1

2

Group 4 Section 2

Project Feasibility Study and Evaluation 2012

Company Title: Modern Empire village

ID Name E-mail Telephone

number

5131205071 Miss Saowapa srikrairot error_yinz@msn.com 0897953495

5131205086 Miss Kanokwan bunkhet tal_rpg@hotmail.com 0878495810

5131205128 Miss Thanisa kiddee thanisa.kd@hotmail.com 0869188319

5131207092 Mr. Poom kosolsirisukkul poomlovecud@hotmail.com 0826906286

5231205053 Miss Nicharin kheunsakul cherry_rasta@hotmail.co.th 0873036527

5231205181 Mr. Olanrat upalavong krowpud@hotmail.com 0884984479

5231207115 Mr. Sittikorn sroimori symphonnydays@hotmail.com 0802495693

5331205089 Miss Sawaros kimsee Pong_pang@hotmail.com 0855229909

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Preface

This project is a part of 1203302 Project Feasibility Study and Evaluation Course in the

second semester of 2012. In this project is studying the feasibility of Real Estate business in

Chiang Rai, Chiang Khong, which include in natural and situation of real estate business, the

technical process to doing in this business, the nature of market in Chiang Rai, competitive

analysis, management in real estate, the financial feasibility of real estate business and risk of

real estate business.

This project makes for everyone who are interested to get more knowledge and

information about real estate business before making decision to investment in this business,

including prepare process and operation of real estate business, to get the profit to investment in

this business.

We expected that our project will provide more benefit for who interested person,

moreover, if we have some mistake in this project or whatever, our ground made an apology at

this opportunity

Modern Empire Village

Miss Saowapa srikrairot

Miss Kanokwan bunkhet

Miss Thanisa kiddee

Mr. Poom kosolsirisukkul

Miss Nicharin kheunsakul

Mr. Olanrat upalavong

Mr. Sittikorn sroimori

Miss Sawaros kimsee

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Exclusive Summary

Modern Empire Village is a real estate business that concern about the real estate for

support AEC in next 3years. Chiang khong District that have area connect with Mea khong river,

and Laos, and in that area have Thai-Laos Friendship bridge to communicate with neighboring

country that is the important factor that make our company interest to invest at that area because

it is an opportunities to built mage project that support investor or local people for the

convenient.

For production and operation analysis, our business has three main products. The product

is about house including other convenient service that supports the expectation of customer.

For marketing analysis, we analyze for political, economy, social, environment, and

technology. And we analyze more about competitor, customer, and competitive. We think about

STP analysis, 4P analysis. We set product, price, place, and promotion. Sales forecast and profit

estimation are increasing every year. Then, we know that we will get more profit and our sales so

good. For risk analysis is the ways to prepare handle with problem that will be happen and find

to process to decrease problem. From analyze risk in our company; there are shows both internal

factor and external factor of risk that can happen with company.

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Content

Page

PART 1 INTRODUCTION

Chapter 1: Introduction 8

-Background and Significance of the Project 8

-Project Objective 9

- Benefits of Project 9

-Activities/Time Frame 10

Chapter 2: Industry Profile

-Nature of Industry 11

-Situation of Industry 14

-Product/Service 15

PART 2 MARKETING

Chapter 3: Market Feasibility Study

- Market Analysis 21

-General Environment Analysis 21

- Competition Analysis (3C Analysis) 26

-STP Analysis 33

-Marketing Mix Strategy 35

-Sales Forecast/Profit Estimation 40

-Marketing Expenses (Sales Incentive) 47

PART 3 TECHNICAL ANALYSES

Chapter 4: Investment Cost

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Page

-Pre-Operating Cost 48

-Location 55

-Facility Layout 56

-Machine/Tools/ Equipments 58

-Depreciation 67

Chapter 5: Production and Operations Analysis

-Product Characteristics 71

-Production/Services Process 76

-Operating Cost 77

-Facility Management 80

Chapter 6: Administration analysis

- Management Analysis 83

-Conclusion 100

PART 4 Financial and Risk analysis

Chapter 7: Financial Analysis

- Financial Assumption for Business.

* Profit/ Loss Statement 102

* Cash Flow 107

* Balance Sheet 112

Chapter 8: Risk Management

-Identifying a list of potential risks. 115

-A risk management. 118

PART 5 Project summaries

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Page

Chapter9: Summary 125

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Chapter1Introduction

1.1 Background and significance of project

Currently, a village that is very popular due to consumer demand, there is much to

do in this business is so popular and attractive for investors. People want to have at home

to create a safe and comfortable for own because home is the place where people need to

live and survive. Therefore, the design of the village, we must be able to satisfy and

comfort to customers as well.

Housing business.

Housing is a low-rise residential building, including detached, semi-detached, townhouse

and commercial buildings, which have a different house means a building housing a

wood and brick from the first floor, second floor or more, which is not attached to the

wall of the neighboring house.

(1) A semi-detached or row house that is only 2. They used to live and be a part of the

side that does not require the same input and output of each unit separately.

(2) Townhouse means a building constructed with fire-resistant or non fire-resistant

materials. An adjacent room from a long line 2 or more and use a room to live and not

more than 3-storey building.

(3) Commercial Building. The use of commercial buildings, and industrial services.

The building is less than 20 meters from a public road, which may be used for the

purpose of commerce.

(Source: http://lib.stamford.edu/myfile/305.pdf)

Our project will focus on Chiang Khong District of Chiang Rai Province. This district

is characterized by flat terrain interspersed with mountains and the eastern part of the area

next to Meakong River and the opposite site is Laos. Chiang Khong district has many

attractions such as the Huai Meng waterfall, Point of view between the two sides of the

Thailand – Laos. Currently Chiang Khong district has a number of both Thailand and foreign

tourists are more interested in building housing starts have increased even more.

So, We can see the growth of Chiang Khong District because based on data reported

that around year 2558 Thailand will be cooperate with nine countries are Myanmar,

Malaysia, Indonesia, Philippines, Singapore, Vietnam, Laos, Cambodia and Brunei by use

the name is Asean Economics Community they have the purpose for asean can move goods

between countries easier, service are standards, investment are freedom between

international, labor skill are development and get quality, freely in various areas and create

financial freedom in the group country.According to their mission point out to Chiang Khong

District as well as the land, transportation, development, and international business bridge

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between Thailand and Laos made a province. Now, In chiang Rai had the project of Thai–

Laos Friendship Bridge at Chiang Khong District area for make the relation to trade and

tourism we expected that in the next few years Chiang Khong District will be development

and growth of the business are increase in the area of Chiang Khong district.

1.2Project objective benefit of project activities/ time frame

Project objective

1. To analyses the competitive of real estate business in Chiang Rai for support AEC.

2. To analyses the market and industry feasibility.

3. To analyses the finance feasibility.

4. To analyses the profit of estate business.

5. To analyses the return on project.

6. To analyses the risk of project.

7. To analyses the trend of real estate business.

Benefit of project

1. A benefit of this study.

2. Knowing the processes work well.

3. Preparation of plans and operations knowledge.

4. Realize the way to compete and strategy for against competitors.

5. Recognize the demand of housing market in Chiang Rai.

6. Know about marketing problem those occur in business and solve the problem in the real

situation.

7. How to solve problems in real situations.

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Activities/Time Frame

Activities

Time ( Year/Month )

Nov.

2012

Dec.

2012

Jan.

2013

Feb.

2013

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Topic

Submission

Introducti

on Submission-

Introduction to

project feasibility

study

Study the

business profile

Market

Analysis

Productio

n and Operation

Analyze

the financial

Study and

management the

risk of our

business

Project

Advertising

Writing

the report

Presentati

on and conclusion

the feasibility of

business

Figure:1.1

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Chapter 2: industry profile

2.1The nature of real estate

In Chiang Rai there are a large number of used homes for sale at prices much cheaper than you

would pay in a Western country. You can find great bargains but you can also end up with an

expensive headache if you do not look out for potential problems. Here are some tips to help you.

o Make sure the house is not in a flood zone.

o Look for small cracks in the walls.

o Look at the ceilings for water damage. The most common problem we find is a roof that

leaks. Whether it is a severe problem or minor problem, it needs to be taken care of

before you purchase the house.

o Look for termite damage.

o Check the water supply. Some areas of Chiang Rai have city water but just outside the

city everyone depends on well water. The city water supply is not bad but pipes do break

so having a back-up well is a good idea. If you are buying a house with well water, test it

thoroughly, especially in the dry season, when the water tables are lower.

For the areas of Chiang Khong, it have a complete supply that will response the needs of

the customer who would like to buy a house, but the weakness of our village is it so far

from downtown only.

(http://www.lannarealty.com/)

As dependent variable.

Real Estate prices depend on the economy. In times of economic downturn, Real estate

prices to fall but in time of recession. We may have heard people suggest that we should promote

the development of real estate to create employment and economic recovery in the end because

people will buy if when we have plenty of money. In times of recession people buy a

professional. It has only speculators would only wise and knows that property prices in times of

extreme depression. In the truth is an economic variable as real estate and economic conduct

separate property

To change soon

Real estate is not stock price change both positive and negative behind conversion of

money even more difficult. Notice will that after the devaluation of the baht on July 2, 1997

stock price vertical cliff, economic disruption but it also has launched two new real estate lots

(Because it was preparing to launch before then it cannot stop on time). So real estate holdings

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are at risk than a deposit in the bank. However, if considered then living by holding it

worthwhile to.

To reflect the wealth of the country and people.

If any country has real estate holdings spread very well, it shows that the equality in the

allocation of resources. The people holding these assets cause to feel more ownership of the

country. In case of the general public, real estate is like gold. In that it can be used to display

their wealth but real estate even worse in terms that are difficult to convert to cash or slower. It

can take advantage of the adjustments, it didn‟t have value in exchange and value of living wage

well.

To people in the Country is important

Most property is residential. Thai people who are living with most of them are generally

persons. Foreign investment will come to Thailand for rent is still difficult. Against investing in

shares or otherwise would more than cost. So, idea that sells property to real estate to foreigners

therefore quite difficult.

No one can dominate the market

In case of consumer products such as consumption of soft drinks continue to dominate

the market. However, if property cannot be done, research and information center Property

Valuation Thai Co., Ltd. The Agency for Real Estate Affairs (www.area.co.th) has discovered

that largest real estate companies lead the market only 10% of the remaining scatter general.

The exact cycle

As well as general business, Real estate is the exact age in Boom Generation or “Boom”

period to slow decline and renaissance era around a cycle lasts about 10years. For example,

enough economic growth, demand has increased. Plant growth was the purchase of land and

factory building machines to order and of course new capacity is planned to be available for

performance. Then if it enough already expanded while it will probably to stop until competence

is reached to add more. Itwill be prolonged again.

(Source:http://www.thaiappraisal.org/thai/market/market_view.php?strquery=market273.

htm)

2.1.1The truth about real estate

In nature, real estate is a Dependent Variable to the Independent Variables is much like

many economic, social, political popularity, etc. The property is a type of property. People are

interested when they have money as well as economic, for example gold, diamond, car, resort

and other owned real estate. In times of awful economy, nobody is buying and may be more

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sellers. Many people may have to remove the mortgage assets for alleviate the economic crisis

affecting the self.

2.1.2The basic principles that people buy property

The basic principle that people buy property is in addition to buying and decorating

prestige but they expected to buy for two other things. There are1.Prices is expected to increase

profit: Capital Gain and Return of investment2.Interest is expected from the acquisition: such a

lease can be released or referred to as Return on investment

2.1.3Factors of buying a house

Main issue that makes people buy house is make them feel worth to buy. Now situation,

the customers can saw that it was not the price. They will not buy because it is not worth such a

way to make people feel worth buying something like this.- Price usually about 1 million, if in

case we can sell at price cheaper than the market as only eight hundred thousand. In nest three

year, price is still a million people to buy any profits from first day at rate of return 8%. In the

other ways if buying property is the price of eight hundred thousand at the rate of return of 8%

per annual for 3 years. The property will grow money in 1 million. The lease indicates that if we

buy property in 1 million baht. If the return in rent at 5% per year, it still better than money in

bank deposits yield only 1-2% in a year. It can indicate the cost is effectiveness for essential that

the buying and selling the property.

2.1.4How gain profit from this business

We can profit from crisis. Generally, lower property prices will reach the critical but

often the rent price will not much decline. It makes higher rate of return and encourage people to

buy property. For paradigm, when our normal selling price of a million but in times of crisis may

remain eight hundred thousand or less 20%. In case for lease, 1 million baht property may be

rented out to 8 billion baht per year or a return of 8% per year. The crisis situation, rental may

deteriorate but decreased at a rate that less than the price. The rental price may be reduced to 7.2

billion baht per year which yields rise to 9% per annual. If the crisis is very stress, rate of return

is even more opposite to decline price. So, if we can buy lower price property gain precedes

about 15% per year with our own house or condominium in the unit. It approximates something

like 5% in return. We will get return up to 20% per annual above the bank deposit in the crisis

situation. We are still making a profit and the owners‟ property can still sell the property.

Therefore, living in the real estate investment affords opportunities. As an abilities of our

investment and don‟t forget that investment involves risk. We must learn to diversify. Just in

case, if some of the property purchased.

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(Source:http://www.thaiappraisal.org/thai/market/market_view.php?strquery=market304.

htm)

2.2Situation of industry

Current situation of real estate industry big company have project to expand to other big

province in each region than Bangkok, because Bangkok cannot expand than this from limit of

area, so from this factor it make other big province in each region is the good point to invest in

new market, such as C.P. land company have plan to invest real estate project in other big

province both condominium and village, C.P. land company have plan to divided to 5 zones and

Chiang Rai is province that C.P. land have the plan to invest in real estate project too. Thai bank

have information land price in Chiang Rai will increase rapidly in the near future, it is effect

from strategy open free trade with neighboring country in Mae Khong sub-regions such as

China, Laos, and Burma so Chiang Rai chamber of commerce plan to set up real estate

development center to support and collect data for investor have enough information before

invest. Dr. Thawatchai Yongkittikul secretary of association of Thai Bank said from house fair at

big C Chiang Rai in year 2008 is the big effect to stimulate economic and invest of real estate

industry in this region it make resulted in turnover and reduce NPA in commerce bank, it make

people have many choice to invest in real estate in Chiang Rai, and the price of real estate of real

estate in Chiang Rai not expensive such as home with land low price is around 100,000Baht to

3,000,000Baht, so it is opportunities for investor to invest, because Chiang Rai is the economic

area with neighboring country and have many tourist destination. Mr. Patthana Sittisombat

manager of Chiang Rai chamber said economic of Chiang Rai will growth in every part because

Chiang Rai have area connect with neighboring country such as Burma and Laos, and Chiang

Rai is the important way that China use to communication and logistic product for separate

product to Bangkok and go to port for transfer product to other country in ASEAN by use R3A

road project from China to Laos and come to Thailand by Thai-Laos friendship bridge to Chiang

kong district, and have R3B road project from China through Burma to Thailand at Mae Sai

district and this road will be important way to logistic in the near future, but cargo ship in Mae

khong river is the most important way to transfer product from China to Thailand too, because at

Chiang Kong district have big port to support product from China, from this factor make Land

price near Mae khong river will increase rapidly in the near future so from this factor it make

many investor go to invest in Chiang khong district. Now a day land in Chiang Kong district in

border of Thailand and Laos area and near Thai-Laos friendship bridge price of land is increase

higher than the past from 200,000baht to 700,000baht per1 rai, and Mr. Patthana Sittisombat said

Chiang Rai chamber have project to open real estate development center for combine real estate

group to develop in good way for set standard, system, and keep data for management risk before

investment, and from this for protect economic crisis from land sale similar with the past in

Bangkok. This is all factor that make many company come to invest in real estate industry in

Chiang Rai, and Chiang Kong is district that investor interest to invest, although from data in the

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past Chiang Rai is not the place that investor interest to invest in real estate industry, but from

above investor cannot see through Chiang Rai to invest in real estate industry.

(Source: http://www.boybdream.com/manager-news-content.php?newid=20301)

(Source: http://www.dailyworldtoday.com/columblank.php?colum_id=77447)

2.3.1Product

This is beginning of new imagination of house. Modern empire village is name of our

house that likes a civilization of empire. There are almost 50 companies in Chiangrai doing

single detached house business, so that made us to find out for the new ways for customer. The

Modern empire village is a perfect mix contemporary, modern empire design with simple and

Thai-style elements, so you can being life with better community. The villa will locate in

Amphor Chiangkong, Chiangrai area about 34 Rai for establishes. As an around there will be

natural environment very good view. It‟s appropriate for every one love peaceful, workout, party

ETC. Our place far away from downtown 100 KM, but this is easiest way to connect with

another country such as Lao, China and Myanmar for businessman want to contract any

business because they are going open AEC in the next 2 year. Our villa is a good choice for

someone looking for „‟Modern villa‟‟

We separate home that in 3 satisfactions.

Type A. There are 200 SQM 3 bed rooms, 3 bath rooms, 1 parking.

Price: 2.15 million baht

Figure2.1

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Type B

There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking

Price: 2.75 million Baht

Figure2.2

Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parkingPrice:

3.05 million baht

Figure2.3

2.3.2Service

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2.3.2.1. Fitness

Our village will provide fitness centre. The fitness centre has equipped with high quality

equipment. All equipment has standard and safety. Moreover, we will have personal trainers who

provide the support you need to reach your fitness goals.

Figure2.4

(Source: http://www.hotelthailand.com/nonthaburi/richmond-stylish-convention/facilities.html)

2.3.2.2. Swimming pool

Our village will build standard swimming pools. It has two pools for shallower children's pool

and adult. The swimming facilities have lockers for clothing and other belongings. Moreover, we

will have staff who ensure health and safety standards.

Figure2.5

(Source: http://pooldesignideas.blogspot.com/2012/11/swiming-pool.html)

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2.3.2.3. Playground Island

We will have a secure and beautiful area with creative playground for kids. All toys made

from plastic. It has high quality and standard. We guarantee of security when your child plays it

but child is under your control and take care too.

Figure2.6

(Source: http://www.miamicondolifestyle.com/fisher-island-condos.php)

2.3.2.4. Garden

We will set garden for human relaxed. The garden that makes people does activity with family in

the outside. And we have gardener who care and improve in everyday.

Figure2.7

(Source: http://www.neilinnes.org/georgegarden.htm)

2.3.2.5. Guardhouse

We will provide the security guard to protect around the village. It takes to 24 hours for ensure

the safety of families. We will make confident and trust when they live in this village and get the

convenient.

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Figure2.8

(Source: http://www.beltoncommunities.com/westwingresidencesatetoncity.htm)

2.6Strategies of the company

-Corporate Strategy

Now a day immovable property is popular in Chaingrai because In the next 3 years Thailand and

another country will open AEC. We decide to establish in Amphor Chaing Khong because that

so close form Lao just 130 km., Kuhn Ming1,200 km.,So Chaingrai have to develop them self

for support in next 3 years. We decided to operate under „‟Growth strategy‟‟ because these

strategies support our new business pretty well.

The business will following in concentric diversification to provide the new technology,

modern style in housing estate, We can design customer‟s house for each specific ex: some

family need more room some family need more space for yard and importance thing is customer

we are focus on businessman working with neighbor.

This is the reason we select these strategy suitable for Modern Empire villa .However the

company be able to get the most profit and improve to be famous in Thailand.

-Business strategy

Modern Empire village is a business that focuses on target group of businessman‟s customer.

Businessman comes to contact international business or often move to Thailand for long term.

Because AEC will open that increase economic growth in Asian. Thailand is a center point of

member country in ASEAN. Our business is a main factor for do international business. It is

good effect for other business too. And we will provide quality service and standards that have

evolved over time.

-Financial Strategy

The company will prepare the several of financial statement to be clear and accurate every month

and always improve the accounting system to be standard.

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-Human Resource Strategy

The company will focus on the enhancement and personnel development that is a good basic

factor. We are hiring the employee that is a good skill by divide them in several division, and

then assign the appropriate job to our employee. Moreover, thecompany always training the empl

oyee to effective working and evaluate the performance.

- Operation strategy

The company will focus on complete service to provide the convenient and customer satisfaction

and working standard.

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Chapter 3:Market Feasibility Study

3.1General Environment Analysis

-Political

Chiang Rai have state highway connect with Myanmar and in the future the government

have planning to do new state highway number 4 connect to Laos then Chiang Rai become to the

popular province that many people and government want to invest. Map of Southeast Asia.

Countries are likely to invest in Thailand.

http://english.cri.cn/3126/2006/09/03/961@134350.htm

22

http://www.thaifinbiz.com/sme_detail.php?tab=4&smes_id=3475

23

-Economy

The current economic is expansion of the Chiang Rai province. A growing number of

tourists are due to Chiang Rai is considered the gateway to Myanmar, Lao PDR, and China.

Chang rai have many nature resources and have boundary connects with other country it make

Chiang Rai can rapid growth.

Thailand GDP 1980 to 2010 (Source : World Bank)

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GDP growth rates in different regions of Thailand (2001 GDP set to =100).

Notice that Northeastern and Northern Region show growth despite overall downturn in 2009.

http://www.thaiwebsites.com/thailand-GDP.asp

The fundamental problem is the way GDP is generated throughout the country.

Agriculture which employs 42.6% of the labor force generates only 11.4% of GDP. While

industry employs about 20.2%, it generates 44.5% of total GDP. Services employing 37.1%

generate 44.1% of GDP. Overall, prices for rice and other farm produce are related to market

forces, and to a large extent beyond government control. Better education may have benefits in

the long term. In 2007, indicated that a lot of the provided funds were spent on consumption, and

not on measures creating sustained income gains. Of particular worry is that political parties in

Thailand are not ideology based, and there would be a substantial gain for the poor and farmers if

a reliable 'Labour' Party could be established. Needless to say, the income disparity that presently

exists and will continue to exist for a long time has negative social and political effects. For a

substantial overview of the Thai economy (latest report 2009) overall and in the provinces, check

out this NESDB file. Hopefully the link stays active. More Data: GDP data for all the Regions

and Provinces of Thailand

25

-Social

North people like to live in big family, peaceful, have own language “kum-mung”, this is

charming that make people want to go to north. Nowadays changing in social value and expand

of the city, young people have tend to live along in apartment or rent home, and many people

migration to north, that make hard to fine habitation and higher living cost in Chiang Rai. For a

higher dormitory and housing estate is one of interesting business.

