Second Draft Marked

8/3/2019 Second Draft Marked

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Matt BeltUnit 2: Communications

Music Video Written AnalysisSecond Draft

Include some pics Matt to help illustrate your points

Apocalyptica, Ft Corey Taylor - I'm no Jesushttp://www.youtube.com/watch?v=PMLsF8ajI6U&ob=av2e

Slipknot Psychosocialhttp://www.youtube.com/watch?v=Wws7mnMewPw&ob=av2n

Stone Sour - Through the Glasshttp://www.youtube.com/watch?v=GIzDsGyxsQM&ob=av2e

_______________________________________________________________

Section 1 (you can lose the Section 1 bit now) Introduction

The music video industry is a way of bringing visual to the audio wonder that is music,

where anything is possible with the correct story telling techniques and visuals. Better

The music video industry is important for giving more depth to a song, adding more tothe "story" of the song or just a way for the band/artist to have even more fun.Some are to help spread the bands fame/music, whereas others are used as a "Thankyou" to their fans. Some examples would be good here

Advertising in the music video industry is a __________________________________________________________________

Section 2 - Overview


I have chosen this music video because it is a unique take on metal, unconventional inso many ways. When one thinks of metal one doesn't think of the cello, but Apocalypticaare a metal cellistband. This song has Corey Taylor in it, and he will be in all 3 of my

music videos - a good way of showing all the different styles of metal and how it canalways be different find another word here try not to repeat the same word in asentence.
http://www.youtube.com/watch?v=PMLsF8ajI6U&ob=av2ehttp://www.youtube.com/watch?v=Wws7mnMewPw&ob=av2nhttp://www.youtube.com/watch?v=GIzDsGyxsQM&ob=av2ehttp://www.youtube.com/watch?v=PMLsF8ajI6U&ob=av2ehttp://www.youtube.com/watch?v=Wws7mnMewPw&ob=av2nhttp://www.youtube.com/watch?v=GIzDsGyxsQM&ob=av2ehttp://www.youtube.com/watch?v=PMLsF8ajI6U&ob=av2ehttp://www.youtube.com/watch?v=PMLsF8ajI6U&ob=av2e


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Apocalyptica do not look like a metal band, theylook more like a classical band.

A band with cellos does not usually bring aboutthe images of a metal band.

The usual combination of signs/ codes of a metal

band include things like, drums, guitars, loudscreaming vocals, long hair and dark imagery(such as Ozzy Osborne biting the heads ofanimals).

This band has the long hair, but thats about it. They break away from all the usualstereotypes that are associated with metal. Good

In the image below we can see the band playing during a live concert. It could bemistaken for a classical show, with the cello often being portrayed as a classical

instrument, not one of metal. The blue bright lighting is also different in terms of metal,it is a deep, yet relaxing tone of blue Good

Seeing as this is a metal/classical/neo-folk. It can appeal to many music lovers. It has aclassical feel as well as a metal feel. It is aimed at both genders, and ages 15+ mostlikely, though everyone is different. It appeals to all races, all occupations, allGeographics as it is a hybrid of genres in a sense, being metal and classical. It is notlikely to appeal to one nationality over another, nor gender, it can be enjoyed by peoplein towns, cities and the country side Good again this is starting to come together.

In this image we see Corey Taylor in the front. It is a way of indicating that he is themain aspect of this song, he is the vocalist and is shown on screen in the music videomore than the members of Apocalyptica. The image has a relaxed feel to it, themembers of Apocalyptica are holding on to each other and sitting, and the facial

expression of Corey is a relaxed, confident one. Look further in to the mise-en-scene ofan image to show your analysis skills---------


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Slipknot Psychosocialhttp://www.youtube.com/watch?v=Wws7mnMewPw&ob=av2n

I have chosen this video because it has all the stereotypical codes and conventions of ametal music video, with dark imagery, with an almost satanistic feel (even though it is

not satanistic in any way There are flaming pentagrams, burning faces and creepymasks. When most people see a pentagram they think of evil things, even more so when

its on fire.). It has a good tempo and a good balance of "screaming" and clean vocals. Italso has Corey Taylor as the lead vocalist.

