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SDS PODCAST EPISODE 53 WITH VIRGINIA MENDONCA

SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

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Page 1: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

SDS PODCAST

EPISODE 53

WITH

VIRGINIA MENDONCA

Page 2: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Kirill: This is episode number 53 with Aspiring Data Scientist

Virginia Mendonca.

(background music plays)

Welcome to the SuperDataScience podcast. My name is Kirill

Eremenko, data science coach and lifestyle entrepreneur.

And each week we bring you inspiring people and ideas to

help you build your successful career in data science.

Thanks for being here today and now let’s make the complex

simple.

(background music plays)

Hello, hello, hello. Hope you're having a great week, a very

exciting and interesting week, and today we've got an

inspiring guest. Virginia is an aspiring data scientist. So

Virginia came from a background in databases and now

she's decided to transition her career into data science. And

the reason for that is because she has a greater vision for

her future. She has a vision of doing good for the world. And

she can see that it will be much easier to do that by knowing

data science. How cool is that.

In this podcast, we talked about quite a few things. We

talked about how Virginia goes about understanding what

skills she needs to learn and how to break into the space of

data science, about understanding when it's appropriate to

take a step back in your career and take a step sideways

without regretting all the effort that you've put into your

career, but instead leveraging your career to build a new

career in a different space, such as data science.

Page 3: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

We also talked about how goals and dreams are different

and how it's important to have a dream and be passionate

about it and always work towards it and how to line yourself

up for success in your dream. How not to just jump at it,

but actually understand the right career path that you need

to select for yourself based on what type of person you are in

order to line yourself up for success in your dream, in your

vision for your future.

So a very interesting and inspiring podcast, especially if you

are in the outskirts of just starting into your career, of just

starting out into the space of data science, or if you already

have a career but you want to transition into the space of

data science. And that's what we're going to be talking about

today. And without further ado, I bring to you Virginia

Mendonca, an aspiring data scientist.

(background music plays)

Welcome everybody to the SuperDataScience podcast. Today

we’ve got a very special guest, Virginia Mendonca calling

from Slovakia. How are you going Virginia today?

Virginia: All fine here. Thank you for inviting me.

Kirill: Oh it's great to have you. So tell us a bit about yourself. You

are a student. You're studying data science. You're trying to

get into this space. Is that correct?

Virginia: Yes. I'm very thrilled to understand data science. It's been a

while I am into this study, basically online courses which

I've been finding one interesting then another. And that's it.

I'm studying and finally I found a chance to go deeper in it.

Page 4: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Kirill: Ok, awesome. And you're listening to the podcast at the

same time. Because the way we met, you actually sent me a

long comment on how I could do the podcast better. Or

basically some tips, which I really appreciated about how I

communicate with guests and so on. So how are you finding

the podcast?

Virginia: It's because I find it an amazing and brilliant idea from you

that I thought maybe I should tell him some tips that if I can

help him with something and if he can see this, maybe he

will think about it. Because it would be nice to improve. Just

improve. When you see something that's really great, you

think about improving it. When you don't believe in it, you

don't even go there. And you wouldn't bother with this. But

this for me is a really great way to reach out to all the data

scientists and future data scientists, to empower their vision

and that's what moves us.

Kirill: Yes, yes. And thank you, that was a great thing to hear.

Really appreciated the comments and definitely something I

take on board. And then I was a bit straightforward, and I

said ok, cool, looked at your LinkedIn and I was so surprised

by your background. I couldn't not invite you onto the show.

And then it was very interesting because when we just

started the call, just now for people listening, we were just

on the call before the podcast, and I honestly thought that

Virginia is from Bratislava and that she's travelled to all

these different places. But it turns out it's a completely

different story and it's even crazier than I thought. So tell us

a bit about your background. Where are you from and how

has your life taken you to all these different countries, all

these different places in the world?

Page 5: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Virginia: Well, first of all I would like to note that now I understand

why the recruiters come to me already thinking that I am

from Slovakia. It's not clear. But now I think I will make it

clear on LinkedIn. Anyway, my life has been challenging,

mostly challenged by myself. When I was in Brazil, I was a

DBA, working with SQL Server.

Kirill: Sorry, just to start, you're actually from Brazil? Because we

still haven't gotten that clear.

Virginia: Yes. I am Brazilian. Totally Brazilian!

