Section 12.1• Discuss the functions of a Web site• Create a feedback form• Compare and contrast option buttons and check boxes

Section 12.2• Explain the use of privacy policies• Compare and contrast Web site privacy and security• Discuss security measures used by e-commerce sites

12.1 Examining an E-commerce Web SiteGuide to Reading

Main Ideas

Many e-commerce sites exist to provide information about a company and its products. Feedback forms allow visitors to share their thoughts about the business, the products, and the site.

Key Terms

feedback form

scroll box

option button

check box

pp. 320-327

pp. 320-327Examining an E-commerce Web Site

Many businesses use Web sites to present information about their products and services.

The WebTee.biz Web site is a B2C e-commerce site. The site performs several functions:

• It gives the company a presence on the Web.

• It showcases the company’s products and services.

• It gives visitors a chance to contact and interact with the company in various ways.

Examining the WebTee.biz Site

12.1

pp. 320-327Examining an E-commerce Web Site

The WebTee.biz Web site consists of five main pages, with a child on one of the pages.

Examining the WebTee.biz Site

12.1

Home

Products FAQ Press Release

Contact Us

Order Form

12.1 Examining an E-commerce Web SiteEnhancing the WebTee.biz Site

You can enhance a simple site like the WebTee.biz site with certain useful features:

• Feedback form• Scroll box• Option buttonOption button• Check boxCheck box

option button A type of form field that allows visitors to choose only one option from a list of available options; also known as a radio button. (p. 324)

check box A form field option that allows visitors to choose as many items from a list as they desire. (p. 326)

pp. 320-327

12.1 Examining an E-commerce Web SiteEnhancing the WebTee.biz Site

Check boxes allow visitors to select as many choices as they desire.

pp. 320-327

pp. 320-327Examining an E-commerce Web Site

• Activity 12A – Exploring the WebTee.biz Web Site (p. 321)• Activity 12B – Adding a Feedback Form (p. 323)• Activity 12C – Adding Option Buttons (p. 324)• Activity 12D – Adding Check Boxes (p. 326)

12.1

12.2 Web Site Privacy and SecurityGuide to Reading

Main Ideas

E-commerce sites work to maintain the privacy of their customers. They must also try to ensure that business conducted over the Internet is secure.

Key Terms

privacy

cookie

privacy policy

security

data encryption

SSL (Secure Socket Layer)

digital certificate

pp. 329-333

12.2 Web Site Privacy and SecurityWeb Site Privacy

While customers have an expectation of privacyprivacy on the Web, many e-commerce sites use cookiescookies to gather information.

Many Web sites post privacy policiesprivacy policies to explain to users how they can control the amount of information they give to the sites.

privacy The ethical online collection and use of visitors’ personal information. (p. 329)

cookie A small data file that a Web site writes to a visitor’s hard drive containing personal information such as login or registration information. (p. 329)

privacy policy A written statement that outlines what information the Web site collects about visitors and explains how that information will be used. (p. 330)

pp. 329-333

12.2 Web Site Privacy and SecurityWeb Site Security

E-commerce companies must be very concerned with securitysecurity issues.

Some effective ways to protect information on the Web are:

• Data encryptionData encryption

• Digital certificatesDigital certificates

security The protection of data from unauthorized access, both on the Web server and during transmission over the Web. (p. 331)

data encryption Security measure in which sensitive information is encoded and decoded as it is transferred across the Internet. (p. 332)

digital certificate A document issued by an independent certification authority that confirms a business’s credentials. (p. 332)

pp. 329-333

12.2 Web Site Privacy and SecurityWeb Site Security

The most commonly used data encryption method among Web site publishers is SSL SSL (Secure Socket Layer)(Secure Socket Layer).

SSL uses an encryption algorithm specifically designed to protect data transmitted across the Internet.

Secure Socket Layer (SSL) An authentication and encryption method developed by Netscape Communications used to protect communications between client and server. (p. 332)

pp. 329-333

pp. 329-333Web Site Privacy and Security

Double-clicking on the SSL padlock allows you to view a site’s digital certificate.

Web Site Security

12.2

pp. 329-333Web Site Privacy and Security

• Activity 12E – Adding a Privacy Policy (p. 330)

12.2

Chapter 12

For more resources on this chapter, go to the Introduction to Web Design Web site at webdesign.glencoe.com.

Resources