SCORE District Meeting

Marketing in Today’s Economy

Jennifer Schnipper @JennSchnipper Kate Volman @KateVolman

MarketingDivaz.com

Let’s Get Social

“If you have more money than brains, you should focus on Outbound Marketing.If you have more Brains than money, you should focus on Inbound Marketing.”  

- Guy Kawasaki

Outbound vs. Inbound Marketing OUTBOUND-Outbound marketing focuses on paying to broadcast

your message to find consumers who will listen to you..

Here’s the Truth • 44% of direct mail is never opened• 86% of people skip through television• 91% of email users have opted out of

company email that they had previously subscribed to.

• 84% of 25-to-34 year olds have left a favorite website because of an “irrelevant or intrusive ad”.

• The cost per lead in outbound marketing is 62% more than for inbound marketing.

Outbound vs. Inbound Marketing Inbound: Inbound marketing focuses on consumers finding you

Outbound vs. Inbound Marketing

Don’t Be Scared to…

Fun Facts! • Marketers rate social media as the second-most

important factor (64%) in search, behind only strong content (82%). (BtoB Magazine)

• LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)

• One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)

Fun Facts! • 77% of buyers say they are more likely to buy from a company whose CEO uses

social media. (emarketer)• B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)• 95% of Facebook wall posts are not answered by brands. (Mindjumpers)• Facebook is the leading source of referred social media traffic to websites, at 26%.

Twitter is second at 3.6%. (Pooky Shares)• 34% of marketers have generated leads using Twitter, and 20% have closed deals. (

Mindjumpers)• 55% of all Twitter users use the service to share links to news stories, and 53%

retweet others. (Jeff Bullas)• Pinterest drives more referral traffic than Google+, LinkedIn & YouTube combined

Consistency & Creativity