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CORPORATEBROCHURE
SEASON 2017-18
COMMERCIAL OPPORTUNITIES AT SIXFIELDS
NORTHAMPTON TOWN FOOTBALL CLUB2 0 1 7 / 1 8 S E A S O N F I X T U R E S
DATA PROVIDED BY PRESS ASSOCIATION | ALL FIXTURES SUBJECT TO CHANGE.
AUGUST
19 FLEETWOOD TOWN A
26 PETERBOROUGH UNITED H
29 CAMBRIDGE UNITED H
SEPTEMBER
02 WIGAN ATHLETIC A
09 DONCASTER ROVERS H
12 PORTSMOUTH H
16 SOUTHEND UNITED A
23 BRADFORD CITY H
26 MK DONS A
30 ROTHERHAM UNITED A
OCTOBER
03 PETERBOROUGH UNITED A
07 BRISTOL ROVERS H
14 AFC WIMBLEDON H
17 ROCHDALE A
21 GILLINGHAM A
28 BLACKPOOL H
NOVEMBER
07 SOUTHAMPTON F.C. H
11 OXFORD UNITED A
18 SCUNTHORPE UNITED H
21 PLYMOUTH ARGYLE A
25 BURY H
DECEMBER
09 OLDHAM ATHLETIC A
16 WALSALL H
23 BLACKBURN ROVERS H
26 DONCASTER ROVERS A
30 PORTSMOUTH A
JANUARY
01 WIGAN ATHLETIC H
06 SOUTHEND UNITED H
13 BRADFORD CITY A
20 MK DONS H
27 BLACKBURN ROVERS A
FEBRUARY
03 ROCHDALE H
10 AFC WIMBLEDON A
13 GILLINGHAM H
17 SCUNTHORPE UNITED A
24 OXFORD UNITED H
MARCH
03 BLACKPOOL A
10 BRISTOL ROVERS A
17 ROTHERHAM UNITED H
24 FLEETWOOD TOWN A
30 CHARLTON ATHLETIC H
APRIL
02 PETERBOROUGH UNITED A
07 SHREWSBURY TOWN H
14 BURY A
21 PLYMOUTH ARGYLE H
28 WALSALL A
MAY
05 OLDHAM ATHLETIC H
WELCOME TO SIXFIELDSTHE HOME OF NORTHAMPTON TOWN FOOTBALL CLUB, AS THE CLUB ENTERS A NEW ERA.
After storming to the League 1 title in 2016, the club have adjusted to life in Sky Bet League 1, and following the appointment of former Netherlands,
Athletico Madrid and Chelsea striker Jimmy Floyd Hasselbaink as Northampton Town manager, news that created headlines locally, nationally and
overseas, optimism is high that the Cobblers will continue to make progress on and off the field.
The statistics certainly show that Northampton Town Football Club is a club on the up. Attendances were up 18% in the 2016/17 season, while we also
recorded seven league attendances of 7,000+, the most number of 7,000+ for nineteen years. The club also saw a big rise in the number of junior season
ticket holders, with numbers up by 117%. Junior memberships increased by 132% with sales of junior shirts up by 58%.
Northampton Town were beamed live around the world in September 2016 when, having beaten Premier League side West Brom in the previous round, the
Cobblers took on the might of Jose Mourinho’s Manchester United in the EFL Cup, a side containing the likes of Wayne Rooney, Zlatan Ibrahimovic and Marcus
Rashford at a sold out Sixfields.
Off the field, the progress is equally exciting. With record numbers enjoying hospitality in the Grosvenor Casino 1897 Suite, we were awarded the EFL Family
Excellence Award in 2017 to recognise our work with families, while a host of new partners have come on board in recent times. Our new link up with 5USport
means we have an ever growing profile in China, with more exciting developments planned.
We pride ourselves on our flexibility and ability to offer packages to suit and support any budget. Please do read through this brochure to see just some of the ways
we can help you and get in touch, we’d be delighted to work with you.
3CORPORATE BROCHURE SEASON 2017-18
NEW MANAGER
JIMMY FLOYDHASSELBAINK
4
PARTNERSWhether it’s raising your profile, recruiting staff, improving CSR involvement or increasing footfall,
our Commercial and Marketing team have the experience to write a bespoke plan for you.
Our OFFICIAL PARTNERS are based on 3 categories;
PREMIUM
As a Premium Partner to Northampton Town
Football Club, your brand will enjoy the highest
exposure on the front of our playing kit, stands or
stadium naming rights.
CLUB
Becoming a Club Partner to Northampton Town
will see your brand enjoying stable rights including
dug outs, big screen, Academy and other exciting
and high profile inventory items.
