Upload
trinhthuan
View
220
Download
0
Embed Size (px)
Citation preview
JECRC UNIVERSITY School of Management BBA
1
School of Management
Course Structure and Syllabi
for
Bachelor of Business Administration (BBA)
Academic Programmes
July, 2013
JECRC UNIVERSITY School of Management BBA
2
BBA Course Structure
SEMESTER-I
SEMESTER-II
PAPER
CODE
PAPER
CLASSES
CREDI
TS
L T P
M1001 Principles of Management 4 - - 4
M1002 Business Organization 4 - - 4
M1003 Business Statistics 3 1 - 4
M1004 Business Economics 3 - - 3
G1001 Current Affairs 3 - - 3
G1002 Computer Applications 3 - - 3
G1003 Computer Applications (LAB) - - 2 1
G1004 Communication Skills 3 - - 3
Total Credit 23 1 2 25
PAPER
CODE
PAPER
CLASSES
CREDI
TS
L T P
M2001 Elements of HRM 4 - 4
M2002 Basics of Accounting 3 1 - 4
M2003 Business Environment 4 - - 4
M2004 Quantitative Technique 3 1 - 4
G2001 Current Affairs 3 - - 3
G2002 Computer Applications 2 - - 2
G2003 Computer Applications (LAB) - - 2 1
G2004 Communication Skills 3 - - 3
Total Credit 22 2 2 25
JECRC UNIVERSITY School of Management BBA
3
SEMESTER-III
PAPER
CODE
PAPER
CLASSES
CREDI
TS
L T P
M3001 Organization behavior 4 - - 4
M3002 Marketing Management 4 - 4
M3003 Financial Management 3 1 - 4
G3001 Current Affairs 3 - - 3
G3002 Comp. Applications 2 - - 2
G3003 Comp. Applications (LAB) - - 2 1
G3004 Environmental Studies 3 - - 3
M3004 Industrial Visit/ Seminar - - 8 4
Total Credit 19 1 10 25
SEMESTER-IV
PAPER
CODE
PAPER
CLASSES
CREDITS
L T P
M4001 Business Ethics and Corporate
Social Responsibility
3 1 - 4
M4002 Industrial Relations & Labor
laws
4 - - 4
M4003 Management Accounting 3 1 - 4
G4001 Current Affairs 3 3
G4002 Computer Applications 3 - - 3
G4003 Computer Applications (LAB) - - 2 1
G4004 Value Education 3 3
***** Open electives 3 3
Total Credits 22 1 2 25
JECRC UNIVERSITY School of Management BBA
4
SEMESTER-V
PAPER
CODE
PAPER
CLASSES
CREDITS
L T P
M5001 HRD 4 - - 4
M5002 International Business
Management
3 - - 3
M5003 Business Laws 3 1 - 4
G5001 Current Affairs 3 - - 3
***** Open Electives 3 - - 3
G5004 Communication skills 3 - - 3
M5004 Presentation &Viva-voice
( Summer Internship- Report)
- - 10 5
Total Credit 19 1 10 25
SEMESTER-VI
PAPER
CODE
PAPER
CLASSES
CREDITS
L T P
M6001 Media Management 3 1 - 4
M6002 Strategic Management 4 - - 4
M6003 E- Commerce 3 - 2 4
G6001 Current Affairs 3 - - 3
G6004 Personality development 3 - - 3
M6004 Dissertation 1 - 6 4
***** Open Elective 3 - - 3
Total Credit 20 1 8 25
Total Credits = 150
JECRC UNIVERSITY School of Management BBA
5
Detailed Syllabus of BBA
Semester – I
Code: M1001 PRINCIPLES OF MANAGEMENT
Objective: The objective is to provide an understanding of basic concepts, principles and
practices of management. The aim is to inculcate the ability to apply multifunctional approach to
organizational objectives.
Unit I
Introduction: Concept, Significance and Nature of Management, Management Process
,Management and Administration, Functions and Principles of Management, Levels of
Management, Functional areas of Management.
Unit II
Planning and Decision Making: Concept and Nature of planning, Objectives and Components of
planning, Nature and Process of planning. Process of Planning, Dimensions / Types of Planning,
Tools and Techniques of planning. Decision-Making – Nature, Significance and Process,
Techniques of decision making.
Unit III
JECRC UNIVERSITY School of Management BBA
6
Organizing: Concept, Importance and Elements of Organization, Process and Principles of
organization, Theories of Organization, Organization structure, Organization charts and manuals.
Unit IV
Directing and Communication: Concept, Nature, Scope, Principles and Techniques of direction,
Concept and Process of communication, Channel / Media of communication, Barriers to
effective communication.
Unit V
Controlling: Concept, Objectives, Process and Principles of control, Various control techniques
References:
1. Koontz & Weirich, Essentials of Management, Tata McGraw Hill, 2010.
2. L.M. Prasad, Principles & Practices of Management, Sultan Chand, 2010.
3. Stephen Robbins, Management, Pearson, 2011.
Code: M1002 BUSINESS ORGANISATION
Objectives: The Objective is to provide understanding of the nature of business and
organization, promotion and forms of business organization.
UNIT I
Introduction: Concept and Nature of business and organization, Objectives of business,
Classification of business activities, Environment of business system, Social responsibility of
business.
UNIT II
Promotion and Forms of Business organization :Concept and stages of promotion. Position and
functions of promoter, Promotion of new business. Forms of business organization, sole trader,
partnership. Joint stock company and co-operative institution.
UNIT III
Location:Theories of industrial location, Factors affecting the location of industry. Government
policy towards the localization. Concept of combination, Merits, Demerits and Types of
combination.
JECRC UNIVERSITY School of Management BBA
7
UNIT IV
Organization success: Risk management, concept of strategic Management, five force porter
model, sustainability of organization, Factors for organizational success.
UNIT V
Organizational challenge
Goods vs services, global and contemporary challenges of business organization, competition
concept, organization performance measurement.
References:
1. Frank R. Mason, Business Principles & Organization, Nabu Press, 2011.
2. Rajendra Maheshwari, Business Organization & Management, International Book House,
2011.
Code: M1003 BUSSINESS STATISTICS
Objectives: To understand & apply various statistical methods of data summarisation and
analysis, to gain ability to take decision in diverse aspects of business environment.
UNIT I
Meaning & Definition of Statistics, Functions, Applications, Limitations and Distrust of
Statistics. Census and sampling, methods of sampling, Methods of collections of Primary and
secondary data, Schedule & Questionnaire, classification and tabulation of Data, Diagrams and
Graphs, concept of central tendency : meaning, definition, determination of Mean including
Geometric Mean and Harmonic Mean, Median, Mode.
UNIT II
Measures of Dispersion and Skewness: Meaning, Objectives, Importance, Absolute and relative
measure of dispersion, essential characteristics of a good measure of dispersion, selective of an
appropriate measure of dispersion. Skewness: meaning, measures of Skewness, difference
between Dispersion and Skewness.
UNIT III
JECRC UNIVERSITY School of Management BBA
8
Correlation: meaning, Definition, types, methods of determining correlation. Regression
Analysis: meaning, utility, types, difference between correlation and regression, methods of
computing regression lines, conceptual frame work and their application in business.
References:
1) Hooda, R.P.,Statistics for Business and Economics, Macmillan Publishers India, 2010.
2) Levin and Rubin, Statistics for Management; Pearson Publications, 1997
3) S.P. Gupta,Statistics, Sultan Chand & Sons, 2010
Code: M1004 BUSINESS ECONOMICS
Objectives: To enable the students to have conceptual understand in economic analysis which
has bearing on Decision making by business organization. To gain working knowledge of
production function, cost, revenue, demand, and supply & price determination in various
markets. The objective of this paper is to give exposure to the current problems of the Indian
economy and how these problems affect the working of business organization and how the
economic policies helps an economy to overcome these problems.
UNIT I
Introduction: definition of business Economics, its role in business decisions, Economics Laws,
Static & Dynamic Economics, Micro & Macro Economics, Economics Models: Meaning, types
and Purpose, Basic problems of an economy. Consumer Behavior: Meaning, Utility concept,
types of utility, Cardinal Demand Theory, law of substitution, consumer surplus, Concept of
demand, Law of Demand and Elasticity of Demand and methods of elasticity measurement.
UNIT II
Law of supply and elasticity of Supply, Indifference Curve Analysis: Meaning, Characteristics,
and consumer equilibrium, price effect, Income effect and substitution effect, Production
function Analysis: Factors of production, laws of production, Stages of production, Return to
Scale, ISO – Product Curve. Difference between IC and ISO Curve.
UNIT III
JECRC UNIVERSITY School of Management BBA
9
Cost Concepts and Classification, Determination of short term and long term costs. Revenues:
meaning and Types. General theory of Value, Market Definition and Classification, Price and
Output Determination under perfect and imperfect competition, oligopoly and monopoly.