It is aimed more towards metal fans, older teens and adults, with no specific race,gender or geographic in mind when they made it. Fans will want to buy it as well aspeople who are into metal. Kids and younger teens might not be into this kind of music,nor would older adults, though there are always exceptions to anything. The energeticfeel and tempo will draw fans to it does the editing reflect this?

They have been going since 1995, and are always getting songs in the top charts Good

research but focus more on the visuals from the videos..

In this image we can see the 9 members of the band, with their iconic masks. Thevocalist, which is often seen as the main member of any band and often put in the front,

Corey Taylor is almost hidden in this one. You can see the members all standing howthey want, some acting silly be standing weird explain what you mean by weird? Thesemiotics of this image are fascinating so analyse them further, others just standing how

they are comfortable. (For example Craig Jones under the Slipknot logo is off to theside, kind of away from the others. He is a very shy person.)

Wiki quote (About Craig).

He begins most interviews with the zipper covering his mouth opened, and closes the zipperbefore making any reply to the questions asked. Jones prompted a burst of complaint letterswhen, another time he broke his silence during an interview, he was quoted as having madethe sole statement that, "If I wasn't in this band, I'd probably be out killing people!" He hasanswered this question also, "If I wasn't in the band today, I'd be driving forklifts in awarehouse all day long.

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Stone Sour - Through the Glass
http://www.youtube.com/watch?v=Wws7mnMewPw&ob=av2nhttp://www.youtube.com/watch?v=Wws7mnMewPw&ob=av2n


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http://www.youtube.com/watch?v=GIzDsGyxsQM&ob=av2e

I chose this because it is a calm metal song, again with Corey Taylor singing lead, it hasa very interesting music video, and it doesn't portray any themes of metal that theignorant person might imagine (as a lot of people instantly think of dark demonic thingswhen you mention a metal band, this one will shatter their delusions. This video shows

bright colours and has no screaming lyrics.) The music video is set up more like a rap orhip-hop video how? What codes and conventions are on screen of this genre?

It is aimed towards metal and rock fans, with no real age, gender... no real

demographics were the focus of this video. It can appeal to most ages, mostnationalities, both genders all financial classes, etc.

In this image we can see the band members, with Corey Taylor (centre) in the front. Themembers all have their own image, and together they look odd, but its that strangenessthat makes the band image work so well. Two with long hair, two with shaved heads,

one with spikes, all different and together it works.) Aim more for analysis (Why is itcomposed this way) as opposed to description e.g. what is on Coreys t-shirt, why black

clothing, why those expressions e.g. why not Hollywood grins?_____________________________________________________________Section 3


Its a cello metal band, they are unique and very creative, (they took the idea of metal

and took their skills of cello and combined it. Creating a very unique band, there are noother bands that call themselves metal and use cellos.) They have gotten Corey Taylor

to do the vocals. The music video fits well with the song; it has a calm, dark feel to it.The cellos make a mysterious tone, yet also give energy, and life to the song. Themembers of Apocalyptica are seen head-banging which is usually associated with hardrock and metal, which is not usually in the same sentence as "cello"
http://www.youtube.com/watch?v=GIzDsGyxsQM&ob=av2ehttp://www.youtube.com/watch?v=PMLsF8ajI6U&ob=av2ehttp://www.youtube.com/watch?v=GIzDsGyxsQM&ob=av2ehttp://www.youtube.com/watch?v=PMLsF8ajI6U&ob=av2e


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This music video is classified as alternative metal as it has a metal and classical feel to itat the same time. The self-parody effect created by a metal song on cellos helps lend tothe comical interest of this video (the idea of a person playing a cello and head-bangingis a strange one. The idea of a whole metal band using only cellos is also a strange one).

It doesn't obey the usual codes and conventions of the metal genre in terms of what you

would expect. It has the metal sound to it, but its coming from cellos.

