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Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

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Page 1: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

Business Models and Technology Watch

19.3.2009Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Page 2: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

Cose fatte in questo mese

Il Technology Watch Blog è online

Due nuove tesiste sono attive nel gruppo DIG da circa 20 giorni• Silvia Palermo• Claudia Maria Nasuti

Individuati 14 prodotti/servizi su cui focalizzare le prime fasi dello studio

Silvia e Claudia stanno analizzando questi 14 prodotti/servizi e stanno cercando di individuare un modo per classificarli

Il prossimo incontro è fissato per il 1 aprile 2009

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Page 3: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

Il Technology Watch Blog 3

Page 4: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

Stato avanzamento Technology Watch

10-2-2009

Maturità• Prodotto/servizio

disponibile (7)• Concept di

prodotto/servizio (1)• Progetti di ricerca (3)

Linee di ricerca• Motori di ricerca e loro

uso (8)• Interfacce innovative (1)• Registrazione e gestione

di servizi (1)• Tools (1)

5-3-2009

Maturity (14)• Product (3)• Prototype (4)• Service (12)

Search Engine (14)• Custom Search Engine

(2)• Enterprise Search (2)• Meta Search Engine (3)• Multimedia search (1)

– Image Search (1)• Social Search (3)• Web Search Engine (4)

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Page 5: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

Alcuni flash – Custom search engine

What are they?• search engines that only show results from selected

websites (that publish useful and trustworthy content)

Google Coop• Have a website or collection of sites you’d like to search

over? With Custom Search Engine, you can harness the power of Google to create a search engine tailored to your needs.

• http://www.google.com/coop/cse/

Yahoo! Search BOSS• The main goal and idea of BOSS is to give users, in this case

developer’s free access to the Yahoo! Search index. The results can be supplied into the developer’s website or program so that they can manipulate the resources according to their product’s requirements. BOSS allows the results to be returned back in XML, JSON, HTML, text and also allows the comprehensive search feature allowed in Yahoo like pulling the results by pages, searching inside PDF, etc. The ranking of the websites for a search term is same as the Yahoo! Search ranking since both of these are pulling from the same index and same ranking.

• http://developer.yahoo.com/search/boss/

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Page 6: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

Alcuni flash – Costum seach engine

Differenze

Google richiede di mettere il proprio logo

Google non permette di mixare i propri risultati con altri

L’unico modo di fare soldi con Google Coop è usandolo insieme a Adsense

L’accesso programmativo (risultati in XML) a Google Coop è possibile solo se si è registrati come business users

Con un’istanza di Google Coop si può cercare in al massimo 5000 siti

L’iniziativa di Yahoo! Sempra decisamente più aperta e flessibile

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Page 7: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

Alcuni flash – Yet Another Meta search engine

Kosmix is a guide to the Web.

Key idea• The site lets users explore the Web by topic, presenting

a dashboard of relevant videos, photos, news, commentary, opinion, communities and links to related topics.

• Kosmix’s categorization engine organizes the Internet into magazine-style topic pages, enabling people to navigate the Web even if they don’t know exactly what they’re looking for.

Business development• Kosmix began as a vertical search engine, initially

introducing health site www.RightHealth.com as a proof-of-concept for the Kosmix approach to Web navigation. RightHealth is now the #2 health site on the Web, according to Hitwise.

• In June 2008, Kosmix expanded its focus from vertical to a complete horizontal play.

URL http://www.kosmix.com/

E.g. http://www.kosmix.com/topic/italy

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Page 8: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

Alcuni flash – AI will be with us in May Wolfram|Alpha (http://www.wolframalpha.com/) is a

"computational knowledge engine" for the Web. It may be as important for the Web (and the world) as Google,

but for a different purpose. It's not a "Google killer" -- it does something different. It's an "answer engine" rather than a search engine.

Basically it means that you can ask it factual questions and it computes answers for you.• It doesn't

– return documents that (might) contain the answers, like Google – Hand written pages like the Wikipedia. – parse natural language and then use that to retrieve documents, like

Powerset• Instead, Wolfram Alpha actually computes the answers to a wide

range of questions – "What is the location of Timbuktu?" – "How many protons are in a hydrogen atom?“– "What was the average rainfall in Boston last year?“– "What is the 307th digit of Pi?“– "what would 80/20 vision look like?“

Source http://www.twine.com/item/122mz8lst-4b/wolfram-alpha-is-coming-and-it-could-be-as-important-as-google

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Page 9: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

Alcuni Flash – Service Finder Service Categories 9

See http://www.service-finder.eu/ontologies/ServiceCategories

Page 10: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

Alcuni Flash – Service Finder Service Ontology (1) 10

Page 11: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

11Alcuni Flash – Service Finder Service Ontology (2)

Page 12: Search Computing Business Models and Technology Watch 19.3.2009 Tommaso Buganza, Emanuele Della Valle, Nicola Gatti, Roberto Verganti

Search Computing

12Alcuni Flash – Service Finder Service Ontology (3)

See http://www.service-finder.eu/ontologies/ServiceOntology