Second Year Semester III and IV · 5 Financial Services 06 5 Personal Financial Planning 06 Group B: Business Studies (Management) 1 Human Resource Management 06 1 Supply chain management

University of Mumbai

Revised Syllabus of Courses

of Master of Commerce (M.Com)

Programme at

Second Year Semester III and IV

Under Choice Based Credit, Grading and Semester System

(To be implemented from Academic Year 2017-2018)

Faculty of Commerce

Faculty of Commerce, University of Mumbai 1 | P a g e

Master of Commerce (M.Com) Programme Under Choice Based Credit, Grading and Semester System

Course Structure

M.Com II

(To be implemented from Academic Year- 2017-2018)

No. of

Courses Semester III Credits No. of Courses Semester IV Credits

1 Elective Courses (EC) 1 Elective Courses (EC) 1,2

and 3 *Any one group of courses from the following list of the courses (Group – A/B/C/D/E)

18 1,2 and 3

**Any one group of courses from the following list of the courses (Group – A/B/C/D/E)

18

2 Project Work 2 Project Work 4 Project Work - I 06 4 Project Work - II 06

Total Credits 24 Total Credits 24

Note: Project work is considered as a special course involving application of knowledge in

solving/ analyzing/ exploring a real life situation/ difficult problem. Project work would be of

06 credits. A project work may be undertaken in any area of Elective Courses


1 *List of group of Elective Courses (EC)

for Semester III (Any Three out of Five) 1 ** List of group of Elective Courses (EC) for Semester IV (Any Three out of Five)

Group A: Advanced Accounting, Corporate Accounting and Financial Management 1 Advanced Financial

Accounting 06 1 Corporate Financial

Accounting 06

2 Direct Tax 06 2 Indirect Tax- Introduction of Goods and Service Tax

06

3 Advanced Cost Accounting 06 3 Financial Management 06

4 Advanced Auditing 06 4 International Financial Reporting Standards

06

5 Financial Services 06 5 Personal Financial Planning 06

Group B: Business Studies (Management) 1 Human Resource

Management 06 1 Supply chain management

and logistics 06

2 Rural Marketing 06 2 Advertising and sales Management

06

3 Entrepreneurial Management 06 3 Retail Management 06

4 Marketing Strategies and practices

06 4 Tourism Management 06

5 Organizational Behaviour 06 5 Management of Business Relations

06

Group C : Banking & Finance 1 Commercial Bank

Management 06 1 International Finance 06

2 Financial Markets 06 2 Financial Services 06

3 Accounting of Banking Sector 06 3 Auditing of Banking Sector 06

4 Treasury Management 06 4 Investment Management 06

5 Debt Market 06 5 Currency Derivatives 06

Group D : E-Commerce 1 Database Management

System 06 1 E-Commerce Security and

Law 06

2 Internet & Web-Designing (skill based)

06 2 Advance technology for E-Commerce

06

3 Network Infrastructure and Payment System

06 3 Management Information System

06

4 Logistic & supply chain Management in E-Commerce

06 4 Digital Marketing 06

5 Business Models in E-Commerce & ICT Applications

06 5 International Business, Law and Taxation

06


1 *List of group of Elective Courses (EC)

for Semester III (Any Three out of Five) 1 ** List of group of Elective Courses (EC) for Semester IV (Any Three out of Five)

Group E : Business Economics 1 Economics of Growth and

Development 06 1 Urban Economics 06

2 Applied Econometrics 06 2 Entrepreneurship and Family business

06

3 Agriculture Economics 06 3 Indian Financial system 06

4 Monetary Economics 06 4 International Economics 06

5 Industrial Economics 06 5 Economics of Services 06

Note: Group selected in Semester III will continue in Semester IV


Revised Syllabus and Question Paper Pattern of Courses of

Master of Commerce (M.Com) Programme

Under Choice Based Credit, Grading and Semester System Course Structure


Semester III No. of

Courses Semester III Credits

1 Elective Courses (EC) Group B: Business Studies (Management) (Any Three out of Five)

1 Human Resource Management 06

2 Rural Marketing 06

3 Entrepreneurial Management 06

4 Marketing Strategies and practices 06

5 Organizational Behaviour 06

Total Credits 18


Revised Syllabus of Courses of Master of Commerce (M.Com) Programme at Semester III


Group B: Business Studies (Management)

1. Human Resource Management

Modules at a Glance

SN Modules No. of Lectures

1 Human Resource Management 15

2 Human Resource Development 15

3 Latest Development in H.R.M. and Labour Legislation 15

4 Emerging Issues In H.R.M 15

Total 60


SN Modules/ Units

1 Human Resource Management

• Human Resource Management (HRM). – Concept, Traditional HRM v/s Strategic HRM , Objectives of HRM, Organisation Structure of HRM Department – Changing Role of H.R. Manager.

