Ben Hogan Scoring Clinic

Why do just another Demo Day? Ben Hogan offers you a fresh approach to engaging your golfers in a way that leads to fittings and sales.

“Ben Hogan Scoring Clinics” offer you a chance to create a high amount of revenue at the event, introduce your membership to opportunities to improve their game, and help you and your staff create residual revenue streams.

The typical clinic is 2 hours long. We recommend that each clinic have a maximum student to teacher ratio of 10:1. During the first clinic a Ben Hogan Golf Representative will give a 20-30 minute presentation on the Ben Hogan TK15 Wedges to explain what makes our designs so revolutionary and why Ben Hogan has received top ratings from industry media. Your staff will then spend time teaching the participants technique and tips on how to score better. We suggest that you involve your food and beverage department to help create an exciting and fun environment.

In addition to the valuable instruction and education, each student in the clinic will receive ONE Custom Fit Ben Hogan TK15 Wedge of his or her choice. This is a great way to remind your members that you and your staff are their trusted source for golf club expertise. It opens the door for your assistant professionals to create and nurture relationships with the membership. It also gives you and your staff the opportunity to create a series of lessons for individual members and groups.

Ben Hogan has been proven these clinics will fill up quickly at costs from $225-295 per participant, depending on the club and food/beverage inclusion. Your revenue per event will yield well over $500 per hour of your staff’s time.

Ben Hogan Golf will provide marketing collateral for you to advertise the clinic in the shop and around the club. We will also create an email template you can send out to your membership to promote the event.

Below is a breakdown that we can use to give you an idea of what type of revenues you can expect from your event.

Revenue Potential _________________ _______________ ____________ ____________ Number of Participants X Price Per Participant + Additional Sales = Gross Revenues

 

 

Ben Hogan Scoring Clinic Suggestions

Here are five different clinics you can offer that will appeal to a significant number of your golfers. All should begin with the golfer/attendees taking the Ben Hogan HoganFit™ Personal Bag Mapping Analysis, so that you have a foundation to speak to them about equipment.

1. Short Game Tune-up – this clinic covers the basics for pitching and chipping, and helps the golfer understand the difference and when to use each:

a. Fundamentals – stance, grip, posture b. Understanding your wedges – explain loft, bounce and spin c. Swing differences – explain chips and pitches and demonstrate/teach the difference d. Shot selection – when to chip, when to pitch

2. Bunker Clinic – Beating Your Fear of The Sand

a. This specific skills clinic should appeal to those many golfers who are intimidated by the sand. Teach basics and get advanced as the students can handle

b. Reading the lie c. The basic bunker shot d. Adjustments for various sand types – firm, soft, half-buried, etc. e. Using different clubs for different shots

3. Secrets of Wedge Play – This clinic is designed to give the teacher a forum to teach more

advanced pitching techniques – from mid-range “in-between” shots to specialty shots around the greens – flop shot, low spinner, etc.

4. Short Range Scoring – This clinic focuses on full swing short iron and wedge play, both fundamentals and shot strategies;

a. Focus on fundamentals – stance, posture, swing path b. Club selection – how to give yourself the best chances of a “good miss” by hitting to the

best side of the flag, rather than right at it. c. In-between shots – how to use hand position and face angle to dissect your in between

yardages. Includes an examination of the golfer’s lofts and shaft differences between their wedges and irons.

5. Improving your GIR percentage – This clinic gives you a forum to teach better iron play technique and strategies for hitting more greens, which every golfer wants.

a. Club selection – being honest about your distances b. When to “go for it”, when to hit to the fat of the green c. Iron play technique – differences in ball position, swing length from short irons to longer

irons and hybrids d. This clinic is a real opportunity to “amp up” the golfer experience with smaller groups

of 3-4 golfers per instructor and taking them to the course to execute your instruction on several “real” golf situations.