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Enriching the
Ecosystem
SECTION 1
• OVERVIEWSECTION 2
• PERFORMANCE OVERVIEWSECTION 3
• DIVIDENDS
A P R E S E N T A T I O N B Y
9 - 1 0 J U N E 2 0 1 4
INVEST MALAYSIA 2014 MANDARIN ORIENTAL HOTEL, KUALA LUMPUR
Enriching the
Ecosystem
SECTION 1
• OVERVIEWSECTION 2
• PERFORMANCE OVERVIEWSECTION 3
• DIVIDENDSSECTION 4
• CORPORATE GOVERNANCESECTION 5
• OUTLOOK & MEDIA CONVERGENCE
A P R E S E N T A T I O N B Y
9 - 1 0 J U N E 2 0 1 4
INVEST MALAYSIA 2014 MANDARIN ORIENTAL HOTEL, KUALA LUMPUR
SECTION 1: Overview
Media Prima, through all our platforms, reaches out to
25 MILLION AUDIENCE from all ages and walks of life in the country daily
CLIENTS
READERS
LISTENERSVIEWERS
OTHER STAKEHOLDERS
PARTNERS
SHAREHOLDERS
CREATIVE INDUSTRYCONSUMERS
3
Integrated Media Group
Media Prima Today
TELEVISION BROADCASTING
RADIO NETWORKS
PRINT MEDIA
OUTDOOR
DIGITAL MEDIACONTENT CREATION
PAY CHANNELS
4
Media Prima Today
Television Broadcasting Print Media Outdoor Media Radio Content Creation Digital
98%100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
80%
100% 100%
Fact sheet as at 31 December 2013
Issued and paid-up share capital
Shareholders funds
Total assets Cash Group borrowings
PDS Ratings (RAM)
RM1,100.5m RM1,656.4m RM2,606.7m RM618.4m RM498.4m AA2/P1(CP/MTN)
6
SECTION 2.1 Media Prima Group5-year performance summary
RM133m (2012: RM10m)
1%1,723
RM’ million
1,698
1,622
1,547
744
Group EBITDA: RM408m (2012: RM405m)
408
405
404
392
156
Group PATAMI: RM214m (2012: RM209m)
214
209
206
185
74
2013
2012
2011
2010
2009
2013
2012
2011
2010
2009
Group revenue: RM1,723m (2012: RM1,698m)
(Accumulated losses)/Retained earnings:
2013
2012
2011
2010
2009
SECTION 2.1 Media Prima Group
2013
2012
2011
2010
2009
133
(82)
(106)
(410)
10
1%
2%100%
RM’ million
RM’ million RM’ million
Enriching the
Ecosystem
EBITDA CAGR
Revenue CAGR
18% 21%
7
Financial highlights FY 2013 vs 2012
+1%
(3%)
(3%)
+1%
+2%
+2%
2012 (RM)2013 (RM)
2.04 bilGROSS REVENUE 2.01 bil
562.3 milDIRECT COST 546.7 mil
787.2 milOVERHEADS 763.8 mil
408.1 milEBITDA 404.8 mil
290.0 milPBT 282.9 mil
214.2 milPATAMI 209.3 mil
8
Group revenue by platform
(2012)2013
RevenuecontributionCOMPARISON
DIGITAL - 2% (1%)
RADIO - 4% (4%)
OUTDOOR - 10% (9%)
PRINTCIRCULATION - 15% (16%)
PRINT ADEX - 26% (27%)
OTHERS - 1% (1%)
TVN - 42% (42%)
9
Segmentation of our TV channels
Progressive Malay dominance
MASS MARKET
INSPIRASI HIDUPKU - Family orientated programmes, and cultural proximity content