• Human Resource Planning- Concept, Factors affecting HRP, Information Management in HRP – HRIS (Human Resource Information System), Job Analysis, Psychological and Behavioural Issues in HRP.

• Recruitment and Selection of managerial personnel - Factors affecting recruitment process, Role of Recruitment agencies, Online process of selection.

2 Human Resource Development

• Training and Development - Designing of the effective training programme Evaluation of the effective training programme, Challenges before trainers, Management Development Programme – Techniques.

• Performance Appraisal- Process, Guidelines for conducting appraisal Interviews, Ethical aspects in performance appraisal.

• Career Advancement and Succession Planning- Self-Development Mechanism and Knowledge enrichment, Managing Promotion and Transfers, Managing dismissal, Succession Planning- Problems and Issues, Culture as a factor in Succession Planning..

3 Latest Development in H.R.M. And Labour Legislation

• Industrial Relation Act – Prominent features and recent changes in Trade Union Act 2016, Factories Act 1961, Industrial Disputes Act 1950.

• Prominent features and recent changes to Child and Women Labour Act 1986, Social Security Act 2016, Prevention of Sexual harassment Act, 2013.

• Prominent features and recent changes to Employees Acts like payment of Gratuity Act 2015, Provident Fund Act 1952, Minimum Wages Act 2016 and Payment of Wages Act 1991, Workmen Compensation Act 2014/ESI Scheme.

4 Emerging Issues In H.R.M

• Health and Safety – Safety measures and safety programmes, Stress and its Impact on Job Performance, Role of organization in ensuring mental and physical health of employees

• Work life balance – Need and Importance, Employee Engagement, Managing Millennials (Gen Y)

• Talent Management – Concept , Importance, Process, Talent Management and VUCA Environment(Volatility, Uncertainty, Complexity, Ambiguity), H.R. Practices at Global level





2. Rural Marketing

Modules at a Glance


1 Introduction to Rural Marketing 15

2 Consumer Behaviour and Rural Marketing 15

3 Agricultural Marketing 15

4 Recent Trends in Rural Marketing 15

Total 60


SN Modules/ Units

1 Introduction to Rural Marketing

• Rural Marketing: Concept, Scope, Nature and Evolution of Rural Marketing, Rural Marketing Strategies-4P’s, Rural Infrastructural Facilities – Warehousing, Cold Storage, Logistics.

• Indian Rural Market: Profile, Rural Vs Urban Market, Importance of Branding, Scope and Importance of Transportation Networking in rural markets.

• Problems of Rural Consumer: Adulteration, Short Weight and Measures, Unfair Warranties and Guarantees, Unreasonable Pricing, Challenges and Future of Rural Marketing

2 Consumer Behaviour and Rural Marketing

• Consumer Behaviour: Characteristics of Buying Behaviour- Awareness, Understanding, Consumer Purchase Decision, Importance of Rural Marketing Communication, Salesmen Influence.

• Government Schemes: Rural Development Programmes and Schemes of Government, Entreprenuership Development Programme, Role of Food Corporation of India (FCI), Role of Khadi and Village Industries Commission (KVIC).

• Role of Banks in Rural Marketing: Role of Agricultural Cooperative Banks, Commercial Banking for Rural Marketing

3 Agricultural Marketing

• Agricultural Marketing- Importance, Prospects and Issues, Role of Cooperatives and Self Help Groups (SHG) in Rural Marketing

• Commodity Boards: Role and Contribution of Commodity Boards in generating revenue to government and employment in rural India.

