Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Search Engine Optimization
Real World Tactics
Wednesday, 25 September, 13
My Background
• Content development/Journalism
• Migrating from print to Web/Digital
• Creating content for the web
Wednesday, 25 September, 13
Expectations
• SEO works in practice, not in theory
• Results take time
Wednesday, 25 September, 13
Organic Importance
* Source: Search Engine Land 2012
Wednesday, 25 September, 13
Organic vs. Paid
Wednesday, 25 September, 13
Black Hat Tactics
Wednesday, 25 September, 13
Google Wants to be the answer
Wednesday, 25 September, 13
On Page Optimization
• Make URL’s descriptive. Use dashes. No caps.
• Make sure page titles and descriptions are unique. Describe page content.
• Write for people, not search engines
• Include keywords in subheads and content
Wednesday, 25 September, 13
META - Page Title
• 70 characters or less
• Use pipes or dashes to separate
• Brand to the right (keywords left)
• Plain English
Wednesday, 25 September, 13
META - Page Description
• 155 characters or less
• Use keywords effectively
• Explain what people can do on page
• Plain English
Wednesday, 25 September, 13
Anatomy of a Snippet
Page title
Wednesday, 25 September, 13
Anatomy of a Snippet
Link/URI
Wednesday, 25 September, 13
Anatomy of a Snippet
Page description
Wednesday, 25 September, 13
Image Optimization
• Make File names descriptive
• ALT tags for descriptive images
• Write for screen readers (AODA)
• No description for cosmetic images
Wednesday, 25 September, 13
Images in SERP’S
Web search CUTE!!
Wednesday, 25 September, 13
Local
• Google Plus
• Bing Local (http://here.com/primeplaces/)
• Simple web search, track local listings
• NAP (Name, Address, Phone): Consistency
• Add Your Address to Every Page
Wednesday, 25 September, 13
Free Tools
• Google Analytics/Webmaster Tools
• Screaming Frog SEO Spider
• Open Site Explorer (Moz)
Wednesday, 25 September, 13
Contact Treefrog
Kevin Rogers CobusSEO ManagerTreefrog [email protected] ext. 103@kevincobus
Wednesday, 25 September, 13