Scott Oldford PDF 7-figure blueprint copyscottoldford.com › wp-content › uploads › 2017 › 09 › Scott...If you’re feeling stuck in your 6-figure business, and you’re ready

7 - F I G U R E

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S C O T T O L D F O R D

A S S E E N O N :

However, you do NOT need to be a cash-millionaire to have an amazing life.

What DO you need?

› A SUSTAINABLE, SCALABLE, PREDICTABLE BUSINESS.

Why?

Because a sustainable, scalable, predictable business allows you to have the two key things that motivate nearly EVERY 7-figure entrepreneur I know:

If you’re feeling stuck in your 6-figure business, and you’re ready to focus on growing to 7-figures, this blueprint is for you. Inside, you’ll learn the six components required for you to move past where you are now in your business and bring it to a steady 7-figure business.

This blueprint is for the entrepreneur that’s already generating at least $10,000a month and is ready to put in the hard work and dedication to break free from the6-figure hamster wheel.

› NOTE: IF YOU AREN’T GENERATING $10,000/MONTH, FEEL FREE TO READ THIS GUIDE, HOWEVER,

MOST OF THESE PROBLEMS AREN’T YOUR PROBLEMS. YOU EITHER NEED TO CHANGE DIRECTION,

TAKE MORE ACTION, OR CHANGE BUSINESS FOCUS. IN THE BEGINNING, IT TAKES PURE HUSTLE

AND GRIT WITH THE RIGHT IDEA. ONCE YOU’RE MAKING AT LEAST $10,000 A MONTH, THEN IT’S

TIME TO LEVEL UP FOR LEVERAGE AND GROWTH.

Here’s the truth: 12 months from now,you probably wil l NOT be a mil l ionaire.

>> Freedom and Impact <<

S C O T T O L D F O R D . C O MT H E 7 - F I G U R E B L U E P R I N T

REAL

B US I N E S S G R O W T H S C OTT OLDFORD

› TODAY, I’M THE FOUNDER OF 3 MULTI-MILLION DOLLAR COMPANIES AND HAVE BEEN FEATURED

IN NEARLY EVERY MAJOR PUBLICATION SUCH AS INC, FORBES, FORTUNE, ENTREPRENEUR AND

BUSINESS INSIDER.

A B O U T

S.OLDFORD


I HELP ENTREPRENEURSLIKE YOU GROW SUCCESSFUL AND PROFITABLE 7-FIGURE BUSINESSES.

After 15 years of this entrepreneurship “thing”, I’ve successfully taken five of my own businesses

past the $1 million mark, and helped hundreds of other entrepreneurs surpass 6 figures.

My life’s purpose, at the moment, is to help entrepreneurs who are at 6- and 7-figures evolve their business. Instead of the never ending “Hustle Hamster Wheel,” I want to help you live a life of freedom and impact.

You may be an entrepreneur, however, without predictability, scalability and leverage you’ll never realize your big vision and claim your “why”. After doing this many times the “wrong” way, being a workaholic for years and losing millions of dollars, I guide entre-preneurs through the Six Pillars of their business. The result is profitable, scalable and predictable growth.

W H Y

IS A 7-FIGURE BUSINESS CRITICAL?


› MOST PEOPLE DON’T WANT TO TAKE THE HARD ROUTE.

They’re driven by security and comfort. They’re afraid to access the best version of their life and their reality. They want to AVOID risk.

Yet, the riskiest thing you can ever do is not live up to your fullest potential and not seek out your best reality.

Every entrepreneur should strive to have a profitable 7-figure business. It’s not about the bragging rights. It’s not about the money. It’s not even about the upgraded lifestyle.

It’s about being able to live the truest version of yourself.

To live in a world where you own your identity and have the freedom of choice.This freedom, for most, is scary.

› “WHO WILL I BECOME WHEN I CAN TRULY BE MYSELF?”

I remember the anxiety I felt asking myself this exact question once on a randomThursday night… probably around 2am. I almost had a panic attack when I realized that I didn’t know the answer.

What happens now that I’m out of debt? I asked. Who do I become? Well I’m here to tell you, don’t panic like I did.

You’ll become the exact person you need to be in order to live out yourvision and purpose.


H O L D O N S C O T T …

I DON’T KNOW MY PURPOSE.

Ah, yes… this brings me to the second biggest reason you should build a 7-figure busi-ness. It allows you to truly understand why you were born. When you have true free-dom, you finally understand what you’re most passionate about and what impact you want to bring to the world.