• Agricultural Exports: Composition and Contribution of Agricultural Exports in generating revenue for India- Food Grains, Organic products, Marine Products, Role of Agricultural & Processed Food Products Export Development Authority (APEDA)

4 Recent Trends in Rural Marketing

• E- Commerce: Importance of E-Commerce and Impact of E- Marketing on rural consumers, Concept of Digital Village, Role of Social Media in rural marketing.

• Information Technology: Impact of IT in Agricultural Marketing, E-Chaupal, Project Shakti, Web-casting-online training and guidance to farmers.

• Online Marketers: Role of Online Marketers, Growth and Challenges


https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwj27a7twb3TAhWIrY8KHXa3ABoQFggtMAI&url=http://www.kvic.org.in/&usg=AFQjCNEYbRwtuX149wfmMHUh8kTkRMeAeQ&sig2=4g4zLiCHxo9qZOEtyNjXeA




3. Entrepreneurial Management

Modules at a Glance


1 Entrepreneurship Development Perspective 15

2 Creating Entrepreneurial Venture 15

3 Project Management 15

4 Assistance and Incentives for Promotion and Development of Entrepreneurship 15

Total 60


SN Modules/ Units

1 Entrepreneurship Development Perspective

• Entrepreneurship – Concept, Factors affecting growth of Entrepreneurship, Types of Entrepreneurs, Requirements of Entrepreneurial structure.

• Entrepreneurial Culture -Elements of culture, Steps to change Entrepreneurial culture, Entrepreneurial v/s Administrative culture.

• Theories of Entrepreneurship- Schumpeter Dynamic Entrepreneurship Innovation Theory, Theory of High Achievement by McClelland, Theory of Personnel Resourcefulness

2 Creating Entrepreneurial Venture

• Entrepreneurial Environment- Significance, SWOC Analysis, Problems of Entrepreneurship

• Financial Analysis of Entrepreneurial Venture- Significance, Tools of Financial Analysis, Sources of development finance

• Social Entrepreneurship- Features, Importance, Arguments (for and against) Social Entrepreneurship, Women Entrepreneurs – concept and special Government schemes for women entrepreneurs in India.

3 Project Management

• Project - Concepts and Classification of Project, Search of Business Idea, Project Cycle.

• Project formulation-----Steps for project formulation, Project Design and network analysis – concept and network analysis techniques: PERT/ CPM.

• Project Management – Concept, Phases, Project Identification and Project Feasibility Analysis.

4 Assistance and Incentives for Promotion and Development of Entrepreneurship

• Incentives – Need, Promotion and development Entrepreneurship-Types of Assistance and incentives -Fiscal, Financial, Promotional, Marketing, and Organisational.

• NPSD - National Policy for Skill Development and Entrepreneurship 2015. • Institutions in aid of Entrepreneurship Development - The National institute

for Entrepreneurship and small business development, District Industry Centre (DIC), National Alliance of young Entrepreneurs





4. Marketing Strategies and practices

Modules at a Glance


1 Introduction to Marketing Strategies 15

2 Developing Marketing Strategies & Plans 15

3 Market Environmental Trends & Building Customer Value 15

4 Recent Trends in Marketing Strategies 15

Total 60


SN Modules/ Units

1 Introduction to Marketing Strategies

• Introduction: Marketing Strategies – Concept, Evolution, Role/ Importance, Types, Formulation of Marketing Strategies- Steps

• Marketing Opportunities and Plan: Analysing Marketing Opportunities, Future of Marketing, Effective Marketing Plan.

• New Marketing Strategies: Holistic, New Brand, Service, Green and Guerrilla Marketing Strategies

2 Developing Marketing Strategies & Plans

• Marketing Mix: Marketing Strategy Implementation - Steps, Marketing Mix 4 P’s – Importance, Alternative Marketing Mix Prepositions- Profit, People, and Planet.

• Marketing Plans: Marketing Planning- Importance, Types and Content, Strategic Business Unit - Structure, SWOT Analysis.

• Defensive Marketing Strategies: Importance, Types, Offensive V/S Defensive Marketing Strategies, Position Defense Strategies.

3 Market Environmental Trends & Building Customer Value

• Environmental Analysis: Analysing the Macro Environment, Theories of Marketing- PESTLE Analysis, VRIO Analysis, Porter’s Competency Model, and Customer Perceived Value (CPV).

