the domestic as well as international tourists. The findings revealed that tourists'

decision-making process is influenced by their risk perception level and provides useful

information for destination marketers, hospitality operators and its stakeholders in

proper planning and implementation of the policies and to utilize this information while

undertaking the marketing campaign or develop tourist products.

Keywords: Tourist Risk Perception, Decision Making, Socio-cultural, Media,

Demographics

* Stream Coordinator and Senior Lecturer, Taylor's University Malaysia

*Mayukh Dewan

ABSTRACT

Chicken meat consumption in Malaysia is one highest per capita consumption rates in

the world. In the latest release by the Department of Statistics, Malaysia (December

2015) the per capita poultry meat consumption of Malaysia stood at 46.6 Kgs at the end

of 2014. It is seen as one of the most popular and cheapest source of protein in the

country. This is mainly because of the non religious or dietary prohibitions of Malaysians

and also due to the low cost of procuring chicken. Convenience practices like beak

trimming, (Larrère and Larrère, 2000; Porcher, 2004), featherless chickens, clubbing (to

death), antibiotics and drug pumped chicken, confinement in 24 hour bright light,

battery hens and confinement in crowded are sources of real concern in intensive

breeding of poultry, and affect even the breeders themselves.

This literature review aims to explore the latest trend of meat consumption in Malaysia,

primarily Chicken; and the reasons for chefs in Malaysia to procure and sell factory

farmed chicken in the restaurants. It also seeks to explore whether these consumers are

aware of the convenience practices in the poultry production methods and their feelings

towards such methods. The paper touches on meat consumption from various angles of

religion, health, environmental impact, economic reasons and food safety. A very

important aspect of meat consumption is to understand the reasons and attitudes for

people to choose a particular meat product in comparison to other food products in the

market. During this literature review, it was found that there is a dearth of research in

most of the Asian countries regarding this topic. This lack of research is not surprising,

considering that most of the researchers are striving to solve practical problems in this

field rather than researching about it. With animals like Chicken becoming a commodity

in an industrialized production system, efficiency developed at the expense of the

human-animal link or of the care for animal wellbeing is at stake. In this research in-

depth semi structured and semi directive interviews of professionally trained chefs from

different cultures and religions based in Malaysia were conducted. The results were

coded into the different emergent themes. The resultant three emergent themes were

pricing, awareness and food and race/ religion. This research aims to find and highlight

the consumption behavior, and ethical behavior patterns of professional chefs in

Malaysia towards factory farmed chicken and battery eggs.

Keywords: Factory Farmed Chicken, Consumer Perception, Food Consumption Ethics,

Qualitative Research.

*Lecturer I,Taylor's University ,Malaysia.

*Deepak Kholiya

**Laxmi Rawat

***Akash Rawat

ABSTRACT

Glaciers are the main attraction point of impressive scenery as tourism hotspot,

wilderness experience, biodiversity habitats for promoting ecotourism, an outstanding

adventurous areas for mountaineering, trekking, snow-skiing, origin points of various

streams-river water supply etc. All these attributes contribute towards promoting wild

land-based recreation tourism activities near glacier areas. The objective of this research

was to assess the environmental and socio-cultural impacts of tourist activities during

camping on route to glacier areas. The study was based on the primary and secondary

ENVIRONMENTAL AND SOCIO-CULTURAL IMPACTS OF UNREGULATED TOURISM

ACTIVITIES IN UTTARAKHAND GLACIER AREAS

TOURISTS' RISK PERCEPTION IMPACT ON THEIR DECISION-MAKING

MALAYSIAN CHEF'S PERCEPTION TOWARDS FACTORY FARMED POULTRY PRODUCTS: A

QUALITATIVE ENQUIRY

*Anshul Garg

ABSTRACT

This study gives an overview of the literature on the tourists' perception of risks attached

to safety and security affecting their decision-making process. The study further

discusses the risk perception of tourists in relation to social and cultural factors, and

media influence that motivate tourists to choose a safe destination and how tourists

perceive the safety and security measures in the hospitality and tourism industry and at

their travel destination. Socio-cultural and media factors together with demographic

characteristics of the travellers were examined in order to explore whether there are

differences in risk averseness among travellers from different countries of origin.

Quantitative research methodology was implemented and samples were collected from

both the domestic as well as international tourists. The findings revealed that tourists'

decision-making process is influenced by their risk perception level and provides useful

information for destination marketers, hospitality operators and its stakeholders in

proper planning and implementation of the policies and to utilize this information while

undertaking the marketing campaign or develop tourist products.

Keywords: Tourist Risk Perception, Decision Making, Socio-cultural, Media,

Demographics

* Stream Coordinator and Senior Lecturer, Taylor's University Malaysia

*Mayukh Dewan

ABSTRACT

Chicken meat consumption in Malaysia is one highest per capita consumption rates in

the world. In the latest release by the Department of Statistics, Malaysia (December

2015) the per capita poultry meat consumption of Malaysia stood at 46.6 Kgs at the end

of 2014. It is seen as one of the most popular and cheapest source of protein in the

country. This is mainly because of the non religious or dietary prohibitions of Malaysians

and also due to the low cost of procuring chicken. Convenience practices like beak

trimming, (Larrère and Larrère, 2000; Porcher, 2004), featherless chickens, clubbing (to

death), antibiotics and drug pumped chicken, confinement in 24 hour bright light,

battery hens and confinement in crowded are sources of real concern in intensive

breeding of poultry, and affect even the breeders themselves.

This literature review aims to explore the latest trend of meat consumption in Malaysia,

primarily Chicken; and the reasons for chefs in Malaysia to procure and sell factory

farmed chicken in the restaurants. It also seeks to explore whether these consumers are

aware of the convenience practices in the poultry production methods and their feelings

towards such methods. The paper touches on meat consumption from various angles of

religion, health, environmental impact, economic reasons and food safety. A very

important aspect of meat consumption is to understand the reasons and attitudes for

people to choose a particular meat product in comparison to other food products in the

market. During this literature review, it was found that there is a dearth of research in

most of the Asian countries regarding this topic. This lack of research is not surprising,

considering that most of the researchers are striving to solve practical problems in this

field rather than researching about it. With animals like Chicken becoming a commodity

in an industrialized production system, efficiency developed at the expense of the

human-animal link or of the care for animal wellbeing is at stake. In this research in-

depth semi structured and semi directive interviews of professionally trained chefs from

different cultures and religions based in Malaysia were conducted. The results were

coded into the different emergent themes. The resultant three emergent themes were

pricing, awareness and food and race/ religion. This research aims to find and highlight

the consumption behavior, and ethical behavior patterns of professional chefs in

Malaysia towards factory farmed chicken and battery eggs.

Keywords: Factory Farmed Chicken, Consumer Perception, Food Consumption Ethics,

Qualitative Research.

*Lecturer I,Taylor's University ,Malaysia.

*Deepak Kholiya

**Laxmi Rawat

***Akash Rawat

ABSTRACT

Glaciers are the main attraction point of impressive scenery as tourism hotspot,

wilderness experience, biodiversity habitats for promoting ecotourism, an outstanding

adventurous areas for mountaineering, trekking, snow-skiing, origin points of various

streams-river water supply etc. All these attributes contribute towards promoting wild

land-based recreation tourism activities near glacier areas. The objective of this research

was to assess the environmental and socio-cultural impacts of tourist activities during

camping on route to glacier areas. The study was based on the primary and secondary

ENVIRONMENTAL AND SOCIO-CULTURAL IMPACTS OF UNREGULATED TOURISM

ACTIVITIES IN UTTARAKHAND GLACIER AREAS

data collected from various government departments. The finding indicates some of the

major environmental and socio-cultural impacts which results are based on the

Questionnaire survey carried out during field studies in the glacier areas.

Some of the identified People's interpretation (socio-cultural impacts) as positive are:

popularity of the region and its villages, increased sense of belongingness to the area,

increased living standards of the people, easy acceptance of new things, exposure and

skill development, direct and indirect income generation, employment to the locals /

stakeholders, infrastructure development for providing transport, accommodation,

food and entertainment facilities nearby the camping sites, improvement of

telecommunication and local food-chain supply systems etc.

Among reported negative socio-cultural impacts include: increased out-migration of

locals (especially Youth), alcohol and drugs addictions, social and cultural degeneration

/ changes in traditional Himalayan society, decline in traditional agriculture, animal

husbandry and traditional crafts, introduction to commercialization, change in mindset

of youth, increased dropouts from schools, less preference for traditional food, decline

in traditional values and culture, less respect for village girls, women and elders, cast-

class consciousness and frustration, burden on hilly women for collection of fuel, fodder

and potable water , family break – ups etc.

While, the environmental impacts resulted in land pollution and generation of solid

waste (non-biodegradable items), deteriorating forest resources and wildlife, infected

quality of water nearby camping sites were found all along the routes.

The project study outcome focuses on needs of regulated sustainable tourism, being

sensitive to local environment and culture, strictly following the government norms

while visiting the area for tourists, guides, porters and tour operators which can help in

reducing the negative environmental impacts in glacier areas of Uttarakhand Himalayas.

Keywords: Glaciers; ecotourism; environmental, socio-cultural impacts; sustainable etc.

*Faculty (Env. Sc. GEHU) & Ex-JRF in MoEF Funded Project at FRI, Dehradun, For

correspondence

** HOD (Ecology & Env. Div. FRI) Scientist 'F' and P.I. of the Project,

*** Faculty (HM) GEU.

*Pradeep Bhatt

**Suraj M.Negi

ABSTRACT

Hotel, Hospitality Industry plays an important role in the economic development of a

country. This study attempts to evaluate job satisfaction of employees in different hotels

of Delhi and N.C.R. region. It focuses on the relative importance of job satisfaction

factors and their impacts on the overall job satisfaction of employees. It also investigates

ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS OF DELHI

the impacts of hospitality type, work experience, age, and sex differences on the

attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe

supervision, and co-worker relation are the most important factors contributing to job

satisfaction. This research was mainly undertaken to investigate on the significance of

factors such as working conditions, pay and promotion, job security, fairness,

relationship with co-workers and supervisors in affecting the job satisfaction. This paper

also presents a comprehensive diagnosis of job satisfaction indices of Hotel business, the

factors causing the dissatisfaction & suggestions to improve them.

Keywords- Hotel, Hospitality, Job Satisfaction, Supervision, Co-workers, Security,

Relationship.

* Assistant Professor, Himgiri Zee University, Dehradun

**Assistant Professor, Himgiri Zee University, Dehradun

*Dr. Lokeshver Singh Jodhana

**Ms. Akanksha Verma

ABSTRACTstTourism, entrepreneurship and education are booming sectors of 21 century. These

sectors are not only better for individual growth but also for development of whole

nation. These sectors have many jobs, opportunities for growth even government is

supporting these sectors. Jharkhand state has abundant of resources in terms of people,

minerals, nature, land, culture, history and many more. Jharkhand has better scope for

tourism, entrepreneurship and education sectors. Jharkhand state has 2.72% of total

population of India and 66.4% literacy rate. Women of Jharkhand have potential of

education, hard with smart working and are in better ration with men but still they are far

to reach their destiny, tourism, entrepreneurship and education empower them to

overcome all hurdles and social evils like dowry, human trafficking, poverty, exploitation

of women and humanity. Tourism is better use of land, people, natural resource whereas

education is best ornament for women and entrepreneurship provides them way self-

dependency, economic strength and they can use their skills and knowledge. This paper

emphasis on the present condition of women and their participation in tourism,

entrepreneurship and education and suggest measure for improvement of condition of

women in Jharkhand. Tourism, entrepreneurship and education will uplift and empower

women of Jharkhand state.

KEY WORDS: Tourism, Entrepreneurship, Education, Women Empowerment, Jharkhand

State etc.

TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF EMPOWERING

WOMEN IN JHARKHAND STATE

data collected from various government departments. The finding indicates some of the

major environmental and socio-cultural impacts which results are based on the

Questionnaire survey carried out during field studies in the glacier areas.

Some of the identified People's interpretation (socio-cultural impacts) as positive are:

popularity of the region and its villages, increased sense of belongingness to the area,

increased living standards of the people, easy acceptance of new things, exposure and

skill development, direct and indirect income generation, employment to the locals /

stakeholders, infrastructure development for providing transport, accommodation,

food and entertainment facilities nearby the camping sites, improvement of

telecommunication and local food-chain supply systems etc.

Among reported negative socio-cultural impacts include: increased out-migration of

locals (especially Youth), alcohol and drugs addictions, social and cultural degeneration

/ changes in traditional Himalayan society, decline in traditional agriculture, animal

husbandry and traditional crafts, introduction to commercialization, change in mindset

of youth, increased dropouts from schools, less preference for traditional food, decline

in traditional values and culture, less respect for village girls, women and elders, cast-

class consciousness and frustration, burden on hilly women for collection of fuel, fodder

and potable water , family break – ups etc.

While, the environmental impacts resulted in land pollution and generation of solid

waste (non-biodegradable items), deteriorating forest resources and wildlife, infected

quality of water nearby camping sites were found all along the routes.

The project study outcome focuses on needs of regulated sustainable tourism, being

sensitive to local environment and culture, strictly following the government norms

while visiting the area for tourists, guides, porters and tour operators which can help in

reducing the negative environmental impacts in glacier areas of Uttarakhand Himalayas.

Keywords: Glaciers; ecotourism; environmental, socio-cultural impacts; sustainable etc.

*Faculty (Env. Sc. GEHU) & Ex-JRF in MoEF Funded Project at FRI, Dehradun, For

correspondence

** HOD (Ecology & Env. Div. FRI) Scientist 'F' and P.I. of the Project,

*** Faculty (HM) GEU.

*Pradeep Bhatt

**Suraj M.Negi

ABSTRACT















Relationship.

* Assistant Professor, Himgiri Zee University, Dehradun


*Dr. Lokeshver Singh Jodhana

**Ms. Akanksha Verma

ABSTRACTstTourism, entrepreneurship and education are booming sectors of 21 century. These

sectors are not only better for individual growth but also for development of whole

nation. These sectors have many jobs, opportunities for growth even government is

supporting these sectors. Jharkhand state has abundant of resources in terms of people,

minerals, nature, land, culture, history and many more. Jharkhand has better scope for

tourism, entrepreneurship and education sectors. Jharkhand state has 2.72% of total

population of India and 66.4% literacy rate. Women of Jharkhand have potential of

education, hard with smart working and are in better ration with men but still they are far

to reach their destiny, tourism, entrepreneurship and education empower them to

overcome all hurdles and social evils like dowry, human trafficking, poverty, exploitation

of women and humanity. Tourism is better use of land, people, natural resource whereas

education is best ornament for women and entrepreneurship provides them way self-

dependency, economic strength and they can use their skills and knowledge. This paper

emphasis on the present condition of women and their participation in tourism,

entrepreneurship and education and suggest measure for improvement of condition of

women in Jharkhand. Tourism, entrepreneurship and education will uplift and empower

women of Jharkhand state.

KEY WORDS: Tourism, Entrepreneurship, Education, Women Empowerment, Jharkhand

State etc.

TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF EMPOWERING

WOMEN IN JHARKHAND STATE

*Assoc. Professor & Head-Faculty of Tourism & Hospitality Management, Mandsaur

University, Mandsaur

**Research Scholar,PAHER University, Udaipur (Raj)

*Ashok Kumar

**Deborah Rose Shylla Passah

ABSTRACT

Tourist Destination marketing has never been a core issue of stakeholders in supply

centric tourism in the state of Meghalaya. The state of Meghalaya is blessed with

natural heritage, waterfalls, caves, sumptuous cuisines, salubrious climate, protected

areas, picturesque landscape, high and low hill ranges and a host of sightseeing spots

traversing the State. Since 1972, when Tourism Department was established, with an

overall objective of creation of an enabling environment to attract tourist from various

parts of the country and abroad to come and share the Meghalaya experience. Initially

with limited resources, the Department in collaboration with the various stake holders

made an attempt to set up infrastructures in places of tourist's interest and to improve

the approach roads/paths, facilities for the tourists etc. in terms of wayside amenities,

accommodation, transport and other amenities for their conveniences. Meghalaya has

shown an upward trend coupled with recognition of tourism as one of the priority area

enhanced the prospect of tourism in this landlocked state. However, its unplanned

growth coupled with seasonality and lack of alternative source of livelihood for tourism

practitioners had badly affected sector's progress. As sustainability has never been an

issue for the State, as it can host more than seven lakhs tourists' per year.

Studies suggest that destination marketing framework is essential for creating

'geographical place advantage' with active involvement of locales and other

stakeholders' increases sector's contribution to Net State Domestic Product (NSDP).

Mutually beneficial collaboration and its implementation in a limited time frame with

regional partners along with Bangladesh is another issue also needs immediate

attention. Traditional concept of tourism marketing practiced by local administration (a

destination marketing organization) failed to bring desired result for this industrially

starved state. This paper aims to study the dimensions of collaborative destination

marketing practices of similar kind, role of local governance and spells out the priority

areas for action to create interest in Meghalaya tourism.

Keywords: Destination, Marketing, Collaboration, Regional Partners', Meghalaya.

*Lecturer,Institute of Hotel Management, Shillong

**Lecturer,Institute of Hotel Management, Shillong

COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF MEGHALAYA

MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL

HOUSEKEEPING OPERATIONS – A CONCEPTUAL PAPER

LEADERSHIP PERSPECTIVE OF WOMEN AT THE HOSPITALITY INDUSTRY

*Ruth Sabina Francis

ABSTRACT

The Massive Open Online Course (MOOC) bug bit the Taylor's University School of

Hospitality, Tourism and Culinary Arts and in November 2016 the school launched the

one of its kind MOOC in Hotel Housekeeping Operations. MOOC in the field of Hotel

Housekeeping provides a wider platform to showcase the module that is really not very

well embraced by the students. The course was designed for anyone who wants to

pursue a career in the Housekeeping department in the hospitality industry.

Key Words: MOOC, Housekeeping, Hotel, Hospitality Industry

*Taylor's University, School of Hospitality, Tourism & Culinary Arts,Malaysia

*Aditi Bist

ABSTRACT

Women are now breaking the glass ceiling certainly isn't unique to the hospitality

industry and a significant progress can be observed. If we compare to the situation few

decades ago, it is now much easier for women to achieve managerial position and the

career opportunities are also more plentiful. The Management Training Program started

by the different Hotel has helped women to come up with flying colors. And also the

technological advancement have helped to a great extend. Many new properties are

opening up faster than managers, and it can be found that, increasingly women are

garbing some of the great jobs like a cake walk.

The study was conducted on twenty five women working in the hospitality industry, with

some of the great hotel brands and data was collected through questionnaires. The

paper derives its findings from observations & questionnaires & feedback forms

collected from women professionals of the hospitality industry and it was concluded

that it is becoming easier for women to get into senior management roles, as the

hospitality industry has become keenly aware of women's abilities to lead.

The hospitality sector is growing at a rapid pace, the industry now has to consider that

both male and female candidates are equal for the positions that were traditionally been

dominated by men.

KEY WORDS- Management Training Program, cake walk, career opportunity, new

properties

*Asst.Professor ,Graphic Era University, Dehradun

*Assoc. Professor & Head-Faculty of Tourism & Hospitality Management, Mandsaur

University, Mandsaur

**Research Scholar,PAHER University, Udaipur (Raj)

*Ashok Kumar

**Deborah Rose Shylla Passah

ABSTRACT

Tourist Destination marketing has never been a core issue of stakeholders in supply

centric tourism in the state of Meghalaya. The state of Meghalaya is blessed with

natural heritage, waterfalls, caves, sumptuous cuisines, salubrious climate, protected

areas, picturesque landscape, high and low hill ranges and a host of sightseeing spots

traversing the State. Since 1972, when Tourism Department was established, with an

overall objective of creation of an enabling environment to attract tourist from various

parts of the country and abroad to come and share the Meghalaya experience. Initially

with limited resources, the Department in collaboration with the various stake holders

made an attempt to set up infrastructures in places of tourist's interest and to improve

the approach roads/paths, facilities for the tourists etc. in terms of wayside amenities,

accommodation, transport and other amenities for their conveniences. Meghalaya has

shown an upward trend coupled with recognition of tourism as one of the priority area

enhanced the prospect of tourism in this landlocked state. However, its unplanned

growth coupled with seasonality and lack of alternative source of livelihood for tourism

practitioners had badly affected sector's progress. As sustainability has never been an

issue for the State, as it can host more than seven lakhs tourists' per year.

Studies suggest that destination marketing framework is essential for creating

'geographical place advantage' with active involvement of locales and other

stakeholders' increases sector's contribution to Net State Domestic Product (NSDP).

Mutually beneficial collaboration and its implementation in a limited time frame with

regional partners along with Bangladesh is another issue also needs immediate

attention. Traditional concept of tourism marketing practiced by local administration (a

destination marketing organization) failed to bring desired result for this industrially

starved state. This paper aims to study the dimensions of collaborative destination

marketing practices of similar kind, role of local governance and spells out the priority

areas for action to create interest in Meghalaya tourism.

Keywords: Destination, Marketing, Collaboration, Regional Partners', Meghalaya.


**Lecturer,Institute of Hotel Management, Shillong

COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF MEGHALAYA

MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL

HOUSEKEEPING OPERATIONS – A CONCEPTUAL PAPER

LEADERSHIP PERSPECTIVE OF WOMEN AT THE HOSPITALITY INDUSTRY

*Ruth Sabina Francis

ABSTRACT

The Massive Open Online Course (MOOC) bug bit the Taylor's University School of

Hospitality, Tourism and Culinary Arts and in November 2016 the school launched the

one of its kind MOOC in Hotel Housekeeping Operations. MOOC in the field of Hotel

Housekeeping provides a wider platform to showcase the module that is really not very

well embraced by the students. The course was designed for anyone who wants to

pursue a career in the Housekeeping department in the hospitality industry.

Key Words: MOOC, Housekeeping, Hotel, Hospitality Industry

*Taylor's University, School of Hospitality, Tourism & Culinary Arts,Malaysia

*Aditi Bist

ABSTRACT

Women are now breaking the glass ceiling certainly isn't unique to the hospitality

industry and a significant progress can be observed. If we compare to the situation few

decades ago, it is now much easier for women to achieve managerial position and the

career opportunities are also more plentiful. The Management Training Program started

by the different Hotel has helped women to come up with flying colors. And also the

technological advancement have helped to a great extend. Many new properties are

opening up faster than managers, and it can be found that, increasingly women are

garbing some of the great jobs like a cake walk.

The study was conducted on twenty five women working in the hospitality industry, with

some of the great hotel brands and data was collected through questionnaires. The

paper derives its findings from observations & questionnaires & feedback forms

collected from women professionals of the hospitality industry and it was concluded

that it is becoming easier for women to get into senior management roles, as the

hospitality industry has become keenly aware of women's abilities to lead.

The hospitality sector is growing at a rapid pace, the industry now has to consider that

both male and female candidates are equal for the positions that were traditionally been

dominated by men.

KEY WORDS- Management Training Program, cake walk, career opportunity, new

properties

*Asst.Professor ,Graphic Era University, Dehradun

AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN TODAY'S

PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES

WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY IN

DEHRADUN

a b c*Kandappan Balasubramanian , Joaquim Dias Soeiro and AnshulGarg

ABSTRACT

In today's educational research, there has been considerable interest in issues related to

gender and the interactive classroom using the social learning sites (web 2.0), as there

are more needs to meet and enhance students' capabilities. Some evidence suggests

that male and female university students experience the interactive environment

differently. The authors conducted a study on technology adoption at a private

university in Selangor, Malaysia, with 249 students as respondent. One of its purposes

was to identify how gender matters in the process of technology adoption in university-

level teaching.This study used quantitative research approach to identify the Asian

student learning capabilities through Edmodo, a social learning site. The significant

differences were found between the way male and female students identified their

learning capabilities in this new pedagogical trends. Results suggest that females were

more likely to use student-centered pedagogical approaches in teaching than males.

Females had lower confidence and less experience in the use of computers in teaching.

They tended to learn how to use technology from others, whereas males were more

likely to learn from their own experience. This study can be considered as a starting point

towards gender differences and the interactive classroom to achieve the 21st century

skills among Asian countries research arena.

stKey words:Gender, 21 century skills, Social Learning Site, Edmodo, Student learning

capabilities

*School of Hospitality, Tourism and Culinary Arts,?Taylor's University, Selangor, Malaysia

*Ashish Spencer

ABSTRACT

Women empowerment is one of the major issue currently. Varied sectors are engaged in

the drive of women empowerment wether it be hospitality or any other field. Most of

the hotels and tourist organizations are trying to employ women and empower them

socially and financially. A study was conducted over 10 hotels in Dehradun to see the

percentage of working women staff in the hotels. As far as Uttarakhand is concerned,

tourism is one of the main sector contributing in income and employment to people. In

this context, the present study examines the contributions of tourism in women's

empowerment in Dehradun which is the capital of Uttarakhand state. The study is based

on survey and data analysis. A statistical test in the study shows there is difference in

participation of male and female work-force in tourism in the state. Out of the total

workforce in tourism, only 20 percent of the workforce is female, which is very less if we

aim to empower women in different spheres. There is a wide scope of empowerment in

the tourism industry if the resources and employment opportunities are properly

harnessed .Various steps should be taken by government and private sector as well to

create more lucrative offers and environment to attract more women towards tourism

industry .

Keywords: Women empowerment, Dehradun, women workforce,tourism industry

*Lecturer,Graphic Era University ,Dehradun

*YashveerRawat

**Ashish Dhyani

ABSTRACT

Uttarakhand state has observed a remarkable increase of tourists from 106.04cr. to

294.6cr and at the same time the total tourism in state increased by 168% (213 per cent

according to UTDB) over past 12 years, so is the growth of hotels and other

accommodation facilities. Under this fast development, the hospitality industry in

Uttarakhand has confronted several challenges in managing human resources (HR),

increasing number of female employees and their indifferent demand for work life

balance shift the focus of HR practices. Since the Lady in a family considered to be back

bone her job duties and family life demand need great deal of balance. With rapid

urbanization and soaring living cost, the dual-earner families are also growing in

Uttarakhand, and therefore work-family conflict (WFC) issues have also increased. A

critical cause of high employee turnover, poor morale, and ultimately low performance

and commitment has become a big concern among hotel employees impact on female

employees is more. Balancing work and role demands is becoming more critical for

hotels operations for female managers and workers. Round the clock nature of

operations in hotel industry makes it tougher.

Therefore, the main objective of the present paper is to extend previous studies on the

attitudinal consequences of female employees' work-family conflict by surveying hotel

operations with the data that was collected from a sample of 148 hotel employees from

WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING FEMALE

WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT

AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN TODAY'S

PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES

WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY IN

DEHRADUN

a b c*Kandappan Balasubramanian , Joaquim Dias Soeiro and AnshulGarg

ABSTRACT

In today's educational research, there has been considerable interest in issues related to

gender and the interactive classroom using the social learning sites (web 2.0), as there

are more needs to meet and enhance students' capabilities. Some evidence suggests

that male and female university students experience the interactive environment

differently. The authors conducted a study on technology adoption at a private

university in Selangor, Malaysia, with 249 students as respondent. One of its purposes

was to identify how gender matters in the process of technology adoption in university-

level teaching.This study used quantitative research approach to identify the Asian

student learning capabilities through Edmodo, a social learning site. The significant

differences were found between the way male and female students identified their

learning capabilities in this new pedagogical trends. Results suggest that females were

more likely to use student-centered pedagogical approaches in teaching than males.