-Environment

As the main cash crop of the province is rice, the most important natural resources in

Chiang Rai are its water and soil. More people in Chiang Rai Province earn their living through

agriculture than any other occupation or business; some offer garden crops for sale at roadside

stands.

Vibrant cash crops include Arabica coffee, tea, mangos and potatoes. Along with its many small

mountains and rivers, Chiang Rai has much flat land suitable for farming. The 5 or 6 month long

rainy season promotes rapid plant growth and ensures a good water supply.

Although people produce much pollution, here mostly through their motor vehicles, the air is

cleaned by the abundant vegetation and ample rainfall, and is often cool. Average elevation is

560 meters, 78% of the terrain is mountainous.

-Technology

In a few year Chiang Rai have rapidly growth in technology section the most of people

have better living life and Chiang Rai become to outpost when Thailand have a member of AEC

that is the way to improve technology to contest with neighbors country.

(Source: http://www.thaifolk.com/doc/northen.htm)

(Source: http://www.chiangraiprovince.com/guide/eng/33.htm)

(Source: http://en.wikipedia.org/wiki/Chiang_Rai_Province)

(Source:

http://th.wikipedia.org/wiki/%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8

%A7%E0%B8%B1%E0%B8%94%E0%B9%80%E0%B8%8A%E0%B8%B5%E0%B8%A2%E

0%B8%87%E0%B8%A3%E0%B8%B2%E0%B8%A2)

26

(Source:

http://th.wikipedia.org/wiki/%E0%B8%A0%E0%B8%B2%E0%B8%84%E0%B9%80%E0%B8

%AB%E0%B8%99%E0%B8%B7%E0%B8%AD_(%E0%B8%9B%E0%B8%A3%E0%B8%B0

%E0%B9%80%E0%B8%97%E0%B8%A8%E0%B9%84%E0%B8%97%E0%B8%A2))

(Source: http://www.thammasatu.net/forum/index.php?topic=2328.0)

3.2 Competition Analysis (3C Analysis)

3.2.1Competitors Analysis

In housing business, it is high competitive business market. There are many competitors in the

market because housing business isn‟t saturated. The housing business trends to create a logo

and unique brand in the market by creating home to meet the need in customers‟ needs. In term

of home quality, price and other factors that direct effected to residents. It also holds a variety of

promotions to attract the customers. Most of our competitors in Chiang Rai might be a good

location that near to main road, easy to contract for business and, transportation. The customers

know as well as in the large project because it can respond to the needs of residents, more

experience in the operation and service that can attracted to the attention group of customers. For

example

Karnsiri@namlao village

Figure3.1: Karnsiri

(Source: http://www.karnsiri.com/namlao/#/home)

Owner: Karnsiri Properties Limited

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Address: 24 - 20 Viang Chai district Chiang Rai 57210

Product

- Kransiri is village in resort style that concern in nature it is the simply way of life of

human, so this is the concept Basic Human Need, and Karnsiri concentrate in Ban all

of pollution for nature care, provide activities place, and playground for kids. Karnsiri

is the Oriental Nature Style structural design that makes air flow in house for reduce

electricity fee. Karnsiri use material from SCG that concentrate in nature, and have

many facilities provide such as Club House Laundry Minimart Fitness, and standard

swimming pool in spa style.

Price

- Karnsiri @ Nam Lao Provide many style to response their customer to make more

choices for them.

No

. Style Area Price

Reser

ve

Price

Conta

ct

Price

Down

pay Bank pay

Example payment periods

20 y 25y 30y

1

Karnjinda

2bedroom3bathroo

m

120sqm 1,790,000bht 10,000 50,000 119,000 1,611,000 12,733 11,645 10,990

2 Karnpisit2bedroom

3bathroom 130sqm 1,980,000bht 10,000 50,000 138,000 1,782,000 14,085 12,881 12,157

3 karnpicha3bedroo

m3bathroom 165sqm 2,290,000bht 10,000 50,000 169,000 2,061,000 16,290 14,896 14,060

4 karnpudist3bedroo

m4bathroom 258sqm 3,390,000bht 10,000 50,000 279,000 3,051,000 24,115 22,053 20,814

Figure3.2

Place

- Nearby Nam Lao River use sri viang road to Bandai intersection go 300 m. built in

left hand site far from city 8 km.

Promotion

- Free wallpaper

- Free underground pipe system for termite protection

- Heat- reflector foil insulation under the roof

- Chance to win a big gift Nissan March

(Source: http://www.chiangraifocus.com/forums/index.php?topic=135887.0)

28

Rattanaburi Chiang Rai

Figure3.3: Rattanaburi Chiang Rai

(Source: http://www.sahaprop.com/)

Owner: Saha-phaiboon properties limited

Address: 187 m.11 Criang Rai – Viang Chai road Viang Chai District Chiang Rai 57210

Tel. 089 4309988 / 085 6249338

www.sahaprop.com

home@sahaprop.com

29

Product

- High quality house in modern style, far from main road 5 km. and give 10 confident for

customer such as house finish before sales and much more to support customer need.

Price

Home Design

Home Area Land Area Price Land

+ House

15%

down

payment

Deposit Contract 7x

monthly

Value at

transfer

Sq-

wa Sqm.

R115 3bedroom 2

bathroom 1carpark 130 60 240 2,320,000 348,000 50,000 120,000 25,429 1,972,000

T1603bedroom

3bathroom 2carpark 170 60 240 3,195,000 479,250 80,000 200,000 28,464 2,715,750

Tayawadee3bedroom

3bathroom 2carpark 210 64 256 3,395,000 509,250 80,000 200,000 32,750 2,885,750

T2103bedroom

3bathroom 2carpark 250 64 256 3,895,000 584,250 100,000 250,000 33,464 3,310750

Mantrini4bedroom

4bathroom 2carpark 210 60 222 4,320,000 640,000 120,000 250,000 39,714 3,672,000

Figure3.4

Place

187 m.11 Criang Rai – Viang Chai road Viang Chai District Chiang Rai 57210, far from Chiang

Rai city 5 km.

Promotion

- Free built in kitchen

- Free air condition

- Free Mosquito wire screen

- Free water heater

Sinthanee Property

Figure3.5

(Source:

http://www.sinthaneeh

omes.com/th/sinthanee-

30

project-9-premium.html)

Vision Chiang Rai Sinthanee will be the leading quality real estate company, providing

excellence in housing construction with outstanding architect designs, surround by safe and

healthy living environment.

Mission

- To select high quality materials for housing construction.

- To design unique and modern houses by giving high importance to function and design,

utilizing the home space most effectively.

- To enhance better life, family quality of life, and social life for your loved ones

in a safe, cool, and pleasant natural environment.

- To provide professional and experienced staff.

- To provide customer care and after-sales service.

Figure3.6

(Source: http://www.sinthaneehomes.com/en/project.html)

Place

- This project stay on the main road and near with downtown Chaing rai and far away from

Mae Fah Luang about 11KM.

Product

- The most recent in design, by Sinthanee Properties, utilizing the new technology, enabling

a reduction in costs, while continuing to maintain standard of quality that is superior,

pleasing, and brimming with warmth and comfort, at affordable prices. Place construction

31

system is a method of construction that involves steel enforced concrete that is modeled and

formed at the actual work site. The steel enforced concrete walls are designed to support the

pressure that would normally be imposed on the pillars and beams, reducing the amount of

time and labor required in the construction of pillars, beams; among numerous other benefits,

making this the increasingly preferred method of construction

Price

Figure3.6

(Source: http://www.sinthaneehomes.com/en/project.html)

Sinthanee Property has 2 choices for customer

One-storey home

Designed to respond to the needs of modern family lifestyle with 3 bedrooms, 4 bathrooms, 1

living room, 1 workroom and 2 parking lots. Total building area 319 sq m

Price:4.5 Milion

Figure3.7

(Source: http://www.sinthaneehomes.com/en/project.html)

Two-storey home

32

Designed to respond to the needs of private and convenient living, which are harmoniously

combined with the natural surroundings of the home. This home is composed of 3 bedrooms,

4 bathrooms, 1 living room, 1 kitchen and 2 parking lots. Total building area 279 sq m

Price: 4.9 Million

Promotion

Sinthanee Property doesn‟t have any promotion to customer. It is

Disadvantage of this project. Because they think they are the best housing develop in Chiang

rai it make them don‟t successful in their goal

(Source: http://www.sinthaneehomes.com/)

3.2.2Customer analysis

Modern empire village using customer analysis following by 4 steps:

1. Who is our customer?

-We will separate our customers into gold, silver, and lead groups based on how much profit we

expect them to contribute following by 3 type of our housing that we separate them in 3 groups:

type A type B type C. We need to know what type of customer appropriate which one? We

should have a good recommendation. First of all we need to identify in each one person suitable

which type. Type A suitable for someone like to relax in country not objective for business. Type

B suitable for the people often to do business cost border Type C Good for people has their own

business because they have to contract with China, Lao and Burma and they will bring their

family to be here because that made them convince to connect with any people.

2. What do they want from us?

-Objective is the important thing to response what do they want. We provide a good atmosphere

to them because we concern about customer feeling, emotion both is a important things for make

them to select Modern empire village, moreover we also have other service to

enhance health, safety and there are security for take care customer 24 hours. There are sport

center for support everybody want to work out.

3. When customer will begin think about buying?

-Now a day it almost 2 year they are going to open AEC So, there are people some group such as

businessman, investors and officer looking for house to the future. Moreover need and income

are the necessary things to make decision.

4 . Wh er e d o th ey f i n d us?

33

- We will made advertising following television, radio, newspaper and set up a booth in the

department store.

-Chiang Rai has a total population about 1,227,317 people divided for male 606,775 people and

female 620,542 people

(Source: http://www.dopa.go.th/xstat/pop51_1.html)

3.2.3Competitive Analysis

Analyzing competitor to response needs of customer in the same group and know strength and

weakness of competitors for advantage comparative to be the winner such as make something

different for attractive customer and also have a good quality but inexpensive. New

entrepreneur that just do business about housing development is lack of the qualification to do

the business. Consumer cannot to distinguish which one is not professional. Therefore, the

company is profession must had network and guiding to develop the business of housing

development for preventing unfavorable.

So, Modern empire village is the housing development and it is the new choice for customer that

looking for high quality house by high professional teamwork.

We have many social network to help customer to design their house for response customer

need ,solve the problem that customer face it and made high satisfaction to customer for create

famous and reliability in the future by word of mouth or something like that

(Source: http://www.techrepublic.com/article/how-to-analyze-competition-for-in-house-

development/1062086)

3.3STP Analysis

3.3.1Market Segmentation

STP Analysis

Market Segmentation

1. Segmentation

Segmentation of market for customer is divided to Geographic segmentation, Demographic

segmentation, Psychographic segmentation, Behaviorist segmentation.

• Geographic segmentation.

34

Geographic are important for project and we choose Chiang Khong District because of trends in

the development and growth is the area of Chiang Khong District can be connected to Laos and a

plan developed to prepare to the ASEAN Economic Community or AEC.

• Demographic segmentation

Modern empire village suitable for those with income below $ 20,000 and an interest

home modern style in located of Chiang Khong district may be intended for the business to

invest or work in the area and who want to buy a house to live for rest

•Psychographic segmentation

Modern empire village is modern empire design with simple and Thai-style

elements an around there will be natural environment very good view and we has many service

of customer such as Fitness pool Playground Island Guardhouse etc. Life styles of our

segmentation are appropriate for the people who interest our style village

• Behaviorist segmentation.

We consider from an interest in the form of a village. We have 3 different designs to

meet the needs of the customer.

Target Market

From analysis we choose our target is investor and local people an interest home modern

style in located of Chiang Khong district may be intended for the business to invest or work in

the area and who want to buy a house to live for rest, because in 2015 AEC will open and Chiang

khong have the way to connect with Laos by Thai-Laos Friendship Bridge and port for support

logistic product from China this factor that make investor interest to invest in Chiang khong , so

our target is about investor that want to have house for live and can adapt to home office too.

Gender We focus on both of sex because they have the same needs.

Age We will focus on over 30 years old, according to most of people in this period

they have to work and has a steady income.

35

Career Employees, investors, People with a family of small, medium, large.

Income Those with income below $ 20,000

Position Analysis

Design and location of the construction of the village is considered to be important for

the designer to provide design and locations that meet customer needs and are comfortable in all

aspects such as the size of the space, amenities for convenience, the environment and the image

surrounding villages. We focus on the design Modern style and the area to full capacity. Include

with facilities as bedroom, bathroom, kitchen room, and living room.

3.4Marketing Mix Strategy- Product

Our Product is sale land and building. House is one of basic need. It‟s important thing for people

in this world. All level of people need to have own house. Our company has 3 choices 3 house

style for customer.

We separate home that in 3 satisfactions.

Type A. There are 200 SQM 3 bed rooms, 3 bath rooms, 1 parking.

Price: 2.15million baht

Figure3.8

36

Type B

There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking

Price: 2.75 million Baht

Figure3.9

Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parking

Price: 3.05 million baht

37

Figure3.10

3.4.1First, Neo modern style type A

We set 3 bedrooms, 3 bathrooms, parking a car. This is a comfortable home, closed

to nature and Emphasis on energy efficiency. About veranda have seating it

Continuation of the car park. It does can be bedrooms. In the living room has a glass window;

Big Bay Window corner. Dining room and kitchen room have to

separate for co o k in g an d w ash i n g . U ps t a i r s i s d iv id ed i n t o tw o m ed ium -

s i zed b ed r oom s and another room, a bedroom for privacy, because it has a

bathroom and dressing room. Veranda have big Bay Window and awning on the

back bedroom we can put an air compressor is placed. Roof on the top is Sky Light. Size of

the house width 8.80 m 11.00 m depth

Downstairs:

- Large entrance. Next to the car park (Size 2.00 x 3.50 m).- A large living room (size 3.70 x

4.70 m).- Dining room (Size 3.20 x 3.50 m).- Kitchen (size 2.50 x 3.00 m).- The Pantry Food

Preparation (Size 1.30 x 3.00 m).- Toilet (Size 1.60 x 2.00 m).- Storage room under the stairs

(Size 1.00 x 2.00 m).- Yard washing and drying clothes (size 1.50 x 3.20 m).-Parking spaces

with a storage room (size 3.00 x 5.50 m)

Upstairs:

- Private bedroom, the dressing. Porch (Size 4.20 x 6.20 m) - Bedroom 2 (Size 3.00 x 3.20 m).-

Bedroom 3 (size 3.00 x 3.00 m).- Bathrooms for the bedrooms upstairs (Size 1.80 x 2.00 m).-

P o r c h o f B e d r o o m 1 ( s i z e 1 . 2 0 x 6 . 0 0 m ) i s u s e d a s a p l a c e t o

a i r compressors.

- Canvas on back bedroom 2 and bedroom 3 (size 0.90 x 4.50 m) is used as a place to air

compressors.

3.4.2Second, Modern resort

Type B

There are 240 SQM 3 bed rooms, 3 bath rooms, 1housekeeping room, 2 parking .The area

inside and outside are continue smoothly. The slantingly in front it‟s closed to near

garage. In the living room have big windows and Continuing to the Kitchen. You can put

counter bar here. Bedroom for your parent and it can be to office, living room for watching TV.

About back it for laundry. It has a big bed room, dress room and bath room for your

privacy. Porch in the font and 2 another bedroom that have porch in large size you can place

asset of chairs. Size of the house width 9.10 m Depth 11.10 m

Ground floor

38

- The entrance corridor (Size 1.80 x 3.50 m) - Airy living room (size 3.00 x 3.50 m).- Dining

room (Size 3.00 x 3.50 m).- Kitchen (size 2.00 x 3.20 m).- The food preparation (size 2.20 x 2.30

m).- Bedroom 3 for seniors (Size 3.00 x 3.20 m) ** can be home theater room or office.- Toilet

(Size 1.40 x 2.20 m).- Storage room under the stairs (Size 1.00 x 2.00 m).- Laundry (Size 1.40 x

3.40 m).housekeeping room(Size )

Second floor

- Bedroom with the dressing and a private bathroom (size 3.50 x 6.50m).- Bedroom 2 (Size 3.00

x 3.20 m).- Bedroom 3 (size 3.00 x 3.20 m).- Hall (Size 2.00 x 2.50 m).- Bathroom for bedroom

1 (size 1.80 x 2.10 m).- 2 bathroom for bedroom 2 and bedroom 3 (size 2.00 x 2.10 m).

3.4.3Third, Modern exclusive

Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parking. The

area inside and outside are continue smoothly. The slantingly in front it‟s closed to near garage.

In the living room have big windows and Continuing to the Kitchen. You can put counter bar

here. Bedroom for your parent and it can be to office, living room for watching TV. About back

it for laundry. It has a big bed room, dress room and bath room for your privacy. Porch in the

font and 2 another bedroom that have porch in large size you can place asset of chairs. Size of

the house width 9.10 m Depth 11.10 m

Ground floor

- The entrance corridor (Size 1.80 x 3.50 m) - Airy living room (size 3.00 x 3.50 m).- Dining

room (Size 3.00 x 3.50 m).- Kitchen (size 2.00 x 3.20 m).- The food preparation (size 2.20 x 2.30

m).- Bedroom 3 for seniors (Size 3.00 x 3.20 m) ** can be home theater room or office.- Toilet

(Size 1.40 x 2.20 m).- Storage room under the stairs (Size 1.00 x 2.00 m).- Laundry (Size 1.40 x

3.40 m).housekeeping room(Size ) .- Bathroom(Size )

Second floor

- Bedroom with the dressing and a private bathroom (size 3.50 x 6.50m).- Bedroom 2 (Size 3.00

x 3.20 m).- Bedroom 3 (size 3.00 x 3.20 m).- Hall (Size 2.00 x 2.50 m).- Bathroom for bedroom

1 (size 1.80 x 2.10 m).- 2 bathroom for bedroom 2 and bedroom 3 (size 2.00 x 2.10 m).

3.4.4 Price

Model House Scale (Price/Unit)

(Unit) (sq.wah) (Baht)

1Style Neo modern

3 bed, 3 bath , 1 parking 200 2,150,000

2style Modern resort

3 bed, 3 bath, 1houskeeping

room, 2 parking

240 2,750,000

3style, Modern exclusive

39

4 bed, 5 bath, 1

housekeeping room, 2

parking

302 3,050,000

Figure 3.11

We set our price similar the competitors, not too higher and lower (compare with

similar unit and scales of house). The competitors set price until 2,150,000 to

3,050,000 baht.

3.4.5 Place

We set our project at Chiang Rai because Chiang Rai is in north of Thailand 80 percent of

landscape are forest and grove wood that make weather in there cold. Tourists like to

come to visit, and Chiang Rai has many tourist attractions. That make there have good economy.

Housing business in 2012 at Chiang Rai can show that customer have large unit

of demand. According to News about “Money expo Chiang Mai 2010” have demand

more than

฿10 billion and in 2005 - 2010 north of Thailand have more demand about house.

(Source: http://www.moneyexpo.net/newsite/showdetail_pr.php?id=92)

T h e lo ca t io n o f o u r p ro j ec t wi l l b e i n C h i an g K ho n g D i s t r i c t b ecau s e i t i s

t h e vicinity of Chiang Rai. It isn‟t far from Laos, As an around there will be natural

environment very good view. It‟s appropriate for every one love peaceful, workout, party ETC.

Our place far away from downtown 100 KM, but this is easiest way to connect with another

country such as Lao, China and Myanmar for businessman want to contract any business

because they are going open AEC in the next 2 year. Our villa is a good choice for someone

looking for „‟Modern villa‟‟

(Source:http://www.guideubon.com/web/viewtopic.php?f=7&t=13580&start=0)

3.4.6 Promotion

Our project will set promotion into three styles.

1. First Style (Neo Modern style)

We set price of this style in 2,150,000 baht.

-free interest in six month and then they pay in normal rate after the promotion.

-Ready to move in.

- Get Furniture + Air conditioner.*

*company‟s conditions apply.

40

2. Second Style (Modern Resort style).

We set price of this style in 2,750,000 baht.

- free interest in six month and then they pay in normal rate after the promotion.

-Ready to move in.

-Free! Furniture / Kitchen set / Air conditioner*

*company‟s conditions apply.

3. Third Style (Modern exclusive style)

We set price of this style in 3,050,000 baht.

- free interest in six month and then they pay in normal rate after the promotion.

-Ready to move in.

-Fully furnished houses on the main road*

*company‟s conditions apply.

3.5. Sales Forecast/Profit Estimation

In the future the government have planning to do new state highway across the Mekong River

then Chiang Rai become to the popular province that many people and government want to

invest. Chiang Khong in the future is expected to be bustling around border with Thailand -

Burma to Mae Sai district in which the area are available. Then the foreigners need to live in

Thailand increases. The prices of real estate have more expensive and high demand.

