Scoop Cobranding Maps & Magazines...Magazines Magazines with personalised covers and perfectly-bound 8-16 page inserts can be distributed through Scoop’s extensive distribution networks

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Scoop CobrandingMaps & Magazines

Level 1, 29 Station Street, Subiaco WA 6008 Phone (08) 9388 8188 Fax (08) 9388 8199 Email [email protected] scoop.com.au

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As a corporate gift• Auniquepersonalisedgiftofqualityandstyle• Safe,practicalandhighlyvaluedcontent• Perfectforstaff,clientsandevents• Cost-effectiveandeasytodistribute

As a marketing tool• Abletobedirectmailedtospecifictargetmarkets• Presentationaspartofatrustedmagazinebrand• Stunningprint-quality,highvisibility&longshelf-life• Accesstonichemarketsthroughahighly valuedproduct

• Accesstoyourclients’friends,family&colleagues

Case studiesWESFARMERS:5,000copiesofScooptopromotecommunityandartssponsorshiptostaffandstakeholders

HBF:5,000copiesofScooppromotinginsurance andcommunityactivities,targetinghospitalsand medicalcentres

NEWMONT MINING:3,000copiesofScooppromoting WAlifestyleforrecruitmentandlocalpromotion

TOURISM WA:5,000copiesfordestinationpromotion

CURTIN UNIVERSITY:ScoopandScoopTravellertargetingstudents;senttoeducationadvisorsinAsia

PERTH AIRPORT:3,000copiesofScoopTraveller and10,000copiesofPerthGuideforairportarrivals

REIWA: personalisedPerthGuideforlaunchfunction anddistributiontorealestatemembers

DÔME CAFÉ: personalised9mapswiththelocation of70+cafés;printed200,000copiesfordistribution throughcafés,regionalhotelsandtheairport

PERTH RACING: cobrandedPerthGuideforcorporateclients,functionsanddistributionthroughScoopnetwork

Offering select clients a unique solution for reaching niche markets through Scoop’s leading magazines and maps, with personalised covers, perfectly-bound inserts and exposure through Scoop’s extensive distribution network

HBF

Perth Racing

EXTRAORDINARY DAYSEXTRAORDINARY NIGHTSWestern Australia – Special Issue

Home away from home CARAVAN PARKSGet close to nature NATIONAL PARKS Glamping LUXURY MEETS NATURELife made easy CATERED CAMPINGExperience outback life STATION STAYSFreedom to exploreGREAT ROAD TRIPS

Sal Salis, Cape Range National Park

The modern world of camping in Western Australia is a far cry from those childhood memories of struggling with guy ropes and banging in pegs – though such nostalgic moments can still easily be had. As with today’s pimped-up caravans and all-inclusive motorhomes, creature comforts don’t necessarily have to be left at home when you strike out to experience our state’s immense, adventure-rich backyard. With fl ushing toilets and heated showers found alongside isolated marine parks and within cooee of millions-of-years-old rock formations, caravanning and camping no longer means roughing it.

We’re not saying pack the hairdryer (although admittedly, that’s also do-able nowadays). But it’s nice to know you can get plenty of dirt beneath your fi ngernails by day, and clean it out easily by night – ideally beneath a canopy of stars with a chorus of frogs and crickets providing nature’s soothing soundtrack.

Yet even as the style factor amps up, the fundamental reasons we love camping – in all its forms – happily remain the same, from the pulse-quickening sense of adventure sparked by pointing your wheels down a red-dirt track and the joy of fi nding a cliff-rimmed beach with no one else on it, to the laughter shared with family as you play card games beneath a shady tree, and the closeness rediscovered as you cuddle by a campfi re. With 2.6 million square kilometres of backyard to play in, and hundreds of camping and caravanning options, from old-school to ultra-glam, budget to priceless, why not get back in touch with one of life’s simple pleasures?

Need more reasons to VISIT WA’S EXTRAORDINARIES? Western Australia is a diverse state with opportunities to experience the outdoors all year round through caravanning and camping. If you want to catch WA’s extraordinaries, consider these months.