Kirill: Ok.

Virginia: And I started working with databases. It was my first

experience with the IT area. Since then, I've spent 7 years

working with databases, mostly SQL Server. I was working

in Brazil, and I felt like I missed some international business

knowledge. I wanted to improve my business knowledge

because I felt it was needed to have my own business. So

thinking much about it, I thought about studying it outside

the country to have a bolder idea of it. So I went to Ireland. I

was in Dublin for a year studying and after that, I really

liked the style here in the European Union and I decided to

stay. And then I applied for jobs in all of Europe. And the

first one to give me an opportunity was AT&T here in

Slovakia. So I thought, why not? And there I go.

Kirill: Amazing, amazing. So you challenged yourself to get out of

your comfort zone. Big change from Brazil to Dublin. Even

just temperature-wise, it's crazy!

Virginia: Yes. Mainly from Brazil to Ireland. Because in Slovakia, right

now you can feel it's warm outside. It's 18 degrees. And it

Page 6: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

can even reach much more, like 30 degrees! In Ireland, it's

super windy and cold. And that's what I faced the entire year

I was there. And a few sunny times.

Kirill: So Slovakia is a bit better than that?

Virginia: Yeah, it is.

Kirill: Fantastic. There’s so many places we can start, but let’s

probably start with your decision to stop your career in

database administration and move to data science and data

analytics. What triggered that change? For somebody

listening to this podcast, if they have a career of 7 years in a

certain area, they might be attached to it, they might be

thinking, “I’m already very good at this. If I decide to go to

data science or data analytics, I will have to start from zero. I

will lose all of the years of effort that I’ve put into my career

and the progression in my career that I’ve had.” So how did

you go about thinking about that challenge? It’s such a big

step to move to data science.

Virginia: First of all, it’s about the perspective you take over the

situation. If you see this like an opportunity to increase your

skills, your real skills, it’s never lost. Even the database

knowledge, managing database knowledge that I’ve got, it

will help me to understand, to have a broader view over the

data science itself because we need to know also where it is

stored and also how it is managed, it’s the backstage of this

focus. So I think every knowledge adds up, mainly when

we’re talking about data science. Because you can find

people from all the other professions.

I’ve been reading and listening and watching videos and

people that have other backgrounds, they can even reach

Page 7: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

data science and be successful in it. So I’ve been very keen

to go into this path which offers such broad ways to go. Like,

I can use it like a tool in whatever I would like to study, and

this really fits on me because I love having different options

and freedom to choose and go wherever I want to go. So this

is perfect because I can apply it in whatever I feel that is

interesting.

By the way, statistics is something that I had before. When I

started my university life, the first course I did was statistics

and I thought, “No! When am I going to use that?” At that

time, I was a teenager and now I understand. Maybe now I

can finally use and understand that knowledge.

Kirill: Okay. Wow, that’s a great overview. I also had a course in

statistics at university. At the time, it was so vague in terms

of the applications, how would you ever apply this unless

you go into actuarial sciences or something very specific, but

now I actually rediscovered statistics for myself just recently

when I was creating the statistics course. It’s so interesting.

There’s so many different applications you can do in

analytics and data science.

Yeah, thank you so much for that overview. It’s great that

you have this perspective, that you’re not missing out.

You’re actually learning something new. You’re progressing

in a bit of a different direction, but at the same time you’re

leveraging your skills where you can. I think Einstein said

that if you’re not learning, you’re dying, something like that.

So, if you feel that you’re not learning in your career, then

why stay there, right?

Page 8: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Virginia: Exactly. Yeah. I believe knowledge totally adds up. You’re

never losing. You’re always increasing your capacities or

perspective, actually. The more experience you have, the

more knowledge you have, the more different perspectives

you can have over happenings in your life. That’s all it’s

about.

Kirill: Yeah, totally. So what was the first step that you took? Was

it that degree in Dublin? Was that your first step into data

science, into analytics?

Virginia: Actually, that was into business. I had no idea I would end

up in data science. Actually, I am into this passion for

having my own business and never thought that I could use

a tool like data science to help me out. Lately I had this

insight, like three months ago, I’ve been reconsidering to

change my career because I felt very interested in the

course. Mainly there’s a “Data Science A-Z” course that you

offer on Udemy. That was amazing. I was really enjoying it

and most of the time at work thinking of it, nothing else. So I

thought, “Oh, my God. This is interesting. I could have many

insights and if I had my own business it would leverage my

career, my business itself to the proper insights.” I was

thinking about it and I was studying this and during three

months I was really keen for doing this. And inside AT&T I

found this possibility. There were open positions and I just

applied for it.

