SEARCH ENGINEOPTIMISATION TIPS FOR

ENTREPRENEURS

Payal Roy Choudhury

About Author : A digital marketer having 5+ years of experience in SEO and SEMextensively handled 25+ brands. Apart from this, I have 1-year experience in traditional

marketing which helped me understand the consumer behavior and helps me make onlinemarketing strategies for brands of various sectors.

Table Of Contents

Current scenario for ranking in SERP 1

Case study 3

How did we overcome the challenge and help the client rank 3

Where do companies go wrong with SEO 4

How Companies needs to hire their SEO Agency 4

Takeaway 5

How does Search engine work? 6

How does the search engine determine if your website is the

right fit to be shown among top search results for user query?

7

Current scenario of Search engine optimization 8

Suggestions for business owners 11

Enhance your Digital Marketing Strategy by avoiding these

SEO myths

12

9 Tips you must follow to optimize SEO efforts. 17

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How to choose the right SEO company for your business

This section of our website will throw light on how SEO companies can be evaluated to outsourceyour Search Engine Optimization (SEO) work, without burning your fingers.

For the last 5 years, we’ve been in the Digital Marketing industry doing SEO for clients fromvarious industries. With our experience, we have learned and evolved as an expert SEOspecialist. Wondering how can we say that? We have mastered it on our own website as well. Wecould successfully rank SocialOrange for almost 54 highly competitive keywords pertaining to ourindustry.

You may be here reading this by clicking one of our targeted keyword for which we are ranking onthe first page of Google. Just to prove my point, if you check your history path you can confirm thesame.

Current scenario for ranking in SERPBack in time when we started to optimise our website for the targeted keywords, Search Enginesmostly used to consider the number of backlinks and keyword stuffing. The current scenario haschanged completely. Now in order to provide more relevant search results to the visitors, searchengine bots give priorities to content and user-friendliness of the website than just backlinks anddomain authority.

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How to choose the right SEO company for your business

Case studyI can give you a classic example to prove my point. A few weeks back one of the company underhospitality industry in Bangalore with college students as their target audience were searching forthe “best SEO companies in Bangalore” to perform their SEO campaigns. Eventually, they landedupon Social Orange from one of our best long tail keyword (I will explain about the long tailkeyword in my next blog) that gives us the right traffic. The customer submitted an inquiry, theyliked our plan and we boarded them in.

Challenge – The client wants to rank on mobile search results asap since the college admissionsdates are very close by, but their website domain authority is below 3 out of 100 and the domain isjust a month old.

How did we overcome the challenge and help the client rankThe team SocialOrange drafted a smart plan to rank their website by without even changinganything on their homepage or inner pages. We just believed in our SEO mantra “Content is theKing”

Fill up this form to know more about the case and we can draft a sample SEO plan for your brandas well. Click here to fill the form.

In just a weeks time, the brand started ranking for the most crucial keyword in 5th position. Pleasefind the below screenshot.

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How to choose the right SEO company for your business

Where do companies go wrong with SEOSearch engines are smart enough and keep changing the factors of ranking by updating thealgorithms.Many companies hire newbies and fail to provide proper training or SEO professionalshaving less experience for their in-house Digital Marketing team. Most of the time companies thinkthat they just need to create backlinks and hence justify this hiring. This does not work any moreand most of the time backfires as the less experienced team are focused only on creatingbacklinks by all means (Including irrelevant and spammy sites). Google Search Engines now withthe help of its updated algorithms, penalizes backlinks from spammy sites or unnatural backlinks(Any links intended to manipulate PageRank or a site’s ranking in Google search results)

How Companies needs to hire their SEO Agency

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How to choose the right SEO company for your business

Check out the number of years of experience along with industry experience the SEOprofessional holds. Know about their case studies and achievements Try to know how much knowledge they hold and if they are capable of making strategieswhich will help you to rank. This is particularly because SEO strategy for all the clients differ based on their industry andsometimes website structure. In case you are hiring an agency, check out if they are ranking for themselves for the targetedkeywords.

Social Orange is proud to say that we do meet all the above qualifications to be your perfect SEOpartner. Our SEO story doesn’t end there. We keep us up to date to learn and adopt new SEOcombat skills to keep your website on top for the right keywords.

TakeawayThe Following are the must done checklist to optimise your website and to rank in the searchengines.

UI and UX – check for all CTAs( Call to action ) in place

Fill up form to know more about the case and we can draft a sample SEO plan for your brand aswell. Click here to fill the form.

Keyword Research – Check for the keyword trends and intent.Title tag, Breadcrumbs, Meta Descriptions.Two valuable giveaways per page is a must.Site Audit for crawl errors.Server speed check.Image compression on new pages.Add new and engaging contents to your website.Check the bounce rate of your websiteRepeat the last 9 steps on a weekly basis.