APR-JUL | Head to Exmouth to swim with giant

whale sharks near Ningaloo Reef by day, and

gaze at the starry skies overhead in Cape Range

National Park by night.

JUN-NOV | Hit the state’s wildfl ower blooming

regions, which stretch from north to south.

JUN-DEC | Hug WA’s magical coastline and spot

playful humpback whales as they frolic in the Indian

Ocean on their annual migration.

APR-SEPT | Plan a winter escape in the Kimberley,

when the tropical climate turns mild, and head to

Broome, the gateway to the Kimberley and perfect

for exploring the famous Bungle Bungle Range.

Campground sunsets are a highlight.

NOV-MAR | Head south to Australia’s whitest

sandy beach at Esperance, and enjoy great wine

and food, temperate summer conditions and

island-dotted, turquoise waters.

PROMOTION

Tourism WA

DÔME

MagazinesMagazines with personalised covers and perfectly-bound 8-16 page inserts can be distributed through Scoop’s extensive distribution networks for as little as $6.60 per copy

Magazines• Magazines (without cobranding) can be

purchased in bulk at lower prices

Perfectly-bound inserts• Feature promotions are possible over

8 or 16 pages • Features are bound in the front of the magazine• Design, layout and proofing is done by Scoop’s

professional design team, at $120+gst per hour

Targeted distribution• Magazines and boxes can be mailed for

$6 to $10• Scoop’s extensive distribution network can

be leveraged for as little as $1 per copy: E.g.

Distribution channels1,000 architect, building and design firms1,000 CEOs and senior executives10,000 4&5 star hotel rooms500 clubs and salons; airport loungesScoop’s extensive client database

PricesAll prices are subject to GST

You’re lazing in your queen-size bed, watching as

the rising sun stains the land with peachy tones,

when you hear a scuffl e on the deck of your tented

cabin. Peering over the covers, you spy a wallaby

by your gauze doorway, lapping at the waterbowl

put there to wash sand from your bare feet. Such

are the unexpectedly charming occurrences when

an outback experience is seamlessly blended with

in-house niceties.

For those of us whose comfort zone doesn’t

usually extend beyond the hotel experience,

glamping is the answer. There’s no fear of sweaty

days followed by showerless nights, of sub-

standard torchlight meals or paper-thin mattresses.

While for some of us that kind of ‘roughing it’ is an

essential part of heading bush, it’s no coincidence

the glamping trend has taken off like a rocket

since it was fi rst introduced.

Along with ensuites, chef-cooked meals and

guided tours on tap, a compelling lure is the

promise of an ecologically friendly stay, where

sustainability is delivered via solar-power panels,

green material use, and care for local wildlife,

ensuring the human footprint is kept to a minimum.

Glampsites can be found right around WA, from

eco cabins on the Dampier Peninsula’s red-cliffed

tip, to airy safari tents on a working pearl farm out

of Broome; from canvas-topped retreats facing

the UNESCO-listed Ningaloo Reef, to hard-fl oor

tents in the heart of ancient Kimberley gorge

country. Many of these places also offer traditional

campsites, but if you like a little luxury on your

country escape, glamping is the go.

Discover more westernaustralia.com/camping

GLAMPING

MAIN IMAGE Sal Salis, Cape Range National ParkINSET Bungle Bungle Wilderness Lodge, Purnululu National Park

luxury meets nature

“Peering over the covers, you spy a wallaby lapping at a waterbowl”.

One of the reasons many of us squirm about

camping is the hassle of having to cart a bootful of

pegs, tarps, bedding and cooking gear, which may

or may not need putting up in the dark once we

arrive too late at our intended destination. So the

idea of removing those argument-inducing factors

sounds almost too good to be true. A number of

clever cookies have created easy-peasy camping

experiences in WA by including camp set-up as

part of their tour experience.