OFFICIAL
Being an Official Partner to Northampton Town
offers you a relationship with the club at a lower
investment level.
“IT’S ALL ABOUT RETURN ON INVESTMENT & THAT’S WHAT
WE BELIEVE MAKES FOR A TRUE PARTNERSHIP.”
CAROLINE LUCY, COMMERCIAL & MARKETING MANAGER
TO ENQUIRE ABOUT A PARTNERSHIP PLEASE CALL US ON (01604) 683735
5TO ENQUIRE ABOUT A PARTNERSHIP PLEASE CALL US ON (01604) 683735
WHAT OUR CLIENTS SAY“When looking for an opportunity to invest in and connect with our local community, Northampton Town was our number one choice. They’ve been an excellent partner and our employees love having an extra reason to root for their favourite home team. We’ve now extended our sponsorship with them.”
ANDY NASH, OPERATIONS DIRECTOR
“We started working with Northampton Town when we were
approached to host the annual golf day. From this day we
have developed a fantastic relationship with the commercial
team who have helped us link up and network with local
business. This has had a major impact on our brand
awareness, revenues and recruitment. We have had several
fantastic experiences entertaining clients in the Grosvenor
Casino 1897 Suite, where the team have, without exception,
given our clients and guests an experience to remember. We
look forward to continuing our partnership in the years to
come.”
ANDREW GIBBONS
“DBFB work with businesses ranging from 5 to 500 employees. Our growth is down to a number of factors, one being involved with Northampton Town Football Club where we have met lots of new customers. Over a quality meal
and relaxed atmosphere in the Grosvenor Casino 1897 Suite we are able to fully engage in how they want to grow their business using the latest technologies. We are delighted to have extended our sponsorship and are looking forward to another successful year on and off the pitch. ”
SIMON PICKERING, CEO
“It’s been a pleasure working with the NTFC commercial team and supporting the club throughout the 2015/2016 season. I cannot fault their commitment and we have benefitted significantly from this relationship so much so that we’ve increased our investment & relationship with them for the next 3 years.”
NEIL SMITH, OPERATIONS DIRECTOR
“We were approached by Northampton Town Football Club to join them as a partner and were very impressed with the way they didn’t try to sell us something straight off. They completely hit the brief with our relationship being a full integrated marketing led campaign which is a breath of fresh air to have this quality of service. We are very proud to be the partner of their new and hugely popular Mick George Family Area and would definitely encourage any business looking to gain exposure and build business to get in touch with their Commercial team. ”
STUART COSTELLO, MARKETING DIRECTOR
“As the Official Sign Partner to NTFC, T3 Signs have received a number of referrals and recommendations which has helped our business to grow in size. We would strongly recommend working with their commercial team who are professional in their approach, focused on delivering exactly
what the client wants and more. ”
PETE NICKLIN, OWNER T3 SIGNS
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DEMOGRAPHICS
PLEASE CALL US ON (01604) 683734/5
SKY LIVE TERRESTRIAL HIGHLIGHTS SKY HIGHLIGHTS
ADULTS AB ADULTS C1 ADULTS C2 ADULTS DE
20%30% 25% 24%
20% 24% 24%33%
ADULTS AB ADULTS C1 ADULTS C2 ADULTS DE ADULTS AB ADULTS C1 ADULTS C2 ADULTS DE
23%29%
21%27%
SOCI
AL E
CON
OM
ICAL
7%
ADULTS 16-24 ADULTS 25-34 ADULTS 35-44 ADULTS 45-54 ADULTS 55+
12% 11%19%
51%
ADULTS 16-24 ADULTS 25-34 ADULTS 35-44 ADULTS 45-54
7% 11% 12% 17% 54%
ADULTS 55+
ADULTS 16-24 ADULTS 25-34 ADULTS 35-44 ADULTS 45-54
12% 17% 11%
25%
ADULTS 55+
35%
AGE
GR
OU
P
73% 27% 71% 29% 70% 30%GEN
DER
7PLEASE CALL US ON (01604) 683734/5
66500TWITTER FOLLOWERS
3790YOUTUBESUBSCRIBERS
22500FACEBOOK PAGE LIKES
3210SEASON TICKET HOLDERS
NUMBERSAGE
30-50YRS OLD
GENDER
81% MALE
EMAILS
55%
ECONOMIC STATUS
A, B & C1
8 TO ENQUIRE ABOUT A SPONSORSHIP PLEASE CALL US ON (01604) 683734/5
MATCHDAYTHE ULTIMATE WAY TO ENJOY FOOTBALLRelaxing, comfortable surroundings with excellent dining and great service. We look forward to welcoming you to Sixfields Stadium this EFL League One season.