It’s impossible to truly know yourself when you’re stressing over the day-to-day. How are you going to pay your bills? How is your business actually going to work? Is there enough money coming in? Are you charging enough?

You must elevate to a higher-level of understanding of yourself and the best way to do this is to have a near-limitless level of freedom.

This freedom, no doubt, is costly.

However, here’s the truth.

Having a profitable, 7-figure business has given me more time, freedom, fun, fulfill-ment and happiness than any other point in my life. My 7-figure business allows me to truly do what I want in life. To be happy… to be free… and to make an impact.

My motto in life for success is:

Whatever your definition of success is... the end result is the same.

When you are able to tap into that level of success, magic happens.

That is what I want for you.

Because the best version of you is NOT connected to money. Your best self surfaces when you no longer care about money.

“Being able to do what I want, when I want,with who I want, because I want to”.


The best advice I can give you is that you need to evolve to grow. Forget whatever got you to where you are now because you can’t use those same tactics for new growth. They won’t get you to the next step in your business. They will not help you grow to 7-figures.

Every entrepreneur has a different mix of problems that will stop them from growing their business. That being said, entrepreneurs ALL have similar core patterns that create business growth. You’ll struggle with at least one (more likely a few) of the6 pillars that are required in order to create a 7-figure business.

It’s the most important exercise I provide to my clients. I guarantee it will help you iden-tify where you are in your business.

Start by taking a little time away from your business - take a walk, get a coffee, do something you enjoy that has nothing to do with work… then read on.

Now, I want you to stop being the optimistic entrepreneur that you are. You need to turn on the fact-finding, pessimistic hater in your head that you normally try to ignore.

Forget about your ego. This exercise is meant to get your head out of the sand and open your eyes to the facts of your business. On a piece of paper, write the six categories above. Under each category, write down every single problem and risk that you have in your business.

I’ll wait…

For as long as you need…

T H O S E S I X P I L L A R S A R E :

› Mindset

› Product + Customers

› Lead Generation

› Sales

› Operations + Team

› Financials

Before we go any further,I have an exercise for you.

W H A T S T O P S Y O U

FROM GROWING TO 7-FIGURES


The mindset of a millionaire, or someone with a 7-figure business is very different from the majority of society. But the most interesting thing about the million dollar mindset is that you don’t need to be a millionaire to have it.

It comes down to a few key elements and understanding them extremely well.

Here are the main mindset battlegrounds.

Anyone that grows a 7-figure business understands there are 3 things they must protect and leverage at all costs:

› Money

› Time

› Energy

Let’s start with money. 7-figure entrepreneurs realize that they must leverage the money they have by investing and spending it wisely. Yet, they know it’s about balance. More than just investing and spending, they know they must protect their bottom-line assets and cash-flow. However, it goes further than saving and spending. These entre-preneurs realize that money can be made again. Unlike much of society, they aren’t attached to the money they generate.

It may take a day, or it may take you a week. However, if you complete this exercise honestly it will change your entire view of your business.

And it better get you motivated.

Once you’ve done that, let me know. Send me an email with your biggest insights: [email protected].

With that…

It’s time to cover what it takes to bring your business from where it is now,to a successful, sustainable 7-figure business.

T H E M I N D S E T

OF A MILLIONAIRE

L E V E R A G E

AND PROTECTION


Anyone that grows a 7-figure business understands there are 3 things they must protect and leverage at all costs:

For time, 7-figure entrepreneurs realize that while you can never “get time back”, it’s easy to leverage. They are masters at leveraging their time every chance they get. In simpler terms… they delegate and delegate often.

Most entrepreneurs don’t want a “big team” and that’s fine….when they have the RIGHT team. Seven-figure entrepreneurs understand the importance of being able to delegate a task and forget about it. They trust they have the right team in place to get things done.

Without an effective team, responsibility falls back to the top. If the entrepreneur needs to hustle to get tasks completed on behalf of their team, they will never build an effective business.

Conclusion? If you want to be an entrepreneur with a 7-figure business, it’s essential you reduce the time dedicated on ANY tasks that are outside your zone of genius. At times, this sweet spot isn’t even your favorite thing to do...but it’s where your genius flows and it’s where you are most impactful.

The last thing that the 7-figure entrepreneur knows to protect is their energy. This is the most important element of the three.