Females had lower confidence and less experience in the use of computers in teaching.

They tended to learn how to use technology from others, whereas males were more

likely to learn from their own experience. This study can be considered as a starting point

towards gender differences and the interactive classroom to achieve the 21st century

skills among Asian countries research arena.

stKey words:Gender, 21 century skills, Social Learning Site, Edmodo, Student learning

capabilities

*School of Hospitality, Tourism and Culinary Arts,?Taylor's University, Selangor, Malaysia

*Ashish Spencer

ABSTRACT

Women empowerment is one of the major issue currently. Varied sectors are engaged in

the drive of women empowerment wether it be hospitality or any other field. Most of

the hotels and tourist organizations are trying to employ women and empower them

socially and financially. A study was conducted over 10 hotels in Dehradun to see the

percentage of working women staff in the hotels. As far as Uttarakhand is concerned,

tourism is one of the main sector contributing in income and employment to people. In

this context, the present study examines the contributions of tourism in women's

empowerment in Dehradun which is the capital of Uttarakhand state. The study is based

on survey and data analysis. A statistical test in the study shows there is difference in

participation of male and female work-force in tourism in the state. Out of the total

workforce in tourism, only 20 percent of the workforce is female, which is very less if we

aim to empower women in different spheres. There is a wide scope of empowerment in

the tourism industry if the resources and employment opportunities are properly

harnessed .Various steps should be taken by government and private sector as well to

create more lucrative offers and environment to attract more women towards tourism

industry .

Keywords: Women empowerment, Dehradun, women workforce,tourism industry

*Lecturer,Graphic Era University ,Dehradun

*YashveerRawat

**Ashish Dhyani

ABSTRACT

Uttarakhand state has observed a remarkable increase of tourists from 106.04cr. to

294.6cr and at the same time the total tourism in state increased by 168% (213 per cent

according to UTDB) over past 12 years, so is the growth of hotels and other

accommodation facilities. Under this fast development, the hospitality industry in

Uttarakhand has confronted several challenges in managing human resources (HR),

increasing number of female employees and their indifferent demand for work life

balance shift the focus of HR practices. Since the Lady in a family considered to be back

bone her job duties and family life demand need great deal of balance. With rapid

urbanization and soaring living cost, the dual-earner families are also growing in

Uttarakhand, and therefore work-family conflict (WFC) issues have also increased. A

critical cause of high employee turnover, poor morale, and ultimately low performance

and commitment has become a big concern among hotel employees impact on female

employees is more. Balancing work and role demands is becoming more critical for

hotels operations for female managers and workers. Round the clock nature of

operations in hotel industry makes it tougher.

Therefore, the main objective of the present paper is to extend previous studies on the

attitudinal consequences of female employees' work-family conflict by surveying hotel

operations with the data that was collected from a sample of 148 hotel employees from

WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING FEMALE

WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT

different locations of Dehradun district, using questionnaire over a period of eight

weeks. The sample includes female employees from various levels of management.

The findings depict the basic issues that the employees encounter and the impact of

work-culture on their personal lives. The results also may become interesting for

National/ international hospitality practitioners and researchers to understand hotel

employees' work and family concerns.

Key words: work-family conflict, turnover, role demands, levels of management.

*Assistant Professor, Department of Management,Landmark Foundation Institute,

Dehradun, Uttarakhand

**Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University,


*Amar Prakash Dabral

**Akash Rawat

ABSTRACT

This paper analyses the current trend of Reverse shift towards inbound domestic Quick

Service Restaurants after a decade of Monopoly by International QSR brands in

Dehradun and neighboring areas.

The QSR format took off in Dehradun about 18 years ago with the arrival of McDonald's

in the year 2001. Many global brands followed suit since then, either through company-

owned stores or the franchisee model or a mix of both.However, a foreign brand has an

easy first quarter of operations because of the hype around them being 'international' –

so high volumes, along with high marketing spend make it a virtuous circle rather than

the local QSR who has to deploy various marketing strategies to pull in the volumes in

the same quarter.

This research uses the data collected from consumers visiting selected 25 domestic

&international QSR ( Quick Service Restaurants) in Dehradun district from April to Oct

2016 .The aim of our research being the analyses of the trend shift towards the

domestic/local restaurants which once were struggling for survival in the same

geographical & demographic market. A quantitative approach was used through semi-

structured interviews and sampling processes through questionnaires was carried out

.Findings from the research states that there have been a rise in business of Indian QSR

INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR: A COMPREHENSIVE STUDY ON

REVERSE DRIFT TOWARDS DOMESTIC BRANDS FROM THE MAJOR INTERNATIONAL

PLAYERS IN QSR ( QUICK SERVICE RESTAURANT) IN DEHRADUN DISTRICT

due to many factors like Environment – the access to capital to innovative and

enterprising companies has become easier than it was a few years ago; Demand –

changing demographics, increase in income, urbanization, growth in organized retail

and demand for hygienic food and lastly Supply – the State government has improved

infrastructure and private investment in cold chain networks across the country has

made access to quality raw material a reality.

Keywords:Hotels, Restaurants, QSR, Trend Shift, Demographics.

*Assistant Professor, Graphic Era University

**Assistant Professor, Graphic Era University

*Ashish Dhyani

**Yashveer Rawat

ABSTRACT

The paper has made an attempt to explain the mindset of the employer's and managers

in hotel (accommodation) industry. The paper traces as the prime objective, the

expectations of hospitality industry employers on competences of female employees.

The results would be used to focus on ensuring that the aspirants are aware of the

employability and management competencies they need in order to conduct

themselves in the business world of hospitality with confidence and competently.

Data was collected from selected hotels of Mussoorie, which is one of the favourite

tourist destinations of the Uttarakhand state, using questionnaire over a six weeks

period through 120 respondents. The sample was made up of employers, managers,

Head of Departments (HODs) and female employees. Results indicated a big differential

on employers and female employees' expectations on communication skills, specific

technical skills, computer, good work habits, customer service and self-discipline. The

employees' expectations were higher (especially in terms of payroll and other employee

benefits) than that of the employer's apart from conflict resolution and multi-skilling

where the employers' expectations were higher.

The findings suggested the standards operating procedures (as laid by the

management) should be communicated regularly to all employers, employees and

training providers. The employer and training provider to remain linked and both should

emphasize the use of contemporary tools (both operational and training tools) to enable

their employees to be more competitive, productive and hence result oriented.

Key words: Hospitality industry, employers' expectations, employees' competence,

conflict resolution, multi-skilling, standard operating procedures.

EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES: A COMPARATIVE STUDY

ON FEMALE EMPLOYEES IN SELECTED HOTELS OF MUSSOORIE

different locations of Dehradun district, using questionnaire over a period of eight

weeks. The sample includes female employees from various levels of management.

The findings depict the basic issues that the employees encounter and the impact of

work-culture on their personal lives. The results also may become interesting for

National/ international hospitality practitioners and researchers to understand hotel

employees' work and family concerns.

Key words: work-family conflict, turnover, role demands, levels of management.

*Assistant Professor, Department of Management,Landmark Foundation Institute,


**Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University,



**Akash Rawat

ABSTRACT

This paper analyses the current trend of Reverse shift towards inbound domestic Quick

Service Restaurants after a decade of Monopoly by International QSR brands in

Dehradun and neighboring areas.

The QSR format took off in Dehradun about 18 years ago with the arrival of McDonald's

in the year 2001. Many global brands followed suit since then, either through company-

owned stores or the franchisee model or a mix of both.However, a foreign brand has an

easy first quarter of operations because of the hype around them being 'international' –

so high volumes, along with high marketing spend make it a virtuous circle rather than

the local QSR who has to deploy various marketing strategies to pull in the volumes in

the same quarter.

This research uses the data collected from consumers visiting selected 25 domestic

&international QSR ( Quick Service Restaurants) in Dehradun district from April to Oct

2016 .The aim of our research being the analyses of the trend shift towards the

domestic/local restaurants which once were struggling for survival in the same

geographical & demographic market. A quantitative approach was used through semi-

structured interviews and sampling processes through questionnaires was carried out

.Findings from the research states that there have been a rise in business of Indian QSR

INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR: A COMPREHENSIVE STUDY ON

REVERSE DRIFT TOWARDS DOMESTIC BRANDS FROM THE MAJOR INTERNATIONAL

PLAYERS IN QSR ( QUICK SERVICE RESTAURANT) IN DEHRADUN DISTRICT

due to many factors like Environment – the access to capital to innovative and

enterprising companies has become easier than it was a few years ago; Demand –

changing demographics, increase in income, urbanization, growth in organized retail

and demand for hygienic food and lastly Supply – the State government has improved

infrastructure and private investment in cold chain networks across the country has

made access to quality raw material a reality.

Keywords:Hotels, Restaurants, QSR, Trend Shift, Demographics.

*Assistant Professor, Graphic Era University

**Assistant Professor, Graphic Era University

*Ashish Dhyani

**Yashveer Rawat

ABSTRACT

The paper has made an attempt to explain the mindset of the employer's and managers

in hotel (accommodation) industry. The paper traces as the prime objective, the

expectations of hospitality industry employers on competences of female employees.

The results would be used to focus on ensuring that the aspirants are aware of the

employability and management competencies they need in order to conduct

themselves in the business world of hospitality with confidence and competently.

Data was collected from selected hotels of Mussoorie, which is one of the favourite

tourist destinations of the Uttarakhand state, using questionnaire over a six weeks

period through 120 respondents. The sample was made up of employers, managers,

Head of Departments (HODs) and female employees. Results indicated a big differential

on employers and female employees' expectations on communication skills, specific

technical skills, computer, good work habits, customer service and self-discipline. The

employees' expectations were higher (especially in terms of payroll and other employee

benefits) than that of the employer's apart from conflict resolution and multi-skilling

where the employers' expectations were higher.

The findings suggested the standards operating procedures (as laid by the

management) should be communicated regularly to all employers, employees and

training providers. The employer and training provider to remain linked and both should

emphasize the use of contemporary tools (both operational and training tools) to enable

their employees to be more competitive, productive and hence result oriented.

Key words: Hospitality industry, employers' expectations, employees' competence,

conflict resolution, multi-skilling, standard operating procedures.

EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES: A COMPARATIVE STUDY

ON FEMALE EMPLOYEES IN SELECTED HOTELS OF MUSSOORIE

* Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University,


**Assistant Professor, Department of Management,Landmark Foundation Institute,


1*Rajiv Mishra

2**Namrata Mishra

ABSTRACT

Hospitality industry isthe fastest growing service sector which has a huge variety of work

and runs 24/7. Women represent a major portion of the workforce in this industry. Due

to heavy work load along with multiple roles and long working hours; women finds it

difficult to balance their work and personal life. As a result they are unable to get

engaged with their work which brings out a negative impact on their job performance.

Various factors are associated with an employee engagement which enhances the

productivity and performance of an employee; wherein work-life balance acts as an

important antecedent. Work-life balance is a feeling of satisfaction and mental peace

among the employees for being able to fulfill the demands of both work and personal

life.

This paper would therefore determine the importance of work-life balance among

women employee in hospitality industry. This paper would also analyzethe mediating

role of employee engagement between work-life balance and job performances. This

conceptual paper is based on relevant literature and latest studies on work-life balance

and engagement among women employees in Indian hospitality industry.

Keywords: Employee engagement, work-life balance, job performance, women

workforce, hospitality industry, India

*Assoc. Professor (Hospitality & Tourism), Welcomgroup Graduate School of Hotel

Administration, Manipal University, Manipal, Karnataka

**Research Scholar, School of Management, Manipal University, Manipal, Karnataka

THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE BALANCE AND

JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN HOSPITALITY

INDUSTRY

ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE VOCATION– A VOCATIONAL-

PROFILING ANALYSIS OF FEMALE STUDENTS FROM THE UTTARAKHAND HILL AREAS

*Chandramauli Dhaundiyal

ABSTRACT

This paper analyzes the motivations behind the Acceptance or Non-acceptance of

Hospitality studies as a career path by young females (in a specific geography) while

trying to contextualize the socio-economic and cultural pressures that come to bear on

them.

This research uses the Data from young female students of Uttarakhand (specifically

from the hill areas of Garhwal and Kumaon). The aim is an exploratory Study on

thebarriers that prevent young female students from choosing Hospitality and Hotel

Industry as a career. A Qualitative approach will be used alongside Semi-Structured

Interviews and Sampling processes through Questionnaires to construct the Case Study

Primary data.

The initial Interview and Survey Results revealhow the PatrilocalCulture of Uttarakhand

influences the decision-making of young females, especially in cases of choosing

careers.Furthermore, during the process, manyother barriers/restrictions imagined by

female students were revealed e.g. 'long hours' culture, basic awareness and

geographical-mobility--these revealed ideas tend to significantly influence female

students'approach towards their futuristic work-life balance ideas and personal life

choices.

Interviews were carried out in eight districts of Uttarakhand across one hundred and ten

schools implying a reasonable degree of validity for this on-ground Research.The

findings could be applied to other similar Geography-led and Patrilocal-Culture States

like Himanchal Pradesh & Rajasthan.

Originality/Value: The Hospitality and Hotel industry in India is full of talent sourced

from Uttarakhand. This paper seeks to understand the lack of Female participation in the

above. The findings from this study offer implications for Management & Educational

practices that can be used for engaging Gender Parity Ethos.

Keywords: Hotels, Patrilocal-Society, Work-Life balance, Career barriers

*Assistant Professor in the Department of Hospitality and Management, Graphic Era

University.

* Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University,


**Assistant Professor, Department of Management,Landmark Foundation Institute,


1*Rajiv Mishra

2**Namrata Mishra

ABSTRACT

Hospitality industry isthe fastest growing service sector which has a huge variety of work

and runs 24/7. Women represent a major portion of the workforce in this industry. Due

to heavy work load along with multiple roles and long working hours; women finds it

difficult to balance their work and personal life. As a result they are unable to get

engaged with their work which brings out a negative impact on their job performance.

Various factors are associated with an employee engagement which enhances the

productivity and performance of an employee; wherein work-life balance acts as an

important antecedent. Work-life balance is a feeling of satisfaction and mental peace

among the employees for being able to fulfill the demands of both work and personal

life.

This paper would therefore determine the importance of work-life balance among

women employee in hospitality industry. This paper would also analyzethe mediating

role of employee engagement between work-life balance and job performances. This

conceptual paper is based on relevant literature and latest studies on work-life balance

and engagement among women employees in Indian hospitality industry.

Keywords: Employee engagement, work-life balance, job performance, women

workforce, hospitality industry, India

*Assoc. Professor (Hospitality & Tourism), Welcomgroup Graduate School of Hotel

Administration, Manipal University, Manipal, Karnataka

**Research Scholar, School of Management, Manipal University, Manipal, Karnataka

THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE BALANCE AND

JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN HOSPITALITY

INDUSTRY

ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE VOCATION– A VOCATIONAL-

PROFILING ANALYSIS OF FEMALE STUDENTS FROM THE UTTARAKHAND HILL AREAS

*Chandramauli Dhaundiyal

ABSTRACT

This paper analyzes the motivations behind the Acceptance or Non-acceptance of

Hospitality studies as a career path by young females (in a specific geography) while

trying to contextualize the socio-economic and cultural pressures that come to bear on

them.

This research uses the Data from young female students of Uttarakhand (specifically

from the hill areas of Garhwal and Kumaon). The aim is an exploratory Study on

thebarriers that prevent young female students from choosing Hospitality and Hotel

Industry as a career. A Qualitative approach will be used alongside Semi-Structured

Interviews and Sampling processes through Questionnaires to construct the Case Study

Primary data.

The initial Interview and Survey Results revealhow the PatrilocalCulture of Uttarakhand

influences the decision-making of young females, especially in cases of choosing

careers.Furthermore, during the process, manyother barriers/restrictions imagined by

female students were revealed e.g. 'long hours' culture, basic awareness and

geographical-mobility--these revealed ideas tend to significantly influence female

students'approach towards their futuristic work-life balance ideas and personal life

choices.

Interviews were carried out in eight districts of Uttarakhand across one hundred and ten

schools implying a reasonable degree of validity for this on-ground Research.The

findings could be applied to other similar Geography-led and Patrilocal-Culture States

like Himanchal Pradesh & Rajasthan.

Originality/Value: The Hospitality and Hotel industry in India is full of talent sourced

from Uttarakhand. This paper seeks to understand the lack of Female participation in the

above. The findings from this study offer implications for Management & Educational

practices that can be used for engaging Gender Parity Ethos.

Keywords: Hotels, Patrilocal-Society, Work-Life balance, Career barriers

*Assistant Professor in the Department of Hospitality and Management, Graphic Era

University.

ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN HOTEL

INDUSTRY. A CASE STUDY OF NCR-HOTELS

TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON ECONOMIC

SITUATION AND STATUS OF WOMEN IN DEHRADUN.

*Anil lakhera

**Himali Lakhera

ABSTRACT

Females in any society play an important role in society building and growth

acceleration. In India women are in a continuous process of acquiring the male

dominated careers .Indian hotel industry which was earlier considered as the only male

oriented industry is also showing more and more entry of females. In fact it would be

correct to say that the industry today holds more potential for women than ever before.

But compared to their share women still hold very less positions on

managerial/executive levels in the industry as compared to males. Finding an Indian

female General Manager in 5* hotels is still a difficult task. This indicates some very

serious unfolded causes which need to be studied and cured. The study on “issues &

challenges among the female employees of Indian hotel industry” is an attempt to find

out the reasons and problems which restricts the growth and development of females in

this wide industry. Also the study would indicate the reasons for high level of female

employee turnover from hotel jobs. The study shall be based on Primary and Secondary

data .Collection of data will be done from 5*hotels of NCR .The major objectives of the

study would include-

· To identify the female status in hotels in terms of their participation in

departmental hierarchy.

· To identify the working conditions of females in hotel industry.

· To understand the job satisfaction factors for females of hotel industry in

India.

· To analyze the major causes for job switching by females of Indian hotel

industry.

· To identify the major barriers in the career growth of females in hotels.

Key terms; Career, hotel industry, Growth, Development, turnover.

*Senior Lecturer,Institute of Hotel Management and Catering Technology, Kurukshetra

**Teaching AssociateInstitute of Hotel Management and Catering Technology,

Kurukshetra.

*Ashish Spencer

ABSTRACT

The tourism industry is growing rapidly globally every year. The development can be

justified by measuring the economic development of local area and community through

employment opportunities generated by tourism outlets. The formal sector of tourism is

still in question to contribute to the development of women specifically. This research

focuses on the development of the largest formal tourism sector (hotels and resorts) and

its affect on economic situationand status of women. In a research conducted locally it

was found that local women were involved more in meager jobs associated with tourism

rather than being a part of formal setup of tourism industry.In this study the data was

collected as structured questionnaires to female employees from 35 hotels in Dehradun

and result was framed as bar graphs and pie charts. This study shows that most of the

local female inhabitants were absorbed in smaller businesses like running dhabas,local

laundering and helpers rather than being employed in core hotels and resorts because

of traditional cultural and social barriers. Thus women development still needs to be

questioned with massive development of formal sector of tourism.

Key words: Tourism development, formal sector of tourism, cultural and social barriers

*Lecturer ,Graphic Era university, Dehradun

*Anil Kumar Tamta

**Dr. Spersh Bhatt

ABSTRACT

Nainital, situated in the state of Uttarakhand, is a beautiful hill station and a well known

tourist destination in the Kumaun region of Uttarakhand, India. It is well known for the

lake in the shape of an eye, surrounded by lush green mountains. The place overflows

with natural and scenic beauty which when mixed with the awesome cool climate make

Nainital one of the most sought after tourist destinations. Although there is a year

around inflow of tourists, Nainital, receives maximum tourists in the months of mid May

to mid July which are considered to be the Peak Season of tourism in Nainital. Peak

season opens door to many opportunities for short term employment and income

generation in the organized as well as unorganized sectors of the area.

Being a famous hill station and a tourist lookout, and, because of the fact that area

witnesses variation in tourist inflow, Nainital, was selected for the study to assess and

analyse the effects and impact of seasonality in tourism on the local people of Nainital.

Seasonal variation leads to the problem of sustainability and sustainable development.

The study also gives the views of the local people regarding the sustainable

development and will suggest outcomes for reducing seasonality factors for sustainable

development of the selected area.

ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT


ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN HOTEL

INDUSTRY. A CASE STUDY OF NCR-HOTELS

TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON ECONOMIC

SITUATION AND STATUS OF WOMEN IN DEHRADUN.

*Anil lakhera

**Himali Lakhera

ABSTRACT

Females in any society play an important role in society building and growth

acceleration. In India women are in a continuous process of acquiring the male

dominated careers .Indian hotel industry which was earlier considered as the only male

oriented industry is also showing more and more entry of females. In fact it would be

correct to say that the industry today holds more potential for women than ever before.

But compared to their share women still hold very less positions on

managerial/executive levels in the industry as compared to males. Finding an Indian

female General Manager in 5* hotels is still a difficult task. This indicates some very

serious unfolded causes which need to be studied and cured. The study on “issues &

challenges among the female employees of Indian hotel industry” is an attempt to find

out the reasons and problems which restricts the growth and development of females in

this wide industry. Also the study would indicate the reasons for high level of female

employee turnover from hotel jobs. The study shall be based on Primary and Secondary

data .Collection of data will be done from 5*hotels of NCR .The major objectives of the

study would include-

· To identify the female status in hotels in terms of their participation in

departmental hierarchy.

· To identify the working conditions of females in hotel industry.

· To understand the job satisfaction factors for females of hotel industry in

India.

· To analyze the major causes for job switching by females of Indian hotel

industry.

· To identify the major barriers in the career growth of females in hotels.

Key terms; Career, hotel industry, Growth, Development, turnover.

*Senior Lecturer,Institute of Hotel Management and Catering Technology, Kurukshetra

**Teaching AssociateInstitute of Hotel Management and Catering Technology,

Kurukshetra.

*Ashish Spencer

ABSTRACT

The tourism industry is growing rapidly globally every year. The development can be

justified by measuring the economic development of local area and community through

employment opportunities generated by tourism outlets. The formal sector of tourism is

still in question to contribute to the development of women specifically. This research

focuses on the development of the largest formal tourism sector (hotels and resorts) and

its affect on economic situationand status of women. In a research conducted locally it

was found that local women were involved more in meager jobs associated with tourism

rather than being a part of formal setup of tourism industry.In this study the data was

collected as structured questionnaires to female employees from 35 hotels in Dehradun

and result was framed as bar graphs and pie charts. This study shows that most of the

local female inhabitants were absorbed in smaller businesses like running dhabas,local

laundering and helpers rather than being employed in core hotels and resorts because

of traditional cultural and social barriers. Thus women development still needs to be

questioned with massive development of formal sector of tourism.

Key words: Tourism development, formal sector of tourism, cultural and social barriers

*Lecturer ,Graphic Era university, Dehradun

*Anil Kumar Tamta

**Dr. Spersh Bhatt

ABSTRACT

Nainital, situated in the state of Uttarakhand, is a beautiful hill station and a well known

tourist destination in the Kumaun region of Uttarakhand, India. It is well known for the

lake in the shape of an eye, surrounded by lush green mountains. The place overflows

with natural and scenic beauty which when mixed with the awesome cool climate make

Nainital one of the most sought after tourist destinations. Although there is a year

around inflow of tourists, Nainital, receives maximum tourists in the months of mid May

to mid July which are considered to be the Peak Season of tourism in Nainital. Peak

season opens door to many opportunities for short term employment and income

generation in the organized as well as unorganized sectors of the area.

Being a famous hill station and a tourist lookout, and, because of the fact that area

witnesses variation in tourist inflow, Nainital, was selected for the study to assess and

analyse the effects and impact of seasonality in tourism on the local people of Nainital.

Seasonal variation leads to the problem of sustainability and sustainable development.

The study also gives the views of the local people regarding the sustainable

development and will suggest outcomes for reducing seasonality factors for sustainable

development of the selected area.

ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT


The data for the study will be collected through a questionnaire designed specifically to

get an idea about both the positive and negative impacts of tourism and also the views

of the local people of Nainital regarding the sustainability of the area. The current study

may be useful to tackle future problems associated with the peak season of tourism in

Nainital town. The study could be useful to the district administration and the state

tourism board for policy and decision making related to tourism management and

sustainable development of the area.

Key words: - Sustainable development, Seasonality, Peak Season, Organized sector,

Unorganized sector.

*Senior Research Fellow, Department of Tourism, 'The Hermitage', D.S.B. Campus

, Kumaun University Nainital.

**Assistant Professor, Department of Statistics, D.S.B. Campus, Kumaun University Nainital

*Himanshu Sharma

**Mousumi Dasgupta,

ABSTRACT

Safety and security have always been indispensable condition for travel and tourism.

Many tourists who stay in a hotel at any destination might be vulnerable to robbery,

assault and fire within the premises. Therefore providing quality tourism experiences

which incorporate principles of safety and security are becoming an overriding objective

of tourism destinations. Despite some of the optimistic talk of global economic recovery,

the highest likelihood is that the tourism industry still has several challenging months or

even years ahead of it. Often when the economy is down we tend to cut back where we

ought not to be cutting back. The travel and tourism industry could not avoid the

negative impacts and consequences of these events. Moreover some of these events

manifested the vulnerability of tourism both on global and regional levels.A major

marketing mistake is, believing that cameras and other forms of technology can take the

place of human beings. Both safety and security software and hardware are provided at

the property level.That is not to say that there is no place for technology, much to the

contrary, new technological devices can be tremendous aids to security professionals.

Machines, however, do not provide a sense of empathetic hospitality that is essential for

a successful tourism industry. The best course of action is to blend human security with

technology.The human element is often cited as the most important factor in security.

At the industry level, the hotel association should take an active role in facilitating and

coordinating the security and safety activities. At the national level, the police force

TOURISM SECURITY AND SAFETY

should provide law enforcement against crime and protect the tourists. It must

recognize that when the environment is safe, the visitor is also safe and that if the travel

and tourism industry emphasizes security it will have a good chance of surviving.

*Assistant Professor,Galgotias University

**Assistant Professor, Galgotias University

*Mousumi Dasgupta

**Himanshu Sharma

ABSTRACT

Why are women underrepresented in the highest corporate hierarchies? Evidence shows

that men and women possess the same skills and abilities, as goes for educational

attainment. There are some gaps linked to it which still need to be filled in order to give

equal opportunities to females as well. Although, from the last few decades it is been

said and noticed that the number of females are rising to the top which is a symbol of

progressive social change. It is also been noticed that there is still gender inequality in

top management positions which leads to under presentation of females in top

management position.