41

Table of sale on sale forecastPrice 1 2 3 4 5 6 7 8 9 10 11 12 total

Plan A 2,150,000 0 1 1 1 0 0 0 0 0 1 1 1 6

Plan B 2,750,000 0 1 1 1 0 0 0 0 0 1 1 0 5

Plan C 3,050,000 0 1 0 0 0 0 0 0 0 0 0 1 2

year 1 (2013)

Sales volume

2013

1 2 3 4 5 6 7 8 9 10 11 12 Total

- 215,000.00 215,000.00 215,000.00 - - - - 215,000.00 215,000.00 215,000.00 215,000.00 1,505,000.00

- 275,000.00 275,000.00 275,000.00 - - - - - 275,000.00 275,000.00 - 1,375,000.00

- 305,000.00 - - - - - - - - - 305,000.00 610,000.00

- - - - - - - - - 64,500.00 64,500.00 64,500.00 193,500.00

- - - - - - - - - 82,500.00 82,500.00 - 165,000.00

- - - - - - - - - - - 91,500.00 91,500.00

- 2,150,000.00 2,150,000.00 2,150,000.00 - - - - 2,150,000.00 2,150,000.00 2,150,000.00 2,150,000.00 15,050,000.00

- 2,750,000.00 2,750,000.00 2,750,000.00 - - - - - 2,750,000.00 2,750,000.00 - 13,750,000.00

- 3,050,000.00 - - - - - - - - - 3,050,000.00 6,100,000.00

- 8,745,000.00 5,390,000.00 5,390,000.00 - - - - 2,365,000.00 5,537,000.00 5,537,000.00 5,876,000.00 38,840,000.00

Interest rate A

Interest rate B

Interest rate C

Cost A

Cost B

Cost C

Year

Sales

Down payment style A

Down payment style B

Down payment style C

Net sales

42

Table of sale on sale forecastPrice 1 2 3 4 5 6 7 8 9 10 11 12 total

Plan A 2,150,000 2 1 1 1 0 0 0 0 1 1 1 2 10

Plan B 2,750,000 1 1 1 0 0 0 0 0 0 1 1 1 6

Plan C 3,050,000 1 1 0 0 0 0 0 0 0 0 1 1 4

Sales volume

year 2 (2014)

2014

1 2 3 4 5 6 7 8 9 10 11 12 Total

430,000.00 215,000.00 215,000.00 215,000.00 - - - - 215,000.00 215,000.00 215,000.00 430,000.00 2,150,000.00

275,000.00 275,000.00 275,000.00 - - - - - - 275,000.00 275,000.00 275,000.00 1,650,000.00

305,000.00 305,000.00 - - - - - - - - 305,000.00 305,000.00 1,220,000.00

258,000.00 129,000.00 129,000.00 129,000.00 - - - - 129,000.00 129,000.00 129,000.00 258,000.00 1,290,000.00

165,000.00 165,000.00 165,000.00 - - - - - - 165,000.00 165,000.00 165,000.00 990,000.00

183,000.00 183,000.00 - - - - - - - - 183,000.00 183,000.00 732,000.00

4,300,000.00 2,150,000.00 2,150,000.00 2,150,000.00 - - - - 2,150,000.00 2,150,000.00 2,150,000.00 4,300,000.00 21,500,000.00

2,750,000.00 2,750,000.00 2,750,000.00 - - - - - - 2,750,000.00 2,750,000.00 2,750,000.00 16,500,000.00

3,050,000.00 3,050,000.00 - - - - - - - - 3,050,000.00 3,050,000.00 12,200,000.00

11,716,000.00 9,222,000.00 5,684,000.00 2,494,000.00 - - - - 2,494,000.00 5,684,000.00 9,222,000.00 11,716,000.00 58,232,000.00

Down payment style C

Interest rate A

Interest rate B

Sales

Interest rate C

Cost A

Cost B

Cost C

Net sales

Year

Down payment style A

Down payment style B

43

Table of sale on sale forecastPrice 1 2 3 4 5 6 7 8 9 10 11 12 total

Plan A 2,150,000 2 1 2 0 1 0 0 0 2 1 3 2 14

Plan B 2,750,000 1 1 1 1 0 0 0 0 1 1 1 1 8

Plan C 3,050,000 1 1 1 0 0 0 0 1 0 0 1 1 6

Sales volume

year 3 (2015)

2015

1 2 3 4 5 6 7 8 9 10 11 12 Total

430,000.00 215,000.00 430,000.00 - 215,000.00 - - - 430,000.00 215,000.00 645,000.00 430,000.00 3,010,000.00

275,000.00 275,000.00 275,000.00 275,000.00 - - - - 275,000.00 275,000.00 275,000.00 275,000.00 2,200,000.00

305,000.00 305,000.00 305,000.00 - - - - 305,000.00 - - 305,000.00 305,000.00 1,830,000.00

387,000.00 193,000.00 387,000.00 - 193,000.00 - - - 387,000.00 193,000.00 580,500.00 387,000.00 2,707,500.00

247,500.00 247,500.00 247,500.00 247,500.00 - - - - 247,500.00 247,500.00 247,500.00 247,500.00 1,980,000.00

274,500.00 274,500.00 274,500.00 - - - - 274,500.00 - - 274,500.00 274,500.00 1,647,000.00

4,300,000.00 2,150,000.00 4,300,000.00 - 2,150,000.00 - - - 4,300,000.00 2,150,000.00 6,450,000.00 4,300,000.00 30,100,000.00

2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 - - - - 2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 22,000,000.00

3,050,000.00 3,050,000.00 3,050,000.00 - - - - 3,050,000.00 - - 3,050,000.00 3,050,000.00 18,300,000.00

12,019,000.00 9,460,000.00 12,019,000.00 3,272,500.00 2,558,000.00 - - 3,629,500.00 8,389,500.00 5,830,500.00 14,577,500.00 12,019,000.00 83,774,500.00

Interest rate B

Interest rate C

Cost A

Cost B

Cost C

Net sales

Year

Sales

Down payment style A

Down payment style B

Down payment style C

Interest rate A

44

Table of sale on sale forecastPrice 1 2 3 4 5 6 7 8 9 10 11 12 total

Plan A 2,150,000 2 3 1 2 0 0 0 0 1 2 3 2 16

Plan B 2,750,000 1 1 1 1 0 0 0 0 1 1 1 2 9

Plan C 3,050,000 1 1 1 0 0 0 0 0 1 1 1 1 7

year 4 (2016)

Sales volume

2016

1 2 3 4 5 6 7 8 9 10 11 12 Total

430,000.00 645,000.00 215,000.00 430,000.00 - - - - 215,000.00 430,000.00 645,000.00 430,000.00 3,440,000.00

275,000.00 275,000.00 275,000.00 275,000.00 - - - - 275,000.00 275,000.00 275,000.00 550,000.00 2,475,000.00

305,000.00 305,000.00 305,000.00 - - - - - 305,000.00 305,000.00 305,000.00 305,000.00 2,135,000.00

516,000.00 774,000.00 258,000.00 516,000.00 - - - - 258,000.00 516,000.00 774,000.00 516,000.00 4,128,000.00

330,000.00 330,000.00 330,000.00 330,000.00 - - - - 330,000.00 330,000.00 330,000.00 660,000.00 2,970,000.00

366,000.00 366,000.00 366,000.00 - - - - - 366,000.00 366,000.00 366,000.00 366,000.00 2,562,000.00

4,300,000.00 6,450,000.00 2,150,000.00 4,300,000.00 - - - - 2,150,000.00 4,300,000.00 6,450,000.00 4,300,000.00 34,400,000.00

2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 - - - - 2,750,000.00 2,750,000.00 2,750,000.00 5,500,000.00 24,750,000.00

3,050,000.00 3,050,000.00 3,050,000.00 - - - - - 3,050,000.00 3,050,000.00 3,050,000.00 3,050,000.00 21,350,000.00

12,322,000.00 14,945,000.00 9,699,000.00 8,601,000.00 - - - - 9,699,000.00 12,322,000.00 14,945,000.00 15,677,000.00 98,210,000.00

Cost A

Cost B

Cost C

Net sales

Down payment style A

Down payment style B

Down payment style C

Interest rate A

Interest rate B

Interest rate C

Year

Sales

45

Table of sale on sale forecastPrice 1 2 3 4 5 6 7 8 9 10 11 12 total

Plan A 2,150,000 3 2 2 2 0 0 0 0 1 3 2 4 19

Plan B 2,750,000 1 1 1 1 0 0 0 0 1 1 1 1 8

Plan C 3,050,000 1 1 1 0 0 0 0 0 1 1 1 1 7

year 5 (2017)

Sales volume

2017

1 2 3 4 5 6 7 8 9 10 11 12 Total

645,000.00 430,000.00 430,000.00 430,000.00 - - - - 215,000.00 645,000.00 430,000.00 860,000.00 4,085,000.00

275,000.00 275,000.00 275,000.00 275,000.00 - - - - 275,000.00 275,000.00 275,000.00 275,000.00 2,200,000.00

305,000.00 305,000.00 305,000.00 - - - - - 305,000.00 305,000.00 305,000.00 305,000.00 2,135,000.00

967,500.00 645,000.00 645,000.00 645,000.00 - - - - 322,500.00 967,500.00 645,000.00 1,290,000.00 6,127,500.00

412,500.00 412,500.00 412,500.00 412,500.00 - - - - 412,500.00 412,500.00 412,500.00 412,500.00 3,300,000.00

457,500.00 457,500.00 457,500.00 - - - - - 457,500.00 457,500.00 457,500.00 457,500.00 3,202,500.00

6,450,000.00 4,300,000.00 4,300,000.00 4,300,000.00 - - - - 2,150,000.00 6,450,000.00 4,300,000.00 8,600,000.00 40,850,000.00

2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 - - - - 2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 22,000,000.00

3,050,000.00 3,050,000.00 3,050,000.00 - - - - - 3,050,000.00 3,050,000.00 3,050,000.00 3,050,000.00 21,350,000.00

15,312,500.00 12,625,000.00 12,625,000.00 8,812,500.00 - - - - 9,937,500.00 15,312,500.00 12,625,000.00 18,000,000.00 105,250,000.00

Cost C

Net sales

Down payment style C

Interest rate A

Interest rate B

Interest rate C

Cost A

Cost B

Year

Sales

Down payment style A

Down payment style B

46

Source: http://th.aectourismthai.com/content1/1012

http://lib.payap.ac.th/webin/ntic/newpage/business/strategycr2553_2556.pdf

Figure 3.12

(Source:http://www.manager.co.th/mgrWeekly/ViewNews.aspx?NewsID=9530000045827)

(Source: http://www.manager.co.th/iBizChannel/ViewNews.aspx?NewsID=9550000147172)

(Source: http://www.manager.co.th/Local/ViewNews.aspx?NewsID=9550000150795)

3.6Marketing Expense

There are types of expenses as following:

-Brochure: Naitamtook 1,000 sheet, A4 paper, 2side, 3part, 4color, 2field and 160g. Is about

4,400 baht plush art cost 1,500 baht.

-Radio:

1. GFM 89.75: start with 1,000 baht, free spot and pr every one hour.

2. Xfmnetwork 92.75

3. Lanna Radio Party: On air at 08:00-10:00 on Monday to Wednesday price are 5,000/month

-Baanlaesuan Fair: About 50,000 per year.

(Source: http://baanlaesuan.com/fair2012/index.aspx)

(Source: http://www.xfmnetwork.com/index.php)

(Source: http://www.naitamtook.com/)

(Source: http://radio.siamhrm.com/radio/gfm_89_75_mhz_chiang_mai.php)

(Source: http://radio.thaiza.com/)

47

Marketing Expenses (thousand Baht)

Year1 JA

N

FE

B

MA

R

AP

R

MA

Y

JU

N JUL

AU

G

SE

P

OC

T

NO

V

DE

C Total

Selling Expense Sale

commissio

n

120 120 120 120 140 140 160 160 120 120 120 120 1560

Discount

sale 100 100 100 100 120 120 140 140 100 100 100 100 1320

Other

selling

expense

- - - - - - - - - - - - 0

Total

selling

expense

220 220 220 220 260 260 300 300 220 220 220 220 2880

Advertising expense

Radio 6 6 6 6 6 6 6 6 6 6 6 6 72

Calendar 20 0 0 0 0 0 0 0 0 0 0 20 40

Other 5 5 5 5 5 5 5 5 5 5 5 5 60

Total

advertisin

g expense

31 11 11 11 11 11 11 11 11 11 11 31 172

Total

marketing

expense

251 231 231 231 271 271 311 311 231 231 231 251 3052

Figure 3.13

Conclusion

There are many village in Chaing Rai, for our product are lanna style that is a new choice

for the investor who would like to invest about the fixed asset in Chiang Rai. We are having

three style of house for the customer; first, Neo Modern style, second, Modern Resort style, and

Third Modern Exclusive style. Each style of house we also have the interesting promotion too.

That the price is similar with our competitor, not too higher and lower. So our village is the

good choice for the investors who plan to invest about the asset in Chiang Rai in the time of

ASEAN.

48

Chapter 4: Investment Cost

4.1 Pre-Operation Cost

Office Area

Cost of investment

Land 32 rai Total =16,000,000 Baht

Figure 4.1 Land

Land of The model empire village

Land 32 rai 16,000,000 Baht

4.1.2Billboard of company

6 Meter

1.5 Meter

Figure 4.2 Billboard of company

Billboard Tax

THE MODERN EMPIRE VILLAGE

49

Billboard of The modern empire village make by English font and tax rate of English font is 40

baht per 500 square centimeters and the size of billboard is 1.5mx6m so can calculate 90,000/500

x 40 equal 7,200 Baht.

Document for registration paying tax

- Copy of Household Registration and personal Identification Card

- VAT Registration

- Certificate

- License to set billboard

Logo of the company

Figure 4.3 Logo of the company

We will use name of company same as our project too. This advertisement is w i d e

2 . 5 M e t e r s and h e igh t 4 .0 M et e r s . I t i s s e t up u nd e r t h e ro o f i n f r on t o f

o u r company. Our logo composes name of company “The Modern Empire Village” Our logo is

three pillar romans and color is only green. We use green color because that make customer feel

relax when they looking to logo, the word that easy to read and understand.

Rubber stamp of company

50

1.5 Inch

1Inch

Figure 4.4 Rubber stamp of company

The rubber stamp, we order from Chaiherun Shop. The shop has location at 28Muendumprakod

Road, Chang Phueak Chiang Mai 50200. Telephone Number is 084-1710123 and Fax Number is

053-226912

1. Made from the rubber tree begin with 120 Baht

2. Made from resin begin with 90 Baht

(Source:http://chaiherun.siam2web.com/?cid=196007)

Registration

Company Limited Registration

Company Limited Registration is that kind of company which is formed with a capital

divided into equal shares, the liability of the shareholders being limited to the am o un t

u n pa i d o n t h e sh a r es r es pec t iv e l y h e l d b y t h em . W e s ubm i t t he n am e‟ s

company is The Modern Empire Village for determine not same as the name

reserved other companies. Within three months of the date of the statutory meeting,

the directors must submit the application to establish the company. If not registered

within the specified period, the company statutory meeting shall be void and if

would like to register to establish the company, shall arrange the meeting for persons who

reserve to buy the shares again.

During the registration process, the promoters will be required to supply the

name, license number, and remuneration of the auditor the company is planning to

hire. The company registration fee is 500 baht per 100,000 baht of registered capital. The

minimum fee is 5,000 baht and the maximum fee is 250,000 baht. The directors h a l l t h en

cau s e t h e p rom ot e r s an d su bs c r i b e r s t o pa y f o r th wi th u po n e a c h

.

51

s h a r e payable in money such amount, not less than 25%, as provided by the

prospectus, notice, advertisement, or invitation. The company is then registered

as a legal entity (or juristic person). If all necessary documents are complete and

duly signed by all promoters, directors, and shareholders, the above steps can be completed in

one day. We take information used to register as follows:

1. Company‟s name (the same as the name reserved).

2. Location‟s office (located at province).

3. Objective of the company.

4. Registered capital must be divided into each share with the same value.

5. Name, address, age, occupation and number of shares those people who start up the

company reserve to buy the shares.

6. Name, address, age of witness.

*the more information, you can read in Appendix of Company Limited Registration*

Investment Cost

Equipment & Tools Total of office elements

No. Description Number Price/Unit Total

1. Computer 24 24,500 588,000

2. Printer 5 2,590 12,950

3. Scanner 5 2,090 10,450

4. FAX 3 4,290 12,870

5. Telephone 24 2,090 50,160

6. Table 20 5,300 106,000

7. Chair

30 2,599 77,970

8. File Cabinet

5 3,100 15,500

52

9. Document file

5 3,850 19,250

10. Conference table

2 24,000 48,000

11. Air condition

6 14,000 84,000

12. TV 2 16,990 33,980

13. TV Table 2 2,790 5,580

14. Table

2 3,800 7,600

15. Manager Set

1 9,850 9,850

16. Refrigerator 2 4,300 8,600

17. Water Dispenser

3 3,990 11,970

18 Faucet

2 250 500

19. Toilet hand sprayer

1 200 200

20. Microwave 1 1,790 1,790

Table 4.1

Location: Modern Empire village

53

Figure 4.5 Location of company

http://www.thaihometown.com/photo/image_file2/48817/48817-4.jpg

Location of Modern Empire village was on Phahon Yothin Road 1/AH2, Amphor Chiang

khong, Chiang- Rai Province. From Mueang Chiang-Rai to Chiang khong 115 kilometer. This

location was nearly Amphor Chiang san and Amphor Weaing Kan. This is the easy way to

access it is comfortable to transportation. The area of Modern Empire village is 32 rai or 12,800

square meters.

Figure 4.6 Land

54

http://images02.olxthailand.com/ui/11/34/46/1303447978_191192846_1----.jpg

The area of Modern Empire village is 32 rai or 12,800 square meters.

Land 32 rai Total =16,000,000 Baht

Facility Layout

Figure 4.7 Plan of village

Guard house

55

Figure 4.8 Guard house

http://www.beltoncommunities.com/westwingresidencesatetoncity.htm

We will provide the security guard to protect around the village. It takes to 24 hours for

ensure the safety of families. We will make confident and trust when they live in this village and

get the convenient.

Fitness Equipment

1. COMMERCIAL TREADMILL DK-4719N Price: 55,900.00 Baht.

2. UPRIGHT BIKR GT-79 Price: 9,900.00 Baht.

3. ADJUSTIBLE ABDOMINAL Price: 7,000.00 Baht.

4.TWO SATION GYM SET WHG-002 Price: 17,900.00 Baht.

5. DUMBBELL SET Price: 29,600.00 Baht.

6. TR: NO.35A Price: 5,000.00 Baht.

7. ELLIPTICAL TRAINER 2IN 1 - GT-63N Price: 11,900.00 Baht.

Total Price: 137,200.00 Baht.

Table 4.2

56

Figure 4.9 Fitness

http://www.hotelthailand.com/nonthaburi/richmond-stylish-convention/facilities.html

Our village will provide fitness center. The fitness center has equipped with high quality

equipment. All equipment has standard and safety. Moreover, we will have personal trainers who

provide the support you need to reach your fitness goals.

Swimming pool

Figure 4.10 Swimming pool

http://pooldesignideas.blogspot.com/2012/11/swiming-pool.html

Our village will build standard swimming pools. It has two pools for shallower children's

pool and adult. The swimming pool in our real estate has size in High is 25 mater Wide is

12mater and deep is 1.5 mater. We will use in skimmer structure and system. Building price is

around 1,600,000 baht.

57

Playground

Figure 4.11 Playground

http://www.miamicondolifestyle.com/fisher-island-condos.php

We will have a secure and beautiful area with creative playground for kids. All toys made

from plastic. It has high quality and standard. We guarantee of security when your child plays it

but child is under your control and take care too. it use space 7x10 m. and the size of set

playground equipment is 5.5x 8.0x2.6 m. It is 98, 0000 Baht.

Plan office

Figure 4.1 Office

58

Garden

Figure 4.13 Garden

http://www.neilinnes.org/georgegarden.htm

We will set garden for human relaxed. The garden that makes people does activity with

family in the outside. And we have gardener who care and improve in every day. It has space is

100 x 100 square meter, 600 per square meter so total cost is 60,000Baht, which include big tree,

flower, and other for decorating.

Machine/Tools/ Equipments

Office

Product Description

Computer ACER-E560PD2.8GZ

-Aspire E560 Intel PD 820 (2.8 GHz)

-Hard Disk 160 GB SATA-RAM 512 MB

DDR2

-DVD

-RW 16 X S

-Multi

-Ati Radeon X 1550 Up To 512 MB

-56 K ITU V90 Fax Modem (Internal)

-9 In 1 Card Readers + IEEE1394

-Flat 17 AF 715 Silver Black

59

-Guarantee 1 year

Price 24,500 Baht.

Printer CANON- IP3680

- 9600 x 2400 dpi

- Speed for print white-black 21 paper

-Speed color 17paper/m.- Windows 2000

SP4, XP SP2, Vista-Guarantee 1 year

Price 2,590 Baht

Scanner CANON- LIDE25

-CIS Scan

-Resolution 1200x2400 dpi

-Preview speed 16Sec.-USB 1.1

-Content of Lide 25: USB Cable

-Software Kit (CD-ROM)

-Manuals-Guarantee 1 year

Price 2,090Baht

BROTHER - FAX-837MCS

-Speeds send 9 m/paper

- Send a time 10 paper

- Automatic calls to 104 numbers

- LCD monitor 16

- Memory 512KB-Receive 20 papers

60

-Auto cut paper

Price 4,290 Baht.

Telephone PANASONIC

- KX-TS580MXB

-Guarantee 1 year

Price 2,090 Baht

Table

-Desk size (4 ft)122(w)*66(d)*75(h) cm

Price 5,300 Baht

Chair

Price 2,599 Baht.

Customer chair

61

Price 2,200 Baht.

File Cabinet

Price 3,100 Baht.

Document file

Price 3,850 Baht

Conference table

-Size 3.60m *1.60m* 75cm

-Melamine

-12 chairs

Price 24,000 Baht

62

Sofa

Price 11,900 Baht.

Air condition

-Air wall type

- Size 22328 BTU

- For room size 28-36

-Anti Allergen Enzyme

-7 way air distribute

- Label low fiber 5

- EER 11.39

-Guarantee 5 year

Price 14,000 Baht.

Sharp LCD TV 46 Inches LC-46A85M - Full HD,1920 x 1080 Pixels

- Contrast Ratio 50000:1

- Brightness 360 CD/M2

- Response Time 8 MS

- Input AV X2,HDMI

63

X2,ComponentX1,RGB X1

-Size 32 inch

-Price 16,990 Baht.

Plasma TV Table Chrome

-w 150 cm d50 cm h60 cm

-Color- walnut/maple/white

Price 2,790 Baht.

Product Description

Table

Price 3,800 Baht.

Manager Set

64

Price 9,850Baht.

Exclusive chair

Price 5,850 Baht.