Kirill: Okay. That’s really cool, that you just applied and it

happened that there were positions that you were interested

in at AT&T at the time.

Page 9: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Virginia: Yeah, it was a series of coincidences. I was feeling super

interested in understanding it deeper and also there were

these positions available at AT&T and I saw them. Usually I

never see and this one really caught my attention, obviously,

because this interests me. So I told them I have to decide if I

will go for it, is this what I find more meaningful for me and

to start this career in this area.

Kirill: Okay. That’s really cool. Tell us a bit more about AT&T. I’ve

encountered AT&T in America. They do mobile phones, they

sell mobile services. Is that the same company that you’re

working for? Do they do the same thing in Europe?

Virginia: Yes, it’s exactly the same company, but here they don’t do

the same. Here we are managing the services or — in this

case, I was into managing the database, the systems that

are actually in there, in the U.S.A. So I was basically taking

care of services in U.S.A., not in here.

Kirill: Oh, okay. So it’s like an outsourced operation from the U.S.

in Europe.

Virginia: Exactly.

Kirill: Interesting. So what do you do currently at AT&T? I see on

your LinkedIn it says ‘data integrity asset analyst’. What

does a data integrity asset analyst do?

Virginia: Well, the moment I changed to this position, it is inside the

asset life-cycle management of AT&T. It takes care of the

assets, all the information of the AT&T assets. So we have to

gather this, we have to collect all the data from software and

hardware altogether from different database. Basically, as

far as I can figure out, they’re being gathered by software

Page 10: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

that is called Asset Manager. Through these, we collect and

analyse the data from AT&T systems and then we can

compare and understand the overall data integrity.

Kirill: Okay. Very interesting. It sounds like you’re very involved in

that first, initial part of the data science lifecycle where

you’re kind of data preparation, data collection, data

cleaning maybe. Not necessarily the full suite but that’s kind

of your main focus. Is that correct?

Virginia: Exactly. I see it at the beginning. I see they are cleaning the

data. I can start to imagine all the things to do and I feel

really excited to apply what I’m learning and also to use the

tools like Tableau which we learn in your course.

Kirill: Okay. So does AT&T have Tableau or Power BI?

Virginia: AT&T has a partnership with Microsoft and we obviously

have access to Power BI. But before I was hired, I was

talking to the manager and I was really interested in having

this experience with Power BI and the work, but she said

we’re still not going to work with this. So I cannot wait for

the time to bring it there somehow, find a way to make it

more available.

Kirill: Okay. Wow, that’s very interesting. Sometimes it happens in

life, I’m sure a lot of our listeners have the same situation

where they don’t have access to the tools that they want to

learn. In fact, I had the same situation. I was working at a

company in the industry and I didn’t have access to R,

Tableau, even SQL. So that was very challenging—

Virginia: Frustrating?

Page 11: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Kirill: Frustrating, exactly. I only had Excel. So I had to talk to

managers and I had to ask them to actually bring those tools

in. I had to make business cases why those tools should be

here, why they’re important and so on. But in the meantime,

what do you do? When you don’t have access to the tools

that you want to learn at work, what do you do about

progressing your learning anyway?

Virginia: That’s exactly what I’ve done. I have asked for access to the

ITO service which takes care of this are at AT&T. I have done

these requests and also stated why I need it, and they’re still

like—well, I’ve got to install Tableau because I’ve got to prove

that it’s related, but the others are still on the go. By now,

it’s what interests me, and also Excel. It’s helpful. So that’s

it. That’s what I can use at work.

Kirill: Okay, interesting. And in terms of your role at AT&T, when

you started that role—how many years ago was that again?

Virginia: The role of DBA?

Kirill: No, at AT&T.

Virginia: It was 2015. January 2015.

Kirill: Okay. So you’ve been in that role for some time. I just want

to understand for the benefit of our listeners, how do you

think ahead in terms of a career at a company? Did you just

jump at a role because you liked it or did you take

something into consideration and you thought, “Okay, this

role will take me to this type of data science work, which I

want to do.” Did that happen in real life? What’s the

situation there?