The approach for the empirical study is quantitative. It is been said that female qualities

do not contribute to the required management attributes. Results suggest that male

managers have more preferences towards pursuing a career than female managers; they

are significantly more willing to consider promotions and aim to achieve a higher

organizational level. Female managers on the other hand show more preferences

towards family. Women take a significantly larger share of household and childcare

duties and are more likely to face a temporary career slowdown after having had

children. Studies have shown that males tend to be more task oriented and females more

relationship oriented. But in actual managerial positions experiences women managers

show no differences in leadership abilities from experienced male managers. These

women, infact are more likely to be more competent from their male counterparts. In

order to have an executive role, a person must be more aggressive, competitive, more

task oriented etc. but females always have the opposite qualities.

Keywords: statistical discrimination, promotions, female leadership, career

aspirations, family and work balance



UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY

The data for the study will be collected through a questionnaire designed specifically to

get an idea about both the positive and negative impacts of tourism and also the views

of the local people of Nainital regarding the sustainability of the area. The current study

may be useful to tackle future problems associated with the peak season of tourism in

Nainital town. The study could be useful to the district administration and the state

tourism board for policy and decision making related to tourism management and

sustainable development of the area.

Key words: - Sustainable development, Seasonality, Peak Season, Organized sector,

Unorganized sector.

*Senior Research Fellow, Department of Tourism, 'The Hermitage', D.S.B. Campus

, Kumaun University Nainital.

**Assistant Professor, Department of Statistics, D.S.B. Campus, Kumaun University Nainital

*Himanshu Sharma

**Mousumi Dasgupta,

ABSTRACT

Safety and security have always been indispensable condition for travel and tourism.

Many tourists who stay in a hotel at any destination might be vulnerable to robbery,

assault and fire within the premises. Therefore providing quality tourism experiences

which incorporate principles of safety and security are becoming an overriding objective

of tourism destinations. Despite some of the optimistic talk of global economic recovery,

the highest likelihood is that the tourism industry still has several challenging months or

even years ahead of it. Often when the economy is down we tend to cut back where we

ought not to be cutting back. The travel and tourism industry could not avoid the

negative impacts and consequences of these events. Moreover some of these events

manifested the vulnerability of tourism both on global and regional levels.A major

marketing mistake is, believing that cameras and other forms of technology can take the

place of human beings. Both safety and security software and hardware are provided at

the property level.That is not to say that there is no place for technology, much to the

contrary, new technological devices can be tremendous aids to security professionals.

Machines, however, do not provide a sense of empathetic hospitality that is essential for

a successful tourism industry. The best course of action is to blend human security with

technology.The human element is often cited as the most important factor in security.

At the industry level, the hotel association should take an active role in facilitating and

coordinating the security and safety activities. At the national level, the police force

TOURISM SECURITY AND SAFETY

should provide law enforcement against crime and protect the tourists. It must

recognize that when the environment is safe, the visitor is also safe and that if the travel

and tourism industry emphasizes security it will have a good chance of surviving.



*Mousumi Dasgupta

**Himanshu Sharma

ABSTRACT

Why are women underrepresented in the highest corporate hierarchies? Evidence shows

that men and women possess the same skills and abilities, as goes for educational

attainment. There are some gaps linked to it which still need to be filled in order to give

equal opportunities to females as well. Although, from the last few decades it is been

said and noticed that the number of females are rising to the top which is a symbol of

progressive social change. It is also been noticed that there is still gender inequality in

top management positions which leads to under presentation of females in top

management position.

The approach for the empirical study is quantitative. It is been said that female qualities

do not contribute to the required management attributes. Results suggest that male

managers have more preferences towards pursuing a career than female managers; they

are significantly more willing to consider promotions and aim to achieve a higher

organizational level. Female managers on the other hand show more preferences

towards family. Women take a significantly larger share of household and childcare

duties and are more likely to face a temporary career slowdown after having had

children. Studies have shown that males tend to be more task oriented and females more

relationship oriented. But in actual managerial positions experiences women managers

show no differences in leadership abilities from experienced male managers. These

women, infact are more likely to be more competent from their male counterparts. In

order to have an executive role, a person must be more aggressive, competitive, more

task oriented etc. but females always have the opposite qualities.

Keywords: statistical discrimination, promotions, female leadership, career

aspirations, family and work balance



UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY

A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT AS A CAREER.

*Ms. Prerna Nandwani,

**Mr. Rakesh Kataria,

***Mrs. Bashir Vandana Rawat.

ABSTRACT

Background: Higher education is indeed an factor in innovation and

human capital development. With the massive expansion of the higher education sector

in terms of availability of diverse courses, management and geographical coverage

selection of higher education has become the most challenging part in everyone's life.

Also, with the developing trends in the economic scenario newer courses such as

hospitality education has entered the market as an alternative to the traditional ones.

Therefore this paper broadcasts an investigation into various reasons why students

chose to enrol in a hospitality degree course.

Objective: The aim is to study the students' impression about selecting Hotel

Management as a career option in comparison to other courses. The study also aims to

identify different parameters considered by students for selecting a particular hotel

management college for admission & study is limited to the city, Jaipur.

Methods: Systematic random sample technique was used to collect data from the

intermediate students planning to take admission in different hotel management

colleges along with the first year students of the various hospitality management

institutes. The data was collected through semi-structured questionnaire and personal

in depth interviews.

Result: The results of this study suggest that students seeking admission in hospitality

colleges are unaware about the industry and the course curriculum. They consider hotel

management more as a management programme; upon completion of which they will

be directly absorbed at managerial level, however most students are hired at operational

level. This had further lead to frustration and dissatisfaction about the course and

thereby forcing them to seek alternative career options. The study also reveals that the

students sees institutes as a cluster of different attributes that includes infrastructure,

teaching staff, facilities, services.etc Also, it was found that the choice for the selection of

the institute for admission was majorly based on the reputation of college.

Key words: Hospitality Industry, Students' perception, Hospitality education.

*Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur

**Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur

***Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur

indispensable

WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS

TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION SECTOR

*P.Sravan Kumar

**Rajshree Bhargava

ABSTRACT

2001 was declared as 'International Women's empowerment year' by the UN, and India

declared it as 'women's empowerment year'. In 2007, the UNWTO's theme for the World

Tourism Day was 'Tourism Opens Doors for Women”. UNWTO Berlin 2008 conference

implemented an action plan for the empowerment of women through tourism sector.

Preliminary findings of UNWTO Report 2010 on Women in Tourism mentioned that

tourism contributes 5% of GDP, 6% of world's exports, and 7% of jobs worldwide.

Women comprise between 60 to 70% of tourism work force. However, women hold less

than 40% of all managerial positions, less than 20% of general management roles and

between 5-8% of board positions, (South Africa Ministry of Tourism report 6 May 2016).

In the light of above, the aim of this paper is to to understand what are the current

problems faced by women in tourism and hospitality industry in India, and to

understand the way forward in mitigating the problems and provide equal

opportunities to women. This paper will be qualitative research paper based on the

perception and expectation of women employees. A survey will be conducted through

structured questionnaire by random sampling, key informant interviews, participant's

observations, focus group discussion along with existing literature. The key factors for

determine the roles at work depend education, family background, physical conditions,

language and the ability of individual. The gender based roles are determined by

demands of tourists and demand of nature of work.

Key words: Women, Tourism, Problems

*Excellence Hospitality Projects Pvt Ltd, Hyderabad

**Assistant Professor ,Chandigarh University - Gharuan

*Vipin Singh

ABSTRACT

High quality performance demanded by the consumers of higher education and

confronted by rapid changes in knowledge, technology, and even by the way academic

work is being conducted (i.e., in teams, electronically over great distances, etc.) higher

educational institutions must redefine themselves and, in essence, that means the

A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT AS A CAREER.

*Ms. Prerna Nandwani,

**Mr. Rakesh Kataria,

***Mrs. Bashir Vandana Rawat.

ABSTRACT

Background: Higher education is indeed an factor in innovation and

human capital development. With the massive expansion of the higher education sector

in terms of availability of diverse courses, management and geographical coverage

selection of higher education has become the most challenging part in everyone's life.

Also, with the developing trends in the economic scenario newer courses such as

hospitality education has entered the market as an alternative to the traditional ones.

Therefore this paper broadcasts an investigation into various reasons why students

chose to enrol in a hospitality degree course.

Objective: The aim is to study the students' impression about selecting Hotel

Management as a career option in comparison to other courses. The study also aims to

identify different parameters considered by students for selecting a particular hotel

management college for admission & study is limited to the city, Jaipur.

Methods: Systematic random sample technique was used to collect data from the

intermediate students planning to take admission in different hotel management

colleges along with the first year students of the various hospitality management

institutes. The data was collected through semi-structured questionnaire and personal

in depth interviews.

Result: The results of this study suggest that students seeking admission in hospitality

colleges are unaware about the industry and the course curriculum. They consider hotel

management more as a management programme; upon completion of which they will

be directly absorbed at managerial level, however most students are hired at operational

level. This had further lead to frustration and dissatisfaction about the course and

thereby forcing them to seek alternative career options. The study also reveals that the

students sees institutes as a cluster of different attributes that includes infrastructure,

teaching staff, facilities, services.etc Also, it was found that the choice for the selection of

the institute for admission was majorly based on the reputation of college.

Key words: Hospitality Industry, Students' perception, Hospitality education.




indispensable

WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS

TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION SECTOR

*P.Sravan Kumar

**Rajshree Bhargava

ABSTRACT

2001 was declared as 'International Women's empowerment year' by the UN, and India

declared it as 'women's empowerment year'. In 2007, the UNWTO's theme for the World

Tourism Day was 'Tourism Opens Doors for Women”. UNWTO Berlin 2008 conference

implemented an action plan for the empowerment of women through tourism sector.

Preliminary findings of UNWTO Report 2010 on Women in Tourism mentioned that

tourism contributes 5% of GDP, 6% of world's exports, and 7% of jobs worldwide.

Women comprise between 60 to 70% of tourism work force. However, women hold less

than 40% of all managerial positions, less than 20% of general management roles and

between 5-8% of board positions, (South Africa Ministry of Tourism report 6 May 2016).

In the light of above, the aim of this paper is to to understand what are the current

problems faced by women in tourism and hospitality industry in India, and to

understand the way forward in mitigating the problems and provide equal

opportunities to women. This paper will be qualitative research paper based on the

perception and expectation of women employees. A survey will be conducted through

structured questionnaire by random sampling, key informant interviews, participant's

observations, focus group discussion along with existing literature. The key factors for

determine the roles at work depend education, family background, physical conditions,

language and the ability of individual. The gender based roles are determined by

demands of tourists and demand of nature of work.

Key words: Women, Tourism, Problems

*Excellence Hospitality Projects Pvt Ltd, Hyderabad

**Assistant Professor ,Chandigarh University - Gharuan

*Vipin Singh

ABSTRACT

High quality performance demanded by the consumers of higher education and

confronted by rapid changes in knowledge, technology, and even by the way academic

work is being conducted (i.e., in teams, electronically over great distances, etc.) higher

educational institutions must redefine themselves and, in essence, that means the

faculty must either face obsolescence or continuously be participating in developmental

activities. Therefore, institutions of higher education must develop a sustained long

term faculty development strategy to enable their valuable human resources to work

effectively and accomplish the organizational goals that are necessary to survive in the

rapidly changing environment of higher education. To achieve the competitive

advantage and get the best results, organizations have to provide the means to upgrade

their employees which they can best do by organizing training and development

programs, which not only improve the employees' skills but also enhance their

performance, motivation and give a sense of job satisfaction to them. This study

investigates the relationship between training and development and Job Satisfaction in

Education Sector.

KEYWORDS: Training and development, Job satisfaction, Education sector, Higher

education.

*Lecturer ,Lovely Professional University, Jalandhar, Punjab

*Yashpal Negi

**Pradeep Negi

ABSTRACT

The corporate HRM function is charged with providing the glue that binds all operating

divisions. The corporate HRM achieves this in two main strategies (i) by propagating a

common human resource philosophy within the company and (ii) by developing a group

of internationally minded mid level executives for future senior management

responsibilities. The corporate HRM group perceives its missions as one of developing

and providing the underline philosophy around which local businesses can develop their

human resource e practices. Corporate HRM group also conducts a two week HRM

orientation session for the HR staff from each of its operating divisions. These sessions

have an overview of the companies HRM philosophy and talk about how local

businesses can translate the philosophy into HR policies. Coca cola has found that

information sharing is one of the great benefits of bringing HRM professionals together.

The sessions provide a medium through which HRM professionals can communicate

and learn from each other, which facilitates the rapid transfer of innovative and valuable

HRM tools from region. The advent of HRM has brought forward the issue of linkages

between the employer-employee relationships and wider organisational strategies and

corporate policies. The study is devoted to a detailed discussion of integration human

resources to hospitality industry in Uttarakhand.

INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY BUSINESS

STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN UTTARAKHAND”

Key Words: Organisational strategies, HRM, Hospitality Business strategy

*Director/Principal, State Institute of Hotel Management and Catering

Technology&Applied Nutrition, New Tehri.

**Assistant Professor, State Institute of Hotel Management and Catering


*Mrs. Bashir Vandana Rawat,

**Ms. Prerna Nandwani,

***Mr. Rakesh Kataria

ABSTRACT

Background: The hospitality industry has no dearth of women joining the industry, in

fact we have look at the data available with various hotel management institutes, the

success ratio of girls to boys is very high .still when it comes to the senior management

positions in the hotels like general manager and other Head of Departments, it's the men

who rule the roost. Agreed some exceptions are there, but those be counted in

fingertips. Now with the society being more accepting towards working women, the

newer generation may see different results but with the current scenario still in

existence, we should be expecting the same results, hence giving us the need to explore

the unbalanced dynamics of this mismatched career progression between male and

female employees.

Objective: The purpose is to discover how successful women achieve their senior-level

positions, how they balance their work and family life, and what career advice they can

offer to future hospitality leaders.

Methods: The methodology involves extended interviews from female hotel employees

through semi-structured questionnaire. The interview was conducted with 35 female

employees both working at senior management positions and also at executive level

from different hotel companies and different departments in the city Jaipur – 08 star

categorized hotels to explore the challenges faced by them in the career ladder in hotel

management.

Result and conclusion: The results may help students learn from successful female

hoteliers and perhaps increase their commitment to longevity in hotel careers. Also to

sensitise the male counterparts in the industry to the specific needs of the female

employees in certain phases of their life.

A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN THE

CURRENT SCENARIO

faculty must either face obsolescence or continuously be participating in developmental

activities. Therefore, institutions of higher education must develop a sustained long

term faculty development strategy to enable their valuable human resources to work

effectively and accomplish the organizational goals that are necessary to survive in the

rapidly changing environment of higher education. To achieve the competitive

advantage and get the best results, organizations have to provide the means to upgrade

their employees which they can best do by organizing training and development

programs, which not only improve the employees' skills but also enhance their

performance, motivation and give a sense of job satisfaction to them. This study

investigates the relationship between training and development and Job Satisfaction in

Education Sector.

KEYWORDS: Training and development, Job satisfaction, Education sector, Higher

education.

*Lecturer ,Lovely Professional University, Jalandhar, Punjab

*Yashpal Negi

**Pradeep Negi

ABSTRACT

The corporate HRM function is charged with providing the glue that binds all operating

divisions. The corporate HRM achieves this in two main strategies (i) by propagating a

common human resource philosophy within the company and (ii) by developing a group

of internationally minded mid level executives for future senior management

responsibilities. The corporate HRM group perceives its missions as one of developing

and providing the underline philosophy around which local businesses can develop their

human resource e practices. Corporate HRM group also conducts a two week HRM

orientation session for the HR staff from each of its operating divisions. These sessions

have an overview of the companies HRM philosophy and talk about how local

businesses can translate the philosophy into HR policies. Coca cola has found that

information sharing is one of the great benefits of bringing HRM professionals together.

The sessions provide a medium through which HRM professionals can communicate

and learn from each other, which facilitates the rapid transfer of innovative and valuable

HRM tools from region. The advent of HRM has brought forward the issue of linkages

between the employer-employee relationships and wider organisational strategies and

corporate policies. The study is devoted to a detailed discussion of integration human

resources to hospitality industry in Uttarakhand.

INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY BUSINESS

STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN UTTARAKHAND”

Key Words: Organisational strategies, HRM, Hospitality Business strategy

*Director/Principal, State Institute of Hotel Management and Catering


**Assistant Professor, State Institute of Hotel Management and Catering


*Mrs. Bashir Vandana Rawat,

**Ms. Prerna Nandwani,

***Mr. Rakesh Kataria

ABSTRACT

Background: The hospitality industry has no dearth of women joining the industry, in

fact we have look at the data available with various hotel management institutes, the

success ratio of girls to boys is very high .still when it comes to the senior management

positions in the hotels like general manager and other Head of Departments, it's the men

who rule the roost. Agreed some exceptions are there, but those be counted in

fingertips. Now with the society being more accepting towards working women, the

newer generation may see different results but with the current scenario still in

existence, we should be expecting the same results, hence giving us the need to explore

the unbalanced dynamics of this mismatched career progression between male and

female employees.

Objective: The purpose is to discover how successful women achieve their senior-level

positions, how they balance their work and family life, and what career advice they can

offer to future hospitality leaders.

Methods: The methodology involves extended interviews from female hotel employees

through semi-structured questionnaire. The interview was conducted with 35 female

employees both working at senior management positions and also at executive level

from different hotel companies and different departments in the city Jaipur – 08 star

categorized hotels to explore the challenges faced by them in the career ladder in hotel

management.

Result and conclusion: The results may help students learn from successful female

hoteliers and perhaps increase their commitment to longevity in hotel careers. Also to

sensitise the male counterparts in the industry to the specific needs of the female

employees in certain phases of their life.

A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN THE

CURRENT SCENARIO

Key Words: Career of women, Hospitality Industry, career progression




*Dr. Sangeeta Dhar

ABSTRACT

Jaisingh Garh was developed as a dream house with seven rooms and two green Champa

lawns by Late Shri Udai Bhan Singh Panwar in 1997. It was converted into a hotel after his

death. Located on Haridas Ki Magri and overlooking Lake Pichola and Lake Fateh Sagar

the expectation was high. Though ideally located in the enclave of hotels of all size and

class, it could not break even and had a setback loss and need to be closed soon.

The property was taken on lease by Innovative Hospitality in 2014. With innovative up-

gradation of property, aptly named suites, a covered and a rooftop restaurant 'Kabab

Mistri' specialising in Indian and world kababs with a hint of Asian cuisine, specially

crafted to suit a wide range of taste buds and quality services, Jaisingh Garh could

become a boutique hotel. Being comfortably nestled amidst star hotels, providing

spectacular view of Aravali Hills, the lakes and the town, and providing convenient

approach to most tourist destinations of the city, Jaisingh Garh is among the star

attractions for visitors to Udaipur.

The paper is based on a case study of Jaisingh Garh Hotel. Information for the case study

was collected through interviews with management personnel at different levels in

hotel, employees and some visitors.

Major conclusion of the case study is that management of a small hotel in a highly

competitive market situation is a challenging task. Innovative up-gradation of property

and quality service to complement the expectations of the target segment is therefore,

necessary for the success of a small hotel in such a situation.

Key Words: Jaisingh Garh, Hotel, Innovative Hospitality, Kabab Mistri, Indian and Asian

Cuisine, Kabab, Management, Up-gradation, Quality, Competitive market, Challenging

task, target segment

*Associate Professor, Department of Food Management

Institute of Tourism and Hotel Management

Pacific University, Udaipur

MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH GARH,

UDAIPUR

AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN ENTREPRENEURS

IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA.

*Dr Sherry Abraham

**Dr. C. Rajesh Kumar

ABSTRACT

This paper explores the potential for women entrepreneurships in the Indian tourism

sector and how to unlock the potential for such businesses. Tourism is one of the fastest

growing sectors in the country. It is a service oriented industry and hence can offer many

opportunities for women to set up entrepreneurships. A qualitative methodology was

adopted using both secondary and primary data. The secondary data indicated that

successful entrepreneurships depend on the proper leverage of human, financial and

social capital. The primary data was obtained from 30 women entrepreneurs across the

country. It was found that hotel / inns, travel agencies and car / bus rental services offer

good potential for entrepreneurships. With the proliferation of the internet, virtual

services can be provided by women entrepreneurs to tourists. Food and dining service

offer additional opportunities. Tourism offers scope even for women living in rural /

semi-urban areas to establish entrepreneurships that promote the local environment

and its culture on the one hand and on the other provide employment, increase

standards of living and improve prosperity. It was also found that women are better

positioned than men to start successful entrepreneurships particularly in the tourism

sector. However, the ability of women to exploit these many opportunities in the tourism

sector is contingent on them leveraging human, financial and social capital. These are

the three dimensions of any successful entrepreneurship. It was found that there are

several avenues already existing in India for women to gain access to these three forms

of capital. These methods of access have been discussed and recommendations on how

they can be leveraged to promote successful entrepreneurships in the tourism sector

have been made.

Keywords: Women Entrepreneurs, Opportunities, Talent Pool, Social Capital, Skilling

Programs

*Assistant Professor,Department of Tourism Studies,Pondicherry University, Puducherry

**SYNA International College of Management Studies,Jhinjhari, katni - 483501 (MP)

Key Words: Career of women, Hospitality Industry, career progression




*Dr. Sangeeta Dhar

ABSTRACT

Jaisingh Garh was developed as a dream house with seven rooms and two green Champa

lawns by Late Shri Udai Bhan Singh Panwar in 1997. It was converted into a hotel after his

death. Located on Haridas Ki Magri and overlooking Lake Pichola and Lake Fateh Sagar

the expectation was high. Though ideally located in the enclave of hotels of all size and

class, it could not break even and had a setback loss and need to be closed soon.

The property was taken on lease by Innovative Hospitality in 2014. With innovative up-

gradation of property, aptly named suites, a covered and a rooftop restaurant 'Kabab

Mistri' specialising in Indian and world kababs with a hint of Asian cuisine, specially

crafted to suit a wide range of taste buds and quality services, Jaisingh Garh could

become a boutique hotel. Being comfortably nestled amidst star hotels, providing

spectacular view of Aravali Hills, the lakes and the town, and providing convenient

approach to most tourist destinations of the city, Jaisingh Garh is among the star

attractions for visitors to Udaipur.

The paper is based on a case study of Jaisingh Garh Hotel. Information for the case study

was collected through interviews with management personnel at different levels in

hotel, employees and some visitors.

Major conclusion of the case study is that management of a small hotel in a highly

competitive market situation is a challenging task. Innovative up-gradation of property

and quality service to complement the expectations of the target segment is therefore,

necessary for the success of a small hotel in such a situation.

Key Words: Jaisingh Garh, Hotel, Innovative Hospitality, Kabab Mistri, Indian and Asian

Cuisine, Kabab, Management, Up-gradation, Quality, Competitive market, Challenging

task, target segment

*Associate Professor, Department of Food Management

Institute of Tourism and Hotel Management

Pacific University, Udaipur

MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH GARH,

UDAIPUR

AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN ENTREPRENEURS

IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA.

*Dr Sherry Abraham

**Dr. C. Rajesh Kumar

ABSTRACT

This paper explores the potential for women entrepreneurships in the Indian tourism

sector and how to unlock the potential for such businesses. Tourism is one of the fastest

growing sectors in the country. It is a service oriented industry and hence can offer many

opportunities for women to set up entrepreneurships. A qualitative methodology was

adopted using both secondary and primary data. The secondary data indicated that

successful entrepreneurships depend on the proper leverage of human, financial and

social capital. The primary data was obtained from 30 women entrepreneurs across the

country. It was found that hotel / inns, travel agencies and car / bus rental services offer

good potential for entrepreneurships. With the proliferation of the internet, virtual

services can be provided by women entrepreneurs to tourists. Food and dining service

offer additional opportunities. Tourism offers scope even for women living in rural /

semi-urban areas to establish entrepreneurships that promote the local environment

and its culture on the one hand and on the other provide employment, increase

standards of living and improve prosperity. It was also found that women are better

positioned than men to start successful entrepreneurships particularly in the tourism

sector. However, the ability of women to exploit these many opportunities in the tourism

sector is contingent on them leveraging human, financial and social capital. These are

the three dimensions of any successful entrepreneurship. It was found that there are

several avenues already existing in India for women to gain access to these three forms

of capital. These methods of access have been discussed and recommendations on how

they can be leveraged to promote successful entrepreneurships in the tourism sector

have been made.

Keywords: Women Entrepreneurs, Opportunities, Talent Pool, Social Capital, Skilling

Programs

*Assistant Professor,Department of Tourism Studies,Pondicherry University, Puducherry

**SYNA International College of Management Studies,Jhinjhari, katni - 483501 (MP)

TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM


USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT ON

TRAVELLERS’ DECISION MAKING

*Ms. Rupa Sinha

*Dr. Madhu Murdia

ABSTRACT

In the awake of globalization many states and communities have started to rethink

about their policies and strategies for development and at the same time they have

realized about the importance of tourism and its positive impact. Tourism is ever

growing industry and it has emerged as one of the largest and fastest growing industry

in world and in India also, among them cultural tourism is a booming sector and

concerned with a community's way of life, art, religion, beliefs, history andother

attributes that helped to shape their way of life. The purpose of this paper is to explore

resident's perception towards cultural tourism development and to study the economic

impacts of cultural tourism development in that area.

This study has carried out with field research approach at selected destinationin

Murshidabad (Baharampur, Lalbagh,Jiagunj-Ajimgunj,Khosbagh) among the residing

families by using purposivesampling during October to November 2016. In this study we

have 200 respondents and are explored by using SPSS (Statistical Packages for social

Sciences version 16). The findings reveal that residents have positive perceptions

towards cultural tourism development as they think they will be benefited economically

if they involved, because of emerging stages of cultural tourism development in the

study area, also there is a strong relationship between perceptions of residents and

cultural tourism development.

Keywords: Tourism, resident's perception, globalization, Murshidabad, cultural tourism

development, Economic impacts, sustainability

*Research Scholar,Pacific Institute of Hotel Management

Pacific Academy of Higher Education and Research University, Udaipur

**Pacific Institute of Hotel Management,Pacific Academy of Higher

Education and Research University, Udaipur

*Dr Madhu Murdai

ABSTRACT

Due to technological revolution social media has become one of the mega trends and

essential part of the marketing. Its significant impact can be seen on tourism industry

also as it has opened the new horizons for the promotion of tourism products for the

tourism industry representatives beyond the imaginations. It has become an integral

part of the tourism industry as it saves time, cost, and energy. It provides the access to

the distant and untapped segment also. Social media has now become a cliché for the

destination marketing. It is also discovered in the researches that there is a strong

relationship between the use of social media and consumer purchasing decision making

and abandonment. As it is the most preferable information source for travelers related to

destination and product selection.

The aim of this study is to find out the degree of impact of social media on traveler's

purchase decision and use of social media as source of information and marketing.

The sample and study is confined to Udaipur city.

Keywords: Social Media, Traveler, Marketing, Promotion, Decision

*Pacific Institute of Hotel Management,Pacific Academy of Higher


*Pradeep Bhatt

**Suraj M.Negi

ABSTRACT














Relationship.