• Customer Value: Applying Customer Value and Satisfaction, Customer Relationship Management (CRM)- Concepts and Techniques

• Customer Loyalty: Importance, Consumer Behaviour – Impact of Personal, Cultural, Social and Psychological Factors.

4 Recent Trends in Marketing Strategies

• Emerging Strategies: 21st Century Marketing Strategies, Global Marketing Strategies, and Strategies for Entering Emerging Market.

• E-Marketing: Concept, Pros and Cons, Digital Marketing – Concept and features, Experiential Marketing – Concept and features, Hospitality Marketing Management.

• Social Marketing: Social Marketing - Importance, Barriers, Trends in Marketing Practices in India and across Globe.





5. Organizational Behaviour

Modules at a Glance


1 Organisational Setting 15

2 Foundation of Individual Behaviour 15

3 Group Dynamics and Behaviour 15

4 Emerging Challenges 15

Total 60


SN Modules/ Units

1 Organisational Setting

• Introduction to Organisational Behaviour (OB) – Concept, Nature, Foundation, Disciplines and Scope of OB.

• Evolution of OB–Evolution – Stages, Human Relations Approach – Hawthorne Experiments, Models of OB.

• Organisation Design – Key factors,Steps in Organisation Structure, Organisations for future - Types.

2 Foundation of Individual Behaviour

• Factors affecting Individual behaviour- Personal, Psychological, Organisation System, Environmental.

• Personality& Perception – Nature of personality, Determinants of personality, Personality Traits., Factors Influencing Perception, Managing perception Process, Perception and OB

• Attitude – Nature , components , work related attitudes , Barriers to attitudinal Change, Measures to attitudinal change.

3 Group Dynamics and Behaviour

• Group – Types of groups, Stages of Group Development, Group Decision making – Advantages and Problems.

• Work place behaviour – Determinants of Group Behaviour, Power and Politics –Sources of Power, Types of Organisational politics.

• Conflict – Levels of Conflict, Strategies for resolving Conflict, Guidelines for effective negotiation.

4 Emerging Challenges

• Stress Management – Sources, Effects, Strategies, Stress and Performance. • Organisation culture – Cultural Dimensions, Creating Organisational Culture,

Maintaining Organisational Culture. • Workforce Diversity – Concept, Managing Diversity effectively, Ethical

Behaviour in workplace, Managing Ethics at work place.


Master of Commerce (M.Com) Programme

Under Choice Based Credit, Grading and Semester System Course Structure


Semester IV

No. of Courses Semester IV Credits

1 Elective Courses (EC) Group B: Business Studies (Management) (Any Three out of Five)

1 Supply chain management and logistics 06

2 Advertising and sales Management 06

3 Retail Management 06

4 Tourism Management 06

5 Management of Business Relations 06

Total Credits 18


Revised Syllabus of Courses of Master of Commerce (M.Com) Programme at Semester IV



1. Supply chain management and logistics

Modules at a Glance


1 Introduction to Supply Chain Management 15

2 Perspectives of SCM 15

3 Introduction to Logistics 15

4 Design of SCM, Logistics and Use of Internet 15

Total 60


SN Modules/ Units

1 Introduction to Supply Chain Management (SCM)

• Supply Chain Management: Concept, Features, Evolution, Importance, Process and Barriers of Supply Chain Management.

• Principles and Strategies: Principles, Supply Chain Strategies – Organizations, Coordination, Innovation and Forecasting.

• Participants in SCM: Supply chain intermediaries- Concept and Types, Channels of Distribution for Industrial Goods and Consumer Goods, Channel of Distribution at Services Level, Factors for selection of suitable channels.

2 Perspectives of Supply Chain Management

• Global perspectives: Measuring and analyzing the value and efficiency of global Supply Chain Networks, Global market forces, Types of global supply chain.

• Indian Perspectives: Measuring and Analyzing the value and efficiency of domestic Supply Chain Networks, Economic effects of supply chains.

• Customer Perspectives: Customer values, Role of customers and Ways of improving customer services in SCM.