CameraAVTECH-MDR751

-Record 1 +HD 500 GB, USB Mouse,camera

4, camera stage 4, adapter 4, lineRG-6

(100 m) 1, BNC and AV

Price 13,500 Baht

Kitchen Room

Dinner set

-1Table+4chair size100 cm

-Price 4,300 Baht

Refrigerator -Size 18.2 queue, 514 liter

-Minus Zero Cooling system

65

-Cool Jet Wrap distributed cooling

- Nano Titanium eliminates a smell

-Tempered Glass.

Price 4,300 Baht

Vacuum bottle

-Size 2.9 liter

Price 795 baht.

Water Dispenser

-Hot-cool 95-6 C

-Size (w x d x h) 14.0 x 13.0 x 20.0inch.

Price 3,990 Baht.

Faucet

Price 250 Baht.

Toilet hand sprayer

Price 200 Baht.

66

Kitchen Room

Lavatory

Price 4,000 Baht.

Microwave: LG MS2029GW

-Capacity 20 Litter

-Power system (microwave): 700 W

-Rotate the tray size 245 mm

-Defrost program

-Power Level: 5 levels

-Scheduling up to 60 minutes

Price 1,790 Baht

Basin tascano

67

-Above Lavatory

Price982 Baht.

Total Price 175,896 Baht.

Table 4.3

Depreciation

No. Investment Amount Depreciation Annual Dep. Monthly Dep.

1. Computer 367,500 3 years 122,000 10,166.67

2. Printer 12,950 5 years 2,410 200.83

3. Scanner 10,450 5 years 2,006 167.17

4. FAX 12,870 5 years 2,394 199.5

5. Telephone 31,350 3 years 10,216.67 851.49

6. Table 106,000 5 years 20,400 1,700

7. Chair

77,970 3 years 24,990 2,082.5

8. File Cabinet

15,500 3 years 4,500 375

9. Document file

19,250 3 years 5,716.67 476.39

68

10. Conference table

48,000 5 years 9,000 750

11. Air condition

84,000 5 years 16,100 1,341.67

12. TV 33,980 3 years 10,193.34 849.44

13. TV Table 5,580 5 years 936 78

14. Table

7,600 5 years 1,360 113.33

15. Manager Set

9,850 5 years 1,730 144.17

16. Refrigerator 8,600 3 years 2,433.34 202.78

17. Water Dispenser

11,970 5 years 1,974 164.5

18 Faucet

500 5 years 50 4.17

19.

Toilet hand

sprayer

200 3 years 36.67 3.06

20. Microwave 1,790 3 years 413.35 34.45

total 238,860 19,905.12

Table 4.4

http://www.hi-tech.asia/wp-content/uploads/2011/09/PWB000141490L2-290x160.jpg

69

http://www.kkt.co.th/shop/k/kktemarket/img-lib/spd_20111217153032_b.jpg

http://c0.dmlimg.com/1fc1c1c2db5852e08ffc380475e26336d202d63a07c0c0dcbc876e4d4d7a0c

db.jpg

http://www.108comstore.com/sites/default/files/imagecache/product_full/FAX-837MCS.jpg

http://www.jkscom.com/images/catalog_images/1304174271.jpg

http://www.goodchoiz.com/content/images/thumbs/0000746__mono_twc_1502_75f_.jpeg

http://www.thehirebusiness.com/images08/e029-mesh-swivel-office-chair.jpg

http://www.beautyandnails.com.au/images/scaled/shopitemzoom-

1299904157_NailCustomerChair.jpg

http://3.bp.blogspot.com/-4VpazPH2h9k/TwSS3P-

rASI/AAAAAAAAATY/hOgLvaKXlEM/s1600/cabinet.jpg

http://www.officesupplies-

b2b.com/b2b/pics/Lever_Arch_File__PVC_Cover__Document_File.jpg

http://www.royaalinteriorfurniture.com/image/1250228809200905151127230.Conference-

Table-%20Chairs.jpg

http://cozyfurnitures.com/wp-content/uploads/2013/01/Minimalist-furniture-comfortable-sofa-

ciones-blog.jpg

http://www.gd-wholesale.com/userimg/21/3674i2/wall-split-type-air-conditioner-j-series-418.jpg

http://www.yopi.co.th/image/prod_pics/1963/e/1963052.jpg

http://www.scandinaviancomfort.com/tv/tv12.jpg

http://media.treehugger.com/assets/images/2011/10/buygreen-bravespace-hollow-dining-

table.jpg

http://media.yellowpages.co.th/yellowpages/products/th/2045712/9934048_006.jpg

http://www.in.all.biz/img/in/catalog/104797.jpeg

http://www.ilovemyshopping.com/th/upload/1334801887_01.jpg

http://adams50.realelibrary.com/_adams50/public_gallery/dinner-table.jpg

http://2.bp.blogspot.com/_IhbHlbFiggY/S-

aO4dPIxgI/AAAAAAAAACg/z9xLNi0J52w/s1600/refrigerator.jpg

70

http://www.abcsources.com/images/120610/china-wholesale-Stainless-Steel-Vacuum-Flask-

7443.jpeg

http://www.o-digital.com/uploads/2227/2291-1/Water_Dispenser_HSM_58LB_729.jpg

http://www.siam-shop.com/images/shop/1561

http://www.be2hand.com/upload/200911/200911-03-210719-3.jpg

http://www.clipmass.com/upload/news/13/12248_full.jpg

http://www.swanstreet.com.au/_uploaditems/_uploadimages/stock/lrg_1996_1_Basin%20Myra.j

pg

http://www.fpo.go.th/S-I/Source/ECO/ECO23.htm

71

Chapter 5: Production and Operations Analysis

5.1 Product characteristics

Real estate industry

Figure 5.1

http://trangcity.olxthailand.com/iid-55860376

Real estate property consisting of land and buildings. The property was built mainly in

the form of a real estate purchase or rent with land, buildings or homes. Successful Real Estate

Business Assoc Assoc.Witthawat Rungreangpon Real estate professionals said movable

component to business success, we need the three important aspects of the Land & Location,

Product or Project and Target Market.

Land & Location property is not moving each plot of land has its own characteristics, so

the decision to buy the land that very important to do business.

Product or Project, we should define the types of projects that can be done on the kind of

land such as a house or townhouse or a mix of detached houses and townhouses etc. We should

make a difference by making a decision on a product from competitors by understanding the

competition, Understand the needs of our customers and understand the potential to help the

company to develop projects that are different from competitors in the market and make the

project is unique.

Target Market is a target of the project was to be decided on its products and in the

development of the project. If you understand the needs of each customer group to help develop

the product in terms of size, number of rooms, designed to meet the needs of the projects to

achieved quickly. We should to understand the way of life (Life Style) associated with the

client's goals and living in the central district.

72

Business Plan Real estate, we will build it in the shape of a house called The Modern

empire village it is a perfect mix contemporary, modern empire design with simple and Thai-

style elements, so you can being life with better community. The villa will locate. In Amphor

Chiangkong, Chiangrai area about 34 Rai for establishes. As an around there will be natural

environment very good view. It's appropriate for every one love peaceful, workout, party ETC.

Our place far away from downtown 100 KM, but this is easiest. Ways to connect with another

country such as Lao, China and Myanmar for businessman want to contract any business because

they are going open AEC in the next 2 year. Our villa is a good choice for someone looking for''

Modern villa''.

We separate home that in 3 satisfactions.

Type A is Neo modern style. There are 200 SQM 3 bed rooms, 3 bath rooms, 1 parking.

J

,

Figure 5.2

We set 3 bedrooms, 3 bathrooms, parking a car. This is a comfortable home, closed to

nature and Emphasis on energy efficiency. About veranda have seating it Continuation of the car

park. It does can be bedrooms. In the living room has a glass window; Big Bay Window corner.

Dining room and kitchen room have to separate for cooking and washing. Upstairs is divided

into two medium-sized bedrooms and another room, a bedroom for privacy, because it has a

bathroom and dressing room. Veranda have big Bay Window and awning on the back bedroom

we can put an air compressor is placed. Roof on the top is Sky Light. Size of the house width

8.80 m 11.00 m depth

Downstairs:

- Large entrance. Next to the car park (Size 2.00 x 3.50 m).- A large living room (size 3.70 x

4.70 m).- Dining room (Size 3.20 x 3.50 m).- Kitchen (size 2.50 x 3.00 m).- The Pantry Food

Preparation (Size 1.30 x 3.00 m).- Toilet (Size 1.60 x 2.00 m).- Storage room under the stairs

73

(Size 1.00 x 2.00 m).- Yard washing and drying clothes (size 1.50 x 3.20 m).-Parking spaces

with a storage room (size 3.00 x 5.50 m)

Upstairs:

- Private bedroom, the dressing. Porch (Size 4.20 x 6.20 m) - Bedroom 2 (Size 3.00 x 3.20 m).-

Bedroom 3 (size 3.00 x 3.00 m).- Bathrooms for the bedrooms upstairs (Size 1.80 x 2.00 m).-

Porch of Bedroom 1 (size 1.20 x 6.00 m) is used as a place to air compressors.

- Canvas on back bedroom 2 and bedroom 3 (size 0.90 x 4.50 m) is used as a place to air

compressors.

Type B is Modern resort. There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping

room, 2 parking.

Figure 5.3

There are 240 SQM 3 bed rooms, 3 bath rooms, 1housekeeping room, 2 parking .The

area inside and outside are continue smoothly. The slantingly in front it‟s closed to near garage.

In the living room have big windows and Continuing to the Kitchen. You can put counter bar

here. Bedroom for your parent and it can be to office, living room for watching TV. About back

it for laundry. It has a big bed room, dress room and bath room for your privacy. Porch in the

font and 2 another bedroom that have porch in large size you can place asset of chairs. Size of

the house width 9.10 m Depth 11.10 m

Ground floor

- The entrance corridor (Size 1.80 x 3.50 m) - Airy living room (size 3.00 x 3.50 m).- Dining

room (Size 3.00 x 3.50 m).- Kitchen (size 2.00 x 3.20 m).- The food preparation (size 2.20 x 2.30

m).- Bedroom 3 for seniors (Size 3.00 x 3.20 m) ** can be home theater room or office.- Toilet

74

(Size 1.40 x 2.20 m).- Storage room under the stairs (Size 1.00 x 2.00 m).- Laundry (Size 1.40 x

3.40 m).housekeeping room(Size )

Second floor

- Bedroom with the dressing and a private bathroom (size 3.50 x 6.50m).- Bedroom 2 (Size 3.00

x 3.20 m).- Bedroom 3 (size 3.00 x 3.20 m).- Hall (Size 2.00 x 2.50 m).- Bathroom for bedroom

1 (size 1.80 x 2.10 m).- 2 bathroom for bedroom 2 and bedroom 3 (size 2.00 x 2.10 m).

Type C is Modern exclusive. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping

room, 2 parking.

Figure 5.4

There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parking. The area

inside and outside are continue smoothly. The slantingly in front it‟s closed to near garage. In the

living room have big windows and Continuing to the Kitchen. You can put counter bar here.

Bedroom for your parent and it can be to office, living room for watching TV. About back it for

laundry. It has a big bed room, dress room and bath room for your privacy. Porch in the font and

2 another bedroom that have porch in large size you can place asset of chairs. Size of the house

width 9.10 m Depth 11.10 m

Ground floor

- The entrance corridor (Size 1.80 x 3.50 m) - Airy living room (size 3.00 x 3.50 m).- Dining

room (Size 3.00 x 3.50 m).- Kitchen (size 2.00 x 3.20 m).- The food preparation (size 2.20 x 2.30

m).- Bedroom 3 for seniors (Size 3.00 x 3.20 m) ** can be home theater room or office.- Toilet

(Size 1.40 x 2.20 m).- Storage room under the stairs (Size 1.00 x 2.00 m).- Laundry (Size 1.40 x

3.40 m).housekeeping room(Size ) .- Bathroom(Size )

75

Second floor

- Bedroom with the dressing and a private bathroom (size 3.50 x 6.50m).- Bedroom 2 (Size 3.00

x 3.20 m).- Bedroom 3 (size 3.00 x 3.20 m).- Hall (Size 2.00 x 2.50 m).- Bathroom for bedroom

1 (size 1.80 x 2.10 m).- 2 bathroom for bedroom 2 and bedroom 3 (size 2.00 x 2.10 m).

5.2 Specification, Feathers, Dimension, Life Time, etc.

There are three style of home in village each style we must be able to the customer‟s satisfy and

comfortable as well. Our village is call “The Modern empire village” is a perfect mix

contemporary, modern empire design with simple and Thai-style elements, so you can being life

with better community. So, we are separate the home in three satisfaction. Type A: There are

200 SQM 3 bed rooms, 3 bath rooms, 1 parking and the price is 2.15million baht. Type B:

There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking and the price is

2.75 million Baht. Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping

room, 2 parking and the price is 3.05 million baht. All facilities in the village are Fitness,

Swimming pool, Playground Island, Garden, and Guardhouse for the comfortable of customers.

76

5.3 Product/Service Process

Promote village

Buy the land the appreciate for village

Contract the construction

Product/Service

Process

Construction complete, open for customer

who reserve the home.

Bring the document to the

construction company for the design of

home

Contract the credit of the bank for

requests to recover

77

5.4 Operating Cost

No List Number Unit Raw material cost Direct labor cost Raw material anddirect

labor cost Note

Cost/unit Total cost Cost/unit Total cost

1 Stake

- Stakes 0.22x0.22x6 ม. 76 Unit 5,000 380,000 380,000

- Stakes 76 Unit 80 6,080 6,080

2 Excavation of the soil -

- Ground work 577 Cubic meters 63 36,351 36,351

3 Structure

3.1 Ground work

- Concrete 1:3:5 17 Cubic meters 1,766 30,022 86 1,462 31,484

- Sand 33 Cubic meters 262 8,635 - 8,635

- Concrete of structure 320 ksc. 133 Cubic meters 1,935 257,391 340 45,220 302,611

- Steel DB 20 mm. 4,651 Kg 21 96,043 30 1,462 97,505

- Steel DB 16 mm. 3,119 Kg 21 64,345 30 93,570 157,915

- Wire 35 Kg 29 998 998

Total 4,033 457,434 461,467 141,714 599,148

78

No List Number Unit Raw material cost Direct labor cost Raw material

anddirect labor cost Note

Cost/unit Total cost Cost/unit Total cost

Total of table (3.1)

599,148

- Wood 251 Cubic feet

308.41

77,411 105 26,355

103,766

- Nail 4 Box 542.06

2,168 -

2,168

3.2 Pole - - -

- Concrete of structure 320 ksc. 72

Cubic

meters 1,935

139,339 340 24,480

163,819

- Steel DB 16 mm. 14,202 Kg 21

292,987 30 426,060

719,047

- Steel RB 6 mm. 1,396 Kg 21.65

30,223 28 39,088

69,311

- Wire 234 Kg 29

6,671 -

6,671

- Wood 570 Cubic feet

308.41

175,794 105 59,850

235,644

- Nail 14 box 542.06

7,589 -

7,589

3.3 Beam - - -

- Concrete of structure 320 ksc. 235

Cubic

meters 1,935

454,788 340 79,900

534,688

- Steel DB 16 mm. 18,873 Kg 21

389,350 30 566,190

955,540

Total

3,397,393

79

No List Number Unit Raw material cost Direct labor cost Raw material cost and

direct labor cost Note

Cost/Unit Total cost Cost/Unit Total cost

Total of table (3.3)

3,397,393.00

- Steel DB 12 mm. 31,700 Kg. 19 602,300 30

951,000

1,553,300

- Steel RB 6 mm. 9,296 Kg. 21.65 201,258 28

260,288

461,546

- Wire 1,424 Kg. 29 40,598 -

40,598

- Wood 732 Cubic feet. 308.41 225,756 105

76,860

302,616

- Nail 18 Box 542.06 9,757

9,757

3.4 Floor -

- Concrete of structure 320

ksc. 556.4

Cubic

meters 1,935 1,076,784 340

189,176

1,265,960

- Steel RB 9 mm. 4,344 Kg. 21.14 91,832 28

121,632

213,464

- Wire 66 Kg. 29 1,882 -

1,882

- Wood 2,226 Cubic feet. 308.41 686,397 105

233,688

920,085

- Nail 17 Kg. 542.06 9,215

9,215

Total

8,175,817.20

80

5.5 Facility Management

Facilities are critical to our business because facilities that will enhance the comfort

and convenience to our customers, when we provide all good facilities and good quality to

customers, it will be created satisfaction and help decide the best one for customers who are

looking for a quality home too. The facility that we prepare for our village, there is preparing

electricity and water that is very important to do everything, Telephone for communicates

and CCTV cameras

Figure 5.5

Water

We are using the water from Provincial Water works Authority (Chiang Rai province)

this water has safety and the monitoring of water quality regularly and for payment we can

pay cost of utilities by go to pay be yourself at provincial waterworks Authority for pay by

agent for the waterworks Authority.

Figure 5.6

Electricity

We are using the electricity in the form of Specific Business Service its compound

with a maximum 15-minute integrated demand of 30 kilowatt and over, through a single

Watt-hour demand meter. For payment we can pay cost of utilities by deducted money from

the bank and pay at counter service and pay at past.

81

Figure 5.7

Telephone

We are using telephone line with TOT operation for communication between

individuals. For payment you can pay bill by counter service.

Figure 5.8

TOT router wireless

We are using TOT router wireless for sharing the internet for every people can

connecting, use for daily life and entertainment that we are provide convenience to customer.

Figure 5.9

CCTV cameras

82

We are using CCTV for security of the people in the village. We will receive reliable

form customers.

83

Chapter 6: Administration cost

6.1 Management Analysis

6.1.1 Organization management

Modern Empire village is a real estate business; our project has to manage the

organization by register Modern Empire village project to company limited. We have been

formed to communicate with register partnership firm department. This is located office in

Chiang Khong district Chiang Rai province. The type of organization is company limited,

which set up with a capital by divided into equal share, the liability of shareholders being

limited to the amount unpaid on the share severally held by them. We submit the name‟s

company is Modern Empire village for determine not same as the name reserved other

companies.

The name of partnership in Modern Empire village company as follows;

1. Miss Saowapa srikrairot

2. Miss Kanokwan bunkhet

3. Miss Thanisa kiddee

4. Mr. Poom kosolsirisukkul

5. Miss Nicharin kheunsakul

6. Mr. Olanrat upalavong

7. Mr. Sittikorn sroimori

8. Miss Sawaros kimsee

After we are form to the company limited, the eight of partnership have a right to vote

and make agreement to appoint Mr. Olanrat upalavong to be managing project manager of

Modern Empire Village Company limited. He has responsible to register establish company

limited at Chiang Khong district Chiang Rai province. Then the responsible to construction

management about project planning, purchasing plan, operation plan and financial plan by

control with quality and also have a duty to coordinate with other institute both inside and

outside the company.

84

Project Manager

(1 person)

Accounting

Accountant

(2 person)

Sale & Marketing

Sale Staff

(4 person)

Human Resource

HR staff (1 person)

Legal

Law sraff

(2 person)

General

Housekeeper

(3 person)

Security Guard (4 person)

Gardener

(3 person)

Consttruction

Engineer

(2 person)

Technician

(2 person)

6.1.2Organization Chart

Figure6.1

6.1.3Personnel in the Organization

Modern Empire Company limited has number of employee 24 persons. The detail below is

described type and a job description in each position.