*Assistant Professor, Himgiri Zee University, Dehradun



TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM


USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT ON

TRAVELLERS’ DECISION MAKING

*Ms. Rupa Sinha

*Dr. Madhu Murdia

ABSTRACT

In the awake of globalization many states and communities have started to rethink

about their policies and strategies for development and at the same time they have

realized about the importance of tourism and its positive impact. Tourism is ever

growing industry and it has emerged as one of the largest and fastest growing industry

in world and in India also, among them cultural tourism is a booming sector and

concerned with a community's way of life, art, religion, beliefs, history andother

attributes that helped to shape their way of life. The purpose of this paper is to explore

resident's perception towards cultural tourism development and to study the economic

impacts of cultural tourism development in that area.

This study has carried out with field research approach at selected destinationin

Murshidabad (Baharampur, Lalbagh,Jiagunj-Ajimgunj,Khosbagh) among the residing

families by using purposivesampling during October to November 2016. In this study we

have 200 respondents and are explored by using SPSS (Statistical Packages for social

Sciences version 16). The findings reveal that residents have positive perceptions

towards cultural tourism development as they think they will be benefited economically

if they involved, because of emerging stages of cultural tourism development in the

study area, also there is a strong relationship between perceptions of residents and

cultural tourism development.

Keywords: Tourism, resident's perception, globalization, Murshidabad, cultural tourism

development, Economic impacts, sustainability

*Research Scholar,Pacific Institute of Hotel Management


**Pacific Institute of Hotel Management,Pacific Academy of Higher


*Dr Madhu Murdai

ABSTRACT

Due to technological revolution social media has become one of the mega trends and

essential part of the marketing. Its significant impact can be seen on tourism industry

also as it has opened the new horizons for the promotion of tourism products for the

tourism industry representatives beyond the imaginations. It has become an integral

part of the tourism industry as it saves time, cost, and energy. It provides the access to

the distant and untapped segment also. Social media has now become a cliché for the

destination marketing. It is also discovered in the researches that there is a strong

relationship between the use of social media and consumer purchasing decision making

and abandonment. As it is the most preferable information source for travelers related to

destination and product selection.

The aim of this study is to find out the degree of impact of social media on traveler's

purchase decision and use of social media as source of information and marketing.

The sample and study is confined to Udaipur city.

Keywords: Social Media, Traveler, Marketing, Promotion, Decision

*Pacific Institute of Hotel Management,Pacific Academy of Higher


*Pradeep Bhatt

**Suraj M.Negi

ABSTRACT














Relationship.

*Assistant Professor, Himgiri Zee University, Dehradun



STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN

*Suneeta Verma

**Dr. Madhu Murdia

ABSTRACT

The tourism sector in southern Rajasthan (especially Udaipur) has grown rapidly and has

received both domestic and international tourists massively. Lately, tourists have started

showing curiosity in exploring new things and finding new adventures. Various studies

have been made to explore the role of tourism in community development, preservation

of cultural and historical uniqueness, multiplier effects of tourism on local inhabitants

and many more. Various strategies have been developed to promote rural tourism,

cultural and historical tourism etc. in southern Rajasthan. After an extensive literature

review, it was found as a research gap that no strategy have been planned to promote

and develop tribal tourism in tribal areas of southern Rajasthan. After visiting and

studying tribal areas for tourism, this paper is written to focuses on developing a

strategy for the promotion of a fresh concept in tourism industry of Rajasthan. Here we

will discuss to formulate a strategy to develop tribal tourism in Southern Rajasthan.

Recently, the opportunity to experience “authentic” indigenous (tribal) life has grown in

popularity across the globe. And since they are not used to technological development it

is important to make them understand about the effect of tribal tourism development.

Sustainable and eco based tourism approach will ensure local people to secure

economic benefits and improve the literacy rate as well as modern communication from

tourism in a fair and sustainable manner.

A descriptive research methodology has been used and for this purpose further it is

divided into three categories. Firstly, an extensive literature survey was been done,

secondly; pros and cons of developing tribal tourism in tribal areas were taken into

consideration and finally; formulating a strategy for its development in southern

Rajasthan.

Key words: Tribal resources, Sustainable Tourism, Eco tourism, strategy, Rajasthan,

Tourism

*Research Scholar, Pacific Institute of Hotel Management,


**Associate Professor, Pacific Institute of Hotel Management


AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING: A CASE STUDY ON

STUDENT PERCEPTION IN MEGHALAYA

HOTEL BRANDING: THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S

PURCHASING BEHAVIOR AND LOYALTY

*Deborah Rose Shylla Passah

**Ashok Kumar

ABSTRACT

An individual may have many activities throughout the day but there are only a few

things in life that people of every age, sex, race, creed, religion and social class must do

every day, and that's eat and breath. People across various countries while going

through their daily lives at work, at home, or at vacation make choice about what they

would consume from a content perspective. While the amount of focus and attention

people pay to their food choices might vary as there has been a cultural shift towards

culinary and food-focused society which is touching millions of people across the world.

Food and beverage products are developed and marketed to appeal to the preferences

of youth to stimulate sales as food is a third viable alternative and powerful option to

reach customers just after sports and music. The culinary industry the restaurants and

chefs now are utilizing various media and advertisement to reach the youth with their

messages. For this research was carried out and the data was collected from the students

the findings obtained will help us to understand the role of social media and

advertisement in culinary marketing and students perception towards food.

Keywords: Food, Marketing, Media, Culinary, Student


**Research Scholar, Department of Tourism & Hotel Management,

North Eastern Hill University, Shillong

*Murugan Krisnamoorthy

ABSTRACT

Hotels, in contemporary society, have recognized the importance of intangible

attributes such as brand image to meet customers' needs rather than standing

competitive advantages of functional and physical attributes of the product. The

purpose of this study is to investigate and identify the Effects of Hotel Brand Image on

Customer's Purchasing Behavior and Loyalty. Moreover, this paper will examine whether

those variables are correlated. For the empirical study, 150 people with academic

STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN

*Suneeta Verma

**Dr. Madhu Murdia

ABSTRACT

The tourism sector in southern Rajasthan (especially Udaipur) has grown rapidly and has

received both domestic and international tourists massively. Lately, tourists have started

showing curiosity in exploring new things and finding new adventures. Various studies

have been made to explore the role of tourism in community development, preservation

of cultural and historical uniqueness, multiplier effects of tourism on local inhabitants

and many more. Various strategies have been developed to promote rural tourism,

cultural and historical tourism etc. in southern Rajasthan. After an extensive literature

review, it was found as a research gap that no strategy have been planned to promote

and develop tribal tourism in tribal areas of southern Rajasthan. After visiting and

studying tribal areas for tourism, this paper is written to focuses on developing a

strategy for the promotion of a fresh concept in tourism industry of Rajasthan. Here we

will discuss to formulate a strategy to develop tribal tourism in Southern Rajasthan.

Recently, the opportunity to experience “authentic” indigenous (tribal) life has grown in

popularity across the globe. And since they are not used to technological development it

is important to make them understand about the effect of tribal tourism development.

Sustainable and eco based tourism approach will ensure local people to secure

economic benefits and improve the literacy rate as well as modern communication from

tourism in a fair and sustainable manner.

A descriptive research methodology has been used and for this purpose further it is

divided into three categories. Firstly, an extensive literature survey was been done,

secondly; pros and cons of developing tribal tourism in tribal areas were taken into

consideration and finally; formulating a strategy for its development in southern

Rajasthan.

Key words: Tribal resources, Sustainable Tourism, Eco tourism, strategy, Rajasthan,

Tourism

*Research Scholar, Pacific Institute of Hotel Management,


**Associate Professor, Pacific Institute of Hotel Management


AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING: A CASE STUDY ON

STUDENT PERCEPTION IN MEGHALAYA

HOTEL BRANDING: THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S

PURCHASING BEHAVIOR AND LOYALTY

*Deborah Rose Shylla Passah

**Ashok Kumar

ABSTRACT

An individual may have many activities throughout the day but there are only a few

things in life that people of every age, sex, race, creed, religion and social class must do

every day, and that's eat and breath. People across various countries while going

through their daily lives at work, at home, or at vacation make choice about what they

would consume from a content perspective. While the amount of focus and attention

people pay to their food choices might vary as there has been a cultural shift towards

culinary and food-focused society which is touching millions of people across the world.

Food and beverage products are developed and marketed to appeal to the preferences

of youth to stimulate sales as food is a third viable alternative and powerful option to

reach customers just after sports and music. The culinary industry the restaurants and

chefs now are utilizing various media and advertisement to reach the youth with their

messages. For this research was carried out and the data was collected from the students

the findings obtained will help us to understand the role of social media and

advertisement in culinary marketing and students perception towards food.

Keywords: Food, Marketing, Media, Culinary, Student


**Research Scholar, Department of Tourism & Hotel Management,

North Eastern Hill University, Shillong

*Murugan Krisnamoorthy

ABSTRACT

Hotels, in contemporary society, have recognized the importance of intangible

attributes such as brand image to meet customers' needs rather than standing

competitive advantages of functional and physical attributes of the product. The

purpose of this study is to investigate and identify the Effects of Hotel Brand Image on

Customer's Purchasing Behavior and Loyalty. Moreover, this paper will examine whether

those variables are correlated. For the empirical study, 150 people with academic

background of hospitality and experience as a hotel customer in Taylor's University and

few from other universities were aimed to respond online survey regarding hotel brand

image, customer's purchasing behavior and customer loyalty. Convenience sampling

method was adopted to collect the data. And Microsoft Excel was used as a statistical

method. As a result, the study discovered that there is a significant positive relationship

between Hotel Brand Image and Customer's Purchasing Behavior & Customer Loyalty.

Keywords: Brand, Hotel brand image, Customer's purchasing behavior, Brand attitude,

Purchase intention, Word of mouth, Customer loyalty, Revisit intention, Favorable

impression, Frequency of revisit.

*Lecturer,School of Hospitality, Tourism and Culinary Arts,Taylor's University

*Gopinath Sangaran

ABSTRACT

The hospitality sector is labeled as a service sector for the industry provides services to

their guest and the service industry requires manpower to cope and provide to the guest

demands With the strong Tourism marketing and promotions done by the government

of Malaysia we have been able to obtain good tourism arrivals and sustained the need

for hotels, rooms and services. How about manpower supply to the industry? This

situation creates the industry to be labour intensive. Over the years employee turnover

has become part of the industries challenge to retain and employ new workforce.

Employee turnover or Staff turnover refers to the ratio of the number of workers that had

to be replaced in the given time period to the average numbers of workers or employees.

An employee's turnover can either be a positive or a negative effect to the

establishment. The effects depend on a great deal whether the employee is a high or low

performer. Turnover tends to be greatest among employees that are high performers

and low performers. The employees that perform in the middle range tend to stay

longer in establishments. The research was to understand the determinants of Job

Satisfaction and Effects on Employee Turnover in the hotels of Kuala Lumpur City Center.

The focus was on the Hospitality industry Food and Beverage department Operational

Employees. The research tried to assess the determinants of Job satisfaction and their

decision to quit therefore creating a situation of Turnover. The research revealed that

Choice of Work and Job Performance influenced Turnover and the main factors of Job

Satisfaction that lead to turnover were Wages/Salary and Opportunity for

advancement/Career progression. The analysis also revealed that there need to be a

JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS OF

KUALALUMPUR CITY CENTER

balance in order to attract and maintain potential employees as all factors that affect Job

Satisfaction directly leads to turnover.

Keywords: Job Satisfaction, Motivation, Operational Employees, Choice of Work, Job

Performance, Employee Turnover

* School of Hospitality, Tourism & Culinary Arts ,Taylor's University, Selangor, Malaysia

*Anup.S. Patwal

**Manish Semwal

ABSTRACT

Gender diversity and the status of women in the hospitality industry has been a concern

among both management practitioners and academicians. In recent years, there has

been remarkable progress with respect to women closing the gender gap in managerial

positions in the hospitality industry. Yet there still seems to be what might be called

“patterns of employment ghettos,” wherein certain departments are predominantly

filled by men and others are predominantly staffed by women. This suggests that gender

diversity may be lacking in the hospitality industry.

This study aims to investigate gender diversity in the hospitality industry in India by

pursuing two major research objectives, both of which address the extent to which a

gender effect exists within the hospitality industry. First, the study explores the potential

relationships between employees' gender and four other demographic variables,

including employees' job position in the hospitality industry, the department in which

they are employed, and their education level and age. In pursuing this research

objective, the study will ascertain whether any gender disparities occur in the context of

these other demographic characteristics. Second, the study examines employees' beliefs

regarding both the recruitment of men and women and the earning potential of men

and women within the hospitality industry. The second aspect of this study will reveal

whether recruitment efforts and the salary offered are influenced by gender, as well as by

the demographic characteristics identified above. To generate data for addressing the

research objectives, a survey instrument was developed and administered to personnel

at various hotels and resorts in 6 major cities in India. This survey was designed to cover

more than one phenomenon, and this paper utilizes only the demographic data from the

survey and responses to two questions regarding beliefs about being recruited for a job

and the salary likely to be offered within the hospitality industry. The results of this study

will provide meaningful insights into gender diversity in the Indian hospitality industry.

GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY-INDIAN

CONTEXT.

background of hospitality and experience as a hotel customer in Taylor's University and

few from other universities were aimed to respond online survey regarding hotel brand

image, customer's purchasing behavior and customer loyalty. Convenience sampling

method was adopted to collect the data. And Microsoft Excel was used as a statistical

method. As a result, the study discovered that there is a significant positive relationship

between Hotel Brand Image and Customer's Purchasing Behavior & Customer Loyalty.

Keywords: Brand, Hotel brand image, Customer's purchasing behavior, Brand attitude,

Purchase intention, Word of mouth, Customer loyalty, Revisit intention, Favorable

impression, Frequency of revisit.

*Lecturer,School of Hospitality, Tourism and Culinary Arts,Taylor's University

*Gopinath Sangaran

ABSTRACT

The hospitality sector is labeled as a service sector for the industry provides services to

their guest and the service industry requires manpower to cope and provide to the guest

demands With the strong Tourism marketing and promotions done by the government

of Malaysia we have been able to obtain good tourism arrivals and sustained the need

for hotels, rooms and services. How about manpower supply to the industry? This

situation creates the industry to be labour intensive. Over the years employee turnover

has become part of the industries challenge to retain and employ new workforce.

Employee turnover or Staff turnover refers to the ratio of the number of workers that had

to be replaced in the given time period to the average numbers of workers or employees.

An employee's turnover can either be a positive or a negative effect to the

establishment. The effects depend on a great deal whether the employee is a high or low

performer. Turnover tends to be greatest among employees that are high performers

and low performers. The employees that perform in the middle range tend to stay

longer in establishments. The research was to understand the determinants of Job

Satisfaction and Effects on Employee Turnover in the hotels of Kuala Lumpur City Center.

The focus was on the Hospitality industry Food and Beverage department Operational

Employees. The research tried to assess the determinants of Job satisfaction and their

decision to quit therefore creating a situation of Turnover. The research revealed that

Choice of Work and Job Performance influenced Turnover and the main factors of Job

Satisfaction that lead to turnover were Wages/Salary and Opportunity for

advancement/Career progression. The analysis also revealed that there need to be a

JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS OF

KUALALUMPUR CITY CENTER

balance in order to attract and maintain potential employees as all factors that affect Job

Satisfaction directly leads to turnover.

Keywords: Job Satisfaction, Motivation, Operational Employees, Choice of Work, Job

Performance, Employee Turnover

* School of Hospitality, Tourism & Culinary Arts ,Taylor's University, Selangor, Malaysia

*Anup.S. Patwal

**Manish Semwal

ABSTRACT

Gender diversity and the status of women in the hospitality industry has been a concern

among both management practitioners and academicians. In recent years, there has

been remarkable progress with respect to women closing the gender gap in managerial

positions in the hospitality industry. Yet there still seems to be what might be called

“patterns of employment ghettos,” wherein certain departments are predominantly

filled by men and others are predominantly staffed by women. This suggests that gender

diversity may be lacking in the hospitality industry.

This study aims to investigate gender diversity in the hospitality industry in India by

pursuing two major research objectives, both of which address the extent to which a

gender effect exists within the hospitality industry. First, the study explores the potential

relationships between employees' gender and four other demographic variables,

including employees' job position in the hospitality industry, the department in which

they are employed, and their education level and age. In pursuing this research

objective, the study will ascertain whether any gender disparities occur in the context of

these other demographic characteristics. Second, the study examines employees' beliefs

regarding both the recruitment of men and women and the earning potential of men

and women within the hospitality industry. The second aspect of this study will reveal

whether recruitment efforts and the salary offered are influenced by gender, as well as by

the demographic characteristics identified above. To generate data for addressing the

research objectives, a survey instrument was developed and administered to personnel

at various hotels and resorts in 6 major cities in India. This survey was designed to cover

more than one phenomenon, and this paper utilizes only the demographic data from the

survey and responses to two questions regarding beliefs about being recruited for a job

and the salary likely to be offered within the hospitality industry. The results of this study

will provide meaningful insights into gender diversity in the Indian hospitality industry.

GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY-INDIAN

CONTEXT.

Keyword: Employee, Gender Diversity, Hospitality Industry, Women.

*Assistant Lecturer,Institute of Hotel Management,Garhi Cantt. Dehradun

**Senior Lecturer,Institute of Hotel Management,Garhi Cantt. Dehradun

*Ms Juhi Garg

**Dr Raj K Dhar

ABSTRACT

Credence of hospitality and tourism sector, rather complete economy across sectors is

endured by automotive & transportation sector in India or abroad. Any operational flips

& flops in transportation shall result in deeper commercial damages. National Crime

Record Bureau (NCRB) statistics reveal that the rate of total cognizable crime against

women in the state of Uttarakhand was 27.4%, nearly half the national figure of 54.3%

(Source: ToI, Dehradun Edition, Aug 22, 2015). The figure gives high level of

discouragement to women willing to work to inflate the standard of livelihood. At the

same time, if women are encouraged to work and pick up non-traditional livelihood

choices, it will help them rupture stereotypes like poorly paid jobs of domestic

helper/cleaner, unskilled construction job, petty retailing emerging from the amalgation

of sex, caste, creed, race, religion and class etc. If Hospitality & tourism sector increase

the set of lucrative & viable livelihood choices to women that has dignity of labour; there

are agencies ready to up-skill women to make them industry ready at minimal or no cost.

This hence will immensely boost state tourism and create economic stability with

psychological and social empowerment among women of the state. Involvement of

women in commercial driving in hospitality and tourism sector will strengthen the

overall economic health and trustworthiness among female and minor travelers &

explorers.

The study has used primary and secondary sources of data and presents

recommendations on the basis of scientific findings. The study was done on 521

commercial drivers, interviews with state supported private agency, responsible for

recommending commercial driver license to applicants and opinion survey from 30

hospitality & tourism professionals from the northern Indian State of Uttarakhand.

Key words: Women commercial drivers, hospitality and tourism sector and Occupational

choice/alternate.

*Asst Professor-Graphic Era University

**Head- School of Humanities & Social Sciences

WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN


WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE

HOTEL INDUSTRY OF DEHRADUN CITY

ECOTOURISM, ECONOMY AND WOMEN EMPOWERMENT IN MOUNTAINOUS REGION

OF BHILANGANA VALLEY, UTTARAKHAND

*Richita Jakhawal

**Sakshi Negi

***Juhi Garg

ABSTRACT

The objective of this empirical study is to find out women participation in the hotel

industry of Dehradun city and their working conditions. For data collection, a

questionnaire was developed and then administered on 31 hotel personnel. Women are

less preferred in the hotel industry at Dehradun and are considered at lower positions in

the hierarchy. On the basis of meta-analysis researchers conclude that the masculine

leadership perceptions and the prejudices against female are still strong and the

challenges, despite several attempts to achieve gender equity, are likely to continue

(Koenig et al. (2011). It was once considered the legitimate disparate treatment of

women as recently as the nineteenth and twentieth century's, saying that historically it

has been assumed that “women ideally belong in the private world of home and family

and that men belong in the public domains of paid employment and politics.” (University

of Massachusetts , 2010).

The study showcased the percentage of women participation in emerging hotel industry

of Dehradun city. The study has scope to help researchers, policy makers and industry to

know the present status of women participation and their work conditions. It will also

provide a base to future gender based studies.

Key words: Female employees, hotel industry and women participation.

*Student, BA Psychlogy (H) Semester I,Graphic Era University, Dehradun

**Student, BA Psychlogy (H) Semester I,Graphic Era University, Dehradun

***Asst Professor,Graphic Era University, Dehradun

*Dr. Sanjay Singh Mahar

ABSTRACT

The Himalayan State of Uttarakhand is a rich reservoir of Ecotourism resources ranging

from snow-capped mountains to rivers to high altitude lakes to flora and to fauna etc.

These ecotourism resources provide financial benefits and empower local people. Being

Keyword: Employee, Gender Diversity, Hospitality Industry, Women.

*Assistant Lecturer,Institute of Hotel Management,Garhi Cantt. Dehradun

**Senior Lecturer,Institute of Hotel Management,Garhi Cantt. Dehradun

*Ms Juhi Garg

**Dr Raj K Dhar

ABSTRACT

Credence of hospitality and tourism sector, rather complete economy across sectors is

endured by automotive & transportation sector in India or abroad. Any operational flips

& flops in transportation shall result in deeper commercial damages. National Crime

Record Bureau (NCRB) statistics reveal that the rate of total cognizable crime against

women in the state of Uttarakhand was 27.4%, nearly half the national figure of 54.3%

(Source: ToI, Dehradun Edition, Aug 22, 2015). The figure gives high level of

discouragement to women willing to work to inflate the standard of livelihood. At the

same time, if women are encouraged to work and pick up non-traditional livelihood

choices, it will help them rupture stereotypes like poorly paid jobs of domestic

helper/cleaner, unskilled construction job, petty retailing emerging from the amalgation

of sex, caste, creed, race, religion and class etc. If Hospitality & tourism sector increase

the set of lucrative & viable livelihood choices to women that has dignity of labour; there

are agencies ready to up-skill women to make them industry ready at minimal or no cost.

This hence will immensely boost state tourism and create economic stability with

psychological and social empowerment among women of the state. Involvement of

women in commercial driving in hospitality and tourism sector will strengthen the

overall economic health and trustworthiness among female and minor travelers &

explorers.

The study has used primary and secondary sources of data and presents

recommendations on the basis of scientific findings. The study was done on 521

commercial drivers, interviews with state supported private agency, responsible for

recommending commercial driver license to applicants and opinion survey from 30

hospitality & tourism professionals from the northern Indian State of Uttarakhand.

Key words: Women commercial drivers, hospitality and tourism sector and Occupational

choice/alternate.

*Asst Professor-Graphic Era University

**Head- School of Humanities & Social Sciences

WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN


WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE

HOTEL INDUSTRY OF DEHRADUN CITY

ECOTOURISM, ECONOMY AND WOMEN EMPOWERMENT IN MOUNTAINOUS REGION

OF BHILANGANA VALLEY, UTTARAKHAND

*Richita Jakhawal

**Sakshi Negi

***Juhi Garg

ABSTRACT

The objective of this empirical study is to find out women participation in the hotel

industry of Dehradun city and their working conditions. For data collection, a

questionnaire was developed and then administered on 31 hotel personnel. Women are

less preferred in the hotel industry at Dehradun and are considered at lower positions in

the hierarchy. On the basis of meta-analysis researchers conclude that the masculine

leadership perceptions and the prejudices against female are still strong and the

challenges, despite several attempts to achieve gender equity, are likely to continue

(Koenig et al. (2011). It was once considered the legitimate disparate treatment of

women as recently as the nineteenth and twentieth century's, saying that historically it

has been assumed that “women ideally belong in the private world of home and family

and that men belong in the public domains of paid employment and politics.” (University

of Massachusetts , 2010).

The study showcased the percentage of women participation in emerging hotel industry

of Dehradun city. The study has scope to help researchers, policy makers and industry to

know the present status of women participation and their work conditions. It will also

provide a base to future gender based studies.

Key words: Female employees, hotel industry and women participation.

*Student, BA Psychlogy (H) Semester I,Graphic Era University, Dehradun

**Student, BA Psychlogy (H) Semester I,Graphic Era University, Dehradun

***Asst Professor,Graphic Era University, Dehradun

*Dr. Sanjay Singh Mahar

ABSTRACT

The Himalayan State of Uttarakhand is a rich reservoir of Ecotourism resources ranging

from snow-capped mountains to rivers to high altitude lakes to flora and to fauna etc.

These ecotourism resources provide financial benefits and empower local people. Being

there in the close tread of the environment and ecotourism resources in the mountains,

women are the real custodians of resources and understand the importance of

ecotourism for their economic survival and long-run sustenance. Amidst all these,

women empowerment in Bhilangana Valley of Uttarakhand upsurge with the initiatives

of a number of stakeholders involved in ecotourism promotion.

Present study is empirical in nature where 50 women respondents from 10 villages were

chosen on the basis of convenient sampling. Thus, 5 women from each village were

identified as a sample size to give a substantial base to the research study. Field visit was

conducted in the month of October and November 2016 where data were collected

through designed structured questionnaire incorporating the very important questions

like the extent to which women folks take participation in ecotourism activities, the likely

changes in their socio-economic background on account of direct involvement with

tourists' in community based activities. The rate of changes in entire societal/communal

and demographic spectrum owing to tourist movement has been dovetailed likewise in

the study. Social strata in the villages is characterized by the illiteracy, lower income

groups, traditional living style, thus making villages a perfect paradise for ecotourism

entrepreneurship among women. Almost in every account villagers' are tend to put in

the same bracket and that is what research paper dovetails. Study also analyzes the

relationship between ecotourism, economy and women empowerment and studies the

economic impacts of ecotourism on women folks of Bhilangana Valley. The findings of

the study indicate that the role of women have diversified to the extent that they equally

shoulder the responsibilities in ecotourism profession and empowers their families.

Keywords: ecotourism, women, economy, mountains, resources, valley.

* Asst. Professor, Govt. Degree College, Narendranagar (Tehri Garhwal), Uttarakhand,

*Munish Ahlawat

**Mukul Dimri

ABSTRACT

Special Interest tourism in Uttarakhand is increasingly becoming popular as the diversity

of leisure interests are changing among the tourists. The culinary tourist is a special

interest tourist whose prime motive of travel is to explore the gastronomic richness of a

place rather than travelling for individual leisure purposes which includes dining out at

famous restaurants, meeting celebrity chefs and food producers, visiting local food

markets. Uttarakhand has a rich and diverse culture, its origin roots down deep into the

mythology however as far as the cuisine of the area is concerned, there is little to

SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN UTTARAKHAND

showcase as the cuisine is practised more in the houses and Uttarakhand which has a

very conservative nature it is very difficult to showcase to a tourist the cuisine which is

hidden.

The purpose of the study was to study the gaps between the present scenario of culinary

tourism in Uttarakhand and tourist expectations, prospects of culinary tourism in

Uttarakhand on a global platform.