UNIT IV
Nature and Basics of Macro Economics, Development and types of Macroeconomics, The Basic
concepts of National Income and Product; GNP, NNP, GDP, NDP, NI etc. Calculation of
National Income and its problems.
UNIT V
Central Bank functions, Monetary and Fiscal Policy, Basic concepts of Economic growth &
development, Basic concepts of Trade Cycle, Basic concepts of Balance of Payments.
References:
Ahuja H. L., Managerial Economics, S. Chand Publication, 2007.
Damodaran Suma, Managerial Economics, Oxford University Press, 2010.
Gupta, Managerial Economics, Tata McGraw Hill Education Private Limited, 2011.
Jain T R, Khanna O P, and Tiwari Ajay, Macro Economics, V K Enterprises, 2008.
Vaish M C, Macroeconomics, Vikas Publishing House Limited, 2010.
Atrey Anoop, Introductory to Microeconomics & Macroeconomics, Genius Publications,
2010.
Code: G1001 CURRENT AFFAIRS (INDIAN CONSTITUTION)
1. Making of Indian Constitution, Constituent Assembly: Composition and Working.
2. Preamble and Salient Features of Indian Constitution.
3. Fundamental Rights and Fundamental Duties, Directive Principles of State Policy.
4. President, Prime Minister & Parliament
5. Supreme Court, Judicial Review and Judicial Activism.
6. Governor, Chief Minister and State Legislatures.
7. Panchayati Raj and Municipal Governments
8. Nature of Federal System and Centre-State Relations.
9. Election Commission and Electoral Reforms, National Commission for Scheduled Castes,
National Commission for Scheduled Tribes.
10. Indian Penal Code – Significant Sections
JECRC UNIVERSITY School of Management BBA
10
Reference Books
1. A. G. Noorani, Constitutional Questions in India: The President, Parliament and the States,
Delhi, Oxford University Press, 2000.
2. A.S. Narang, Indian Government and Politics, Geetanjali Publishing House, New Delhi,
1996 (Latest edition)
3. Bidyut Chakrabarty & Rajendra Kumar Pandey, Indian Government and Politics, SAGE,
New Delhi, 2008
4. D.D. Basu, An Introduction to the Constitution of India, Prentice Hall, New Delhi. (Latest
Edition)
5. G. Austin, The Indian Constitution: Corner Stone of a Nation, Oxford, Oxford
University Press, 1966.
6. M.P. Singh & Rekha Saxena, Indian Politics: Contemporary issues and Concerns, Prentice
Hall of India, Delhi, 2008.
Code: G1002 COMPUTER APPLICATIONS (Presentation, Publication and Graphing
Techniques)
Presentation Techniques
Power Point Presentation. Data Presentation. Graphics and curves presentation. Multi Media
Presentation. Creation of flash videos
Documentation and Publication Techniques
Introduction to Word Processor(s). Excel Sheet Preparations. Graphics in the Excel. LaTeX file
Preparation. Working on Adobe Premier Pro/ Maya / Coral Draw
Graphing Techniques
Data Curve plotting: Using Excel, Origin and Gnu Plot.Functional Plotting: Using Gnu Plot,
Origin. Introduction to Mathematica / MatLab explorations. Functional Plots using
Mathematica / MatLab. Animation graphics using Mathematica / MatLab
Suggested Books
1. MATLAB (An Introduction with Application): Amos Gilat, Wiley India.
2. Getting Started with MATLAB: Rudra Pratap, Oxford University Press.
3. A Concise Introduction to MATLAB: William J. Palm III, Tata McGraw Hill Education Private
Limited.
JECRC UNIVERSITY School of Management BBA
11
Code: G1003 COMPUTER APPLICATION (Computer Lab – I)
List of Experiments
PowerPoint:
Introduction to the IDE of Power Point, Introduction to various toolbars like – Quick access,
Placeholders, Creating title slides, slide shows, Introduction to layouts, themes, Clipboard, font
paragraph, Drawing & Editing, Animations, Transitions, Spell Check, Outline, Tab, slides tabs,
Sorter view and Printing
MS Word:
Introduction to IDE of Microsoft Word, Functionality of various tool bars – Quick Access, Title,
Ribbon, Ruler, and Status Bars. Understanding document Views, Formatting, Editing and
Understanding non printing characters, Using AutoText, Using Indentation & Alignment, and
Style set Page breaks, Page numbers and Setting Page Layouts and Printing Documents
MS Excel:
Introduction to Electronic Spreadsheet, Worksheet, Cells, Quick Access Toolbar, Formula Bar,
Status Bar, Clipboard, Font, Alignment, Number, Cells, Styles, Editing, Perform Mathematical
Calculations, Working with Headers & Footers, Perform Automatic Calculations, Perform
Advanced Mathematical Calculations, Work with Long Text, format Numbers, Excel Functions,
Using Reference Operators and Printing
Charts: Creating and applying chart layout, Adding Labels, Switching Data, Changing the Chart
Style, Size and Position, Chart Type
G1004 COMMUNICATION SKILLS
Unit-I
Stepping Stones (Vocabulary Building)
Vocabulary development, Use of different words in different contexts, Technical Vocabulary,
Scientific Vocabulary and Terms in daily use. Foreign words in use, Abbreviations. Introduction
of Synonyms through the use of dictionary, vocabulary related to description. Phrasal verbs and
its usage in sentence. Affixation- Prefix and Suffix. Conversion of one word to other- Noun to
Verb, Verb to Noun, Adjective to Noun, Verb to Adverb, Adjective to Adverb, Common Noun
to Abstract Noun. Synonyms, Antonyms. Words often confused.
Unit-II
Constructing Sentences
JECRC UNIVERSITY School of Management BBA
12
Parts of Speech- Noun, its types, Pronouns, Adjectives, Verbs, Adverbs, prepositions,
Conjunctions, Interjection. Sentence Patterns- SVOCA, Subject, Verb, Object, Complement,
Adverbial/ Adjunct. Construction of Sentences and their types- Types of Sentences based on
sense: Assertive or Declarative Sentences, Negative Sentences, Interrogative Sentences,
Imperative Sentences, Exclamatory Sentences. Types of Sentences based on structure: Simple,
Compound and Complex. Subject – Verb Agreement: Concord. Modals- Notions and
Perceptions. Conveying Messages- Direct and Indirect Speech (Narration). Passivization
(Active- Passive Voice)
Activities: Role Plays, Dialogue Speaking, Skit, Pictures Description.
Unit- III
Speak Well (Speech Mechanism)
Phonetics
Organs of Speech- The Respiratory System, The Phonatory System, The Articulatory System.
Vowel Sounds- Pure Vowel Sounds (Monophthongs), Diphthongs, Consonant sounds and
Symbols. Phonetic Transcription of some Common English Words.
Activities: Self- Introduction, Practicing through video and audio clippings, Reading and
comprehending through various channels like newspaper and magazines.
Unit- IV
Composition
Business Letter Writing- Structure, Format, Parts of Letter, Various Styles of Letter Writing,
Floating Enquiry, Quotations, Quarry for Product specification, Price and other details, Placing
the orders and their Execution, Handling Complaints, Sales Letters, Job Applications and their
Cover Letters, Letters to Editors. Technical Proposal Writing.
Unit-V
Drama
Indian Drama- Kanyadaan by Vijay Tendulkar.
Suggested Books
1. Communication Skills for Engineers and Scientists, Sangeeta Sharma and Binod
Mishra, PHI Learning Pvt. Ltd. (New Delhi)
2. English Grammar and Composition, Gurudas Mukherjee, Ane Books Pvt. Ltd.(New
Delhi)
3. Current English Grammar and Usage with Composition, R.P. Sinha, Oxford
University Press (New Delhi)
4. Effective Technical Communication, M Ashraf Rizvi, Tata McGraw Hill (New
Delhi)
5. Business Communication, Meenakshi Raman & Prakash Singh, Oxford University
Press (New Delhi)
6. Professional Communication, Aruna Koneru, Tata McGraw Hills, New
Delhi.
7. A Practical Course for Developing Writing Skills in English, J.K. Gangal, PHI
Learning Pvt. Ltd., New Delhi.
JECRC UNIVERSITY School of Management BBA
13
8. “Communicative English for Engineers and Professionals”, by Nitin Bhatnagar &
Mamta Bhatnagar, Pearson (New Delhi).
9. “The Ace of Soft Skills”, by Gopalswamy Ramesh & Mahadevan Ramesh, Pearson
(New Delhi)
10. Communication Skills for Engineers and Scientists, Sangeeta Sharma & Binod
Mishra, PHI Learning Pvt. Ltd.