Logically, as long as you’re alive, you naturally replenish your energy. But that replen-ishment takes time. And it takes more energy to do things that are outside of your zone of genius. Meaning, it’ll take more down time for replenishing energy that could have been spent more wisely and more effectively. Be smart with your energy.

Now, there’s a very specific element you must identify here.Notice how I separated you from your business just then?

As entrepreneurs, a lot of the time, we believe that we are the business.

› CEO› Entrepreneur › Business Owner › Investor

T H E R E A R E 4 R O L E S I N B U S I N E S S :

I F Y O U A R E T H E B U S I N E S S ,

YOU DON’T HAVE A BUSINESS.


You “can” be all four; however, each role has it’s own description and responsibilities. Based on your personality, you’ll typically be attracted to 2 of the 4 roles.

I won’t go into details on the specific roles today, but know…

If you build a business that’s solely dependent on you, your time, and your energy...at some point, you won’t be able to scale and you will NOT grow. What’s worse is that you’ll end up loathing what you once loved.

You’ve already heard, time and time again, that you need to state your company’s values, mission, and vision. This is essential. But I’m going to have you look at “why”a different way.

Without values, a mission and a defined vision, your business will be based uponwhatever YOU are feeling on a specific day.

And your team will end up hating you.

It’s crucial that people understand your values, mission and vision. Ideally, yourcompany should also have it’s own defined set of values, it’s own mission,and a separate vision. They don’t have to be the same… they shouldn’t be the same.

This works. I follow it in my own businesses. My vision, mission and values are different than those of my companies.

It’s hard. I get it. As entrepreneurs, it can be difficult to put our mission and vision in a tidy package. However, a company must have a specific mission and vision for long-term success. If it relies on the entrepreneur’s personal mission and vision...it can change on a dime… halting all progress and momentum for your business. When you separate YOUR mission from the COMPANY’S mission… you are free to change your vision on a whim without harming your company’s progress… it’s a win/win.

So next exercise… sit down and define your company’s mission, values, and vision. I know it can feel trivial; however, people don’t just purchase a product or service, they purchase based on your “why.” Your team, your audience, and your customers will rally behind your company when you have a TRUE and STRONG “why.”

V A L U E S ,

MISSION, VISION

T H I S

IS CRUCIAL.


“Millionaires, on average, have 7 income streams.” You’ve heard this before….you have probably heard it often. Typically, this is used to get you to invest in some type ofpassive income business or opportunity that is new-age snake-oil.

Simply put, if you don’t have a 7-figure business that operates like a machine, it’s way too early to start another business.

Here’s what happens. You start getting momentum in your business and you’re feeling good. You know what you’re doing...your confidence is at an all time high...and you have cash flow to spare.

Suddenly, there are opportunities everywhere.

But in reality… if you go down that road, and now you’re splitting yourtime and resources.Before you should. Because it will take more time than you think...it will take time away from your main focus. Your main business will suffer.

Yes, money gives you leverage. However, you need to focus on your main thing… your MAIN business until you have a fine-tuned machine. Focus has a compound effect. You need that focus in one area to cash in on the compound effect. When you’re under the illusion that you can do more than what’s possible, you lose focus… you lose leverage… you lose money.

Successful entrepreneurs know and understand this. They focus on one thing at the beginning. They put their time and energy into making that ONE thing run effortlessly. Once they can remove themselves as a business requirement, then, and only then, do they start looking at becoming an investor somewhere else.

› REMEMBER… IF YOU HAVE TO HUSTLE TO MAKE A NEW OPPORTUNITY WORK, THE CHANCES OF IT

WORKING ALONGSIDE YOUR MAIN HUSTLE ARE VERY LOW. UNLESS, OF COURSE, YOUR MAIN

HUSTLE IS ALREADY A LEVERAGED, PROFITABLE, AND SUSTAINABLE BUSINESS.

Everyone has a business idea…a cool new partnership.

And, as human beings, what do we do?

We think about investing, with this super optimistic cap on, because we know what we’re doing now.

How hard could it really be?

We could spend a weekend here and there….minimal time, but big payout.

F O C U S

VS. OPPORTUNITY


As entrepreneurs, we encounter risk on a daily basis.

Yet, we don’t enjoy it.We don’t WANT to deal with risk.Unfortunately, this means that most of the time, instead of dealing with it, we ignore risk.

Don’t fall into this trap.