The research design used for this project was exploratory in nature. The study approach

was predominantly based on qualitative methods. The random sampling technique was

used. A sample size of 200 was taken and 50 from each of these regions.

Primary data was collected through questionnaire and personal interview. Secondary

data was collected through various websites, gastronomic journals, magazines &

newspapers and local cooks.

The major findings of this research illuminated upon lack of authentic food of

Uttarakhand in all the major tourist destinations, lack of authentic style of food plantings

and cooking techniques, Uttarakhand's cuisine not being part of major dining places

along with lack of support with the government and locals.

Key words- culinary tourism, special interest tourism, culinary tourist, gastronomic.

*Assistant Lecturer, Institute of Hotel Management Dehradun

Research Scholar, Amity University Noida

**H.O.D, Institute Of Hotel Management Dehradun

Research Scholar, Graphic Era University

*Dr. Poonam Painuly

**Jagriti Jaiswal

***Priyanka Singh

ABSTRACT

Tourism is the major and important source of an economy (income) in a various hilly

state of India like Uttarakhand, Himachal Pradesh, J&K etc. The major proportion of

SGDP has shared by the tourism industry. It is being developed over the years; earlier an

individual or group of people travel only in the city or developed region of hilly state but

now tourism spread its wing over interior and village area of the state. Now the young

age population chooses to go in interior part of the hilly area. As to make it sustainable

we have to maximize its utility or benefit and minimize it cost.

The major factor that shows the impact on tourism is " economy, environment and 'social

TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS

there in the close tread of the environment and ecotourism resources in the mountains,

women are the real custodians of resources and understand the importance of

ecotourism for their economic survival and long-run sustenance. Amidst all these,

women empowerment in Bhilangana Valley of Uttarakhand upsurge with the initiatives

of a number of stakeholders involved in ecotourism promotion.

Present study is empirical in nature where 50 women respondents from 10 villages were

chosen on the basis of convenient sampling. Thus, 5 women from each village were

identified as a sample size to give a substantial base to the research study. Field visit was

conducted in the month of October and November 2016 where data were collected

through designed structured questionnaire incorporating the very important questions

like the extent to which women folks take participation in ecotourism activities, the likely

changes in their socio-economic background on account of direct involvement with

tourists' in community based activities. The rate of changes in entire societal/communal

and demographic spectrum owing to tourist movement has been dovetailed likewise in

the study. Social strata in the villages is characterized by the illiteracy, lower income

groups, traditional living style, thus making villages a perfect paradise for ecotourism

entrepreneurship among women. Almost in every account villagers' are tend to put in

the same bracket and that is what research paper dovetails. Study also analyzes the

relationship between ecotourism, economy and women empowerment and studies the

economic impacts of ecotourism on women folks of Bhilangana Valley. The findings of

the study indicate that the role of women have diversified to the extent that they equally

shoulder the responsibilities in ecotourism profession and empowers their families.

Keywords: ecotourism, women, economy, mountains, resources, valley.

* Asst. Professor, Govt. Degree College, Narendranagar (Tehri Garhwal), Uttarakhand,

*Munish Ahlawat

**Mukul Dimri

ABSTRACT

Special Interest tourism in Uttarakhand is increasingly becoming popular as the diversity

of leisure interests are changing among the tourists. The culinary tourist is a special

interest tourist whose prime motive of travel is to explore the gastronomic richness of a

place rather than travelling for individual leisure purposes which includes dining out at

famous restaurants, meeting celebrity chefs and food producers, visiting local food

markets. Uttarakhand has a rich and diverse culture, its origin roots down deep into the

mythology however as far as the cuisine of the area is concerned, there is little to

SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN UTTARAKHAND

showcase as the cuisine is practised more in the houses and Uttarakhand which has a

very conservative nature it is very difficult to showcase to a tourist the cuisine which is

hidden.

The purpose of the study was to study the gaps between the present scenario of culinary

tourism in Uttarakhand and tourist expectations, prospects of culinary tourism in

Uttarakhand on a global platform.

The research design used for this project was exploratory in nature. The study approach

was predominantly based on qualitative methods. The random sampling technique was

used. A sample size of 200 was taken and 50 from each of these regions.

Primary data was collected through questionnaire and personal interview. Secondary

data was collected through various websites, gastronomic journals, magazines &

newspapers and local cooks.

The major findings of this research illuminated upon lack of authentic food of

Uttarakhand in all the major tourist destinations, lack of authentic style of food plantings

and cooking techniques, Uttarakhand's cuisine not being part of major dining places

along with lack of support with the government and locals.

Key words- culinary tourism, special interest tourism, culinary tourist, gastronomic.

*Assistant Lecturer, Institute of Hotel Management Dehradun

Research Scholar, Amity University Noida

**H.O.D, Institute Of Hotel Management Dehradun

Research Scholar, Graphic Era University

*Dr. Poonam Painuly

**Jagriti Jaiswal

***Priyanka Singh

ABSTRACT

Tourism is the major and important source of an economy (income) in a various hilly

state of India like Uttarakhand, Himachal Pradesh, J&K etc. The major proportion of

SGDP has shared by the tourism industry. It is being developed over the years; earlier an

individual or group of people travel only in the city or developed region of hilly state but

now tourism spread its wing over interior and village area of the state. Now the young

age population chooses to go in interior part of the hilly area. As to make it sustainable

we have to maximize its utility or benefit and minimize it cost.

The major factor that shows the impact on tourism is " economy, environment and 'social

TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS

and cultural impact'", tourism have a various dimension of study but in this paper, we

consider how tourism shows an impact on social and culture value as well as the

economy of a state. This paper will show the comparison on different factor between the

different hilly state and see have efficient the tourism industry in the various state. This

study is based on Secondary sources like Tourism department annual report as well

depends on literature survey to present arguments.

Key Words:- Tourism Development, Cultural development and Economic growth

nd*Assistant Professor; Department of Management Study; Kanyagurukul Campus 2

Campus; Gurukul Kangri Vishwavidyala Haridwar,nd**Phd Scholar; Department of Management Study Kanyagurukul Campus 2 Campus;

Gurukul Kangri Vishwavidyala Haridwar

*** Doon University, Dehradun

*Mr. Vinod Negi

ABSTRACT

Uttarakhand State was carved out of the state of Uttar Pradesh on November 9, 2000. It

is divided into two broad regions—Garhwali. The state is comprised of 13 districts,

namely, Chamoli, Pauri, Tehri, Uttarkashi, Dehradun, Haridwar and Rudraprayag in the

Garhwal region while Nainital, Almora, Pithoragarh, Udham Singh Nagar, Champawat

and Bageshwar falls in the Kumaon region. Of these 13 districts, four districts (Nainital,

Haridwar, Dehradun and Udham Singh Nagar) have large areas in the plains, whereas the

other nine districts comprise the hill region of the state. The positive features of these hill

districts are that they have enormous potential for tourism, a suitable climate for high-

value agriculture, and a pleasant environment due to 60 percent forest cover. These have

to be harnessed for a development strategy. Heritage is something which is inherited

from our ancestors. It reflects the way of life they lived and the same thing getting

transferred from generation in the same form or with modification. The input was given

continuously with aim to follow and communicate to our next generation. The high

attitude mountain gifted five major rivers as Ganga, Yamuna, Western Ganga and Kali

apart from smaller ones. This is a place where tourist like everything, the only demand

left is the sea. The empirical objective of the study is to find out the tourist perceptions

on status of Garhwali Cuisine in Uttarakhand, who are visiting in various tourist sites. The

studies also analyze the government and local community participation in promotion of

local food. The findings also suggest and recommend various measures can be practiced

to improve the awareness about the Garhwali Cuisine.

GARHWALI CUISINE:- CULTURAL HERITAGE OF UTTARAKHAND

Key Words: Heritage Tourism, Garhwali Cuisine, potential for tourism, inherited.

*Research Scholar, Pacific University, Udaipur


ABSTRACT

This paper seeks to question whether it is the 'Notion of Choice' i.e. finding a work/life

balance decision that influences a woman's desire to strive for promotions within a

Hotel-organization or whether it is the choice made for female managers by a system of

Organizational processes eventually.

This research looks at 12 International Hotels in Dehradun,Rishikesh&Haridwar districts

of Uttarakhand State, India, and explores the barriers that prevent women from reaching

the top echelons in hotel management positions. A multi-variable qualitative approach,

using semi-structured interviews to study the intersection of gender, age and time in life

with career progression and their combined impact on the glass ceiling phenomenon

will be used.

The Interviews revealed that the perception of glass ceiling barriers faced by women

changed and varied, depending on where the women were in their career cycle. Further

variables revealedwere the 'long hours' culture, the Old Boy's network, hiring practices

and geographical mobility. These significantly influenced women's long term growth in

the industry.

The Hospitality Industry faces a worldwide shortage of skilled staff. This paper seeks to

consider the multi-faceted reasons due to whichthe Hotel sector is struggling to retain

talented female employees who wish to take advantage of the managerial career paths

offered.

Keywords:Hotels, Glass ceiling, Work-life balance, Intersectionality, Career barriers

*Assistant Professor,Graphic Era University

CONSTRUCTING GENDER POSITIONALITY AS AN INFLUENCE ON THE GLASS CEILING

FOR WOMEN IN THE HOTEL & HOSPITALITY INDUSTRY

and cultural impact'", tourism have a various dimension of study but in this paper, we

consider how tourism shows an impact on social and culture value as well as the

economy of a state. This paper will show the comparison on different factor between the

different hilly state and see have efficient the tourism industry in the various state. This

study is based on Secondary sources like Tourism department annual report as well

depends on literature survey to present arguments.

Key Words:- Tourism Development, Cultural development and Economic growth

nd*Assistant Professor; Department of Management Study; Kanyagurukul Campus 2

Campus; Gurukul Kangri Vishwavidyala Haridwar,nd**Phd Scholar; Department of Management Study Kanyagurukul Campus 2 Campus;

Gurukul Kangri Vishwavidyala Haridwar

*** Doon University, Dehradun

*Mr. Vinod Negi

ABSTRACT

Uttarakhand State was carved out of the state of Uttar Pradesh on November 9, 2000. It

is divided into two broad regions—Garhwali. The state is comprised of 13 districts,

namely, Chamoli, Pauri, Tehri, Uttarkashi, Dehradun, Haridwar and Rudraprayag in the

Garhwal region while Nainital, Almora, Pithoragarh, Udham Singh Nagar, Champawat

and Bageshwar falls in the Kumaon region. Of these 13 districts, four districts (Nainital,

Haridwar, Dehradun and Udham Singh Nagar) have large areas in the plains, whereas the

other nine districts comprise the hill region of the state. The positive features of these hill

districts are that they have enormous potential for tourism, a suitable climate for high-

value agriculture, and a pleasant environment due to 60 percent forest cover. These have

to be harnessed for a development strategy. Heritage is something which is inherited

from our ancestors. It reflects the way of life they lived and the same thing getting

transferred from generation in the same form or with modification. The input was given

continuously with aim to follow and communicate to our next generation. The high

attitude mountain gifted five major rivers as Ganga, Yamuna, Western Ganga and Kali

apart from smaller ones. This is a place where tourist like everything, the only demand

left is the sea. The empirical objective of the study is to find out the tourist perceptions

on status of Garhwali Cuisine in Uttarakhand, who are visiting in various tourist sites. The

studies also analyze the government and local community participation in promotion of

local food. The findings also suggest and recommend various measures can be practiced

to improve the awareness about the Garhwali Cuisine.

GARHWALI CUISINE:- CULTURAL HERITAGE OF UTTARAKHAND

Key Words: Heritage Tourism, Garhwali Cuisine, potential for tourism, inherited.

*Research Scholar, Pacific University, Udaipur


ABSTRACT

This paper seeks to question whether it is the 'Notion of Choice' i.e. finding a work/life

balance decision that influences a woman's desire to strive for promotions within a

Hotel-organization or whether it is the choice made for female managers by a system of

Organizational processes eventually.

This research looks at 12 International Hotels in Dehradun,Rishikesh&Haridwar districts

of Uttarakhand State, India, and explores the barriers that prevent women from reaching

the top echelons in hotel management positions. A multi-variable qualitative approach,

using semi-structured interviews to study the intersection of gender, age and time in life

with career progression and their combined impact on the glass ceiling phenomenon

will be used.

The Interviews revealed that the perception of glass ceiling barriers faced by women

changed and varied, depending on where the women were in their career cycle. Further

variables revealedwere the 'long hours' culture, the Old Boy's network, hiring practices

and geographical mobility. These significantly influenced women's long term growth in

the industry.

The Hospitality Industry faces a worldwide shortage of skilled staff. This paper seeks to

consider the multi-faceted reasons due to whichthe Hotel sector is struggling to retain

talented female employees who wish to take advantage of the managerial career paths

offered.

Keywords:Hotels, Glass ceiling, Work-life balance, Intersectionality, Career barriers

*Assistant Professor,Graphic Era University

CONSTRUCTING GENDER POSITIONALITY AS AN INFLUENCE ON THE GLASS CEILING

FOR WOMEN IN THE HOTEL & HOSPITALITY INDUSTRY

SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF TRENDS IN

UDAIPUR

PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY INDUSTRY- DELHI

& NCR.

*DrMeeraMathur

ABSTRACT

Tourism is one of the largest and fastest growing industries in the world.It is an

increasinglyimportant source of income, employment and wealth in many countries. In

India, the tourism industry is a 6.23% contributor to the GDP of the country. However, its

rapidexpansion has also had a detrimental environmental (and socio-cultural) impact in

many regions. Sustainable Tourism is a buzzword in today's travel and tourism scenario.

Despite various measures taken by the UN and respective countries to strengthen

sustainable tourism in various parts of the globe, the concept is still only undergoing

actualization. Owing to their spending power and change in various travel perspectives,

tourism among the millennial generation (people born in the late 1980s and later) is on

the boom. This research paper explores the trends, attitudes and behavioral patterns of

the millennial generation towards sustainable tourism. A sample of 120 tourists to

Udaipur was analyzed using SPSS and AMOS showing that even though the concept of

sustainable tourism is a familiar one, tourists need concrete and pragmatic guidelines to

make sustainable tourism a reality. Certain measures to make sustainable tourism a

hands-on experience have been suggested.

Keywords: Sustainable Tourism, Millennial Generation, Attitudes

*Professor,Faculty of Management Studies,MohanlalSukhadia University,Udaipur

*Sonam Kapoor Semwal

ABSTRACT

Over the last decade hospitality industry has experienced tremendous growth. It's one

of the areas where women are employed in substantial numbers. It has no shortage of

women entering the business, but experience a high inequality in women's

empowerment and career advancement. The purpose of this study is to contribute to the

body of knowledge by continuing to shed lights on the barrier women face in their work

place that hinders their career advancement.

This research was carried out in 22 different Star categorized Hotels in Delhi & NCR area

to explore the opportunities & challenges faced by women employees in their day to day

functioning in hotel & hospitality industry. Questions were being asked with the help of

fully structured questionnaire & one to one interviews. This paper focuses on exploring

barriers to career advancement in hospitality industry. This makes it clear that while

women have made progress towards parity in the workplace, significant issues

surrounding women employees in hospitality & the needs of women travelers remain

unresolved. Although the hospitality industry shows growth, only few women are found

in high managerial positions. The hotel sector is dominated by women with an average

55.5% of the workforce, but is managed by men, as women are mainly found in positions

that are stereotypically ascribed to their gender, such as directors of sales, housekeeping,

and marketing. It is very interesting to understand what is limiting women to really

“come out” for the more prestigious role? Some of the noticeable barriers in the findings

of this research are- Work/ Family conflicts, Equality of the opportunities, Lack of

support, Gender Discrimination etc.Due to the aforementioned barriers, women are still

struggling to fully support themselves, and the barriers women face at their work place

hinder their career advancement.

Keywords- Hospitality, Family Conflicts, Gender Discrimination.

*Lecturer ,Graphic Era University, Dehradun

*Bhardwaj, Ajay

**Kumar, Ashish

ABSTRACT

Tourism presents a wide range of income generation opportunities for young

professionals in both formal and informal employment. Tourism jobs are often flexible

and can be carried out at various different locations such as the workplace, community,

and household. Women are facing challenges like they are often concentrated in low

status, low paid and precarious jobs in the tourism industry. Gender stereotyping and

discrimination mean that women mainly tend to perform jobs such as cooking, cleaning

and hospitality. Much tourism employment is seasonal and fluctuates according to the

volatile nature of the industry. Young professionals (especially women) have a special

responsibility of managing family along with their work/job. Hence stress is natural in all

such circumstances.

Nature has endowed each one of us with natural tendencies of entertainment to cope up

with all stresses of life. But we remain unaware of this oasis because of our extrovert

attitude and our super? cial understanding of our own self. A little thought on the

purpose, genesis, nature and the 'process' of experiencing entertainment, will make it

clear that there are nonspecific criteria to define or measure entertainment. Neither are

there any devices or means, which will certainly provide a particular kind of

STRESS MANAGEMENT THROUGH SELF ENTERTAINMENT: A REJUVENATING CONCEPT

FOR WORKING PROFESSIONALS (ESPECIALLY WOMEN) IN TOURISM & HOSPITALITY

SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF TRENDS IN

UDAIPUR

PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY INDUSTRY- DELHI

& NCR.

*DrMeeraMathur

ABSTRACT

Tourism is one of the largest and fastest growing industries in the world.It is an

increasinglyimportant source of income, employment and wealth in many countries. In

India, the tourism industry is a 6.23% contributor to the GDP of the country. However, its

rapidexpansion has also had a detrimental environmental (and socio-cultural) impact in

many regions. Sustainable Tourism is a buzzword in today's travel and tourism scenario.

Despite various measures taken by the UN and respective countries to strengthen

sustainable tourism in various parts of the globe, the concept is still only undergoing

actualization. Owing to their spending power and change in various travel perspectives,

tourism among the millennial generation (people born in the late 1980s and later) is on

the boom. This research paper explores the trends, attitudes and behavioral patterns of

the millennial generation towards sustainable tourism. A sample of 120 tourists to

Udaipur was analyzed using SPSS and AMOS showing that even though the concept of

sustainable tourism is a familiar one, tourists need concrete and pragmatic guidelines to

make sustainable tourism a reality. Certain measures to make sustainable tourism a

hands-on experience have been suggested.

Keywords: Sustainable Tourism, Millennial Generation, Attitudes

*Professor,Faculty of Management Studies,MohanlalSukhadia University,Udaipur

*Sonam Kapoor Semwal

ABSTRACT

Over the last decade hospitality industry has experienced tremendous growth. It's one

of the areas where women are employed in substantial numbers. It has no shortage of

women entering the business, but experience a high inequality in women's

empowerment and career advancement. The purpose of this study is to contribute to the

body of knowledge by continuing to shed lights on the barrier women face in their work

place that hinders their career advancement.

This research was carried out in 22 different Star categorized Hotels in Delhi & NCR area

to explore the opportunities & challenges faced by women employees in their day to day

functioning in hotel & hospitality industry. Questions were being asked with the help of

fully structured questionnaire & one to one interviews. This paper focuses on exploring

barriers to career advancement in hospitality industry. This makes it clear that while

women have made progress towards parity in the workplace, significant issues

surrounding women employees in hospitality & the needs of women travelers remain

unresolved. Although the hospitality industry shows growth, only few women are found

in high managerial positions. The hotel sector is dominated by women with an average

55.5% of the workforce, but is managed by men, as women are mainly found in positions

that are stereotypically ascribed to their gender, such as directors of sales, housekeeping,

and marketing. It is very interesting to understand what is limiting women to really

“come out” for the more prestigious role? Some of the noticeable barriers in the findings

of this research are- Work/ Family conflicts, Equality of the opportunities, Lack of

support, Gender Discrimination etc.Due to the aforementioned barriers, women are still

struggling to fully support themselves, and the barriers women face at their work place

hinder their career advancement.

Keywords- Hospitality, Family Conflicts, Gender Discrimination.

*Lecturer ,Graphic Era University, Dehradun

*Bhardwaj, Ajay

**Kumar, Ashish

ABSTRACT

Tourism presents a wide range of income generation opportunities for young

professionals in both formal and informal employment. Tourism jobs are often flexible

and can be carried out at various different locations such as the workplace, community,

and household. Women are facing challenges like they are often concentrated in low

status, low paid and precarious jobs in the tourism industry. Gender stereotyping and

discrimination mean that women mainly tend to perform jobs such as cooking, cleaning

and hospitality. Much tourism employment is seasonal and fluctuates according to the

volatile nature of the industry. Young professionals (especially women) have a special

responsibility of managing family along with their work/job. Hence stress is natural in all

such circumstances.

Nature has endowed each one of us with natural tendencies of entertainment to cope up

with all stresses of life. But we remain unaware of this oasis because of our extrovert

attitude and our super? cial understanding of our own self. A little thought on the

purpose, genesis, nature and the 'process' of experiencing entertainment, will make it

clear that there are nonspecific criteria to define or measure entertainment. Neither are

there any devices or means, which will certainly provide a particular kind of

STRESS MANAGEMENT THROUGH SELF ENTERTAINMENT: A REJUVENATING CONCEPT

FOR WORKING PROFESSIONALS (ESPECIALLY WOMEN) IN TOURISM & HOSPITALITY

entertainment. The purpose could be served by alternate means even if one is in a

specific mood to get a particular type of entertainment. The real source of

entertainment is available all the time, one only needs to feel it, awaken it and revive it.

This research paper aims at addressing stress management through self entertainment

as Entertainment is the core purpose for travel & tourism. If we see in reality the working

professionals as Host to the various services in tourism & hospitality; does his/her best in

order to entertain their guests/tourists. The level of satisfaction being achieved depends

upon the perfect management of professional & personal life. This is quite tough in case

offemale professionals but not impossible. Hence discussing the ways for utilizing one

of the most important component of tourism: Entertainment for managing stress

amongst working professionals is the primary objective of this paper. This will definitely

give lots of mantras(tips) to young working professionals of tourism & hospitality

industry for managing proper balance between employment & family.

Keywords: Self-Entertainment, Stress, Tourism, Hospitality, Women Empowerment,

Rejuvenate

*Research Scholar, Department of Tourism Management

**Faculty, Department of Tourism Management Dev SanskritiVishwavidyalaya,

*Puskar Singh Negi

ABSTRACT

The hospitality industry has long been maintaining the gender diversity and the gender

will always matter in this industry. This element of diversity enriches workplace

interactions and improves organizational outcomes but also brings certain gender

related issues with it. The overall representation of women in hospitality industry is quite

big but the share of women in senior level management positions is still very less. In this

industry the gender linked dilemmas have been the focus of so many studies. This paper

is an analytical study of available literature on various issues related to status of women

in the industry and determining why women's' career advancement has seemingly been

stalled, and the specific obstacles that need to be addressed.

Key words: Hospitality Industry, Female employees, Gender Diversity

* Assistant Professor, Centre for Mountain Tourism & Hospitality Studies,HNB

Garhwal,University

WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES

ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND

BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN INDIAN HOSPITALITY INDUSTRY:

A LITERATURE REVIEW

*Azad Singh

**Chandra Shekhar Lingwal

ABSTRACT

Hospitality industry has been a major social phenomenon of the societies all along. It is

driven by the need of human being for new experience, adventure, leisure, education

and entertainment, it also include social, religious and business interests. The

globalization and education has fostered a desire to know more about different parts of

the world. The basic human thirst for new experience and knowledge has become

stronger, as communication barriers are getting overcome by technological advances.

Hospitality Industry has shown a rapid growth in the recent years in India due to its large

market and rise in the income of middle class, which has significant role in this

development. People are spending more on outing, refreshment and food in the hotels

and restaurants. The significant part is increase in the number of tour packages taken by

the families, which leads to increase the number of hotels and lodges. But as the Industry

is growing, there is increase in the number of problems too, and the situation of

Uttarakhand is not different from others.

Uttarakhand is among the top 10 most preferred state by tourists in India but it is also

face the most number of problems in Hospitality due to its geography. The study is

focused on different challenges being faced by Uttarakhand Hospitality Industry and

some points or solution to overcome these challenges. This paper has highlighted some

general issues and problems of Uttarakhand Hospitality Industry.

Key Words: Hospitality Industry, Connectivity, Promotional measures, Geography,

Infrastructural Facilities

*Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani

**Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani

*Juhi Garg

**Pinnacci Negi

***Alisha Ahuja

ABSTRACT

Despite the fact that the proportion of women in jobs has increased substantially in

recent years both in developed and developing countries (Davidson & Burke, 2004) , due

to increasing number of women undertaking professional studies, and there being

entertainment. The purpose could be served by alternate means even if one is in a

specific mood to get a particular type of entertainment. The real source of

entertainment is available all the time, one only needs to feel it, awaken it and revive it.

This research paper aims at addressing stress management through self entertainment

as Entertainment is the core purpose for travel & tourism. If we see in reality the working

professionals as Host to the various services in tourism & hospitality; does his/her best in

order to entertain their guests/tourists. The level of satisfaction being achieved depends

upon the perfect management of professional & personal life. This is quite tough in case

offemale professionals but not impossible. Hence discussing the ways for utilizing one

of the most important component of tourism: Entertainment for managing stress

amongst working professionals is the primary objective of this paper. This will definitely

give lots of mantras(tips) to young working professionals of tourism & hospitality

industry for managing proper balance between employment & family.

Keywords: Self-Entertainment, Stress, Tourism, Hospitality, Women Empowerment,

Rejuvenate


**Faculty, Department of Tourism Management Dev SanskritiVishwavidyalaya,

*Puskar Singh Negi

ABSTRACT

The hospitality industry has long been maintaining the gender diversity and the gender

will always matter in this industry. This element of diversity enriches workplace

interactions and improves organizational outcomes but also brings certain gender

related issues with it. The overall representation of women in hospitality industry is quite

big but the share of women in senior level management positions is still very less. In this

industry the gender linked dilemmas have been the focus of so many studies. This paper

is an analytical study of available literature on various issues related to status of women

in the industry and determining why women's' career advancement has seemingly been

stalled, and the specific obstacles that need to be addressed.

Key words: Hospitality Industry, Female employees, Gender Diversity

* Assistant Professor, Centre for Mountain Tourism & Hospitality Studies,HNB

Garhwal,University

WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES

ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND

BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN INDIAN HOSPITALITY INDUSTRY:

A LITERATURE REVIEW

*Azad Singh

**Chandra Shekhar Lingwal

ABSTRACT

Hospitality industry has been a major social phenomenon of the societies all along. It is

driven by the need of human being for new experience, adventure, leisure, education

and entertainment, it also include social, religious and business interests. The

globalization and education has fostered a desire to know more about different parts of

the world. The basic human thirst for new experience and knowledge has become

stronger, as communication barriers are getting overcome by technological advances.

Hospitality Industry has shown a rapid growth in the recent years in India due to its large

market and rise in the income of middle class, which has significant role in this

development. People are spending more on outing, refreshment and food in the hotels

and restaurants. The significant part is increase in the number of tour packages taken by

the families, which leads to increase the number of hotels and lodges. But as the Industry

is growing, there is increase in the number of problems too, and the situation of

Uttarakhand is not different from others.