So when trekking the Cape to Cape Trail in

Margaret River, you can fi st-pump the air on arrival

at your campsite: your tent is already up, your bed

prepared and the camp kitchen has the barbeque

warming. It’s a similar situation in the Southern

Forests region, where a day spent crunching

past the base of Pemberton’s towering trees is

rewarded with erected wilderness tents fi tted with

double memory-foam mattresses, real doonas and

attached canvas ensuite. Yes, really.

The concept means you don’t even need to own

gear in order to go camping, let alone know how

to use it. And for anyone who’s watched their

partner struggle to thread the wrong length poles

through tent material while insisting everything’s

under control, you’ll know what a blessing that is.

Marshmallows, anyone?

Discover more westernaustralia.com/camping

CATERED CAMPING

WA Wilderness accommodation, Warren National Park

“...your tent is already up, your bed prepared and the barbeque warming.”

life made easy

PROMOTIONThese days, many of WA’s caravan parks resemble family-friendly resorts: a swimming pool or water-play area, mini golf, games rooms and a playground are now as common as the convenience store, laundry and shower block combo many of us remember from childhood holiday breaks. Powered sites to plug in your caravan or motorhome are a dime a dozen, and communal camp kitchens and community rooms cater for those with tents and camper trailers, or anyone looking for a chinwag with

fellow travellers to get those all-important ‘travel tips’. In search of something a little easier on the budget? Most caravan parks in WA offer a range of accommodation styles including tents, cabins, chalets or just a good old traditional onsite caravan. As caravanning and camping modernise, they continue to win our affections. If you are a fi rst-timer, you will discover that caravan parks offer almost everything you need when you are away from home, such as fridges, freezers, ovens, microwaves and a number of communal barbeques scattered around

the park. Some parks even provide sites with your own private ensuite! Digital communications can be eschewed or embraced, with many parks also offering (optional) WiFi internet.

Many experienced travellers know how great caravan parks are when you get treated like part of the family by the staff, and when you know that every year the same group of travellers will be back. What better place to create lifelong friends and memories?

Discover more www.caravanwa.com.au

home away from home CARAVAN PARKS

Point Piquet, near Dunsborough

1. It’s our key toescaping the rat race. There’s no truer taste of freedom.

2. It delivers an instant sense of community, you talk to your neighbours.

3. The basics are all you need, and the kids can get backto nature.

4. You get to discover a piece of WA you never knew existed.

5. It’s open to everyone, regardless of age, and there are options to suit every budget.

5 Reasons WE LOVE CAMPING

get close to natureNATIONAL PARKS

From mid-2014, it will become even easier to set up camp in WA. An extra 450 camping or caravan sites will be created in our national parks, as part of the state government’s WA Caravan and Camping Action Plan and Parks for People initiative.

There’s also a focus on building campgrounds on Aboriginal lands in the Kimberley, and with it a promise of new caravan parks and campgrounds. To access a National Park in WA, you can opt to purchase a national park day pass, a holiday pass that

grants you entry to unlimited parks over a four-week period, or an annual pass that opens every national park in WA to you for the year. There are also a number of campsites that can be booked online.Discover more parks.dpaw.wa.gov.au

These are the places you can barely believe you’re allowed to stay within: so authentic is the wilderness, you almost feel as though you’re intruding. The privilege that nature grants is something we all need to be reminded of sometimes, and there’s no better way than putting yourself right in the thick of it. WA is home to some 100 national parks, which serve to protect and preserve our unique biodiversity while providing us with a window into that raw world that exists outside our concrete jungles.

Campsites can be found within reach of the wildfl ower-dappled, 1000m peaks of Stirling Range National Park (spot some 1500 species while you hike); among the huge, 400-year-old red tingle trees of Walpole-Nornalup National Park (don’t miss the unforgettable Tree Top Walk); nearby

the two-billion-year-old marbled rock formations of Karijini National Park (where you can canyon or abseil); and off the ivory-white beaches of Cape Le Grand National Park (complete with beachcombing kangaroos). You can also throw up a tent at countless forested spots inside the coast-clinging Leeuwin-Naturaliste National Park (where you can also schedule a winery hop or two), and scale epic lookouts while observing the biodiversity at Fitzgerald River National Park, where some 20 per cent of WA’s fl ora species are found.

