Sears Holdings Sears Holdings Kody Harper Jie Lian (Jet)
Enkhtamir Otgondemberel Jon Hoffart Stephen Ngunjiri Slide 2 Slide
3 1886 - Sears company founded 1887 - Alvah Roebuck 1889 - Sold
watch business 1893 - Sears Roebuck and Company 1906 - Publicly
traded Slide 4 1925 - First store opens 1980 - Acquired other
companies 1993 - Sold Sears Tower 2003 - Sold Discover Card 2005 -
K-mart purchases Sears Slide 5 Slide 6 Current Profile 9 th Largest
retailer Annual Revenue $50 billion Operates 3,900 retail outlets
Future Profile Develop online sales Lower prices Sell more private
label products Slide 7 Strengths: Merger of Kmart & Sears
Adaptation of sales strategies Strategic store location Weaknesses:
Executive departures Poor sales Slide 8 Opportunities: Venture into
foreign markets Innovation and mergers Increase private labels
Threats: Competition Decline in customer demand Depression of
equity market Slide 9 Retailer type Department Store JC Penny,
Macys, Sears Discount Store Wal-Mart, Target Off-Price retailer
Ross Specialty Store Home Depot Slide 10 Current Profile 12% of
employment in US 3.8 trillion in sales revenue in 2009 Wal-Mart 404
billion in 2009 Slide 11 Slide 12 Slide 13 Future trend E-Commerce
Product Cycle Demand Slide 14 Wal-Mart Stores, Inc. Kohls
Corporation Home Depot, Inc. Slide 15 Established in 1962 2.1
million employees Supercenter, neighborhood market, discount store
Abundant capital, business model, global operation, sales
strategies Slide 16 Formed in 1962 Middle income group of people
Family oriented products 1,000 stores in 48 states 126,000
employees 16,389 million revenue in 2009 Efficient inventory
management Slide 17 Formed in 1978 World largest home improvement
retailer 2,234 stores 322,000 employees Revenue exceeded 71,000
million in 2009 Professional, private brands, special deployment
center Slide 18 Shop Your Way Revolve around customer Many ways to
shop Traditional stores Online Mobile devices Sears Blue Crew Slide
19 Online Stores Open 24/7 Customization Complements Sears.com
Sears.com Traditional Store Hands on experience Compare products
side-by-side Slide 20 Mobile Devices Sears2go Applications iPhone
Blackberry Special text offers Slide 21 Slide 22 Sears Blue Crew
Find the lowest price Searches multiple competitors Real-time price
checks Rebate submission Different Types Appliance Electronics
Fitness Commercials Slide 23 Web site design Web site language
options TV advertisement Slide 24 Expansion to emerging markets
Efficient distribution channel Integration of brands Slide 25 Good
portion of market share Creation of Sears Blue Crew Focus on
recommendations