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Your website is killing your business. Know how

Are you a Business Owner, planning to start or take your online marketing to next level? In thatcase, you need to understand how a search engine works and its relation to website development

How does Search engine work?How does Search engine work?Let’s take an example of Google Search Engine. When you plan to search anything online, most ofthe people prefer to search on Google. We do hear people suggesting “Google it” when you arelooking for some information. Now the question is why do people say “Google it” and why notsearch in Bing or Yahoo. For this question, most of the people reply saying that in Google they getthe result for their query in first few search results.

Google strives to show the most relevant results to users with the help of ALGORITHMS.Satisfying user queries helps the search engine make people dependent on them for all theironline search. Now since people are searching for solutions to their queries on Google, it hasbecome one of the best places for marketers to show their advertisement.

96% of Google’s revenue comes from advertising and according to Google’s income statement,about 70% of its advertising revenues come from AdWords, the rest from AdSense. Hence, Googleperforms regular algorithm updates in order to provide the search results which meets userrequirement.

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Your website is killing your business. Know how

How does the search engine determine if your websiteHow does the search engine determine if your websiteis the right t to be shown among top search resultsis the right t to be shown among top search resultsfor user query?for user query?There are many factors that determine this. Here are a few and most important ones of thosefactors:

Crawlable – In order for SE to rank your web page for the keyword, it has to first crawl yourwebsite with the help of bots, index the webpage in the SE database and then rank. CTR – Click through rate. How many people click on your website when your site issuggested by the search engine. Bounce rate – How users interact with your webpage. Are they spending more timescrolling or clicking the next page and reading your content, filling up the forms or interactingwith the chatbots? Whether the user exits your website immediately? Bounce rate is one ofthe most important factors for ranking. Lower bounce rate indicates higher user interaction.The lower the bounce rate the better it is.

Current scenario of Search engine optimizationCurrent scenario of Search engine optimizationGone are those days when search engine optimization was related to mostly creating backlinks.

The scenario has completely changed, now web development and SEO go hand in hand. Themore user-friendly the website is, the well the webpage ranks in the search engine for the targetedkeywords.

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Your website is killing your business. Know how

Mistakes to be avoided by developers while creating a

website

1 . Duplicate pagesDuplicate pages – Not consolidating your www and the non-www domain versions. Searchengine considers both the domain version as duplicate pages. Hence there is a need to consolidate thetwo with the help of Search console.

2. 302 redirection302 redirection – It is suggested to have only 301 redirections for the websites when needed andnot 302.

3. Dynamic URLs Dynamic URLs – Avoid Dynamic and relative URL. Make sure URLs are clean, short and do nothave a hyphen. If Dynamic URLs are required, make sure its not crawled by bots.

4.Page SpeedPage Speed– Most of the time we nd websites are not able to get crawled by bots or are not able to rank due tohigh page load leading to slow website load. Ideally, your website is supposed to load under 2 to 3seconds in order to have the best user experience.

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Your website is killing your business. Know how

5. Website codeWebsite code – Make sure your website do not have unwanted codes and is well organized.

6. NavigationNavigation – Understand your customers and create navigation accordingly. Make sure that usercan easily reach the desired page without going through many pages.

7. Javascript and CSSJavascript and CSS – Try to minimize Javascript as it increases the webpage load time. Considerminifying Javascript and CSS.

8. Mobile FriendlyMobile Friendly – Since more people have access to smartphones, making your website mobilefriendly is now a necessity. With the increase in mobile users, Google has placed mobile-friendlydesign in highest priority by coming up with “Google’s mobile-friendly algorithm update”

9 . ImagesImages – Consider optimizing all the image by placing alt text, reduced image size and giving adescriptive file name.

1 0 . ContentContent – Generally content comes at a later stage in website development and hencedevelopers do not keep SEO optimized meta title, meta description and H1 tags. It is suggested to sitwith the content development team ( if any) or project manager and make a website page layout inaccordance with what content will be placed and where. Also, consider placing proper CTA ( call toaction ). This will help you to rank higher in the search engine as users nd web pages with informativecontent more useful.

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Your website is killing your business. Know how

Suggestions for business ownersSuggestions for business owners1. Make sure your developers know basics of SEO. It is important to understand how searchengine bots work.

2. Build a website with the simple and user-friendly design. Make sure you understand your user andmake the site structure accordingly.3. Run your website through tools like Google Speed test and GT metrix. It will help you understandthe technical flaws of your website and fix it.4. If the website is too old and has too many technical errors, consider revamping the website. Then itbecomes very easy to start the SEO campaign and get your website more visitors. 5. Prefer hiring agencies to develop your site who also provides digital marketing services. It’s best tocreate a SEO optimized site right from the beginning instead of creating a website and then going forSEO service.