So if you want to get back to the bare basics where the destination alone provides the magic, you can. Campsites are increasing in size to accommodate bigger vehicles and, in selected parks, visitor facilities like trails are being upgraded.

These days, more national-park campsites can be booked online, giving you peace of mind that your special holiday spot will be ready and waiting for you: no more turning up with fi ngers crossed. But the old-style service is still there: campground hosts, who volunteer to live on-site and maintain the grounds, are often warm, colourful characters eager to share the park’s secrets with you.

Accessing our NATIONAL PARKS

Granite Skywalk, Porongurup National Park

Bungle Bungle Range, Purnululu National Park

PROMOTION

EXTRAORDINARY DAYSEXTRAORDINARY NIGHTSWestern Australia – Special Issue

Home away from home

CARAVAN PARKS

Get close to nature

NATIONAL PARKS

Glamping LUXURY MEETS NATURE

Life made easy

CATERED CAMPING

Experience outback life

STATION STAYS

Freedom to explore

GREAT ROAD TRIPS

Sal Salis, Cape Range National Park

The modern world of camping in Western Australia is a

far cry from those childhood memories of struggling with

guy ropes and banging in pegs – though such nostalgic

moments can still easily be had.

As with today’s pimped-up caravans and

all-inclusive motorhomes, creature comforts

don’t necessarily have to be left at home when

you strike out to experience our state’s immense,

adventure-rich backyard. With fl ushing toilets

and heated showers found alongside isolated

marine parks and within cooee of millions-of-

years-old rock formations, caravanning and

camping no longer means roughing it.

We’re not saying pack the hairdryer (although

admittedly, that’s also do-able nowadays). But it’s

nice to know you can get plenty of dirt beneath

your fi ngernails by day, and clean it out easily

by night – ideally beneath a canopy of stars with

a chorus of frogs and crickets providing nature’s

soothing soundtrack.

Yet even as the style factor amps up, the

fundamental reasons we love camping –

in all its forms – happily remain the same,

from the pulse-quickening sense of

adventure sparked by pointing your wheels

down a red-dirt track and the joy of fi nding

a cliff-rimmed beach with no one else on it,

to the laughter shared with family as you

play card games beneath a shady tree, and

the closeness rediscovered as you cuddle

by a campfi re. With 2.6 million square

kilometres of backyard to play in, and

hundreds of camping and caravanning

options, from old-school to ultra-glam,

budget to priceless, why not get back in

touch with one of life’s simple pleasures?

Need more reasons to VISIT WA’S EXTRAORDINARIES?

Western Australia is a diverse state with opportunities to experience the outdoors all year round through

caravanning and camping. If you want to catch WA’s extraordinaries, consider these months.

APR-JUL | Head to Exmouth to swim with giant

whale sharks near Ningaloo Reef by day, and

gaze at the starry skies overhead in Cape Range

National Park by night.

JUN-NOV | Hit the state’s wildfl ower blooming

regions, which stretch from north to south.

JUN-DEC | Hug WA’s magical coastline and spot

playful humpback whales as they frolic in the Indian

Ocean on their annual migration.

APR-SEPT | Plan a winter escape in the Kimberley,

when the tropical climate turns mild, and head to

Broome, the gateway to the Kimberley and perfect

for exploring the famous Bungle Bungle Range.

Campground sunsets are a highlight.

NOV-MAR | Head south to Australia’s whitest

sandy beach at Esperance, and enjoy great wine

and food, temperate summer conditions and

island-dotted, turquoise waters.