Page 12: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Virginia: Well, before taking this role, I was really studying the

options I had. AT&T has an amazing software tool, let’s say

web service, that offers us the possibility to see the career

progression. So, in the area of data science, graphics are

also showing how many are getting into this job, how many

are getting out and even what you have to know. And a

portal to get this knowledge is also there. So a specific

subject into the data science area and how to get there and

the progression also, where you end up.

Like in this case, data analyst in the asset life-cycle

management, I would be in the quality management. It

would be the end of my career in this area in AT&T. (Laughs)

So AT&T gives this—let’s call it Career Intelligence and

iCareer too. They are two websites from AT&T that give us a

background. Like we can have a clear idea where do we go if

we choose this role. That’s what I was doing. I was really

concerned where I would end up if I choose this. This was

from the choice that I had, the most interesting, the most

similar to what I would like to have, at least start an

experience hands-on with data.

Kirill: Okay. That’s very interesting. And what would your

recommendation be to listeners of the podcast who are

considering a career in data science? How would you advise

them to think about their career? What things should they

take into consideration? Because making the first move in

your career is a big thing. Like applying for a job, getting the

job, and agreeing to a job is a huge step. So what would you

recommend to them to consider when making these

decisions?

Page 13: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Virginia: First of all, I think this should be based on knowing yourself,

what you like doing the most, so that you won’t regret your

decision later on. Because you’re totally sure about who you

are, your values, and what you like most. Once you are

aware of that, you can make a clear decision. Not because

this is the big fashion of the moment and the area that will

earn you lots of money if you go successfully, but because

you really find it meaningful in your life, you really find this

is a tool that you can go totally into without regret. So if

you’re feeling that, I totally support you on choosing, on

deciding. If not, I support you in studying exactly where you

want to go, what you feel most attracted to before taking this

decision.

Kirill: Okay. That’s very good advice because I agree with you that

there’s so many areas of data science that a person could go

into. There are so many different tools that you can study,

so many different types of data science, so many different

applications, methodologies and so on. It’s probably

impossible to learn everything and be very good at

everything and have a career in everything. You’re going to

have to choose inevitably. So I totally second that opinion.

You have to understand what you like, what’s the best thing,

what’s the best fit for you personally regardless of what the

hype is about. If everybody is talking about machine

learning, but you don’t like Python programming or R

programming, maybe you should be doing something else.

Virginia: For example, you can see people are excited by Java

programming. Since I entered IT, it was like the boom, all my

colleagues were going for that, but I said, “No. I don’t feel

like programming. I admire if you’re doing it with all of your

Page 14: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

passion, but if not, it doesn’t make any sense.” It’s 8 hours –

if for example you’re working at a company, 8 hours of your

life daily for frustrating tasks. I think we should really

consider the paths we take based on what we most like or

who we think we are and who we really are.

Kirill: Exactly. I agree with that. For all students listening to this

out there, I often get asked the question, “Which course

should I start with?” You know, Kirill, you have like 20

courses on data science. Which should I take? Where should

I go?” And the thing is, the answer for everybody is different.

It depends on what you feel like, what is the best thing for

you. Don’t get distracted by the fact that just now we

released the course on deep learning or we released a course

on something else. And that’s like the hype of the situation.

You really have to be honest with yourself what is the best

thing for you. If you like visualization, if you like Tableau,

just do Tableau, do visualization and get really good at it.

This field is booming so fast that there’s going to be job

opportunities pretty much in any space of data science,

wherever you decide to go.

Virginia: Yeah, I would consider to look at yourself, what you feel

more interested. Like, when you experience curiosity you are

trying out. What made you to want to try that out? It’s an

interest. How far does interest go? How many times you’ve

been into this? How much are you really interested? So

that’s what you like doing the most. That’s how I figured it

out.

Kirill: I was about to ask, what did you figure out for yourself?

What is your most interesting thing in data science?

Page 15: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Virginia: Well, first of all, it’s business. My idea is finally having

business, mostly in the area of social development, like

social organizations. And I would really like to create my

own business in this area or at least make part of this. I

cannot find any other tool other than data science to help

me out with these to gather the best of it, like to see the

trends and instead of just making profits—like, you can take

the tools and make profit with your personal business, but

you can also do it with a good social purpose. We are here to

add up in the society, and why not? That’s super powerful to

boost my intention to have my own business in this area.

