SeattleSpring 2012 Market

Overview• Brightness in all stores• All stores in full spring mode• Themes of many stores currently revolve

around brightly coloured basics• Not many promotions going on, just small

sale sections in each store

Overall Store Themes

Key Notes: - GAP: Be True to your Hue - J Crew: Brighter Days

Ahead - Madewell: Our Latest

Denim Delivery - Tommy Bahama: Purveyor

of Island Lifestyle - Anthropologie: Inspired

by Abstract Expressionism

Ladies: Basic BrightsSummary: Every store I went in to had at least one table

display with basic and bright display.

Brooks Brothers

Eddie Bauer

J Crew

GAP

Madewell GAP

H&MBCBG

Ladies: Mixed Prints/PatternsSummary: Many stores offered ladies items with mixed prints.

Stripes with check, floral with paisley, and so on.

Key Notes: - This trend was most prominent at

Anthropologie - The patterns often had similar

colour elements

BarneysNordstrom

Anthropologie

JC Penney

Ladies: Floral Bottoms

Key Notes: - Floral prints varied in size

and print type - Some Prints were vibrant and

bright, while some were more neutral toned

- Many different stores and customer price points for floral pants

J Crew

H&M

Madewell

Anthropologie

Ladies: Bright Floral DressesSummary: Floral prints in varying sizes and levels of brightness

appeared in all stores

Key Notes: - Appeared in most

women’s sections - Varied within stores in

pattern size and levels of brightness

Banana Republic

Old Navy

Kate Spade

Nordstrom

Ladies: Sequined TopsSummary: Sequins continue to remain a large trend in tops

moving into spring and summer.

Key Notes: - Styling is casual, and

often on loose fitting tops

- Lots of neutral sequins, however, bright colours are starting to emerge in this category

J Crew H&M

Nordstrom Nordstrom

Ladies: The Mullet Top/Dress

Key Notes: - This trend was see across

all price points and stores

- Appeared in dresses, tops, skirts, and blouses

- Came in varying extremes

Summary: Short in the front, longer in the back

Anthropologie Arden BJC Penney JC Penney

Nordstrom

Ladies: SXSWSummary: The seasonal update to the tribal trend

Key Notes: - Update to the tribal feel,

with a look more towards Southwest Native American patterns and prints

- Appeared more as a juniors and young women's trend

NordstromJC Penney Urban Outfitters

Urban Outfitters

All Saints

All Saints

Macy’s

Nordstrom

Ladies: Colour BlockingSummary: Colour blocking appeared across all brands, and is one

of the prominent summer trends in Seattle

Key Notes:- All ladies sections had

colour blocked items- Colour blocking

appeared in blouses, dresses, cardigans, and blazers

Anthropologie NordstromKate Spade

GAP

Ladies: Sleeve CutoutsSummary: Sleeve cutouts are a big styling detail in women’s wear

this season

Key Notes: - Appeared on both short

and long sleeved items - Showed up in both

dresses and blouses

AnthropologieJC Penney JC Penney Nordstrom Nordstrom

Ladies: Denim Tops/Dresses/RompersSummary: Though denim and denim looks have had their place

every season in Seattle, it is becoming more prominent in tops, jackets, and rompers this season

Anthropologie

H&MBanana Republic Nordstrom

All Saints

Ladies: Casual Button Ups

Key Notes: - Styling remained fairly

standard on women’s casual button ups

- Updates included some very bright/bold colours and a bit of horizontal striping

Banana Republic

Brooks Brothers

Brooks Brothers

Banana Republic

Eddie Bauer

H&MOld Navy

Ladies: Dress ShirtingSummary: Ladies dress shirting remains fairly basic this season

Key Notes: - Details included floral prints

on shirts, and contrast fabric under collars and on cuffs.

Brooks Brothers

Brooks Brothers

Brooks Brothers

Macy’s Eddie Bauer

Ladies and Men’s: Bright/Printed Outdoor Attire

Key Notes: - Printed shells and

windbreakers were popular across several store brands.

- Bright Colours in both fabric and trims prevailed in all outerwear section

Columbia

The North Face

Eddie Bauer

Men’s: Dress BrightsSummary: Bright pop colours appeared on the men’s floors in

Seattle this spring.

Key Notes: - Men’s colours were just as

bright as ladies, especially in teen and young adult stores like Express

- Bright colours primarily appeared in casual for men, with a minor appearance for dress

Express ExpressMacy’s

Men’s: Dress ShirtingSummary: Men’s dress shirting remained pretty standard across

most stores in Seattle.J Crew

Nordstrom

Brooks Brothers

GAP

Macy’s

Men’s: Dress Shirt StripingSummary: After several seasons of plaids dominating menswear,

stripes are making a resurgence.

Key Notes: - Narrow Stripes were more

prominent in dress shirts, however some wider stripes appeared among certain brands.

Kohl’sJC PenneyJC Penney Nordstrom

Men’s: Casual and Sportswear Brights

Summary: Bright pop colours appeared on the men’s floors in Seattle this spring, especially in sportswear.

H&M

Old Navy

Brooks Brothers

Express Patagonia

Men’s: Casual and Sportswear Stripes

Summary: After several seasons of plaids dominating menswear, stripes are making a resurgence.

Key Notes: - Wider Stripe repeats are

currently being seen on the men’s sportswear floor, while dress stripes are remaining more traditional.

- Stripes are appearing on the horizontal in casual

- Printed Stripes are also appearing verses traditional woven stripes

GAP

H&MTommy Bahama

Tommy Bahama

Macy’s JC Penney

Guess

Men’s: Casual Solids

Key Notes: - Basic Styling with some very

bright colours coming into play

- Younger men’s styling included details like embroidery and puckering seen in the far left shirt.

Guess Brooks Brothers

Club Monaco

Tommy Bahama

Men’s: GinghamsSummary: Ginghams are still playing a prominent role in men’s

casual shirting in Seattle

Key Notes: - Most stores still have

ginghams on the floor in some capacity for men’s casual button ups

- Abercrombie and Fitch primarily had ginghams for all of their button ups

- Showing up in various scales

ExpressGuess

Abercrombie and Fitch

Brooks Brothers

Banana Republic Express

Men’s: Differing Warp / Weft Patterns

Summary: Plaids with differing warp and weft patterns are popular among men’s casual shirting

Key Notes: - This trend was seen in many

larger plaids. - Seen across many different

stores and price points

Banana Republic

Patagonia

Banana Republic Club Monaco

Men’s: Balanced PlaidsSummary: Varied in scale, colour, and complexity

ExpressExpress Nordstrom

Express

Patagonia

Patagonia

Men’s: KnitsSummary: Styling in men’s knits remains fairly standard, but did

branch into the bright colour of the season.Nordstrom Nordstrom

H&M

Club Monaco

Patagonia

Men’s: SXSWSummary: Though not as prominent as in ladies, the southwest

feel is prevalent in the men’s Seattle market as wellBurberryUrban

OutfittersASOS

Men’s: Colour Blocking

SSensse

Summary: Men’s in Seattle has also started trending into colour blocking, not only in casual and sportswear, but dress as well.

Urban Outfitters

Urban Outfitters

Nordstrom All Saints

Men’s: Interesting Details

Key Notes: - Contrast fabric cuff lining is

still popular- Bias front pockets are

popular this season- Many shirts are displayed

with rolled cuffs or sleeves

Guess

Express

All Saints

Guess

GuessMacy’sMacy’sMacy’s

Men’s: StylingSummary: Light Layers and shorts with blazers

H&M Nordstrom

Club Monaco

NordstromGAP

The End