Search Engine OptimizationAttack of the Killer Slugs

Allow Myself to…Introduce Myself

• Internet marketing consultant :– Search engine marketing– Business blog development and promotion– Online reputation management– Social media marketing

• Worked with thousands of companies:– Motorola, NBC, SAS, Ning, GlaxoWellcome

• Co-author of upcoming book “Radically Transparent”

The Big Question!

??

BOGO Audiences

Post Titles

• Two Audiences• Initial Blog Readers

– Ask Questions– Be Enticing– Scoops

• Google Users– Optimize titles– Change word order– Add keywords

In Action

Before:“Beginner’s Guide to Online

Reputation Monitoring”

After:“Free Online Reputation

Management Beginner’s Guide”

Killer Slugs

Optimizing Page URLs

• Don’t always let blog decide• Include popular keywords• Anticipate Google searches• Shorten length• Don’t change them once published!

In Action

Default URL:marketingpilgrim.com/2007/08/

youtube-rival-finally-named-hulucom-almost-in-beta.html

URL used:marketingpilgrim.com/2007/08/hulu-

beta-invite.html

Seeing Double

Coveted Google Indent

• Focus on just one page• Build backlinks with anchor text• Create/find VERY similar page• Link first to second• Rinse and repeat

In Action

Re-Focus Content

Re-Focus Page Content

• Think about future page use• Optimize page slugs• Top 10, Best 100, 7 Reasons, etc

– Be helpful, give it away, FREE

• Get Links• Turn to the dark side• Change focus of the page

In Action

Page Name: /internet-marketing-booksLinks: 770Rankings: MultipleEvil Purpose: Sell my new book ;-)

Slack Off!

Contributed Content

• Get others to write for you• Guest posts

– Offer link, author byline

• Writing contests• Blog Carnivals• Performance payments

– Bonus for Digg homepage?

In Action

68 High-quality articles12+ popular judges helping to promoteContent for my free e-bookRankings: #2 “Social Media Marketing”Thousands of residual Google referrals

Improve Your Performance

Monitor Analytics

• Watch for traffic spikes• Increased page popularity• Capture the audience• Optimize existing & similar content• Look for new post ideas

In Action

Thank You!

• Email: andy@marketingpilgrim.com• Tel: 919-647-9655• Blog: www.MarketingPilgrim.com• Book: Radically Transparent (Feb 2008)

BUY THE BOOK…READ THE BLOG…

…SAVE THE CHEERLEADER!