FMCGs, communications, services & transportation brands
TAR
GET
AU
DIE
NC
EP
OSI
TIO
NIN
GA
DV
ERTI
SER
S
25-45 YRS OLD URBANITES, kids & mass Chinese
MY FEEL GOOD CHANNEL –Television as an escapade
Urban middle to high class image products and lifestyle brands
15-24 YRS OLD URBANITES, Mass Chinese
WE ARE DIFFERENT –Tastemaker, energetic and differentiation in content
MASS MARKET, Young semi-urban & rural Malays
DEKAT DI HATI- A mixture of drama, real-life & current affairs
FMCGs, non-traditional brands and government
Young urban, sports, energy drink, fashion brands. Chinese viewers with interest in health & wealth
11
LEADING THE COMPETITIONacross all stations/channels with the best & compelling content
6% 5% 4% 3% 3% 3% 2% 2% 1% 1% 1% 1%
TV2 TV1 SUN TV Astro Ria AstroCeria
AstroPrima
AstroCitra
AstroWarna
CartoonNetwork
Astro HuaLee Tai
AstroWah Lai
Toi
TV Alhijrah
Inevitable fragmentation with the inclusion of more Pay Channels & the upcoming Digital Rollout
Source: Nielsen Audience Measurement (Total 4+)
8%6%5%24%
TV audience share: Jan – Dec 2013 (Free & Pay channel)
12
Program Genre Channel (r) 000s TVR Share
1 ANUGERAH JUARA LAGU (L) MUSICAL/ENTERTAINMENT TV3 3,735 18.2 56.4
2 BULETIN UTAMA NEWS TV3 2,227 10.9 36.8
3 ANUGERAH DRAMA FESTIVAL KL(L) MUSICAL/ENTERTAINMENT TV3 2,203 10.8 37.3
4 CNY MOVIE SPEC MOVIES TV3 2,182 10.7 38.1
5 IJAB & QABUL MOVIES TV3 2,148 10.5 33.7
6 AKASIA DRAMA/SERIES (0401-) TV3 2,075 10.1 41.1
7 MIRANDA DRAMA/SERIES (0401-) TV3 2,061 10.1 30.5
8 ZEHRA DRAMA/SERIES (0401-) TV3 2,061 10.1 32.0
9 LESTARY DRAMA/SERIES (0401-) TV3 2,022 9.9 30.8
10 DEMI MOVIES TV3 1,937 9.5 30.7
11 999 (L) DOCUMENTARIES/MAGAZINES TV3 1,883 9.2 28.4
12 MEGA MOVIE MOVIES TV3 1,825 8.9 30.6
13 MAJALAH 3 (LIVE) DOCUMENTARIES/MAGAZINES TV3 1,775 8.7 27.0
14 BERITA TERKINI 2330 NEWS TV3 1,736 8.5 34.5
15 BERITA TERKINI 2300 NEWS TV3 1,732 8.5 29.7
16 RACUN IBU MOVIES TV3 1,725 8.4 28.9
17 SEKALI SAYANG MOVIES TV3 1,641 8.0 25.7
18 THE LEGEND OF FIAL THE RETURN MOVIES TV3 1,612 7.9 27.1
19 FESTIVAL MOVIES TV3 1,597 7.8 30.4
20 YEAR END MOV.SPEC MOVIES TV3 1,590 7.8 24.3
Source: Nielsen Audience Measurement
Maintaining programme ratings is key
13
Good prime time ratings - Pathway to higher revenue
Dominant audience share at Prime Time (7-10 pm) 58% of total audience captured during Super
Prime Time (8-9pm)
REMAIN COMMITTED TO MAINTAIN & DEFEND RATINGS FOR PRIME TIME HOURS
0
10
20
30
40
50
60
7.00 p.m. -8.00 p.m.
8.00 p.m. -9.00 p.m.
9.00 p.m. -10.00 p.m.
10.00 p.m. -11.00 p.m
11.00 -12.00mn.