11. Kanyadaan ,Vijay Tendulkar. Oxford University Press.
SEMSTER II
Code: M2001 ELEMENTS OF HUMAN RESOURCE MANAGEMENT
Objectives:The objective is to develop an understanding of the Management of Human
Resource with reference to various aspects of Personnel Management and Industrial Relations.
UNIT I
Human Resource Management: Introduction, development of HRM concept, HRD & HRM,
Role of HR Manager, structure of HRM dept. Duties & Responsibilities of HR Manager.
UNIT II
Trends in HRM: Change in labor force, composition, knowledge workers, employee
empowerment. HRM challenges, strategic issues mergers & acquisitions, TQM, Downsizing,
Reengineering, outsourcing, expanding into global marketing, Global workforce.
UNIT III
Manpower Planning: Objectives, Need, Importance, Short & Long term Manpower Planning,
Career & succession planning. Recruitment & Selection: Sources of recruitment, procedure,
basis of selection, interviews, tests, induction.
UNIT IV
Training & Development: Training Need, system approach to training, Education, Training &
Development, Training calendar.
UNIT V
Performance Appraisal: Need, objectives, Ethics & Concept of Performance management,
methods of Performance Appraisal, Errors of Appraisal. Merit Rating: Need, Importance and
Methods, Promotion, Transfer, Job Description, Job Evaluation, Job Enlargement, Job
Enrichment, Job rotation.
References:
1. C. B. Mamoria, Personnel Management, Kitlab, 2011.
JECRC UNIVERSITY School of Management BBA
14
2. Jyotsana Singh, Personnel Management, Centrum Press, 2011.
3. GarvyDessler, Human Resource Management, Pearson, 2011.
Code: M2002 BASICS OF ACCOUNTING
Objective: The objective is to provide conceptual knowledge of the tools of financial and
analysis and management and various long term and short term sources of finance. It also aims at
helping them to develop skills for making financial decisions in practical business situations.
UNIT I
Meaning, Features, Objectives, Book-keeping and accounting, Types of Accounts, Double entry
system, Principles, Conventions, Concepts of accounting. Indian Accounting Standards,
International Accounting Standards (only names). Capital and Revenue. Accounting
Transactions: Journal, Ledger.
UNIT II
Trail Balance, Rectification of Errors, Depreciation, Provisions, and Reserves: concept of
Depreciation, Depreciation accounting; Depletion, Amortization & Dilapidation, methods of
charging depreciation.
UNIT III
Final Accounts (Trading & P.&.L. a/c, Balance Sheet), Bank Reconciliation statement, Accounts
of Non- Trading Institutions.
References:
1) Grewal T. S., Double Entry Book Keeping System, Tata McGraw Hill, 2010.
2) Narayan swami R., Financial Accounting: A Managerial Perspective, PHI Learning
Private limited, 2011
3) Ranjan K Bal &Dash Ashutosh, Financial Accounting for Professional Students, S.
Chand Publisher, 2010.
4) S.N. Maheshwari,Financial Accounting, Vikas Public House Private Limited, 2009
Code: M2003 BUSINESS ENVIRONMENT
JECRC UNIVERSITY School of Management BBA
15
Objectives: The objective of the course is to develop an understanding of the methods for
analyzing Business Environment and implications of changes in micro and macro environment
for businesses.
UNIT – I
Nature of the Environment of Business:- Nature, Concept and Significance of Internal
Environment, Management of Organizational Resources for Developing Effective Internal
Organizational Environment.
UNIT - II
Economic Policies, Government and Business:- Industrial, Monetary, Fiscal and Foreign Trade
Policies, Economic System, Economic Structure, Social Responsibility of Business and Social
Responsibility of Government, Business Ethics.
UNIT - III
Non-Economic Environment of Business:- Social and Cultural Forces Affecting Business.
Political and Legal Forces Affecting Operation of Business in a given Economic Framework,
Concept and Significance of Technological Environment, Government Guidelines for
Technological Up gradation, Regulation for Foreign Collaboration and Investment.
UNIT - IV
Natural Environment and Value of Life:- The concept of Value of Life Used in Economic
Analysis, Environmental Regulation for Pollution Control, Recycling and Disposal of Industrial
Waste.
UNIT - V
Recent Development in Business Environment of India:- Market Freedom, Privatisation,
Globalization, WTO and its Impact on Indian Industries, Consumer Protection, Disinvestment,
Government of India‟s Commercial Banking, and Government Policy regarding Small Sector
Enterprises.
1) References:
1. Chidambaram, Business Environment, Vikas Publication House Pvt Ltd, 2003
2. Dr. Justin Paul, Business Environment, Tata McGraw Hill Publishing Co.Ltd
3. Francis Cherunillam, Business Environment, Himalaya Publishing House
4. Ghosh, Economic Environment of Business, Vikas Publication House Pvt Ltd 2003
5. J.Bhagwati, India In Transition, Oxford University Press, 1994
6. K.Aswathapa, Essentials of Business Environment, Himalaya Publishing, 2000
7. M. Rubmand.J. Lewraw and L.D. Booth, International Business: Firm and Environment,
McGraw Hill Publications, 1995
8. Steiner and Steiner, Business Government and Society, Western Publishing, 2000
JECRC UNIVERSITY School of Management BBA
16
9. V. Neelamegam, Business Environment, Vrinda Publications, 2008
Code: M2004 QUANTITATIVE TECHNIQUES
Objective: The objective is to provide basic knowledge of the concept of quantitative techniques
having their application in the field of Business.
UNIT I
Quantitative Techniques - An Introduction, Classifications of quantitative techniques;
applications of quantitative techniques to business and industry; limitations of quantitative
techniques, Linear programming- Graphical and simplex method, sensitivity analysis;
assignment and transportation problems.
UNIT II
Decision theory; game theory; replacement analysis; elementary queuing theory; simulation.
UNIT III
Networking techniques- PERT & CPM, crashing; Simulation and Markov Analysis.
References:
1) Levin, R.I. and Rubin, D.S: Statistics for Management, Prentice Hall of India, New Delhi.
(2000).
2) Kapoor, V.K. Operations Research. Sultan Chand and Sons, New Delhi. (1999).
3) Sharma, J.K. Fundamentals of Operations Research. Macmillan India Ltd., New Delhi.
(2001).
Code: G2001: CURRENT AFFAIRS (HISTORY)
1. A broad survey of Indian History, with emphasis on Culture and Civilisation.
2. Freedom Movement in India.
3. Elementary study of Indian Constitution and Administration.
4. Elementary knowledge of Five Year Plans of India.
5. Panchayati Raj, Co-operatives and Community Development.
6. Bhoodan, Sarvodaya, National Integration and Welfare State, Basic Teachings of
Mahatma Gandhi.
7. Forces shaping the modern world; Renaissance, Exploration and Discovery; War of
American Independence.
JECRC UNIVERSITY School of Management BBA
17
8. French Revolution, Industrial Revolution and Russian Revolution.
9. Impact of Science and Technology on Society. Concept of one World, United Nations,
Panchsheel, Democracy.
10. Socialism and Communism. Role of India in the present world.
G2002: COMPUTER APPLICATION (Introduction to Computer Programming
(Programming with C)
Introduction
Stored Program Architecture of Computers, Evolution of Processors (In terms of word length & Speed only), Storage Device- Primary Memory and Secondary Storage, Working Principle of
Primary Storage devices- RAM, ROM, PROM, EPROM, EEPROM, Random, Direct, Sequential
access methods.
Number System Data Representation, Concept of radix and representation of numbers in radix r with special cases
of r=2, 8, 10 and 16 with conversion from radix r1 to radix r2. r‟s and (r-1)‟s complement.
Representation of Integer in sign-magnitude, signed 1‟s and 2‟s complement. Floating point representation. Concept of bias and normalization. Representation of alphabets.
Binary Codes
Binary arithmetic, Addition and subtraction of Integers and floating point numbers.
Multiplication of Integers. Gray code, BCD 8421 and 2421, Excess-3 and Excess-3 gray codes. (Not
Programming in C
Structure of C Program, Concept of Preprocessor, Macro Substitution, Intermediate code, Object Code, Executable Code. Compilation Process, Basic Data types, Importance of braces ({ }) in C
Program, enumerated data type, Identifiers, Scope of Variable, Storage Class, Constants,
Expressions in C, Type Casting, Control Statements, printf( ), scanf ( ), reading single character. Command Line Arguments. Arrays in C, Pointers, Using pointers to represent arrays, Dynamic
Memory allocation, Structures, using typedef, Arrays of Structures & pointers.Functions in C,
Passing Parameters (By value & Reference), using returned data, Passing arrays, structures, array
of structures, pointer to structures etc., passing characters and strings, The void pointer.
Suggested Books
1. Let Us C: Bala Guruswami, TATA McGraw Hill.
G2003: COMPUTER APPLICATION (COMPUTER LAB – II)
List of Exercises
The lab is to be conducted on Linux platform. vi editor is to be used.
