Seamless’Mobile’Services’in’ the’Cloud’dmlab.cs.umn.edu/SocialMobileCloud/presentations/hakan.pdf · 2012-02-24 · Seamless’Mobile’Services’in’ the’Cloud’

Seamless Mobile Services in the Cloud Jagan Sankaranarayanan

Hakan Hacigumus

NEC Labs Data Management Research

That it is not the spoon that bends, it is only yourself.

Do not try and bend the spoon. That's impossible.

Instead... only try to realize the truth.

What truth?

There is no spoon.

There is no spoon?

Then you'll see, that it is not the spoon that

bends, it is only yourself.

Mobility is Really about the USER!

NECLA Data Management 3

Device is Mobile –  Issues: Capability of device

User is Mobile –  Issues: Limited slices of attentive

time/patiance

Evolving towards

Battery life?

Screen size?

Connection speed?

Connection availability?

Processing power?

I move from place to place (context to context) -‐-‐ mobile

I wish you knew who I am/what I need/what I

like ...

Mobile Context


Mobile Context

LocaNon

Time

User Preference Handset

capabiliNes

Social Network

User History Surrounding

/Context

Adapted from http://CEnriqueOrtiz.com

It is not the mobile device that is mobile, but the user who is mobile even without a mobile device

Rich Apps on Smartphones •  Most apps merely showcase maturity of mobile applicaNon development plaTorm

Desktop compuNng on a mobile device?

How much more can the user consume and saNsfy the needs?

What Do 10 Billion Apps Need?

To succeed and differenNate in this crowded space

Apps need to have an

sophisNcated picture of

user

TIME, 2006

Mobile User’s Context


Lives in SF

Shops Organic

Wants: Car

Traveling to Paris

Mobility presents opportunity to assign labels as user navigates through mobile context

Facated View of the User


Female Caucasian

Married

Wants: Car Wants: House

Likes: Apple Like: Organic Food

Lives: Near Santa Clara

Japan trip in June

Friends with X, Y, Z

App 1 (e.g.,

shopping)

App 2 (e.g., social)

App 3 (e.g., personal,

calendar)

App 4 (e.g., Maps app)

Apps have a faceted view of user

Travels to Paris Works in Sunnyvale

Apps and a User, akin to:

App E App D App A App B

Real Picture of User

App G App F App D App C

App K App I App H App P

App Q App E App J App M

Real Picture of user emerges if apps are able to SHARE their own faceted view of user

Conference Invite

Future Event: When, Where

Airport Food App

Food Preference, Terminal, Airlines

In-‐flight Movie App

Preference, Airlines

Terminal Map App

Airport, Terminal

Airline Booking App

Airports, dates, Preferred airlines, Aisle/Window, Frequent flyer number

Seamless Mobility

Networking App Name, email, Company, DesignaGon, interests

Sightseeing App When free?

Name, Phone, Airlines, tracking code, hotel address

Taxi Pickup App Hotel RegistraNon App

Name, ReservaGon no, credit card

At the conference

Hotel Booking App

When, star, bed, dist. from conference, budget

Taxi Pickup App

When, Where, Airlines

At the airport

Seamless mobility achieved by apps sharing with one another

Adhoc Exis2ng Sharing Framework

Restaurant reviews

Network Operator

App

1

Mobile Device

App

2

App

n

App

1

Mobile Device

App

2

App

n

App

1

Mobile Device

App

2

App

n

App Store/ApplicaNon Data Provider

Missing Informa2on Sharing Framework

• Inter-‐device informa2on sharing • Inter-‐app informa2on sharing • Intra-‐device informa2on sharing

State of the Art in Sharing

State of the Art: Issues

Adhoc Existing Sharing Framework

Restaurant reviews

Isolated existence, fragmentation Adhoc communication

Not scalable Difficult to maintain

Unidirectional Add travel dates

Update preferred Airlines, airport etc.

Preferred/ Nearest Airport Ticket

Details Travel dates, Destination

Limited functionality

What is What could be

Book Tickets

Sharing Service

User context is available to

all apps

-‐ User gets clear combined delivery

-‐  Rich experience

Now: Who maintains this?

Much more targeted sales and advertisement

Airlines Reservation

App

Calendar App

User Context

Data Sharing – TradiNonal Way


MyBI Corp. (Market Trends Analysis)

MegaOnline Corp. (Major Online Shopping)

Deal with network issues

API

API

Do you have an API that we can use?

Oh! You have a firewall that we cannot

go through?

Cloud Ecosystem


MyOrganization.com MyPartner.com MyOtherPartner.com

Data Sharing -‐ Cloudy Way


CloudDB

MyBI Corp. (Market Trends Analysis)

CloudDB Data Enablement Middleware

MegaOnline Corp. (Major Online Shopping)

Data Access for MyBI Corp

Sharing Middleware

Key Players in Data Sharing


Data Owner <Worried of how

sharing might affect its own access to

data>

Data Consumer

<Wants fresh data and certain level of access

on shared data>

Provider

<Wants sharing to happen as it means more revenue>

SLA (performance)

SLA (data quality)

$$$

SLA opNmizaNon

Profit opNmizaNon

SLA opNmizaNon

“Users are Privacy PragmaNsts”

•  Users value privacy but unwilling to pay to protect it –  A Berkeley study [Grossklags et al., 2007] asked subjects: “How

many sexual partners have you had?” •  Found that they were willing to sell this informaNon for a price •  But, unwilling to pay someNmes 25c to protect it

•  Privacy vs. IncenNves –  82% people willing to share personal informaNon for a chance to

win $100 [Tedschi, 2002]

•  Familiarity with technologies develops trust –  86% in 1998 preferred not to shop online due to privacy concerns

[BusinessWeek/Harris study], but by 2000, 2/3rd of people were open to shopping online

Thank You!


NEC Labs Data Management 21

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Seamless’Mobile’Services’in’ the’Cloud’dmlab.cs.umn.edu/SocialMobileCloud/presentations/hakan.pdf · 2012-02-24 · Seamless’Mobile’Services’in’ the’Cloud’