Successful entrepreneurs understand the four types of risk extremely well. They manage each of risk type on a daily basis. They understand that momentum in business is based on reducing the right portion of friction (risk) while maintaining a high enough amount of risk to be rewarded.

Most of society looks at entrepreneurs as “high-risk” or as having a “high-risk”tolerance. I believe it’s the opposite. We see the world as “high-risk”so we mitigate that risk by taking ownership of it.

T H E R E A R E 4 D I F F E R E N T T Y P E S O F R I S K I N B U S I N E S S

T H A T E N T R E P R E N E U R S M U S T D E A L W I T H :

› Risk Acceptance: You can’t do anything but monitor this risk (ie. The risk of doing business)

› Risk Avoidance: You can decide to make or not make choices to avoid a certain outcome (ie. I won’t

spend more than “x” on Facebook Ads until I know the outcome, even if the cost per lead is great)

› Risk Limitation: You can do “x” in order to limit “y” (ie. Creating a new offer, if you know your

income this month isn’t where it needs to be)

› Risk Transference: You can pay to have the risk mediated (ie. Insurance)

RISK


I remember, vividly, the time I made more money in ONE week than I had the ENTIRE year before.

I cried uncontrollably. I didn’t know how to process what I had accomplished. I was so messed up that I called my grandmother sobbing.

I didn’t know who to talk to. Who could help me process the shift?

Most people talk about the fear of failure. But who talks about the fear of success?

After losing everything and going into over $700,000 of debt, I was able to deal with failure easily, however, how was I supposed to deal with success? That question was very tough for me to answer.

Here’s why. It comes down to two true mindset shifts you must understand.

First, failure is simply a data point that tells us EXACTLY what went wrong. It tells us what didn’t go how we expected. It’s easy to identify.

Second, success is scarier because most of the time, we’re not 100% certain how we achieved it. What one thing can we pinpoint that made us a success? So, not only do we not understand HOW what we did made us successful… but we don’t know how to handle it.

Our minds are conditioned for failure much better than for success. Our DNA has been devel-oped over the years to protect us from ALL elements outside of comfort. That means the uncomfort of success can seem like failure, if not worse.

Most of us can imagine huge failure. It’s how our brain protects us. We can predict what “the worst” will look and feel like.

Yet when presented with success, especially for the first time, it allows us to access our imagination, creativity, and (for better or worse) our ego and pride in ways we’ve never imag-ined.

It’s the #1 reason that entrepreneurs who have found early success typically lose it all. They don’t know how to react to their newfound freedom. Their egos get inflated and they start to believe they’re invincible. They start making emotionally bad choices.

I used to weight 360 pounds. I lost 190 pounds in less than 16 months. Something strange happened after I lost the weight.

When I was 170 pounds and looked in the mirror, I still saw the much larger version of myself. This happens a lot when you have a huge change in your life like I did. Your mind takes time to catch-up with reality. This also happens when you face failure… or success.

F E A R O F F A I L U R E

AND SUCCESS


› Everyone thinks their

marketing is okay. Or, they’ve

been pitched with so many

programs, they don’t believe

they’ll learn something new.

› This product is a painkiller,

however, the market doesn’t

see it as one, and it’s not easy

to convince them otherwise.

› Leads for this product

typically cost anywhere

from $8 to $14, which for

an online product, is high.

A T R U E

PAIN-RELIEVING PRODUCT

It’s the reason why so many people ignore their debt or pretend it isn’t real.And it’s the reason why many people who have success go out of control overstating the success to themselves (and exaggerating why they were a success).

In my experience, failure AND success, when given time, build incredible character. But you MUST attach the process to the result. Why did you succeed? Why did you fail? What EXACT-LY did you do? This is where character is built.

The fear of failure or success is a very real thing. In my experience, I’ve found that the most important thing to remember is that “this too shall pass.” Regardless if you’re a success or if you consider yourself a failure, you’re still a very valuable human being who can magnify your unfair advantage in any situation.

Cut the anchors of success and failure. Simply be the person who is going create exactly what you want in life and remember that you are enough.

There are two types of products: vitamins and painkillers. The majority of entrepre-neurs are so optimistic about their product or service that they can convince them-selves that their vitamin is a painkiller. Because it’s easier to sell a painkiller than a vita-min. But the harsh reality is that most entrepreneurs are selling vitamins.

It’s essential that your product or service is a painkiller.