The MAIN sponsorship on a match day, your party of 12 will enjoy VIP
hospitality in the main Grosvenor Casino 1897 Suite, ½ page advert in the
match programme plus logo to the front page, Executive seating, 3 guests
lead the team out onto the pitch for the official photographs, signed/framed
shirt and you choose and present the Man of the Match.
MATCH SPONSOR
Your party of 10 will enjoy VIP hospitality in the main Grosvenor Casino
1897 Suite, 1/4 page advert in the match programme plus logo to the front
page, Executive seating, 2 guests walk out onto the pitch for the official
photographs, signed/framed boot.
ASSOCIATE MATCH
As Match Ball sponsor your party of 8 will enjoy VIP hospitality in the main
Grosvenor Casino 1897 Suite, 1/4 page advert in the match programme plus
logo to the front page, Executive seating, 2 guests walk the team out onto the
pitch for the official photographs, signed/framed Match Ball.
MATCH BALL SPONSOR
Our Programme sponsor this season now receive a FULL PAGE advert in
the match programme plus logo to the front page, a party of 6 to enjoy VIP
hospitality in the main Grosvenor Casino 1897 Suite, presentation pre match
of a signed and framed official programme.
PROGRAMME SPONSOR
- VIP Fan walk onto pitch with other match sponsors*
- Min. 2 persons
- Pre-match & half time hospitality
- Cash bar
- Half time, tea/coffee & biscuits
- VIP fan picture on Big Screen and programme
- Max no 3 VIP packages per fixture
- Cobblers Home shirt with your name on back on your seat in Restaurant
THE ULTIMATE FANS VIP PACKAGE
i-FOLLOW MATCH SPONSOR
- 2 places in the Grosvenor Casino 1897 Suite for home game
- Your logo on NTFC story pre-match promoting iFollow’s live coverage of the fixture
- Receive Social Media tag when NTFC promote fixture
- Your logo in the HOME match programme under Squad list promoting Match Highlights with wording “sponsored by…..”
iFOLLOWMATCH SPONSOR
9TO ENQUIRE ABOUT A SPONSORSHIP PLEASE CALL US ON (01604) 683734/5
SPONSORSHIPGOLD
BLACKBURN ROVERS
CHARLTON ATHLETIC
MK DONS
OXFORD UNITED
PETERBOROUGH UNITED
PORTSMOUTH FC
OLDHAM ATHLETIC
SILVER
AFC WIMBLEDON
BRADFORD CITY
BRISTOL ROVERS
BURY
PLYMOUTH
ROCHDALE
SCUNTHORPE UNITED
BRONZE
DONCASTER ROVERS
FLEETWOOD TOWN
GILLINGHAM
SHREWSBURY TOWN
CHECKATRADE TROPHY ROUND 1 & 2
WIGAN ATHLETIC
BLACKPOOL
SOUTHEND UNITED
WALSALL
ROTHERHAM UNITED
ASSOCIATE MATCH
£1595.00
£1495.00
GOLD
SILVER
MATCH BALL SPONSOR
£1395.00
£1295.00
£995.00
GOLD
SILVER
BRONZE
PROGRAMME SPONSOR
£1095.00
£995.00
£895.00
GOLD
SILVER
BRONZE
THE ULTIMATE FANSPACKAGE
FIXTURE CATEGORIES / FIXTURES ARE SUBJECT TO CHANGE IN CATEGORY
MATCH SPONSOR
£1995.00
£1495.00
GOLD
SILVER
BRONZE
£1595.00SOLD OUTVIP FAN
£155 INC VAT FOR VIP
Normal hospitality rates for additional guests
MATCH SPONSOR£295 + VAT FOR 2 GUESTS
Normal hospitality rates for additional guests
10 TO ENQUIRE ABOUT BOOKING HOSPITALITY PLEASE CALL US ON (01604) 683734/5
HOSPITALITYHOSPITALITY BANKHOSPITALITY BANK is another great way to pre-order a minimum of 40
hospitality places to then enjoy throughout the season. As a Bank client you can
use your places on a MATCH BY MATCH basis.*
TAKE A LOOK AT OUR HOSPITALITY PACKAGESNorthampton Town’s renowned match day hospitality is the perfect
environment to host friends, family or clients during a match day.
GROSVENOR CASINO 1897 SUITE
- 3-course pre match meal
- Match day programme and team sheet
- Cash bar
- Padded seating in West Stand
- Room host & parking (1 space per 4 guests)
- Post Match presentations including Man of the Match.