1. Simple OS Commands, vi editor, compiling program, compiler options, linking libraries.
JECRC UNIVERSITY School of Management BBA
18
2. Simple input output program integer, real character and string. (Formatted &
Unformatted)
3. Conditional statement programs (if, if-else-if, switch-case)
4. Looping Program. (for, while, do-while)
5. Program based on array (one, two and three dimensions)
6. Program using Structure and Union.
7. Program using Function (with and without recursion)
8. Simple programs using pointers.
9. File handling.
II Semester
Code: G2004 COMMUNICATION SKILLS
Unit-I
Vocabulary related to Processes and Projects
Phrasal Verbs
Unit-II
Connecting sentences through coordination
Connecting sentences through subordination
Conditional Sentences
Passivization
Unit-III
Aspiration
Intonation
Extempore
Word Stress
Unit-IV
Short Story- How Much Land Does a Man Need? - Leo Tolstoy
Essay- The Gandhian Outlook- S. Radhakrishnan
Poem- The Unknown Citizen- W. H. Auden
Books Suggested
1. Communication Skills for Engineers and Scientists, Sangeeta Sharma and Binod
Mishra, PHI Learning Pvt. Ltd. (New Delhi)
2. English Grammar and Composition, Gurudas Mukherjee, Ane Books Pvt. Ltd.(New
Delhi)
JECRC UNIVERSITY School of Management BBA
19
3. Current English Grammar and Usage with Composition, R.P. Sinha, Oxford
University Press (New Delhi)
4. Effective Technical Communication, M Ashraf Rizvi, Tata McGraw Hill (New
Delhi)
5. Business Communication, Meenakshi Raman & Prakash Singh, Oxford University
Press (New Delhi)
6. Professional Communication, Aruna Koneru, Tata McGraw Hills, New Delhi.
7. A Practical Course for Developing Writing Skills in English, J.K. Gangal, PHI
Learning Pvt. Ltd., New Delhi.
8. “Communicative English for Engineers and Professionals”, by Nitin Bhatnagar &
Mamta Bhatnagar, Pearson (New Delhi).
9. “The Ace of Soft Skills”, by Gopalswamy Ramesh & Mahadevan Ramesh, Pearson
(New Delhi)
10. Communication Skills for Engineers and Scientists, Sangeeta Sharma & Binod
Mishra, PHI Learning Pvt. Ltd.
SEMSTER – III
Code: M3001 ORGANIZATION BEHAVIOR
Objectives: The objective is to develop and understanding of an individual personality
motivational as well their impact on organization, It also aims to develop skills in team building,
leadership, managerial effectiveness and conflict resolutions.
UNIT I
Introduction: meaning of organizational behavior and its relevance in today‟s business
environment.
UNIT II
Individual behavior in organization: understanding self; perception – nature and importance,
perceptual selectivity, stereotyping, halo effect.Learning and its theories, behavior modification,
attitudes, personality; meaning, self-concept, Self-esteem, major determinants of personality.
UNIT III
Motivation: types of motivation, theories of work motivation given by Maslow, Herzberg,
McGregor, Vroom and Porter – Lawler.Group behavior in organization: group dynamics, types
of groups, group norms and roles, group cohesiveness, group development and facilitation.
UNIT IV
Dynamics of managerial leadership: leadership styles, trait approach, behavioral approaches, and
managerial grid.Inter- personal behavior in organization:
a. Transactional analysis
b. Management conflict
JECRC UNIVERSITY School of Management BBA
20
c. Stress management
References:
1. Fred Luthans: Organization Behaviour, Tata McGraw Hill, 2010.
2. L.M. Prasad, Organization Behavior, Sultan Chand & Sons, 2009.
3. Robbins, Organisation Behaviour, Pearson Education, 2008.
Code: M3002 MARKETING MANAGEMENT
Objective: The Program is designed to provide a learning opportunity and train prospects who
would like to pursue their career in the field. Students on this program will get an exciting
opportunity to combine business knowledge with professional expertise and develop the
confidence to look forward to a career to understand, create, communicate, and deliver value and
satisfaction to customers.
UNIT I
Core Marketing Concepts, Marketing-Mix, Marketing Environment Analysis, Developing
Marketing Strategies and Plans.
UNIT II
Levels and Bases of Market Segmentation, Selecting Market Segments and Targeting.
UNIT III
Distribution: channel decisions, types & factors, physical distribution system & its Components
Positioning Strategy, Differentiation Strategies, Product Life-Cycle.
UNIT IV
The concept and mediums of integrated Marketing Channels.
UNIT V
Analyzing role of marketing to compete, Market potential
References:
1. Philips Kotler, Principles of Marketing, Pearson, 2010.
2. Stanton, Fundamentals of Marketing, Tata McGraw Hill, 1993.
Code: M3003 FINANCIAL MANAGEMENT
Objective: To familiarize the students with the principles and practice of financial management.
JECRC UNIVERSITY School of Management BBA
21
UNIT I
Financial Management: Meaning & Scope of FM. Objectives of FM, Functions of Financial
Managers, Financial Decisions, Financial Statement Analysis: Meaning, Techniques of analysis
(Trend analysis, Ratio Analysis). Fund Flow & Cash Flow Analysis.
UNIT II
Funds Raising Decision : Capital Structure – Determination of capital structure, optimum capital
structure, over capitalization & Under capitalization, Return on capital employed, Capital
Gearing, Trading on equity, Leverages: Meaning, Types of leverages, calculation of Leverages,
Basic theories of capital structure ( Net operating, Net Income & MM Theory), Computation of
Cost of capital.
UNIT III
Working Capital Management: Meaning, Components of WC, Operating Cycles Method, Basic
meaning of Inventory Management, Receivable Management (Excluding practical), Capital
Budgeting (Traditional & modern Techniques).
References:
1) Pandey, I.M. Finance: A Management Guide for Managing Company Funds and Profits.
Prentice Hall of India, New Delhi. (2003).
2) Bhattacharya,Financial Accounting for Business Managers. Prentice Hall of India, New
Delhi 2003
3) Saraswat, Bhatnagar, Financial Management, Garima Publications, 2012.
4) M.R. Agarwal,Financial Management, Garima Publications Jaipur, 2009.
Code: G3001 CURRENT AFFAIRS (Geography)
1. The Earth, its shape and size. Latitudes and Longitudes, Concept of time. International
Date Line. Movements of Earth and their effects.
2. Origin of Earth. Rocks and their classification; Weathering - Mechanical and Chemical,
Earthquakes and volcanoes.
3. Ocean Currents and Tides
4. Atmosphere and its composition; Temperature and Atmospheric Pressure, Planetary
Winds, cyclones and Anti-cyclones;
5. Humidity; Condensation and Precipitation; Types of Climate. Major Natural regions of
the World.
6. Regional Geography of India - Climate, Natural vegetation.
7. Mineral and Power resources; location and distribution of agricultural and industrial
activities.
JECRC UNIVERSITY School of Management BBA
22
8. Important Sea ports and main sea, land and air routes of India.
9. Main items of Imports and Exports of India.
10. Global warming
Code: G3002 COMPUTER APPLICATION (Programming with C++ and JAVA)
Programming in C++
C++ Overview, C++ Characteristics, Object-Oriented Terminology, Polymorphism, Object-
Oriented Paradigm, Abstract Data Types, I/O Services, Standard Template Library, Standards
Compliance, Functions and Variables, Functions: Declaration and Definition, Variables:
Definition, Declaration, and Scope, Variables: Dynamic Creation and Derived Data, Arrays and
Strings in C++, Qualifiers, Classes in C++, Defining Classes in C++, Classes and Encapsulation,
Member Functions, Instantiating and Using Classes, Using Constructors, Multiple Constructors
and Initialization Lists, Using Destructors to Destroy Instances, Using Destructors to Destroy
Instances, Operator Overloading, Operator Overloading, Working with Overloaded Operator
Methods, Initialization and Assignment, Initialization vs. Assignment, The Copy Constructor,
Assigning Values, Specialized Constructors and Methods, Constant and Static Class Members,
Inheritance, Overview of Inheritance, Defining Base and Derived Classes, Constructor and
Destructor Calls, Input and Output in C++ Programs, Input and Output in C++ Programs,
Standard Streams, Manipulators, Unformatted Input and Output.
Introduction to JAVA Tools
Introduction to Object Orientated Programming, Abstraction, Object Oriented Programming
Principles, Features of JAVA, Introduction to Java byte code, Java Virtual machine. Differences
between C++ and JAVA
Suggested Books
Let Us C: Bala Guruswami, TATA McGraw Hill.
Programming with C, C++: Yashwant Kanitkar
Code: G3003 COMPUTER APPLICATION (Computer Lab-III (Object Oriented
Programming)
List of Experiments
JECRC UNIVERSITY School of Management BBA
23
1. To write a simple program for understanding of C++ program structure without any CLASS
declaration. Program may be based on simple input output, understanding of keyword using.