PROMOTION

Cobranded Magazines (including personalised cover and 8 or 16 page insert) Magazine only

MAGAZINE COPIES 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Price Per Copy

Scoop Magazine

Cost $9,550 $15,865 $22,181 $28,539 $34,897 $41,123 $47,348 $53,574 $59,799 $66,024

Unit cost $9.55 $7.93 $7.39 $7.13 $6.98 $6.85 $6.76 $6.70 $6.64 $6.60 $4.90 per copy

Scoop Homes & Art

Cost $9,550 $15,865 $22,181 $28,539 $34,897 $41,123 $47,348 $53,574 $59,799 $66,024


Scoop Traveller annual

Cost $12,191 $21,147 $30,105 $39,105 $48,104 $56,971 $65,837 $74,704 $83,571 $92,438


Scoop Functions & Venues annual

Cost $12,191 $21,147 $30,105 $39,105 $48,104 $56,971 $65,837 $74,704 $83,571 $92,438


Kitchens & Bathrooms annual

Cost $9,550 $15,865 $22,181 $28,539 $34,897 $41,123 $47,348 $53,574 $59,799 $66,024


Outdoors & Gardens annual

Cost $9,550 $15,865 $22,181 $28,539 $34,897 $41,123 $47,348 $53,574 $59,799 $66,024


Scoop Homes annual

Cost $12,904 $22,573 $32,244 $41,957 $51,669 $61,249 $70,829 $80,409 $89,988 $99,568


Commercial building & design annual

Cost $11,908 $20,582 $29,257 $37,973 $46,690 $55,273 $63,857 $72,441 $81,025 $89,609


Perth GuideWA’s leading city-guide can be personalised with your own cover image, text and 6 page insert and distributed through Scoop’s extensive distribution network, for as little as $2.14 per copyMagazines• Magazines can be purchased for $1.90 per copy

Pesonalised cover and promotion• Feature promotions include the first 6 pages (including IFC) • Cobranding with cover image only costs $900 + $1.90 per copy• Cobranding with cover image and insert costs $1500 + $1.90 per copy• Design is done by Scoop’s professional design team at $120 per hour

Targeted distribution• Magazines can be mailed for $1.80 per magazine. • Boxes can be mailed for $6 per box; 25 magazines to a box• Scoop’s distribution network can be leveraged for $1 per copy • Distribution includes 7 magazine stands at Perth Airport; airline lounges; CEOs

and senior executives; hotel rooms; clubs and salons and various databases


Scoop Map Series: 9 foldout maps1.Perth & Surrounds2.Perth & Fremantle3.Perth Inner City4.Coral Coast5.Golden Outback6.WA’s Great Southern7.Margaret River Region8.WA’s North West9.South West WAMaps can be viewed online at scoop.com.au/maps

Information in this brochure is correct as at May 14, 2015 11:19 AM

PERTH GUIDE COPIES 1,000 2,000 3,000 4,000 5,000 10,000 15,000 20,000

Magazine onlyCost $1,900 $3,800 $5,700 $7,600 $9,500 $19,000 $28,500 $15,200

Unit cost $1.90 $1.90 $1.90 $1.90 $1.90 $1.90 $1.90 $1.90

Magazines with Personalised cover & 6pp cobranding

Cost $3,400 $5,300 $7,200 $9,100 $11,000 $20,500 $30,000 $39,500

Unit cost $3.40 $2.65 $2.40 $2.28 $2.20 $2.05 $2.00 $1.98

Scoop Map SeriesWA’s 9 leading guide maps can be personalised and distributed through Scoop’s extensive distribution networks for as little as 22 cents per map.Personalised maps• Maps can be personalised with images and text• Design and proofing is done by Scoop’s professional design team at $120 per hour• No client-related text boxes can be covered; no 3rd party advertising is permitted

Targeted distribution• Scoop’s extensive distribution network can be leveraged as required• Maps can be distributed in boxes of 300 from $6 per box• Scoop’s extensive distribution network includes 7 magazine stands at Perth Airport;

more than 1,000 hotels and tour operators; bar and restaurants


COPIES 1,000 5,000 10,000 20,000 30,000 40,000 50,000 100,000

Price $1,700 $2,500 $3,500 $5,500 $7,500 $9,500 $11,500 $21,500

Unit price $1.70 $0.50 $0.35 $0.28 $0.25 $0.24 $0.23 $0.22

Documents

Scoop Cobranding Maps & Magazines...Magazines Magazines with personalised covers and perfectly-bound 8-16 page inserts can be distributed through Scoop’s extensive distribution networks