1. Managing project position (1 person)

Details;

-construction management by provide quality and timely completion-planning, financial plan,

purchasing plan, operation check, and construction development

-coordinate with other institute both inside and outside the organization

-Procurement and employ contractor -develop project until it is complete with quality and

delivery to customer

Characteristic;

-Bachelor‟s degree/Master‟s degree; civil engineering or other related major.-Work

experience at least five to ten years, administrative and coordinator

-Strong leadership

85

-Have skill to use computer and communicate well with English language

2. Construction department; engineering (2 persons)

Details;

-coordinate with other institute both inside and outside the organization

-prepare documents including contract and document for use in building

-construction management

-documentation; process of work and weekly report

Characteristic;

-Bachelor‟s degree/Master‟s degree; civil engineering or other related major

-Work experience one to three years

-Strong leadership

-Have skill to use computer

3. Construction department; Technicians (2 persons)

Details;

-Control, monitor and repair the system follow the project responsibility

Characteristic;

-vocational certificate or over; electricity and electronics major

-work experience at least two years in building maintenance

-have skill in leadership and communicate

-love service

4. Sale & marketing department; Sale staff (1 person)

Details;

-Responsible for project selling and customer service to accomplish the goals

86

Characteristic;

-Bachelor‟s degree or over

-Work experience at least two years about real estate

-Have skill in coordination and bargaining

-Ability to use a computer

5. Sale & marketing department; Customer service and relation (1 person)

Details;

-operation in the customer service-support sales; sinning contract, installment and copy-right

Characteristic;

-Bachelor‟s degree or over

-Work experience at least one year about customer service

-Be creative

-Have able to work under pressure and resourcefulness to solve facing problem

-Have skill in coordination and bargain

-Can use computer MS office program

-Have skill in English language

6. Sale & marketing department; Marketing staff (1 person)

Details;

-administrate of marketing about real estate

-marketing plan, advertising, public relation and promotion

-ability to help coordinate job both inside and outside organization

-design brochure-survey and conclude the demand of market

-analyze and problem solving of market-conclude of sale monthly promotion

87

Characteristic;

-Bachelor‟s degree; marketing, business administration

-Work experience about marketing at least two years-Be creative, good human relation and

good coordination

-Have skill in English language

-Ability to use computer

7. Sale & marketing department; purchasing staff (1 person)

Details;

-Responsible for contact the seller and contractor and then compare price

-Making a purchase order

-Order material according to the company order

Characteristic;

-Male/female-High vocational certificate/ Bachelor‟s degree or over

-Work experience about purchasing at least one year

-Ability to use a computer; Microsoft office excel

-Have well bargaining skill and resourcefulness

-Working carefully

8. Accounting Department; accountant (2 persons)

Details;

-Administrate of document

-Administrate of expense and expenditure

-Distribution of receipts-Distribution of tax invoice and invoice

-Collect the rent and financial responsibility

88

Characteristic;

-High vocational certificate or over

-Work experience at least one year

-Ability to use computer

9. Human resources department; Human resource staff (1 person)

Details;

-Responsible for recruitment

-analyst, suggestion and solving the problem in order to work effectively

Characteristic;

-Bachelor‟s degree or over, human resource management major

-Work experience at least two years

-Have knowledge of labor legislations-Have a skill to coordination and problem-solving

-Have skill to use computer and communicate well with English language

-Love service

10. Legal department; Law staff (2 persons)

Details;

-Make a contract, audit contract and terms including check and amend legal document

-Responsible for preparation of standard contract about land development project and other

related document

-Supervise the work practices of Register Company; business registration, tax and other

related work

Characteristic;

-Bachelor of laws/ Master of laws-Work experience at least five years about audit contract,

draft agreement that related to real estate

89

-Have a basic knowledge of real estate development business, tax and labor legislation

-Leadership skill and coordination

11. General management department; Housekeeper (3 persons)

Details;

-Responsible for cleaning the office

Characteristic;

High school education or over Female; age 25-50 years old Attentiveness working Endure,

diligent, high of responsibility and honest

12. General management department; Security guard (4 persons)

Details;

-responsible for security

Characteristic;

-Vocational certificate

-male; age 25-50 years old

-leadership skill

-Ability drives a car and has a license

13. General management department; Gardener (3 persons)

Details;

-water and garden

-weed

Characteristic;

-Vocational certificate-male; 20 – 50 years old

-Be honest

90

6.2 Administration Cost

1. Employee Salary / Wage rate of our organization

No Position Rank Salary (Baht)

1 Project Manager 1 person 30,000

Accounting Department

2

Accountant 2 persons (9,500×2) 19,000

Sale and Marketing

3 Sale Staff 1 person 8,500

4 Customer services and

relationship

1person 8,500

5 Marketing Staff 1 person 8,500

6 Purchasing Staff 1 person 8,500

Human Resources

7 Human Resources Staff 1 person 8,500

Legal

8 Law Staff 2 persons (9,500×2) 19,000

General

9 Housekeeper 3 persons (6,000×3) 18,000

10 Security Guard 4 persons (7,000×4) 28,000

11 Gardener 3 persons (7,000×3) 21,000

12 Estimate Engineer/Foreman

BOQ

2 persons (15,000×2)30,000

13 Technician 2 persons (15,000×2)30,000

91

Total salary expense/month 237,500

Table6.1

2. Stationary Expense

Modern Empire village will separate the office equipment expense according to each

quarter of the year. For the first quarter of every year, the office equipment list and expense is

as below;

No Item Unit

Price

per

unit

Total

(baht)

1 A4 Paper 3pack

(1pack/2500paper) 529 1,587

2 Fax paper 5 pieces 47 235

3 Clip paper 3 box 40 120

4 Staples pin 2 73 146

5 Pen 30 pieces 6 180

6 Pencil 1 box 30 30

7 Eraser

pencil 3 19 57

8 Eraser pen 3 65 195

9 Bill

Sprit(Cash) 5 63 315

10 Glue stick 5 48 240

11 Glue tape 1 pack (1pack/9

pieces) 95 95

12 Ink for

stamp pad 2 93 186

13 Document

case 5(1pack/12piece) 149 745

14 Scissor 3 48 144

15 Cutter 3 43 129

16 Stamp ink 3 75 225

92

pad

17 Stamp set 1 499 499

18 Calculator 3 345 1,035

19 Staples 5 38 190

Total stationary expense 6,365

Table6.2

For the second, third and fourth quarter of every year, the office equipment expense will

be as below;

No Item Unit Price

per

unit

Total

(baht)

1 A4 Paper 3pack

(1pack/2500paper) 529 1,587

2 Fax paper 5 pieces 47 235

3 Clip paper 3 box 40 120

4 Staples pin 2 73 146

5 Pen 30 pieces 6 180

6 Pencil 1 box 30 30

7 Eraser

pencil 3 19 57

8 Eraser pen 3 65 195

9 Bill

Sprit(Cash) 5 63 315

10 Glue stick 5 48 240

11 Glue tape 1 pack (1pack/9

pieces) 95 95

12 Ink for

stamp pad 2 93 186

Total stationary expense 3,386

(Source: http://www.officemate.co.th/)

Table 6.3

93

3. Facility cost

3.1Rate of Electricity expense

Figure6.2

Electricity Expense/month

Estimate use of electricity 1000 unit 2,464.90 baht

Add services expense 228.17 baht

Total Electricity expense / month 2,693.07 baht

*Not include in tax

(Source: http://www.eppo.go.th/power/pw-Rate-PEA.html#2

3.2Rate of water expense

94

Figure6.3

Water expense/mount

Estimate use of water 100 unit 1,945 baht

*Not include in tax

Remark: For Type 1: Residential Category, in case that the volume of water usage in any

month is more than 100 cu.m the water bill of that month will be charged by using the tariff

category of Type 2: Government/Small Business. (January 2013)

(Source: http://www.pwa.co.th/service/tariff_rate_en.html)

3.3 Telephone & Internet Expense

95

Figure6.4

Estimate telephone expense per month

Monthly fee 200baht/month

Call paid 1,500 baht/month

Total telephone expense per month 1,700 baht/month

*Not include in tax

Estimate Internet Expense

590/month

*Not include in tax

Figure6.4

6.3 Estimate Administration Cost

Year 2013

96

Year2013

No. Description Base Jan Feb Mar Apr May Jun

1 Employee salary 237,500 237,500 237,500 237,500 237,500 237,500 237,500

2 Stationary

Expense 6,353 6,353 - - 3,386 - -

3 Electricity

Expense 2,693.07 2,393.07 2,493.00 2,533.78 2,693.87 2,693.50

2,693.75

4 Water Expense 1,945 1,945 1,945 1,945 1,945 1,945 1,945

5

Internet&

Telephone

Expense

2,290 2,198.75 2,007.50 1,999.90 1,987.05 1,790.85 1,965.33

Total estimate

administration cost 250,781.07 248,409.82 243,945.5 243,978.68 247,781.92 243,929.35

244,104.08

Table6.4

Year2013

No. Description Base Jul Aug Sep Oct Nov Dec

1 Employee salary 237,500 237,500 237,500 237,500 237,500 237,500 237,500

2 Stationary

Expense 6,353 3,386 - - 3,386 -

-

3 Electricity

Expense 2,693.07 2,599.88 2,493.07 2,533.07 2,693.07 2,553.78

2,475.91

4 Water Expense 1,945 1,945 1,945 1,945 1,945 1,945 1,945

5

Internet&

Telephone

Expense

2,290 1,990 1,855.09 1,890.77 1,684.03 1,755.80 2,011.60

Total estimate

administration cost 250,781.07 247,420.88 243,793.16 243,868.84 247,208.1 243,754.58 243,932.51

Table6.5

Year 2014

97

Year2014

No. Description Base Jan Feb Mar Apr May Jun

1 Employee salary 237,500 237,500 237,500 237,500 237,500 237,500 237,500

2 Stationary

Expense 6,353 6,353 - - 3,386 - -

3 Electricity

Expense 2,693.07 2,393.07 2,493.00 2,533.78 2,693.87 2,693.50

2,693.75

4 Water Expense 1,945 1,945 1,945 1,945 1,945 1,945 1,945

5

Internet&

Telephone

Expense

2,290 2,198.75 2,007.50 1,999.90 1,987.05 1,790.85 1,965.33

Total estimate

administration cost 250,781.07 248,409.82 243,945.5 243,978.68 247,511.92 243,929.35

244,104.08

Table6.6

Year2014

No. Description Base Jul Aug Sep Oct Nov Dec

1 Employee salary 237,500 237,500 237,500 237,500 237,500 237,500 237,500

2 Stationary

Expense 6,353 3,386 - - 3,386 -

-

3 Electricity

Expense 2,693.07 2,599.88 2,493.07 2,533.07 2,693.07 2,553.78 2,475.91

4 Water Expense 1,945 1,945 1,945 1,945 1,945 1,945 1,945

5

Internet&

Telephone

Expense

2,290 1,990 1,855.09 1,890.77 1,684.03 1,755.80 2,011.60

Total estimate

administration cost 250,781.07 247,420.88 243,793.16 243,868.84 247,208.1 243,754.58

243,932.51

Table6.7

98

Year 2015

Year2015

No. Description Base Jan Feb Mar Apr May Jun

1 Employee salary 237,500 237,500 237,500 237,500 237,500 237,500 237,500

2 Stationary

Expense 6,353 6,353 - - 3,386 -

-

3 Electricity

Expense 2,693.07 2,393.07 2,493.00 2,533.78 2,693.87 2,693.50

2,693.75

4 Water Expense 1,945 1,945 1,945 1,945 1,945 1,945 1,945

5

Internet&

Telephone

Expense

2,290 2,198.75 2,007.50 1,999.90 1,987.05 1,790.85 1,965.33

Total estimate

administration cost 250,781.07 248,409.82 243,945.5 243,978.68 247,511.92 243,929.35 244,104.08

Table6.8

Year2015

No. Description Base Jul Aug Sep Oct Nov Dec

1 Employee salary 237,500 237,500 237,500 237,500 237,500 237,500 237,500

2 Stationary

Expense 6,353 3,386 - - 3,386 -

-

3 Electricity

Expense 2,693.07 2,599.88 2,493.07 2,533.07 2,693.07 2,553.78 2,475.91

4 Water Expense 1,945 1,945 1,945 1,945 1,945 1,945 1,945

5

Internet&

Telephone

Expense

2,290 1,990 1,855.09 1,890.77 1,684.03 1,755.80 2,011.60

Total estimate

administration cost 250,781.07 247,420.88 243,793.16 243,868.84 247,208.1 243,754.58

243,932.51

Table6.9

Year 2016

99

Year2016

No. Description Base Jan Feb Mar Apr May Jun

1 Employee salary 237,500 237,500 237,500 237,500 237,500 237,500 237,500

2 Stationary

Expense 6,353 6,353 - - 3,386 - -

3 Electricity

Expense 2,693.07 2,393.07 2,493.00 2,533.78 2,693.87 2,693.50

2,693.75

4 Water Expense 1,945 1,945 1,945 1,945 1,945 1,945 1,945

5

Internet&

Telephone

Expense

2,290 2,198.75 2,007.50 1,999.90 1,987.05 1,790.85 1,965.33

Total estimate

administration cost 250,781.07 248,409.82 243,945.5 243,978.68 247,511.92 243,929.35

244,104.08

Year2016

No. Description Base Jul Aug Sep Oct Nov Dec

1 Employee salary 237,500 237,500 237,500 237,500 237,500 237,500 237,500

2 Stationary

Expense 6,353 3,386 - - 3,386 -

-

3 Electricity

Expense 2,693.07 2,599.88 2,493.07 2,533.07 2,693.07 2,553.78

2,475.91

4 Water Expense 1,945 1,945 1,945 1,945 1,945 1,945 1,945

5

Internet&

Telephone

Expense

2,290 1,990 1,855.09 1,890.77 1,684.03 1,755.80 2,011.60

Total estimate

administration cost 250,781.07 247,420.88 243,793.16 243,868.84 247,208.1 243,754.58 243,932.51

Table6.10

Year 2017

Year2017

No. Description Base Jan Feb Mar Apr May Jun

1 Employee salary 237,500 237,500 237,500 237,500 237,500 237,500 237,500

100

2 Stationary

Expense 6,353 6,353 - - 3,386 -

-

3 Electricity

Expense 2,693.07 2,393.07 2,493.00 2,533.78 2,693.87 2,693.50 2,693.75

4 Water Expense 1,945 1,945 1,945 1,945 1,945 1,945 1,945

5

Internet&

Telephone

Expense

2,290 2,198.75 2,007.50 1,999.90 1,987.05 1,790.85 1,965.33

Total estimate

administration cost 250,781.07 248,409.82 243,945.5 243,978.68 247,511.92 243,929.35

244,104.08

Year2017

No. Description Base Jul Aug Sep Oct Nov Dec

1 Employee salary 237,500 237,500 237,500 237,500 237,500 237,500 237,500

2 Stationary

Expense 6,353 3,386 - - 3,386 -

-

3 Electricity

Expense 2,693.07 2,599.88 2,493.07 2,533.07 2,693.07 2,553.78 2,475.91

4 Water Expense 1,945 1,945 1,945 1,945 1,945 1,945 1,945

5

Internet&

Telephone

Expense

2,290 1,990 1,855.09 1,890.77 1,684.03 1,755.80 2,011.60

Total estimate

administration cost 250,781.07 247,420.88 243,793.16 243,868.84 247,208.1 243,754.58

243,932.51

Table6.11

6.4 Conclusion

Modern Empire village is a real estate business; our project has to manage the

organization by register Modern Empire village project to company limited. We have

estimate and calculate the administration cost are include employee salary, stationary expense

and facility cost are include rate of electricity expense, rate of water expense, telephone &

internet expense. We have to do the organization chat in order to set people who have

qualifications that appropriate with each position to work and develop the organization. We

will select and recruit employees by their characteristic and qualifications and set them in

the position, task and responsibility of employees.

101

Chapter 7 Financial

102

Income Statement

2013

1 2 3 4 5 6 7 8 9 10 11 12 Total

- 215,000.00 215,000.00 215,000.00 - - - - 215,000.00 215,000.00 215,000.00 215,000.00 1,505,000.00

- 275,000.00 275,000.00 275,000.00 - - - - - 275,000.00 275,000.00 - 1,375,000.00

- 305,000.00 - - - - - - - - - 305,000.00 610,000.00

- - - - - - - - - 64,500.00 64,500.00 64,500.00 193,500.00

- - - - - - - - - 82,500.00 82,500.00 - 165,000.00

- - - - - - - - - - - 91,500.00 91,500.00

- 2,150,000.00 2,150,000.00 2,150,000.00 - - - - 2,150,000.00 2,150,000.00 2,150,000.00 2,150,000.00 15,050,000.00

- 2,750,000.00 2,750,000.00 2,750,000.00 - - - - - 2,750,000.00 2,750,000.00 - 13,750,000.00

- 3,050,000.00 - - - - - - - - - 3,050,000.00 6,100,000.00

- 8,745,000.00 5,390,000.00 5,390,000.00 - - - - 2,365,000.00 5,537,000.00 5,537,000.00 5,876,000.00 38,840,000.00

- - 1,750,000.00 1,750,000.00 1,050,000.00 700,000.00 1,400,000.00 1,750,000.00 1,050,000.00 350,000.00 350,000.00 700,000.00 10,850,000.00

- - 2,500,000.00 2,500,000.00 1,500,000.00 1,000,000.00 2,000,000.00 2,500,000.00 1,500,000.00 500,000.00 500,000.00 1,000,000.00 15,500,000.00

- - 3,500,000.00 3,500,000.00 2,100,000.00 1,400,000.00 2,800,000.00 3,500,000.00 2,100,000.00 700,000.00 700,000.00 1,400,000.00 21,700,000.00

- - 7,750,000.00 7,750,000.00 4,650,000.00 3,100,000.00 6,200,000.00 7,750,000.00 4,650,000.00 1,550,000.00 1,550,000.00 3,100,000.00 48,050,000.00

- 8,745,000.00 2,360,000.00- 2,360,000.00- 4,650,000.00- 3,100,000.00- 6,200,000.00- 7,750,000.00- 2,285,000.00- 3,987,000.00 3,987,000.00 2,776,000.00 9,210,000.00-

6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00

50,000.00 - - - - - - - - - - - 50,000.00

5,900.00 - - - - - - - - - - - 5,900.00

61,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 127,900.00

237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 2,850,000.00

2,000.00 - - - - - - - 2,000.00 - - - 4,000.00

3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

242,500.00 240,500.00 240,500.00 240,500.00 242,500.00 240,500.00 240,500.00 240,500.00 242,500.00 240,500.00 240,500.00 240,500.00 2,890,000.00

19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 238,861.44

324,305.12- 8,478,594.88 2,626,405.12- 2,626,405.12- 4,918,405.12- 3,366,405.12- 6,466,405.12- 8,016,405.12- 2,553,405.12- 3,720,594.88 3,720,594.88 2,509,594.88 12,466,761.44-

- 2,543,578.46 - - - 1,009,921.54- - - - 1,116,178.46 1,116,178.46 - 3,766,013.86

324,305.12- 5,935,016.42 2,626,405.12- 2,626,405.12- 4,918,405.12- 2,356,483.58- 6,466,405.12- 8,016,405.12- 2,553,405.12- 2,604,416.42 2,604,416.42 2,509,594.88 16,234,775.30-

- 324,305.12- 5,017,209.65 2,390,804.53 235,600.59- 5,154,005.71- 7,274,840.93- 13,741,246.05- 21,757,651.17- 24,311,056.29- 21,967,081.52- 19,362,665.10- 16,853,070.22-

- 593,501.64 - - 235,648.36- - - - 260,441.64 260,441.64 - 878,736.57

324,305.12- 5,017,209.65 2,390,804.53 235,600.59- 5,154,005.71- 7,274,840.93- 13,741,246.05- 21,757,651.17- 24,311,056.29- 21,967,081.52- 19,362,665.10- 16,853,070.22- 33,966,582.08- Retain earnings

EBIT

Income Tax(30%)

Net Income Loss

Beginning Retain Earnings

Dividend (10%)

Operatating Expense

Marketing expense

Total Administration expense

Depreciation

Radio

Baanlaesuan Fair

Brochure

Total Marketing expense

Administration expense

Employee Salary 

All Construction A

Office supply

Utility expense

Interest rate A

Interest rate B

Interest rate C

Cost A

Cost B

Cost C

Year

Sales

Down payment style A

Down payment style B

Down payment style C

All Construction B

All Construction C

Total Cost of good sold

Gross margin

Net sales

Cost of good sold

103

2014

1 2 3 4 5 6 7 8 9 10 11 12 Total

430,000.00 215,000.00 215,000.00 215,000.00 - - - - 215,000.00 215,000.00 215,000.00 430,000.00 2,150,000.00

275,000.00 275,000.00 275,000.00 - - - - - - 275,000.00 275,000.00 275,000.00 1,650,000.00

305,000.00 305,000.00 - - - - - - - - 305,000.00 305,000.00 1,220,000.00

258,000.00 129,000.00 129,000.00 129,000.00 - - - - 129,000.00 129,000.00 129,000.00 258,000.00 1,290,000.00

165,000.00 165,000.00 165,000.00 - - - - - - 165,000.00 165,000.00 165,000.00 990,000.00

183,000.00 183,000.00 - - - - - - - - 183,000.00 183,000.00 732,000.00

4,300,000.00 2,150,000.00 2,150,000.00 2,150,000.00 - - - - 2,150,000.00 2,150,000.00 2,150,000.00 4,300,000.00 21,500,000.00

2,750,000.00 2,750,000.00 2,750,000.00 - - - - - - 2,750,000.00 2,750,000.00 2,750,000.00 16,500,000.00

3,050,000.00 3,050,000.00 - - - - - - - - 3,050,000.00 3,050,000.00 12,200,000.00

11,716,000.00 9,222,000.00 5,684,000.00 2,494,000.00 - - - - 2,494,000.00 5,684,000.00 9,222,000.00 11,716,000.00 58,232,000.00

350,000.00 350,000.00 1,050,000.00 700,000.00 700,000.00 350,000.00 350,000.00 - - - - - 3,850,000.00

500,000.00 500,000.00 1,500,000.00 1,000,000.00 1,000,000.00 500,000.00 500,000.00 - - - - - 5,500,000.00

700,000.00 700,000.00 2,100,000.00 1,400,000.00 1,400,000.00 700,000.00 700,000.00 - - - - - 7,700,000.00

1,550,000.00 1,550,000.00 4,650,000.00 3,100,000.00 3,100,000.00 1,550,000.00 1,550,000.00 - - - - - 17,050,000.00

10,166,000.00 7,672,000.00 1,034,000.00 606,000.00- 3,100,000.00- 1,550,000.00- 1,550,000.00- - 2,494,000.00 5,684,000.00 9,222,000.00 11,716,000.00 41,182,000.00

6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00

50,000.00 - - - - - - - - - - - 50,000.00

5,900.00 - - - - - - - - - - - 5,900.00

61,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 127,900.00

237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 2,850,000.00

2,000.00 - - - - - - - 2,000.00 - - - 6,000.00

3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

242,500.00 240,500.00 240,500.00 240,500.00 242,500.00 240,500.00 240,500.00 240,500.00 242,500.00 240,500.00 240,500.00 240,500.00 2,892,000.00

19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 238,861.44

9,841,694.88 7,405,594.88 767,594.88 872,405.12- 3,368,405.12- 1,816,405.12- 1,816,405.12- 266,405.12- 2,225,594.88 5,417,594.88 8,955,594.88 11,449,594.88 37,923,238.56

2,952,508.46 2,221,678.46 - - - - - 79,921.54- 667,678.46 1,625,278.46 2,686,678.46 3,434,878.46 13,508,779.25

6,889,186.42 5,183,916.42 767,594.88 872,405.12- 3,368,405.12- 1,816,405.12- 1,816,405.12- 186,483.58- 1,557,916.42 3,792,316.42 6,268,916.42 8,014,716.42 24,414,459.31

16,853,070.22- 10,652,802.45- 5,987,277.67- 5,219,682.79- 6,092,087.91- 9,460,493.03- 11,276,898.15- 13,093,303.27- 13,261,138.50- 11,859,013.72- 8,445,928.95- 2,803,904.17- 4,409,340.60

688,918.64 518,391.64 - - - - - 18,648.36- 155,791.64 379,231.64 626,891.64 801,471.64 3,152,048.49

10,652,802.45- 5,987,277.67- 5,219,682.79- 6,092,087.91- 9,460,493.03- 11,276,898.15- 13,093,303.27- 13,261,138.50- 11,859,013.72- 8,445,928.95- 2,803,904.17- 4,409,340.60 25,671,751.42

Down payment style C

Interest rate A

Interest rate B

Net Income Loss

Beginning Retain Earnings

Dividend (10%)

Total Administration expense

Sales

Interest rate C

Cost A

Cost B

Cost C

Net sales

Cost of good sold

Year

Depreciation

EBIT

Income Tax(30%)