2. Write a C++ program to demonstrate concept of declaration of class with public & private member,
constructors, object creation using constructors, access restrictions, defining member functions within and
outside a class. Scope resolution operators, accessing an object‟s data members and functions through
different type of object handle name of object, reference to object, pointer to object, assigning class
objects to each other.
3. Program involving multiple classes (without inheritance) to accomplish a task. Demonstrate
composition of class.
4. Demonstration Friend function friend classes and this pointer.
5. Demonstration dynamic memory management using new & delete & static class members.
6. Demonstration of restrictions an operator overloading, operator functions as member function and/ or
friend function, overloading stream insertion and stream extraction, operators, overloading operators etc.
7. Demonstrator use of protected members, public & private protected classes, multilevel inheritance etc.
8. Demonstrating multiple inheritance, virtual functions, virtual base classes, abstract classes
Code: G3004 ENVIRONMENTAL STUDIES
The Multidisciplinary nature of environmental studies: Definition, scope and importance
a) Need for public awareness
b) History of environmental studies
c) Important personalities in the world and India contributing to environmental concepts
d) NGOs working in the field of environmental conservation in India.
Ecosystems
a) Concept of an ecosystem.
b) Structure and function of an ecosystem
JECRC UNIVERSITY School of Management BBA
24
c) Producers, consumers and decomposers
d) Energy flow in ecosystem
e) Food chains, food webs and ecological pyramids
f) Introduction, types, characteristic features, structure and function of the following ecosystem:-
1) Forest ecosystem
2) Grassland ecosystem
3) Desert ecosystem.
4)Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries) Environmental ethics :
Issues and possible solutions
g) Environmental ethics : Issues and possible solutions
Natural Resources :Renewable and non-renewable resources :
a) Forest resources: Use and over -exploitation, deforestation case studies. Timber extraction,
mining, dams and their effects on forest and tribal people
b) Water resources: Use and over- utilization of surface and ground water, floods, drought,
conflicts over water, dams-benefits and problems. Water conservation, rain water harvesting,
watershed management
c) Mineral resources: Use and exploitation, environmental effects of extracting and using
mineral resources, case studies.
d) Food resources: World food problems, changes, caused by agriculture and overgrazing, effects
of Modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies.
e) Energy resources: Growing energy need, renewable and non-renewable energy sources, use of
alternate energy sources. Case studies
f) Land resources: Land as a resource, land degradation, man induced landslides, soil erosion and
desertification.
g) Role of an individual in conservation of natural resources.
h) Equitable use of resources for sustainable lifestyles.
Biodiversity and its conservation
JECRC UNIVERSITY School of Management BBA
25
a) Biogeographical classification of India
b) Value of Biodiversity: consumptive use, productive use, social, ethical, aesthetic and
option values
c) Biodiversity at global, National and local level
d) India as a mega-diversity nation
e) Hot-spot of biodiversity
f) Threats to biodiversity: habitat loss, poaching of wildlife, man wildlife conflicts
g) Endangered and endemic species of India
h) Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity
i) Population growth, variation among nations.
j) Environment and human health.
Environmental Pollution
Causes and effects and control measures of :-
a. Air pollution
b. Water pollution
c. Soil pollution
d. Marine pollution
e. Noise pollution
f. Thermal pollution
g. Nuclear hazards
Social Issues and the Environment
a) Solid waste management: Causes, effects and control measures of urban and industrial
wastes.
b) Disaster management: floods, earthquake, cyclone and land-slides
c) From Unsustainable to Sustainable development
d) Urban problems related to energy
e) Climate change, global warming, acid rain, ozone layer depletion nuclear accidents
and holocaust.
JECRC UNIVERSITY School of Management BBA
26
f) Consumerism and waste product
g) Environmental Protection laws in India
Suggested Books
1. Agarwal K.C. 2001 Environmental Biology, Nidi publ. Ltd. Bikaner
2. Bharucha Erach, The Biodiversity of India, Map in Publishing Pvt. Ltd. Ahemdabad-
380013, India, E-mail: Mapincenet, net
3. Brunner R.C., 1989, Hazardous Waste Incineration, McGraw Hill Inc.480p
4. Clark R.S., Marine pollution, Clanderson Press Oxford
5. Cunningham, W.P.Cooper, T.H.Gorhani, E & Hepworth, M.T. 2001, Environmental &
Encyclopedia, Jaico Publ. House, Mumbai, 1196p
6. De A.K., Environmental Chemistry, Wiley Eastern Ltd.
7. Down to Earth, Centre for Science and Environment
8. Gleick, H.P. 1993. Water in crisis, Pacific Institute for Studies in Dev.,Environment &
Security. Stockholm Env. Institute. Oxford Univ. Press, 473p
9. Hawkins R.E., Encyclopedia of Indian Natural History, Bombay Natural History Society,
Bombay .
10. Heywood, V.H & Watson, R.T.1995 . Global Biodiversity Assessment. Cambridge Univ.
Press1140p
11. Jadhav, H & Bhosale, V.M.1995. Environmental Protection and Laws. Himalaya Pub.
House, Delhi 284p
12. Mckinney, M.L. & Schoeb, R.M. 1996. Environmental Science systems & solutions,
Web enhanced edition 639p
13. Mhaskar A.K. Matter Hazardous. Techno-Science Publications
14. Miller T.G. Jr., Environmental Science, Wadsworth Publishing Co
15. Odium, E.P. 1971. Fundamentals of Ecology, W.B.Saunders Co. USA. 574p
16. Rao M.N. & Datta, A.K. 1987. Waste Water Treatment. Oxford & IBH Publ .Co. Pvt.
Ltd. 345p
17. Sharma B.K., 2001. Environmental Chemistry Goel Publ. House, Meeru
18. Townsend C.,Harper J, and Micheal Begon, Essentials of Ecology, Blackwell Science
19. Trivedi R.K., Handbook of Environmental Laws, Rules, Guidelines, Compliances and
standards, Vol I an II, Enviro Media
20. Trivedi R.K. and P.K. Goel, Introduction to air pollution, Techno-Science Publications
21. Wagner K.D., 1998. Environmental Management. W.B. Saunders Co. Philadelphia, USA
499p
22. (M) Magazine
(R) Reference
(TB) Textbook
Code: M3004 INDUSTRIAL VISIT
JECRC UNIVERSITY School of Management BBA
27
The Students of BBA will get the opportunity to explore nearby establishments like Post office,
Banks, hotels, courier offices, NGOs, local factories etc, to incorporate live industry insights
along with theoretical frameworks. Students are then given unique opportunity to visit leading
indigenous, national and international organization for a two-week study trip to different parts of
India. This allows them to widen their horizon through experiential learning in understanding
various forces within which an Organization work and bring together the practicable insights
with broader national and global perspectives. Students are required to present seminar on the
industrial visit which will be assessed by a panel of experts (appointed by Dean, Management of
the University).
SEMESTER - IV
CODE: M4001 BUSINESS ETHICS & CORPORATE SOCIAL RESPONSIBILITY
Objectives:
To improve ethical reasoning by correlating moral concepts to business practices and
clarification of the values that determine managerial behaviour and to understand Indian Ethos &
Values, practices of Indian industry and business.
UNIT I
Corporate Governance An Overview:- Management of corporate governance, duties,
responsibilities, attributes and liabilities of corporate board, models of corporate governance,
recent development in corporate governance, corporate governance in India – corporate
governance reforms, corporate governance standards and practices in Indian industries.
UNIT – II
Corporate Board:- Attributes, Duties, Responsibilities, Liabilities. Shaping Directorial
Competence and Board Effectiveness. Financial Institutions and Nominee Directors. Corporate
Board Committees.
UNIT - III
Corporate Disclosure and Investor Protection. Corporate Restructuring and Revival of Sick
Units. Corporate Reputation, Corporate Legitimacy and Corporate Crime. The Legal and
Regulatory Setting: Company Law.SEBI Regulations. FEMA. Banking and Capital Market
Regulation. Sick Industry Company Act. Takeover Codes. Globalization and Corporate
Governance. Emerging Trends in Corporate Governance.
JECRC UNIVERSITY School of Management BBA
28
UNIT - IV
Gandhian approach in Management and Relevance of Bhagvad Gita in Management, Gandhiji‟s
doctrine of Satya&Ahinsa, Concept, importance, Doctrine of Karma i..eNishkamaKarmayoga,
Guna Theory (SRT i.e. Sat, Raj & Tam Model), Theory of Sanskaras, Bhagvad Gita & Self-
Management.