Now, for the tricky part. You’re likely so attached to your product or service that you won’t know if it’s a painkiller or a vitamin.

The interesting part about having a pain-relieving product is that sometimes, it CAN be a vitamin… simply disguised or layered with what someone believes is an actual pain.

I’ll give you an example: At LeadCraft, one of our products is a $1,000 Lead Generation Training and Support Program. It’s sort of the “all-in-one” product to help people implement marketing funnels.

HERE WERE OUR OBSTACLES WHEN WE FIRST LAUNCHED THE PRODUCT:


G E N E R A T I N G

A FLOOD OF QUALIFIED LEADS

In order to combat this, we created a lower-level, $497 product which attacked the #1 problem that most online entrepreneurs believe they have: Facebook Ads.

We knew that most people don’t have a Facebook ad problem, they have a funnel prob-lem. So we help educate them to Facebook ads, while also educating them to the real issue in the marketplace - that most entrepreneurs need help with their marketing funnels. Then we upsell these clients to LeadCraft.

When we launched the Facebook ads product, our lead generation cost was $1.50 and we were able to generate $5 for every $1 spent in the first 72 hours. We also had 35% of those leads buy LeadCraft as an up-sell in the first 72 hours and 50% within the first 28 days.

As an entrepreneur, you need to look outside of the box you’ve created for yourself. If you have a product that is a painkiller, but it’s not perceived that way, you need a change. You either need to devise a way to show it as a painkiller OR you need to refo-cus the product to a niche or sub-set that allows you to easily sell.

Ask yourself this question: If you had to pitch your product in 90 seconds to your perfect customer, how excited would they be?

› If they aren’t excited, you have a lot of work to do.

I founded my company, LeadCraft, to help entrepreneurs with the BIGGEST problem that they have in their business.

Getting enough customers to pay them for the value they deliver.

Simply put, most entrepreneurs are on the Six-Figure Hamster Wheel because they don’t have an automated way to generate leads.

I once built a million dollar company off referrals and networking. I “lucked” my way there. And then it came crashing down. Why?

Because, I could only grow it based on hustle…Phone calls… Events… Facebook Groups…The problem is… if you don’t have automated lead generation, it’s so difficult to grow because you don’t have the #1 thing required in all businesses.


B A S E L I N E

PREDICTABILITY

If you can’t cover your expenses each and every month, at a bare minimum,on auto-pilot, your business is fundamentally broken. Your hustle isn’thelping you grow, rather, it’s helping you maintain a baseline.

This is dangerous. Think about it…

How can you make hiring choices if you don’t know where next month's money is coming from? How can you actually take time for yourself? How can you do anything?

› IF YOU ONLY HAVE ONE TAKEAWAY FROM THIS GUIDE, IT SHOULD BE THAT YOU CANNOT GROW A

7-FIGURE, SUSTAINABLE, SCALABLE BUSINESS AND HAVE ANY SORT OF FREEDOM WITHOUT A

STEADY FLOW OF QUALIFIED LEADS. FREEDOM REQUIRES A LEVEL OF CONTROL THAT IS ONLY

ESTABLISHED WHEN THE VALUE DISTRIBUTION ISN’T CONNECTED TO YOU AS THE OWNER.

Further, when it comes to online marketing, most entrepreneurs are doing it wrong. This is because as the “small guy,” you don’t have a big budget.

This is why my SSF Method has been covered on Entrepreneur, Business Insider, Inc and more. Because, simply put, online marketing and lead generation is about creating an automatic delivery of an experience that turns a stranger into a customer.

Fix your lead generation problem and you’ll quickly grow.

Business is simple. > People pay for value. > You deliver value.› If you can’t distribute the value automatically, You have to spend time to do it.

They launch a new product…

They get on the phone…

They write more content…

They send more emails…

Whatever you can do to promote the living hell out of what you sell.

YET… EVERY. SINGLE. TIME.

IT COMES DIRECTLY BACK TO YOU.

THIS IS WHERE MOST ENTREPRENEURS ON THE SIX-FIGURE

HAMSTER WHEEL GO INTO DELUSIONAL MODE…

THINK ABOUT IT:


S A L E S

AND VALUE CONFIDENCE

Imagine this….You are on a sales call, but still have 30 more calls booked.You are hosting a webinar, but you’ve already hit your monthly goals.You have more clients than you can handle.

Would you be nervous or afraid to tell a potential client your price?Would you go against your values of delivering equal value for money?