5058
4538 36
Audience Share – All 4+%
Prime Time contributes 84% to MPB TVN revenue Super Prime Time contributes 39% to MPB
TVN Revenue
On average, 50% of total audience watching Media Prima TV during Prime Time
14
Segmentation of our papers
NEW MALAYS, young age 20-39 years old, dynamic and progressive Malaysian
MALAY DAILY - Young people who are looking for entertainment, shopping news and lifestyle features
FMCG products, communications, services, transportation
TAR
GET
AU
DIE
NC
EP
OSI
TIO
NIN
GA
DV
ERTI
SER
S
FROM ALL WALKS OF LIFE, working class to students, housewives, business people and decision makers
MALAY DAILY - People who have an open mind and are drawn to new and interesting products and services
FMCG products, government, services
INFLUENTIAL NEWSPAPER addressed to government and corporate sectors, the intelligentsia, young professional and students
ENGLISH DAILY - Authoritative newspaper that is responsible for the well-being and progress of the nation in all fields. “The Newspaper of The Nation”
Targeting the Malaysian Urban middle to high class; image products and lifestyle
16
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2009 2010 2011 2012 2013
RM
'00
0
English Malay Chinese Tamil
Readers ('000) Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013
ENGLISH
New Stra i ts Times 236 236 240 236 270
New Sunday Times 218 235 234 213 192
BAHASA
Berita Harian 1,160 1,020 1,035 1,048 1,008
BH Ahad 1,207 1,132 1,097 1,076 1,016
Harian Metro 2,645 3,113 3,722 3,351 3,678
Metro Ahad 2,687 3,434 4,043 3,682 3,850
Readership trend by language
Readership trends
17
18
NST/NSUT20%
BH/ BHA25%
HM/MA55%
NST/NSUT BH/ BHA HM/MA
NSTP Advertising Revenue Trend Q4 2013 Revenue Contribution Q4 2014
0
100
200
300
400
500
2008 2009 2010 2011 2012 2013
36% 32% 29% 27% 24% 24%
64%68%
71%73% 76% 76%
ENGLISH BAHASA
356,341
401,773 393,050 394,026
356,375
118,310
160,750
198,452 218,962
277,524
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
2009 2010 2011 2012 2013
Daily Circulation Copies (ABC) Adex (RM '000)
HM Adex has shown >100% growth in 5 years until 2013
HM Adex to Circulation Ratio demonstrates an increasing trend
Malay market contributes 80% of revenue in Q4 2013
Harian Metro – A major success
Strong contribution from the Malay market
18
Growth opportunities in the malay segment
Outlook of the newsprint segment continues to be challenging
Malay paper currently contributes approximately 30% to Adex revenue
Harian Metro – Similar rate cards compared to other leading players despite its superior reach
Imitate our TV experience whereby Malay market contributes significantly to Adex
Room for growth for our Malay paper before reaching equilibrium
Print Adex Market Share By Language
19
THE SHARPER READThe only English daily that recorded growth in readership compared to 2012 (Source: Nielsen Media Index)
Focus on news, analysis, commentaries, op-eds, and lettersPage 1 with stronger visual elements 20
#Others - Inclusive of Media Prima Berhad, Alternate Records and Primeworks Studios
Radio performance ratings
Source: Nielsen Radio Audience Measurement**RAM Wave 1 2013 was a closed survey. Hence, the results remain P&C and sponsors can only view the
results of their radio stations, not competitors.
25
Defending our radio adex share
9.68
4.99
3.09
1.36
11.05
4.563.96
1.04
HITZ FM FLY FM MIX FM RED FMA
DEX
(R
M M
illio
n)
ADEX Q1
Q1 2013 Q1 2014
15.38
9.068.36
0.57
18.13
7.19
8.94
0.80
MY FM 988 ONE FM AI FM
AD
EX (
RM
Mill
ion
)
ADEX Q1
Q1 2013 Q1 2014
14.72
7.368.27
1.91
10.89
6.42
10.07
1.33
HOT FM SINARFM
ERA FM SURIAFM
AD
EX (
RM
Mill
ion
)
ADEX Q1
Q1 2013 Q1 2014