UNIT - V
Business Ethics: - Nature, scope and purpose of ethics; Relevance of values; Importance of
Ethics & moral standards; Ethics & Moral Decision Making, Corporate Social Responsibility
References:
1. U.C Mathur, Coroporate Governance and business ethics, MacMillan India Limited, 2009
2. C.V Baxi, Corporate Governance, Excel Books, 2009
3. Mehta, Dayal, Sharma, Business Ethics and Ethos, Ramesh Book Depot, 2008
4. David J. Fritzsche, Business Ethics: A Global & Management Perspective, Tata McGraw-
Hill, 2008.
5. Ramaswamy Namakumari, Strategic Planning of Corporate Strategy, MacMillan India
Limited, 2000.
6. Velasquez, Business Ethics, Prentice Hall of India, 2009.
Code: M4002 INDUSTRIAL RELATION AND LABOR LAWS
Objectives: To provide basic knowledge in industrial relations and labour laws and to enable the
students understand the various provisions of Trade Union.
UNIT I
Industrial Relations: Definition, Importance & Scope. Trade Union-Growth, Objective, Function
& Role in globalize Content. Governmental Measures – Ministry for labor, Commissioner of
labor, Deputy Commissioner & labor Offices.
UNIT II
Industrial Disputes: Nature and causes of Industrial Dispute, Types of conflict Resolution –
Statutory & Non Statutory Collective Bargaining – Meaning, Characteristics, Need, Importance,
Process, Pre-requisites.
UNIT III
JECRC UNIVERSITY School of Management BBA
29
Workers Participation in Management: Concept & Pre-requisites. Forms & Levels of
Participation. Benefit of workers participation in management. Role of workers participation in
Labor welfare &Industrial hygiene Causes of Industrial Dispute
UNIT IV
The Industrial Disputes Act, 1946: Definitions, Authorities under the Act , Power & Duties of
Authorities. Strike & lockout, Lay-off and retrenchment.
UNIT V
The Factories Act, 1948: Provisions regarding Safety, regarding Health, Welfare, Leave with
Wages and Working hours of adults.
Recommended Books :
1. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw-Hill, 2007
2. P. Saravanavel& S. Sumathi, Business Law for Management, Himalaya Publishing
house, 2004.
3. P. Kasliwal, Intellectual Property Rights, CBC, First Edition, 2009.
Code: M4003 MANAGEMENT ACCOUNTING
Objective: The objective is to provide basic knowledge of the science of Accounting,
interpretation of financial statements and to develop an Understanding of Accounting Tools,
Techniques and information and their Uses in Managerial Decision Making.
UNIT I
Meaning, Scope and limitation of management accounting, distinction between financial
accounting, management accounting and cost accounting; role of management accountant in
decision-making; Cost analysis: understanding about cost behavior i.e., fixed, variable and semi-
variable cost.
UNIT II
Break- Even- Analysis: meaning, Determination of BEP, MOS, BEP charts, Uses of BEP for
various changes in Cost & Selling Price, PV Graph. CVP Analysis: Concept & Uses. Difference
Between CVP & BEP. Management reporting system: Reporting system in management types of
reports.
UNIT III
JECRC UNIVERSITY School of Management BBA
30
Business budget: Concept and use budget in planning and control, types of budget-fixed and
flexible and cash budget, Master Budget, Production Budget, Rolling budget. Variance analysis
using standard costing system.
References:
1. Arora M N, A textbook of Cost and Management Accounting, Vikas Publishing House Private
Limited, 2010.
2. Khan and Jain, Management Accounting: Cases, Text & Problems, Tata McGraw Hill, 2011.
3. Maheshwari, S.N., Principles of Management Accounting, Sultan Chand and Sons, 2010.
Code: G4001 CURRENT AFFAIRS (English language & comprehension)
1. Grammar and usage
2. Vocabulary
3. Spot the error, fill in the blanks.
4. Synonyms, antonyms.
5. Spelling/ detecting miss-spelt words.
6. Idioms & phrases, one word substitution, improvement of sentences.
7. Active/ passive voice of verbs, conversion into direct/indirect narration.
8. Shuffling of sentence parts, shuffling of sentences in a passage.
9. Close passage & comprehension passage.
10. Comprehension and cohesion in extended text to test the candidate‟s proficiency in
English.
Code: G4002 COMPUTER APPLICATION (Web Designing Techniques)
Introduction to Networking Technology
Computer network, uses of computer networks, network hardware, network protocol, Reference models: The OSI reference model, the TCP/IP Reference model, a comparison of the OSI and
TCP/IP reference models. Introduction of Ethernet, Hub, Client Server Architecture, Switch,
modem.
The World Wide Web (WWW)
HTML History, Hypertext and Hypertext Markup Language.HTML Documents: Tags,
Elements of an HTML Document: Text Elements, Tag Elements, Structural elements of HTML
documents, Header tags, Body tags, Paragraphs, Title.
List: Numbered list, Non-Numbered lists, Definition lists
Formatting HTML Documents: Logical styles (source code, text enhancements, variables),
Physical Styles (Bold, Italic, underlined, crossed),
JECRC UNIVERSITY School of Management BBA
31
Managing images in html: Image format (quality, size, type), Importing images (scanners), Tags
used to insert images.
Frames
Tables in HTML documents: Tags used in table definition, Tags used for border thickness,
Tags used for cell spacing, Tags used for table size, Dividing table with lines, Dividing lines with cells, Cell types: Titles cells, Data cells
Hypertext and Link in HTML Documents
URL/FTP/HTTP
Types of links: Internal Links, External Link, Link Tags, Links with images and buttons, Links
that send email messages Special effects in HTML documents.
Web Designing with PHP (Introduction)
Orientation and First Steps: PHP's Place in the Web World, Basic Rules of PHP Programs,
Application of PHP on the internet. Advantages of PHP.
Code: G4003 COMPUTER APPLICATION (Computer Lab-IV (Web Development)
List of Exercises
Develop a static html page using style sheet to show your own profile.
• Add a page to show 5 photos and
• Add a page to show your academics in a table
• Add a page containing 5 links to your favorite website
• Add navigational links to all above pages (add menu).
2. Update your homepage, by creating few html file.
3. Use Cascading Style Sheets to format your all pages in a common format.
4. Basic programs:
• Write a simple "hello word" program.
• Write a program to accept two strings (name and age) from user. Print welcome statement.
• Write a program to create a calculator, which can support add, subtraction and multiply and division
operation.
• Write a program to take input parameters for a table (no. of rows and no. of columns), and create the
desired table.
• Create a "Contact Me" page -
• Ask user to enter his name, email ID,
• Use Java-Script to verify entered email address.
JECRC UNIVERSITY School of Management BBA
32
• Store submitted value in a MySql database.
• Display latest 5 submitted records in contact me page.
• Display above record with navigation support. (e.g. next, prev
Code: G4004 VALUE EDUCATION
UNIT – I
How to be a better person and manager, Interpersonal relationship - how to co-exists with family
and colleagues, Teamwork that facilitate productivity and interpersonal relations, Conflict with
people in the Family and work place and its management.
UNIT – II
Social Issues – Corruption, Cyber Crime, AIDS Awareness, and Substance abuse concept,
source, consequences and remedy, Impact of Mass Media.
Professional Ethics – Ethics and Values for person in the work place.
Seven Habits for being an Effective Professional – Be proactive, Begin with the end in mind, Put
first things first , Think win – win, Seek first to understand than to be understood, Synergize,
Sharpen the saw.
UNIT- III
Professionals with Social Responsibility – Poverty, Unemployment, Dowry system
Out of Box Thinking –Daring to Dream Different and Accomplish it.
Meaning of value education. Meaning of value. Meaning of education. Three Guna‟s, Nature of
value. Kinds of value. List of values.
UNIT IV
Understanding value education
1. Self-exploration as the Process for value education
2. The Basic Human Aspirations –Continuous Happiness and Prosperity
3. The Program to ful-fill Basic Human Aspirations
UNIT V
Understanding The Harmony At Various Levels :
JECRC UNIVERSITY School of Management BBA
33
1. Understanding in the Human being as Co-existence of Self („I‟) and Body
2. Harmony in the Self („I‟) -Understanding Myself 3. Harmony with the Body
4. Harmony with the family
5. Harmony in the Society
6. Harmony in Nature
7. Harmony inexistence
UNIT VI
Implications of the Right Understanding:
1. Providing the Basis for Universal Human Values and Ethical Human Conduct
2. Professional Ethics in the Light of Right Understanding
Historical /Ideological Basis of Education in India
Suggested Books
1. Born To Fly, Dhinakaran Paul, G.L.B. Ernest publishers , Chennai, 1997
2. How to Win Over Depression, LaHaye Tim, Zondervan, Grand Rapids, MI, USA,1984
3. Leadership, C. Maxwell John, Riveroak Publishing, United States, 2001
4. Living With Honour, Khera Shiv, Mac Millan India Limited, New Delhi, 2003
5. Power of Leadership, USA: River Oak Publishing, Maxwell John. 2001.
6. Practical ways to a Powerful Personality, Weinberg George, Orient paperbacks,USA,2002
7. Resource for Value Education, New Delhi: Institute of Value Education Mani Jacob, ed.,
2002.