MATCH BY MATCH PRICING
Prices vary dependent on fixture selectedand are per person plus VAT
Adults (18+) from £60.00
Concessions (65+ & Disabled) from £50.00
Junior Adult (12-17 yrs) from £35.00
Child (7-11 yrs) from £25.00
MATCH BY MATCH
11
PRICE GUIDELINE
Adults (18+)
All prices exclude VAT at 20%
£1299.00
TO ENQUIRE ABOUT SEASONAL PACKAGES PLEASE CALL US ON (01604) 683734/5
SEASONAL PACKAGESHOUGHTON HAMSPLAYERS LOUNGE
- Use of Houghton Hams Players Lounge at all EFL Home League Fixtures
- Chose from seating in Executive Lounge or normal West Stand Seats.
- Complimentary match day programme and team sheet.
- Half time tea or coffee
- Room host
SEASONAL HOSPITALITYGROSVENOR CASINO 1897 SUITE
- Guarenteed seats in the Grosvenor Casino 1897 Suite for all EFL Home League Fixtures
- Padded seating in the West Stand
- Complimentary match day programme and team sheet.
- Player presentations pre and post match.
- Cash Bar
- Half time tea or coffee
- Room host
Concessions(65+ & Disabled) £1189.00
Junior Adult (12-17 yrs) £659.00
Child (7-11 yrs) £449.00
2017/18 SEASONAL PRICES
Executive Players Lounge
Standard Players Lounge
ADULT (18+) CONCESSION UNDER 18 UNDER 7
£200.00£415.00£600.00£715.00
£650.00 £550.00 £350.00 £250.00
SOLD OUT
12
MEETINGS & EVENTS
OUR PACKAGES
For flawless meetings and events, discover Sixfields as the venue
for your next meeting. With unrivalled access and free parking on
site there is no other venue in the region to offer this and options
for as little as 2 - 1600 delegates.
MAXIMUM CAPACITY FOR EACH LAYOUT TYPEROOM LAYOUT
GROSVENOR CASINO1897 SUITE
CAVE & SONSBOARDROOM
HOUGHTON HAMSPLAYERS LOUNGE
BOARDROOMU-SHAPETHEATRECABARET
302512080
20256030
14124020
FULL Day delegate package is from £26.00 per person + VAT and includes;
Conference Pads & Pens Flipchart & Pens
Sandwich Lunch Unlimited Tea & Coffee
Free Wifi One-site Free Parking
or choose our HALF DAY delegate package(4 hours) from £22.50 per person + VAT
The above rates apply to daytime conferences between 7.30am -
6.00pm. Monday to Friday only. Equipment hire available on request.
TO ENQUIRE ABOUT HIRING FACILITIES PLEASE CALL US ON (01604) 683707
CABARET THEATRE U-SHAPE BOARDROOM
MEETINGS & EVENTS
13TO ENQUIRE ABOUT HIRING FACILITIES PLEASE EMAIL [email protected]
LOCATED ON THE MAIN ROUTE INTO THE TOWN CENTRE,SIXFIELDS STADIUM BOASTS A UNIQUE LOCATION:
We can also offer marquees on site for up to 1000 guests at an additional cost.
600PARKING SPACESON SITE
10MINUTES FROM NORTHAMPTON STATION
10MINUTES ACCESS FROM THE M1
GROSVENOR CASINO 1897 SUITE
Our largest event space has been refurbished to have a new look and feel. The makeover has included modern decor making this a versatile space ideal for
conferences, training days or gala dinners. Complimentary parking onsite for over 600 cars, making this an ideal location for all budgets.
14 TO ENQUIRE ABOUT ADVERTISING PLEASE CALL US ON (01604) 683735
ADVERTISINGWHETHER YOU WANT PRINT, DIGITAL, VISUAL OR SOCIAL MEDIA, NORTHAMPTON TOWN FOOTBALL CLUB HAS SOMETHING FOR YOU.
COBBLERS TV ADVERTISINGProbably the best way to target groups of football fans every match day as they watch for up to date scores and results
E-MARKETINGE-Marketing adverts can be taken out on a flexible basis so you are not tied down to any contract. Communication to our database is reserved for Principle and Club partners only.
BIG SCREENBig Screen advertising is reserved only for Principle and Club partners.
OFFICIAL MATCH DAY PROGRAMMEThe Cobbler is our official match day programme and is purchased by around one in four supporters. With more than three pairs of eyes reading each copy, it is a fantastic way to reach out to Northampton Town supporters and beyond.
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