Kirill: Interesting. Let’s talk a bit more about that. I noticed in your

LinkedIn you actually—(Laughs) It sounds like I’m stalking

you on your LinkedIn, that’s all I’ve been talking about! I’ve

just got it open right now in front of me. You have been

involved in quite a few volunteer opportunities. For instance,

you were involved in the Africa Centre. Can you tell us a bit

more about that just briefly so that we can get a feel for

what kind of person you are? And then we’ll talk more about

business opportunities in data science.

Virginia: Yeah. In Ireland I had to study and I could work also for a

limited time. I decided to go for things I really was interested

in. Like, I was already into business and I was very close to

the idea of how could I influence society, which are the

NGOs here that are doing something about society? So the

ones that I have noted that I am more keen to help are about

the refugees and also these excluded societies like black,

poor — just excluded societies, people that are just left

without much options. So I went for that. I went to these

Page 16: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

institutions to check what they were doing and to see how I

could be helpful for them. And that’s basically it.

Africa Centre is gathering the youths, the teenagers mostly

to bring the consciousness about the service provided,

cultural services for them to keep their roots alive, to feel

that they are not alone, that they have the support. It’s

amazing job, what they do. I was directly involved with the

director of the company and I had nice ideas with him to

improve the business. I was mostly managing the projects

that he had, like altogether. We had other people from his

staff to promote this information to the African community

inside Ireland.

Kirill: Okay. That’s very interesting. Thanks for that breakdown.

Very noble thing to do, to participate in volunteer

opportunities. Now moving on to your idea of using data

science in business for good, can you tell us a bit more

about that? I know before the podcast you mentioned a

company called DataKind and how they use data for social

good. Maybe let’s start there. What is DataKind, what do you

know about them, and how do they use data science for

good?

Virginia: Well, first of all, I know Jake Porway, he is the founder and

executive director of DataKind. I actually found him because

I was checking which companies working into data science

are interested in working with social good. So I found this

DataKind company which does work that I really admire.

Basically, they’re helping to bring together data scientists to

promote high impact in social organizations, to better

collect, to better analyse, to better visualize the data in the

Page 17: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

service of humanity to decrease poverty, to decrease violence

and all issues that we have in the society.

Kirill: Very interesting. It sounds like a very passionate person and

somebody that I would love probably to invite to the podcast

as well.

Virginia: Yeah, that would be very interesting, to have this person.

And there is also a woman — because I’m kind of a feminist

— there is also a woman in this area. I don’t know if you

heard about her, but—

Kirill: What’s her name?

Virginia: Claudia Perlich. She’s the Chief Scientist in Dstillery. That is

also a company. In her case, she is providing market

intelligence. She has a brilliant mind and is a really great

data scientist in the area. I get inspired with her and her

data mining knowledge. She has some presentations on

YouTube that inspire me, too. So, basically, both of them

together is my view of a good data scientist.

Kirill: Okay, that’s pretty interesting. Very inspiring people and

very inspiring initiative, sounds like it. But what about your

idea? What are you thinking of using data science in your

business to help use analytics for good?

Virginia: Well, using the prediction models like Claudia does to figure

out the trends into social issues basically regarding

refugees, which is a critical issue here in the European

Union. So I’m really interested in gathering the data to offer

them support, shelter specifically, mainly care of children.

But I am aware that I need to be in touch with many, many

other companies and NGOs that do this same service to have

Page 18: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

a broader experience, not just what I had in Ireland but

much more contact. And in this reality that I ended up in

Slovakia, I’m a bit far from it, but it is still my biggest desire.

We are talking about the end line, my biggest desire to use

and develop great knowledge about data science on helping

me to furthermore invest on this business idea.

Kirill: Okay, that’s pretty cool. So you’re still searching? Still

developing your network and contacts to start a business?

Virginia: Yes.

Kirill: If you don’t mind me asking, why are you so confident about

starting a business? There’s so many different areas you

could apply data science on. Why are you so set on starting

a business and what helps you keep that passion alive?

Virginia: Well, that’s a great question. Honestly, I was always troubled

in my life with the idea of starting up my own business. I say

‘troubled’ because the society’s conventional ways don’t

usually convey to supporting our creativity. Most people are

training to be part of an already existing working idea.