The images of metal are guitars, screaming and images of dark monsters. (Bands likeLordi which use full demon suits play along with all the stereotypes)

The metal band Lordi, complying with the images of dark monsters of metal. They callthemselves monster metal as do several other bands who wear masks and suits. Wecan see their costumes as demonic disfigured creatures. Why does metal use theiconography of the devil so often?

Music fans have said metal is originally from 1968 with bands like Black Sabbath starting

it. Now some people say those songs are now rock compared to the level of heavy metalwe have now. So we can say that metal has gotten darker/heavier over time, but thenyou get songs like this one which prove that that statement is wrong. Some people saythat with lyrics getting darker and imagery has become darker. (With the improvementof special effects they can show death and other morbid imagery a lot easier now) Goodpoint

We see in this video the strange styling of Apocalyptica, the black and white effect

throughout the whole video, as well as hints of Corey's creativity and tribute to Slipknotwith the mask the one person wears for a time.

Fans of Apocalyptica will see the usual tones in the video, their strange missmatch ofvisuals and lyrics, yet it somehow still matches perfectly.


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Their other music videos usually have theband members playing in interesting andstrange locations some times they arein igloos, or atop ruined walls, or atoppiles of wood which get set a light, sitting

on chairs in the middle of a forest or alake. Some videos have a darker feel,

with bats and castle ruins, where asothers have calm fields.

This image shows two of the membersplaying next to a tree with the black andwhite effects they use in a few videos.

It promotes both Apocalyptica and Slipknot by having elements of both bands and is nota way of increasing sales but is a way of having fun and giving back to the fans, and

having fun with music. This is what Apocalyptica often does with all their guest vocalists.On the album covers of their singles with guest vocalists, Apocalyptica is often in the

background with the guest in the front.

The audience will have a nostalgic and familiar feeling towards the video as it doesntstray far from normal Apocalyptica videos.

They have released a memory stick shaped like a cello, with their logo on it and theirone albums name on it, it is a way of advertising, and distributing as a few of the songscome on the memory sticks.

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Slipknot - Psychosocialhttp://www.youtube.com/watch?v=Wws7mnMewPw&ob=av2n

A metal song by Slipknot, one of their more well known songs. It shows their heavierside, while still having clean vocals in it. It has all the things people expect to see whenthey think of a metal music video strange masked people, fire, and strange images(some people think of these things as evil or dark and most people who do not listen tometal will think of these images because of the dark connotations metal has had in thepast E.g. the band KISS is rumoured to be an acronym of Knights In Satans Service

or AC/DC standing for Anti-Christ/Devil-Child.) Yet the clean vocals make aninteresting tempo. Good more analysis like this is needed

This song has even been mashed up with Baby by Justin Bieber, and Corey Taylorhimself has even said he really enjoys it and it fits well, in a strange way. He said, itsgenius

Psychosocial Babyhttp://www.youtube.com/watch?v=kspPE9E1yGMCorey Taylor interview about Psychosocial Babyhttp://www.youtube.com/watch?v=NDJEQ-7Q_cw&feature=related

The genre fits with the stereotypes many people see when they think of a metal band.such as the fire, scary masks, head-banging and flaming pentagrams.

The band is shown as being themselves in the video, all the members are playing andhaving fun. (During filming Corey and Pinhead were hurt because of the nails in Pinheads
http://www.youtube.com/watch?v=Wws7mnMewPw&ob=av2nhttp://www.youtube.com/watch?v=kspPE9E1yGMhttp://www.youtube.com/watch?v=NDJEQ-7Q_cw&feature=relatedhttp://www.youtube.com/watch?v=Wws7mnMewPw&ob=av2nhttp://www.youtube.com/watch?v=kspPE9E1yGMhttp://www.youtube.com/watch?v=NDJEQ-7Q_cw&feature=related


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mask - he was head-banging and a nail went into Corey)

A video of Corey Taylor singing the theme song from Scooby Doo,http://www.youtube.com/watch?v=bBBiyoufM_g&feature=relatedThis is not something you would expect from a metal singer. It shows how you shouldnt

judge people by their tastes in music.