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11 Common SEO Myths you need to stop believing

Enhance your Digital MarketingStrategy by avoiding these SEO mythsWriting an in-depth content backed up with proper stats and data, using high-quality keywords,promoting a blog post and creating your market space among your competitors, all to gain trafficand getting a position by a search engine. This is done with the help of SEO, but in order to gettraffic, you need to stop believing in some myths.

Myth 1: SEO is a one-time activityThere is a strong myth that once a website is created and handed over to an SEO team, and oncethey have made you reach the top, your website is successful. But SEO is a continuous processwith equal effort. You have to keep your website updated and optimize it over a period of time toget the conversions and retain your position.

It is equally important to keep patience for the results which takes about 3-6 months to put yourwebsite on the top page and further maintain the process.

There are chances of your competitors taking over your position if you become liberal with theSEO process.

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11 Common SEO Myths you need to stop believing

Myth 2: Backlink is an only key factor in SEOThe architect of the website should be user-friendly.

The website should be easy to navigate i.e the visitor should not always fight to dig in for contentand desired information.

Structure of the website should be attractive and interactive, which includes content with text,images, infographics, gifs and videos.

Myth 3: Are you different in the market? No research neededGenerally, website launches their products for marketing and optimization to get more trafficwithout undergoing proper research about the product and the target audience.

Analysing the product and the target audience before launching your product is necessarybecause it helps knowing user’s persona and the potential of the product, Buyers behaviour andthe Demographics.

Myth 4: Writing blogs for botsContent building is very important for a website. The content should always serve user’s purpose.There is a wrong belief that content should be complicatedly built in order to make it look classy,but it should be grammatically constructed in a simple language so that the target audience couldpull information out of it.

Generally, website developer creates a content with irrelevant blogs for bots in order to get themselves on topranking. These blogs are put up just for the sake of blogging rather than fulfilling user needs.

Make sure your website’s content is constructed in a manner it is informative.

Myth 5: Forget Keyword researchKeyword research is an important aspect of SEO. It becomes important to understand the searchquery for the target audience and the services you are providing.

This is to make sure that you are present on the first page of a search engine when they arelooking out for you.

In case you are not present on top ranking, competitors might take over your market. Thereforeknow the keywords with which visitors are coming to your website through webmaster which isalso known as search console.

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11 Common SEO Myths you need to stop believing

Make sure you are always updated with competitors research, to know the keywords which arepushing them on top rank so to target those keywords as well.

There are various free and paid tools to explore relevant keywords and optimize your websiteperiodically. And accordingly, come up new contents to enhance your marketing space.

To know more about importance and to do Keyword research, check out this blog fromGetDigitalPro

Myth 6: Target Keyword in anchor text can be manipulatedAnchor texts are the clickable texts in the hyperlink. The keywords in anchor text are one of manysignals search engine uses to determine the topic of the web page.

Anchor text is also known as the link label or link title. The target keywords present in the anchortext determines the ranking of the page by search engines like Google, Yahoo, Bing etc.

Does the use of keyword-rich anchor text boost up the rankings? Overuse of keyword-rich anchortext might harm your site rankings and can get you penalized by Google. Sometimes the links inthe anchor text might misguide you to another site which when overdone can be easily tracked bysearch engines and can harm your site rankings.

Too many SEO manipulations generally considered as Over Optimization can also affect your siteranking.

It is always suggested to use your brand name as anchor text whenever possible.

Myth 7: Meta Tags does not matterWhat are Meta tags? Meta tags are the most basic element in SEO. They are the snippets of textsthat describe the content of the page. These are hidden in the page’s code and exists only inHTML and added to the “head” of the page. Meta Tags help webmaster to pull information fromtheir sites and provide it to the search engines.

The three element of Meta tags are: Title tags – These are the texts that appear on the top of thebrowser which is viewed as the “title” of the page. Description – A brief description of the pageKeywords – A series of keywords which you find relevant to the content and which can rank yourcontent top on the search engine.

Meta tags help the search engine to trace the keywords and description and find if they are relatedto the visible content. It also makes the content look attractive and the search engine will track thathigh – quality content as user-friendly.

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11 Common SEO Myths you need to stop believing

Myth 8: Plugging in XML sitemap will boost up searchrankingsXML sitemap will let the search engines to better index your site and help the crawlers to botthrough the entire structure of the site and retrieve it more efficiently. When you create a newcontent or update an existing content, Google XML sitemap will index your content faster whichmight lead to the visibility of the website. This does not mean that it guarantees to boost yourrankings on search engine.

