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Case PresentationOn

´SCRAP TO SALEµ

Presented by:-  Vineet Kumar Singh (16)

Praveen Mayar (17)

Kamal Sewani (18)Binoy Philip (19)

Sunil Singh Baghel (20)

Shrikant (21)

 Varun Rai(22)

 

EDUCATION &

RESEARCH

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INTRODUCTION

This case is about ´The ReUse Peopleµ.

The ReUse People is a deconstruction company.

Warehouse in Oakland and California.

Ted Reiff, co-founder and president.

TRP become the leading deconstruction

contractor.

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TED RIEFF LIFE

&

COMPA NY BEGINNINGS Ted Rieff graduate from Ohio state university.

He began his career working for the data

processing consulting firm management horizons.

Started his own Investment Bank.

Started a similar Bank in Mexico.

Returned to the united state in 1993.

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A fter the success of donation spurred , Reiff wrote abusiness plan for the resale of building material to Mexicancontractor.

Donated materials included Lumber, doors, windows,cabinetry and appliances for new constructions.

Bishop and Reiff were very excited about their businessidea but non profit incorporation was a lengthy process andit will take so much time for the government to register

their organization.

So because of this Reiff change its name to The Reusepeople.

CONTD«.

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ISSUES IN THE C A SE

TRPs main hurdle in selling services tohomeowners was the cost of deconstruction,which was much higher than demolition.

Careful storage during the deconstructionprocess was critical.

In 2004, deconstruction was still a fledging

industry in the United States increasing landfillfees.

There was little conflict between employees andpromoters.

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Construction and demolition industry produced

approximately 30% of the solid waste in United States

in 2003.

Only 20-30% of the whole waste was recycled.

Sales is good, but the profit margins are very less.

Stricter regulation would slow the industry·s growth

and would affect TRP directly.

CONTD«.

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A s the most of the windows and doors contain lead

based paints.

Without sales of material containing lead based paintsforcing them to rethink on their business model.

A nother problem which company was is facing

regarding the Government IRS.

Earlier than this, Homeowners were often donating

material and getting tax deductions as high as

$80.000.

CONTD«.

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Reiff worried that too many homeowners with such

large deduction would prompt the IRS to investigate.

Create roadblocks preventing homeowners from

realizing the full value of donations.

For expanding any business, each new location

requires $2,50,000.

CONTD«.

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BUSINESS COMMUNIC ATION

New plans were often discussed within the

workplace.

Priority of each and every member of company isto sell the vision of ´The ReUse Peopleµ.

Only organization to provide deconstruction

services and material reuse in the country.

They use to educate customer regarding

environment.

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The company often competed against demolition

contractors, so its sales people had to educate the

homeowners and general contractors aboutdeconstruction.

Nice demonstration of spreading information about

deconstruction, their environmental impacts and itsfinancial benefits.

By selling bumper stickers and T-Shirts containing

humorous quotes such as ´I bought your grandmotherscommode at the ´The ReUse Peopleµ

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LE A RNING'S

Reuse policy of ´The ReUse Peopleµ

Deviation in Industrialization.

Effects of internal & external communication ondecision making.

Financial consistency with Environmental Benefits.

Scope in Recreation of products.

Maintaining Corporate Social Responsibility.

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REFERENCES

Case Study

Website : thereusepeople.org

Thank U