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8/20/2019 SDFI 2016 Revenue Alfred http://slidepdf.com/reader/full/sdfi-2016-revenue-alfred 1/22 !"#$%# '( )(* +#',%*+,-.*#/

SDFI 2016 Revenue Alfred

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Page 1: SDFI 2016 Revenue Alfred

8/20/2019 SDFI 2016 Revenue Alfred

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!"#$%# '( )(* +#',%*+,-.*#/

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Background

• !"##$%&'(0 1+,23*%4(5# 6(78(.)'#+9 6:;9<$"#%=$)9 >$),*(+9 #*4/

• *#$+,-".'( 0 8(.)'#+ (? @"?+#' 6$5,*$"A$)$2#=#)*9 <*$)?(+' B,%*(+C DEF

• /01& /$ 2- 0 G3# H)'.%*+C <*$)'$+' I$J)2%C%*#= ?(+ KELM !"$)%/ <$$< 5"$N(+= ?(+ "$+2#

-$)M% $)' $%%#* =$)$2#+%• !13,&1' 41,.$5 0 OP/QA

• 4$+$%"$ 6&-#( 0 8(.)'#' REES9 T$.)43#' REEU9OSVFM RELE +#W#).#9 OLE/R= RELP +#W#).#/

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• @ I#W#).# A('#"X I,23* Y(ZX 1.* H[= \.%* $ %*$+*.5/

• H* $"" %*$+*% Z,*3 !+('.4* <*+$*#2C0 ]#^)2 *( !+('.4*_A$+M#* 8,*

• GC5#% (? I#W#).# A('#"%

• B(Z *( 63((%# *3# I,23* A('#"

• 1+,23*<4(5#[% I#W#).# !3,"(%(53C $)' <(=# T#%%()%/

Outline

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@+# C(. ()# (? *3# ?(""(Z,)2 4(=5$),#%X

When should I worry about my Revenue Model?

H? )(*9 *3#) *3# $)%Z#+ ,% 5+(-$-"C +,23* )(Z/

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dH? H 3$' $%M#' 5#(5"# Z3$* *3#C Z$)*#'9 *3#C Z(."' 3$W# %$,' ?$%*#+ 3(+%#%/d

7 B#)+C 8(+'

Getting to Product/Market Fit: Build Things You Want

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Steve Blank : “Customer Validationproves that you have found a set ofcustomers and a market who reactpositively to the product: by relievingthose customers of some of theirmoney.”

Getting to Product/Market Fit: Customer Validation

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!"#$ &'() *#+', *#-* .-/$01+1 ,$2', *& 30&456*7.-08$* 9*:

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Getting to Product/Market Fit: The Only Thing that Matters

7 A$+4 @)'+##%%()

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So What is a Revenue Model?

• I#W#).# =('#" ,% $ %C%*#= -C Z3,43 $ -.%,)#%% =()#Jf#% (+ '#+,W#% b)$)4,$"2$,) ?+(= ,*% 5+('.4*%9 %#+W,4#%9 *#43)("(2,#%9 $)' %(".J()%/

• @ 4+,J4$" 4(=5()#)* (? *3# -.%,)#%% =('#" Z3#+# ,* '#b)#% *3# Z$C *3#

#)*#+5+,%# =$M#% =()#C (+ #%*$-",%3#% #4()(=,4 %.%*$,)$-,",*C/

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Why is the Revenue Model Important?

• 6+#$*#% 4"#$+ 4.* ',+#4J() ?(+ b)$)4,$" %.%*$,)$-,",*C/

• <3$+5#)% -.%,)#%% (-\#4JW#% $)' ',+#4J()/

• g#*#+=,)# -.%,)#%% W,$-,",*C9 %*+#)2*3 (? -.%,)#%% =('#"9 $)' 5,W(* 5(,)*%/

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Types of Revenue Models

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E&0$# 7,3 K1#= 41G-#HHH:'15$=!#-C5F"%5,%@= BL',1&$M4$F$##1'=70,#5HHH31#&(

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Subscription

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Advertising

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Transaction

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• :$%C *( .)'#+#%J=$*# =$+M#J)2 4(%*%

• g.$"7%,'#' 4.+$J()

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Licensing

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• g#5#)'#)4C =('#"

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So How do you Choose the Right Model?

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• `3$* C(.+ .%#+% Z$)* $)' W$".#X

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Ask Your Customers

`(."' *3#C 5$CX

g( *3#C $"+#$'C 5$C W#)'(+% .%,)2C(.+ =('#"X

`3$* ,% *3#,+ =$\(+ 5$,) 5(,)*%X g(*3#C 3$W# =()#*$+C "(%%#% J#' *(*3$* 5$,)X

`3$* =('#" '( *3#C 5+#?#+X

;+ 4(."' $ )#Z =('#" ',%+.5* *3#=$+M#*X

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Alignment

@",2) C(.+ +#W#).# =('#"Z,*3 C(.+ ,'#$9 ?#$*.+#%9*$"#)*%9 -.%,)#%% =('#"9 #*4/

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BrightScope’s Big Bet

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Taking the 1st

Step

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G$"M *( 4.%*(=#+%

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@)' $ b)$" *3(.23*r