Therefore, pursuing my own way to do my own business, it’s

something that would really give me satisfaction. I don’t

have to follow the rules of any other person that created any

other idea.

I have these values that brought me to a specific idea and I

would like to put it in practice. Of course, with the best

skills that I have, so I would build it strongly. And why not?

We are usually raised to go with the flow and just work there

to have money and keep ourselves fine, but I think life is

much more than that. We are here and we are very valuable

so we can add with our own ideas and create our own ways.

Page 19: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Kirill: That’s very inspiring. Thank you for sharing that. What

would you say to somebody listening to this podcast who

maybe thinks similar to you? I think many people — maybe

everybody even – has some sort of passion, some sort of

ideas of how the world could be better. What would you say

to those people about how they can get excited about that?

And what kind of first steps can they take in the direction of

starting their own business, in the direction of becoming

more independent in their thinking and not just performing

the work that they’re doing at their jobs – even though they

might like it – but also creating that opportunity for

themselves to implement these ideas into something

material and make them come to life?

Virginia: I think it’s all about passion. When you have been honest

with yourself in choosing that career that you really like, this

might be a natural result because you are so excited in this

area that you start to have your own ideas. And why not put

them in practice? So I would advise to who is listening and

is into this same perspective of mine, the same objective, I

would advise you to just pursue your passion. Just because

it’s comfortable, don’t let it be like that. Go for the challenge.

Your passions are going to hold you tight there and will

make you succeed if you are really into it. So don’t be afraid

and really try if you find this is your passion. That’s what I

would advise.

Kirill: Fantastic. Thank you for sharing that, it’s great. And you

mentioned challenges. What is the biggest challenge that

you’re facing right now in terms of making all of this come to

life?

Page 20: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Virginia: The biggest challenge right now is how to apply the

knowledge into my work because I want to make it real and I

know that data science is about real problems, it’s about

reality. We can solve it. So I want to have this knowledge I’m

gathering, apply it into my work – this is the starting point.

So I will be more and more familiar with it and then have a

broader experience. And this is the biggest challenge

because the biggest experience would be what will guide me

to my dream basically.

Kirill: Okay, gotcha. That’s very interesting. Yeah, it’s very

interesting how you think about it. You want to first start by

getting the experience and then move onto your dream. It’s

interesting you mentioned that because I was actually

thinking about that myself just recently. What I do in my

business and what I’m working with, a lot of that would have

not been possible if I have not spent enough time at

university, at my career in Deloitte where I was doing

consulting, at my career in the industry where I was

building a data science team. And at the time for me it felt

like maybe it was just exciting projects.

At Deloitte there was lots and lots of exciting, fun things, I

was flying all over Australia doing really cool data science

projects and then maybe it was just overcoming challenges.

Also there was a sense of obligation that you have to have a

job to pay the bills and so on and so forth. And slowly my

dream was growing and growing and growing into something

bigger with time.

But now looking back, I see that if I had not done the job at

the industry, if I had not done the career at Deloitte, I

Page 21: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

wouldn’t have had the right experience, expertise and

background in order to do what I’m doing now. And I’m

really thankful to my past self for spending that time, those

three years or more if you include university and other jobs,

in doing what I did because it helped me build all this vision

and especially the expertise to do the things that I want to

do now to actually make my dream come true. So that’s

some great advice, I think.

Virginia: Yeah, you are building yourself. You are finding out what

you like most and now you are receiving the product of that.

I believe the result is this.

Kirill: Yes. So, for those listening out there, I think it’s a great tip

that if you have a dream of doing something, then probably

when you’re young, it’s harder to understand the pathway to

your dream. You just go with the flow or you do what you’re

passionate about. But even doing what you’re passionate

about is a great compass in life. It helps you because it will

guide you to your dream anyway. But if you’re already a bit

experienced, you know what life is all about – it’s kind of

hard to know, but you know a thing or two – it’s a bit easier

to sit down and think, “Okay, what is my dream? And how

do I build my path towards my dream?”

