Every year, the 20-first Global Gender Balance Scorecard looks at a single measure ofprogress: the gender balance of the Executive Committee of the TOP 100 companies inthree key regions of the globe (see www.genderbalancescorecard.com for globalstatistics). This companion survey focuses in on the gender balance of 10 top ConsumerGoods companies.

Whereas much attention has been paid to the gender balance of Boards, we argue thatthe Executive Committee is a much better indicator of corporate progress in managingand developing talent in a truly meritocratic and gender “bilingual” way.

Today, more and more companies are waking up to the 21st century reality, where mostof the educated talent in the world and a majority of the consumer market is female.Many have begun to make gender balance in leadership a strategic priority. Let’s take alook at what the top Consumer Goods companies have achieved to date.

THE CORE METRIC

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In our sample of the Top 10 Companies in Consumer Goods, there are a total of 134 Executive Committee members. We define the Executive Committee as the group of executives who report directly to the CEO.

83% of these Executive Committee members are men (111) while only 17% are women (23).

Of these 23 women, roughly half of them (11 or 48%) are in staff or support roles. The other half (12 or 52%) are in line or operational roles.

Proctor & Gamble, L'Oréal, Mondelez International and Pepsico have all moved from “Progressing” to “Critical Mass” this year, with 33%, 31%, 29% and 25% women in their Executive Committees respectively. It is also noteworthy that 2 of the 10 companies have a female CEO: Mondelez International and PepsiCo. Danone and Heineken however do not yet have a single woman on their Executive Committee.

GLOBAL GENDER BALANCE SCORECARDFocus on Consumer Goods

DECEMBER 2014

2014

KEY FINDINGS Executive Committee

= line = staff

111 12 11

* Staff or support roles include Communications, HR, Legal, IT, Strategy, Public Policy, etc.

Line or operational roles include CEO, CFO, Country Head, Business Unit Head, etc.

THE SIX PHASES OF THE GENDER JOURNEYThe Top 10 companies on the following page are segmented into one of the followingsix phases:

Asleep. Exclusively male team. 100% M / 0% F

Token. One (or two) women in staff or support function. < 15% F

Starting Smart. One (or two) women in central core or operational role. <15% F

Progressing. M/F ratio between 85 % M / 15% F and 76% M / 24% F.

Critical Mass. M/F ratio of at least 75% M / 25% F.

Balanced. Minimum of 40% of either gender.

The data for this survey is based on publically available information provided by the Top20 companies on their websites as of November 2014. The list of companies was drawnfrom the Fortune 500 Global rankings published in July 2013.

170 companies,1,874 top executives:of which 1,596 aremen, 216 women.Our 2014 IndustrySector GenderBalance Scorecards,which analyse theExecutive Committeesof the top globalcompanies of 10industry sectors, tell it

as it is. Which in all but one dimension ismuch as last year.

As with 2013, just 12% of top companies’top teams are female, and just 5% of CEOs.The Retail sector hits top spot in 2014, with18% women on their Executive Committees,while Consumer Goods andPharmaceuticals follow with 15%.Automotive and Energy continue their flattyre, empty tank practices with just 7% and8% respectively. Interestingly 6 of the 8female CEOs in our study work inengineering and technology-related sectors– two in Aerospace and Defense, three inHi-Tech and one in Automotive.

The dimension of change in our data is asignificant increase in women in line oroperational roles – up from 77 (36%) in2013 to 102 (44%) by the end of 2014.We look forward to seeing if this is a trendor a chance result.

Focusing on Consumer Goods, MondelezInternational and PepsiCo both have femaleCEOs and executive teams with 29% and25% women respectively, but Proctor &Gamble and L’Oreal are just ahead with33% and 31%. Danone and Heineken havestill singularly failed to acknowledge a singletalented woman as worthy of their topteams. However, it is good to see thatalmost half of the senior women in othercompanies now hold line or operationalroles.

AvivahWittenberg-Cox

OPERATIONALPROGRESS

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20-first’s Gender Balance Scorecard: Focus on Consumer Goods

113

Executive CommitteeNestléPaul Bulcke

Starting Smart

= line = staff

48

Executive CommitteeProcter & GambleA G Lafley

Critical Mass

= line = staff

312

Executive CommitteeCoca-ColaMuhtar Kent

Progressing

= line = staff

08

Executive CommitteeDanone Emmanuel Faber

Asleep

= line = staff

012

Executive CommitteeHeineken HoldingJean-François van Boxmeer

Asleep

= line = staff

410

Executive CommitteeMondelez InternationalIrene Rosenfeld

Critical Mass

= line = staff

39

Executive CommitteePepsiCoIndra K. Nooyi

Critical Mass

= line = staff

214

Executive CommitteeUnileverPaul Polman

Starting Smart

= line = staff

* Staff or support roles include Communications, HR, Legal, IT, Strategy, Public Policy, etc.

Line or operational roles include CEO, CFO, Country Head, Business Unit Head, etc.

114

Executive CommitteeAnheuser-Busch InBevCarlos Brito

Token

= line = staff

511

Executive CommitteeL'OrealJean-Paul Agon

Critical Mass

= line = staff

www.20-first.com20-first © 2014

• The business Imperative:We help companies to unlock 21st century Market and Talent opportunities

• Focus on leaders, not onwomen: We equip leaders witha strategic understanding andmanagement competenciesto work across genders

• Global perspectives:We are experienced working with global companies across all regions and cultures ofthe world

20-first is one of the world’sleading global consultanciesfocused on gender balance as a business and economicopportunity.

We work with many of the bestknown global companies that seekto move from 20th centurymindsets, management styles andmarketing approaches into moreprogressive 21st century forms –and to stay first at the game.

Hence our name. It underlies ourpurpose, and those of the clientswe serve.

For more information, please contact queries@20-first.com

Who we are

Wake UpEngage leadersand managers

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Align LeadersGet buy-in on

why balance is a business

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BuildManagement

SkillsEquip managers

with skillsneeded to

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Sustain theChange

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And just published by Harvard Business Review,the new e-book: Seven Stepsto Leading Gender-BalancedBusinesses 7S E V E N S T E P S T O L E A D I N G A

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