Uttarakhand is among the top 10 most preferred state by tourists in India but it is also

face the most number of problems in Hospitality due to its geography. The study is

focused on different challenges being faced by Uttarakhand Hospitality Industry and

some points or solution to overcome these challenges. This paper has highlighted some

general issues and problems of Uttarakhand Hospitality Industry.

Key Words: Hospitality Industry, Connectivity, Promotional measures, Geography,

Infrastructural Facilities

*Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani

**Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani

*Juhi Garg

**Pinnacci Negi

***Alisha Ahuja

ABSTRACT

Despite the fact that the proportion of women in jobs has increased substantially in

recent years both in developed and developing countries (Davidson & Burke, 2004) , due

to increasing number of women undertaking professional studies, and there being

growing legislation addressing issues of women and work, women are still poorly

represented in the senior management ranks in most sectors. Gender diversity is known

to contribute positively to workplace interactions and organizational outcomes, yet we

still seem to be miles away from achieving parity in the workplace in terms of gender. In

fact gender stereotyping is one issue that plagues most workplaces and hence a

common concern for many Human resource professionals. There is no doubt that the

proverbial “glass ceiling” is more than a myth and it still remains a serious barrier women

face in their life (Meharoof, 2009). The Indian hospitality Sector is no exception and

follows the same trend as it is marked by high inequality in women's empowerment and

career advancement. Infact indisputably the Indian hospitality industry is one of the

most difficult environs for women to work (Martin, 2000; Primavera, 2001).

Given this background, this paper aims to study various barriers that prevent the career

advancement of women in the Indian Hospitality Industry and the reasons behind the

gross under-representation of women in Managerial Positions and leadership Roles.

Methodology: The present study is a descriptive research using secondary data. This

data was gleaned from various books, reports, white papers, research papers, research

proceedings, magazine articles, newspaper articles/reports and, blogs.

Recommendations of the study will provide insight about the factors barring women

advancement in Indian hospitality industry and stakeholders may use the findings to

create a better eco-system for women positioning into the Indian hospitality industry

which will help organizational leaders who wish to promote the best people irrespective

of the gender.

Key words: Indian Hospitality industry, women, career, barriers and advancement.

*Faculty, Deptt of Humanities and Social Sciences

**Faculty, Deptt of Management Studies

***Faculty, Deptt of Humanities and Social Sciences

:

*Rupinder Kaur Gandhi

ABSTRACT

The notion of Women empowerment has become the most talked upon subject matter.

In context to this, the proposed thought points out that even if women rule the world,

the primary concern still exists and that concern is of women being the fairer sex.

Security being the prime concern for women in hospitality industry, the hypothesis of

the paper supports a part of communication that can expose some portion (if not

completely) of danger. This part of communication comes under Non verbal

A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY INDUSTRY

communication i.e.(N.V.C). The communication theory of Mehrabian (1967) has

concluded the following formula '7% verbal liking+38% vocal liking+55% facial Liking'.

It was revealed in H.Ford (2010) that 'The world around us is a world of signs whose job it

is to represent reality'. Therefore the research is an attempt to provide a proper direction

as well as awareness about those hidden implications of NVC that are not in control of

one's will. The methodology comprised a comprehensive and analytical study of some

selected research literature for e.g. of Dr.Paul Ekman , the researcher and author best

known for furthering our understanding of nonverbal behavior .The findings thus

converged on the idea “ if it can give private security personnel a direct edge in

understanding the true intentions of people' likewise it can also be incorporated in the

smart grooming sessions of girls in hospitality sector. 'In short, body language helps us

quickly to sort out friends from foe, good from bad and sincere from dishonest words'.

These implications if known to many can lessen the intensity of any crime planned

otherwise.

Key Words :Women security, consciousness, Non verbal communication

*Assistant Professor , School of Humanities and Social Sciences, Graphic Era University, Dehradun

* Mr.Ravish Kukreti

ABSTRACT

Tourism and Hospitality Industry is one of the fastest growing industry of the world and

India is also integral part of this development according to the statistics over 7.1 million

Tourist arrived in India in the year 2015 which is believed to reach 15.3 million by

2025.For the developing countries like India discrimination and gender inequalities are

the major impediment for development one of the area where gender inequalities can

play an important role is Tourism (UNWTO-2006) ,as many tourism study has shown an

important link of tourism with community development and women .Empowerment in

wide spectrum deals with important issues which covers the aspect of gender equality of

society which means both men and women can have same rights opportunities and

obligation in each and every sphere of life

The state of uttarakhand is the 27 state of the Indian republic formed on 9 November

2000,enriched presence of wide flora and fauna along with scenic beauty makes it as 11

Himalayan State and the perfect blend of this along with the cultural diversities makes it

a perfect destination for the tourist visitors ,according to the statistics the ratio of

females to male is 963/1000.Tourism can act as an dynamic force for women

EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM DEVELOPMENT- A

CASE STUDY OF UTTARAKHAND

growing legislation addressing issues of women and work, women are still poorly

represented in the senior management ranks in most sectors. Gender diversity is known

to contribute positively to workplace interactions and organizational outcomes, yet we

still seem to be miles away from achieving parity in the workplace in terms of gender. In

fact gender stereotyping is one issue that plagues most workplaces and hence a

common concern for many Human resource professionals. There is no doubt that the

proverbial “glass ceiling” is more than a myth and it still remains a serious barrier women

face in their life (Meharoof, 2009). The Indian hospitality Sector is no exception and

follows the same trend as it is marked by high inequality in women's empowerment and

career advancement. Infact indisputably the Indian hospitality industry is one of the

most difficult environs for women to work (Martin, 2000; Primavera, 2001).

Given this background, this paper aims to study various barriers that prevent the career

advancement of women in the Indian Hospitality Industry and the reasons behind the

gross under-representation of women in Managerial Positions and leadership Roles.

Methodology: The present study is a descriptive research using secondary data. This

data was gleaned from various books, reports, white papers, research papers, research

proceedings, magazine articles, newspaper articles/reports and, blogs.

Recommendations of the study will provide insight about the factors barring women

advancement in Indian hospitality industry and stakeholders may use the findings to

create a better eco-system for women positioning into the Indian hospitality industry

which will help organizational leaders who wish to promote the best people irrespective

of the gender.

Key words: Indian Hospitality industry, women, career, barriers and advancement.

*Faculty, Deptt of Humanities and Social Sciences

**Faculty, Deptt of Management Studies

***Faculty, Deptt of Humanities and Social Sciences

:

*Rupinder Kaur Gandhi

ABSTRACT

The notion of Women empowerment has become the most talked upon subject matter.

In context to this, the proposed thought points out that even if women rule the world,

the primary concern still exists and that concern is of women being the fairer sex.

Security being the prime concern for women in hospitality industry, the hypothesis of

the paper supports a part of communication that can expose some portion (if not

completely) of danger. This part of communication comes under Non verbal

A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY INDUSTRY

communication i.e.(N.V.C). The communication theory of Mehrabian (1967) has

concluded the following formula '7% verbal liking+38% vocal liking+55% facial Liking'.

It was revealed in H.Ford (2010) that 'The world around us is a world of signs whose job it

is to represent reality'. Therefore the research is an attempt to provide a proper direction

as well as awareness about those hidden implications of NVC that are not in control of

one's will. The methodology comprised a comprehensive and analytical study of some

selected research literature for e.g. of Dr.Paul Ekman , the researcher and author best

known for furthering our understanding of nonverbal behavior .The findings thus

converged on the idea “ if it can give private security personnel a direct edge in

understanding the true intentions of people' likewise it can also be incorporated in the

smart grooming sessions of girls in hospitality sector. 'In short, body language helps us

quickly to sort out friends from foe, good from bad and sincere from dishonest words'.

These implications if known to many can lessen the intensity of any crime planned

otherwise.

Key Words :Women security, consciousness, Non verbal communication

*Assistant Professor , School of Humanities and Social Sciences, Graphic Era University, Dehradun

* Mr.Ravish Kukreti

ABSTRACT


















empowerment for the state if proper and channelized development of tourism is done it

would result in effective women empowerment for the state

Keywords: Women Empowerment, Gender inequalities , Job Characteristics,

Discrimination

*Assistant Professor ,Graphic Era University

*Vipul Bhandari

**Shilpi Mittal

***Arjun Huja

ABSTRACT

This research paper examines the role of human resource management practices in

enabling quality enhancement by employees at hotel & tourism industry. The purpose

of this study is to examine the relationship between human resource ideologies

(practices), attitude of service and service standards in the hotels & tourism industry.

The Hotel & Tourism industry are continuously focusing on improving customer service

quality & customer satisfaction. Basically, a healthy and sound hotel's human resource

management can create work culture that encompasses a positive human behavior &

hence upgrading the service quality by & of the employees. The paper inveigles the role

& attitude of employees in hotel & tourism sector. This research which has been carried

out has both qualitative and quantitative data. The conceptualization is based on deep

review of the literature of previous disparate strands & then clubbing them together and

along with the study which was carried out in ten hotels which focus on the quality of

service that is provided by the salaried and paid employees (daily and monthly) and also

on their attitude of service. The general findings which came out were, that the service

staff serves in very cost effective ways in order to ensure quality service, provided the

human resource management practices are fair enough for the employees like fair

wages, work life balance, job satisfaction etc. Hence, it was found that there were no

differences in the service quality provided by staff.. The findings also suggests that the

human resource management practices like highly stratified recruitment, new &

innovative ideologies at various trainings and the creation of team building

environment upgrading the service quality & hence customer satisfaction. Also, the

human resource practices adopted by the human resource management had major

effect on customer perceptions of service quality and very less effect by attitude of

ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY &

STANDARDS AT HOTEL AND TOURISM INDUSTRY

employee's service.

Keywords: Tourism & hotel industry; Human resource management; Human resource

management practices: Attitude of Service; Customer satisfaction

*Asst. Prof.,School of Hotel Management & Hospitality,Graphic Era University

**Asst. Prof.,Department of Commerce,Graphic Era University

***Asst. Prof., Department of Animation & Gaming,Graphic Era Hill University

*Dr.Ravi Gupta

ABSTRACT

In order to be successful in the market it is not sufficient to only concentrate on customer

satisfaction but there are other aspect also to be considered in retaining the existing

customer, by implementing effective policy such as good relation between customer,

employee and manger or owner (as in Indian scenario). A good management approach

focusing on loyality, positivity, attributes, satisfaction, motivation etc all are co-

interrelated selection which is indispensable.

Given the vital role of customer satisfaction, it is not surprising that a variety of research

has been devoted to

investigating the determinants of satisfaction. Satisfaction can be determined by

subjective (e.g. customer needs,

emotions) and objective factors (e. g. product and service features). Applying to the

hospitality industry, there have

been numerous studies that examine attributes that travelers may find important

regarding customer satisfaction.

Keywords: Customer Satisfaction, tourism, employee satisfaction

* Freelance Academician, Dehradun

RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, EMPLOYEE SATISFACTION AND

MANAGER OR OWNER SATISFACTION FOR ACCOMMODATION UNITS: SPECIAL





Discrimination


*Vipul Bhandari

**Shilpi Mittal

***Arjun Huja

ABSTRACT

This research paper examines the role of human resource management practices in

enabling quality enhancement by employees at hotel & tourism industry. The purpose

of this study is to examine the relationship between human resource ideologies

(practices), attitude of service and service standards in the hotels & tourism industry.

The Hotel & Tourism industry are continuously focusing on improving customer service

quality & customer satisfaction. Basically, a healthy and sound hotel's human resource

management can create work culture that encompasses a positive human behavior &

hence upgrading the service quality by & of the employees. The paper inveigles the role

& attitude of employees in hotel & tourism sector. This research which has been carried

out has both qualitative and quantitative data. The conceptualization is based on deep

review of the literature of previous disparate strands & then clubbing them together and

along with the study which was carried out in ten hotels which focus on the quality of

service that is provided by the salaried and paid employees (daily and monthly) and also

on their attitude of service. The general findings which came out were, that the service

staff serves in very cost effective ways in order to ensure quality service, provided the

human resource management practices are fair enough for the employees like fair

wages, work life balance, job satisfaction etc. Hence, it was found that there were no

differences in the service quality provided by staff.. The findings also suggests that the

human resource management practices like highly stratified recruitment, new &

innovative ideologies at various trainings and the creation of team building

environment upgrading the service quality & hence customer satisfaction. Also, the

human resource practices adopted by the human resource management had major

effect on customer perceptions of service quality and very less effect by attitude of

ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY &

STANDARDS AT HOTEL AND TOURISM INDUSTRY

employee's service.

Keywords: Tourism & hotel industry; Human resource management; Human resource

management practices: Attitude of Service; Customer satisfaction

*Asst. Prof.,School of Hotel Management & Hospitality,Graphic Era University

**Asst. Prof.,Department of Commerce,Graphic Era University

***Asst. Prof., Department of Animation & Gaming,Graphic Era Hill University

*Dr.Ravi Gupta

ABSTRACT

In order to be successful in the market it is not sufficient to only concentrate on customer

satisfaction but there are other aspect also to be considered in retaining the existing

customer, by implementing effective policy such as good relation between customer,

employee and manger or owner (as in Indian scenario). A good management approach

focusing on loyality, positivity, attributes, satisfaction, motivation etc all are co-

interrelated selection which is indispensable.

Given the vital role of customer satisfaction, it is not surprising that a variety of research

has been devoted to

investigating the determinants of satisfaction. Satisfaction can be determined by

subjective (e.g. customer needs,

emotions) and objective factors (e. g. product and service features). Applying to the

hospitality industry, there have

been numerous studies that examine attributes that travelers may find important

regarding customer satisfaction.

Keywords: Customer Satisfaction, tourism, employee satisfaction

* Freelance Academician, Dehradun

RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, EMPLOYEE SATISFACTION AND

MANAGER OR OWNER SATISFACTION FOR ACCOMMODATION UNITS: SPECIAL


IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH:A REVIEW

*Archana Joshi Bachheti,

** Neetu Sharma

*** Rakesh Kumar Bachheti

ABSTRACT

Food additives are natural or synthetic chemical substances which are widely used to

food at any stage to affect its quality, texture, consistency, taste, colour, alkalinity or

acidity. The food has limited shelf life, so there are preservatives used in most grocery

store food products, whether during processing, packaging or storing. These food

preservative is a class of food additive that help to prevent food spoilage by preventing

the growth and proliferation of pathogenic microorganisms like Bacillus cereus and

Staphylococcus aureus. This can be achieved by bringing down the pH of the food so as

to make the environment unfavourable for these microbes. The present paper was

reviewed by assessing data published in journals, websites and published data from

universities in the form of doctoral thesis. Qualitative reviews were reviewed in similar

topics and the results were compared to get a better understanding of the research

carried out in these issues and emphasized on the advantages and disadvantages of

these additives, although additives are used in food processing to slow spoilage, prevent

fats, and oils from going rancid, prevent fruits from turning brown, and fortify or enrich

the food with synthetic vitamins and minerals to replace the natural ones that were lost

during processing but our health can suffer as a consequence of these chemical assault,

as our body is not a machine designed to run on synthetic chemicals. Food additives can

be particularly hazardous for young children. This is certainly true for endocrine

disrupting chemicals like propyl paraben, which has been shown to alter hormone

signaling and gene expression. When exposure occurs during critical times of

development, both before and after birth, it can affect development of your child's

reproductive, neurological, and immune systems, and this may have far-reaching effects

over the course of their life. Some additives are natural, like salt or sugar and the only

way a consumer can be relatively well assured that they are not eating unknown

additives is to buy fresh, unprocessed local food. Awareness of food additives can be

spread by national and international seminars and conferences and safe food can be the

goal for all concerned.

Keywords: Food Additives, preservatives, microbes, synthetic chemicals.

*Department of Allied Science, Graphic Era University,Dehradun

**Department of Allied Science, Graphic Era University,Dehradun

***Department of Allied Science, Graphic Era University,Dehradun

AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN WOMEN

WORKING IN TOURISM INDUSTRY



* Dr. Anupama Sharma

ABSTRACT

Women today can be seen working in every sphere. They are dominating each and every

organized and unorganized sector. Tourism industry today is the most preferred sector

by the women to serve. The glamorous image of tourism industry is the chief factor

which pushes them to work into this sector. Though today women are competing with

males , supporting their families economically, looking after their child, performing their

traditional and professional roles with equal importance, are not seen satisfied with their

personal and professional life because they have to face various kinds of personal social,

psychological, physiological and environmental problems on both ground .In this

present paper I have tried to put forth the problems which are generally faced by women

while choosing career and performing personal and professional roles together. The

factors responsible for hindering the way of occupational mobility for the women

working in tourism industry are also analyzed here. Further how they make adjustment

with their social and professional life is also studied. For analyzing all these facts a survey

has been conducted among 300 female employees working in different field of tourism

sector. Various sectors of tourism industry including hotels, travel agencies,

transportation sector and different shopping emporiums of Agra city has been chosen

as the study area. In spite of this, information also has been gathered through secondary

sources. After analyzing all the facts it can be concluded that dual responsibility of

personal and professional duties is overburdening the women, deteriorating their

physical as well as mental health , and spoiling their inter-personal relations. All

including husband, children, in-laws, colleagues, and officers have to understand their

situation and have to cooperate them in all sense.

KEY WORDS:-Occupational Mobility, Tourism Industry, Hospitality, Working Women,

Role Conflict, Social – Adjustment

* Assistant Professor, Maharaja Surajmal Institute, C-4, Janakpuri, New Delhi-58

* Mr.Ravish Kukreti

ABSTRACT




IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH:A REVIEW

*Archana Joshi Bachheti,

** Neetu Sharma

*** Rakesh Kumar Bachheti

ABSTRACT

Food additives are natural or synthetic chemical substances which are widely used to

food at any stage to affect its quality, texture, consistency, taste, colour, alkalinity or

acidity. The food has limited shelf life, so there are preservatives used in most grocery

store food products, whether during processing, packaging or storing. These food

preservative is a class of food additive that help to prevent food spoilage by preventing

the growth and proliferation of pathogenic microorganisms like Bacillus cereus and

Staphylococcus aureus. This can be achieved by bringing down the pH of the food so as

to make the environment unfavourable for these microbes. The present paper was

reviewed by assessing data published in journals, websites and published data from

universities in the form of doctoral thesis. Qualitative reviews were reviewed in similar

topics and the results were compared to get a better understanding of the research

carried out in these issues and emphasized on the advantages and disadvantages of

these additives, although additives are used in food processing to slow spoilage, prevent

fats, and oils from going rancid, prevent fruits from turning brown, and fortify or enrich

the food with synthetic vitamins and minerals to replace the natural ones that were lost

during processing but our health can suffer as a consequence of these chemical assault,

as our body is not a machine designed to run on synthetic chemicals. Food additives can

be particularly hazardous for young children. This is certainly true for endocrine

disrupting chemicals like propyl paraben, which has been shown to alter hormone

signaling and gene expression. When exposure occurs during critical times of

development, both before and after birth, it can affect development of your child's

reproductive, neurological, and immune systems, and this may have far-reaching effects

over the course of their life. Some additives are natural, like salt or sugar and the only

way a consumer can be relatively well assured that they are not eating unknown

additives is to buy fresh, unprocessed local food. Awareness of food additives can be

spread by national and international seminars and conferences and safe food can be the

goal for all concerned.

Keywords: Food Additives, preservatives, microbes, synthetic chemicals.

*Department of Allied Science, Graphic Era University,Dehradun

**Department of Allied Science, Graphic Era University,Dehradun

***Department of Allied Science, Graphic Era University,Dehradun

AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN WOMEN

WORKING IN TOURISM INDUSTRY



* Dr. Anupama Sharma

ABSTRACT

Women today can be seen working in every sphere. They are dominating each and every

organized and unorganized sector. Tourism industry today is the most preferred sector

by the women to serve. The glamorous image of tourism industry is the chief factor

which pushes them to work into this sector. Though today women are competing with

males , supporting their families economically, looking after their child, performing their

traditional and professional roles with equal importance, are not seen satisfied with their

personal and professional life because they have to face various kinds of personal social,

psychological, physiological and environmental problems on both ground .In this

present paper I have tried to put forth the problems which are generally faced by women

while choosing career and performing personal and professional roles together. The

factors responsible for hindering the way of occupational mobility for the women

working in tourism industry are also analyzed here. Further how they make adjustment

with their social and professional life is also studied. For analyzing all these facts a survey

has been conducted among 300 female employees working in different field of tourism

sector. Various sectors of tourism industry including hotels, travel agencies,

transportation sector and different shopping emporiums of Agra city has been chosen

as the study area. In spite of this, information also has been gathered through secondary

sources. After analyzing all the facts it can be concluded that dual responsibility of

personal and professional duties is overburdening the women, deteriorating their

physical as well as mental health , and spoiling their inter-personal relations. All

including husband, children, in-laws, colleagues, and officers have to understand their

situation and have to cooperate them in all sense.

KEY WORDS:-Occupational Mobility, Tourism Industry, Hospitality, Working Women,

Role Conflict, Social – Adjustment

* Assistant Professor, Maharaja Surajmal Institute, C-4, Janakpuri, New Delhi-58

* Mr.Ravish Kukreti

ABSTRACT



















Discrimination


*Ritu Chandna

** Seema Saini

ABSTRACT

India is a developing country and there is diversity in religions, culture and customs. Role

of the women in India mostly was household and limited to domestic issues. But

nowadays women are working parallel to men in all fields. In the recent times, women

are playing important roles in hospitality and tourism industry. There are so many

challenges faced by working woman in this industry like harsh treatment, extended

working hours, less number of leaves/holidays, low wages and insecurity. Fuzzy AHP

approach has been widely used by decision makers to rank various factors or alternatives

to take the optimum decision. In this paper, seven major problems faced by working

women in hospitality and tourism are identified and ranked by using fuzzy AHP

approach. This will help to improve the condition of working by identifying the major

areas for improvement. This will help more and more women give their contribution in

the hospitality and tourism industry.

RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND TOURISM

INDUSTRY BY USING FUZZY AHP APPROACH

Key Words: Working women, hospitality and tourism industry, fuzzy AHP, ranking

* Department of Mathematics, Graphic Era University, Dehradun

** Department of Mathematics, Graphic Era University, Dehradun

*Mr Rahul Tiwari

**Ms Bhanu Basumatari

ABSTRACT

Assam is one of the most beautiful states of India. The state is famous for its rich

traditions and beauty of nature. Even though it is considered to be one of the most

beautiful states of India, yet the status of females in Assam lags behind that of males in

the state. In this paper we studied the data from various population censuses. Through

this data we try to picture out the status of woman in Assam. In later half of this paper we

took a glance about various laws which are proposed by government of India for

improving the condition of females in Assam. In the end we try to figure out the gap

between the population and the steps taken by the government and how these steps

could put a better effect on the status of women in Assam.

Keywords: Education, status, economic condition, heath, political condition etc.

*Assistant Professor,GNA University, Phagwara,Punjab

**Head Clerk,IPRO BTAD, Bijni Sub Division,Assam

*Vartika Gupta

**Ashutosh Sharma

ABSTRACT

Health and wellness tourism includes safe and pleasurable place to live and visit both

nationally and internationally. Medical care and health, relaxation, recovery, beauty and

therapy are the main purpose of health and wellness tourism. Exponential growth of

tourism has lead to a rising demand of water utilization. In general clean drinking water

A GLANCE AT STATUS OF WOMEN IN ASSAM

EFFECT OF TOURISM ON WATER QUALITY: A REVIEW
















Discrimination


*Ritu Chandna

** Seema Saini

ABSTRACT



nowadays women are working parallel to men in all fields. In the recent times, women

are playing important roles in hospitality and tourism industry. There are so many












* Department of Mathematics, Graphic Era University, Dehradun

** Department of Mathematics, Graphic Era University, Dehradun

*Mr Rahul Tiwari

**Ms Bhanu Basumatari

ABSTRACT

Assam is one of the most beautiful states of India. The state is famous for its rich

traditions and beauty of nature. Even though it is considered to be one of the most

beautiful states of India, yet the status of females in Assam lags behind that of males in

the state. In this paper we studied the data from various population censuses. Through

this data we try to picture out the status of woman in Assam. In later half of this paper we

took a glance about various laws which are proposed by government of India for

improving the condition of females in Assam. In the end we try to figure out the gap

between the population and the steps taken by the government and how these steps

could put a better effect on the status of women in Assam.

Keywords: Education, status, economic condition, heath, political condition etc.

*Assistant Professor,GNA University, Phagwara,Punjab

**Head Clerk,IPRO BTAD, Bijni Sub Division,Assam

*Vartika Gupta

**Ashutosh Sharma

ABSTRACT

Health and wellness tourism includes safe and pleasurable place to live and visit both

nationally and internationally. Medical care and health, relaxation, recovery, beauty and

therapy are the main purpose of health and wellness tourism. Exponential growth of

tourism has lead to a rising demand of water utilization. In general clean drinking water

A GLANCE AT STATUS OF WOMEN IN ASSAM

EFFECT OF TOURISM ON WATER QUALITY: A REVIEW

and water resources is needed for tourism to support the amusing activities such as

swimming pools and fishing, golf courses, wellness centers, hotels, food production and

personal use of water by tourist which can results in the generation of large amount of

wastewater and deteriorate the water quality. The release wastewater causes various

disease and negative environmental influences. In India, there are about 3, 00,000 hotels

and resorts in India. So, there is a major issue regarding the generation of wastewater

from the hotels and resorts. When we analyzed the issue of water equity in relation to

tourism as published in the journals, articles, reports and present papers which showed a

difference that actually exists in developing areas that already suffer water shortage.

Such analysis increase serious apprehension regarding water access in those countries.

Present paper emphasized the factors which effects on water quality by tourism.

Therefore the accessibility of clean and potable water for tourism creativities will

become an important factor and the knowledge regarding the importance of water

quality and health issues must be shared on national and international platform to aware

the public.

Keywords: Tourism; wastewater; water quality; health

*Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.)

**Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.)

*Anoop Semwal

ABSTRACT

The hotel industry is a human based industry. The success of a hotel depends on the

human relationships. The hotel management has realized that in order to keep their

guest happy right employee must be hired. An insight into the services provided in the

hotel shows that the employees in the hotel needs to be patient, soft spoken and have

high level of human understanding.

Keeping this in mind the present study was carried out in the 5 star hotels of Delhi & NCR

to find out the reasons for preference of women employee in hotel. The Human

Resource managers of these hotels were taken as samples to collect the information. The

study showed that the women employees are preferred to be hired in Front Office due to

their soft skills expertise and in the House keeping department due to their esthetic

sense. Very few women employee were found to be working in Food Production

department. The study reveals why women are preferred more in guest service areas of

the hotel with the help of variables like Human Understanding, Patience Communication

Skills, and Aesthetic sense. The study also analyses the reason for preference of Women

PREFERANCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY

Employee at managerial level. The variables taken into consideration were interpersonal

skills, decision making ability, democratic leadership, coordination and flexible nature.

One Way Analysis Of Variance was used for interpretation and verification for the

significance relationship amongst each variable. The study proves that the women

employees are more suitable at the Guest service areas and also at the managerial level.