8. Seven Habits of Highly Effective People, Covey Stephen, Free Press, United States, 1989
9. The Power to be Your Best, Duncan Todd, Magna publishers limited, Mumbai, 2001
10. You Can Win, New Delhi: Mac Millan India Limited. Khera Shiv.1988.
11. R R Gaur, R Singhal and G P Bagaria: A foundation course in Human Values and
professional Ethics, Excel Books, 2010
Code: ***** OPEN ELECTIVE
Students are required to select one open elective from the other departments offered.
SEMSTER – V
Code: M5001 HUMAN RESOURCES DEVELOPMENT
JECRC UNIVERSITY School of Management BBA
34
Objectives: The objective is to develop an understanding of the Management of Human
Resource with reference to various aspects of Personnel Management and Industrial Relations.
UNIT I
Human Resource Development (HRD) – Concepts, Definition, Subsystems of HRD, Impact of
HRD on organizational effectiveness, Issues in HRD
UNIT II
Role Analysis-Overview, Importance Different Job Terminologies, Key Performance Area, and
CompetencyMapping
UNIT III
Performance Appraisal: Performance Review and Counseling, Counseling - objectives,
components, Process in Performance Counseling, Marketing Counseling Effective, Potential
Appraisal, Career Development, Succession Planning, Man power inventory - personal budget,
UNIT IV
Training and Development, meaning, need, objectives; Methods of Training, Identifying
Training Needs, Designing Training Programs, Development Concepts, objectives and process,
Methods of Development
References Books:
1. G. PandunaikHRD, Solutions for excellence-T&D, Text Research & Cases, Excel Books,
2010.
2. Trivedi, Human Resource Development, Oxford & IBM Publishing, 2010.
3. Udai Parek, T V Rao, Design & Managing HR System, Oxford & IBM Publishing, 2009.
Code: M5002 INTERNATIONAL BUSINESS MANAGEMENT
Objectives:
The basis objective of this course is to provide understanding to the students with the global
dimensions of management.
UNIT I
Overview: International Business- Introduction, Concept, Definition, Scope, Trends,Challenges
and opportunities; Nature, Meaning and Importance of International competitive advantage,
Multidimensional view of Competitiveness- Financial Perspectives- International monetary
systems and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing international
JECRC UNIVERSITY School of Management BBA
35
arrangements; Globalization and foreign investment- Introduction FDI, national FDI policy
framework, FPI, Impact of lobalization.
UNIT II
Globalization- Technology and its impact, Enhancing technological capabilities, Technology,
generation, Technology transfer, Diffusion, Dissemination and spill over, Rationale
forglobalization, Liberalization and Unification of World economics, International
Businesstheories, Trade Barriers- Tariff and Non- Tariff Barriers.
UNIT III
Strategy making and international business- Structure of global organizations, Types of strategies
used in strategic planning for achieving global competitive advantage, Meaning, Concept and
scope of distinctive competitive advantage, Financial Integration, Cross border merger and
acquisitions.
UNIT IV
Socio cultural Environment- Managing Diversity within and across cultures, Country risk
analysis, Macro environmental risk assessment, Need for risk evaluation; Corporategovernance,
globalization with social responsibility- Introduction, Social responsibility ofTNC, Recent
development in corporate social responsibility and policy implications.
UNIT V
Global Human Resource Management- Selection, Development, Performance Appraisal and
compensation, Motivating employees in the global context and managing groups across cultures,
Multicultural management.
Reference Books:
1. Bhalla, V.K. & Shivaramu,S., “International Business: Environment and Management”,
Anmol Publication Pvt. Ltd., Seventh Revised Edition, 2003.
2. Rao, P. Subba, “International Business”, Himalaya Publishing House, Second Revised
Edition, 2002
3. Goldsmith, Arthur A., “Business Government Society”, Erwin Book Team.
4. Berry, Brian J L, Conkling, Edgar C & RD Michael, “The Global Economy inTransition”,
Prentice Hall International Ltd.
Code: M5003 BUSINESS LAWS
JECRC UNIVERSITY School of Management BBA
36
Objective: The objective is to provide knowledge about important business laws relevant to
Business and Corporate World.
UNIT I
Meaning and Importance of Business Laws, Laws and Business managers, Government and
Business Relationship in India
UNIT II
Indian Contract Act 1872: Proposal , Acceptance , Promise , Consideration ,Capacity to
Contract, Performance of Contracts , Discharge of Contracts, Breach of Contract, Remedies
Against Breach of Contract , Indemnity and Guarantee , Bailment and Pledge , Contract of
Agency .
UNIT III
The Sale of Goods Act, 1930: Contract of Sale , Essentials of Contract of Sale, Sales, Agreement
and Agreement to Sale , Conditions and Warranties, Passing of Propertyof Goods, Transfer of
Title by Non Owners, Performance of Contract of sale , Dutiesand rights of Parties, Breach of
Contract of sale , Auction sale .
UNIT IV
Indian Partnership Act, 1932: Definition of Partnership, Partner, Firm , Kinds of partnership ,
Duties and Rights of partners , Dissolution of a Firm , Major as a Partner.
UNIT V
Negotiable Instrument Act, 1881: Definition and Essential Features of Negotiable Instruments,
Types of Instruments and Endorsement, Parties to Negotiable Instrument. Consumer Protection
Act, Provisions related to Consumer protection and Redressel of Consumer Grievances.
Recommended Books:
1) Kuchal M C, Mercantile Law, Vikas Publishing House, 2009.
2) Shukla M C, A Manual of Mercantile Law, Excel Books, 2005.
3) Singh Avatar, Mercantile Law, Excel Books, 2005.
Code: G5001 CURRENT AFFAIRS (Current Events)
1. Knowledge of Important events that have happened in India in the recent years.
2. Current important world events.
3. Prominent personalities - both Indian and International including those connected with
cultural activities and sports.
JECRC UNIVERSITY School of Management BBA
37
4. Current National issues and topics of social relevance
5. The Indian economy and issues relating to planning, mobilization of resources, growth,
development and employment.
6. Issues arising from the social and economic exclusion of large sections from the benefits
of development.
7. Other issues relating to the development and management of human resource.
8. Health issues including the management of Public Health, Health education and ethical
concerns regarding health-care, medical research and pharmaceuticals.
9. Issues relating to good governance and accountability to the citizens including the
maintenance of human rights, and of probity in public life.
10. Environmental issues, ecological preservation, conservation of natural resources and
national heritage.
Code: ***** OPEN ELECTIVE
Students are required to select one open elective from the other departments offered
Code: G5004 COMMUNICATION SKILLS Communication in English (Technical
Writing)
Unit- 1 Communication: Language and communication, differences between speech and writing, distinct
features of speech, distinct features of writing.
Unit- 2 Writing Skills: Selection of topic, thesis statement, developing the thesis; introductory,
developmental, transitional and concluding paragraphs, linguistic unity, coherence and cohesion,
descriptive, narrative, expository and argumentative writing.
Unit- 3
Technical Writing: Scientific and technical subjects; formal and informal writings; formal
writings/reports, handbooks, manuals, letters, memorandum, notices, agenda, minutes; common
errors to be avoided.
Suggested Books
1. M. Frank. Writing as thinking: A guided process approach, Englewood Cliffs, Prentice Hall
Reagents.
2. L. Hamp-Lyons and B. Heasely: Study Writing; A course in written English. For academic and
professional purposes, Cambridge Univ. Press.
3. R. Quirk, S. Greenbaum, G. Leech and J. Svartik: A comprehensive grammar of the English
language, Longman, London.
JECRC UNIVERSITY School of Management BBA
38
4. Daniel G. Riordan & Steven A. Panley: “Technical Report Writing Today” - Biztaantra.
Additional Reference Books
1. Daniel G. Riordan, Steven E. Pauley, Biztantra: Technical Report Writing Today, (2004).
2. Contemporary Business Communication, Scot Ober, Biztantra, 5th Edition (2004).
Code: M5004 PRESENTATION AND VIVA VOICE
All the students shall undergo a summer project during the course of the BBA programme as a
partial fulfillment of their BBA degree. The students of BBA second year undergo summer
project at the end of IV semester for a period of 10 weeks.BBA students get the opportunity to
work on live consulting assignment and not simple summer / winter projects with leading
companies in India that helps them to get real time exposures through experiential learning by
hands-on projects. On completion of the study, the report will be submitted to the company. The
students return to the institute and present the same, which is being evaluated again by the
faculty members according to some pre-decided criteria.
SEMSTER – VI
Code: M6001 MEDIA MANAGEMENT
Objectives: Student will understand the role of management in past and present media.