Brochure

Total Marketing expense

Administration expense

Employee Salary 

Office supply

Utility expense

Total

Gross margin

Operatating Expense

Marketing expense

Down payment style A

Down payment style B

All Construction B

All Construction C

Radio

Baanlaesuan Fair

All Construction A

Retain earnings

104

2015

1 2 3 4 5 6 7 8 9 10 11 12 Total

430,000.00 215,000.00 430,000.00 - 215,000.00 - - - 430,000.00 215,000.00 645,000.00 430,000.00 3,010,000.00

275,000.00 275,000.00 275,000.00 275,000.00 - - - - 275,000.00 275,000.00 275,000.00 275,000.00 2,200,000.00

305,000.00 305,000.00 305,000.00 - - - - 305,000.00 - - 305,000.00 305,000.00 1,830,000.00

387,000.00 193,000.00 387,000.00 - 193,000.00 - - - 387,000.00 193,000.00 580,500.00 387,000.00 2,707,500.00

247,500.00 247,500.00 247,500.00 247,500.00 - - - - 247,500.00 247,500.00 247,500.00 247,500.00 1,980,000.00

274,500.00 274,500.00 274,500.00 - - - - 274,500.00 - - 274,500.00 274,500.00 1,647,000.00

4,300,000.00 2,150,000.00 4,300,000.00 - 2,150,000.00 - - - 4,300,000.00 2,150,000.00 6,450,000.00 4,300,000.00 30,100,000.00

2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 - - - - 2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 22,000,000.00

3,050,000.00 3,050,000.00 3,050,000.00 - - - - 3,050,000.00 - - 3,050,000.00 3,050,000.00 18,300,000.00

12,019,000.00 9,460,000.00 12,019,000.00 3,272,500.00 2,558,000.00 - - 3,629,500.00 8,389,500.00 5,830,500.00 14,577,500.00 12,019,000.00 83,774,500.00

- - - - - - - - - - - - -

- - - - - - - - - - - - -

- - - - - - - - - - - - -

- - - - - - - - - - - - -

12,019,000.00 9,460,000.00 12,019,000.00 3,272,500.00 2,558,000.00 - - 3,629,500.00 8,389,500.00 5,830,500.00 14,577,500.00 12,019,000.00 83,774,500.00

6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00

50,000.00 - - - - - - - - - - - 50,000.00

5,900.00 - - - - - - - - - - - 5,900.00

61,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 127,900.00

237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 2,850,000.00

2,000.00 - - - 2,000.00 - - - 2,000.00 - - - 6,000.00

3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

242,500.00 240,500.00 240,500.00 240,500.00 242,500.00 240,500.00 240,500.00 240,500.00 242,500.00 240,500.00 240,500.00 240,500.00 2,892,000.00

19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 238,861.44

11,694,694.88 9,193,594.88 11,752,594.88 3,006,094.88 2,289,594.88 266,405.12- 266,405.12- 3,363,094.88 8,121,094.88 5,564,094.88 14,311,094.88 11,752,594.88 80,515,738.56

3,508,408.46 2,758,078.46 3,525,778.46 901,828.46 686,878.46 79,921.54- 79,921.54- 1,008,928.46 2,436,328.46 1,669,228.46 4,293,328.46 3,525,778.46 24,154,721.57

8,186,286.42 6,435,516.42 8,226,816.42 2,104,266.42 1,602,716.42 186,483.58- 186,483.58- 2,354,166.42 5,684,766.42 3,894,866.42 10,017,766.42 8,226,816.42 56,361,016.99

4,409,340.60 11,776,998.37 17,568,963.15 24,973,097.92 26,866,937.70 28,309,382.47 28,141,547.25 27,973,712.02 30,092,461.80 35,208,751.57 38,714,131.34 47,730,121.12 55,134,255.89

818,628.64 643,551.64 822,681.64 210,426.64 160,271.64 18,648.36- 18,648.36- 235,416.64 568,476.64 389,486.64 1,001,776.64 822,681.64 5,636,101.70

11,776,998.37 17,568,963.15 24,973,097.92 26,866,937.70 28,309,382.47 28,141,547.25 27,973,712.02 30,092,461.80 35,208,751.57 38,714,131.34 47,730,121.12 55,134,255.89 105,859,171.19 Retain earnings

Income Tax(30%)

Net Income Loss

Beginning Retain Earnings

Dividend (10%)

Utility expense

Total Administration expense

Depreciation

EBIT

Baanlaesuan Fair

Brochure

Total Marketing expense

Administration expense

Employee Salary 

Office supply

Total

Gross margin

Operatating Expense

Marketing expense

Radio

Cost of good sold

All Construction A

All Construction B

All Construction C

Interest rate B

Interest rate C

Cost A

Cost B

Cost C

Net sales

Year

Sales

Down payment style A

Down payment style B

Down payment style C

Interest rate A

105

2016

1 2 3 4 5 6 7 8 9 10 11 12 Total

430,000.00 645,000.00 215,000.00 430,000.00 - - - - 215,000.00 430,000.00 645,000.00 430,000.00 3,440,000.00

275,000.00 275,000.00 275,000.00 275,000.00 - - - - 275,000.00 275,000.00 275,000.00 550,000.00 2,475,000.00

305,000.00 305,000.00 305,000.00 - - - - - 305,000.00 305,000.00 305,000.00 305,000.00 2,135,000.00

516,000.00 774,000.00 258,000.00 516,000.00 - - - - 258,000.00 516,000.00 774,000.00 516,000.00 4,128,000.00

330,000.00 330,000.00 330,000.00 330,000.00 - - - - 330,000.00 330,000.00 330,000.00 660,000.00 2,970,000.00

366,000.00 366,000.00 366,000.00 - - - - - 366,000.00 366,000.00 366,000.00 366,000.00 2,562,000.00

4,300,000.00 6,450,000.00 2,150,000.00 4,300,000.00 - - - - 2,150,000.00 4,300,000.00 6,450,000.00 4,300,000.00 34,400,000.00

2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 - - - - 2,750,000.00 2,750,000.00 2,750,000.00 5,500,000.00 24,750,000.00

3,050,000.00 3,050,000.00 3,050,000.00 - - - - - 3,050,000.00 3,050,000.00 3,050,000.00 3,050,000.00 21,350,000.00

12,322,000.00 14,945,000.00 9,699,000.00 8,601,000.00 - - - - 9,699,000.00 12,322,000.00 14,945,000.00 15,677,000.00 98,210,000.00

- - - - - - - - - - - - -

- - - - - - - - - - - - -

- - - - - - - - - - - - -

- - - - - - - - - - - - -

12,322,000.00 14,945,000.00 9,699,000.00 8,601,000.00 - - - - 9,699,000.00 12,322,000.00 14,945,000.00 15,677,000.00 98,210,000.00

6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00

50,000.00 - - - - - - - - - - - 50,000.00

5,900.00 - - - - - - - - - - - 5,900.00

61,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 127,900.00

237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 2,850,000.00

2,000.00 - - - - - - - 2,000.00 - - - 6,000.00

3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

242,500.00 240,500.00 240,500.00 240,500.00 242,500.00 240,500.00 240,500.00 240,500.00 242,500.00 240,500.00 240,500.00 240,500.00 2,892,000.00

19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 238,861.44

11,997,694.88 14,678,594.88 9,432,594.88 8,334,594.88 268,405.12- 266,405.12- 266,405.12- 266,405.12- 9,430,594.88 12,055,594.88 14,678,594.88 15,410,594.88 94,951,238.56

3,599,308.46 4,403,578.46 2,829,778.46 2,500,378.46 80,521.54- 79,921.54- 79,921.54- 79,921.54- 2,829,178.46 3,616,678.46 4,403,578.46 4,623,178.46 28,485,371.57

8,398,386.42 10,275,016.42 6,602,816.42 5,834,216.42 187,883.58- 186,483.58- 186,483.58- 186,483.58- 6,601,416.42 8,438,916.42 10,275,016.42 10,787,416.42 66,465,866.99

55,134,255.89 62,692,803.67 71,940,318.44 77,882,853.22 83,133,647.99 82,964,552.76 82,796,717.54 82,628,882.31 82,461,047.09 88,402,321.86 95,997,346.64 105,244,861.41 114,953,536.19

839,838.64 1,027,501.64 660,281.64 583,421.64 18,788.36- 18,648.36- 18,648.36- 18,648.36- 660,141.64 843,891.64 1,027,501.64 1,078,741.64 6,646,586.70

62,692,803.67 71,940,318.44 77,882,853.22 83,133,647.99 82,964,552.76 82,796,717.54 82,628,882.31 82,461,047.09 88,402,321.86 95,997,346.64 105,244,861.41 114,953,536.19 174,772,816.48 Retain earnings

Beginning Retain Earnings

Dividend (10%)

Total Administration expense

Depreciation

EBIT

Income Tax(30%)

Net Income Loss

Total Marketing expense

Administration expense

Employee Salary 

Office supply

Utility expense

Gross margin

Operatating Expense

Marketing expense

Radio

Baanlaesuan Fair

Brochure

All Construction B

All Construction C

Total

Cost A

Cost B

Cost C

Net sales

Cost of good sold

All Construction A

Down payment style A

Down payment style B

Down payment style C

Interest rate A

Interest rate B

Interest rate C

Year

Sales

106

2017

1 2 3 4 5 6 7 8 9 10 11 12 Total

645,000.00 430,000.00 430,000.00 430,000.00 - - - - 215,000.00 645,000.00 430,000.00 860,000.00 4,085,000.00

275,000.00 275,000.00 275,000.00 275,000.00 - - - - 275,000.00 275,000.00 275,000.00 275,000.00 2,200,000.00

305,000.00 305,000.00 305,000.00 - - - - - 305,000.00 305,000.00 305,000.00 305,000.00 2,135,000.00

967,500.00 645,000.00 645,000.00 645,000.00 - - - - 322,500.00 967,500.00 645,000.00 1,290,000.00 6,127,500.00

412,500.00 412,500.00 412,500.00 412,500.00 - - - - 412,500.00 412,500.00 412,500.00 412,500.00 3,300,000.00

457,500.00 457,500.00 457,500.00 - - - - - 457,500.00 457,500.00 457,500.00 457,500.00 3,202,500.00

6,450,000.00 4,300,000.00 4,300,000.00 4,300,000.00 - - - - 2,150,000.00 6,450,000.00 4,300,000.00 8,600,000.00 40,850,000.00

2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 - - - - 2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 22,000,000.00

3,050,000.00 3,050,000.00 3,050,000.00 - - - - - 3,050,000.00 3,050,000.00 3,050,000.00 3,050,000.00 21,350,000.00

15,312,500.00 12,625,000.00 12,625,000.00 8,812,500.00 - - - - 9,937,500.00 15,312,500.00 12,625,000.00 18,000,000.00 105,250,000.00

- - - - - - - - - - - - -

- - - - - - - - - - - - -

- - - - - - - - - - - - -

- - - - - - - - - - - - -

15,312,500.00 12,625,000.00 12,625,000.00 8,812,500.00 - - - - 9,937,500.00 15,312,500.00 12,625,000.00 18,000,000.00 105,250,000.00

6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00

50,000.00 - - - - - - - - - - - 50,000.00

5,900.00 - - - - - - - - - - - 5,900.00

61,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 127,900.00

237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 2,850,000.00

2,000.00 - - - 2,000.00 - - - 2,000.00 - - - 6,000.00

3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

242,500.00 240,500.00 240,500.00 240,500.00 242,500.00 240,500.00 240,500.00 240,500.00 242,500.00 240,500.00 240,500.00 240,500.00 2,892,000.00

19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 238,861.44

14,988,194.88 12,358,594.88 12,358,594.88 8,546,094.88 268,405.12- 266,405.12- 266,405.12- 266,405.12- 9,669,094.88 15,046,094.88 12,358,594.88 17,733,594.88 101,991,238.56

4,496,458.46 3,707,578.46 3,707,578.46 2,563,828.46 80,521.54- 79,921.54- 79,921.54- 79,921.54- 2,900,728.46 4,513,828.46 3,707,578.46 5,320,078.46 30,597,371.57

10,491,736.42 8,651,016.42 8,651,016.42 5,982,266.42 187,883.58- 186,483.58- 186,483.58- 186,483.58- 6,768,366.42 10,532,266.42 8,651,016.42 12,413,516.42 71,393,866.99

114,953,536.19 124,396,098.96 132,182,013.73 139,967,928.51 145,351,968.28 145,182,873.06 145,015,037.83 144,847,202.61 144,679,367.38 150,770,897.16 160,249,936.93 168,035,851.70 179,208,016.48

1,049,173.64 865,101.64 865,101.64 598,226.64 18,788.36- 18,648.36- 18,648.36- 18,648.36- 676,836.64 1,053,226.64 865,101.64 1,241,351.64 7,139,386.70

124,396,098.96 132,182,013.73 139,967,928.51 145,351,968.28 145,182,873.06 145,015,037.83 144,847,202.61 144,679,367.38 150,770,897.16 160,249,936.93 168,035,851.70 179,208,016.48 243,462,496.77 Retain earnings

Depreciation

EBIT

Income Tax(30%)

Net Income Loss

Beginning Retain Earnings

Dividend (10%)

Employee Salary 

Office supply

Utility expense

Total Administration expense

Marketing expense

Radio

Baanlaesuan Fair

Cost C

Net sales

Cost of good sold

All Construction A

Brochure

Total Marketing expense

Administration expense

Total

Gross margin

Operatating Expense

All Construction B

All Construction C

Down payment style C

Interest rate A

Interest rate B

Interest rate C

Cost A

Cost B

Year

Sales

Down payment style A

Down payment style B

107

Cash Flow

2013

Year 1 2 3 4 5 6 7 8 9 10 11 12 Total

Cash received

Down payment style A - 215,000.00 215,000.00 215,000.00 - - - - 215,000.00 215,000.00 215,000.00 215,000.00 1,505,000.00

Down payment style B - 275,000.00 275,000.00 275,000.00 - - - - - 275,000.00 275,000.00 - 1,375,000.00

Down payment style C - 305,000.00 - - - - - - - - - 305,000.00 610,000.00

Interest rate A - - - - - - - - - 64,500.00 64,500.00 64,500.00 193,500.00

Interest rate B - - - - - - - - - 82,500.00 82,500.00 - 165,000.00

Interest rate C - - - - - - - - - - - 91,500.00 91,500.00

Cost A - 2,150,000.00 2,150,000.00 2,150,000.00 - - - - 2,150,000.00 2,150,000.00 2,150,000.00 2,150,000.00 15,050,000.00

Cost B - 2,750,000.00 2,750,000.00 2,750,000.00 - - - - - 2,750,000.00 2,750,000.00 - 13,750,000.00

Cost C - 3,050,000.00 - - - - - - - - - 3,050,000.00 6,100,000.00

Total cash received - 8,745,000.00 5,390,000.00 5,390,000.00 - - - - 2,365,000.00 5,537,000.00 5,537,000.00 5,876,000.00 38,840,000.00

Cash paid

All Construction A - - 1,750,000.00 1,750,000.00 1,050,000.00 700,000.00 1,400,000.00 1,750,000.00 1,050,000.00 350,000.00 350,000.00 700,000.00 10,850,000.00

All Construction B - - 2,500,000.00 2,500,000.00 1,500,000.00 1,000,000.00 2,000,000.00 2,500,000.00 1,500,000.00 500,000.00 500,000.00 1,000,000.00 15,500,000.00

All Construction C - - 3,500,000.00 3,500,000.00 2,100,000.00 1,400,000.00 2,800,000.00 3,500,000.00 2,100,000.00 700,000.00 700,000.00 1,400,000.00 21,700,000.00

Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00

Baanlaesuan Fair 50,000.00 - - - - - - - - - - - 50,000.00

Brochure 5,900.00 - - - - - - - - - - - 5,900.00

Employee Salary  237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 2,850,000.00

Office supply 2,000.00 - - - 2,000.00 - - - 2,000.00 - - - 6,000.00

Utility expense 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

Tax - 900.00 - - - 900.00 - - - 900.00 900.00 - 3,600.00

Total cash paid 304,400.00 247,400.00 7,996,500.00 7,996,500.00 4,898,500.00 3,347,400.00 6,446,500.00 7,996,500.00 4,898,500.00 1,797,400.00 1,797,400.00 3,346,500.00 51,073,500.00

Net cash provide by operating 304,400.00- 8,497,600.00 2,606,500.00- 2,606,500.00- 4,898,500.00- 3,347,400.00- 6,446,500.00- 7,996,500.00- 2,533,500.00- 3,739,600.00 3,739,600.00 2,529,500.00 12,233,500.00-

Investment 19,183,726.00 - - - - - - - - - - - 19,183,726.00

Net cash provide by investment 19,183,726.00 - - - - - - - - - - - 19,183,726.00

Dividend paid - 285,011.64 - - 273,627.68 - - - 117,276.66 25,769.93 - 701,685.00

Net cash provide by financial - 285,011.64- - - 273,627.68- - - - 117,276.66- 25,769.93- - 701,685.00-

Net Cash Increase(Decrease) 18,879,326.00 8,212,588.36 2,606,500.00- 2,606,500.00- 4,898,500.00- 3,621,027.68- 6,446,500.00- 7,996,500.00- 2,533,500.00- 3,622,323.34 3,713,830.07 2,529,500.00 6,248,540.09

Cash Beginning of the Month - 18,879,326.00 27,091,914.36 24,485,414.36 21,878,914.36 16,980,414.36 13,359,386.68 6,912,886.68 1,083,613.32- 3,617,113.32- 5,210.02 3,719,040.09 6,248,540.09

Cash Ending of the Month 18,879,326.00 27,091,914.36 24,485,414.36 21,878,914.36 16,980,414.36 13,359,386.68 6,912,886.68 1,083,613.32- 3,617,113.32- 5,210.02 3,719,040.09 6,248,540.09 12,497,080.18

Cash flow from operating

activities

Cash flow from investment

activities

Cash flow from financial

activities

108

2014

Year 1 2 3 4 5 6 7 8 9 10 11 12 Total

Cash received

Down payment style A 430,000.00 215,000.00 215,000.00 215,000.00 - - - - 215,000.00 215,000.00 215,000.00 430,000.00 2,150,000.00

Down payment style B 275,000.00 275,000.00 275,000.00 - - - - - - 275,000.00 275,000.00 275,000.00 1,650,000.00

Down payment style C 305,000.00 305,000.00 - - - - - - - - 305,000.00 305,000.00 1,220,000.00

Interest rate A 258,000.00 129,000.00 129,000.00 129,000.00 - - - - 129,000.00 129,000.00 129,000.00 258,000.00 1,290,000.00

Interest rate B 165,000.00 165,000.00 165,000.00 - - - - - - 165,000.00 165,000.00 165,000.00 990,000.00

Interest rate C 183,000.00 183,000.00 - - - - - - - - 183,000.00 183,000.00 732,000.00

Cost A 4,300,000.00 2,150,000.00 2,150,000.00 2,150,000.00 - - - - 2,150,000.00 2,150,000.00 2,150,000.00 4,300,000.00 21,500,000.00

Cost B 2,750,000.00 2,750,000.00 2,750,000.00 - - - - - - 2,750,000.00 2,750,000.00 2,750,000.00 16,500,000.00

Cost C 3,050,000.00 3,050,000.00 - - - - - - - - 3,050,000.00 3,050,000.00 12,200,000.00

Total cash received 11,716,000.00 9,222,000.00 5,684,000.00 2,494,000.00 - - - - 2,494,000.00 5,684,000.00 9,222,000.00 11,716,000.00 58,232,000.00

Cash paid

All Construction A 350,000.00 350,000.00 1,050,000.00 700,000.00 700,000.00 350,000.00 350,000.00 - - - - - 3,850,000.00

All Construction B 500,000.00 500,000.00 1,500,000.00 1,000,000.00 1,000,000.00 500,000.00 500,000.00 - - - - - 5,500,000.00

All Construction C 700,000.00 700,000.00 2,100,000.00 1,400,000.00 1,400,000.00 700,000.00 700,000.00 - - - - - 7,700,000.00

Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00

Baanlaesuan Fair 50,000.00 - - - - - - - - - - - 50,000.00

Brochure 5,900.00 - - - - - - - - - - - 5,900.00

Employee Salary  237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 2,850,000.00

Office supply 2,000.00 - - - 2,000.00 - - - 2,000.00 - - - 6,000.00

Utility expense 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

Tax 900.00 900.00 - - - - - 900.00 900.00 900.00 900.00 900.00 6,300.00

Total cash paid 1,855,300.00 1,797,400.00 4,896,500.00 3,346,500.00 3,348,500.00 1,796,500.00 1,796,500.00 247,400.00 249,400.00 247,400.00 247,400.00 247,400.00 20,076,200.00

Net cash provide by operating 9,860,700.00 7,424,600.00 787,500.00 852,500.00- 3,348,500.00- 1,796,500.00- 1,796,500.00- 247,400.00- 2,244,600.00 5,436,600.00 8,974,600.00 11,468,600.00 38,155,800.00

Investment - - - - - - - - - - - - -

Net cash provide by investment - - - - - - - - - - - - -

Dividend paid 688,918.64 518,391.64 - - - - - 18,648.36- 155,791.64 379,231.64 626,891.64 801,471.64 3,152,048.49

Net cash provide by financial 688,918.64- 518,391.64- - - - - - 18,648.36 155,791.64- 379,231.64- 626,891.64- 801,471.64- 3,152,048.49-

Net Cash Increase(Decrease) 9,171,781.36 6,906,208.36 787,500.00 852,500.00- 3,348,500.00- 1,796,500.00- 1,796,500.00- 228,751.64- 2,088,808.36 5,057,368.36 8,347,708.36 10,667,128.36 35,003,751.51

Cash Beginning of the Month 6,248,540.09 15,420,321.45 22,326,529.81 23,114,029.81 22,261,529.81 18,913,029.81 17,116,529.81 15,320,029.81 15,091,278.17 17,180,086.52 22,237,454.88 30,585,163.24 41,252,291.60