Source: Nielsen Advertising Information Service (AIS)
26
Largest online & social media presence in the country
2.4millionFANS
Source: Nielsen Audience Measurement (Total 4+)
1.1milionFOLLOWERS
67,000FOLLOWERS
Hot FM: 390,506
Fly FM: 142,581
One FM: 177,330
(no comparison as we are the only radio stations that have the official accounts)
FACEBOOK TWITTER INSTAGRAM
1. Hot FM 1,844,372 1,067,318 52,238
2. Era FM 855,523 165,339 40,314
3. Suria FM 244,711 68,909 4,519
4. Sinar FM 173,378 24,311 5,621
Facebook Twitter Instagram Weibo
1. One FM 439,924 6,777 6,701 10,008
2. My FM 357,014 6,760 6828 9,925
3. 988 157,783 2,516 895 9,173
FACEBOOK TWITTER INSTAGRAM
1. Hitz FM 769,361 202,839 12,447
2. Fly FM 169,696 93,385 8,132
3. Red FM 56,005 13,804 938
27
Regional radio: INVESTING FOR GROWTH
CLOSE TO 70% RADIO REACH
Source: Nielsen Radio Audience Measurement
• Hot FM Kelate & Hot FM T’ganu were launched in January 2012 to build new regional revenue
• Untapped Adex in the East Coast
• Can be catalyst for regionalization of stations
28
Big Tree coverage
NATIONWIDEPRESENCEEXPRESSWAYS
TRANSIT LINES
AIRPORTS
KEY CITY/TOWNS
RETAIL MALLS
Market Leader In The Out-of Home Industry
44% 8,000 SITES
market share with more than
30
Owns & operates the futuristic digital media series, CUBIG & other integrated media solutions to ALL market segments
Cubig series –Along bukit bintang Mall digital media Transit digital media
LED trimmed lightbox Trilite series
The outdoor coverage
31
THE NO. 1 DIGITAL MEDIA GROUP IN MALAYSIA
7.6 MILLION UNIQUE VISITORS
90 MILLION MONTHLY PAGE VIEWS3.9 MILLION MONTHLY
PAGE VIEWS
IN 2010 IN 2013
MILLION UNIQUE VISITORS0.3 118%
CAGR
119%
34
Digital reach
Digital reach
THE NO. 1 DIGITAL MEDIA GROUP IN MALAYSIA
Top 10 Malaysian Sites
Media Prima Group is ranked #1 & Media Prima Digital continues to be the #1 Digital Media Group in Malaysia
Source: comScore Key Measures
SitesMar 2013 Mar 2014
Rank Total Unique Visitors (000) Rank Total Unique Visitors (000)
Media Prima Group 2 2,418 1 2,725
Maybank Group 3 2,088 2 2,296
MUDAH.MY 1 2,978 3 2,093
Astro Group 18 469 4 1,874
The Star Media Group 5 1,524 5 1,789
Malaysiakini Sites 4 1,563 6 1,500
CIMB Group 8 1,103 7 1,263
Maxis Group 6 1,244 8 1,198
Tune Group 9 1,095 9 1,107
THEMALAYSIANINSIDER.COM.MY 12 814 10 1,083
Source:: Comscore
35
Tonton’s growth
201320122011
PAGE VIEWS
UNIQUE VISITORS
VIDEO VIEWS22.8 29.0
48.0
17.2
25.7
53.2
73.9
119.8
245.2
28%65%
50%107%
62%
105%
TONTON’S 2011 TO 2013 GROWTH CHART
Source:: Omniture Site Catalyst
mill
ion
REGISTERED USERSm
illio
n
1.92.6
3.5
35%
37%
mill
ion
mill
ion
36
REVENUE
mill
ion 18.5
25.1
33.8
35%
36%
201320122011
MEDIA PRIMA DIGITAL’S 2011 TO 2013 GROWTH CHART
TONTON PREMIUM
48 HOURS BEFORE TV
SECOND SCREEN EXPERIENCE
INTRODUCTION
TONTON
FIRST ORIGINALWEB SERIES
3,687,058 registered users (As at 31st March 2014)
Digital milestone
37
Content creation – Primeworks Studios
39
TV & Film Production
Content Development
Artiste & Talent
Management
Content Sales (Local &
International)
Produces/co-produces 6-8 feature films annually
Generates 6,000 hours of TV content – entertainment, recreational,
documentary, magazine and sports
41
Highly rated programmes
1.5 MILLION VIEWERS24 % SHARE
2.0 MILLION VIEWERS30 % SHARE
3.7 MILLION VIEWERS56 % SHARE
1.8 MILLION VIEWERS27 % SHARE
1.5 MILLION VIEWERS40 % SHARE 2.2 MILLION VIEWERS
37% SHARE
Selling content across all platforms & beyond boundaries
PAY TV OPERATORSelling content to
TELCO
POSITIVE/DOUBLE DIGIT GROWTH IN TURNOVER
13.10
35%
9.67
RM
mill
ion
2012 2013
Increasing revenue contribution from content selling
43
STARTED PAYING
QUARTERLY