This is interesting. I was saving this up for a Five Minute

Friday episode, but I might say it here. There’s a difference

between dreams and goals. This was told to me by my

mentor who was taught this by his mentor, so it’s trickled

down quite a long way. Dreams are things that you want to

accomplish in life full stop. It’s just something that you

would want to accomplish one day, whereas goals are

Page 22: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

dreams which have a timeline. So once you say, “I want to

do this by this date, that’s a goal.” But if you don’t have a

date and it’s just something you want to do, something that

you’re passionate about, something that you’re working

towards, it’s a dream.

Virginia: Makes sense.

Kirill: Yeah, thank you. So it’s important to understand not just

what your goal is for the next year, next three years, next

five years, but to understand what your dream is. Because

the thing with dreams and goals is if you get them wrong, if

you set your dreams as goals, if you say, “I want to start a

business in three years,” then what will happen is you will

get frustrated if you’re not coming closer to your goal, if two

years pass and you’re not even one step closer. But if it’s a

dream, then you will still be doing what you’re passionate

about and your passion will guide you towards your dream

and one day it will become a goal.

Virginia: I believe that it is very productive if you set your dreams as a

background to your goals. They are essential for you to

reach your goal. Without them, maybe you’ll never realize.

And some people just like to dream about it and not really

put in practice. So the goal will make you realize what you

really want. Sometimes in a point of your life you have such

a specific dream and through your goals you maybe are

reaching there but on the way, you find something else.

So in this pursuit of your dreams, you are finding who you

are, what you really want. Dreams can change too, and we

should put them in the background of our goals and bear in

mind that it can change. And we should try, many times, to

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really figure out how to see it and think about it, but we

have to have hands on to understand where we really want

to go, not just what appears to be.

Kirill: Fantastic. I love it. I love the concept of having your dream

as the background for your goals and for things you’re

doing. That’s a great idea, so that everything you’re doing

and learning and working on is with that in mind so you

always think, “How is that in the direction of my dream and

how is that going to help my dream?” That’s a great idea, I

think. Okay, I have just a couple of quick questions towards

wrapping up. In your learning of data science, what is a

recent win that you had that you can share with us,

something that you’re proud of that you’ve accomplished,

some breakthrough that you had? Is there something that

you can share with us?

Virginia: Learning and—

Kirill: Or maybe in your role. Either/or.

Virginia: The fact itself that I got to change my career to this data

analyst position is just a start, it’s just a beginning, it’s

really something I’m really happy about, really excited. But I

have less than one month in this position so what I could

have done, it’s hard to say it is solid by now. I would like to

apply what I’m learning, I would like to visualize the data

and the trends, where it is going. There are many things that

I would like to do, but I need to have more experience to

understand the process behind it and finally to see the

trends and the insights about it. It’s too early to say

something.

Page 24: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Kirill: No, that’s a good answer. You just got into this new position.

And I just realized that you were a tech specialist in

database administration at AT&T and it just only happened

a month ago. I thought it was actually two and a half years

ago, but it just happened a month ago that you moved into

data science. Very exciting. Congratulations on that.

Virginia: Thank you. This achievement itself is really exciting for me.

Kirill: And it happened inside AT&T, right?

Virginia: Yes.

Kirill: I’ve heard a lot about that and I’ve seen that happen. To

keep talented people, companies open up opportunities to

move around within the company. Do you have any advice

on that? How would somebody who is in the company that

they love, how would they approach the question of, “I

actually want to change my role to be more focused on data

science?”

Virginia: First of all, your manager should be keen with this idea. I

always had great communication with my manager and in

AT&T, we have to go directly to the manager to talk about

this idea of changing position. And also, when we go to apply

on the website to [indecipherable 49:44] change, it

automatically goes through the permission of the manager.

So if you have a good understanding with your manager,

and mostly if your manager is aware of your skills, where

they are going to, what are your passions, and is willing to

support you.

In AT&T it happens like that. Your manager is going to help

you. Fortunately, in my case, that’s what happened. My

Page 25: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

manager said he would support me in this passion that he

has seen, that he acknowledged. I have more focus on data

than anything else, so he advised me and told me not to be

afraid. So, first of all, analyse how is the situation. If your

manager knows you well enough to believe that you can

really change to this new position. If not, I think you should

work on this relationship, if the politics are similar to AT&T.

I don’t how it works in other companies, but that’s how it

works for me. Fortunately I saw this position available so I

could apply for it and all went fine.

Kirill: Okay. And how would you compare an interview – I’m

assuming that was an interview – an interview when you’re

already inside the company versus an interview when you’re

joining a company fresh? Is it different?