Google Penguin, an update by Google launched on April 24, 2012, also a codename for Googlealgorithm aimed at lowering the search rankings of the websites which over-optimized the contentby spamming the search results in order to boost their search rankings and also manipulating thebacklinks. Therefore avoid using optimized anchor texts and use diversified anchor text whichmight help your site rankings.

Myth 9: Long form content gears up rankingLong- form content are blog posts with approximately 1,200 or more words.

Any content only in text form might exhaust the reader and thus the user engagement metrics i.eBounce rate and Time on site might come down. These content gets a lot of search traffic initiallybut they lack return traffic when the user engagement metrics starts coming down.

Hence such posts must be created with the combination of texts along with images, infographics,gifs etc which can keep the visitor engaged while reading. It is also necessary to use properheadings and subheadings to make the post more user-friendly.

Long form contents are valuable only until it is serving users intent, further finding its site on toprank.

Myth 10: Guest Blogging does not existGuest Blogging is used to increase traffic of the blog post where bloggers from outside comes topublish their blogs. It is necessary to make sure the website on which you are doing the guestblogging has a high domain authority.

Do not give more than one incoming link to your website or else you can get penalized by Google.The blog post must be careful with the anchor text and must have high-quality content.

A relevant domain is very important for guest blogging.

Make sure these points are there in your guest blogging or you might end up harming your websiteor the competitor website can take away your ranking.

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11 Common SEO Myths you need to stop believing

Myth 11: Keyword Stuffing will gain more trafficThis is the most common misconceptions in Search Engine Optimization. Though it is true thatKeywords act as a compass for SEO, contents stuff keywords to rank themselves on the top of thesearch engine. This trick can be identified as a spam by Google and you can be penalized for thesame act.

There are instances where a company builds similar random URLs expecting any one of them tohit the top rank of the search engine. Avoid doing this as Google might identify this as deceptivewhich might not be well suited for your company.

Now that you know what are the mistakes to be avoided or fixed on your website, share this withyour developers or reach out to Social Orange to have a completely revamped and SEO optimizedwebsite!

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9 Tips you must follow to optimize SEO efforts.

Here is a list of pro tips for those of you who are looking forward optimizing your SEO efforts, froman SEO industry expert of GetDigitalPro, One of the best Digital Marketing Training Institute inBangalore.

Target Long Tail business related Keywords:Target Long Tail business related Keywords: It’s better to get less general traffic who will bounce back. Rather target quality visitors who willfind your content relevant and useful. Targeting long tail keyword helps in user engagement henceyou can expect more conversion.

Engaging and Share-worthy content:Engaging and Share-worthy content: Write Content focused towards Problem related to your industry and solutions for them. Examplesand case study coupled with images and videos makes the content more engaging and shareworthy

Keyword related Blogs:Keyword related Blogs:

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9 Tips you must follow to optimize SEO efforts.

Occasionally write a blog related to your keyword. You can frame the topic of a blog in such a way that itcovers your keyword and sounds informative too. Do not forget to Include the keyword in URL and Heading.This will help your keyword ranking. Here is and example:

Social Bookmark your blogs:Social Bookmark your blogs: Share your website blog posts to social media channels like Facebook, twitter, LinkedIn, GooglePlus, Tumbler etc. It helps google bots to crawl the page in case it missed it earlier

YouTube Channel:YouTube Channel: Create a YouTube video for your industry related topic people search often. Try making the videofor a topic which does not have too many videos already available. You can consider boostingyour YouTube video. With more views to video, your channel will start appearing on the first pagefor that topic leading to more relevant traffic to your website.

Website Interlinking:Website Interlinking: Always interlink your websites internal pages. Example: You can interlink one blog page of yourwebsite to another related blog page of your website with the help of anchor text. Remember tomention “do-follow” tag so that bots can crawl the page

Avoid Black Hat SEO:Avoid Black Hat SEO: Never Overdo SEO activity or try to manipulate search engine algorithm. This will help you toavoid Google penalty and will not have any negative influence on your keyword ranking no matterwhat algorithm updates comes.

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9 Tips you must follow to optimize SEO efforts.

Quality Back links: Quality Back links:

Anchor Text: Anchor Text: The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. Thewords contained in the anchor text can determine ranking that the page will receive by searchengines

Try getting more back links for your website from your Brand Name as anchor text. Getting manyback links from same keywords other then Brand Name as anchor text thinking that it will improvethe keyword ranking is a wrong process and will lead to get a negative hit (Penalty) with thealgorithm update .

Avoid getting back links from the website which has lower domain authority (DA) than yours. Pagerank metrics to evaluate a site’s performance is obsolete now. Never ever buy bulk back links.

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