Proforma calculation for dividend payout and yield Final Dividend for FYE 2013
PATAMI (RM'000) 214,165
Estimated Share Capital ('000) as at entitlement date 1,180,510
Proposed Final Dividend (RM'000) 59,025
Sen
First Interim - paid on 30 September 2013 3.00
Second Interim - paid on 30 December 2013 3.00
Third Interim - paid on 28 March 2014 3.00
Proposed Final - subject to approval by members at this AGM 5.00
Total (sen) 14.00
DIVIDEND FOR FYE 2013PROPOSED FINAL
5.0 SEN (subject to shareholders’
approval at this AGM)
45
REVISED DIVIDEND POLICY
• STRONG CASH and retained earnings position
• MINIMUM 60% to the
MAXIMUM OF 80% of PATAMI (from 25% to maximum 75%)
• QUARTERLY or MINIMUM TWICE A YEAR
• MAINTAIN SUFFICIENT CASH RESERVES
• Flexibility to channel the excess
cash flow to MAXIMISE SHAREHOLDERS’ RETURNS
10.0 10.0
16.0
13.014.0
2009 2010 2011 2012 2013
Total Dividend (sen) Special Dividend (sen)
DIVIDEND PAY-OUT RATIO
31.0%
45.4%59.2%
70.4%74.9%
5-year dividend track record
Dividend yield 5.34%
Revised dividend Pay-out ratio FYE 2014 onwards 60% - 80%
4.4
5.0
46
MPB BOARD OF DIRECTORS AS AT
31 DECEMBER 2013
Commitment towards good corporate governance
70%
20%
10%
Non-Independent Non-Executive
Executive
Independent Non-Executive
The Board has ten (10) members of which two (2) are Executive Directors and eight (8) are Non-Executive Directors.
The Independent Non-Executive Directors make up 70% of the Board membership.
Size of the Board is optimum given the scope and size of the Group.
Size of the Board is sufficient to provide for effective decision-making with a substantial degree of independence from the Management.
All of the Group’s operating companies have separate and independent boards.
48
Outlook
TV NETWORKS
PRINT MEDIA
RADIO NETWORKS
OUTDOOR MEDIA
DIGITAL MEDIA
CONTENT CREATION
Maintain dominant position in viewership share Continue investment in compelling, quality content Investment in local content
1st and largest integrated media group in ASEAN Strong presence across its media platforms Offer complete “solution” - COMPREHENSIVE, CUSTOMIZED
and INTEGRATED solutions to the clients
No. 1 in terms of readership in a growing Bahasa market Bahasa papers – major & growing contributor to NSTP Continuous management of newsprint inventories Improving on print quality & productivity
Hot FM – No.2 among all stations & No. 1 across its key demographics Continue developing new talent
Continue investment in high yield/return assets i.e. digital and new market
No. 1 digital media group Content aggregation and consumer revenue
Expand local Malaysian content production for markets beyond MPB TV Networks
50
Committed to sustain
profitability of traditional
platforms
Invest in Content &
Digital Media for the future
Working together synergistically
TELEVISION BROADCASTING
RADIO NETWORKS
PRINT MEDIA
OUTDOOR
DIGITAL MEDIA
PAY CHANNELS
CONTENT CREATION
The network with the LARGEST television VIEWERSHIP
The LARGEST TOTAL CIRCULATION and READERSHIP
in Malaysia
The LARGEST Production house in
the country
South East Asia’s LARGEST online video serving portal
The LARGEST outdoor advertising group in the
country
The network with the #2nd
LARGEST radio channel listeners’
Malaysia’s first retro channel
51
COMPETITIVE ADVANTAGE:WIDEST MULTIMEDIA DISTRIBUTION OFFERING ON A SINGLE INTEGRATED PLATFORM
LARGEST share of advertising revenue & number of billboards in the outdoor media
industry
LARGEST reach in terms of TV
viewership
#2nd LARGEST reach in terms of combined
radio channel listeners’ numbers
LARGEST reach in terms of newspaper
circulation and readership in
Peninsular Malaysia
Generating content of the highest standard