Her coordinating and Democratic style of leadership was appreciated, however she was

found lacking in her decision making ability. The study concludes that there are benefits

of hiring women in hotel industry.

Keywords: - Preference, Women Employee, Hotel, Guest service Area

*Himalyan Institute of Technology,Dehradun

*Ritu Chandna

**Seema Saini

ABSTRACT



nowadays women are working parallel to men in all fields. In the recent times, women are

playing important roles in hospitality and tourism industry. There are so many










*Department of Mathematics, Graphic Era University, Dehradun

**Department of Mathematics, Graphic Era University, Dehradun



and water resources is needed for tourism to support the amusing activities such as

swimming pools and fishing, golf courses, wellness centers, hotels, food production and

personal use of water by tourist which can results in the generation of large amount of

wastewater and deteriorate the water quality. The release wastewater causes various

disease and negative environmental influences. In India, there are about 3, 00,000 hotels

and resorts in India. So, there is a major issue regarding the generation of wastewater

from the hotels and resorts. When we analyzed the issue of water equity in relation to

tourism as published in the journals, articles, reports and present papers which showed a

difference that actually exists in developing areas that already suffer water shortage.

Such analysis increase serious apprehension regarding water access in those countries.

Present paper emphasized the factors which effects on water quality by tourism.

Therefore the accessibility of clean and potable water for tourism creativities will

become an important factor and the knowledge regarding the importance of water

quality and health issues must be shared on national and international platform to aware

the public.

Keywords: Tourism; wastewater; water quality; health

*Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.)

**Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.)

*Anoop Semwal

ABSTRACT

The hotel industry is a human based industry. The success of a hotel depends on the

human relationships. The hotel management has realized that in order to keep their

guest happy right employee must be hired. An insight into the services provided in the

hotel shows that the employees in the hotel needs to be patient, soft spoken and have

high level of human understanding.

Keeping this in mind the present study was carried out in the 5 star hotels of Delhi & NCR

to find out the reasons for preference of women employee in hotel. The Human

Resource managers of these hotels were taken as samples to collect the information. The

study showed that the women employees are preferred to be hired in Front Office due to

their soft skills expertise and in the House keeping department due to their esthetic

sense. Very few women employee were found to be working in Food Production

department. The study reveals why women are preferred more in guest service areas of

the hotel with the help of variables like Human Understanding, Patience Communication

Skills, and Aesthetic sense. The study also analyses the reason for preference of Women

PREFERANCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY

Employee at managerial level. The variables taken into consideration were interpersonal

skills, decision making ability, democratic leadership, coordination and flexible nature.

One Way Analysis Of Variance was used for interpretation and verification for the

significance relationship amongst each variable. The study proves that the women

employees are more suitable at the Guest service areas and also at the managerial level.

Her coordinating and Democratic style of leadership was appreciated, however she was

found lacking in her decision making ability. The study concludes that there are benefits

of hiring women in hotel industry.

Keywords: - Preference, Women Employee, Hotel, Guest service Area

*Himalyan Institute of Technology,Dehradun

*Ritu Chandna

**Seema Saini

ABSTRACT



nowadays women are working parallel to men in all fields. In the recent times, women are

playing important roles in hospitality and tourism industry. There are so many










*Department of Mathematics, Graphic Era University, Dehradun

**Department of Mathematics, Graphic Era University, Dehradun



THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF EONOMY

HOTELS IN DEHRADUN DISTRICT

DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING TWO

MODEL THEORY

*Dr. Vinay Rana

ABSTRACT

The hospitality industry in the district of Dehradun has experienced rapid changes and

developments after year 2009 and is now competing for providing better quality service

by keeping customer satisfaction in first order. Because the offered products by the

hotels have similar qualifications, the quality level of service offered becomes the main

factor determining the guest's preference.

The aim of this research was to examine the relationship between guest loyalty and

guest satisfaction. The main elements of guest satisfaction included factors of service

quality along with price of hotel rooms affecting guest loyalty in economy hotels in

Dehradun District. Self-administered questionnaires were collected from 280 hotel

guests in 35 hotels who stayed in the period of in two months September to October

2016. The Pearson correlation was employed for data analysis. The results of this study

confirmed that service quality dimensions affects the customer satisfaction and

eventually builds customer loyalty. Beyond the various elements of guest service the

pricing of the hotel room had major influence on the guest satisfaction than any other

service quality dimensions.

Key words: Service Quality, Guest Satisfaction, Price, Guest Loyalty.

*HOD- School of Hotel Management and Hospitality, Graphic Era University, Dehradun

*Pankaj Aswal

**Akash Rawat

***Ravish Kukreti

ABSTRACT

Hotels operate on a stringent 24/7 operational model, every day operational model.

They offer both top notch facilities and various civilities, including nearby workplaces,

world-class wellness focuses, spas, warmed swimming pools, 24-hour eateries, and then

some. These advantages add to visitor comforts additionally increment add up to vitality

cost. While inn vitality utilization can appear to be stunning, the plenty of

administrations and conveniences offer various open doors for vitality funds. The test for

inn proprietors is choosing the ideal course to vitality reduction. Two methods top the

list: energy audits and retro-commissioning To pick the best game-plan for a particular

inn property, proprietors must survey the two strategies and recognize which

arrangement would have the best effect on their building. The two procedures handle

vitality use from various points, so here's a manual for what every involves and how it can

enhance inn operations.

*Asst. Proffessor,Graphic Era University

**Asst. Proffessor,Graphic Era University

***Asst. Proffessor,Graphic Era University

*Dr. Arunesh Parashar

**Pradeep Bhatt

ABSTRACT

It is everywhere seen in the Hotel organisations that employees are frequently changing

their jobs. It always hampers the growth rate of concernorganisation. This study looks at

the retention practices in some five star hotels of Delhi, from the point of view of its

employees and what role retention plays in their job performance. A sample population

of various employees comprising at various level of staff of various departments was

used. The study confirms that lack of advancement opportunities, physical environment,

lack of reward and recognition and salary and remuneration were more common

reasons for departure among all employees. This research looked at the extent to which

identified various motivational variables influenced the retention and reduction of

employee performance in hotelsorganisations.

Key Words- Retention, population, opportunity, physical environment, Reward, and

Recognition

*Head & Co-Ordinator, Dev Sanskriti University, Haridwar

**Research Scholar, Dev Sanskriti University, Haridwar

AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF SOME

SELECTED FIVE STAR HOTELS OF DELHI

THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF EONOMY

HOTELS IN DEHRADUN DISTRICT

DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING TWO

MODEL THEORY

*Dr. Vinay Rana

ABSTRACT

The hospitality industry in the district of Dehradun has experienced rapid changes and

developments after year 2009 and is now competing for providing better quality service

by keeping customer satisfaction in first order. Because the offered products by the

hotels have similar qualifications, the quality level of service offered becomes the main

factor determining the guest's preference.

The aim of this research was to examine the relationship between guest loyalty and

guest satisfaction. The main elements of guest satisfaction included factors of service

quality along with price of hotel rooms affecting guest loyalty in economy hotels in

Dehradun District. Self-administered questionnaires were collected from 280 hotel

guests in 35 hotels who stayed in the period of in two months September to October

2016. The Pearson correlation was employed for data analysis. The results of this study

confirmed that service quality dimensions affects the customer satisfaction and

eventually builds customer loyalty. Beyond the various elements of guest service the

pricing of the hotel room had major influence on the guest satisfaction than any other

service quality dimensions.

Key words: Service Quality, Guest Satisfaction, Price, Guest Loyalty.


*Pankaj Aswal

**Akash Rawat

***Ravish Kukreti

ABSTRACT

Hotels operate on a stringent 24/7 operational model, every day operational model.

They offer both top notch facilities and various civilities, including nearby workplaces,

world-class wellness focuses, spas, warmed swimming pools, 24-hour eateries, and then

some. These advantages add to visitor comforts additionally increment add up to vitality

cost. While inn vitality utilization can appear to be stunning, the plenty of

administrations and conveniences offer various open doors for vitality funds. The test for

inn proprietors is choosing the ideal course to vitality reduction. Two methods top the

list: energy audits and retro-commissioning To pick the best game-plan for a particular

inn property, proprietors must survey the two strategies and recognize which

arrangement would have the best effect on their building. The two procedures handle

vitality use from various points, so here's a manual for what every involves and how it can

enhance inn operations.

*Asst. Proffessor,Graphic Era University

**Asst. Proffessor,Graphic Era University

***Asst. Proffessor,Graphic Era University

*Dr. Arunesh Parashar

**Pradeep Bhatt

ABSTRACT

It is everywhere seen in the Hotel organisations that employees are frequently changing

their jobs. It always hampers the growth rate of concernorganisation. This study looks at

the retention practices in some five star hotels of Delhi, from the point of view of its

employees and what role retention plays in their job performance. A sample population

of various employees comprising at various level of staff of various departments was

used. The study confirms that lack of advancement opportunities, physical environment,

lack of reward and recognition and salary and remuneration were more common

reasons for departure among all employees. This research looked at the extent to which

identified various motivational variables influenced the retention and reduction of

employee performance in hotelsorganisations.

Key Words- Retention, population, opportunity, physical environment, Reward, and

Recognition

*Head & Co-Ordinator, Dev Sanskriti University, Haridwar

**Research Scholar, Dev Sanskriti University, Haridwar

AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF SOME

SELECTED FIVE STAR HOTELS OF DELHI

ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM INDUSTRY

ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS TOURIST

DESTINATION

*Pal, Prakhar Singh

**Shashank Maheswari

ABSTRACT

This article shows the study about issues, challenges and trends that facing by women in

tourism industry. Present era is known as global village for all over world tourist. Physical

boundaries of countries are removed form the nationally and internationally

respectively. The major area of this study is that to find out various issues, challenges

and trends are reaching to women in tourism industry. Utmost issues that will

determinant the global tourism industry recently challenges are growing day by day for

women. They are the most important part in the tourism industry as well as our society.

They are taking challenges among the industry and solving problem with full potentially.

New trends are approaching this industry some of them e.g. sustainable development,

green tourism, Eco tourism, health tourism, spiritual tourism, religious tourism,

responsible tourism etc. With working continuously there will be raised some issues like

working hour, remuneration, multicultural issues, sexual harassment, personal issues

and competition. Apart form that women facing hospitality and tourism industry

include operating issues, marketing issues, technological issues and economic issues.

The solution will be empowering women in respective areas that is health, finance, work

conditions, social and global. The contribution of women in tourism is to economic well-

being depends on the quality and the ?revenues from the tourism industry. The overall

aim of the research is to promote woman's economic, personal and social empowerment

in tourism through partnerships with tour and travel operator's and other stakeholders.

This will involve improving employment/entrepreneurship opportunities for women by

facilitating their participation in tourism industry, and by creating possibilities for career

advancement.

Key words: Issues; challenges, Trends; Tourism Industry


**M.B.A. Student ,Department of Tourism Management

*Indolia, Dr. Umakant

**Kumar, Prasoon

***Rawat, Shailendra

ABSTRACT

The Ministry of Tourism functions as the nodal agency for the development of tourism in

the country. It plays a crucial role in coordinating and supplementing the efforts of the

State/Union Territory Governments, catalyzing private investment, strengthening

promotional and marketing efforts and in providing trained manpower resources.

The activities of this Ministry revolve around the concept of projecting the country as a

365 days' tourist destination because of its dynamic nature, a nation's tourism sector

requires constant monitoring and understanding to ensure it is being leveraged for the

greater good of the people of the destination, and as a competitive force on the global

landscape. This is especially true for nations looking to the tourism sector as a vehicle for

national growth, development and employment generation.

Travel & Tourism is a mirror of our evolving world. Tourism sector is one of the largest

employment generators in India and plays a significant role in promoting inclusive

growth of the less-advantaged sections of the society and poverty eradication. The role

of Government in tourism development has been redefined from that of a regular to that

of a catalyst.

In this research paper we will discuss policies and schemes of Ministry of Tourism, India.

Key Words:- Ministry,Tourism,Development,Scheme,Government,India

*Co-ordinator, Department of Tourism Management,Dev Sanskriti University

**Research Scholar, Department of Tourism Management,Dev Sanskriti University

***M.B.A. Student ,Department of Tourism Management,Dev Sanskriti

University,Gayatrikunj,Shantik

*Dr. Vinay Rana

ABSTRACT

Industrial training has been important element of hospitality undergraduate curriculum.

It is a form of training for undergraduates to provide them with a good stepping stone to

experience the many facets of the working world and to gain practical knowledge and

training in which they may not have been able to attain merely from a classroom setting.

Industrial Training satisfaction is often being associated with job satisfaction whereby

there is a need to understand that this association has its own implications.

The present study uses a quantitative approach to investigate students' satisfaction level

toward their internship experience in the hospitality and tourism industry as well as

identify the underlying factors of their overall satisfaction. A total of 236 usable

SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS THEIR

INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES FROM

SELECT UNIVERSITIES IN UTTRAKHAND

ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM INDUSTRY

ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS TOURIST

DESTINATION

*Pal, Prakhar Singh

**Shashank Maheswari

ABSTRACT

This article shows the study about issues, challenges and trends that facing by women in

tourism industry. Present era is known as global village for all over world tourist. Physical

boundaries of countries are removed form the nationally and internationally

respectively. The major area of this study is that to find out various issues, challenges

and trends are reaching to women in tourism industry. Utmost issues that will

determinant the global tourism industry recently challenges are growing day by day for

women. They are the most important part in the tourism industry as well as our society.

They are taking challenges among the industry and solving problem with full potentially.

New trends are approaching this industry some of them e.g. sustainable development,

green tourism, Eco tourism, health tourism, spiritual tourism, religious tourism,

responsible tourism etc. With working continuously there will be raised some issues like

working hour, remuneration, multicultural issues, sexual harassment, personal issues

and competition. Apart form that women facing hospitality and tourism industry

include operating issues, marketing issues, technological issues and economic issues.

The solution will be empowering women in respective areas that is health, finance, work

conditions, social and global. The contribution of women in tourism is to economic well-

being depends on the quality and the ?revenues from the tourism industry. The overall

aim of the research is to promote woman's economic, personal and social empowerment

in tourism through partnerships with tour and travel operator's and other stakeholders.

This will involve improving employment/entrepreneurship opportunities for women by

facilitating their participation in tourism industry, and by creating possibilities for career

advancement.

Key words: Issues; challenges, Trends; Tourism Industry


**M.B.A. Student ,Department of Tourism Management

*Indolia, Dr. Umakant

**Kumar, Prasoon

***Rawat, Shailendra

ABSTRACT

The Ministry of Tourism functions as the nodal agency for the development of tourism in

the country. It plays a crucial role in coordinating and supplementing the efforts of the

State/Union Territory Governments, catalyzing private investment, strengthening

promotional and marketing efforts and in providing trained manpower resources.

The activities of this Ministry revolve around the concept of projecting the country as a

365 days' tourist destination because of its dynamic nature, a nation's tourism sector

requires constant monitoring and understanding to ensure it is being leveraged for the

greater good of the people of the destination, and as a competitive force on the global

landscape. This is especially true for nations looking to the tourism sector as a vehicle for

national growth, development and employment generation.

Travel & Tourism is a mirror of our evolving world. Tourism sector is one of the largest

employment generators in India and plays a significant role in promoting inclusive

growth of the less-advantaged sections of the society and poverty eradication. The role

of Government in tourism development has been redefined from that of a regular to that

of a catalyst.

In this research paper we will discuss policies and schemes of Ministry of Tourism, India.

Key Words:- Ministry,Tourism,Development,Scheme,Government,India

*Co-ordinator, Department of Tourism Management,Dev Sanskriti University

**Research Scholar, Department of Tourism Management,Dev Sanskriti University

***M.B.A. Student ,Department of Tourism Management,Dev Sanskriti

University,Gayatrikunj,Shantik

*Dr. Vinay Rana

ABSTRACT

Industrial training has been important element of hospitality undergraduate curriculum.

It is a form of training for undergraduates to provide them with a good stepping stone to

experience the many facets of the working world and to gain practical knowledge and

training in which they may not have been able to attain merely from a classroom setting.

Industrial Training satisfaction is often being associated with job satisfaction whereby

there is a need to understand that this association has its own implications.

The present study uses a quantitative approach to investigate students' satisfaction level

toward their internship experience in the hospitality and tourism industry as well as

identify the underlying factors of their overall satisfaction. A total of 236 usable

SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS THEIR

INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES FROM

SELECT UNIVERSITIES IN UTTRAKHAND

questionnaires were collected for analysis from students in four Universities in

Uttarakhand enrolled in hospitality undergraduate programmes. The result shows that

students' overall satisfaction was high, and internship factor of 'Job itself' had the

greatest influence on students' overall satisfaction. Based on the findings of this study,

recommendations were provided in order to improve the quality of industrial training

exposure.

Key words: Industrial exposure, hospitality undergraduates, University, Uttarakhand


*Vipul Bhandari

**Ashish Spencer

***Aditi Bisht

ABSTRACT

This paper oversees the development of human resource management in the “Hotel and

Tourism Industry”. The study is basically carried out with the cases in the small firm as a

part of a bigger study which examines the quality practices at human resource

department of the Indian hotel industry. Utilization of human resource has clearly

gained a main feature in those organizations where Human Resources play as main

assets, for their competitive advantage; which is pertinent for the hotel & tourism

industry. In totality, the hotels & tourism firms claim to be employee & people centric &

believe in human resource development. However, at base level, less number actually

follows all these claims. The study was carried with twenty different hotels which show

that most of owners & employers in the hotel & tourism industry are still to be convinced

about the future prospects, development of the organization & other benefits which can

be derived from the human resource department. The study shows that small hotel &

tourism firms adapt informal training methods which just fulfill the requirement of the

current job. These training and other activities of human resource are actually directing

the immediate solution of current work rather than long term solution for the firm. The

effective optimum force of the firm is the development of human resource management

by employers. Their positive & effective attitude and values for developing the staff is a

main feature. The study reveals that until and unless an effective & sound human

resource management is developed, the organizational success cannot be firmly rooted

in the mindset of the employees of the firm, which actually the deserves the status.

DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER FUTURE PROSPECT

IN HOTEL & TOURISM INDUSTRY

Keywords: Human Resource Management, Hotel & Tourism Industry, Human Resource

Development

*Asst. Professor ,Graphic Era University ,Dehradun

**Lecturer,Graphic Era university,Dehradun

***Lecturer,Graphic Era university,Dehradun

*Kiran Sharma

ABSTRACT

In modern era, due to shortage of time, microwave cooking is extensively common.

However microwave cooking having many drawbacks which causes many health

problems such as skin problems. Microwaves are high frequency radio waves

(radiofrequency fields), which are part of the electromagnetic spectrum. Microwaves

cause dielectric heating that are absorbed by the food you put in it. Since water

molecules are bipolar, having a positive end and negative end, they rotate rapidly in the

alternating electric field. The water molecules in the food vibrate violently at extremely

high frequencies—like millions of times per second—creating molecular friction, which

heats up the food. When the microwave radiation destroys and deforms food

molecules, new harmful compounds form (radiolytic compounds). These dangerous

compounds harm the body in many ways. In a microwave oven, alternating current

forces atoms reverse polarity at a startlingly high rate. This creates such violent friction

that the water inside the food molecules begin to vibrate and heat up. These microwave

radiation are widely used in the processing of food material, which completely destroy

nutritional value of food and that changes took place in the blood that could cause

negative health effects, like Increased cholesterol levels, Decreased numbers of red

blood cells, Hemoglobin decreased significantly (creating anemic tendencies.),

Lymphocytes (white blood cells) showed a significant term decrease, Increased stress

(evidence by the increase of leukocyte). The present study focused on to collect data of

harmful effects of microwave cooking by various research papers and suggest that to

improve health by avoid microwave food.

Key Words: Microwaves, health problems, radiation, cooking

*Department of Physics, Graphic Era University, Dehradun

HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW

questionnaires were collected for analysis from students in four Universities in

Uttarakhand enrolled in hospitality undergraduate programmes. The result shows that

students' overall satisfaction was high, and internship factor of 'Job itself' had the

greatest influence on students' overall satisfaction. Based on the findings of this study,

recommendations were provided in order to improve the quality of industrial training

exposure.

Key words: Industrial exposure, hospitality undergraduates, University, Uttarakhand


*Vipul Bhandari

**Ashish Spencer

***Aditi Bisht

ABSTRACT

This paper oversees the development of human resource management in the “Hotel and

Tourism Industry”. The study is basically carried out with the cases in the small firm as a

part of a bigger study which examines the quality practices at human resource

department of the Indian hotel industry. Utilization of human resource has clearly

gained a main feature in those organizations where Human Resources play as main

assets, for their competitive advantage; which is pertinent for the hotel & tourism

industry. In totality, the hotels & tourism firms claim to be employee & people centric &

believe in human resource development. However, at base level, less number actually

follows all these claims. The study was carried with twenty different hotels which show

that most of owners & employers in the hotel & tourism industry are still to be convinced

about the future prospects, development of the organization & other benefits which can

be derived from the human resource department. The study shows that small hotel &

tourism firms adapt informal training methods which just fulfill the requirement of the

current job. These training and other activities of human resource are actually directing

the immediate solution of current work rather than long term solution for the firm. The

effective optimum force of the firm is the development of human resource management

by employers. Their positive & effective attitude and values for developing the staff is a

main feature. The study reveals that until and unless an effective & sound human

resource management is developed, the organizational success cannot be firmly rooted

in the mindset of the employees of the firm, which actually the deserves the status.

DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER FUTURE PROSPECT

IN HOTEL & TOURISM INDUSTRY

Keywords: Human Resource Management, Hotel & Tourism Industry, Human Resource

Development

*Asst. Professor ,Graphic Era University ,Dehradun

**Lecturer,Graphic Era university,Dehradun

***Lecturer,Graphic Era university,Dehradun

*Kiran Sharma

ABSTRACT

In modern era, due to shortage of time, microwave cooking is extensively common.

However microwave cooking having many drawbacks which causes many health

problems such as skin problems. Microwaves are high frequency radio waves

(radiofrequency fields), which are part of the electromagnetic spectrum. Microwaves

cause dielectric heating that are absorbed by the food you put in it. Since water

molecules are bipolar, having a positive end and negative end, they rotate rapidly in the

alternating electric field. The water molecules in the food vibrate violently at extremely

high frequencies—like millions of times per second—creating molecular friction, which

heats up the food. When the microwave radiation destroys and deforms food

molecules, new harmful compounds form (radiolytic compounds). These dangerous

compounds harm the body in many ways. In a microwave oven, alternating current

forces atoms reverse polarity at a startlingly high rate. This creates such violent friction

that the water inside the food molecules begin to vibrate and heat up. These microwave

radiation are widely used in the processing of food material, which completely destroy

nutritional value of food and that changes took place in the blood that could cause

negative health effects, like Increased cholesterol levels, Decreased numbers of red

blood cells, Hemoglobin decreased significantly (creating anemic tendencies.),

Lymphocytes (white blood cells) showed a significant term decrease, Increased stress

(evidence by the increase of leukocyte). The present study focused on to collect data of

harmful effects of microwave cooking by various research papers and suggest that to

improve health by avoid microwave food.

Key Words: Microwaves, health problems, radiation, cooking

*Department of Physics, Graphic Era University, Dehradun

HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW

DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM AND

HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED GOVERNANCE

ESPECIALLY IN THE UTTARAKHAND STATE

*Dr. Ashutosh Kumar Bhatt

**Praveen Tripathi

ICT(Information and Communication Technology) applications have great impact on all

the sectors. Hospitality and Tourism industry is highly impacted from it too. So, for

hospitality and tourism sector there is no escape on keeping themselvesdeprivewith the

use ICT. The more is the distance with ICT, the less is the business. The current scenario of

service delegation in this industry is highlyinfluenced from social media to smart phones

that provide all services through the use of ICT without biasing whether the turnover of

the industry is high or low. The use of mobile apps is in high trend from the customers

and giving business by the industry in-turn. The use of ICT is so high that all the

governance is about to paradigm-shift into e-governance actually.

In the today's scenario of tourism and hospitality industry, the ICT plays a key business

role. The objective of involving the ICT in this business is to improve the facilitation in the

services and the dissemination of information any time and from anywhere. Treating ICT

as a powerful tool it becomes only a single-click distance between the tourism

enterprises and targeted customers crossing all the physical distances worldwide. In this

age of smart IT, there is stilla gap between tourism business and the use of ICT and there

is urgent need to fill this gap. The goal of this paper is to find the gaps of ICT impact in the

tourism and hospitality sector especially in Uttarakhand and provide the solutions for

bridging the gaps as finding. This study will not only reveal the ICT status in tourism

industry but will help the industry to feed the today's demand i.e. providing improved

ICT enabled servicing to its customers.

The main objective of this workis to find the gaps in servicing provided by hospitality

and tourism industry in terms of ICT usage based on the customer's

feedback.Questionnaire has been used as input and then empirical analysis is performed

for generating results.People in Uttarakhand are good in usinginternet and mobile apps

for hotel room booking ande-payments as mostly they use ICT based servicing for

availing the facilities. The hospitality and tourism industry needs to get set for

paradigm-shift from old-aged traditional system to new smart ICT enabled system for

catering and satisfying the customers too.

Keywords: ICT; Hospitality and Tourism Industry: e-payments.

*Assistant Professor, Birla Institute of Applied Sciences, Bhimtal, Uttarakhand

** Assistant Professor, SGRR Institute of Technology and Science, Patel Nagar, Dehradun

ABSTRACT

EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON HOSPITALITY

INDUSTRY FOCUSING ON THE USE OYO APP

*Arjun Huja

*Asst. Prof., Graphic Era Hill University

ABSTRACT

This research paper focuses primarily on the growing need of digitalization and its

impact on the hospitality industry. With the growing need for “quick service” I have

closely researched upon the recent booking mechanism that helps to plan travel better

and in much convenient manner. Also during the research, I have analysed the

involvement of electronic media in buying/selling products or services to the masses.

As part of my research project, I have focused my study on major hotels varying from

multi star preferably, 3-4 star hotels to mediocre hotels that do not particularly fall into

the category. As part of the same I have also contacted the newly set-up hotels that are

still not known to people.

During my research I used the door-to door survey technique and have found out that as

compared to the previous days, now the owners are making better business since they

have gone global and online. As most admit that digital marketing has made it possible

for them to be easily accessed by their customers across and also has given them an

avenue to reach put to the customers with their best.

For the study I visited around Uttarakhand, which experience a heavy inflow of visitors

during winters especially in the higher reaches of the state due to its scenic beauty with

the snow clad mountains.

In parts of Nainital, Chopta, Bageshwar, Munsiyari, mussoorie and Lansdowne I visited

the hotels and motels where digital marketing has still not made way. The owners

understand the merit of being digitalized but less education and awareness regarding

the app and other such features which has refrained them from using the same, hence

their business suffers. As part of my study I have identified such hotels and motels where

the app (OYO) was not being used but after I have got them registered on the site I would

like to analyse the difference in their business.