Fans see the pyrotechnics of the video and dark visuals, like a lot of the bands

other music videos.

I do not think it really promotes the band as a way of money, or selling out. It seemsmore like a "we are doing this because this is who we are and we enjoy this" -much ofwhat the band does is because they enjoy it. The video was recorded in a farm in Iowa,the bands home town.

The band is always keeping up to date with their technology, their music videos havebeen going on for ages, and they are always using amazing visual effects.One of the band members, Craig Jones, A.K.A Pinhead, 133, #5, he is a techy nerd and

is proud of it. He keeps up to date with a lot of tech and special effects. He is also thebands sampler and mixer. He has to stay up to date with the technology and software

for this. Good some sources to back this up would be great

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Stone Sour - Through the Glasshttp://www.youtube.com/watch?v=GIzDsGyxsQM&ob=av2e

- The song was originally inspired by front manCorey Taylor's outrage at the music industryand how he felt that the musical revolution had never taken place.

Taylor was quoted as having said:

Good now analyse this statement does it reflect in their videos, this anti-corporate,anti-banal, inane, pop drivel sentiment? If it does show you need to back it up withexamples.

This band is often classified as Rock, but it is still a metal band. They often have cleaner

vocals, and this song in particular has an amazing music video that goes very well withthe lyrics. It is classified as alternative rock. The visual effects help convey the narrative.

In this music video we see a different side of metal, gone are they stereotypical images

of darkness, fire and demons. It is set up to be more like a rap video with the luxurioushouse.

This band has stayed the same over the years, something which fans love about them,they dont branch out to strange genres they stay true to themselves.

In this video we see the band relaxing then playing, from interviews and other things wecan see that the band is a laid back band, all the members have other bands as well so

Stone Sour is more of a hobby. It was written and directed by Tony Petrossain.

The amusing visuals of the video will appeal to fans and to others. In the picture belowwe can see a screen shot of the music video. The Hollywood sign has been spelt
http://www.youtube.com/watch?v=bBBiyoufM_g&feature=relatedhttp://www.youtube.com/watch?v=GIzDsGyxsQM&ob=av2ehttp://en.wikipedia.org/wiki/Corey_Taylorhttp://en.wikipedia.org/wiki/Corey_Taylorhttp://en.wikipedia.org/wiki/Corey_Taylorhttp://www.youtube.com/watch?v=bBBiyoufM_g&feature=relatedhttp://www.youtube.com/watch?v=GIzDsGyxsQM&ob=av2ehttp://en.wikipedia.org/wiki/Corey_Taylor


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Hollowood. In other scenes we can see that the items and even people who lookluxurious and rich are actually cardboard cut-outs.

This section follows well from the quote

The band doesnt have their name or logo anywhere in this video, they do however show

many items often associated with being rich. It could be seen as a way of the bandflaunting their success, but more logically it is about how everyone is not what theyseem, fitting into the overall message of the song and matching the lyrics.

Is it satire?

____________________________________________________

Section 4 - Narrative

Apocalyptica Ft Corey Taylor - I'm not Jesus

The narrative in this video is more about viewer interpretation than an actual story beingtold. We are given lyrics about children, and struggles and forgiveness, and we are

shown children hiding, and struggling. The children show no emotion through the wholevideo. According to the Wikipedia article this music video is about child abuse and theclerics, and Corey is a man who was abused and is now confronting his tormenter.

They have used black and white to show the contrast between adult and child, as well asto add a sorrow effect to it.

Apocalyptica often have strange music videos that don't have much in the way of a

story.

http://www.youtube.com/watch?v=efojzMwLIK0&feature=relmfu

Apocalyptica End of Me Ft Gavin Rossdale. In this video we see blur effects, smoke

effects, and it is mainly the band in frame.
http://www.youtube.com/watch?v=efojzMwLIK0&feature=relmfuhttp://www.youtube.com/watch?v=efojzMwLIK0&feature=relmfu


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People might be drawn in by the black and white effects, or the strange imagery used.

