SCTE – The Method Bill Schankel, Director, Member Marketing, Planning and Publications Pam Nobles,...
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SCTE – The Method Bill Schankel, Director, Member Marketing, Planning and Publications Pam Nobles, Director, Education and Certification Robin Fenton, Director, Chapter Support
SCTE – The Method Bill Schankel, Director, Member Marketing, Planning and Publications Pam Nobles, Director, Education and Certification Robin Fenton,
SCTE The Method Bill Schankel, Director, Member Marketing,
Planning and Publications Pam Nobles, Director, Education and
Certification Robin Fenton, Director, Chapter Support
Slide 3
SCTE the vision Incorporating SCTE into your chapter through
Communication Tools & Resources New Program & Services
Retention & Recruitment
Slide 4
Communication Before the Meeting Begins Know your audience Know
the goal of your communication Craft a clear, concise message Be
redundant in your message Consistency is Key Name Recognition
Quality of Service
Slide 5
Messaging for your Meeting Step 1: The Set Up Step 2: The
Introduction Step 3: The Value Proposition Step 4: The Technical
Content Step 5: The Follow Up
Slide 6
Step 1 - The Set Up First Impressions are Everything Signage
Registration Table Volunteers
Slide 7
Samples of Signage
Slide 8
Step 2 The Introduction The Who, What and Why of Your Event The
attendee needs to know who they are listening to, what they are
going to do and why they need to be there Start with a welcome to
your attendees Who: Give the name of your SCTE Chapter and your
officers What: Describe the event, with a brief outline of what
will be happening during the day Why: Explain the importance of
this event and why your SCTE chapter is offering this type of
technical training
Slide 9
Step 3 The Value Proposition Validate the Value of Your Chapter
and SCTE Your Chapter is their local connection to technical
resources for the industry Highlight upcoming Chapter events
Showcase experts within the chapter SCTE membership provides
technical resources LiveLearning, Certifications, Bookstore
materials, Tech Tips $68 is a minimal investment for the return you
will get professionally and personally
Slide 10
SCTE Value Statements Certifications Showcase Technical Know-
how Live Learning Free one-hour technical web-based session Tech
Tips Quick-hitting engineering information SCTE Foundation Money
for training and education Implication Papers Overview of new
technology and the impact on each level of the network Primers A
short explanation of a new technology explained in a multimedia
format Your Chapter Always emphasize the importance of your
chapter
Slide 11
Step 4 The Technical Content Increase Competence and Prestige
Aids Professional Development Think Industry Focused vs. MSO
Slide 12
Step 4 The Technical Content SDV Tru2- way Drop IPv6 Tech
Super- visor
Slide 13
? ?!! Step 4 The Technical Content ? ?
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1 1 30
Slide 19
Step 4 The Technical Content
Slide 20
Step 5 The Follow Up The event is only the beginning Thank the
attendee for taking part Provide them with a take away SCTE
brochure, flyer, or promotional item Add their information to your
mailing list and continue to reach out to these individuals with
announcements about upcoming meetings
Slide 21
Tools & Resources SCTE has the Tools to make your job
simple The following items are readily available for your chapter
to utilize when communicating your messages: Chapter Websites
Newsletter Template Communication Toolkit Event flyers,
registration forms, applications SCTE Video SCTE PPTs SCTE
Marketing Materials SCTE Promotional Items
Designed to help cable system operators leverage the financial
and environmental advantages of implementing green strategies. SEMI
will target key areas: Energy management processes and products
that can reduce current operational costs Renewable energy
technologies that can benefit operators with ROIs of three-to-seven
years Recycling and recovery techniques that can minimize the
disposal effects of outdated equipment.
Slide 29
Primers
Slide 30
Virtual Classrooms
Slide 31
Partnerships SCTE is working hard to expand its reach SCTE is
partnering with industry leaders to create content CommScope Drop
Installation Fundamentals Spirent Implication Papers SCTE is
partnering with industry associations to create awareness American
Cable Association (ACA) NCTC CableLabs
Slide 32
4.5 hour course focused on broadband installation and
troubleshooting. Course covers approximately 30% of Broadband
Premises Installer (BPI) certification. Course is currently full
for 2010 but we are adding interested chapters to a waitlist.
Slide 33
Retention Retaining your _____________: Communication
Consistency Value
Slide 34
Member Recruitment Campaign SCTE is proud to announce a new
membership recruitment Campaign Campaign Timeline: April 15 to
August 31, 2010 Campaign Logistics: The SCTE Chapter that recruits
the most members during this time frame wins. A first, second and
third prize will be awarded Campaign Reward: The winning Chapter
will receive recognition at SCTE Cable-Tec Expo 2010, a trophy and
a feature at www.scte.orgwww.scte.org See the handout for further
details