Search OptimizationYou Can Do Yourself

A Presentation for AMADC October 14, 2010

David HollenderPrincipal Online Strategist

Elements of Search Optimization

Which elements are critical?

What can you do yourself?

What Are Your Goals?

• Be A JIT Solution Provider

• Be An Influencer

• Be An Authoritative Source

What’s Your Strategy?

• Credibility Through Visibility

• Topic Ownership

• JIT Problem Solver

Channels

• Web Site Optimization

• PR Optimization

• Social Media Optimization

The Optimization Process

• Do ResearchAudience, Keywords, Channels

• Generate/Optimize ContentSelect Content, Optimize, Meet Expectations

• Measure ResultsProcess & Outcomes

What Else?

• Link Building & Credibility

• The Geeky Details

• The SEO “Way of Life”

Avoid These Roadblocks

• No Strategy = No ROI

• Inside-Out Approach

• Engineering Bloopers

• Failure to Meet Expectations

David Hollender

dhollender@mind-sky.com571-366-9933

www.mind-sky.comSearch the web for “Mind Sky”