The audience watching could feel sympathetic for the children, and some could havehad a similar childhood and feel even closer to it. Corey was homeless for a long part ofhis childhood, he can relate to the struggles of the children.

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Slipknot - Psychosocial

There is not much of a narrative in this video as it is just the band playing withpyrotechnics and other effects. In their other music videos they often have stories anduse a lot of metaphors and allegories.

The masks seen being burnt during the video are special masks used during apromotional video with, the masks were burnt as a way of burning up the bands egos.

- Wikipedia quote

"During an interview with Kerrang!, guitarist Jim Root revealed that the video featuresthe burning of the purgatory masks adorned by the band members in the splash teaser

photos shown on Slipknot's website, reportedly because the masks represent the band'sego"

We see a lot of dark imagery and images associated with the stereotypical image ofmetal, flames, strange masks, head-banging, etc. We can see a darker side to Slipknot,as well as the genre of metal. The stereotypical images might attract some of theheavier "metal heads".

This video was directed by Paul Brown and was shot using high end cameras that shoot1000 frames per second as opposed to the usual 35 frames per second.

Wikipedia quote

- Percussionist Shawn Crahan told The Pulse of Radio what he couldregarding "Psychosocial", saying, "One thing I can feel is like that songhas got a lot of, I would say social anxiety. It's got a real good tempo. It'sreally fun and it's different. I think most of the stuff that we have isdifferent." -

- Rolling Stone praised the song, saying that it "slows down the tempo tobludgeon with a steady, pounding groove instead of all-out thrash in amanner reminiscent of the band's more slow-burning but still malicious

second album, Iowa." They went on to explain, "That track is capped offwith a time-signature shattering guitar/drum breakdown that will leavethe best air-instrumentalists stumped." This is actually an erroneousstatement, because while the instruments do display syncopation, thetime signature is still 4/4 throughout. The song also has a similar layout toWelcome to the Jungle by Guns N' Roses. -

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Stone Sour - Through the Glass

The narrative in this video we see a luxurious house with a party and photo shoot in it.We see that everyone and everything is not what it really seems to be.
http://en.wikipedia.org/wiki/Kerrang!http://en.wikipedia.org/wiki/Jim_Roothttp://en.wikipedia.org/wiki/Shawn_Crahanhttp://en.wikipedia.org/wiki/Social_anxietyhttp://en.wikipedia.org/wiki/Rolling_Stonehttp://en.wikipedia.org/wiki/Iowa_(album)http://en.wikipedia.org/wiki/Syncopationhttp://en.wikipedia.org/wiki/Time_signaturehttp://en.wikipedia.org/wiki/Welcome_to_the_Junglehttp://en.wikipedia.org/wiki/Guns_N'_Roseshttp://en.wikipedia.org/wiki/Kerrang!http://en.wikipedia.org/wiki/Jim_Roothttp://en.wikipedia.org/wiki/Shawn_Crahanhttp://en.wikipedia.org/wiki/Social_anxietyhttp://en.wikipedia.org/wiki/Rolling_Stonehttp://en.wikipedia.org/wiki/Iowa_(album)http://en.wikipedia.org/wiki/Syncopationhttp://en.wikipedia.org/wiki/Time_signaturehttp://en.wikipedia.org/wiki/Welcome_to_the_Junglehttp://en.wikipedia.org/wiki/Guns_N'_Roses


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They use green screens and other visual effects to make people and objects look realand then change to fake cardboard cut-outs. They use extra lighting as well as sun lightin a lot of the scenes. The changed Hollywood sign also adds to the imagery andmessage of the song.

It is an unconventional video in terms of how most people see metal bands. The colours

are bright, the whole setting is sort of a hip-hop or rap video. The band is a calmer metalband and it shows in this video with the bright colours and lack of dark imagery.

The colourful imagery will attract your attention and the interesting visuals will keep you

entertained even if this is not your type of music.