3 Introduction to Logistics

• Logistics Management: Concept and Process, Competitive Advantages and Three C’s, Changing Logistics Environment, Reverse Logistics, Importance ofInventory Control, Bull-whip effect

• Transportation and Warehousing: Transport Functions and Participants in Transportation Decisions, Transport Infrastructure- Forms, Warehouse Functions and Operations

• Packaging and Materials Management- Consumer and Industrial Goods Packaging - Importance, Factors influencing Materials Planning, Preservation Safety and Measures of Materials Handling

4 Design of SCM, Logistics and Use of Internet

• SCM Plan- Demand Planning, Source of Procurement, Production or Assembly Steps, Sales return of defective or excess goods

• Use of Internet in SCM- E-market places, E-procurement, E-logistics, E-fulfilment,

• Operative Systems in SCM: Enterprise Resource Planning (ERP), Performance Modelling of supply chains using Markov chains, Inventory Control- Importance, Pareto’s Law





2. Advertising and sales Management

Modules at a Glance


1 Advertising Fundamentals and Media 15

2 Creativity, Social and Regulatory Framework of Advertising 15

3 Sales Management 15

4 Sales Planning and Controlling 15

Total 60


SN Modules/ Units

1 Advertising Fundamentals and Media

Basics of Advertising : Concept and Features, Significance, Classification of Advertising, Integrated Marketing Communication (IMC) - Elements, Behavioural Model (E.K. Strong AIDA), DAGMAR Model (Russell Colley), Heirarchy of Effects (Lavidge and Steiners)

Ad Agency : Various Functional Department, Types, Measures for gaining and reasons for loosing clients, Evaluation Criteria for Selecting an Advertising Agency,

Media : New Media Options, Forms of Digital Media, Media Objectives, Criteria for Selecting Suitable Media, Methods of Setting Advertising Budget

2 Creativity, Social and Regulatory Framework of Advertising

Creativity &Research:Developing advertising copy - print, broadcast and digital media, Pre-test and post-test methods.

Society: Socio-economic contribution and criticisms of advertising, professional courses and careers in the field of advertising

Regulatory framework of advertising: Legal Framework of Advertising, Role of Information and Broadcasting Ministry (IBM), Self-Regulatory Bodies –Advertising Standards Council of India(ASCI) and Indian Broadcasting Foundation(IBF)

3 Sales Management

Introduction : Sales Management - Features, Functions and Importance, Art of Selling – Types, Process, Qualities of an Effective Salesman.

Sales force management : Selection Procedure, Training Methods, Motivational Factors and Compensation methods of sales personnel

Sales organistion : Concept, Objectives, Structure and Steps in Developing a Sales Organisation

4 Sales Planning and Controlling

Sales planning : Concept, Process, Sales Forecasting - Methods and Limitations

Sales controlling : Concept of Sales Budget and Sales Audit, Sales Quota - Methods and Types, Objectives and Factors Determining and Designing Sales Territory

Recent trends - Importance of Customer Feedback, Sales Management - Data Mining, Role of IT





3. Retail Management

Modules at a Glance


1 Introduction to Retail Management 15

2 Retail Management Strategy 15

3 Retail Location, Layoutand Merchandising 15

4 Use of Technology and Career options 15

Total 60


SN Modules/ Units

1 Introduction to Retail Management

• Retailing:Concept, Scope and Importance of Retailing and Retail Management, Retail Formats, Theories of Retail change, Retail Environment- Economic, Legal, Technological & Competitive

• Retail sector in India: Size, and Drives of Retail changes, FDI in Retailing in Indian Context

• Recent Trends in Retailing: Modern Retail Formats, Mall System, Challenges Faced by the Retail Sector, Ethics in Retailing.

2 Retail Management Strategy

• Retail Strategies: Promotional Strategies, Retail Planning Process, Retail -Market Segmentation - Concept and Significance

• Relationship Marketing Strategies: CRM in Retailing, Retail Value Chain, Retail life Cycle, HRM in retailing- Growing importance of HR and Challenges faced by HR in retailing

• Consumer Strategies: Consumer Behaviour in Retail Context, Buying Decision Process, Customer Service as a Part of Retail Strategy.

3 Retail Location, Layoutand Merchandising

• Retail Location& Merchandising: Importance, Types, Steps involved in choosing a Retail Location.