Virginia: It’s much more comfortable. You feel much better then. You

are at home, you’re just changing rooms. You know

everybody. I have a good relationship with my former

colleagues and the actual colleagues are also amazing so

they welcomed me and everything was — I know how the

process works in AT&T, so it’s easier to go for it and it’s

easier to change inside, I believe.

Logically, they feel more interested in their own people than

in the external ones because they already know the process

so we will skip the part of teaching how it works, going

through trainings. Because when I was at AT&T for the first

three months, I was in too many trainings to understand the

process and to understand how it works there. So when they

skip this, it’s an advantage. I felt like this.

Page 26: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

Kirill: Okay, that’s great. Thanks a lot for sharing it. I think that

can be useful inspiration to a lot of our listeners who might

be considering other roles, like, being in data science but

then thinking, “Oh, this whole interview process is

challenging.” But maybe there are roles for data science in

your organization already that you could consider for

yourself. And that brings us up to the end. We’re running

out of time already. Thank you so much, Virginia, for coming

on the podcast. I just have one last question for you. What is

a book that you can recommend to our listeners that could

help them become better data scientists?

Virginia: Well, I would actually recommend an audio book that I’ve

lately been into and has been giving me insights about the

main tool that you have to have before everything – that is

statistics. “Naked Statistics” is the name of the audio book

you can find on audible by Charles Wheelan.

Kirill: Okay, great. Thank you. What did you like about the book?

Virginia: It is inspiring. It’s telling in practical terms how statistics is

not boring at all when you find meaningful data through it.

It’s just simplifying the terms. Most people are taught about

how bad statistics is because of the hard terms to

understand. But when you find meaningful data behind it,

you will just think the opposite. You’ll just find it amazing.

That’s what I’m feeling. I’m still listening and this has been

inspiring me lately, altogether with your courses which are

really, really good.

Kirill: Thank you. So, “Naked Statistics” – guys, check out that

audio book. Virginia, how can our listeners follow you or

contact you if they’d like to know more about how your

Page 27: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

career progresses and what you achieve and maybe one day

how you use data for good?

Virginia: I have a website in Jimdo. I don’t know if you are aware, but

it’s a platform to create websites. I have created my

homepage there so you can know more about me there

altogether with LinkedIn. At Jimdo, it’s just

virginiammg.jimdo.com.

Kirill: Okay. virginiammg.jimdo.com. I will definitely include the

links in the show notes, and also LinkedIn. Once again,

thank you so much for coming on the show and sharing

your experiences and most importantly, your experiences in

learning and vision for your future and how you think about

your vision. I think it’s very inspirational, what you’ve

shared.

Virginia: I thank you very much for bringing me here and sharing this

with your listeners. Thank you very much, Kirill.

Kirill: Thank you. Have a great day. Bye.

Virginia: You too. Bye-bye.

Kirill: So there you have it. I hope you enjoyed today’s podcast. We

definitely talked a lot about career-related things and all

these different aspects to selecting your career, selecting

how you want to progress towards your future,

understanding what you’re good at and what you’re actually

passionate about.

My favourite part of this episode was when we spoke about

how you line yourself up for success in the future. You

might have a dream, but maybe it’s not the best idea to just

jump at your dream right away. Instead, get some

Page 28: SDS PODCAST EPISODE 53 WITH€¦ · Eremenko, data science coach and lifestyle entrepreneur. And each week we bring you inspiring people and ideas to help you build your successful

experience, create a name for yourself or get the right skills

and tools in place in order to be successful in your dream.

Virginia definitely showed a great example of that where she

has a dream of doing good for the world through data, but

she also understands that she needs to develop those data

science skills first before she can jump into that and that’s

exactly what she’s doing.

I think that was a very inspiring message that was delivered

there and definitely something for you to consider in your

career. Where do you want to end up? Where do you want

your career, your life to take you? And what skills or

expertise or experience do you think you need to line up in

order to be successful at that? So something to consider

and, as always, you can find the show notes for this episode

at www.superdatascience.com/53. There you can also get

the links to Virginia’s LinkedIn – don’t forget to connect with

her there – and her website. And on that note, I wish you a

pleasant rest of the week and I look forward to seeing you

next time. Until then, happy analyzing.