Cash Ending of the Month 15,420,321.45 22,326,529.81 23,114,029.81 22,261,529.81 18,913,029.81 17,116,529.81 15,320,029.81 15,091,278.17 17,180,086.52 22,237,454.88 30,585,163.24 41,252,291.60 76,256,043.11

Cash flow from operating

activities

Cash flow from investment

activities

Cash flow from financial

activities

109

2015

Year 1 2 3 4 5 6 7 8 9 10 11 12 Total

Cash received

Down payment style A 430,000.00 215,000.00 430,000.00 - 215,000.00 - - - 430,000.00 215,000.00 645,000.00 430,000.00 3,010,000.00

Down payment style B 275,000.00 275,000.00 275,000.00 275,000.00 - - - - 275,000.00 275,000.00 275,000.00 275,000.00 2,200,000.00

Down payment style C 305,000.00 305,000.00 305,000.00 - - - - 305,000.00 - - 305,000.00 305,000.00 1,830,000.00

Interest rate A 387,000.00 193,000.00 387,000.00 - 193,000.00 - - - 387,000.00 193,000.00 580,500.00 387,000.00 2,707,500.00

Interest rate B 247,500.00 247,500.00 247,500.00 247,500.00 - - - - 247,500.00 247,500.00 247,500.00 247,500.00 1,980,000.00

Interest rate C 274,500.00 274,500.00 274,500.00 - - - - 274,500.00 - - 274,500.00 274,500.00 1,647,000.00

Cost A 4,300,000.00 2,150,000.00 4,300,000.00 - 2,150,000.00 - - - 4,300,000.00 2,150,000.00 6,450,000.00 4,300,000.00 30,100,000.00

Cost B 2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 - - - - 2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 22,000,000.00

Cost C 3,050,000.00 3,050,000.00 3,050,000.00 - - - - 3,050,000.00 - - 3,050,000.00 3,050,000.00 18,300,000.00

Total cash received 12,019,000.00 9,460,000.00 12,019,000.00 3,272,500.00 2,558,000.00 - - 3,629,500.00 8,389,500.00 5,830,500.00 14,577,500.00 12,019,000.00 83,774,500.00

Cash paid

All Construction A - - - - - - - - - - - - -

All Construction B - - - - - - - - - - - - -

All Construction C - - - - - - - - - - - - -

Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00

Baanlaesuan Fair 50,000.00 - - - - - - - - - - - 50,000.00

Brochure 5,900.00 - - - - - - - - - - - 5,900.00

Employee Salary  237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 2,850,000.00

Office supply 2,000.00 - - - 2,000.00 - - - 2,000.00 - - - 6,000.00

Utility expense 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

Tax 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 10,800.00

Total cash paid 305,300.00 247,400.00 247,400.00 247,400.00 249,400.00 247,400.00 247,400.00 247,400.00 249,400.00 247,400.00 247,400.00 247,400.00 3,030,700.00

Net cash provide by operating 11,713,700.00 9,212,600.00 11,771,600.00 3,025,100.00 2,308,600.00 247,400.00- 247,400.00- 3,382,100.00 8,140,100.00 5,583,100.00 14,330,100.00 11,771,600.00 80,743,800.00

Investment - - - - - - - - - - - - -

Net cash provide by investment - - - - - - - - - - - - -

Dividend paid 818,628.64 643,551.64 822,681.64 210,426.64 160,271.64 18,648.36- 18,648.36- 235,416.64 568,476.64 389,486.64 1,001,776.64 822,681.64 5,636,101.70

Net cash provide by financial 818,628.64- 643,551.64- 822,681.64- 210,426.64- 160,271.64- 18,648.36 18,648.36 235,416.64- 568,476.64- 389,486.64- 1,001,776.64- 822,681.64- 5,636,101.70-

Net Cash Increase(Decrease) 10,895,071.36 8,569,048.36 10,948,918.36 2,814,673.36 2,148,328.36 228,751.64- 228,751.64- 3,146,683.36 7,571,623.36 5,193,613.36 13,328,323.36 10,948,918.36 75,107,698.30

Cash Beginning of the Month 41,252,291.60 52,147,362.96 60,716,411.32 71,665,329.67 74,480,003.03 76,628,331.39 76,399,579.75 76,170,828.11 79,317,511.47 86,889,134.82 92,082,748.18 105,411,071.54 116,359,989.90

Cash Ending of the Month 52,147,362.96 60,716,411.32 71,665,329.67 74,480,003.03 76,628,331.39 76,399,579.75 76,170,828.11 79,317,511.47 86,889,134.82 92,082,748.18 105,411,071.54 116,359,989.90 191,467,688.20

Cash flow from financial

activities

Cash flow from operating

activities

Cash flow from investment

activities

110

2016

Year 1 2 3 4 5 6 7 8 9 10 11 12 Total

Cash received

Down payment style A 430,000.00 645,000.00 215,000.00 430,000.00 - - - - 215,000.00 430,000.00 645,000.00 430,000.00 3,440,000.00

Down payment style B 275,000.00 275,000.00 275,000.00 275,000.00 - - - - 275,000.00 275,000.00 275,000.00 550,000.00 2,475,000.00

Down payment style C 305,000.00 305,000.00 305,000.00 - - - - - 305,000.00 305,000.00 305,000.00 305,000.00 2,135,000.00

Interest rate A 516,000.00 774,000.00 258,000.00 516,000.00 - - - - 258,000.00 516,000.00 774,000.00 516,000.00 4,128,000.00

Interest rate B 330,000.00 330,000.00 330,000.00 330,000.00 - - - - 330,000.00 330,000.00 330,000.00 660,000.00 2,970,000.00

Interest rate C 366,000.00 366,000.00 366,000.00 - - - - - 366,000.00 366,000.00 366,000.00 366,000.00 2,562,000.00

Cost A 4,300,000.00 6,450,000.00 2,150,000.00 4,300,000.00 - - - - 2,150,000.00 4,300,000.00 6,450,000.00 4,300,000.00 34,400,000.00

Cost B 2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 - - - - 2,750,000.00 2,750,000.00 2,750,000.00 5,500,000.00 24,750,000.00

Cost C 3,050,000.00 3,050,000.00 3,050,000.00 - - - - - 3,050,000.00 3,050,000.00 3,050,000.00 3,050,000.00 21,350,000.00

Total cash received 12,322,000.00 14,945,000.00 9,699,000.00 8,601,000.00 - - - - 9,699,000.00 12,322,000.00 14,945,000.00 15,677,000.00 98,210,000.00

Cash paid

All Construction A - - - - - - - - - - - - -

All Construction B - - - - - - - - - - - - -

All Construction C - - - - - - - - - - - - -

Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00

Baanlaesuan Fair 50,000.00 - - - - - - - - - - - 50,000.00

Brochure 5,900.00 - - - - - - - - - - - 5,900.00

Employee Salary  237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 2,850,000.00

Office supply 2,000.00 - - - 2,000.00 - - - 2,000.00 - - - 6,000.00

Utility expense 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

Tax 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 10,800.00

Total cash paid 305,300.00 247,400.00 247,400.00 247,400.00 249,400.00 247,400.00 247,400.00 247,400.00 249,400.00 247,400.00 247,400.00 247,400.00 3,030,700.00

Net cash provide by operating 12,016,700.00 14,697,600.00 9,451,600.00 8,353,600.00 249,400.00- 247,400.00- 247,400.00- 247,400.00- 9,449,600.00 12,074,600.00 14,697,600.00 15,429,600.00 95,179,300.00

Investment - - - - - - - - - - - - -

Net cash provide by investment - - - - - - - - - - - - -

Dividend paid 839,838.64 1,027,501.64 660,281.64 583,421.64 18,788.36- 18,648.36- 18,648.36- 18,648.36- 660,141.64 843,891.64 1,027,501.64 1,078,741.64 6,646,586.70

Net cash provide by financial 839,838.64- 1,027,501.64- 660,281.64- 583,421.64- 18,788.36 18,648.36 18,648.36 18,648.36 660,141.64- 843,891.64- 1,027,501.64- 1,078,741.64- 6,646,586.70-

Net Cash Increase(Decrease) 11,176,861.36 13,670,098.36 8,791,318.36 7,770,178.36 230,611.64- 228,751.64- 228,751.64- 228,751.64- 8,789,458.36 11,230,708.36 13,670,098.36 14,350,858.36 88,532,713.30

Cash Beginning of the Month 116,359,989.90 127,536,851.26 141,206,949.62 149,998,267.97 157,768,446.33 157,537,834.69 157,309,083.05 157,080,331.41 156,851,579.77 165,641,038.13 176,871,746.48 190,541,844.84 204,892,703.20

Cash Ending of the Month 127,536,851.26 141,206,949.62 149,998,267.97 157,768,446.33 157,537,834.69 157,309,083.05 157,080,331.41 156,851,579.77 165,641,038.13 176,871,746.48 190,541,844.84 204,892,703.20 293,425,416.50

Cash flow from operating

activities

Cash flow from investment

activities

Cash flow from financial

activities

111

2017

Year 1 2 3 4 5 6 7 8 9 10 11 12 Total

Cash received

Down payment style A 645,000.00 430,000.00 430,000.00 430,000.00 - - - - 215,000.00 645,000.00 430,000.00 860,000.00 4,085,000.00

Down payment style B 275,000.00 275,000.00 275,000.00 275,000.00 - - - - 275,000.00 275,000.00 275,000.00 275,000.00 2,200,000.00

Down payment style C 305,000.00 305,000.00 305,000.00 - - - - - 305,000.00 305,000.00 305,000.00 305,000.00 2,135,000.00

Interest rate A 967,500.00 645,000.00 645,000.00 645,000.00 - - - - 322,500.00 967,500.00 645,000.00 1,290,000.00 6,127,500.00

Interest rate B 412,500.00 412,500.00 412,500.00 412,500.00 - - - - 412,500.00 412,500.00 412,500.00 412,500.00 3,300,000.00

Interest rate C 457,500.00 457,500.00 457,500.00 - - - - - 457,500.00 457,500.00 457,500.00 457,500.00 3,202,500.00

Cost A 6,450,000.00 4,300,000.00 4,300,000.00 4,300,000.00 - - - - 2,150,000.00 6,450,000.00 4,300,000.00 8,600,000.00 40,850,000.00

Cost B 2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 - - - - 2,750,000.00 2,750,000.00 2,750,000.00 2,750,000.00 22,000,000.00

Cost C 3,050,000.00 3,050,000.00 3,050,000.00 - - - - - 3,050,000.00 3,050,000.00 3,050,000.00 3,050,000.00 21,350,000.00

Total cash received 15,312,500.00 12,625,000.00 12,625,000.00 8,812,500.00 - - - - 9,937,500.00 15,312,500.00 12,625,000.00 18,000,000.00 105,250,000.00

Cash paid

All Construction A - - - - - - - - - - - - -

All Construction B - - - - - - - - - - - - -

All Construction C - - - - - - - - - - - - -

Radio 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00

Baanlaesuan Fair 50,000.00 - - - - - - - - - - - 50,000.00

Brochure 5,900.00 - - - - - - - - - - - 5,900.00

Employee Salary  237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 237,500.00 2,850,000.00

Office supply 2,000.00 - - - 2,000.00 - - - 2,000.00 - - - 6,000.00

Utility expense 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00

Tax 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 10,800.00

Total cash paid 305,300.00 247,400.00 247,400.00 247,400.00 249,400.00 247,400.00 247,400.00 247,400.00 249,400.00 247,400.00 247,400.00 247,400.00 3,030,700.00

Net cash provide by operating 15,007,200.00 12,377,600.00 12,377,600.00 8,565,100.00 249,400.00- 247,400.00- 247,400.00- 247,400.00- 9,688,100.00 15,065,100.00 12,377,600.00 17,752,600.00 102,219,300.00

Investment - - - - - - - - - - - - -

Net cash provide by investment - - - - - - - - - - - - -

Dividend paid 1,049,173.64 865,101.64 865,101.64 598,226.64 18,788.36- 18,648.36- 18,648.36- 18,648.36- 676,836.64 1,053,226.64 865,101.64 1,241,351.64 7,139,386.70

Net cash provide by financial 1,049,173.64- 865,101.64- 865,101.64- 598,226.64- 18,788.36 18,648.36 18,648.36 18,648.36 676,836.64- 1,053,226.64- 865,101.64- 1,241,351.64- 7,139,386.70-

Net Cash Increase(Decrease) 13,958,026.36 11,512,498.36 11,512,498.36 7,966,873.36 230,611.64- 228,751.64- 228,751.64- 228,751.64- 9,011,263.36 14,011,873.36 11,512,498.36 16,511,248.36 95,079,913.30

Cash Beginning of the Month 204,892,703.20 218,850,729.56 230,363,227.92 241,875,726.28 249,842,599.63 249,611,987.99 249,383,236.35 249,154,484.71 248,925,733.07 257,936,996.43 271,948,869.78 283,461,368.14 299,972,616.50

Cash Ending of the Month 218,850,729.56 230,363,227.92 241,875,726.28 249,842,599.63 249,611,987.99 249,383,236.35 249,154,484.71 248,925,733.07 257,936,996.43 271,948,869.78 283,461,368.14 299,972,616.50 395,052,529.80

Cash flow from operating

activities

Cash flow from investment

activities

Cash flow from financial

activities

112

Balance Sheet

2013

Year 1 2 3 4 5 6 7 8 9 10 11 12 Total

Asset

Current Asset

Cash 18,879,326.00 27,091,914.36 24,485,414.36 21,878,914.36 16,980,414.36 13,359,386.68 6,912,886.68 1,083,613.32- 3,617,113.32- 5,210.02 3,719,040.09 6,248,540.09 134,860,320.36

Total Current Asset 18,879,326.00 27,091,914.36 24,485,414.36 21,878,914.36 16,980,414.36 13,359,386.68 6,912,886.68 1,083,613.32- 3,617,113.32- 5,210.02 3,719,040.09 6,248,540.09 134,860,320.36

Fixed Asset

PurchasedTools & Equipment 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 2,866,320.00

Less: Accumulated Depreciation 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 238,861.44

Total Fixed Asset 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 3,105,181.44

Total Asset 19,138,091.12 27,350,679.48 24,744,179.48 22,137,679.48 17,239,179.48 13,618,151.80 7,171,651.80 824,848.20- 3,358,348.20- 263,975.14 3,977,805.21 6,507,305.21 137,965,501.80

Liabilities

Liabilities - - - - - - - - - - - - -

Total Liabilities - - - - - - - - - - - - -

Owner's Equipties

Long term investing 19,462,396.24 22,333,469.83 22,353,374.95 22,373,280.07 22,393,185.19 20,892,992.73 20,912,897.85 20,932,802.97 20,952,708.09 22,231,056.66 23,340,470.31 23,360,375.43 261,539,010.32

Retain Earning 324,305.12- 5,017,209.65 2,390,804.53 235,600.59- 5,154,005.71- 7,274,840.93- 13,741,246.05- 21,757,651.17- 24,311,056.29- 21,967,081.52- 19,362,665.10- 16,853,070.22- 123,573,508.52-

Total Owner's Equipties 19,138,091.12 27,350,679.48 24,744,179.48 22,137,679.48 17,239,179.48 13,618,151.80 7,171,651.80 824,848.20- 3,358,348.20- 263,975.14 3,977,805.21 6,507,305.21 137,965,501.80

Total Liabilities & Owner's Equipties 19,138,091.12 27,350,679.48 24,744,179.48 22,137,679.48 17,239,179.48 13,618,151.80 7,171,651.80 824,848.20- 3,358,348.20- 263,975.14 3,977,805.21 6,507,305.21 137,965,501.80

2014

Year 1 2 3 4 5 6 7 8 9 10 11 12 Total

Asset

Current Asset

Cash 15,420,321.45 22,326,529.81 23,114,029.81 22,261,529.81 18,913,029.81 17,116,529.81 15,320,029.81 15,091,278.17 17,180,086.52 22,237,454.88 30,585,163.24 41,252,291.60 260,818,274.72

Total Current Asset 15,420,321.45 22,326,529.81 23,114,029.81 22,261,529.81 18,913,029.81 17,116,529.81 15,320,029.81 15,091,278.17 17,180,086.52 22,237,454.88 30,585,163.24 41,252,291.60 260,818,274.72

Fixed Asset

PurchasedTools & Equipment 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 2,866,320.00

Less: Accumulated Depreciation 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 238,861.44

Total Fixed Asset 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 3,105,181.44

Total Asset 15,679,086.57 22,585,294.93 23,372,794.93 22,520,294.93 19,171,794.93 17,375,294.93 15,578,794.93 15,350,043.29 17,438,851.64 22,496,220.00 30,843,928.36 41,511,056.72 263,923,456.16

Liabilities

Liabilities - - - - - - - - - - - - -

Total Liabilities - - - - - - - - - - - - -

Owner's Equipties

Long term investing 26,331,889.02 28,572,572.60 28,592,477.72 28,612,382.84 28,632,287.96 28,652,193.08 28,672,098.20 28,611,181.79 29,297,865.36 30,942,148.95 33,647,832.53 37,101,716.12 357,666,646.17

Retain Earning 10,652,802.45- 5,987,277.67- 5,219,682.79- 6,092,087.91- 9,460,493.03- 11,276,898.15- 13,093,303.27- 13,261,138.50- 11,859,013.72- 8,445,928.95- 2,803,904.17- 4,409,340.60 93,743,190.01-

Total Owner's Equipties 15,679,086.57 22,585,294.93 23,372,794.93 22,520,294.93 19,171,794.93 17,375,294.93 15,578,794.93 15,350,043.29 17,438,851.64 22,496,220.00 30,843,928.36 41,511,056.72 263,923,456.16

Total Liabilities & Owner's Equipties 15,679,086.57 22,585,294.93 23,372,794.93 22,520,294.93 19,171,794.93 17,375,294.93 15,578,794.93 15,350,043.29 17,438,851.64 22,496,220.00 30,843,928.36 41,511,056.72 263,923,456.16

113

2015

Year 1 2 3 4 5 6 7 8 9 10 11 12 Total

Asset

Current Asset

Cash 52,147,362.96 60,716,411.32 71,665,329.67 74,480,003.03 76,628,331.39 76,339,579.75 76,170,828.11 79,317,511.47 86,889,134.82 92,082,748.18 105,411,071.54 116,359,989.90 968,208,302.14

Total Current Asset 52,147,362.96 60,716,411.32 71,665,329.67 74,480,003.03 76,628,331.39 76,399,579.75 76,170,828.11 79,317,511.47 86,889,134.82 92,082,748.18 105,411,071.54 116,359,989.90 968,268,302.14

Fixed Asset

PurchasedTools & Equipment 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 2,866,320.00

Less: Accumulated Depreciation 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 238,861.44

Total Fixed Asset 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 3,105,181.44

Total Asset 52,406,128.08 60,975,176.44 71,924,094.79 74,738,768.15 76,887,096.51 76,658,344.87 76,429,593.23 79,576,276.59 87,147,899.94 92,341,513.30 105,669,836.66 116,618,755.02 971,373,483.58

Liabilities

Liabilities - - - - - - - - - - - - -

Total Liabilities - - - - - - - - - - - - -

Owner's Equipties

Long term investing 40,629,129.71 43,406,213.29 46,950,996.87 47,871,830.45 48,577,114.04 48,516,797.62 48,455,881.21 49,483,814.79 51,939,148.37 53,627,381.96 57,939,715.54 61,484,499.13 598,882,522.98

Retain Earning 11,776,998.37 17,568,963.15 24,973,097.92 26,866,937.70 28,309,982.47 28,141,547.25 27,973,712.02 30,092,461.80 35,208,751.57 38,714,131.34 47,730,121.12 55,134,255.89 372,490,960.60

Total Owner's Equipties 52,406,128.08 60,975,176.44 71,924,094.79 74,738,768.15 76,887,096.51 76,658,344.87 76,429,593.23 79,576,276.59 87,147,899.94 92,341,513.30 105,669,836.66 116,618,755.02 971,373,483.58

Total Liabilities & Owner's Equipties 52,406,128.08 60,975,176.44 71,924,094.79 74,738,768.15 76,887,096.51 76,658,344.87 76,429,593.23 79,576,276.59 87,147,899.94 92,341,513.30 105,669,836.66 116,618,755.02 971,373,483.58

2016

Year 1 2 3 4 5 6 7 8 9 10 11 12 Total

Asset

Current Asset

Cash 127,536,851.26 141,206,949.62 149,998,267.97 157,768,446.33 157,537,834.69 157,309,083.05 157,080,331.41 156,851,579.77 165,641,038.13 176,871,746.48 190,541,844.84 204,892,703.20 1,943,236,676.75

Total Current Asset 127,536,851.26 141,206,949.62 149,998,267.97 157,768,446.33 157,537,834.69 157,309,083.05 157,080,331.41 156,851,579.77 165,641,038.13 176,871,746.48 190,541,844.84 204,892,703.20 1,943,236,676.75

Fixed Asset

PurchasedTools & Equipment 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 2,866,320.00

Less: Accumulated Depreciation 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 238,861.44

Total Fixed Asset 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 3,105,181.44

Total Asset 127,795,616.38 141,465,714.74 150,257,033.09 158,027,211.45 157,796,599.81 157,567,848.17 157,339,096.53 157,110,344.89 165,899,803.25 177,130,511.60 190,800,609.96 205,151,468.32 1,946,341,858.19

Liabilities

Liabilities - - - - - - - - - - - - -

Total Liabilities - - - - - - - - - - - - -

Owner's Equipties

Long term investing 65,102,812.71 69,525,396.30 72,374,179.87 74,893,563.46 74,832,047.05 74,771,130.63 74,710,214.22 74,649,297.80 77,497,481.39 81,133,164.96 85,555,748.55 90,197,932.13 915,242,969.07

Retain Earning 62,692,803.67 71,940,318.44 77,882,853.22 83,133,647.99 82,964,552.76 82,796,717.54 82,628,882.31 82,461,047.09 88,402,321.86 95,997,346.64 105,244,861.41 114,953,536.19 1,031,098,889.12

Total Owner's Equipties 127,795,616.38 141,465,714.74 150,257,033.09 158,027,211.45 157,796,599.81 157,567,848.17 157,339,096.53 157,110,344.89 165,899,803.25 177,130,511.60 190,800,609.96 205,151,468.32 1,946,341,858.19

Total Liabilities & Owner's Equipties 127,795,616.38 141,465,714.74 150,257,033.09 158,027,211.45 157,796,599.81 157,567,848.17 157,339,096.53 157,110,344.89 165,899,803.25 177,130,511.60 190,800,609.96 205,151,468.32 1,946,341,858.19

114

2017

Year 1 2 3 4 5 6 7 8 9 10 11 12 Total

Asset

Current Asset

Cash 218,850,729.56 230,363,227.92 241,875,726.28 249,842,599.63 249,611,987.99 249,383,236.35 249,154,484.71 248,925,733.07 257,936,996.43 271,948,869.78 283,461,368.14 299,972,616.50 3,051,327,576.36

Total Current Asset 218,850,729.56 230,363,227.92 241,875,726.28 249,842,599.63 249,611,978.99 249,383,236.35 249,154,484.71 248,925,733.07 257,936,996.43 271,948,869.78 283,461,368.14 299,972,616.50 3,051,327,567.36

Fixed Asset

PurchasedTools & Equipment 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 238,860.00 2,866,320.00

Less: Accumulated Depreciation 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 19,905.12 238,861.44

Total Fixed Asset 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 258,765.12 3,105,181.44

Total Asset 219,109,494.68 230,621,993.04 242,134,491.40 250,101,364.75 249,870,744.11 249,642,001.47 249,413,249.83 249,184,498.19 258,195,761.55 272,207,634.90 283,720,133.26 300,231,381.62 3,054,432,748.80

Liabilities

Liabilities - - - - - - - - - - - - -

Total Liabilities - - - - - - - - - - - - -

Owner's Equipties

Long term investing 94,713,395.72 98,439,979.31 102,166,562.89 104,749,396.47 104,687,871.05 104,626,963.64 104,566,047.22 104,505,130.81 107,424,864.39 111,957,697.97 115,684,281.56 121,023,365.14 1,274,545,556.17

Retain Earning 124,396,098.96 132,182,013.73 139,967,928.51 145,351,968.28 145,182,873.06 145,015,037.83 144,847,202.61 144,679,367.38 150,770,897.16 160,249,936.93 168,035,851.70 179,208,016.48 1,779,887,192.63

Total Owner's Equipties 219,109,494.68 230,621,993.04 242,134,491.40 250,101,364.75 249,870,744.11 249,642,001.47 249,413,249.83 249,184,498.19 258,195,761.55 272,207,634.90 283,720,133.26 300,231,381.62 3,054,432,748.80

Total Liabilities & Owner's Equipties 219,109,494.68 230,621,993.04 242,134,491.40 250,101,364.75 249,870,744.11 249,642,001.47 249,413,249.83 249,184,498.19 258,195,761.55 272,207,634.90 283,720,133.26 300,231,381.62 3,054,432,748.80

115

Chapter8: Risk Analysis

Risk analysis

Risk analysis is a technique to identify and assess factors that may endanger the

success of project or achieving goal.