UNIT I
Pre- print era:- Characteristics of oral cultures and communication, Brief history of printing,
Development of newspapers and magazines, Growth of Indian press, Post independent press
Language newspapers and magazines in India, Business of the press today.
UNIT II
Content for Mobile Devices: Client focused content development for business, Basic underlying
creative processes for delivery of content on mobile devices, Interactive Mobile content:
consumption, design, animation, multimedia, games, video, photographs and images, sound and
music on mobile, Conceptual design and creativity for the marketing campaign, Short Form
Mobile Content, Blended Mobile Video.
JECRC UNIVERSITY School of Management BBA
39
UNIT III
The Animation Industry: An overview, The trends in animation industry, Prospects and markets,
Production planning for animation, Problems and cost implications, Development of animation
in India, Animation- success stories.
UNIT IV
The rise of television, Experimental work with educational television in Latin America and
Africa, Television in India. A tool for education and public service, SITE and post SITE
developments, Emergence of foreign satellite channels and cable network, Current issues of
autonomy, deregulation and DTH. Business of the television industry today
UNIT V
The internet and future of mass media, Historical background and issues of convergence and new
media
References:
1. John Durie, Annika Pham, Neil Watson, Marketing And Selling Your Film Around The
World: A Guide For Independent Filmmakers, Silman-James Press,1998.
2. Harvard Business School Publishing, Guide To Managing Creativity And Innovation: Harvard
Business, Harvard Business School Press, 2003.
3. Robert Marich, Marketing to Moviegoers: A Handbook of Strategies and Tactics, Southern
Illinois University Press, 2009.
Code: M6002 STRATEGIC MANAGEMENT
Objective: The objective is to develop an understanding of the concept of corporate strategy-
formulation, implementation and its evaluation.
UNIT I
Introduction to Business Policy and Strategic Management, Nature, Meaning and Scope,
Importance of Business Policy and Strategic Management, Corporate Strategy, Business
Strategy, Functional Strategy.
UNIT II
Corporate Planning, Concept of Planning, Planning Process, Types of Planning, Strategic
Planning, Strategic Decision Making, Mission, Objectives and Goals.
JECRC UNIVERSITY School of Management BBA
40
UNIT III
Major Strategic Options-Stability Strategy, Growth or Expansion Strategy, Diversification
Strategy, Retrenchment Strategy and its Variations, Combination Strategy, Turnaround Strategy,
Implementation of Strategy-Strategy and Organizational Structure, Different Types of
Organizational Structure, Organizational Resource Allocation, Developing Functiona lStrategies.
UNIT IV
Strategy Evaluation and Strategic Controls, an Overview of Strategic Evaluation and Control,
Strategic Control.
Recommended Books:
1. Ansoff, H Lgor, Corporate Strategy, Academic Internet Publishers, 2006.
2. Charles W L Hill and G R Jones, Strategic Management Theory, Academic Internet
Publishers, 2009.
3. Thompson and Strickland, Strategic Management Concept and cases, Academic Internet
Publishers, 2006.
Code: M6003 E – COMMERCE
Objectives: Student will learn about finding and evaluating web hosting services.
UNIT I
Introduction: Conceptual Framework of E-Commerce, General Model of Business, Electronic
Means of doing Business-Defining E-commerce-Emergence of E-Commerce on Private
Networks, Forces Effecting E-Commerce, E-Commerce on Private Network ,Forces effecting E-
Commerce E.D.I:Nature ,Benefits of E.D.I, Demerits of E.D.
UNIT II
Types of E-Commerce: Inter Organisation (B2B) E-Commerce, Intra- Organisational E-
Commerce, Business to Consumer (B2C) E-Commerce.
UNIT III
Building on E-Commerce Enterprise :Ascertain the Need for E-Commerce, Competition, Global
Reach, Customer Service, Value Additions, Operations Oriented Process, Products Setting up a
Website, Domain Name Registration, Developing Static Web Pages, Integration with
JECRC UNIVERSITY School of Management BBA
41
Operational Databases, Dynamic Websites, Registering the Website with Search Engines
Introduction to legal and Security Issues in E-Commerce.
UNIT IV
Electronic Payment Systems: Overview of Electronic Payment Technology
UNIT V
Legal issues : Laws for E-Commerce, Issues of Trademarks & Domain Names, E-commerce in
India: The Internet in India , Barriers to Growth of E-Commerce in India
References:
1. Agarwala, E-Commerce, Macmillian India Limited, 2000.
2. RaviKalakota and Marcia Robinson, e-Business Roadmap for Success, Addison Wesley,
1999.
3. AbhijitChaudhury, Jean- Pierre Kuilboer, E business and E commerce, Infrastructure :
Technologies Supporting the e- Business Initiative, Tata Mc-Graw Hill, 2001.
Code: G6001 CURRENT AFFAIRS (India’s international interaction)
1. Foreign Affairs with special emphasis on India‟s relations with neighbouring countries
and in the region.
2. Security and defense related matters.
3. Nuclear policy, issues, and conflicts.
4. The Indian Diaspora and its contribution to India and the world.
5. economic and trade issues such as foreign trade, foreign investment;
6. Economic and diplomacy issues relating to oil, gas and energy flows.
7. The role and functions of I.M.F.
8. The role and functions of World Bank
9. The role and functions of W.T.O.
10. The role and functions of WIPO which influence India‟s economic interaction with other
countries and international institutions.
Code: G6004 COMMUNICATION SKILLS (Personality Development)
Objectives: To help students develop skills and attributes necessary for successful transition in
to professional life.
UNIT I
JECRC UNIVERSITY School of Management BBA
42
Personality Development: The concept personality - Dimensions of personality - Term
personality development - Significance.
UNIT II
The concept of success and failure: What is success? - Hurdles in achieving success -
Overcoming hurdles - Factors responsible for success – What is failure - Causes of failure - Do's
and Don‟ts regarding success and failure.
UNIT III
Self-esteem: Term self-esteem - Symptoms - Advantages - Do's and Don‟ts to develop positive
self-esteem – Low self-esteem - Symptoms - Personality having low self-esteem - Positive and
negative self-esteem.
UNIT IV
Interpersonal Relationships Interpersonal relationships - Teaming - Developing positive
personality - Analysis of strengths and weaknesses.
UNIT V
The concept of Motivation & achievement: Concept of motivation - Significance – Intrinsic
and extrinsic motives - Importance of self-motivation - Factors leading to motivation. What is
achievement? - Obstacles in achieving a goal - Overcoming obstacles – Qualities of achievement
oriented individuals.
Attitude: Meaning and formation of attitude; Positive attitude and ways to develop positive
attitude. Prejudices and stereotypes, inter-group conflict and its management. Assertiveness,
Communication & Interpersonal relationships: Meaning, types and process of
communication. Verbal & Non-verbal Communication ,Barriers in communication; Stages in
Interpersonal Relationships, Types of Interpersonal relationships, Factors affecting Relationship,
Role of Communication in Relationship, Interpersonal Relationship at Workplace, Managing
Conflict in Relationship, Ways of improving Interpersonal Skills.
Creativity & Problem Solving Skills: Meaning of creativity, types of creativity. Problem
solving skills and creativity. Steps in problem solving, Barriers & facilitators in problem solving.
Stress and its management: Meaning and assessment of stress, types and sources of stress,
stress management techniques, Stress resistant personality, EQ, Physical health and its
importance in personality.
UNIT VI
Topics prescribed for workshop
a) Group discussion
b) Presentation skill
c) Problem-solving
d) Decision-making
e) Creativity
f) Leadership
g) Time management
JECRC UNIVERSITY School of Management BBA
43
h) Body language
Suggested Books
1. Steven A. Beebe, Susan J. Beebe, &Diana K. Ivy, (2012).Communication: Principles for a
Lifetime, 5/E. New Delhi: Pearson.
2. Edward De Bono (1999).Six Thinking Hats. Little Brown & Co.
3. Shiv Khera (2004). You Can Win - Macmillan India Limited
4. Daniel Goleman (1985). Emotional Intelligence
Code: M6004 DISSERTATION
It will be prepared by 3rd
Year Students of BBA at the end of their VI semester. It will help the
students to foster and broaden the area of knowledge in the realms of marketing, finance, human
resource, general management and business policy. It is prepared looking at the developmental
and managerial paradigms of Indian perspectives.
Procedure:
(i) Students will be assigned different topics of their interest.
(ii) Topics are then discussed with the students from the point of Indian and global
perspectives.
(iii) Students prepare dissertation based on the topics assigned.
(iv) The students will be asked to give presentation on their respective topics.
(v) They will submit a copy of dissertation to the institute.
(vi) A viva is taken based on the dissertation.
Code: ***** OPEN ELECTIVE
Students are required to select one open elective from the other departments offered