Doubtful, right? Entrepreneurs that struggle with charging what they’re worth fall intotwo main buckets.

› IMPOSTER-SYNDROME OR SCARCITY.

Imposter-syndrome happens when you ask yourself… why me? Entrepreneurs do what they are good at. Chances are, whatever you sell seems simple to you. So, why would people pay SO much for something SO easy?

Once you realize that value is based on the ROI of your time, advice or product and you charge based on that, the game changes.

Scarcity is when entrepreneurs don’t have their lead generation automated.They don’t have a calendar full of sales calls or an abundance of people showing up to their webinars and sales pages. It’s very difficult to sell from a position of low scarcity.

At LeadCraft, we generate over 1,000 leads per day. If someone doesn’t want to work with us on the

terms we’ve set, that’s ok. We won’t starve without them so it’s easy for us to let go of leads that

aren’t a good fit.

For me personally, when I have a call with a potential lead about mentorship and I tell them my price

(10x the industry average), I don’t hesitate. I don’t need to work with that specific individual. I have

a steady supply of people who want to work with me. If they balk at the price, I will take more calls

and find a client that better understands my value.


O P E R A T I O N S

AND TEAM

Now, this isn’t about being better than your potential customers and saying you don’t need them. However, it’s important for you to realize your value. You must be in a place of abundance - this allows for potential clients to truly understand how impactful you will be in their life or business.

Further, you’ll always do your best work when your client sees you as an authority figure and is emotionally, logically and financially committed.

Those who are “half-in” will get quarter-sized results. All in, or nothing.

In the end, the sale process is very simple. I personally use a 4-step close. For more detail, I’ve recorded a quick 9-minute video detailing it. Just remember, if you combine the abundance mindset with truly believing in your value, you and your team will close far more customers at prices that allow you to have true profitability and impact.

I’m good at a lot of things. Two things NOT included in my wheelhouse….operations and managing a team.

Most entrepreneurs fall into one of two bucketsThey excel at operations and team management but struggle with marketing and salesThe exact opposite - they are great at marketing and sales, but not with operations and team management

› YOU CAN’T BUILD A 7-FIGURE SUSTAINABLE BUSINESS WITHOUT A TEAM.

Many entrepreneurs I work with dread having to manage a team and or focus time on the operational side of a business.

The problem is… most entrepreneurs are afraid of hiring a full-time person because…*drumroll*

Cashflow ;) (Remember what sales and marketing does?)

So, the issue is that you have a bunch of half-baked freelancers that are working for you. What’s worse is you’re not delegating correctly. Instead of delegating outcomes (ie. I want X result), you are delegating individual tasks (ie. Do this 1 thing). When you delegate tasks, it reduces very little of your actual workload. But, the people you can delegate outcomes to cost far more.

So, here’s my best advice when it comes to operations, simply becauseI’m not an expert in this area.


The first thing you need to do (in most businesses) is hire either project manager or a head of operations. This person, ideally, will take your ideas, projects and outcomes and bring them to completion.

Because you’re likely the visionary in your business, but have an issue with being able to execute. It will be impossible to get where you want to go without a team. However, that doesn’t mean YOU have to be the one that manages the team on a day-to-day basis.

I remember a question my mentor once asked me. I had fired everyone on my team and gone back to generating a million a year through consulting. One day, he asked me, “Scott, based on the goals in your life, are you truly going to be able to do it all without a team?”

That question changed everything.

I accepted that I was not the person that should be focused on the day-to-day opera-tions of my company. I hired someone to take over operations and slowly empowered them to take over all day-to-day management of the company. I focused on imple-menting the culture, values, mission and strategy for the company. My team brought those ideas to life.

This is how I manage LeadCraft today. Outside of team meetings, I typically only talk to 2 of 14 team members on a daily basis.

Another important section related to operations is under the systems and processes umbrella. As an entrepreneur, systems and processes always tend to be an internal fight.You love them, because they allows you to delegate and leverage your time and energy.You hate them because they are difficult to create, manage and implement.

› WHAT IF YOU DIDN’T HAVE TO DEAL WITH ANY OF IT?

Well, if you hire at the right time when setting up your business, it’s your team who should be developing your processes and operations, not you. Because, as we’ve already established, operations probably aren’t your strong-suit. And even if they are, is it the best use of your time and energy? Probably not.