The audience will be mesmerized by the creative effects and story this video has.Nothing is really what it seems to be, and in this video we can see exactly how true thatis.

In some of their other videos they use dark colours, in this video Brother, there arevery few colours used and it is mainly focusing on black.

http://www.youtube.com/watch?v=Q-pXD0FXLQ8&ob=av2e

____________________________________________________________

Section 5 Representation

Apocalyptica Ft Corey Taylor - Im Not Jesus

In this video we can see the band going against the stereotypes of metal, mainly with

their instruments.

In the past metal was seen as evil and wrong, with it being synonymous with things likeSatanism. Now metal is a wide and varied genre of music, with many sub-genres. From

the time with Black Sabbath, where Ozzy would bite the heads off of bats, to todaywhere you can get everything from metal love songs, to metal Christmas songs.

The band talks about the struggle of children in this song and music video.

This song shows how metal can be more than just screaming and angry noises, and loudguitars. It shows people that metal can be different, and something completelyunexpected.

The audience who are already fans of Apocalyptica and/or Corey Taylor will enjoy this

song, it has a strong energy while still being calm and it has the elements from bothparties in perfect balance.

The audience will be affected by the visuals of the unfortunate children and dark coloursused in the video.

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Slipknot Psychosocial

In this video we can see a lot of the stereotypes that go with what people think of metal,the masks, fire, pentagrams and other images. Good try not to repeat things you have

written

We can see the band going from dark in the beginning to branching out, with songs like
http://www.youtube.com/watch?v=Q-pXD0FXLQ8&ob=av2ehttp://www.youtube.com/watch?v=Q-pXD0FXLQ8&ob=av2e


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Snuff and Vermillion P.t 1 and Vermillion P.t 2 where the band have made softersongs, and Vermilion P.t 2 is classified as a love song by some fans.

Vermillion P.t 2

http://www.youtube.com/watch?v=LvetJ9U_tVY

The band has changed though out the years, starting darker and now they are a mix of softand heavy metal.

We can see how Slipknot portrays metal as both dark and light.

The audience will enjoy the song for its tempo and energy. It is a good representation of howSlipknot can play heavier metal.

The audience will be affected by dark visuals, tempo and mix of lyric styles.

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Stone Sour Through The Glass

In this video we can see a lot of anti-stereotypes, as part of the narrative: nothing is reallywhat it seems to be.

They do not follow most of the usual imagery of metal. They are always light hearted andhappy in interviews.

They do not do heavy metal and they are part of the newer metal sub-genres, a lighter form ofmetal.

The audience will enjoy the video for its clever story, imagery and lyrics. It is a fan favouriteand has been one of the most popular Stone Sour sings since its release.

________________________________________

Section 6 - Conclusion

Through the Glass is a wonderful song with a great message, and a perfectly executed musicvideo. The video matches up with the lyrics and over all feeling of the song. It is the fanfavourite and is their most requested songs at any live show. It shows how metal is not all

about demons, fire, bats, loud instruments and inaudible screaming. It can be aboutphilosophical messages, it can be about emotions and passion, it can be calm and bright.

_________________________________________

In a music genre that has been around for 50 years or more, it has changed time and timeagain, it is always different and so are the music videos in each song. Some follow theconventions where as others are as unique as the bands themselves. The metal genre willnever die and will always be changing, it has an energy that no other genre has. In myopinion it is the richest and most diverse of all the music genres and sub-genres.

________________________________________________________________
http://www.youtube.com/watch?v=LvetJ9U_tVYhttp://www.youtube.com/watch?v=LvetJ9U_tVY


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(Merry Christmas Scott, and have a Happy New Year. And good luck with reading all thedrafts.)

Well done Matt great progress from the 2nd draft what I need you to do is the following

Include more terminology use the bcotmedia tumblr dictionary

More pics to illustrate your points

Try not to repeat yourself you dont need to do this as you make your point well

Look over the model answer and then read your essay have you met it all?

Merry Christmas to you as well, Sir.

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