• Merchandising: Concept and Merchandising Planning Process, Retail Branding, Merchandising Buying, Visual Merchandising

• Store Design and Layout: Store Design - Elements, Store Layout - Importance, Steps for Designing

4 Use of Technology and Career options

• Technologies: Use of Technologies in retailing - Electronic Data Interchange (EDI), Radio Frequency Identification (RFI), Data Base Management system

• E-Retailing: Formats, Challenges, Green Retailing - Concept and Importance • Retail as a Career: Various Career Options, Responsibilities of Store Manager,

Functions of Merchandising Manager





4. Tourism Management

Modules at a Glance


1 Introduction to Tourism Management 15

2 Tourism Marketing 15

3 Tourism Practices 15

4 Tourism Development 15

Total 60


SN Modules/ Units

1 Introduction to Tourism Management

• Tourism – Concept, Characteristics Importance and Types of Tourism • Tourism Industry: Concept, Nature, Structure and Components, Career options in

Tourism. • Tourism Destination: Concept, Elements, Tourism Destination Planning – Process

and Importance.

2 Tourism Marketing

• Tourism Product: Concept, Characteristics, Types, Tourism Product Planning- Need and Importance.

• Tourism Pricing: Influencing factors, Pricing objectives, Tourism Pricing Policies • Tourism Promotion: Importance, Elements of Tourism Promotion, Role of

Advertising, Promotional Plan – Implementation Procedure

3 Tourism Practices

• Travel Intermediaries: Travel Agency and Tour operators – Definition and Differentiation, Types, Importance and Functions.

• Setting up of Travel Agency and Tour Operations and their Approval: Business setting Procedure and process, Types of organization to be set up- Proprietorship, Partnership, Franchise, Approval from Ministry of Tourism and IATA

• International Tourism: Concept, Importance, Role of Institutions and organizations in promoting International Tourism -WTTC , IATO, TAAI, ITDC.

4 Tourism Development

• Sustainable Tourism Development: Concept, Principles, Approaches to Sustainable Tourism, Code of Conduct for safe and sustainable Tourism in India

• Government Policies: National Action Plan, National Tourism Policy, Government incentives for Tourism Development and Promotion.

• Future Growth and Development of Indian Tourism - Factors influencing growth of Tourism Industry in India, Major Tourism schemes of Government of India- Visa on Arrival (VoA), PRASAD Scheme, HRIDAY Scheme, Travel Circuits; Incredible India Campaign.





5. Management of Business Relations

Modules at a Glance


1 Introduction to Management of Business Relations 15

2 Customer and Channel Relationship Management 15

3 Employee Relationship Management 15

4 Supplier, Investors and Community Relationship Management 15

Total 60


SN Modules/ Units

1 Introduction to Management of Business Relations

• Business Relations - Need , Importance of Business relations, Business Relationship Management (BRM) Competencies.

• Business Relation Manager- Role, qualities, Skills. • Business Relations- Principles, Steps , Trends, Impact of Communication on

Business Relations.

2 Customer and Channel Relationship Management

• Customer Relations Management: Concept, Characteristics of an empowered customer, Approaches &Types, Role of Customer Relations Manager.

• Designing and developing customer Value- Turning customers to loyal clients, Strategic Framework for CRM, E-CRM: Concept and Benefits, Steps, Successful CRM implementation.

• Channel Relationship - Concept, importance , Challenges, Elements contributing to effective channel relationships.

3 Employee Relationship Management

• Employee Relationship Management - Concept, Objectives of Employee Relations , Approaches to Employee Relations,

• Role of Employee Relations Manager, Prospects & Importance of Industrial Relations, Problems & Challenges of Employee Relations, Key Drivers for shifting from Industrial Relations to Employee Relations,

• Strategic Framework for ERM,Factors influencing ERM, Essentials of an effective ERM, ERM strategy.

4 Supplier, Investors and Community Relationship Management

• Supplier Relations – Concept, Supplier Segmentation Pyramid, Supplier Improvement Process for better relations, Challenges.

• Investors Relations –Concept, Focus, Keys to successful investors relations, Enhancing shareholders loyalty and retention.

• Stakeholder relations- Types of stakeholders, Role of business in social development, strategies to improve community relations, impact of community relations on business.


Documents

Second Year Semester III and IV · 5 Financial Services 06 5 Personal Financial Planning 06 Group B: Business Studies (Management) 1 Human Resource Management 06 1 Supply chain management