See, by empowering your team to create these processes, it allows your company to have a repeatable process that is developed internally by those who do the work on a day-to-day basis. Because, your team will will be more invested in processes they have created. They will understand the reasons behind the process and believe that com-pleting them correctly will benefit both themselves and the company.

And you will be free to focus your time and energy in your zone of genius.


F I N A N C I A L

VISIBILITY

Honest reflection time…

› DO YOU KNOW HOW MUCH MONEY YOU’LL MAKE 90 DAYS FROM NOW? › DO YOU KNOW HOW MUCH MONEY YOU ACTUALLY MADE LAST MONTH?

Most 6-figure entrepreneurs made spending decisions like this:Check bank accountCheck next 30 days of cashDoes it “feel” good?

› YES? I’LL SPEND › NO? I’LL DELAY

Problem is… now you’re emotionally spending the money of your business. If you don’t run your business on actual data, then you don’t have a business. You’re playing an evolved version of the MGM slot machines. Don’t do that.

Financials inside of your business are tricky.

The faster you grow, the less money you have.The slower you grow, the less chance you have at hitting the momentum you want.

Cash flow and your financials come down to a few important factors.

First, it’s important that you’re tracking your numbers and your liabilities. Your liabilities are not just taxes, but things such as potential chargebacks, refunds, etc. 1

REAL

B US I N E S S G R O W T H S C OTT OLDFORD

2 Second, it’s important that you have at least 90 days of an accurate financial forecast. There is a huge difference between your monthly or quarterly goals and your cash flow projections. Many entrepreneurs attempt to make their projections based on their goals. This is a massive mistake. If you do this, most of the time you won’t hit your goals and now you’ve made bad financial choices based on the goals you didn’t hit.

Instead, your revenue projections should be based on your non-hustle revenue and what you know you will collect. This is a big shift. Now, when you spend your money, you know what is actually available to you and what isn’t.

3 Third, it’s important to realize that as you gain traction in your business, the momentum and new opportunities will blind you. It will feel like you have to take immediate action on once in alifetime opportunities like hiringor PR opportunities.

Let me be the first person to tell you, the world is FULL of opportunity. A lot of the time, it’s the right thing but the wrong time.


Instead, deal with these three issues to avoid yourbusiness being an overnight failure waiting to happen.

Oh -- and pay your taxes.I made that mistake. Getting served papers owing $250,000 isn’t fun.I learned that lesson for you. Don’t repeat it. It’s not fun.


H O W T O G A I N

MASSIVE MOMENTUM IN YOUR BUSINESS

Momentum is the drug of choice for entrepreneurs. Without it, we go crazy. But, with so many things on your mind and so many choices… how do you create momentum?

Momentum is created by being able to reduce friction and risk.

This is the core job of an entrepreneur. You must create continuous motion by focusing the 6 pillars. Remember this list?

You must continually move things forward, while simultaneously working to reduce the friction and risk to both you and your team.

You do this by having an effective series of systems for everything from finances to marketing to everything in between.

On a daily basis, this means a series of juggling acts. Juggling to get to the promised land of hiring a team that works day-to-day on specific business outcomes instead of just tasks. Once you have hit your stride with this, it’s a game-changer. You gain the freedom to move from being an entrepreneur into a CEO or Business-Owner role (or both).

What you must remember is that at the beginning (likely where you are now), momen-tum comes from hustle. But in order to scale past 7-figures, you can’t hustle your way into momentum without significantly decreasing your quality of life.

This is why leverage and systematic, automated processes are your best friend if you wish to grow. It’s also why it’s essential to keep track and have a deep understanding of the six-pillars of your business.

› Mindset

› Product + Customers

› Lead Generation

› Sales

› Operations + Team

› Financials


W H A T

TO DO NEXT?

Here’s to freedom, impactand a legacy that l ives beyond us.

At this point in the guide, your head is spinning.

My suggestion is to take your weakness list and ensure it’s on a spreadsheet.

From there, ensure that you are focusing on the most important changes inside of your business.

7-figures isn’t difficult, but no one said it was easy.

To learn more about how we can work together to get you off of the6-Figure Hamster Wheel, check out how I can help here.

Or, click here to message on Facebook and we can take it from there. :)

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S C O T T O L D F O R D . C O M

Documents

Scott Oldford PDF 7-figure blueprint copyscottoldford.com › wp-content › uploads › 2017 › 09 › Scott...If you’re feeling stuck in your 6-figure business, and you’re ready