As to attract customers various schemes are also offered with discounts, complimentary

breakfast/tea or offers of site seeing or cash back and reward points. Also, with

digitalization from the point of view of a customer it is a much appreciated and accepted

mode of business today where with service they have offers to look upto.

I have closely observed and believe that digital marketing techniques offer its users a

wide range of options to choose and suit it as per their need. It offers them the

opportunity to present themselves and be open for challenges. This has not only

improved the quality but also has forced many business owners to lower their tariff

thereby giving a complete comfort to its customers.

DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM AND

HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED GOVERNANCE

ESPECIALLY IN THE UTTARAKHAND STATE

*Dr. Ashutosh Kumar Bhatt

**Praveen Tripathi

ICT(Information and Communication Technology) applications have great impact on all

the sectors. Hospitality and Tourism industry is highly impacted from it too. So, for

hospitality and tourism sector there is no escape on keeping themselvesdeprivewith the

use ICT. The more is the distance with ICT, the less is the business. The current scenario of

service delegation in this industry is highlyinfluenced from social media to smart phones

that provide all services through the use of ICT without biasing whether the turnover of

the industry is high or low. The use of mobile apps is in high trend from the customers

and giving business by the industry in-turn. The use of ICT is so high that all the

governance is about to paradigm-shift into e-governance actually.

In the today's scenario of tourism and hospitality industry, the ICT plays a key business

role. The objective of involving the ICT in this business is to improve the facilitation in the

services and the dissemination of information any time and from anywhere. Treating ICT

as a powerful tool it becomes only a single-click distance between the tourism

enterprises and targeted customers crossing all the physical distances worldwide. In this

age of smart IT, there is stilla gap between tourism business and the use of ICT and there

is urgent need to fill this gap. The goal of this paper is to find the gaps of ICT impact in the

tourism and hospitality sector especially in Uttarakhand and provide the solutions for

bridging the gaps as finding. This study will not only reveal the ICT status in tourism

industry but will help the industry to feed the today's demand i.e. providing improved

ICT enabled servicing to its customers.

The main objective of this workis to find the gaps in servicing provided by hospitality

and tourism industry in terms of ICT usage based on the customer's

feedback.Questionnaire has been used as input and then empirical analysis is performed

for generating results.People in Uttarakhand are good in usinginternet and mobile apps

for hotel room booking ande-payments as mostly they use ICT based servicing for

availing the facilities. The hospitality and tourism industry needs to get set for

paradigm-shift from old-aged traditional system to new smart ICT enabled system for

catering and satisfying the customers too.

Keywords: ICT; Hospitality and Tourism Industry: e-payments.

*Assistant Professor, Birla Institute of Applied Sciences, Bhimtal, Uttarakhand

** Assistant Professor, SGRR Institute of Technology and Science, Patel Nagar, Dehradun

ABSTRACT

EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON HOSPITALITY

INDUSTRY FOCUSING ON THE USE OYO APP

*Arjun Huja

*Asst. Prof., Graphic Era Hill University

ABSTRACT

This research paper focuses primarily on the growing need of digitalization and its

impact on the hospitality industry. With the growing need for “quick service” I have

closely researched upon the recent booking mechanism that helps to plan travel better

and in much convenient manner. Also during the research, I have analysed the

involvement of electronic media in buying/selling products or services to the masses.

As part of my research project, I have focused my study on major hotels varying from

multi star preferably, 3-4 star hotels to mediocre hotels that do not particularly fall into

the category. As part of the same I have also contacted the newly set-up hotels that are

still not known to people.

During my research I used the door-to door survey technique and have found out that as

compared to the previous days, now the owners are making better business since they

have gone global and online. As most admit that digital marketing has made it possible

for them to be easily accessed by their customers across and also has given them an

avenue to reach put to the customers with their best.

For the study I visited around Uttarakhand, which experience a heavy inflow of visitors

during winters especially in the higher reaches of the state due to its scenic beauty with

the snow clad mountains.

In parts of Nainital, Chopta, Bageshwar, Munsiyari, mussoorie and Lansdowne I visited

the hotels and motels where digital marketing has still not made way. The owners

understand the merit of being digitalized but less education and awareness regarding

the app and other such features which has refrained them from using the same, hence

their business suffers. As part of my study I have identified such hotels and motels where

the app (OYO) was not being used but after I have got them registered on the site I would

like to analyse the difference in their business.

As to attract customers various schemes are also offered with discounts, complimentary

breakfast/tea or offers of site seeing or cash back and reward points. Also, with

digitalization from the point of view of a customer it is a much appreciated and accepted

mode of business today where with service they have offers to look upto.

I have closely observed and believe that digital marketing techniques offer its users a

wide range of options to choose and suit it as per their need. It offers them the

opportunity to present themselves and be open for challenges. This has not only

improved the quality but also has forced many business owners to lower their tariff

thereby giving a complete comfort to its customers.

IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO HOTELS IN

LUCKNOW

* Ankit Srivastava

**Bhola Chourasia

ABSTRACT

This case study is designed to realize the value of Guest satisfaction with respect to

Hotels in Lucknow. The main purpose is to discover the intensity of Guest satisfaction

towards hotel industry in Lucknow and to uphold the Guest to generate maximum

business and to show path to the hospitality industry for development of Guest services

and to identify the factors which motivate the Guests towards hotels. A well planned

Questionnaire will be used to collect primary data. This research adopted a simple

random sampling for the study. Finally, it has been proved that the overall review of

Guest satisfaction in hotel industry is admirable.

INTRODUCTION: The 'Guest is the God!' And, if we consider this a time tested and

accepted viewpoint, then we also know as to how complicated it is to make the 'Guest'

happy. The new era Guest is highly demanding as far as expectations of hospitality

services. Human communication is an important part of managing all facets hotel

operations. Each interaction between the Guest and the hotel staff plays a vital role in

Guest's exceptional experience at the hotel. Therefore, human interaction is the key to

making a Guest feel like a God.

Objective of the Study: The intention of this study is to identify the impact of Guest

satisfaction on Hotel business.

Sample Selection: For this study, 05 (Five) hotels of Lucknow will be selected as a sample.

A total 30 (thirty) Guests has been selected randomly for data collection.

Research Tools: Previous work (Secondary Data) will be used by checking library books,

internet. A structured questionnaire has been used for collection of primary data.

KEYWORDS: Guest Satisfaction, Hotel Management, Motivate, Guest service.

*Asst Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut

**Vice-Principal, BCSIHM, Swami Vivekanand Subharti University, Meerut

POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO HOTELS IN

MEERUT

* Indraneel Bose

** Dr. Shiv Mohan Verma

ABSTRACT

Even though the hospitality industry shows growth, only few women are found in top

managerial positions. The hospitality sector is conquered by women with an average

55.5% of the workforce, but is managed by men, as women are mostly found in positions

that are stereotypically certified to their gender, such as directors of sales, housekeeping,

and marketing. 5 male and 5 female managers in star hotels in Meerut were interviewed

to discover their management and leadership styles, as well as any challenges they face

in the career ladder in this industry.

This paper proposes that hotels that have women in managerial positions are more

successful in facing the increasing competitiveness and adapt to changes more

efficiently.

Introduction: Although research has been conducted in hotel management, very little

research has been conducted to investigate the position of women in hotel management

and its value (Baum, 2013). In addition there is a lack of updated practical research on the

position of women in India. This paper aims at presenting the position of women in hotel

Industry and their capabilities to perform. The main purpose is to present how hotels

may benefit from the manner women manage and use their talents and leadership skills

in facing the challenges of today's competitive environment which, as Erkutlu (2008)

recommended, constantly changes and is characterized by uncertainty and

unpredictability.

Objective of the Study: This paper aims at presenting the position of women in hotel

management and leadership in the hospitality sector.

Sample Selection: For this study, 05 (Five) hotels of Meerut will be selected as a sample. A

total 5 (Five) female employees & 5 (Five) male employees will be selected randomly for

data collection.


internet. A structured questionnaire and situation based interview will be used for

collection of primary data.

Keywords: Women in Management, Leadership, Hospitality.

*Assistant Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut

**Head of Institution, BCSIHM, Swami Vivekanand Subharti University, Meerut

IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO HOTELS IN

LUCKNOW

* Ankit Srivastava

**Bhola Chourasia

ABSTRACT

This case study is designed to realize the value of Guest satisfaction with respect to

Hotels in Lucknow. The main purpose is to discover the intensity of Guest satisfaction

towards hotel industry in Lucknow and to uphold the Guest to generate maximum

business and to show path to the hospitality industry for development of Guest services

and to identify the factors which motivate the Guests towards hotels. A well planned

Questionnaire will be used to collect primary data. This research adopted a simple

random sampling for the study. Finally, it has been proved that the overall review of

Guest satisfaction in hotel industry is admirable.

INTRODUCTION: The 'Guest is the God!' And, if we consider this a time tested and

accepted viewpoint, then we also know as to how complicated it is to make the 'Guest'

happy. The new era Guest is highly demanding as far as expectations of hospitality

services. Human communication is an important part of managing all facets hotel

operations. Each interaction between the Guest and the hotel staff plays a vital role in

Guest's exceptional experience at the hotel. Therefore, human interaction is the key to

making a Guest feel like a God.

Objective of the Study: The intention of this study is to identify the impact of Guest

satisfaction on Hotel business.

Sample Selection: For this study, 05 (Five) hotels of Lucknow will be selected as a sample.

A total 30 (thirty) Guests has been selected randomly for data collection.


internet. A structured questionnaire has been used for collection of primary data.

KEYWORDS: Guest Satisfaction, Hotel Management, Motivate, Guest service.

*Asst Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut

**Vice-Principal, BCSIHM, Swami Vivekanand Subharti University, Meerut

POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO HOTELS IN

MEERUT

* Indraneel Bose

** Dr. Shiv Mohan Verma

ABSTRACT

Even though the hospitality industry shows growth, only few women are found in top

managerial positions. The hospitality sector is conquered by women with an average

55.5% of the workforce, but is managed by men, as women are mostly found in positions

that are stereotypically certified to their gender, such as directors of sales, housekeeping,

and marketing. 5 male and 5 female managers in star hotels in Meerut were interviewed

to discover their management and leadership styles, as well as any challenges they face

in the career ladder in this industry.

This paper proposes that hotels that have women in managerial positions are more

successful in facing the increasing competitiveness and adapt to changes more

efficiently.

Introduction: Although research has been conducted in hotel management, very little

research has been conducted to investigate the position of women in hotel management

and its value (Baum, 2013). In addition there is a lack of updated practical research on the

position of women in India. This paper aims at presenting the position of women in hotel

Industry and their capabilities to perform. The main purpose is to present how hotels

may benefit from the manner women manage and use their talents and leadership skills

in facing the challenges of today's competitive environment which, as Erkutlu (2008)

recommended, constantly changes and is characterized by uncertainty and

unpredictability.

Objective of the Study: This paper aims at presenting the position of women in hotel

management and leadership in the hospitality sector.

Sample Selection: For this study, 05 (Five) hotels of Meerut will be selected as a sample. A

total 5 (Five) female employees & 5 (Five) male employees will be selected randomly for

data collection.


internet. A structured questionnaire and situation based interview will be used for

collection of primary data.

Keywords: Women in Management, Leadership, Hospitality.

*Assistant Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut

**Head of Institution, BCSIHM, Swami Vivekanand Subharti University, Meerut

EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A STUDY OF

UNDISCOVERED TOURIST ATTRACTION OF MEERUT

THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A CASE OF HOTELS

IN DEHRADUN

*Bhola Chourasia

**Ankit Srivastava

ABSTRACT

There are many definitions of Knowledge Management, but the one we prefer is the

simplest - "Knowledge Management is the way you manage your undiscovered Tourist

place in Meerut, when you understand the value of your knowledge". In other words, it is

the management framework (of Roles and Accountabilities, Processes, Technologies

and Governance) that you put in place to maximize the value of a tourist place and

application of your knowledge, and which provide a managed approach to building,

developing and retaining know-how, in increasing the tourist in the study area.

Meerut is an ancient city with settlements dating back to the Indus Valley civilization

having been found in and around the area. The city is one of the largest producers of

sports goods, and the largest producer of musical instruments in India. The city is also an

education hub in western Uttar Pradesh. Meerut is also known as the "Sports City of

India". Meerut had been a centre of Buddhism in the period of Mauryan Emperor

Ashoka. Only some world famous attractions are successful in attracting majority of

tourists. It potential is beyond the current inflow of tourists. In this paper an attempt has

been made to reveal such tourist attractions, which are still unknown to outsider people.

This paper will also highlight the problems and challenges faced by responsible

Government authorities and suggestions to promote such tourist attractions.

Keywords: Transformation, Tourist Attraction, Buddhism, Ashoka Emperor.

* Vice Principal, BCSIHM, Swami Vivekanand Subharti University, Meerut

**Asst. Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut

*Gunjan Awal

**Dr Roopa Khanna

ABSTRACT

Information and communication technology (ICT) has penetrated many spheres of life

and work. Recognizing the potential of this new technology, marketers have readily

accepted ICT and turned the marketing concept into e-marketing. Today, hotel

managers are completely aware of benefits that E-marketing as a promotion tool offers

to their business, and accordingly, they are motivated to create greater awareness of

their hotels with the goal of increasing number of guests and improving hotel

reputation. With the same reference, the purpose of this paper is to examine the level of

implementation of e-marketing practice in hotels in Dehradun. The paper is based on an

empirical research conducted using a survey questionnaire method. The survey

comprises 15 hotels operating in different parts of Dehradun City.

The research results show that hotels in Dehradun have achieved a low or medium level

of implementation of e-marketing practice. The hotels with a higher level of e-

marketing practice have achieved better business performance. However, the survey

also revealed the constraints to the application of e-marketing in the hotels in

Dehradun. The limitations of the study and future directions of research are discussed.

Keywords: E-Marketing, Hotel Industry, Information and Communication Technology.

*Research Scholar, Deptt. Of Management, Graphic Era University

**Dr Roopa Khanna, Deptt. Of Management, Graphic Era University

*Annis Masih

ABSTRACT

About half of European workers believe stress to be common in their workplace, and it

contributes to approximately half of all lost working days. Like many other issues

adjacent mental health, stress is often misunderstood. However, when viewed as an

organisational issue rather than a human being fault, psychosocial risks and stress can

be just as controllable as any other workplace safety and health risk. When considering

the job demands, it is significant not to confuse psychosocial risks such as excessive

workload with conditions where, even though motivating and sometimes challenging,

there is a helpful work environment in which workers are well trained and motivated to

execute the best of their skills. A good psychosocial environment enhances good

performance and personal growth, as well as workers' mental and physical well-being.

Hotels, Catering and Tourism (HCT) are a large and fast-growing service sector, with an

average female contribution of 55.5 per cent at global level and up to 70 per cent at

regional level. They are employed in a wide range of roles, including as cleaners and

CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY

EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A STUDY OF

UNDISCOVERED TOURIST ATTRACTION OF MEERUT

THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A CASE OF HOTELS

IN DEHRADUN

*Bhola Chourasia

**Ankit Srivastava

ABSTRACT

There are many definitions of Knowledge Management, but the one we prefer is the

simplest - "Knowledge Management is the way you manage your undiscovered Tourist

place in Meerut, when you understand the value of your knowledge". In other words, it is

the management framework (of Roles and Accountabilities, Processes, Technologies

and Governance) that you put in place to maximize the value of a tourist place and

application of your knowledge, and which provide a managed approach to building,

developing and retaining know-how, in increasing the tourist in the study area.

Meerut is an ancient city with settlements dating back to the Indus Valley civilization

having been found in and around the area. The city is one of the largest producers of

sports goods, and the largest producer of musical instruments in India. The city is also an

education hub in western Uttar Pradesh. Meerut is also known as the "Sports City of

India". Meerut had been a centre of Buddhism in the period of Mauryan Emperor

Ashoka. Only some world famous attractions are successful in attracting majority of

tourists. It potential is beyond the current inflow of tourists. In this paper an attempt has

been made to reveal such tourist attractions, which are still unknown to outsider people.

This paper will also highlight the problems and challenges faced by responsible

Government authorities and suggestions to promote such tourist attractions.

Keywords: Transformation, Tourist Attraction, Buddhism, Ashoka Emperor.

* Vice Principal, BCSIHM, Swami Vivekanand Subharti University, Meerut

**Asst. Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut

*Gunjan Awal

**Dr Roopa Khanna

ABSTRACT

Information and communication technology (ICT) has penetrated many spheres of life

and work. Recognizing the potential of this new technology, marketers have readily

accepted ICT and turned the marketing concept into e-marketing. Today, hotel

managers are completely aware of benefits that E-marketing as a promotion tool offers

to their business, and accordingly, they are motivated to create greater awareness of

their hotels with the goal of increasing number of guests and improving hotel

reputation. With the same reference, the purpose of this paper is to examine the level of

implementation of e-marketing practice in hotels in Dehradun. The paper is based on an

empirical research conducted using a survey questionnaire method. The survey

comprises 15 hotels operating in different parts of Dehradun City.

The research results show that hotels in Dehradun have achieved a low or medium level

of implementation of e-marketing practice. The hotels with a higher level of e-

marketing practice have achieved better business performance. However, the survey

also revealed the constraints to the application of e-marketing in the hotels in

Dehradun. The limitations of the study and future directions of research are discussed.

Keywords: E-Marketing, Hotel Industry, Information and Communication Technology.

*Research Scholar, Deptt. Of Management, Graphic Era University

**Dr Roopa Khanna, Deptt. Of Management, Graphic Era University

*Annis Masih

ABSTRACT

About half of European workers believe stress to be common in their workplace, and it

contributes to approximately half of all lost working days. Like many other issues

adjacent mental health, stress is often misunderstood. However, when viewed as an

organisational issue rather than a human being fault, psychosocial risks and stress can

be just as controllable as any other workplace safety and health risk. When considering

the job demands, it is significant not to confuse psychosocial risks such as excessive

workload with conditions where, even though motivating and sometimes challenging,

there is a helpful work environment in which workers are well trained and motivated to

execute the best of their skills. A good psychosocial environment enhances good

performance and personal growth, as well as workers' mental and physical well-being.

Hotels, Catering and Tourism (HCT) are a large and fast-growing service sector, with an

average female contribution of 55.5 per cent at global level and up to 70 per cent at

regional level. They are employed in a wide range of roles, including as cleaners and

CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY

VOTE OF

THANKS

kitchen staff, front-line customer service workers and senior management. The staffing,

retention and promotion of talented women for technical and managerial leadership

positions will be essential to meet the future skills and yield requirements of the sector.

Moreover, women will cover an even larger proportion of the sector's client base as more

will travel for business and leisure. This too will have an impact on gender equality in the

employment of employees.

Key Words: Workplace, Psychosocial Risks, HCT, Employment, Performance.

* Assistant Professor, Bhikaji Cama Subharti Institute Of Hotel Management

VOTE OF

THANKS

kitchen staff, front-line customer service workers and senior management. The staffing,

retention and promotion of talented women for technical and managerial leadership

positions will be essential to meet the future skills and yield requirements of the sector.

Moreover, women will cover an even larger proportion of the sector's client base as more

will travel for business and leisure. This too will have an impact on gender equality in the

employment of employees.

Key Words: Workplace, Psychosocial Risks, HCT, Employment, Performance.

* Assistant Professor, Bhikaji Cama Subharti Institute Of Hotel Management

M/s KuldipSinghSethi&GaganGoyalEngineers& Constructors

The company has carried out and executed wide range of construction projects on turnkey basis such as:-Multistoried RCC framed structuresIndustrial StructuresInstitutional and educational buildingHospital buildingsResidential complexesPlay grounds and sports Complexes (including full size Cricket Fields)Temple complexesAuditoriumsSub StationsInfrastructure ProjectsHeavy Earthmoving and Land Development works Horticulture, plantations and Garden Development.The company believes in high quality workmanship with timely completion of projects. to this end, the organization is supported by a committed and highly qualified team. The company enjoys an excellent reputation in the areas of quality and speed of construction.The company is fully geared up to undertake Civil, Electrical, Plumbing &Fire fighting engineering projects of any size with its engineering and financial resources, advance T&P and experience.

Communication Address- 106, Vijay Colony Phase II,New Cantt, Road,Dehra Dun248001

Phone No- +919719103101+917351666666

+919719103111+917830123936

Email- [email protected]

SPECIAL THANKS TO SPECIAL THANKS TO

M/s KuldipSinghSethi&GaganGoyalEngineers& Constructors

The company has carried out and executed wide range of construction projects on turnkey basis such as:-Multistoried RCC framed structuresIndustrial StructuresInstitutional and educational buildingHospital buildingsResidential complexesPlay grounds and sports Complexes (including full size Cricket Fields)Temple complexesAuditoriumsSub StationsInfrastructure ProjectsHeavy Earthmoving and Land Development works Horticulture, plantations and Garden Development.The company believes in high quality workmanship with timely completion of projects. to this end, the organization is supported by a committed and highly qualified team. The company enjoys an excellent reputation in the areas of quality and speed of construction.The company is fully geared up to undertake Civil, Electrical, Plumbing &Fire fighting engineering projects of any size with its engineering and financial resources, advance T&P and experience.

Communication Address- 106, Vijay Colony Phase II,New Cantt, Road,Dehra Dun248001

Phone No- +919719103101+917351666666

+919719103111+917830123936

Email- [email protected]



VisionOur vision is to be a leading professional Facilities Management team that is widely

recognized for the creation and maintenance of exceptional and innovative clean environment.

MissionOur mission is to be the finest custodial and facility services company in the Uttarakhand

State. It is our desire to not only meet, but exceed expectations by providing consistent, quality customer service 100% of the time with a commitment to excellence in all lines of

business.

Sys Facility Provider Pvt. LtdAddress : 14/1 Laxmi Road, Dehradun

Uttrakhand- 248001Tel : 0135-2669954

Phone : +91-812 673 3950, +91-805 790 0058Email : [email protected] : www.sysfacility.com

E-2, Government Industrial Estate, Patel NagarDehradun - 248001, Uttarakhand, India

We are pleased to introduce ourselves as one of the leading stainless steel kitchen equipment manufacturer, in the Government Industrial Estate, Patel Nagar, and Dehradun and are engaged in fabrication of all type of SS equipment in 202, 304 and 316 Grade and also cater to the individual clients, for tailor made items. Ours is the first kitchen equipment company in the state of Uttarakhand for ISO 9001 2000 certification. Presently we have upgraded to ISO 9001 2008. We are also carrying out fabrication and supply of SS, MS and wooden furniture for commercial and domestic purpose like, tables, chairs, sofas, beds, library furniture, steel book case, almirahs, file cabinets, book shelves, lockers, MS racks etc. etc. as per latest design and as per specific requirement of the clients at our above facility. In addition to above, we install SS railings, GI and AC Ducting, hoods and fresh air system, aluminum partitions, glazing/aluminum panel structural work in commercial establishments like factories, malls, cinema halls, hotels, resorts, restaurants and also domestic houses etc. Apart from above, we also carry out of all types of gas pipe line laying, installation of gas manifolds and other pipe laying works, installation of walk in cold rooms/walk in freezers, steam cooking system plants.

Contact Customer CareIf you have any questions or queries feel free to contact us

·Call Us: 0135-2520373,09358123345,09837060952

·Email: [email protected]/[email protected]·E-2, Government Industrial Estate, Patel Nagar, Dehradun - 24800,

Uttarakhand, India


VisionOur vision is to be a leading professional Facilities Management team that is widely

recognized for the creation and maintenance of exceptional and innovative clean environment.

MissionOur mission is to be the finest custodial and facility services company in the Uttarakhand

State. It is our desire to not only meet, but exceed expectations by providing consistent, quality customer service 100% of the time with a commitment to excellence in all lines of

business.

Sys Facility Provider Pvt. LtdAddress : 14/1 Laxmi Road, Dehradun

Uttrakhand- 248001Tel : 0135-2669954

Phone : +91-812 673 3950, +91-805 790 0058Email : [email protected] : www.sysfacility.com

E-2, Government Industrial Estate, Patel NagarDehradun - 248001, Uttarakhand, India

We are pleased to introduce ourselves as one of the leading stainless steel kitchen equipment manufacturer, in the Government Industrial Estate, Patel Nagar, and Dehradun and are engaged in fabrication of all type of SS equipment in 202, 304 and 316 Grade and also cater to the individual clients, for tailor made items. Ours is the first kitchen equipment company in the state of Uttarakhand for ISO 9001 2000 certification. Presently we have upgraded to ISO 9001 2008. We are also carrying out fabrication and supply of SS, MS and wooden furniture for commercial and domestic purpose like, tables, chairs, sofas, beds, library furniture, steel book case, almirahs, file cabinets, book shelves, lockers, MS racks etc. etc. as per latest design and as per specific requirement of the clients at our above facility. In addition to above, we install SS railings, GI and AC Ducting, hoods and fresh air system, aluminum partitions, glazing/aluminum panel structural work in commercial establishments like factories, malls, cinema halls, hotels, resorts, restaurants and also domestic houses etc. Apart from above, we also carry out of all types of gas pipe line laying, installation of gas manifolds and other pipe laying works, installation of walk in cold rooms/walk in freezers, steam cooking system plants.

Contact Customer CareIf you have any questions or queries feel free to contact us

·Call Us: 0135-2520373,09358123345,09837060952

·Email: [email protected]/[email protected]·E-2, Government Industrial Estate, Patel Nagar, Dehradun - 24800,

Uttarakhand, India


Mr. Abhayjeet Dagar

of

Organizing committee for International Conference ICHT -2017 extends its

warm thanks for actively supporting the International Conference.

Jeet Greens,

Jeet Farms

Jeet Avenues

OUR HOSPITALITY PARTNERS

SHARMA VEGETABLES, Clement Town


Mr. Abhayjeet Dagar

of

Organizing committee for International Conference ICHT -2017 extends its

warm thanks for actively supporting the International Conference.

Jeet Greens,

Jeet Farms

Jeet Avenues

OUR HOSPITALITY PARTNERS

SHARMA VEGETABLES, Clement Town


BALAJI TRADER Clement Town

(Dry Store and Water Suppliers )

BISHESHWAR DAYAL

SATISH KUMAR ,

DHAMAWALA ,PALTAN BAZAR

(Kitchenware, kitchen appliances,

plastic goods and hotel wares)


BALAJI TRADER Clement Town

(Dry Store and Water Suppliers )

BISHESHWAR DAYAL

SATISH KUMAR ,

DHAMAWALA ,PALTAN BAZAR

(Kitchenware, kitchen appliances,

plastic goods and hotel wares)

NOTES NOTES

NOTES NOTES

566/6, Bell Road, Clement Town

Dehradun. Uttarakhand. INDIA

0135-2642727, 2642799, 2643420

FAX: 0135-2644025

www.geudoon.com

Documents

SCHOOL OF HOTEL MANAGEMENT & HOSPITATLITY...(Chandramauli Dhaundiyal ) (Vipul Bhandari) (Ravish Kukreti) ( Akash Rawat) MESSAGE FROM THE CONFERENCE CONVENOR On behalf of all the members