The top five sources of risk are inexperienced contractor in IBS project, complexity in design,

contractor performance failure, inappropriate estimate of construction cost, And variety of

design. Based on four stages of construction which are the initial stage, tendering stage,

procurement stage and implementing stage; initial stage contributes to the highest risk in

industrialized building system. The problem of quality, poor productivity, defective materials,

labor disputes and loss or delay due to resources availability are on contractors‟ shoulder. The

building owners are responsible on variation of work, sales and marketing, and deficiencies in

specification and drawing. The result of this study reveals that there is no relation between types

of industrialized building system being used and types of risk. Three categories of risk which are

financial risk, construction risk and design risk are interrelated with each other. A tentative risk

register tool produced in this study is based on computer application. It may help developers to

identify sources of risk, evaluate and manage the identified risks as part of decision making

Instead of improving the efficiency of managing project risks, the Thai government has been

promoting the application of new building system strategies for the implementation of building

construction, in particular, the mechanism of industrialized building system. The Thai

government have encourages constructors to use industrialized building system in construction

and to reduce the dependency on foreign labor, to increase productivity, quality and safety in the

local construction industry, and also to minimize the risks in construction works

6.1.1 External Forces

6.1.1.1 Competitive risk

Now a day there are almost 50 company housing develop in Chiang Rai, but in the

Chiang Kong has just only 1 place. Although housing develop has only 1 place in Chiang Kong

but they also have good operation, good strategies Etc.

Solution

We need to closely monitor in the real estate market situation and the economic directions,

reduce more amount to building before, made by quality, control of cost, reduce

in expenses, focus on service and add satisfaction to our customers. For marketing we will make

a difference for maintain total sales, we also have emphasize after sale service which may affect

to overall profitability.

116

6.1.1.2. Power of purchase risk

The risk may cause from the slowdown of the world economy, which affect to

exports. When the export decline, it will large affect to Thailand's economy. Because

of economic growth dependence on exports at a higher rate, that make to unemployment

problem include with heavy problems of political and social may be consumers will have no

confidence and be more careful about spending.

Solution the company will set the price are cheaper than other company but we still

have a good quality in house. As following government policy first house that will reduce tax

10 % but total have no more 500,000 Bath

Economy

Economic is always change by many reason with itself as Thai economic have down by

flooding disaster in 2011. This is effect to customer power to purchase which they carefully

to decide to do something in their life must be useful. It is effect to every business in

economic system. For housing develop is for people or business man have to contract with

border. As economic change by flood it takes customer power are decrease such as revenue

of people and business man decrease follow trend all of Thailand.

Solution Economic changes: Check the quality of product in daily, month, and year.

Moreover, promote to persuade customer.

6.1.2 Internal risks for which the observer himself can be responsible include egotism,

ambition, resistance to change and pessimism. Additional risks arise within companies as

well, including, for example, blind faith in figures, lack of checks and balances, tunnel vision

or short-term thinking. Usually, the internal risks are pushed to the background in light of the

visible portent of the external risks.

1. Human Resource

Internal risk that include employee such as accountant, marketer, security and etc. We

have no idea how efficiency in each position but we have to foster or train employee that

love what they going to do in our company. All workers under control of outsourcing

company but if they unhappy to work with us it will be a big problem such as stop to built a

house and gone.

2. Integrity Risk

This assessment has not covered a number of areas related to the provision of social housing

that may be subject to corruption risks. Perhaps the important of these is the construction of

housing itself, from the purchase/selection of land, through tendering to monitoring and

enforcement of construction quality. These may be regarded as general public works

procurement risks, and are beyond the capacity of an assessment of this size to address

adequately. Other risks include for example corruption involving contracts for housing

maintenance.

117

So, ModernEmpireVillagehave to set a policy to lets our employeeunderstand in the same

way.

Employee fraud,

Every one, every organize need to honesty with themselves first because if employee fraud

happen in once will affect all the process. Fraud occur all the position for example

- Marketing project

Employee does not activities to reach the goal or not do it

it same our company have to set. From this reason we set to customer record everything

they did on the report every day

-Accounting

These departments are a lot of fraud because is easy to have a mistake and hard to find the

main of problem. From this reason employee need to submit to manager every time and can

answer every question of manger

3. Time management risk

Time is important thing .We must use every second to useful. That‟s reason we need to

management time. If we take more time to one process it will affect all the process. Ex: If my

organize have someone do every things for killing time like dawdle man I have to warning

them because it‟s not a good pattern for new employee.

So, we have to set schedule for our employee to remind them by many channel such as letter,

e-mail and they and call to ask about information on the working time. Outsourcing not

finishes work on the time. Modern empire village has to outsourcing for built a house for us.

This will be a big problem, because more time need to spend more money and we can‟t

control them, such as on the contract have to fixed when a house will allow customer to live.

Therefore, we made the contract for this situation that if outsourcing not finishes work on the

time they need to pay some compensation to our company. For make sure that they will work

on the time

Office

1. LIGHTWEIGHT CELLULAR CONCRETE BLOCK (Q con) 4M. 90,000 Bath

2. Roof metal sheet 180,000 Bath

3. Cement 200,000 Bath

4. Tile (Cotto) 64,000 Bath

5. Foundation pile 200,000 Bath

118

6. Door 65,000 Bath

7.Metal sheet 450,000 Bath

8. Dim 150,000 Bath

9. Exterior Paint (Toa) 65,000 Bath

Total 1,464,000 Bath

119

Risk of sale decrease 5% for 5 Years

Modern Empire Village

Profit/Loss statement

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue

Sale 38,840,000 58,232,000 83,774,500 98,210,000 105,250,000

Sale Decrease 5% 0.05 0.05 0.05 0.05 0.05

Sale Decrease 1942000 2911600 4188725 4910500 5262500

Net sale 36,898,000 55,320,400 79,585,775 93,299,500 99,987,500

Cost of goods sold

Cost of goods sold 48,050,000 17,050,000 0 0 0

Gross profit -11,152,000 38,270,400 79,585,775 93,299,500 99,987,500

Expense

Adiministration expense 2,890,000 2,892,000 2,892,000 2,892,000 2,892,000

Depreciation 238,861.44 238,861.44 238,861.44 238,861.44 238,861.44

Marketing expense 127,900 127,900 127,900 127,900 127,900

Total Operating expense 3,256,761.44 3,258,761.44 3,258,761.44 3,258,761.44 3,258,761.44

EBIT -14,408,761.44 35,011,638.56 76,327,013.56 90,040,738.56 96,728,738.56

Taxable income

Taxes (30%) -4322628.432 10503491.57 22898104.07 27012221.57 29018621.57

Net income -10,086,133.01 24,508,146.99 53,428,909.49 63,028,516.99 67,710,116.99

Dividend -1008613.301 2450814.699 5342890.949 6302851.699 6771011.699

Addition retain earning -11,094,746.31 26,958,961.69 58,771,800.44 69,331,368.69 74,481,128.69

120

Risk sale increase 5% for 5 Years

Modern Empire Village

Profit/Loss statement

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue

Sale 38,840,000 58,232,000 83,774,500 98,210,000 105,250,000

Sale Increase 5% 0.05 0.05 0.05 0.05 0.05

Sale Increase 1942000 2911600 4188725 4910500 5262500

Net sale 40,782,000 61,143,600 87,963,225 103,120,500 110,512,500

Cost of goods sold

Cost of goods sold 48,050,000 17,050,000 0 0 0

Gross profit -7,268,000 44,093,600 87,963,225 103,120,500 110,512,500

Expense

Adiministration expense 2,890,000 2,892,000 2,892,000 2,892,000 2,892,000

Depreciation 238,861.44 238,861.44 238,861.44 238,861.44 238,861.44

Marketing expense 127,900 127,900 127,900 127,900 127,900

Total Operating expense 3,256,761.44 3,258,761.44 3,258,761.44 3,258,761.44 3,258,761

EBIT -10,524,761.44 40,834,838.56 84,704,463.56 99,861,738.56 107,253,739

Taxable income

Taxes (30%) -10,524,761.74 12250451.57 25411339.07 29958521.57 32176121.57

Net income 0.30 28,584,386.99 59,293,124.49 69,903,216.99 75,077,617

Dividend 0.03 2858438.699 5929312.449 6990321.699 7507761.699

Addition retain earning 0.33 31,442,825.69 65,222,436.94 76,893,538.69 82,585,379

121

Modern Empire State

Profit/Loss statement

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue

Sale 38,840,000 58,232,000 83,774,500 98,210,000 105,250,000

Sale Decrease 10% 0.1 0.1 0.1 0.1 0.1

Sale Decrease 3884000 5823200 8377450 9821000 10525000

Net sale 34,956,000 52,408,800 75,397,050 88,389,000 94,725,000

Cost of good sold

Cost of good sold 48,050,000 17,050,000 0 0 0

Gross profit -13,094,000 35,358,800 18,813,778 15,037,528 15,037,528

Expense

Administration Expense 2,890,000 2890000 2890000 2890000 2890000

Depreciation 238,861.44 238,861.44 238,861.44 238,861.44 238,861.44

Marketing expense 127,900 127,900 127,900 127,900 127,900

Total operating expense 3,256,761.44 3,256,761.44 3,256,761.44 3,256,761.44 3,256,761.44

EBIT -16,350,761.44 32,102,039 15,557,016.56 11,780,766.56 11,780,766.56

Taxable income

Taxes (30%) -4905228.432 9630611.568 4667104.968 3534229.968 3534229.968

Netincome -11,445,533.01 22,471,427 10889911.59 8246536.592 8246536.592

Divident -1144553.301 2247142.699 1088991.159 824653.6592 824653.6592

Addition retain earning -12590086.31 24718569.69 11978902.75 9071190.251 9071190.251

122

Modern Empire State

Profit/Loss statement

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue

Sale 38,840,000 58,232,000 83,774,500 98,210,000 105,250,000

Sale Increase 10% 0.1 0.1 0.1 0.1 0.1

Sale Increase 3884000 5823200 8377450 9821000 10525000

Net sale 42,724,000 64,055,200 92,151,950 108,031,000 115,775,000

Cost of good sold

Cost of good sold 48,050,000 17,050,000 0 0 0

Gross profit -5,326,000 47,005,200 18,813,778.15 15,037,528.15 115775000

Expense

Administration Expense 2890000 2890000 2890000 2890000 2890000

Depreciation 238,861.44 238,861.44 238,861.44 238,861.44 238,861.44

Marketing expense 127,900 127,900 127,900 127,900 127,900

Total operating expense 3256761.44 3256761.44 3256761.44 3256761.44 3256761.44

EBIT -8,582,761 43,748,439 15,557,016.71 11,780,766.71 112518238.6

Taxable income

Taxes (30%) -2574828.432 13124531.57 4667105.013 3534230.013 16877735.78

Netincome -6,007,933 30,623,907 10889911.7 8246536.697 112518238.3

Divident -600793.3008 3062390.699 1088991.17 824653.6697 11251823.83

Addition retain earning -6608726.309 33686297.69 11978902.87 9071190.367 123770062.1

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Profit / Loss Management

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue

Sale 38,840,000.00 58,232,000.00 83,774,500.00 98,210,000.00 105,250,000.00

Sale Decrease 15% 0.15 0.15 0.15 0.15 0.15

Sale Decrease 5,546,396.55 3,447,596.55 2,970,596.55 2,374,346.55 2,374,346.55

Net sale 33,293,603.45 54,784,403.45 80,803,903.45 95,835,653.45 102,875,653.45

Cost of goods sold

Cost of goods sold 48,050,000.00 17,050,000.00 0 0 0

Gross profit 14,756,396.55 37,734,403.45 80,803,903.45 95,835,653.45 102,875,653.45

Expense

Administration express 2,890,000.00 2,892,000.00 2,892,000.00 2,892,000.00 2,892,000.00

Depreciation 238,861.44 238,861.44 238,861.44 238,861.44 238,861.44

Marketing Expense 127,900.00 127,900.00 127,900.00 127,900.00 127,900.00

Total operating expense 3,256,761.44 3,258,761.44 3,258,761.44 3,258,761.44 3,258,761.44

EBIT 11,499,635.11 34,475,642.01- 77,545,142.01 92,576,892.01 99,616,892.01

Taxable income

Taxes (30%) 4,426,918.97 11,320,321.04 24,241,171.04 28,750,696.04 30,862,696.04

Net income 7,072,716.15 45,795,963.05- 53,303,970.98 63,826,195.98 68,754,195.98

Dividend 707,271.61 4,579,596.30- 5,330,397.10 6,382,619.60 6,875,419.60

Addition retain earning 7,779,987.76 50,375,559.35- 58,634,368.07 70,208,815.57 75,629,615.57

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Modren Empire Village

Profit / Loss Management

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue

Sale 38,840,000.00 58,232,000.00 83,774,500.00 98,210,000.00 105,250,000.00

Sale Increase 15% 0.15 0.15 0.15 0.15 0.15

Sale Increase 5,546,396.55 3,447,596.55 2,970,596.55 2,374,346.55 2,374,346.55

Net sale 42,522,373.55 26,431,573.55 22,774,573.55 18,203,323.55 18,203,323.55

Cost of goods sold

Cost of goods sold 48,050,000.00 17,050,000.00 0 0 0

Gross profit 5,527,626.45- 9,381,573.55 22,774,573.55 18,203,323.55 18,203,323.55

Expense

Administration express 2,890,000.00 2,892,000.00 2,892,000.00 2,892,000.00 2,892,000.00

Depreciation 238,861.44 238,861.44 238,861.44 238,861.44 238,861.44

Marketing Expense 127,900.00 127,900.00 127,900.00 127,900.00 127,900.00

Total operating expense 3,256,761.44 3,258,761.44 3,258,761.44 3,258,761.44 3,258,761.44

EBIT 8,784,387.89- 6,122,812.11 19,515,812.11 14,944,562.11 14,944,562.11

Taxable income

Taxes (30%) 2,635,316.37- 1,836,843.63 5,854,743.63 5,854,743.63 4,483,368.63

Net income 6,149,071.52- 4,285,968.48 13,661,068.48 9,089,818.48 10,461,193.48

Dividend 614,907.15- 428,596.85 1,366,106.85 908,981.85 1,046,119.35

Addition retain earning 6,763,978.68- 4,714,565.32 15,027,175.32 9,998,800.32 11,507,312.82

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Chapter 9: Summary

Summary

House is basic need for human, they use the house for live, relax and meeting with

family. The member in the family is the important thing for make to happy and the livable in

house, but the one thing is importance not less than the member are design, location,

facilities, comfortable and livable house. Nowadays, real estate business is popular and

interesting make to real estate market has many investors and competitor but almost they still

get the profit from the business. In Chiang rai has many investors to invest in this business

and the housing market in north of Thailand is likely growing. Especially if a company is

a professional home, service standards and create a home with quality expanding into the

province in Chiang rai. There is a choice and liking of consumers and people who want a

quality home. So we plan to do the business in Chiang rai because, it have area to connect

with neighboring country, and connect with Mea khong river that is the most important way

to communicate and logistic product in this region. Chiang rai has many good factors to

do business for location, it located in north that make to has good weather and many tourist

attraction for attract tourist, for communication, it is quite large province so it has various and

convenient in communication. According from the factor our company think, we have

advantage for do the project and expect to the project can make profit to the company. For

our business is residential housing development, concentrating particularly on single

detached houses. The location was set at Chiang khong district Chiang rai area about 30 Rai

for building, as the atmospheres around of location are natural environments, good view and

near Thai-Laos Friendship Bridge. It make inmate are relax, peaceful and private at the same

time, the transportation was convenient. This location was suitable to build the project 3 types

are depending on satisfaction, life style and prefer of customer or include with occupation

and salary too. We use space about 30 Rai and we will build total 126 houses. We have

provided 3 types of houses

STP Analysis, market segmentation we concern about the lifestyle of customer by

focus on the single detached house market, it is popular for customer. For target group are

divide 2 groups, first group is big family, which mean have many members in the family and

want to live together include our houses are large and wide suitable for big family. Second

group is investor that they want to have a new house office that set up for support their

business. From the segment and target, we must to make identity position for attack our target

by We focus on the area to full capacity. Include with facilities as bathroom, kitchen room,

bedroom, and living room that make feel widely, splendid like contemporary style form that,

make you enjoy to rest with nature. This is a new concept design combines various style

especially you are style and have many service serve to them. Marketing Mix Strategy

includes product, price, place and promotion. Second is price, we set the price similar the

competitor, not to high and lower than the competitor and concern about the external factor.

Third is place, we set our project at Chiang khong because Chiang khong have area connect

with neighboring country, and Mea khong river. 80 percent of Landscape are forest and grove

126

wood that make weather in there cold, and have port that is receives and transfer product with

China that make there have good economy. The last is promotion our project will set

promotion into three styles.1. First Style (Neo Modern style) we set price of this style in

2,150,000 baht, free interest in six month and then they pay in normal rate after the

promotion, Ready to move in. Get Furniture + Air conditioner.* (company‟s conditions

apply). 2. Second Style (Modern Resort style) we set price of this style in 2,750,000 baht free

interest in six month and then they pay in normal rate after the promotion, ready to move in,

free! Furniture / Kitchen set / Air conditioner*(company‟s conditions apply) 3. Third Style

(Modern exclusive style) we set price of this style in 3,050,000 baht, free interest in six

month and then they pay in normal rate after the promotion, ready to move in, fully furnished

houses on the main road* (company‟s conditions apply)

Modern Empire village is a real estate business; our project has to manage the

organization by register Modern Empire village project to company limited. We have

estimate and calculate the administration cost are include employee salary, stationary expense

and facility cost are include rate of electricity expense, rate of water expense, telephone &

internet expense. We have to do the organization chat in order to set people who have

qualifications that appropriate with each position to work and develop the organization. We

will select and recruit employees by their characteristic and qualifications and set them in

the position, task and responsibility of employees.

The risk of our business can divide in to external and internal risk. The external has

many factors such as economic, political, social, power of purchase and competitive These

cannot control and it can make more effect to our business, so we must to make attraction and

interesting to customer by produce the high quality house include many facilities and concern

about the customer need and want. The internal risk happen in organization such as human

resource, integrity risk, employee fraud, time management, and financial risk these we can

control by set the same goal, do the work in standard and have carefully in expenses.

Conclusion, Modern empire village company has a feasibility to invest in Chiang

khong Chiang rai market, because in this market is interesting that can do the business which

it can gain profit and successful.

127

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128

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129

Appendix

Logo of company

130

Project Feasibility Study and Evaluation (1203302)

Modern Empire Village

Present by

Miss Saowapa srikrairot 5131205071

Miss Kanokwan bunkhet 5131205086

Miss Thanisa kiddee 5131205128

Mr. Poom kosolsirisukkul 5131207092

Miss Nicharin kheunsakul 5231205053

Mr. Olanrat upalavong 5231205181

Mr. Sittikorn sroimori 5231207115

Miss Sawaros kimsee 5331205089

Tourism Management Section 2

Seat No. 4

Present toAj. Chaiyawat Thongintr

Semester 2/ 2012

Mae Fah Luang University

131