to meet viewers expectation
LARGEST digital media group in Malaysia
52
53
Collaboration in ground activation events – Traditional strength
Bringing the channels closer to audience
54
DIGITALIS NOT A
SILOT
V
PR
INT
RA
DIO
OU
TD
OO
R
It is a
set of cooperative platforms
D i g i t a l & I n t e r n e t
Digital media doesn’t exist in isolation
Pakatan accepts GE13 results, let’s talk unity “immediately”Why I’ll be
voting in the coming GE13
Stricter rules imposed on PKR election candidates
Multi-platform convergence – Example - GE13
6,912 STORIESFROM 7 NEWSROOMS
MULTI-PLATFORMNEWS DISTRIBUTION
Television -complete story analysis & live coverage
Latest news via social media & SMS alert
7.9 MILLION PAGE VIEWS IN 48 HOURS
Print - complete story analysis & infographics
Repository of GE13 NEWS on a single site
55
56
Cross media collaboration – Project Metro
PROJECTMETRO
Reality TV showIn search of a new face in the entertainment industry
Successfully broadcasted over 8 episodes
Cross media collaboration
<
Out-Of-Home Digital Screens News Feed
Big Tree’s synergistic collaboration with Print
57
A Unique Selling Proposition for BigTreeFeeding live news from NSTP & TVN News portals into
outdoor digital screens to enhance news content exposure.
Now covering Bukit Bintang Cubic
Big Tree’s synergistic collaboration with Digital
TV – PRINT – DIGITAL – RADIO Shout out to promote activities & interaction with DIGITAL.
Digital billboardDYNAMIC ENGAGEMENT& INFORMATION with the audience via digital screens @
*KLCC*The Curve *LRT Station*Bukit Bintang
Mechanics driven by MEDIA PRIMA DIGITAL 58
Relevant content to local market
Relationship with local music label
MUSICAL EVENT
Experience in producing iconic music events.
ACCESS TO LOCAL & INDIE
CONTENTMULTIPLATFORM
REACHAccess to Malaysia’s leading TV, Radio & Print brand – AJL, ABPBH
Access to celebrity/personality
Access to popular program HotFM am crew, AJL, MuzikMuzik & more
EXCLUSIVE ACCESS
1st MUSIC PORTAL IN THE COUNTRY TO OFFER A FREE MOBILE STREAMING SERVICE.
1st MUSIC PORTAL TO HAVE A FULLY INTEGRATED DIGITAL MUSIC SERVICE
OPPORTUNITY TO EXPAND ADVERTISING AVENUES
59
Brand extensions for Hot FM, Fly FM, & one FM
Radio’s synergistic collaboration with Digital
117,804Page views
in 7 days
46,939Page views within
48 hrs of AJL
Note: This presentation may contain forward-looking statements which are based on MPB's current expectations, forecasts and assumptions based on management's good faithexpectations and belief concerning future developments. In some cases forward-looking statements may be identified by forward-looking words like “would”, “intend”, “hope”,“will”, “may”, “should”, “expect”, “anticipate”, “believe”, “estimate”, “predict”, “continue”, or similar words. Forward-looking statements involve risks and uncertainties whichcould cause actual outcomes and results to differ materially from MPB's expectations, forecasts and assumptions. We caution that these forward-looking statements are notstatements of historical facts and are subject to risks and uncertainties not in the control of MPB, including, without limitation, economic, competitive, governmental, regulatory,technological and other factors that may affect MPB's operations. Unless otherwise required by law, MPB disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Although we believe the expectations reflected in forward-looking statements arereasonable we cannot guarantee future results, levels of activity, performance or achievements.
THANK YOU
For more information, visitwww.mediaprima.com.my
orwww.mediaprima.com.my/investorcenter/feedbackcomments
for inquiries, suggestions & comments
60